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Semiotics Approach on Verbal Signs in Would You Care More IF I Was A Panda? Anak Agung Gede Hari Wishnawa; I Nengah Sudipa; Ni Wayan Sukarini
Humanis Vol 25 No 1 (2021)
Publisher : Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (624.924 KB) | DOI: 10.24843/JH.2021.v25.i01.p09

Abstract

This study is aimed at identifying the verbal signs with their mode and connotative meaning of an advertisement. The data of this study was a wildlife advertisement entitled Would You Care More IF I Was A Panda? (2011) created by Ogilvy and published by World Wild Life. The data were collected using documentation method with note-taking technique. The data were analyzed qualitatively using Peirce’s semiotic theory to identify the verbal signs with their mode and Leech meaning theory to analyze the connotative meaning of the sign. The result of this study shown that there were three verbal signs found in the advertisements that belong to symbolic signs in the form of the combination of alphabets. The verbal signs consist of representamen, interpretant, and object. The connotative meanings are expressed in words, phrases, or sentences with the interpretation based on knowledge, emotion, and imagination.
Figurative Language in Bullet For My Valentine Album “Scream Aim Fire” Ni Luh Cintya Sandi Astini; A. A. Sg. Shanti Sari Dewi; Ni Wayan Sukarini
Humanis Vol 23 No 4 (2019)
Publisher : Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (674.51 KB) | DOI: 10.24843/JH.2019.v23.i04.p02

Abstract

The study entitled “Figurative Language in Bullet For My Valentine’s Album Scream Aim Fire” is aimed at finding out and identifying the types of figurative language, especially personification and hyperbole, in Bullet For My Valentine’s Album, Scream Aim Fire, and analyzing the meaning. The documentation method was used to collect the data, and to analyze the data, the qualitative method was applied. This research applied the theory of Types of Figurative Language proposed by Knickerbocker and Renninger (1963) to find and identify personification and hyperbolic expressions from the album, and Types of Meaning according to Leech (1974) to classify and analyze the meaning of personification and hyperbolic expressions. The study indeed focuses on personification and hyperbole only because both are the most common expressions/figurative languages used by the songwriters to personate particular objects or stress and exaggerate their words on the song they write to make it more beautiful, dramatic, and meaningful. 14 out of 15 songs of the Scream Aim Fire album used both personification and hyperbole in their lyrics. 12 of them used both personification and hyperbole, one of them used only personification, one of them used only hyperbole, and the last one used neither of them. As for the types of meaning, there were connotative meaning, affective meaning, thematic meaning, and reflective meaning.
Adjective Suffixes in Nomadic Matt Travel Blog: A Semantic Approach Anissa Nanda Puri Kurniasih; Ni Wayan Sukarini; Putu Weddha Savitri
Humanis Vol 20 No 1 (2017)
Publisher : Udayana University

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Abstract

Penelitian ini berjudul Adjective Suffixes in Nomadic Matt Travel Blog: A Semantic Approach. Penelitian ini bertujuan untuk mengklasifikasikan dan mendeskripsikan jenis akhiran yang dipakai untuk membentuk kata sifat yang terdapat dalam artikel Blog, dan juga menentukan makna yang ditunjukkan oleh proses tersebut. Sumber data dari penelitian ini diambil dari media sosial bernama Blog salah satu media komunikasi dan informasi online. Metode yang digunakan untuk mengumpulkan data adalah metode dokumentasi karena data yang digunakan tidak dalam bentuk angka atau jumlah, dan menggunakan teknik mencatat dalam mengambil data yang sesuai. Metode kualitatif deskriptif digunakan untuk menganalisis data. Teori yang digunakan dalam menganalisis data adalah teori akhiran derivatif yang di pelopori oleh plag (2002). Teori ini menjelaskan tentang pembentukan kata terutama akhiran derivasi membentuk kata sifat. Teori kedua dalam menganalisis data yaitu jenis-jenis makna yang ditunjukkan oleh proses akhiran kata sifat derivatif yang ditentukan dengan menggunakan teori yang di pelopori oleh Leech (1974). Hasil penelitian ini menunjukkan bahwa ada tiga macam proses akhiran derifatif yang membentuk kata sifat pada artikel Blog; yang terdiri dari (1) akhiran yang membentuk kata sifat dari kata benda, (2) Akhiran yang membentuk kata sifat dari kata sifat, dan (3) Akhiran yang membentuk kata sifat dari kata kerja. Makna dari akhiran yang membentuk kata sifat di artikel Blog ditunjukan kedalam makna (1) konseptual, dan (2) terpantul.
PUBLIC SERVICE ADVERTISING: AN ANALYSIS ON TEXT AND SEMIOTICS Ni Wayan Sukarini
e-Journal of Linguistics Vol. 6. Juli 2012 No. 2
Publisher : Doctoral Studies Program of Linguistics of Udayana University Postgraduate Program

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Abstract

This study concerns with text and semiotics analysis on the use of language in public service advertising (PSA). PSA in this study is the text which is especially on health. There are three problems that are analysed in this research, namely: (1) grammatical structure and the lexical of the text; (2) the relationship of trichotomies (representamen, object, and interpretant) with the three components of sign in nonverbal aspect; and (3) ideologies and messages conveyed in the verbal and nonverbal signs. Three methods applied in this research respectively including descriptive, qualitative, and interpretative. The type of data was the written one which was taken from printed media in the forms of poster and brochure. The data was collected through five procedures, they are clipping, numbering, coding, picturing, and documenting. As a scientific writing, a number of theories must be applied for the analysis. The relevant theories are semantics, semiotics, speech act, hermeneutics, language function, and text structure. These six theories were applied eclecticly in analysing the grammatical structure, lexicals, signs, and the structure of texts in order to elaborate the meaning, ideology, and message which were being conveyed through the texts of PSA. The result of the analysis showed that the grammatical structure applied in the PSA of health could be classified into the simple structure in the forms of phrase, clause, and sentence. The use of verbs dominated initially in order to express the imperative meaning but still had the purpose of being persuasive. Kinds of lexicals found were very close to disease, reproduction, and health either the general terms, for example victims, medicine or the specific ones like HIV/AIDS, Odha, perinatal, nifas, jampersal, sadari. From the nonverbal aspect, the relationship of trichotomy with the three of sign components are more realistics in the Object with its three sub components. Triadic relationship of three sub components of Object show close relationship and generally each of the component is not exclusive. All of those three gave influence since a sign is formed through those three sub components. The general and main ideology is the culture of being healthy with its variaties which have something to do with cleanliness, health, consciousness, awareness, alertness, togetherness, planning, welfare, and happiness.The messages conveyed through ideologies are proceeded to the target audiences to begin a well prepared life followed by paying good attention and care to themselves and the environment in order to gain health, welfare, and peace.
Perubahan Makna Adjektiva Berimbuhan Sufiks: Kajian Morfosemantiks Dini Siamika Tito Prayogi; Ni Luh Sutjiati Beratha; Ni Wayan Sukarini
Linguistika: Buletin Ilmiah Program Magister Linguistik Universitas Udayana Vol 25 No 1 (2018): Maret
Publisher : Program Magister Linguistik Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (426.343 KB) | DOI: 10.24843/ling.2018.v25.i01.p04

Abstract

Proses pembentukan kata yang memengaruhi perubahan makna yaitu saat afiks melekat pada kata dasar. Dalam bahasa Inggris, afiks yang memiliki pengaruh besar dalam perubahan kategori dan juga makna kata adalah sufiks yang melekat pada akhir kata dasar. Perubahan kategori dan makna kata terjadi karena sufiks memiliki makna sendiri dan saat melekat pada kata dasar mengalami perubahan makna. Oleh karena itu, tujuan dari penelitian ini difokuskan pada perubahan makna adjektiva yang dibentuk dari sufiks yang melekat pada kata dasar yang berbeda namun tetap membentuk adjektiva. Pengumpulan data pada penelitian ini menggunakan metode dokumentasi karena data diperoleh dari novel. Selanjutnya, metode deskriptif digunakan untuk menggambarkan atau menguraikan berbagai data yang dianalisis berdasarkan teori morfosemantiks. Analisis penelitian ini lebih rinci menguraikan perubahan makna yang terjadi pada proses makna leksikal dan makna gramatikal adjektiva dalam tataran kalimat. Hasil penelitian ini ditemukan delapan adjektiva yang mengalami perubahan makna kata karena dibentuk dari sufiks yang melekat pada kata dasar yang berbeda dari yang telah dikategorikan oleh Bauer (1983) dan Plag (2002). Meskipun demikian, sufiks pembentuk adjektiva yang melekat pada kata dasar yang berbeda dari kategori Bauer dan Plag tetap membentuk adjektiva dan mengalami perubahan makna kata.
KEMAMPUAN BERBAHASA ANAK AUTIS TIPE PDDNOS DI SLB MUHAMMADIYAH SIDAYU GRESIK: KAJIAN PSIKOLINGUISTIK Yuli Fimawati; Ni Made Dhanawaty; Ni Wayan Sukarini
Linguistika: Buletin Ilmiah Program Magister Linguistik Universitas Udayana Vol 24 No 2 (2017): September
Publisher : Program Magister Linguistik Universitas Udayana

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Abstract

Communication will be successful if the speakers and the hearers are successfully producing and comprehending the speech. In this case, if someone have difficulties to produced or understand the speech, they cannot communicate like a normal person, that is autism with PDDNOS. Autism with PDDNOS have differents characteristics with other types of autism, that is autism children with PDDNOS can communicate on social behaviour. The goals of this research are to know characteristics of language production based onScovel theory about language production of human. On the basis of the research problem, this study is a descriptive qualitative research, and the data is taken through observation with recording on videos. The data of this research is transfered to computer and it is observed several times, and then it is transcribed in order to be easily analyzed. Scovel’s theory (1998), is about language productionssuch as conceptialization, formulation, articulation, and self-monitoring. The result of this study is children with PDDNOS have difficulties to produced his language. He also repeated what the speaker says if he didnot understand the meaning of the communicaton.
APPLYING TEXT-BASED APPROACH USING ECOTEXT TO IMPROVE DESCRIPTIVE WRITING SKILL OF THE 7TH GRADERS OF SMP KRISTEN PAYETI, EAST SUMBA Melkyanus Dju Rohi; I Wayan Simpen; Ni Wayan Sukarini
Linguistika: Buletin Ilmiah Program Magister Linguistik Universitas Udayana Vol 25 No 2 (2018): September
Publisher : Program Magister Linguistik Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (363.859 KB) | DOI: 10.24843/ling.2018.v25.i02.p08

Abstract

Text based approach is one of the approaches implemented in 2013 curriculum which is ignored by the English teacher in teaching. Besides, the teacher has not yet related the materials taught with the learners` environment, especially the local excellences. This research aims to give a description both quantitatively and qualitatively on how the result of descriptive writing skill of the 7th graders’ of SMP Kristen Payeti before and after the implementation of text-based approach using ecotext with the theme of horse `njara` is. The data were collected through pretest, observation during the treatment, and posttest. This research uses concurrent embedded design in which the qualitative method is embedded or nested within the quantitative method. The results show that before the treatment the average achievement of the learners in composing descriptive text was 62. It is below the minimum completion criteria (KKM), that is 70. Individually, only 10 of 32 learners passed the exam. After the treatment, the average achievement became 78.69 or increased by 16.69 on five aspects analyzed, content, organization, vocabulary, language use, and mechanic. Only 3 of 32 learners failed. In addition, the treatment is suitable with the perspective of ecolinguistics in language learning, mainly the relation, the context, the emergence, the quality, the variability, and the activity. In conclusion, text based approach using ecotext can be implemented to improve the learners skill in writing descriptive text.
Balinese language ecology: Study about language diversity in tourism area at Ubud village Ni Luh Sutjiati Beratha; Ni Wayan Sukarini; I Made Rajeg
Jurnal Kajian Bali (Journal of Bali Studies) Vol 7 No 2 (2017): BUDAYA EKONOMI BALI
Publisher : Pusat Kajian Bali Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (352.139 KB) | DOI: 10.24843/JKB.2017.v07.i02.p07

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Ubud Village in Gianyar Regency is one of the tourism areas in Bali where Balinese people are bilingual because they have mastered more than one languages. In the environment of Balinese language, there also live other languages including national language (Indonesian) and foreign languages (such as English, Japanese, and Mandarin). Balinese people nowadays, especially in tourism area, have difficulties in using Balinese language so they use mixed languages, namely Balinese language with Indonesian language, with English language, or Mandarin. This phenomenon might indicate that Balinese language appears to be marginalized. This article aims at investigating languages that are used in Balinese language environment in Ubud. Qualitative method is applied with sociocultural approach, and theories related to the use of language are applied. The study shows that the marginalization of Balinese language appears to exist because there are various ethnic groups of immigrants who live in this village. The village of Ubud has already been occupied by expatriates who deliberately come to Bali and settle in Ubud. This effects the choice and use of a language.
Fungsi Ekoleksikon Kecantikan dalam Lontar Bali Indrani Sastra Ni Luh Sutjiati Beratha; Ni Wayan Sukarini; I Made Rajeg
Jurnal Kajian Bali (Journal of Bali Studies) Vol 10 No 1 (2020): BALI DIASPORA
Publisher : Pusat Kajian Bali Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (738.158 KB) | DOI: 10.24843/JKB.2020.v10.i01.p08

Abstract

This article analyses the phenomena of language related to the prescription of beauty from Balinese Traditional Manuscript (Lontar) entitled Lontar Indrani Sastra (Indrani Sastra Manuscript). The beauty of recipe in the Lontar Indrani Sastra is an ancestry cultural inheritance which has been already merged with the lives of the Balinese. Bali is famous because has conserved traditional manuscripts that become cultural heritage of the island. This article does not only apply the method of library research and field research but also descriptive qualitative method. The theory that is used to analyze the data is the theory of language functions. The function of beauty ecolexicon in the Lontar Indrani Sastra can be divided into three functions, namely (1) informative function, (2) interactive function, and (3) imaginative function. The informative function relates to various information about beauty prescription plants, body parts that can be treated and methods of treatment. Interactive functions are found through dialogue between Dewi Saci and Rukmini. Similarly, imaginative functions are discovered through the use of metaphors such as crocodile's calla (panggal buaya) and the Arjuna ecolexicons. Keywords: recipes, beauty, manuscript lontar leaf, ekolexicon
Hibridisasi Seni Kerajinan Patung di Desa Kedisan, Bali Ni Luh Sutjiati Beratha; Ni Wayan Sukarini; I Made Rajeg
Jurnal Kajian Bali (Journal of Bali Studies) Vol 6 No 2 (2016): RUANG IMAJINER DAN RUANG PUBLIK DI BALI
Publisher : Pusat Kajian Bali Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (351.466 KB)

Abstract

This article discusses Balinese handicraft especially statue handicraft produced by craftsmen at Kedisan Village, Tegal-lalang District, Gianyar Residence. The competitiveness of the product is very high in tourism market and has the process of hybridization. The specific target that will be achieved related to the identity maintenance of Balinese culture. Thus the main discussion of this article is the caused of hybridization on statue handicraft in Bali. In the era of globalization the fusion between local and global cultures has already happened and this is a phenomenon of postmodernism because there is relationship of cultural influences. This condition can be comprehended from hybridization phenomenon on statue handicraft in Bali. Theories of globalization and glocalization are applied to analyse the data in this article. Qualitative method is used to achieve the objective and target through the implementation of participated observation technique and in-depth interview. The whole data is analysed descriptively, holisticly, and interpretatively. The Balinese artists on statue have done the changes in the form of statue through hybridization against the statue as the effect of made to order because of internal and external factors.
Co-Authors A A Ayu Cindy Karina Ivana Irawan ABDI SUDIATMIKA, I PUTU GEDE Adi Utamayasa, I Gede Aditya Bimo Laksono Adriel Elbert Dinata Anak Agung Gede Hari Wishnawa Anak Agung Ngurah Kenata Janamejaya Anak Agung Sagung Shanti Sari Dewi Anissa Nanda Puri Kurniasih Antari, Ni Made Suwari Aritorang, Athalia Beshorah Byanca Vanessa Suwasdika Christina Made Dwi Utami Daar, Gabriel Fredi Desak Ayu Krisna Dewi Dewi, Ni Luh Desy Utari Dini Siamika Tito Prayogi Dwi Aditya Darmawan Erisa Octavianti I Dewa Ayu Ika Fransiska I Gede Budiasa I Gede Putu Sudana I Gusti Ayu Cintya Premasari I Gusti Ayu Gede Sosiowati I Komang Sumaryana I Komang Sumaryana Putra I Made Hartadi Jaya Nugraha I Made Pradipta I MADE RAJEG I Made Suastra I Made Yudhi Putrawan I Nengah Sudipa I Nyoman Sedeng I Nyoman Udayana I Putu Eka Prawijaya I Wayan Eka Bawa Pradnyana I Wayan Eka Suarmita I WAYAN PASTIKA I Wayan Simpen Ida Ayu Ika Sarita Dewi Ida Ayu Made Puspani Ida Bagus Gede Dwitya Dharma Suputra Ida Bagus Putra Yadnya Karniasih, Ni Wayan Listia Dewi KOMANG HARI SANTHI DEWI . Laksono, Aditya Bimo Luh Gede Novita Rahayu Luh Putu Amara Sukma Dewi Maharini, Sang Ayu Isnu Maria Gorethy Nie Nie Melani, Dian Angga Melkyanus Dju Rohi Ni Kadek Dinda Pratiwi Ni Kadek Eni Dharmayanti Ni Kadek Jessica Sarindra Dwije Ni Kadek Mirayanti Ni Kadek Sindy Arista Ni Luh Ayu Shinta Andriani Ni Luh Cintya Sandi Astini Ni Luh Desy Utari Dewi Ni Luh Ketut Mas Indrawati Ni Luh Nyoman Seri Malini Ni Luh Putri Ayu Febriani Ni Luh Sutjiati Beratha Ni Made Budiartini Ni Made Devi Sudiarta Putri Ni Made Dhanawaty Ni Made Dwijayani Ni Made Raras Nandari Patni Ni Made Suwari Antari Ni Made W.B. Megasari Bintang Ni Putu Desi Ramayanti Ni Putu Parmini Ni Putu Tifani Puspa Lestari Ni Putu Wahyu Febriyani Ni Wayan Sri Jayanti Novita Mulyana Putra, I Komang Sumaryana Putu Anggita Novarianti Putu Cahya Jaya Dirga Putu Weddha Savitri Rifky Lana Rahardian Sala, Giulia Sang Ayu Isnu Maharani Sang Ayu Isnu Maharini Sintia, Intan Urbanus Laratmase Venesia Vergie Wasista, I Putu Udiyana Wayan Andrika Putera Widyasari, Ketut Monica Yuli Fimawati