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Journal : JIEB : Jurnal Ilmiah Ekonomi Bisnis

 1 
ANALISA 7P MARKETING MIX UNTUK PENGEMBANGAN STRATEGI MANAJEMEN PEMASARAN PADA PERUMAHAN GRAND SUTAWANGI MAJALENGKA IKA KARTIKA
Jurnal Ilmiah Ekonomi Bisnis Vol 8 No 1 (2022): JURNAL ILMIAH EKONOMI BISNIS
Publisher : Jurnal Ilmu Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35972/jieb.v8i1.671

Abstract

Housing is currently a commodity that is highly sought after by young couples because it is supported by subsidized mortgage facilities with fairly low interested rates. To increase the number of sales required a good marketing strategy. The marketing management strategy with the 7p concept is very effective in increasing sales turnover. The purpose of this research activity is as an effort to improve the quality of Grand Sutawangi housing management through the preparation of an accurate business strategy in order to develop the Grand Sutawangi Housing business. The analytical tool used is the marketing mix method. This study uses a descriptive qualitative research method. From the research results obtained, marketers should expand their marketing reach. Not only offering it to factory employees and market traders, but also offering it to banking employees, civil servants, or other companies to increase sales turnover. In addition, the company should increase the number of employees, especially in the marketing department so that sales turnover will increase.
Co-Authors Aa Nugraha Abdul Munip Ahmad Hendrawan Ahmadi Usman Ali Alhamidi ALIMUDIN Alwi Dahlan Amelia Amelia Amie Primarni Anandha Budiantoro Aprilia Erryani Ari Sukawan Aspitriani Azis, Mohammad Taufik Azwar Abdurakhman Bambang Soegijono Bambang Sriyono Bela Oktavia Cahya Sutowo Chaerunnisa Chaira Saidah Dede Atung Dede Oop Isofah Devi Eqtriana Setyaningsih Dhyah Annur Dicky Fauzi Firdaus Ellys Ellys Endang Sutisna Eri Setiawan Erial Bahar Ernawati Esa Hari Wibowo Fachru Abdul Rahman Fadil Pramudhya Hoesain Farij Makarim Fariz Fudla Fasih Fendy Rokhmanto Fendy Rokhmanto Franciska Pramudji Lestari Franciska Pramuji Lestari Heriman, Muhammad I Nyoman Gede Putrayasa Astawa Ian Effendi Ibrahim Purawiardi Iffiani, Zelly Iim Suryahim Ika Kartika Indah Yunalda Jayawarsa, A.A. Ketut Jessica Natalia Juliana Jusuf Fantoni Karnawati, Yosevin - Kgs. M. Yusuf Arief Akbar Khiarul Umam Koko A. Mutolib Krisna Murti Krisna Murti Linda Fatrisia Lyandra S Sitorus M Ikhlasul Amal M. Irfan Mahdalena Juniarsih Makmudi Mediarty Syahrir Muhammad Hafidz Baihaqi Muhammad Hafiz Mulia, Deddy Primadona Mutiara Srikandi Neti Neti Ngabidin Nia Nurhayati Ningsih, Nining Surya Noor Albar Nora Ramkita Novadian Suhaimi Nurazizah Nurdin Rohendi, Muh Putri Sekar Sari Rahma Amelia Raihan Nuryasa Fartusi Reza Rizkia Kamal Ria Yuni Rahmawati, Mayta Novaliza Isda, Siti Fatonah, Riyanto Rosdianto RR. Ella Evrita Hestiandari S. Nurul Amanah Ratna Sari Saepudin Sahar Layali SITI KHODIJAH Sulistyoso Gian Sukarso Suly Auline Rusminan Suprapti Slamet Surono Surono Surudin, Yan Syaeful Anwar Syahpri Putra Wangsa Tubagus Ahmad Vanessa Vicario Vita Jamilah Wahidin Wiwi Uswatiyah WULANDARI Yudi Nugraha T Yusi Srihartini Yuwono Yuwono Zulkarnain Musa Zulkhair Ali