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All Journal LAW REFORM Jurnal Ekonomi Modernisasi Musawa : Jurnal Studi Gender dan Islam Jurnal Ekonomi dan Bisnis Islam Jurnal Manajemen Pelayanan Publik Jurnal Maneksi (Management Ekonomi Dan Akuntansi) SINERGI: Jurnal Ilmiah Ilmu Manajemen Syntax Literate: Jurnal Ilmiah Indonesia Jurnal Ilmiah Lingua Idea Edukasi Islami: Jurnal Pendidikan Islam NUSANTARA : Jurnal Ilmu Pengetahuan Sosial JURNAL SYARIKAH : JURNAL EKONOMI ISLAM Jurnal Ilmiah Galuh Justisi IJISH (International Journal of Islamic Studies and Humanities) Afiasi : Jurnal Kesehatan Masyarakat Dinasti International Journal of Management Science Jurnal Pendidikan Teknologi Informasi dan Vokasional JURNAL PEMBANGUNAN HUKUM INDONESIA Cendekia: Jurnal Pendidikan dan Pembelajaran Jurnal Ilmiah Manajemen Kesatuan Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Ecogen Jurnal Masyarakat Maritim GUYUB: Journal of Community Engagement International Journal of Business, Management and Economics International Journal of Engagement and Empowerment (IJE2) Jurnal Pengabdian Masyarakat (ABDIRA) AJAD : Jurnal Pengabdian kepada Masyarakat Mabsya: Jurnal Manajemen Bisnis Syariah Journal of Islamic Economics Lariba Jurnal Indonesia Sosial Sains Jurnal Inovasi dan Teknologi Pendidikan Bina Bangsa International Journal of Business and Management Al-Infaq : Jurnal Ekonomi Islam Lex Librum : Jurnal Ilmu Hukum
Basrowi Basrowi, Basrowi
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Journal : jurnal ecogen

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Pengaruh Kualitas Pelayanan dan Pengalaman Pasien terhadap Citra Merek dan Implikasinya pada Kepuasan Pasien Humami, Anung; Basrowi, Basrowi; Khairuman, Khairuman
Jurnal Ecogen Vol 7, No 4 (2024): Jurnal Ecogen
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jmpe.v7i4.16634

Abstract

Based on preliminary data, this study indicates that there has been a decline in the number of outpatients in 2023.  The aim of this research is to investigate, using brand image as an intervening variable, the effects of patient experience and service quality on patient satisfaction.  This kind of research uses a causality design and is quantitative. The patients in question are outpatients.  Using a formula that increases the number of indicators by five observations, the non-probability sampling procedure yields 275 samples, or responders.  A questionnaire is used as the data gathering tool, while PLS-SEM and the three box method analysis are used as the data analysis techniques.  The analysis's findings demonstrate that while brand image influences patient satisfaction, patient experience influences brand image, and service quality influences patient satisfaction, brand image influences patient satisfaction.  While brand image can influence the association between patient experience and satisfaction, it cannot influence the relationship between service quality and patient contentment.
Co-Authors A. F, Nasywa Roudhotul Abdullah, Iqbal Alan Abdullah, Putri Allana Agil, Achmad Said Ahmad MAULANA Ali Yusuf, Furtasan Amaliyah, Amaliyah Andika Wijaya, Andika Anisariza, Nelly Ulfah Anuar Sanusi Bahar, Ririn Nur Abdiah Baihaki Baihaki Daryuni, Popi Dedi Damhudi Dedi Satriawan Dermawan, Dorry Endang Purwaningsih Erike Anggraeni Fahmiati, Mia Fathurahman, Muhamad Fatwa Andini Yusuf, Zia'ul Fauzi Fauzi Hanafiyah, Millatun Hery Widijanto Holten Sion, Holten Humami, Anung Hunainah, Hunainah Ika Pratiwi Iskandar, Farhan Putra Jarot Tri Bowo Santoso Juhary Ali Khaeruman Khairuman, Khairuman Khulsum, Umi Kuwartika, Yuni Liany, Lusy Mahendra, Yoga Mamat Rahmatullah Maskudi Muhammad Fikri Muhammad Nasor, Muhammad Muhammad Roeis, Gusti Muharomah, Dewi Robiatun Munir, khoirul Muslikh Muslikh Mustaffa, Abaidullah Bin muti'ah, Eva mutiah, eva Muti’ah, Eva Mutoharoh, Mutoharoh Nani Rohaeni, Nani Nisa, Wilya Choirun Nurhasanah Nurhasanah Queroda, Phillip G Quraysin, Icin Raden Mohamad Herdian Bhakti Rahmadani, Kurniati Ramdan, Ramdan Rania Permata Rifayanto Risna, Meilia Rochmaedah, Dedeh Rohan, Elip Gozali Rustam Efendi Salim, Nabila Salleh, Muhammad Syukri Sanudin Sanudin Sariwardani, Andriani Sinta Ayu Purnamasari, Sinta Ayu Sri Mulyani Suhaeri Suhaeri, Suhaeri Suseno, Bambang Dwi Suwarni Suwarni Suwarsono, Djanut Totok SYAMSURI Tri Nurwati Uli Wildan Nuryanto Utami, pertiwi Ventayen, Randy Joy Magno Waskito, Tejo Wiwik Handayani Yunos, Melinda Siti Asmah Binti Zuhriyah, Nur Azizah