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All Journal Jurnal Pengabdian Masyarakat: Darma Bakti Teuku Umar Journal of Social and Policy Issues Jurnal Ekonomi Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Negotium: Jurnal Ilmu Administrasi Bisnis International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Mitra Abdimas: Jurnal Pengabdian kepada Masyarakat AGILITY: Jurnal Lentera Manajemen Sumberdaya Manusia Jurnal Solusi Masyarakat (JSM) Jurnal Intelek Insan Cendikia
Maisyura Maisyura
Fakultas Ilmu Sosial Dan Ilmu Politik Universitas Malikussaleh
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Social Sciences Other

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Pengaruh Pengalaman Magang, Kompetensi Dan Perencanaan Karir Terhadap Kesiapan Kerja Mahasiswa Tingkat Akhir Ilmu Komunikasi Universitas Malikussaleh. Cut Millisa; Faisal Matriadi; Yanita Yanita; Maisyura Maisyura
AGILITY: Jurnal Lentera Manajemen Sumber Daya Manusia Vol 3 No 04 (2025): November 2025
Publisher : Lentera Ilmu Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59422/lmsdm.v3i04.979

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh Pengalaman Magang, Kompetensi dan Perencanaan Karir Terhadap Kesiapan Kerja Mahasiswa Tingkat Akhir Ilmu Komunikasi Universitas Malikussaleh. Penelitian ini dilakukan pada seluruh mahasiswa tingkat akhir Ilmu Komunikasi Universitas Malikussaleh yang berjumlah 70 orang mahasiswa. Data yang digunakan dalam penelitian ini adalah data primer yang diperoleh dengan cara membagikan kuesioner secara langsung kepada 70 responden. Teknik analisis data yang digunakan adalah analisis regresi linier berganda dengan menggunakan bantuan perangkat lunak Statistical Program for Product and Service Solution (SPSS) versi 20. Di mana semua variabel tersebut akan digunakan menggunakan skala likert. Hasil penelitian menunjukkan bahwa pengalaman magang secara parsial berpengaruh positif dan signifikan terhadap kesiapan kerja, kompetensi berpengaruh positif dan signifikan terhadap kesiapan kerja dan perencanaan karir  berpengaruh positif dan signifikan terhadap kesiapan kerja mahasiswa tingkat akhir Ilmu Komunikasi Universitas Malikussaleh. Implikasi penelitian ini menunjukkan pentingnya penguatan kurikulum berbasis pengalaman kerja, pengembangan kompetensi terapan, serta layanan perencanaan karier sebagai strategi praktis peningkatan kesiapan kerja lulusan.
Sustainable Strategies for Urban Waste Management: Examining the Implementation of the ‘Broh Jeut Keu Peng’ Public Policy in Lhokseumawe City Risna Dewi; Maisyura Maisyura; Dwi Fitri; Amirul Hanif
Journal of Social and Policy Issues Volume 5, No 4 (2025) October - December
Publisher : Pencerah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58835/jspi.v5i4.551

Abstract

This study examines strategies for sustainable urban waste management through the implementation of the “Broh Jeut Keu Peng” (Waste Becomes Money) policy in Lhokseumawe City. Introduced through Qanun No. 1 of 2015 on Waste Management, the policy aims to address persistent challenges, including inadequate infrastructure, low community participation, and weak stakeholder coordination. Using a descriptive qualitative approach, data were collected through interviews, field observations, and document analysis to explore how the policy is being translated into practice. The findings reveal that despite having strong legal legitimacy, the policy remains in its early implementation phase. Benchmarking activities, such as visits to Banyumas, an area known for its advanced waste management system, have been conducted, but concrete actions in Lhokseumawe are still limited. The policy outlines four strategic components: (1) educational efforts promoting the 3R concept and environmental awareness grounded in local culture; (2) technical and infrastructural improvements, including strengthened TPS facilities, transportation fleets, and area-based TPS3R development; (3) economic incentives through waste banks, compost production, and reward-and-punishment mechanisms; and (4) collaborative engagement involving government bodies, community leaders, religious figures, the informal sector, and private stakeholders. In conclusion, the “Broh Jeut Keu Peng” policy holds strong potential for sustainable waste management, but its success requires effective implementation, improved facilities, consistent public education, and coordinated multi-actor collaboration.
PENGARUH DESAIN INTERIOR DAN LOKASI BISNIS TERHADAP MINAT BELI KONSUMEN PADA WARUNG BAMBU KRUENG GEUEKUH Fitri Ramadhan; Maisyura Maisyura
Negotium: Jurnal Ilmu Administrasi Bisnis Vol 4 No 1 (2021): Januari-Juni
Publisher : Program Studi Administrasi Bisnis

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Abstract

This study aims to determine the effect of Interior Design and Business Location on Consumer Purchase Interest at Warung Bambu Krueng Geukuh. The research method in this study uses quantitative methods and information collected using a questionnaire. The population used in this study were visitors to Warung Bambu Krueng Geukuh. The sample used is the visitors to Warung Bambu Krueng Geukuh, totaling 60 people using the Accidental Sampling method. Test the validity of the data using Correland Item-Total Correlation r-Calculate and test the reliability using Alpha Cronbach. The analytical technique used is multiple regression analysis with hypothesis testing using the SPSS 25 program. The results of this study indicate that: (1) interior design has a positive effect on buying interest. (2) business location has a positive effect on buying interest. (3) interior design and business location have a positive effect on buying interest.
DEVERSITY MANAGEMENT DALAM ORGANISASI/PERUSAHAAN Maisyura Maisyura; Nanda Ameliany
Negotium: Jurnal Ilmu Administrasi Bisnis Vol 4 No 1 (2021): Januari-Juni
Publisher : Program Studi Administrasi Bisnis

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Abstract

This paper explores the diversity of human resources/labor in an organization, where every difference in physical, race, gender, language, education meets in a work team that is expected to be able to achieve the vision, mission and goals of the organization/company as well as possible. Management of this diversity is absolutely necessary. Diversity management is expected to be useful in managing diversity within an organization/company. By using a descriptive approach, the author tries to describe how organizations/companies manage the diversity of their human resources, using literacy studies from various sources, both books, articles, and journals related to the theme of this paper. management and implementation of diversity management within the company so as to create harmony and harmony that is able to support the achievement of the vision, mission and goals of the organization as a whole.
ORGANIZATIONAL CITIZENSHIP BEHAVIOR (OCB) DAN PERUBAHAN ORGANSASI AKIBAT PANDEMI COVID-19 Maisyura Maisyura; Heriyana Heriyana
Negotium: Jurnal Ilmu Administrasi Bisnis Vol 4 No 2 (2021): Juli-Desember
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/njiab.v4i2.6652

Abstract

Human resources are an absolute strength for the success of an organization, various challenges are faced by the company in achieving its goals, both internally and externally. One of the biggest challenges for companies at this time is the Covid -19 pandemic which has occurred for almost three years, not only in Indonesia. but also in almost all parts of the world. Organizational Citizenship Behavior (OCB) is highly expected in conditions like this, where employees voluntarily show their extra roles outside of the mandatory duties assigned to them, such as helping co -workers without being asked, replacing sick co- workers, giving encouragement, and so on. This paper reviews the dimensions of OCB which consist of altruism, conscientiousness, sportsmanship, courtesy, and civic virtue as well as their role in the company's change management to survive and continue to grow amid the Covid -19 pandemic. Written using a descriptive approach through literacy studies from previous studies, journals and related articles and writings compiled with the author's view, then presented systematically so as to provide an overview of the OCB of company employees in the midst of organizational change due to the Covid-19 pandemic.
PENGARUH BRAND AMBASSADOR DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN PRODUK SCARLETT WHITENING PADA MAHASISWA ADMINISTRASI BISNIS UNIVERSITAS MALIKUSSALEH Nayami Syarifuddin; Maisyura Maisyura
Negotium: Jurnal Ilmu Administrasi Bisnis Vol 5 No 1 (2022): Januari-Juni
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/njiab.v5i1.7728

Abstract

This study aims to determine the influence of brand ambassadors and brand image on the purchasing decision of Scarlett Whitening products on Malikussaleh University Business Administration students. This research was conducted at the Business Administration Study Program of Malikussaleh Lhokseumawe University. This study used primary data in the form of questionnaires that were distributed to students of the Business Administration Study Program at Malikussaleh University as many as 67 respondents. The data analysis methods used are instrument tests and classical assumption tests as well as multiple linear regression tests using the help of SPSS software version 26. The test results showed that the brand ambassador variable did not have a significant effect on scarlett Whitening's product purchase decisions in Malikussaleh University Business Administration students, while the brand image variable had a positive and significant effect on Scarlett Whitening's product purchase decisions in Malikussaleh University Business Administration students. Meanwhile, the simultaneous test results showed that the brand ambassador and brand image together influenced the purchasing decision of Scarlett Whitening products in Malikussaleh University Business Administration students.
ANALISIS FAKTOR YANG MEMPENGARUHI BERKEMBANGNYA USAHA BAKSO MANTEP 23 DI ACEH TAMIANG Maulydia Ulfa; Maisyura Maisyura
Negotium: Jurnal Ilmu Administrasi Bisnis Vol 5 No 2 (2022): Juli-Desember
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/njiab.v5i2.8393

Abstract

Berdagang bakso memanglah menjadi salah satu pekerjaan yang di minati. Namun hal tersebut tidak lah selalu terlihat menguntungkan bagi para pedagang bakso, karena jumlah warung bakso yang banyak tersebut pun berakibat pada adanya persaingan dagang antara satu dengan yang lainnya. Lantaran dari adanya pandemi, beberapa sektor pekerjaan mengalami pengurangan pegawai dengan sangat pesat, dan juga terdapat beberapa kebijakan dari Pemerintah yang berdampak pada mobilisasi masyarakat untuk mencari penghasilan. Fokus penelitian ini adalah untuk mengetahui apa saja yang menjadi faktor-faktor yang mempengaruhi berkembangnya usaha Bakso Mantep 23, dan untuk mengetahui strategi apa yang di gunakan untuk pengembangan usaha Bakso Mantep 23. Metode penelitian ini yang digunakan adalah meteode kualitatif. Pengumpulan data dilakukan dengan wawancara, observasi, dan pemanfaatan dokumentasi. Teknis analisis data yang digunakan adalah teknis analisis yang terdiri dari tiga komponen yaitu reduksi data, penyajian data, dan penarikan kesimpulan. Dari hasil penelitian dapat diketahui bahwa yang mejadi faktor keberhasilan usaha Bakso Mantep 23 adalah faktor lokasi, faktor manusia, faktor pemasaran, dan faktor produk. Dari hasil penelitian juga diketahui strategi yang dilakukan dengan berbagai cara yaitu: menjaga kepuasan pelanggan, menjaga citra rasa bakso yang enak, dan penetapan harga.
STRATEGI PEMASARAN PRODUK PAKAIAN DENGAN SISTEM ONLINE DAN OFFLINE PADA TOKO KANAYA COLLECTION DI KOTA NEGERI LAMA LABUHAN BATU SUMATERA UTARA Ayu Lestari; Maisyura Maisyura
Negotium: Jurnal Ilmu Administrasi Bisnis Vol 6 No 2 (2023): Juli-Desember
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/njiab.v6i2.14219

Abstract

 Online and Offline Marketing Strategy is marketing carried out through an interactive online computer system, which connects consumers with sellers via the internet network, the internet is a term used to describe interacting with each other through social media accounts in the form of Facebook, making it possible to communicate. The research results show that: Online and Offline Marketing Strategy by collaborating and being able to increase sales at the Kanaya Collection Shop, Online Marketing Strategy by promoting products through social media accounts in the form of Facebook and can be maximized because it is able to bring in more consumers. and Offline Marketing Strategy, there is an increase in sales because consumers who come to the Kanaya Collection Shop can see directly the varied products and also affordable prices and strategic locations so that consumers are interested in shopping at the Kanaya Collection Shop. 
Co-Authors A. Hadi Arifin Ade Muana Husniati Adnan Adnan Aflia Riski Aiyub Aiyub Amirul Hanif Andyna, Cut Awaludin Arifin Ayu Lestari Bagong Suyanto Beeri Burman Chalid, Ibrahim Cut Kayla Ariska Cut Millisa Dwi Fitri Dwi Fitri EM Yusuf Iis Fadhila Khairani Husna Fahmi Sya’ya Fitri Ramadhan Heriyana Heriyana Ikhsan Rosyid Mujahidul Anwari Khairawati Khairawati Makmur Butar-Butar Maliati, Nulwita Maryam Maryam Matriadi, Faisal Maulydia Ulfa Muhammad Iqbal Muhammad Roni Mujiburrahman Mujiburrahman Munardi Munardi Muryali Nada Nabila Nanda Ameliany Nayami Syarifuddin Nur Faliza Rico Nur Ilham Risna Dewi Saharuddin Suadi Suadi Sullaida T. Arif Alfarizi Ti Aisyah YANITA YANITA Zakiah Nasution