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PROSES BISNIS TEH ORGANIK PADA AGROINDUSTRI PREMIUM TEA LUGU’S DI KECAMATAN GUNUNG TALANG KABUPATEN SOLOK Hariance, Rika; Evaliza, Dwi; Dewanti, Aerini
Jurnal Ekonomi Pertanian dan Agribisnis Vol. 10 No. 1 (2026)
Publisher : Department of Agricultural Social Economics, Faculty of Agriculture, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/

Abstract

Knowing the business processes in agro-industrial activities is important to ensure product efficiency, quality and sustainability. Organic tea commodities have promising opportunities in the global market because demand for organic products continues to increase. Using a qualitative descriptive approach, this research was conducted at the local organic tea business Premium Tea Lugu's. Observations were made on business processes in the form of managing raw material procurement, processing and product marketing. The research results show that LUGU's Premium Tea collaborates with organic tea farmers in procuring raw materials. To ensure the availability of raw materials, farmers implement harvest rotation so that the production process remains sustainable. The product produced is powdered tea with product types: black tea, green tea and white tea. These products have different processing processes with a production time of 27.1 hours to produce black tea, 12.8 hours for green tea, and 2.5 hours for white tea. To increase sales, the marketing process carried out has taken into account the concept of product, price, place and promotion (4P). This powdered tea is available in packages of 10 grams to 1 kilogram with a selling price ranging from IDR 15,000 to IDR 2,500,000. Product purchases can be made online and offline. Promotion is carried out through personal sales, sales collaboration and participating in product bazaars. This agro-industrial business process has been carried out with good operational standards so that it can maintain production quality and sustainability.
PEMBERDAYAAN KELOMPOK MASYARAKAT DALAM PENGEMBANGAN AGROEKOWISATA DANAU BONTAK DI NAGARI LUBUK GADANG KABUPATEN SOLOK SELATAN Rudi Febriamansyah; Sri Setiawati; Elita Amrina; Yuerlita Yuerlita; Fuji Astuti Febria; Jabang Nurdin; Purnawan Purnawan; Yonariza Yonariza; Mahdi Mahdi; Rika Hariance; Sirajul Fuad Zis; Yulistriani Yulistriani
BULETIN ILMIAH NAGARI MEMBANGUN Vol. 7 No. 2 (2024)
Publisher : LPPM (Institute for Research and Community Services) Universitas Andalas Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/bina.v7i2.594

Abstract

West Sumatra, one of the provinces in Indonesia, is renowned for its rich cultural heritage and beautiful natural landscapes. Additionally, its agricultural sector significantly contributes to the region's Gross Regional Domestic Product (GRDP), including in Solok Selatan Regency, which boasts the Seribu Rumah Gadang area as its tourism icon. Solok Selatan Regency is also home to Lake Bontak, the only lake in the region, located within the conservation area of Kerinci Seblat National Park (TNKS), one of the gateways for climbing Mount Kerinci. The Independent Conservation Group (KKM) Bangun Rejo has been managing agro-ecotourism by establishing a Tourism Awareness Group (Pokdarwis) and farmer groups. These groups engage in integrated farming, agriculture, and livestock businesses with nature tourism at Lake Bontak. The empowerment of these community groups aims to develop sustainable agro-ecotourism in Solok Selatan Regency. One method used is Focus Group Discussions (FGD) to identify the potential for agro-ecotourism development at Lake Bontak. The outcomes of these activities include the agro-edutourism development concept, the creation of social media accounts for promotion, and the cleaning and installation of tracking paths and tourist activity guides in the Lake Bontak area. Additionally, there is an emphasis on educating the community about conducting tourism activities that prioritize biodiversity conservation within the conservation area to support ongoing environmental knowledge around Lake Bontak. It is hoped that this area will attract both local and international tourists, particularly students and researchers interested in exploring the flora and fauna potential through the agro-edutourism concept.
Pemberdayaan Komunitas Nelayan dan Petani Danau Singkarak, Sumatera Barat dalam Upaya Konservasi Ikan Bilih Berbasis Partisipasi Masyarakat Paloma, Cindy; Yuerlita, Yuerlita; Utami, Ami sukma; Azriani, Zednita; Mutiara, Vonny Indah; Hariance, Rika; Hasnah, Hasnah; Tusge, Takahiro; Maulana, M. Ibroh Puja; Azzura, Orintia
Jurnal Abdi Masyarakat Indonesia Vol 6 No 1 (2026): JAMSI - Januari 2026
Publisher : CV Firmos

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54082/jamsi.2344

Abstract

Danau Singkarak merupakan salah satu aset penting di Sumatera Barat yang memiliki nilai ekologis, ekonomis dan budaya, namun dalam beberapa tahun terakhir, keberlanjutan ekosistem Danau Singkarak menghadapi tekanan karena penangkapan ikan bilih secara berlebihan, pencemaran air serta alih fungsi lahan di daerah tangkapan air. Kegiatan pengabdain ini bertujuan meningkatkan kesadaran dan partisipasi Masyarakat sekitar Danau Singkarak, Sumatera Barat, khususnya kelompok tani dan nelayan, dalam konservasi ikan bilih (Mystacoloucus padangnensis). Permasalahan utama yang dihadapi adalah penurunan populasi ikan akibat penangkapan berlebihan dan pencemaran lingkungan. Kegiatan ini dilakukan dengan pendekatan berbasis komunikas melalui Focus Group Discussion (FGD), sosialisasi konservasi dan penanaman pohon dalu-dalu (Salix Tetasperma roxb) sebagai penyedia habitat alami ikan bilih. Hasil kegiatan ini menunjukkan meningkatnya kesadaran Masyarakat terhadap pentingnya pelestarian ekosistem dan dukungan kelembaggan lokal terhadap konservasi. Program ini berdampak pada terbentuknya komitmen bersama antara Masyarakat, pemerintah nagari dan kelompok nelayan pengelola danau Singkarak secara berkelanjutan.
STRATEGI PENGEMBANGAN AGROINDUSTRI TAHU DI DESA DOLOK MANAMPANG KECAMATAN DOLOK MASIHUL KABUPATEN SERDANG BEDAGAI Hariance, Rika; Saragih, Ummul Hikmah; Yani, Yulistriani
Jurnal Ekonomi Pertanian dan Agribisnis Vol. 9 No. 4 (2025)
Publisher : Department of Agricultural Social Economics, Faculty of Agriculture, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/

Abstract

Dolok Manampang Village is the largest tofu production center in Serdang Bedagai Regency with 15 industries and 70 variants of derivative products. However, this agroindustry faces challenges in production efficiency, marketing and increasing competitiveness. This study aims to formulate a development strategy for tofu agroindustry in Dolok Manampang Village. This research used a descriptive analysis method with a qualitative approach. Data were collected through interviews, observations, and literature studies. The types of data sources applied in this research are primary data and literature studies. The types of data sources applied in this research are primary data and secondary data. The analysis techniques applied include internal and external environment analysis using the SWOT approach and strategy selection using the QSPM method. The results of the analysis in this study illustrate that the IFE matrix analysis has a total score oe 2,88. This indicates that the tofu agroindustry in Dolok Manampang village has a strong internal position. Furthermore, the EFE matrix has a total score of 2,92. This indicates that the tofu agroindustry in Dolok Manampang village is able to respond well to the opportunities and threats that come. Based on the results of the analysis through the QSPM matrix, the resulting priority strategy is to create a village online platform to market the villages superior products and facilitate business actors with digital marketing training. In addition, it is recommended to create a special page (fanspage) which will facilitate the sale of tofu both information and interesting content about the tofu agroindustry in Dolok Manampang village. With the implementation of this strategy, the tofu agroindustry can become a driving force for sustainable local economic development.
Co-Authors . Gusmini . Reflinaldon Adinda Salwa Rahmasari Adinda Salwa Rahmasari Afdhal Ahmad Afrianingsih Afrianingsih Afrima Sari Agustian Agustian Amrina, Elita Armansyah Armansyah Astuti, Nuraini Budi Azzahra Oftan Azzahra Oftan Azzahra, Nadia Azzura, Orintia Budiman, Cipta Budiman, Cipta Cindy paloma Daddy Budiman Dede Suhendra Devi Analia, Devi Dewanti, Aerini Dian Hafizah, Dian Dina Noviandini Dwi Evaliza Eggy Millenia Permata Elita Amrina Endrizal Ridwan Faidil Tanjung Faisal Majid Fania Handayani Fitriana, Widya Fuji Astuti Febria Fuji Astuti Febria Haliatur Rahma, Haliatur Hasnah Hasnah Hasnah Hasnah Ifdal Ifdal Indra Dwipa Jabang Nurdin Jumsu Trisno Kurniawan Satria Putra Lifia, Yoli Okta M. Refdinal Mahdi Mahdi Mahdi Mahdi Maulana, M. Ibroh Puja Melinda Noer Muhammad Arif Suyatman Muhammad Hendri Muhammad Surya Rahim Nofialdi, Nofialdi Nur Annisa Nur Annisa Osmet Osmet Purnawan Purnawan Purnawan Purnawan Putri, Afrianingsih Raesi, Syahyana RAHMAT SYAHNI Ratna rahmadiah Ray Ferdinand Ray Ferdinand Rian Hidayat Rika Anggela Rina Sari Rini Hakimi Rudi Febriamansyah Rusyja Rustam Ryan Dwi Setyawan Saragih, Ummul Hikmah Sirajul Fuad Zis Sirajul Fuad Zis Sri Setiawati Sri Setiawati Tusge, Takahiro Usman, Yusri Utami, Ami Sukma Vonny Indah Mutiara Yaherwandi Yani, Yulistriani Yogi Putra Yolanda Putri Yolanda Putri Yonariza Yonariza Yonariza Yonariza Yuerlita Yuerlita Yuerlita Yulinda Yulinda Yulistriani, Yulistriani Yusmarni Yusmarni Zaskhia Melani Zaskhia Melani Zednita Azriani Zednita Azriani Zednita Azriani