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Journal : Forum Manajemen

PENGARUH CITRA PERUSAHAAN TERHADAP WOM DAN LOYALITAS NASABAH (STUDI PADA NASABAH BANK BPD. BALI DI DENPASAR) I Putu Danika Angga Putra; Ni Nyoman Kerti Yasa; I Putu Gde Sukaatmadja
Forum Manajemen STIMI Handayani Denpasar Vol 13 No 2 (2015): Jurnal STIMI Vol. 13 No. 2 - 2015
Publisher : Forum Manajemen STIMI Handayani Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study was to determine the influence of corporateimage on WOM dan customer loyality. The population in this study were allcustomer of Bank BPD Bali at Denpasar city. Sampling method used is purposivesampling, in order to obtain as many as 130 respondents. Analysis technique usedis Structural Equation Model (SEM). The results showed that the corporate imagehave a significant positive effect on WOM, dan corporate image have positive dansignificant effect on the intention to customer loyalty dan WOM have significant effecton customer loyalty. With this study, expected to be useful for the party leadership S2FE program Unud in enhancing the corporate image of the Bank BPD Bali, positiveWOM Bank BPD Bali, dan customer loyalty.
PENGARUH CITRA PERUSAHAAN TERHADAP WOM DAN LOYALITAS NASABAH (STUDI PADA NASABAH BANK BPD. BALI DI DENPASAR) I Putu Danika Angga Putra; Ni Nyoman Kerti Yasa; I Putu Gde Sukaatmadja
Forum Manajemen Vol 13 No 2 (2015): Jurnal STIMI Vol. 13 No. 2 - 2015
Publisher : STIMI Handayani Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61938/fm.v13i2.108

Abstract

The purpose of this study was to determine the influence of corporateimage on WOM dan customer loyality. The population in this study were allcustomer of Bank BPD Bali at Denpasar city. Sampling method used is purposivesampling, in order to obtain as many as 130 respondents. Analysis technique usedis Structural Equation Model (SEM). The results showed that the corporate imagehave a significant positive effect on WOM, dan corporate image have positive dansignificant effect on the intention to customer loyalty dan WOM have significant effecton customer loyalty. With this study, expected to be useful for the party leadership S2FE program Unud in enhancing the corporate image of the Bank BPD Bali, positiveWOM Bank BPD Bali, dan customer loyalty.
Co-Authors A.A Made Indra Wijaya Kusuma A.A Sagung Astina S. A.A.S. Kartika Dewi AA. GEDE MAHENDRA KUSUMA Abdullah Jawas Abdullah Jawas Adianti Adianti Adinda Fauziyyah Djayadiningrat Adnyani, I G. A. Dewi Amen Wirajaya Anak Agung Putu Agung Suryawan Wiranatha ayu maha widyanthi Ayu Stia Rini Chrisna Riane Opod Daniel Pereira Desak Ayu Made Eva Suari Adnyani Desak Made Ramya Pranihita Sukma Felicia Anggraini Ferdimas Abrar Gede Suparna Gede Yuda Paramartha gita ekowati anjarsari Gusti Ayu Theoria Dei Gusti Ngurah Gunawan Gusti Ngurah Joko Adi Negara H. Rahyuda Henny Rahyuda Herdian Armandhani Holil Pujiyati I Dewa Gede Kresna Wirawan I G. A. Dewi Adnyani I G. A. Dewi Adnyani I G. A. Ketut Giantari I G. A. Ketut Giantari I G. A. Ngr Jaya Widagda I G.N. Jaya A. Widagda I G.N. Jaya Agung Widagda I G.N. Jaya Agung Widagda I Gede Bagus Dwijaya Dharmanatha I Gst Ayu Kt. Giantari I Gst. A. Kt. Gd. Suasana I GUSTI AGUNG AYU AMBARAWATI I Gusti Ayu Ketut Giantari I Gusti Ayu Kt .Giantari I Gusti Ayu Tirtayani I Gusti Ayu Tirtayani I Gusti Ngurah Jaya Agung Widagda I Ketut Rahyuda I Ketut Rahyuda I Ketut Sujana I Komang Trisna Eka Putra I M. Pasek Suardika I Made Arya Baskara I Made Predanggapati Juana I Made Wardana I Nyoman Sudiarta I Putu Agus Purnama Adi Putra I Putu Andika Angga Putra I Putu Danika Angga Putra I WAYAN BUDIASA I Wayan Fajar Okta Perdana I Wayan Mahendra Putra AN I Wayan Santika I.B Koman Suarmaja I.B.K. Surya Ida Ayu Gede Tantyani Dhaniswari Ida Bagus Gde Pujaastawa Ida Bagus Mahesa Brahmantha Narayana Manuaba Iman Yosafat Nangi Intan Agustina Ariani Darmayasa Jennifer Alexandra Joko Adinegara Kadek Ogi Prasatya Kadek Siddhim Wismayo Kadek Silvia Ermayanti Ketut Subawa Ketut Subawa Luh Gede Dian anggara Putri Luh Pande Suryaningsih Luh Putu Rara Ayu Ratnaningrum Made Arly Dwi Cahyana Made Dhena Yunita Sari Made Kembar Sri Budhi Made Nafshya Ananda Putri Maharani, Ni Putu Devighita Tasya Maharani, Putu Kintan Mahayanti Fitriandari Mikhael Credo Samuel Mangolo N P Khrisnia Suandari N. DANE N.N.K. Yasa N.W Ekawati Ngakan Putu Surya Adi Dharma Ni Kadek Anita Dewi Ni Ketut Dian Suryandari Ni Ketut Seminari Ni Komang Karisma Dewi Ni Luh Gde Sari Dewi Astuti Ni Luh Putu Indiani Ni Made Asti Aksari Ni Made Mirawati Ni Nyoman Kerti Yasa Ni Nyoman Kerti Yasa Ni Putu Khrisnia Suandari Ni Wayan Ekawati Ni Wayan Ekawati Ni Wayan Sri Ariyani Ni WAYAN SRI ASTITI Ni Wayan Sri Suprapti Ni Wayan Sri Suprapti Niky Purbawisesa Nym Dayuh Rimbawan Nyoman Agus Surya Nugraha Pande Ketut Ribek Paramananda, Komang Agus Sathya pinaria, ni wayan chintia Pratiwi, Komang Ary Prema Atma Jaya Putu Cindy Clarista Darmaningrum Putu Indrayana Putra Kusuma Putu Kelvin Indrawan Putu Krisna Dharma Jaya Putu Laksmita Dewi Rahmayanti Putu Ratih Arta Eliasari Putu Saroyini Piartrini Putu Tara Ayu Paramita Putri Putu Yudi Setiawan Putu Yunita Wacana Sari Rahmayanti, Putu Laksmita Dewi Raka Yasta Vinartha Ratih Kusuma Dewi Regina Giovanna Winatha Robby Sondakh RUTH AMRYYANTI Septiani, Emilia Siti Anggriana Siti Hajar Siwi Manganti Sri Suprapti Suandari, Ni Putu Khrisnia Suryaningsih, Luh Pande Suryantari, Ida Ayu Putu Tasya Husna Alfareza Tesa Asashi Tjok Gde Raka Sukawati Viona Fenella Wayan Ardani