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Journal : Jurnal Informatika Ekonomi Bisnis

Perilaku Impulsive Buying: Implementasi Pendekatan Technology Acceptance Model Pada Keputusan Pembelian E-commerce Maulan, Puteri Anindya; Permana, Ivan; Wicaksono, Jentoro; Zusrony, Edwin; Santoso, Agustinus Budi
Jurnal Informatika Ekonomi Bisnis Vol. 6, No. 2 (June 2024)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v6i2.886

Abstract

The behavior of purchasing products via e-commerce is quite often carried out by Gen Z who are attracted by discount promos and are tempted by cheap prices. This research aims to determine the influence of impulsive buying and technology acceptance model (TAM) through the trust variable on product purchasing decisions in e-commerce by Gen Z. This research is a quantitative research with associative methods using primary data with a sample of 100 respondents from all final year students in the city of Semarang. The sampling technique uses a non-probability sampling technique with a purposive sampling method. The data collection technique uses a questionnaire with a Likert scale. The data analysis technique uses SEM-PLS and is processed using SmartPLS 4.0 software. The results of data analysis show that five hypotheses were tested, four hypotheses were accepted and one hypothesis was rejected. The impulsive buying and technology acceptance model variables have a significant effect on the trust variable, while the trust variable also has a significant effect on purchasing decisions. Then the technology acceptance model variable has no influence at all on the trust variable, so the fourth hypothesis is rejected.
The Impact of Hedonic Shopping Motivation, Live Streaming, and Flash Sales on Impulse Buying Behavior: A Study of Shopee E-Commerce Users in Semarang Imamah, Istihabil; Zusrony, Edwin; Anzie, Luthfy Purnanta
Jurnal Informatika Ekonomi Bisnis Vol. 7, No. 3 (September 2025)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v7i3.1272

Abstract

Hedonic shopping motivation, live streaming e-commerce, and flash sales together can lead to impulsive purchasing. This research focuses on the impacts of hedonic shopping and live stream flash sales on impulse buying on the Shopee e-commerce platform of the millennial population. This is primarily quantitative research, which exploits associative methodology based on primary data. The primary sample includes about 50 respondents, ranging from 18 to 35 years, and currently located in Semarang Regency, Indonesia. The 50 ‘target’ respondents were collected using purposive sampling techniques. The data were collected via online questionnaires based on a 5-Likert scale. Data were analysed using multiple linear regression and SmartPLS 4.1.1.2, from which the final thesis was confirmed. According to the outcomes of the study, the 4 hypotheses were accepted and confirmed. The data shows that the 3 chosen independent variables do, in fact, promote impulse buying on the Shopee platform. Then simultaneously, it was found that the hedonic shopping motivation, live streaming, and flash sale variables had an effect on impulse buying.
The Impact of Digital Marketing Adoption on Sustainable Growth Mediated by Firm Performance: An Empirical Study of SMEs Dianta, Indra Ava; Sinaga, Herty Ramayanti; Wicaksono, Jentoro; Zusrony, Edwin
Jurnal Informatika Ekonomi Bisnis Vol. 7, No. 4 (December 2025): Accepted
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v7i4.1287

Abstract

MSMEs embrace the strategy of sustainable growth through firm performance by adopting digital marketing after the Covid-19 pandemic. The purpose of this study is to explain the direct effect of the adoption of digital marketing on the sustainable growth mediated by firm performance of MSMEs. The population in this study was all MSMEs operating in Salatiga City. The sample and limiting samples were 100 respondents who used a purposive sampling method. The data was collected using a questionnaire with a Likert scale. The data was analyzed using covSEM-PLS and the data was processed using the SmartPLS application Version 4.1.1.2. The conclusion of the study is that the variables of adoption of digital marketing have a direct influence on sustainable growth in MSMEs. Firm performance is able to mediate the effect of the variables of adoption of digital marketing on sustainable growth in MSMEs.
Co-Authors Adi Suryo Ramadhan Adriana, Myra Agus Priyadi Agustinus Budi Santoso Agustinus Budi Santoso Agustinus Budi Santoso Agustinus Santoso Ahmad Ashifuddin Aqham Ahmad Zaenuri Ahmad Zainudin Ahmad Zainudin Ahmad Zainudin Akbar, Muhamat Maulana Andriana, Myra Anwar Rosidi Anzie , Luthfy Purnanta Anzie, Lutfy Purnanta Arianti Waruwu Asri Winanti Madyoningrum Asti , Pindo Asti, Pindo Aurida Mahelvi Ayu Agsya Azzahro Uswatun Nisa Budi Santoso Dendy Kurniawan Dewi Widyaningsih Dewi Widyaningsih Dhea Ayu Cahyaningsih Diah Kusumawati Dini Faradina Dwi Setiawan Edy Jogatama Purhita Eko Hari Wibowo, Eko Hari Eko Siswanto Endang Kustami Endang Kustami Gibson Manalu Gibson Manalu Greget Widhiati Hardi Utomo Hargyatni, Titin Haryo Kusumo Hendriyani, Ida Heni Susilowati Heru Prastyo Hindriyanto Dwi Purnomo Ibaneza, Nada Trashtya Ida Hendriyani Imaliya, Tri Imamah, Istihabil Indra Ava Dianta Ivan Permana Ivan Permana Jaelani Jaelani Jaelani Jaelani Jaelani, Jaelani Jarot Dian Susatyono Jentoro Wicaksono Juriyanto Kasih Purwantini Kuncoro, Wreda Agung Kustami, Endang Kusumajaya, Robby Andika Kusumaningtyas, Dhevi Dadi Kusumo, Haryo Luthfy Purnanta Anzie Luthfy Purnanta Anzie Magriyanti, Arie Atwa Manalu , Gibson Maulan, Puteri Anindya Maulana, Putri Anindya Maya Utami Dewi Maya Utami Dewi, Maya Utami Muflihah, Robingatul Myra Andriana Nur Cahyo, Taufik Galih Nur Rokhman NURCAHYANINGSIH, WIDYA Nurrochman Nurrochman Nurul Ulfa Pemilia Sulistyowati Permana , Ivan Permana, Ivan Pindo Asti Pindo Asti Purhita, Edy Jogatama Purwoko, Edo Indrawan Puteri Anindya Maulan Putri, Ramadhani Oktaviana Reni Veliyanti Roymon Panjaitan S Siswanto Savitri, Sherly Dwi Ditzi Sherly Dwi Ditzi Savitri Sinaga, Herty Ramayanti Sindhu Rakasiwi Siswanto, Edy Siti Kholifah Siti Kholifah SITI KHOLIFAH Sri Yulianto Joko Prasetyo Sulistyowati, Pemilia Sumaryanto Sumaryanto, Sumaryanto Suprapti Tantik Sumarlin . Titin Hargyatni Tri Imaliya Tri Imaliya Veliyanti , Reni Vera Sari Gunawan Wesly Tumbur ML Tobing Wicaksono, Jentoro Widya Ariyani Wreda Kuncoro Yedija Peter Aridia Yuli Fitrianto