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All Journal Teknika Bulletin of Electrical Engineering and Informatics Proceeding of the Electrical Engineering Computer Science and Informatics Swabumi (Suara Wawasan Sukabumi) : Ilmu Komputer, Manajemen, dan Sosial Jurnal EMT KITA JTAM (Jurnal Teori dan Aplikasi Matematika) SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan INTECOMS: Journal of Information Technology and Computer Science Jurnal Nasional Komputasi dan Teknologi Informasi Journal of Information System, Applied, Management, Accounting and Research Jurnal Informatika Kaputama (JIK) Jurnal Informatika dan Rekayasa Perangkat Lunak Journal of Applied Engineering and Technological Science (JAETS) Jurnal Teknik Elektro dan Komputasi (ELKOM) JTIK (Jurnal Teknik Informatika Kaputama) Jurnal Sistem Komputer & Kecerdasan Buatan Jurnal Teknologi Informasi dan Komunikasi Jurasik (Jurnal Riset Sistem Informasi dan Teknik Informatika) Jurnal Pengabdian Nasional (JPN) Indonesia Jurnal Cahaya Mandalika International Journal for Applied Information Management JUTECH : Journal Education and Technology COMMUNITY : Jurnal Pengabdian Kepada Masyarakat AJAD : Jurnal Pengabdian kepada Masyarakat International Journal Software Engineering and Computer Science (IJSECS) Aptekmas : Jurnal Pengabdian Kepada Masyarakat KNOWLEDGE: Jurnal Inovasi Hasil Penelitian dan Pengembangan ABDINE Jurnal Pengabdian Masyarakat Journal of Artificial Intelligence and Digital Business CKI On Spot SmartComp Jurnal Pengabdian Nasional (JPN) Indonesia kawanad Journal Innovations Computer Science International Journal of Computer Technology and Science International Journal of Information Engineering and Science Informasi interaktif : jurnal informatika dan teknologi informasi Journal of Engineering, Electrical and Informatics
Betty Yel, Mesra
ST Ilmu Komputer Cipta Karya Informatika
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PERANCANGAN APLIKASI BERBASIS WEB SEBAGAI MEDIA PROMOSI UNTUK UMKM BARANG RONGSOKAN PAK IYAN BEKASI JAWA BARAT Agus Tanti Rahayu; Mesra Betty Yel; A’allya Nabilla
INTECOMS: Journal of Information Technology and Computer Science Vol. 9 No. 2 (2026): INTECOMS: Journal of Information Technology and Computer Science
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/fa6vqm92

Abstract

Perkembangan teknologi informasi saat ini memberikan peluang besar bagi pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) untuk memperluas jangkauan promosi melalui media digital. Salah satu cara yang efektif adalah dengan memanfaatkan aplikasi berbasis web sebagai sarana informasi dan promosi. Penelitian ini bertujuan untuk merancang aplikasi berbasis web sebagai media promosi bagi UMKM Barang Rongsokan Pak Iyan yang berlokasi di Bekasi Barat, guna meningkatkan visibilitas usaha dan mempermudah masyarakat dalam memperoleh informasi terkait layanan jual beli barang bekas. Metode yang digunakan dalam penelitian ini meliputi analisis kebutuhan sistem, perancangan antarmuka (UI/UX), serta implementasi menggunakan bahasa pemrograman berbasis web seperti HTML, CSS, dan PHP. Hasil dari pengembangan ini berupa prototype aplikasi web yang menampilkan profil usaha, daftar jenis barang yang diterima, kontak, serta galeri aktivitas. Dengan adanya aplikasi berbasis web ini, diharapkan UMKM Barang Rongsokan Pak Iyan dapat memanfaatkan teknologi informasi secara optimal untuk meningkatkan daya saing, memperluas jaringan pelanggan, serta mendukung proses digitalisasi UMKM dalam menghadapi persaingan bisnis modern. Dengan demikian, perancangan aplikasi berbasis web sebagai media promosi ini dapat menjadi solusi efektif dalam meningkatkan promosi usaha, akses informasi, dan jangkauan pelanggan pada UMKM Barang Rongsokan Pak Iyan di Bekasi Barat. Kata kunci: Aplikasi Berbasis Web, UMKM, Media Promosi, Barang Rongsokan, Bekasi Barat
Perancangan E-Katalog Berbasis Web untuk Meningkatkan Promosi dan Branding Usaha UMKM Air Ikan Otista Jakarta Timur Adnan Wahab; Fadlurohman Zaki Rifa’i; Frencis Matheos Serimole; Mesra Betty Yel
Journal Innovations Computer Science Vol. 5 No. 1 (2026): May
Publisher : Yayasan Kawanad

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56347/jics.v5i1.396

Abstract

The increasing use of digital technology creates significant opportunities for Micro, Small, and Medium Enterprises (MSMEs) to enhance promotion and business development. Air Ikan Otista, an MSME in East Jakarta operating in the ornamental fish and aquarium supplies sector, faced limited promotional reach and unstructured product information due to conventional marketing practices. A web-based e-catalog system was designed and implemented as a digital promotion and branding medium. The study applied a qualitative approach through interviews, direct observation, and literature review, followed by structured system development using the Agile method. The system was built using Laravel as the backend framework, React JS as the frontend, and MySQL as the database. Results indicate that the e-catalog system improves the organization and consistency of product information, simplifies data management through an admin panel, and supports digital promotional activities. User Acceptance Testing (UAT) confirmed that the system is easy to operate, functionally appropriate, and acceptable for daily operations — suggesting measurable potential to strengthen promotional effectiveness and branding for MSMEs in similar sectors.  
Co-Authors Abdulloh Adicandra, M. Dicky Adnan Wahab Adzani, Adinda Mutiara Agus Tanti Rahayu Ahluna, Faza Ahmad Bustomi Zuhari Ahmad Bustomi Zuhari Ahmad Saepudin Ahmad Syahran Zidane Akbar, Yuma Aldi Sitohang Almazar, Nufaisa Aloisius Awang Hariman Alwanto, Hilmi Amat Solihin Amelia, Ika Angel, Gadies Ari Ramadhan Arinal, Veri Aris Sufriman Aryanti, Putri Gea Azzizah, Putri Salfa Dhiyaa A’allya Nabilla B, Muhamad Hasbi Toharudin Bobby Arvian James Candra Milad Ridha Eislam Chaniago, Axel Rajaliu Dadang Iskandar Mulyana` Dahliyanti, Nova Darnov, Ibnazia Dewi Riyanti Wibowo Eka Maheswara Elviwani Elviwani Eri Novitasari Eva Widiyanti F, Joe Renaldy Fadhil Khanifan Achmad Fadhilah, Ari Sandi Fadiliah, M. Ilyan Fadlurohman Zaki Rifa’i Fallah, Ahlan Nur Fauzan Azima Febrianti, Syafira Fernanda Adhipramana Ferry Fajar Pratama Franido, Richard Frencis Matheos Serimole Hafizh, Muhammad Jundi Heny Nengsih Herdiyansyah herdi Hartanto Hutabarat, Joey Abdiner Parlindungan I Komang Dewa Ananda Putra Ikhwanul Kurnia Rahman Imantara, Alaqsha Gilang Jaya, Mulia Adi Jodi Juliansah Kamali, Muhamad Fawaz Kastum Kastum Lailany, Afyra Ar’bah Mahyuddin K. M Nasution Mainia Mayasari Marsan, Alvin Cahya Pratama Maulida, Aulia Miftahul Huda Moerdyanto, Adjie Wongso Mohammad Farhan Mubarak, Zulfikar Yusya Muhamad Ikbal Muhammad Dzaky Rahmanto Muhammad Faizal Lazuardi Muhammad Ikhsan Hakim Muhammad Rafli Fadillah Muhammad Syahrul Fattah Ramadhan Mulya, Citra Pricylia Ananda Mutia Ramadhan Nandang Sutisna Nandang Sutisna Nesti Lutfianti Nova Dahliyanti Nova Mahendra Nugroho, Agung Yuliyanto Nurfaishal, Muhammad Dzaky Nurhidayanti, Dian Nurjanah Nurjanah Oka Prasetiyo Okta Saputra Oky Tria Saputra7 Opi Irawansah, Opi Pakpahan, Gabriel Alezhandro Pane, Ropindo Pelix Prasetyo, Aji Dwi Putra, Adaffi Aditya Putri S, Dhiyah Labibah Nauli Putri, Elmira Rafa Rahmanto, Muhammad Dzaky Rasiban Rasiban Rasiban Ravelino, William David Regita, Anggit Nur Hannaa Richard Franido Rifai, Hanna Sabilla Rivaldo, Ryan Rizkia Rachma Rodhiyah Rosiana, Grace Lolita Sahrul Hidayat Saidah, Andi Saifullah, Shoffan Salsabila, Salsabila Sari Agustia Ningtyas Sarimole, Frencis Matheos Satria Wira Yudha Septiansyah, Ade Setiawan, Kiki Sfenrianto Sfenrianto Sfenrianto, Sfenrianto Shofy Kamila El Fajriah Siahaan, Rizkyrino Ronaldhino Simanungkalit, Giraldi Freddy Sinaga, Putri Cahyani SOPAN ADRIANTO Sopan Adrianto Sri Lestari Sugiyono Sugiyono Sutisna Sutisna Sutisna Sutisna Tafonao, Rekardius Tri Wahyudi Tundo, Tundo Untung Wahyudi Wahyu Hidayat Wijayanto, Willy Yusuf, Musalim Zaeny Miftah Ziyad Fernanda Syams