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All Journal Bulletin of Scientific Contribution : Geology Jurnal Visi Ilmu Pendidikan Phi : Jurnal Pendidikan Fisika dan Terapan Fon: Jurnal Pendidikan Bahasa dan Sastra Indonesia Jurnal Spektra Jurnal EMT KITA Jurnal Penelitian Pendidikan IPA (JPPIPA) MODELING: Jurnal Program Studi PGMI Spektra: Jurnal Fisika dan Aplikasinya Indonesian Physical Review International Journal of Recent Technology and Applied Science (IJORTAS) Maslahah: Jurnal Pengabdian Masyarakat International Journal of Multidisciplinary: Applied Business and Education Research Foremost Journal Jurnal Neraca Peradaban Jurnal Pengabdian Kepada Masyarakat (JPKM) Langit Biru Indonesian Journal of Elementary Education (IJEE) Bulletin of Management and Business SENTRI: Jurnal Riset Ilmiah Majalah Ilmiah Manajemen Jurnal Penelitian Ilmu Pendidikan Indonesia Jurnal Pengabdian Kolaborasi dan Inovasi IPTEKS English Education, Linguistics and Literature Journal Journal of Economic Empowerment Strategy (JEES) Journal of Health Research and Technology Jurnal Geosaintek Indonesian Trust Nursing Journal
Dini Fitriani, Dini
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Journal : Jurnal EMT KITA

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Analisis Penerapan Strategi Pemasaran dalam Meningkatkan Pengguna Aplikasi Ageu Jek di Kabupaten Purwakarta Amalia, Dinda; Puspasari, Dewi; Fitriani, Dini; Hendraliany, Srie
Jurnal EMT KITA Vol 8 No 3 (2024): JULY 2024
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v8i3.2790

Abstract

Competition in the online transportation industry is getting tighter, with the presence of various platforms such as Go-Jek, Grab, and Ageu Jek. Ageu Jek, a local platform in Purwakarta Regency, faces challenges to increase its app users. This study aims to analyze Ageu Jek's marketing strategy implementation in increasing app users in Purwakarta Regency. This research uses qualitative methods with interview and observation techniques. The research informants are Ageu Jek application owners, Ageu Jek drivers, and Ageu Jek application users. The results showed that Ageu Jek faces several challenges, such as the lack of public awareness about the app, fierce competition with other platforms, and incomplete app features. Ageu Jek's marketing strategy still needs to be optimized, focusing on promotion through social media, developing app features, and improving service quality. Ageu Jek needs to improve its marketing strategy by focusing on market analysis, market segmentation and the right target audience. Application feature development and service quality improvement also need to be considered. With the right strategy, Ageu Jek can increase its application users and become a competitive online transportation platform in Purwakarta Regency.
Pengaruh Persepsi Harga dan Promosi Terhadap Keputusan Pembelian Lensa Kontak Pada Diens Optik Purwakarta Puspasari, Dewi; Amalia, Dinda; Pamungkas, Eko Wiji; Hendraliany, Srie; Fitriani, Dini
Jurnal EMT KITA Vol 8 No 3 (2024): JULY 2024
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v8i3.2791

Abstract

This study aims to investigate the influence of price perception and promotion on purchasing decisions of contact lenses at Diens Optik Purwakarta. The optical business faces intense competition, necessitating effective strategies to attract and retain consumers. Price perception and promotional strategies play crucial roles in consumer purchase decisions. Diens Optik Purwakarta utilizes various promotional techniques, including shopkeeper and door-to-door approaches, alongside a 10% discount on purchasing three products as a retention strategy. Despite these efforts, recent months have seen a decline in consumer numbers. Using a quantitative approach under positivism philosophy, the study gathered data from 97 respondents through incidental sampling. Validity tests were conducted using the product-moment correlation coefficient method. Results indicated high validity for all items related to price perception and promotion. Statistical analysis revealed significant positive influences of both price perception and promotion on purchasing decisions
Co-Authors Abdul Muid Abraar, Auza Naufal Aji, Bayu Gusti Pangestu Aliyan, Silmi Afina Amalia, Dinda Anita Anita Ansori, Surya Bayu Anwar, Pratiwi Ineke Arigawati, Desy Asep Harja, Asep Asmalia, Hikmah Atiek Rostika Noviyanti Atikah Syamsi AZIZAH, DARIN NUR Budianto, Muhammad Abdillah Carrisa, Refi Chicilia, Novia Dewi Puspasari Dior Manta Tambunan Eddy Supriyana Eleonora Agustine Fathurrohman, Fahmy Fauzi, Hamzah Firoos Ferdinal, Ferdinal Fikri, Achmad Aulia Gerald Tamuntuan Hajar Kirana, Kartika Hamdi Rifai Hanifah, Shofie Dzakia Harisha, Nurul Hendraliany, Srie Hendrayani, Riska Heryatun, Yayu Husna Husna Hutabalian, May Angelia Ihsan, Haikal Muhammad Indri Putri Utami Julianti, Vina Juniarti, Nita Kartika H. Kirana, Kartika Kartika Hajar Kirana, Kartika Hajar Khoiriah, Silvi Khoiriyah, Nisa Kusnahadi Susanto Leonita Siwiyanti Lisa, Tessa Destia Putri Mahbubah, Nina Maulana, Adrian Maulana, Hilman Sayyid Meliani, Tiara Ayu Mentari, Vanessa Zian Mia Uswatun Hasanah Muhamad Gina Nugraha Muhammad, Irfan Handi Mulyadi, Yudi MULYANA, ACHMAD ARIF Nawawi, Muhamad Rovie Nico Andrianto, Nico Novala, Gesti Cita Nugraha, Andhika Nur Izzati Nurhabibah, Alawiyah Nurhalimah, Lani NURHASAN Oktaviana, Fadilla Pamungkas, Eko Wiji Pamungkas, Totok Doyo Parhan Perdana , Purnama Rika Permana, Fajar Pranatikta, Krishna Agra Pratama, Muhamad Yasin Puja Lestari, Putri Purnama Rika Perdana Purnama Rika Perdana, Purnama Rika Putri Oktaviani Rahmadini, Marshanda Adisti Rahman, Jafar Shidqur Rahmaputri, Maghfira Dwivani Ramadan, Ananda Zikri Ramadhan, Fadhel Rizki, Muhammad Ilham Rizkita, Nabila Risty Rofe’i, Agus Rofifah, Sinthia Anis Rohman, Muhammad Alkuansinta Saeful Amri Selnistia Hidayani Septiani, Fadia Tri Shafaria, Mileani Sihombing, Feronika Roulitua Siti Wahdatul Alawiah Siti Zulaikah Sulhah, Siti Suryati, Adelina Susilawati, Anggie Tarihoran, Naf’an Yudi Rosandi Zaenudinna, Rayna Aulia