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All Journal Jurnal Pendidikan Jasmani Jurnal Kawistara : Jurnal Ilmiah Sosial dan Humaniora Jurnal sistem informasi, Teknologi informasi dan komputer Jurnal Fisika Unand Cordova Jurnal Jurnal Noken: Ilmu-Ilmu Sosial urnal Interaksi: Jurnal Ilmu Komunikasi JURNAL PENDIDIKAN TAMBUSAI Journal of Humanities and Social Studies Maker: Jurnal Manajemen Jurnal Teknik Industri Terintegrasi (JUTIN) AGRISAINS: Jurnal Ilmiah Magister Agribisnis Jurnal Ilmiah Al-Hadi Jurnal Dakwah dan Komunikasi Komunika: Jurnal Ilmu Komunikasi Jurnal Abdi Masyarakat Saburai (JAMS) Syiar: Jurnal Komunikasi dan Penyiaran Islam INTERNATIONAL JOURNAL OF CULTURAL AND SOCIAL SCIENCE International Journal of Social Science, Education, Communication and Economics Communicator Sphere Jurnal Social Library Jurnal Ilmu Komunikasi Dan Media Sinomika Journal: Publikasi Ilmiah Bidang Ekonomi dan Akuntansi Siwayang Journal: Publikasi Ilmiah Bidang Pariwisata, Kebudayaan, dan Antropologi Edu Society: Jurnal Pendidikan, Ilmu Sosial dan Pengabdian Kepada Masyarakat Devotion: Journal Corner of Community Service Urecol Journal. Part D: Applied Sciences ANTHOR: Education and Learning Journal The Journal of Society Medicine (JSOCMED) Communication & Social Media Jurnal Ilmu Sosial, Humaniora dan Seni e-Jurnal Apresiasi Ekonomi Riwayat: Educational Journal of History and Humanities Jurnal Ilmu Komunikasi dan Sosial Politik Efficient: Indonesian Journal of Development Economics Jurnal Kawistara Indonesian Journal of Humanities and Social Sciences Jurnal Pendidikan MIPA ANTHOR: Education and Learning Journal Jurnal Sosiologi Pendidikan Kolaboratif Journal of Business Administration and Strategy International Journal of Public Administration and Policy Tapis : Jurnal Penelitian Ilmiah
Fakhrur Rozi, Fakhrur
Jurusan Fisika Universitas Andalas, Limau Manis, Padang 25163
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Journal : Journal of Business Administration and Strategy

 1 
Impact of Customer Experience on Customer Loyalty, With A Particular Focus on The Role of Customer Satisfaction Supriyanto, Supriyanto; Nathanael, Austin; Rozi, Fakhrur
Journal of Business Administration and Strategy Vol. 1 No. 2 (2025): July
Publisher : Universitas Indonesia Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58290/jbas.v1i2.35

Abstract

The internet is one of the impacts of modern technological development that has the capacity to transform the manner in which marketing communication is conducted from face-to-face (conventional) to screen-to-face (digital marketing). The objective of this research is to examine the customer base of Caribbe Caffe. The data collection method employed in this study utilizes the communication method. Therefore, an online questionnaire was disseminated via Google Forms to a sample of 100 respondents who had previously used or purchased products at Caribbe Cafe. The procedure employed for model testing and data processing utilizes a structural equation model with SmartPLS 3.0 and SPSS 25. The resulting output indicates that customer experience exerts a positive and significant influence on customer satisfaction. Furthermore, customer experience demonstrates a positive and insignificant effect on customer loyalty. Additionally, customer satisfaction exhibits a positive and significant effect on customer loyalty. Finally, customer experience displays a positive and significant effect on customer loyalty, albeit indirectly through customer satisfaction. The findings of this study indicate that three of the four hypotheses are substantiated by substantial positive evidence, namely, customer experience and its impact on customer satisfaction, customer experience and its impact on customer loyalty, and customer experience and its impact on customer loyalty through customer satisfaction. However, the fourth hypothesis, which pertains to the direct relationship between customer experience and customer loyalty, is rejected, and the results of the analysis are inconsequential.
Cassava Price Dynamics in Lampung Province: Economic and Social Factors That Influence Naqiya, Alfina Zsazsa; Rozi, Fakhrur
Journal of Business Administration and Strategy Vol. 1 No. 2 (2025): July
Publisher : Universitas Indonesia Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58290/jbas.v1i2.37

Abstract

Cassava prices in Lampung, one of the largest cassava producers in Indonesia, experience fluctuations influenced by various economic and social factors. This study aims to identify and analyze the factors that influence the dynamics of cassava prices in Lampung province. The method used in this study is descriptive analysis with qualitative and quantitative approaches. The results of the study indicate that the main factors influencing cassava prices in Lampung include weather conditions, government policies related to prices and subsidies, transportation costs, and domestic and export market demand. Social factors, such as the socio-economic conditions of farmers and the relationship between traders and consumers also play an important role in determining prices. This study provides recommendations on policies that can be implemented to reduce price fluctuations and improve the welfare of cassava farmers in Lampung.
Implementation of Situational Leadership Model in Improving Company Performance Pitri, Laila; Rozi, Fakhrur; Naqiya, Alfina Zsazsa
Journal of Business Administration and Strategy Vol. 1 No. 2 (2025): July
Publisher : Universitas Indonesia Mandiri

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Abstract

This research aimed to examine how the implementation of situational leadership models can improve work effectiveness in organizations. This research uses a descriptive qualitative approach with a library research method, which relies on various reference sources such as scientific journals, academic books, and previous research articles. The focus of the analysis is directed at understanding the leadership style applied by leaders in responding to the dynamics of employee readiness, as well as its impact on achieving organizational goals. The results showed that leaders who are able to adjust their leadership style according to the readiness level of their subordinates tend to be more successful in building productive work teams, increasing motivation, and creating a supportive work environment. The situational leadership model is also proven to be able to increase loyalty and collaboration within the team, and encourage sustainable human resource development. Thus, the implementation of situational leadership is the right strategy in optimizing workforce potential and supporting the achievement of organizational performance more effectively.
Leadership Strategies to Boost Loyalty and Career Development for Alfamart Kedaton Lampung Selatan Employees Nurmansyah, Nurmansyah; Rozi, Fakhrur
Journal of Business Administration and Strategy Vol. 1 No. 2 (2025): July
Publisher : Universitas Indonesia Mandiri

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Abstract

This study aimed to analyze the leadership strategies implemented at the Alfamart Kedaton Lamsel store in improving employee loyalty and career development. Effective leadership plays an important role in creating a conducive work environment and encouraging employee growth. The research method used is descriptive qualitative with data collection techniques through interviews. The results of this study indicate that transformational and participatory leadership have a positive influence on employee loyalty, as evidenced by high retention rates and increased job satisfaction. Additionally, career development is facilitated through performance evaluations and the provision of promotion opportunities. This study recommends the importance of ongoing leadership training for managers to ensure that the strategies employed remain relevant and effective in supporting human resources.
Authoritarian vs Participatory Leadership in the Digital Era: An Analysis of the Vitality of the Governor of Lampung's Response to Public Criticism Zeeda, Ghuvira; Rozi, Fakhrur; Supriyanto, Supriyanto
Journal of Business Administration and Strategy Vol. 1 No. 2 (2025): July
Publisher : Universitas Indonesia Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58290/jbas.v1i2.149

Abstract

This study aimed to describe the form of the language of power of the Lampung Provincial Government towards the Bima Lampung case and describe the form of the language of knowledge of Instagram netizens towards the Bima Lampung case on Instagram social media @awbimax, @narasinewsroom, and @kuyentertainment. The research method used is a qualitative descriptive method. The data in this study are the language of power of the Lampung Provincial Government and the language of knowledge of Instagram netizens on the Bima Lampung case. Data collection techniques used observation, documentation, reading and note-taking. Data analysis techniques in this study are identification, categorization, and interpretation. The results of this study indicate that the language of power of the Lampung Provincial Government is in the form of statements that influence the way of speaking, influence the formation of knowledge, and can create or suppress certain views and opinions. Meanwhile, the form of the language of knowledge of Instagram netizens towards Bima Lampung is in the form of statements that influence the way they view the real world, and interact with others.
Co-Authors Abidin, Syahrul acum wijaya ADELIA Afandi, Muhammad Rizki Agus Setiawan Alamsyah, Muhammad Royhan Alfina Zsazsa Naqiya Algusri, Jeki Aliansyah, Aliansyah Aliffa Izzara, Widi Ambiyar, Ambiyar Amin, Ahmad Aldi Anas Azhar, Anang Anggita, Rizki Anum, Adelina Apriza, Tiyas Ardhin Primadewi Arief Rahman Arif Budiman Artika, Sindi Arwizet Arwizet, Arwizet Aryasandy, Nensy Azhar, Anang Anas Bella, Sinta Cahyanto, Sigit Bayu Deni, Indira Fatra Eka Puspitawati Ema Wulansari, Rizky Fernos, Jhon Fitrah, Yunanda Ghasani, Thahira Hafizhah, Syafira Noer Heni Pujiastuti Ibrahim, Anton Maulana Intan Tursina Kesuma, Rafifa Luqyana Khairul Amri Mahendra, Romi Manurung, Lira Dzikri Rahmadani Maria Magdalena Masditok, Tokit Matondang, Abdul Rahman Mohammad Ahsanuddin Monang, Sori MUHAMMAD FAHMI Muklisin, Sanitra Muliyani, Sari Nasution, Farah Mutiara Zahra Nasution, Irina Kemala Nasution, Kevin Rasyid Sabili Nathanael, Austin Novemyanto, Alfin Dwi Nurmansyah Nurmansyah, Nurmansyah Nurwijayanti Oktavia, Lia Pamekas, Arya Firman Pane, Endi Hadian Shabar Pitri, Laila Pristika, Febie Juma Pujiastuti, Eka Putri, Anggi Juninda Putri, Risa Haruman Rahmawati, Catur Rosidah Rosidah Salisah, Fadiah Anggi Sari Nasution, Bida Sigit Apriyanto Sinaga, Siti Azzahra Siregar, Fitrah Alfisyah Siregar, Sarifah Aini Siti Mundari Solihah Titin Sumanti, Solihah Titin Sopyan, Ence Sry Lestari Samosir Sukardi Sukardi Sulastri, Rukma Supriyanto Supriyanto Surbakti, Khairul Putra Syafitri, Nanda Lestari Syofria Meidona Tomy, Chairian Uswatul Hasanah, Uswatul Wiratno, Esa Prasetyo Yusniar Lubis Zeeda, Ghuvira Zusmawati Zusmawati