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Journal : Al-Muamalat: Jurnal Hukum dan Ekonomi Syari'ah

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Strategi Pemasaran Toko Sanamisi dalam Meningkatkan Penjualan Produk; Analisis Ekonomi Syariah Irianti, Irianti; Aslan, Aslan
Al-Muamalat Jurnal Hukum dan Ekonomi Syariah Vol 10 No 2 (2025): Al-Muamalat: Jurnal Hukum dan Ekonomi Syari'ah
Publisher : IAIN Langsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32505/muamalat.v10i2.10096

Abstract

This study aims to analyze the marketing strategies implemented by Toko Sanamisi to increase product sales and to evaluate their compliance with the principles of Islamic economics. The research approach employs a qualitative method with an empirical legal study, relying on primary data obtained through direct interviews with the store owner, employees, and customers, as well as secondary data from scholarly journals published in the past ten years. The results indicate that Toko Sanamisi's marketing strategies—which include social media promotion, personalized customer service, utilization of digital marketplaces, and customer loyalty programs—have successfully increased transaction volume and customer satisfaction. From the perspective of Islamic economics, these strategies reflect the principles of Islamic commercial ethics (muamalah), such as information transparency, honesty, and ethical service, thereby positioning marketing activities not only as profit-oriented but also as a means of attaining blessings and fulfilling spiritual values in business.
Co-Authors A. Hamid Abdul Wahab Syakhrani Agung Cucu Purnawirawan Agus Fawait Agus Setiawan Agus Setiawan Ahmad Rathomi, Ahmad Akbar, Reza Ali, Muh. Yunus Andi Rahmat Antaria, Sukmasari Arnadi Arnadi Astaman, Astaman Atiqah Revalina Azwar Rahmat Bahtiar Bahtiar Caroline Caroline Darman, Luky Prasetya Dea Tara Ningtyas Dewantara Eris, Deden Dewi Anggraini Dewi Ferawati Eliyah, Eliyah Ellisia Kumalasari Era Purike Farchan, Achmad Fa’adilah, Balqis Bahirah Fitriyanti Fitriyanti Harahap, Arman Haslinah, Andi Hayani, Ratu Amalia Hifza, Hifza Husna Amin Iksal , Iksal Illang, M. Paisal Imelda , Imelda Imelda, Dewi Qimariah Irianti, Irianti Irwan Irwan Karyanto, Budi Komari Komari Legimin, Legimin Loso Judijanto Mahmuddin Mahmuddin Majidah Khairani Marupah, Marupah MELIA ROZA Melyana R. Pugu Misnawati, Desy Moch Isra Hajiri Mudzakir Mudzakir Naba, Naba Nugraha, Iman Hikmat Opan Arifudin Prisca Diantra Sampe Putra, Purniadi Rahman, Fadhli Ratu Amalia Hayani risaldi, risaldi Riza Afrian Mustaqim Romadhon Romadhon ROSITA, Risa Rusiadi , Rusiadi Saindah, Saindah Sarmila, Uray Shiong Pong, Kok Shiong, Pong Kok Sihaloho, Nahot Tua Parlindungan Soimah, Nurus Sri Mulyono St Wijdana Ram Suhardi, Muhamad Sulastri Sulastri syafri yanto Syakhrani, H. Abdul Wahab Taufiqoh , Zakiyatut Tuhuteru, Laros Wilson Sitopu, Joni Wilta Firdau Siyeh Yudha, Munif Prawira Yuliansyah Yuliansyah Zahro Rokhmawati Zuhkhriyan Zakaria Zulhamsyah Imran