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All Journal Jurnal EMT KITA NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Open Access Indonesia Journal of Social Sciences Indonesian Community Empowerment Journal Open Access Indonesia Journal of Social Sciences Jurnal Akuntansi, Manajemen, Bisnis dan Teknologi Aptekmas : Jurnal Pengabdian Kepada Masyarakat Bhakti Nagori (Jurnal Pengabdian kepada Masyarakat) Jurnal Pengabdian Masyarakat Gemilang (JPMG) Jurnal Pengabdian Mandiri International Journal of Economics (IJEC) Jurnal Administrasi Sosial dan Humaniora (JASIORA) Enigma in Education Enigma in Economics
Syah Amin Albadry
Institut Administrasi Dan Kesehatan Setih Setio, Muara Bungo, Jambi
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Journal : Enigma in Economics

 1 
Analysis of the Use of Artificial Intelligence (AI) in Human Resources Management (HR): Study at PT Semen Baturaja Persero (SMBR) Bakar, Abu; Syah Amin Albadry; Silvia Jessika; Syahwami; Joko Sunaryo
Enigma in Economics Vol. 2 No. 1 (2024): Enigma in Economics
Publisher : Enigma Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61996/economy.v2i1.44

Abstract

The use of artificial intelligence (AI) in human resource management (HR) has grown rapidly in recent years. AI has the potential to improve the efficiency, effectiveness and accuracy of HR processes. PT Semen Baturaja Persero (SMBR) is one of the largest cement companies in Indonesia. SMBR has applied AI to various HR processes, including recruitment and selection, training and development, performance appraisal, and compensation and benefits. This research aims to analyze the use of AI in HR management at SMBR. This research uses a qualitative method with a case study approach. Data was collected through in-depth interviews with stakeholders in SMBR. The research results show that AI has provided significant benefits for SMBR in HR management. AI has helped SMBR to improve the efficiency of HR processes, such as recruitment and selection, training and development, and performance appraisal; improving the effectiveness of HR processes, such as recruitment and selection, and performance appraisal; improve the accuracy of HR processes, such as recruitment and selection, and performance appraisal. AI has great potential to improve HR management in SMBR.
Green Business Practices and Consumer Behavior in Jambi, Indonesia: An Empirical Investigation Silvia Jesika; Widya Pratiwi; Syah Amin Albadry; Sasmita Rusnaini; Hamirul
Enigma in Economics Vol. 2 No. 2 (2024): Enigma in Economics
Publisher : Enigma Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61996/economy.v2i2.68

Abstract

The global shift towards sustainability has led to a growing interest in green business practices. This study aims to investigate the influence of green business practices on consumer behavior in the context of Jambi, Indonesia. A quantitative research approach was employed, utilizing a structured questionnaire to collect data from a sample of 350 consumers in Jambi. Data analysis involved descriptive statistics, correlation analysis, and multiple regression analysis. The findings revealed a positive correlation between green business practices and consumer behavior. Specifically, factors such as eco-labeling, green product offerings, and corporate social responsibility initiatives were found to significantly influence consumer purchase intentions and brand loyalty. In conclusion, this study contributes to the understanding of the relationship between green business practices and consumer behavior in an emerging market context. The results highlight the importance of adopting sustainable practices for businesses seeking to appeal to environmentally conscious consumers in Jambi.
Co-Authors Abu Bakar Abu Bakar Ade Sofa Alam, Sandi Alfiyah, Siti Anggraini, Zepa Antoni , Feri Antoni, Feri Ariyanto M Ariyanto Masnun Ariyanto. M, Ariyanto. M Burhanuddin Burhanuddin Burhanuddin Burhanuddin, H. Cece Lestari Darmawan Darmawan Darmawanto Darmawanto Darmawanto Darmawanto, Darmawanto Deni Handani Deni handani Eva Andriani Eva Marlina Fajar Ifan Dolly Feni Astari, Hasdani Feri Antoni Feri Antoni Gonjales, Nana Timorida H. Burhanuddin Ha Esdhona Hamirul Hamirul Hamirul Hamirul Hamirul, Hamirul Handani, Deni Hapzi Ali Hasdani, Hasdani Helva Rahmi Heni Pujiastuti Hidayat, Nanang Al Ikhsan Alfarisi Ipik Permana Ira Widyastuti Irwan Muhammad Istianingsih, Nanik Iswahyu Pranawukir Jesika, Silvia Joko Sunaryo Joko Sunaryo Joko Susanto Juniarsih, Delvita Mardansyah . Mardiansyah Marlina, Eva Muhammad Fatoni Nasir, H.Muhammad Nova Elsyra Nurhasanah Nurhasanah Panji Ulum Poiran Poiran Rahmi, Helva Resti Septiyani Rizon Fitra Hidayat Rusnaini, Sasmita Sani Isah Sasmita Rusnaini Sasmita Rusnaini Silvia Jesika Silvia Jesika Silvia Jessika Siti Rahmiati Solly Aryza Syahwami Syahwami, Syahwami Ulum, Panji Widya Pratiwi Widya Pratiwi widyastuti, ira Wismar, Teta Yasmir, Yasmir Yulia Wiji Astika Zulkifli Zulkifli Zulkifli Zulkifli Zulkifli Zulkifli Zulkifli