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Journal : Wahana

Pendampingan dan Penguatan Usaha Mikro Kecil dan Menengah (UMKM) Asosiasi Pangan Riau (ASPARI) Terdampak Pandemi Covid-19 di Kota Pekanbaru Kornita, Sri Endang; Pratiwi, Yulia; Livi, Aldisa Sipti; Fahrizal, Syalsa Dwita; Asrin, Wirdhatul Jannah; Asrianda, Muhammad Akbar; Biila, Umaima Salsa; Pratama, Yudha; Suryani, Diannisa Mahiru; Bahagiana, Berkah; Lazuardi, Muhammad Turangga
Wahana Jurnal Pengabdian kepada Masyarakat Vol. 1 No. 2 (2022): Edisi Desember
Publisher : Ilmu Bersama Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (307.931 KB) | DOI: 10.56211/wahana.v1i2.118

Abstract

The COVID-19 pandemic has greatly affected the MSME economy, such as the decline in market demand due to policies related to activities outside the home. The choice of the main content raised in the research requires external parties as partners to support the realization of the solution, so ASPARI was chosen. The Riau Food Industry Association or better known as ASPARI is a gathering of actors in the local sector which was founded in 1996. It was initiated by actors in the food sector in Riau Province. The research method used is descriptive with a descriptive approach to sustainability. The data collection method used is in the form of reports and documentation. The object used in this study is an association which is a forum for food MSMEs in Riau Province, namely as ASPARI. The research subjects are several MSMEs in Pekanbaru City which are members of ASPARI. Researchers took data sources using purposive sampling technique. Various assistance efforts to MSMEs that have an impact on Covid-19 as well as collaborating with the ASPARI (Riau Food Association) by implementing various strategies, including the following: Digital Product Marketing, Create Attractive Packaging and Logo Designs, Business Financial Management.
Co-Authors Abda Abda Adira, Natasya Alamsyah, Riski Ammar, Ammar Anita Dyah Listyarini Annis Rahmawaty Ardinata, M. Firman Arsy, Gardha Rias Asrianda, Muhammad Akbar Asrin, Wirdhatul Jannah Asro, Iqbal Khabib Bahagiana, Berkah Bambang Karsono Besral . Biila, Umaima Salsa Chanifudin Chanifudin Choiriyah, Nur Choiriyah Cholis Idham, Noor Cinta Lameyra DENNI JOKO PURWANTO, DENNI JOKO Dian Arsanti Palupi Dian Arsanti Palupi, Dian Arsanti Fahrizal, Syalsa Dwita Fikri Abdulah Sahid Fitrianingsih, Sri Friska, Sonia Yulia Haryono, Samuel J. Hasty Martha Wijaya Hidayah, Lilik Hidayati, Rakhmi Ika Kurnia Sofiani Irvan Kurniawan, Irvan Jarot Yogi Hernawan Karsono, Ramadhan Khanaya, Putri Khoiriyah Lazuardi, Muhammad Turangga Lenny Sari, Lenny Lilis Sugiarti Lina, Rifda Naufa Lina, Rifda Naufa Naufa Livi, Aldisa Sipti Lusiana, Melisa Octa Maianda Leni, Putri Maisyaroh, Kopipah Ari Nur Mubaroq, Muhammad Husni Nafi'ah, Rohmatun Numan, Ibrahim Nur Habibah nurul latifah Pratama, Yudha Pratitis, Mera Putri Pratiwi, Ayudhia Pujiati, Eny Putri Lutfiah, Viola Putri Mulia Sari, Sonya Raditya Aryanta Wira Rahayu, Evitri Yuliana Rahma, Suci Putri Rahmawaty, Annis Rakhmania, Raisa Rena Normasari Rifda Naufa Lina Rindang Sati, Fatiqa Rusmiati, Fadhilah Sainstiani, Nurmeida Sari, Dessy Mugita Setiani, Elisa Dyah Setyoningsih, Heni Sri Endang Kornita Sri Fitrianingsih Suci Rahma Putri Suryani, Diannisa Mahiru Susiloningrum, Dwi Syamsir Teguh Aryandono Triastuti, Aning Tunggadewi, Aprillia Puspitasari Wildayanti, Wildayanti Winnugroho Wiratman, Manfaluthy Hakim, Tiara Aninditha, Aru W. Sudoyo, Joedo Prihartono Yudanti, Gendis Purno Yulisinta, Florence