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All Journal JOURNAL OF SCIENCE AND SOCIAL RESEARCH Community Development Journal: Jurnal Pengabdian Masyarakat AKTUAL International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) EKONOMIKA45 Journal of Management and Digital Business Jurnal Pengabdian Masyarakat Indonesia (JPMI) Safari : Jurnal Pengabdian Masyarakat Indonesia International Journal of Economics (IJEC) Jurnal Ekonomika Manajemen Dan Bisnis JURNAL EKONOMI BISNIS DAN MANAJEMEN Jurnal Ekonomi Bisnis dan Manajemen Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Penelitian Pendidikan Indonesia Digital Business Progress Jurnal Pelayanan Masyarakat Masyarakat Mandiri: Jurnal Pengabdian Dan Pembangunan Lokal Management and Business Progress Community Service Progress Jurnal Pengabdian Masyarakat Indonesia Jurnal Pengabdian Masyarakat SAPANGAMBEI MANOKTOK HITEI
Bobby Hartanto
Sekolah Tinggi Ilmu Ekonomi Bina Karya
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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CERDAS  MENGELOLA  KEUANGAN RUMAH TANGGA, STRATEGI INVESTASI AMAN BAGI MASYARAKAT KOTA TEBING TINGGI Mangasi Sinurat; Rumiris Siahaan; Rakhmawati Purba; Bobby Hartanto; Yaumi Arfah Noor Arneta; Maria Magdalena Lumban Tobing; Mhd Ridho Akbar Lubis; Andika Andika; Victor Victor; Michael Cittaro; Umar Hamdan Nasution; Roni Nasution; Ngatemin Ngatemin; Rahmat Darmawan
Jurnal Pengabdian Masyarakat Sapangambei Manoktok Hitei Vol. 5 No. 2 (2025): Jurnal Pengabdian Masyarakat SAPANGAMBEI MANOKTOK HITEI
Publisher : Universitas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36985/hfqvd885

Abstract

Pengelolaan keuangan rumah tangga sangatlah penting bagi pelaksanaan operasional sebuah keluarga. Mengelola keuangan memerlukan ketelitian dan kecerdikan. Hal ini harus disesuaikan dengan besarnya income keluarga yang akan digunakan sebagai pengeluaran sehari-hari dan menyisihkan sebagian pendapatan untuk tabungan dan investasi. Permasalahan yang timbul dimana kurangnya literasi keuangan, sehingga banyak ibu rumah tangga tidak memiliki pemahaman yang memadai tentang konsep dasar keuangan, seperti menyusun anggaran, membedakan kebutuhan dan keinginan, bahkan tidak tahu cara menyimpan dan menginvestasikan uang mereka. Pelaksanaan Kuliah Kerja Nyata (KKN) Desa Ceria yang melibatkan Mahasiswa, Dosen dan Mitra. Melakukan sosialisasi ke masyarakat, pemberian literasi keuangan di Kelurahan Bagelen, Pelita dan Pinang Mancung. Tujuan kegiatan untuk memperkuat pemahaman tentang literasi keuangan berinvestasi dengan tema “Cerdas Ekonomi Rumah Tangga, Investasi Aman. Metode sosialisasi yang digunakan dengan pemberian materi (ceramah) dan Tanya jawab. Berdiskusi melalui materi dan tanya jawab seputaran permasalahan yang berkembang selama acara serta pemberian kuiz untuk pemahaman peserta. Hasil kegiatan menunjukkan bahwa peserta memperoleh pengetahuan baru mengenai pengelolaan keuangan keluarga serta menyadari pentingnya literasi keuangan dalam meningkatkan kesejahteraan keluarga
OPTIMALISASI MEDIA SOSIAL INSTAGRAM KELOMPOK PENGRAJIN BATIK DI DESA PERKEBUNAN TANJUNG KASAU KABUPATEN BATU BARA Rani Puspita Sari; Richad Gultom; Nabilla Natasha; Khofifah Khofifah; Septian Arisandi; Hidayat Hidayat; Mangasi Sinurat; Cia Cai Cen; Eka Mayastika Sinaga; Nursaimatussadiya Nursaimatussadiya; Bobby Hartanto
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 5 No. 6 (2024): Vol. 5 No. 6 Tahun 2024
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v5i6.40417

Abstract

Kerajinan batik merupakan aset budaya dan aset pariwasta yang dapat dikembangkan di Desa Perkebunan Tanjung Kasau Kabupaten Batu Bara yang cukup edukatif dan aplikatif yang ditunjukan dengan seni batik yang dapat membantu kunjungan pariwisata. Peluang Usaha UMKM Batik di Desa Perkebunan Tanjung Kasau memiliki banyak potensi untuk memperoleh tingkat keuntungan yang cukup tinggi. Namun, disayangkan potensi yang ada belum dapat maksimal dilakukan, hal itu disebabkan kurangnya sumber daya manusia yang menjadi regenerasi sebagai pengrajin batik dan juga kurangnya minat masyarakat sekitar untuk memakai produk batik tulis dan cap yang memiliki karya seni tinggi, masyarakat lebih memilih memakai batik yang dijual lebih murah dan sudah siap pakai. Kelompok UMKM batik ini memanfaatkan media sosial Instagram sebagai media untuk berpromosi. Permasalahan dari pembatik pada kelompok UMKM ini belum mengoptimalisasikan pemanfaatan media sosial Instagram sehingga engagement rate yang didapatkan masih terbilang rendah. Oleh karena itu pelaksanaan pengabdian ini bertujuan untuk dapat mengoptimalkan penggunaan media sosial khusunya Instagram agar mampu meningkatkan upaya promosi sehingga berdampak pada peningkatan penjualan batik.
PENGUATAN MANAJEMEN UMKM DI DESA PAYA LOMBANG KEC. TEBING TINGGI KAB. SERDANG BEDAGAI Dian Purnama Sari; Dara Mustika Saragih; Sri Suci Novianti; Dea Novita Sari; Anita Zahra; Bagus Prayogi; Mangasi Sinurat; Lukieto Cahyadi; Bobby Hartanto; Aisyah Siregar
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 5 No. 6 (2024): Vol. 5 No. 6 Tahun 2024
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v5i6.40418

Abstract

Penguatan manajemen UMKM memerlukan penerapan berbagai strategi yang dirancang untuk meningkatkan efisiensi operasional, daya saing, dan keberlanjutan. Salah satu strategi yang krusial adalah pengembangan sumber daya manusia. Melalui pelatihan dan pendidikan yang berkelanjutan, pemilik UMKM dapat memperoleh keterampilan dan pengetahuan yang diperlukan untuk mengelola UMKM dengan lebih efektif. Pelatihan meliputi manajemen keuangan, pemasaran, manajemen rantai pasokan, serta penggunaan teknologi digital. Peningkatan kapasitas manajerial ini akan membantu UMKM dalam membuat keputusan yang lebih baik dan strategis.
Pengaruh Social Media Engagement dan Digital Storytelling Terhadap Emosi Pelanggan Tomoro Coffee Sonia Sinaga; Vika Lestari; Bobby Hartanto; Willy Cahyadi
Jurnal Ekonomi Manajemen dan Bisnis (JEMB) Vol. 5 No. 1 (2026): Januari - Juni
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jemb.v5i1.4822

Abstract

The coffee shop industry in Indonesia is experiencing rapid growth, urging business players to adopt innovative digital marketing strategies to maintain competitiveness amid increasingly intense market rivalry. This study aims to analyze the influence of social media engagement and digital storytelling on customer emotions at Tomoro Coffee Tebing Tinggi branch, both partially and simultaneously. This study employed a quantitative method with purposive sampling technique involving 110 respondents who are customers of Tomoro Coffee Tebing Tinggi branch aged 18–35 years, and data were analyzed using SmartPLS through outer model and inner model assessments. The results show that digital storytelling has a positive and significant effect on customer emotions with a path coefficient of 0.686 and T Statistics value of 6.428, while social media engagement has a positive but insignificant effect on customer emotions with a T Statistics value of 1.950 and P Value of 0.052. Simultaneously, both variables are able to explain 73.5% of the variation in customer emotions as indicated by an R² value of 0.735. This study provides practical implications for coffee shop business players to prioritize authentic and emotional digital storytelling strategies in building connections with customers, particularly in medium-sized cities in Indonesia. 
Pengaruh Pemasaran Digital Dan Online Customer Review Tehadap Keputusan Pembelian Pada Produk UMKM Lumpia Beef Zoeya Di Instagram Anggi Syapira Purba; Dinda Nur Shaibah; Bobby Hartanto; Willy Cahyadi
Jurnal Ekonomi Manajemen dan Bisnis (JEMB) Vol. 5 No. 1 (2026): Januari - Juni
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jemb.v5i1.4825

Abstract

The use of Instagram as a marketing medium for MSMEs continues to grow, but its effectiveness in driving consumer purchasing decisions has not been widely studied in the context of local culinary MSMEs. This study aims to examine the influence of digital marketing and online customer reviews on purchasing decisions for the MSME product Lumpia Beef Zoeya, marketed through Instagram. This research used a quantitative method with a causal associative approach, aiming to determine the relationship between the independent and dependent variables. The study population included all consumers of Lumpia Beef Zoeya who made purchases between January and March 2026, either directly at the outlet in Tanah Lapang Sri Mersing or online through Instagram and GoFood. This study involved 104 respondents selected using a purposive sampling technique, which selects samples based on specific criteria that align with the research objectives. Primary data was collected through a questionnaire with a 5-point Likert scale. The data was then processed and analyzed using SmartPLS 3.0 software, using the Partial Least Squares Structural Equation Modeling (PLS-SEM) approach. The results of the study indicate that digital marketing has a positive and significant effect on purchasing decisions, with a path coefficient of 0.345 and a t-statistic of 2.115. Online customer reviews also have a positive and significant effect on purchasing decisions, with a path coefficient of 0.561 and a t-statistic of 3.602, and are the most dominant variables. Together, these two variables explain 76.6% of the variation in consumer purchasing decisions. These findings imply that MSMEs need to optimize their digital content strategies to attract and encourage consumers to actively provide positive reviews to improve purchasing decisions.
Pengaruh Konten Kreatif, Engagement Rate, Trust in Influencer Terhadap Brand Engagement Lagilah.id Suci Amalia Ramadhani; Nurilahi .; Bobby Hartanto; Willy Cahyadi
Jurnal Ekonomi Manajemen dan Bisnis (JEMB) Vol. 5 No. 1 (2026): Januari - Juni
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jemb.v5i1.4780

Abstract

The development of digital marketing has encouraged MSMEs in Indonesia to adopt influencer marketing strategies to enhance brand engagement amid increasingly intense competition in the digital market. This study aims to analyze and empirically examine the effect of creative content, engagement rate, and trust in influencer on brand engagement at SME Lagilah.id in Medan City. This study is a causal quantitative research with a survey approach. The population of this study is Instagram followers of MSMEs Lagilah.id from Generation Z and Millennials. A sample of 112 respondents was selected using purposive sampling technique. Primary data were collected through an online questionnaire and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) through SmartPLS. Creative content has a positive and significant effect on brand engagement (path coefficient = 0.233; T-statistics = 2.085). Engagement rate has a positive and significant effect (path coefficient = 0.277; T-statistics = 3.074). Trust in influencer has the greatest effect (path coefficient = 0.448; T-statistics = 4.434). The three variables simultaneously explain 72.4% of the variance in brand engagement. Influencer marketing strategies that integrate creative content, engagement rate, and consumer trust are proven to be an effective approach for local SMEs in enhancing brand engagement in the digital era. These findings recommend that MSMEs prioritize collaboration with authentic influencers who are capable of driving real audience interaction.
Pengaruh Literasi Keuangan, Kemudahan, Keamanan, Dan Gaya Hidup Terhadap Penggunaan Sistem Digital Qris Pada Mahasiswa STIE Bina Karya Yulia Amanda; Kelvin Adfentri Samosir; Bobby Hartanto; Willy Cahyadi
Jurnal Ekonomi Manajemen dan Bisnis (JEMB) Vol. 5 No. 1 (2026): Januari - Juni
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jemb.v5i1.4853

Abstract

The development of financial technology has transformed payment systems from cash-based transactions to digital payments. One of the innovations introduced in Indonesia is the Quick Response Code Indonesian Standard (QRIS), which offers convenience, speed, and security in conducting transactions. Although the use of QRIS continues to increase, its adoption among university students is still influenced by several factors, including financial literacy, ease of use, security, and lifestyle. This study aims to analyze the influence of financial literacy, ease of use, security, and lifestyle on the use of the QRIS digital payment system among students of STIE Bina Karya Tebing Tinggi. This study employed a quantitative method with an explanatory research approach. The population consisted of 212 active students, while 68 respondents were selected using the Slovin formula. Primary data were collected through questionnaires using a Likert scale. Data were analyzed using SmartPLS 3.0 through validity testing, reliability testing, outer model evaluation, inner model evaluation, and hypothesis testing. The results indicate that financial literacy and ease of use do not have a significant effect on QRIS usage. In contrast, security and lifestyle have a significant effect on QRIS usage among students. Furthermore, financial literacy, ease of use, security, and lifestyle collectively provide a strong contribution in explaining QRIS usage behavior. This study concludes that security and lifestyle are the main factors influencing QRIS usage among students of STIE Bina Karya Tebing Tinggi. The findings provide implications for the development of safer digital payment systems and the improvement of financial literacy to encourage QRIS adoption among university students.
Pengaruh User-Generated Content (UGC) Tiktok terhadap Minat Beli Konsumen : pada UMKM Legendaris Es Krim Pokat Au di Tebing Tinggi Alimul Hakim; Annisa Nurul Hidayah; Bobby Hartanto; Willy Cahyadi
JURNAL EKONOMI BISNIS DAN MANAJEMEN Vol. 4 No. 3 (2026): Juli : JURNAL EKONOMI BISNIS DAN MANAJEMEN
Publisher : CV. ALIM'SPUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jise.v4i3.2194

Abstract

TikTok's rise as a dominant short-form video platform has created new channels through which User-Generated Content (UGC) influences consumer behavior. This study investigates the effect of TikTok UGC on purchase intention toward Es Krim Pokat Au, a heritage culinary micro-enterprise in Tebing Tinggi, North Sumatra—a context underrepresented in existing UGC literature dominated by fashion and cosmetic studies in metropolitan markets. A causal-quantitative design was adopted, with data collected from 96 purposively selected TikTok users who had been exposed to UGC content about this product. Instruments were validated using Pearson Product Moment (r table = 0.355; all items valid) and shown to be reliable (Cronbach's Alpha: X = 0.818, Y = 0.791). Residuals were normally distributed (Monte Carlo Sig. = 0.427 > 0.05). Simple linear regression via IBM SPSS 25 revealed a significant positive effect of UGC on purchase intention (β = 0.693; t = 9.380; p = 0.000 < 0.05; R² = 0.483). These findings confirm that authentic, visually appealing, and culturally relevant UGC serves as a cost-effective promotional mechanism for traditional culinary micro-enterprises targeting digital-native consumers.
Akselerasi UMKM Lokal: Strategi Digitalisasi Pemasaran dan Penguatan Branding di Kelurahan Pinang Mancung Bobby Hartanto; Rapat Piter Sony Hutauruk; Benhart Nainggolan; Christin Natalia Sianipar; Tina Herianty Masitah; Asnahwati Asnahwati; Benny Ardianto Sinaga; Sofia Purnama Simanjuntak; Ella Astri Dayanti
Community Service Progress Vol. 5 No. 1 (2026): Community Services Progress Edisi Juni 2026
Publisher : STIE Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/csp.v5i1.335

Abstract

Pinang Mancung Village, Tebing Tinggi City, has significant agricultural potential, which supports the growth of various local Micro, Small, and Medium Enterprises (MSMEs) such as Roti Kacang Doa Ibu, Kerupuk Tempe AAY, and Keripik Singkong Aira. Despite having quality products, MSMEs face classic challenges in the form of a lack of understanding of modern marketing, financial management, and weak product branding. Many business actors do not even have a basic visual identity such as a banner or logo. This Community Service Program (KKN) aims to empower and develop the quality of MSMEs through two main strategies: strengthening physical branding and initiating digital marketing. The implementation method used is participatory mentoring, which includes MSME mapping surveys, socialization, and direct execution. The results of this community service activity are: (1) Provision of branding assets in the form of new banners for MSMEs Roti Kacang Doa Ibu and Kerupuk Tempe AAY, as well as the creation of a logo for MSME Dara Frozen Food; (2) Initiating digital marketing through the Facebook platform; (3) Creation of supporting facilities at the sub-district office, including a reflexology path, a Toga garden, and a "Cultivate the 7K" sign. This program has successfully increased the visibility and professional image of MSMEs and provided business owners with an initial understanding of the importance of online marketing.
Pengaruh User-Generated Content (UGC) Tiktok terhadap Minat Beli Konsumen : pada UMKM Legendaris Es Krim Pokat Au di Tebing Tinggi Alimul Hakim; Annisa Nurul Hidayah; Bobby Hartanto; Willy Cahyadi
JURNAL EKONOMI BISNIS DAN MANAJEMEN Vol. 4 No. 3 (2026): Juli : JURNAL EKONOMI BISNIS DAN MANAJEMEN
Publisher : CV. ALIM'SPUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jise.v4i3.2194

Abstract

TikTok's rise as a dominant short-form video platform has created new channels through which User-Generated Content (UGC) influences consumer behavior. This study investigates the effect of TikTok UGC on purchase intention toward Es Krim Pokat Au, a heritage culinary micro-enterprise in Tebing Tinggi, North Sumatra—a context underrepresented in existing UGC literature dominated by fashion and cosmetic studies in metropolitan markets. A causal-quantitative design was adopted, with data collected from 96 purposively selected TikTok users who had been exposed to UGC content about this product. Instruments were validated using Pearson Product Moment (r table = 0.355; all items valid) and shown to be reliable (Cronbach's Alpha: X = 0.818, Y = 0.791). Residuals were normally distributed (Monte Carlo Sig. = 0.427 > 0.05). Simple linear regression via IBM SPSS 25 revealed a significant positive effect of UGC on purchase intention (β = 0.693; t = 9.380; p = 0.000 < 0.05; R² = 0.483). These findings confirm that authentic, visually appealing, and culturally relevant UGC serves as a cost-effective promotional mechanism for traditional culinary micro-enterprises targeting digital-native consumers.
Co-Authors Adrian K. Tarigan Aisyah Siregar Alimul Hakim Andika Andika Andika Andika Andika Anggi Syapira Purba Anita Zahra Annisa Nurul Hidayah Arneta, Yaumi Arfah Noor Asnahwati Asnahwati Ayu Zurlaini Damanik Ayu Zurlaini Damanik Bagus Prayogi Bayu Arif Prabudi Benhart Nainggolan Benny Ardianto Sinaga Buaya, Nurhafizah Cahyadi, Lukieto Cahyadi, Willy Cai Cen, Cia Christin Natalia Sianipar Cici Puspaningrum Cici Puspaningrum Cittaro, Michael Damanik, Sri Winda Hardiyanti Daniel Collyn Daniel Collyn Dara Mustika Saragih Dea Novita Sari Dede Crystien Panjaitan Dedy Dwi Arseto Dedy Dwi Arseto Devi Pratiwi Dian Purnama Sari Didik Rahmat Prayuda Dinda Nur Shaibah Donald Frensius Pasaribu Effendi, Hafizah Effendy, Yudi Ella Astri Dayanti Fauziah Nur Fikri Khairullah Fitrianingsih, Fitrianingsih Fransisca Herta Manik Gilda Larassati Gunawan, Didik Harahap, Hastuti Handayani Hidayat Hidayat Ibnu Hadi Imelda Mardayanti Indri Ayu Pratiwi Juninda Rahmaida Saragih Kelvin Adfentri Samosir Khofifah Khofifah Kumala Vera Dewi Kumala Vera Dewi Kumala Vera Dewi Lubis, Mhd Ridho Akbar Lumban Tobing, Maria Magdalena Mangasi Sinurat Mangasi Sinurat Maria Magdalena Lumban Tobing Mhd Ridho Akbar Lubis Michael Cittaro Murbanto Sinaga Murbanto Sinaga Nabilla Natasha Napitupulu, Kevin Ronaldo Martua Nasution, Roni Nasution, Umar Hamdan Ngatemin Ngatemin Ngatemin, Ngatemin Novi Sri Wiarti Nurilahi . Nursaimatussadiya Nursaimatussadiya Nurwijayanti Pratiwi, Nuning Purba, Rakhmawati Putri Nadila Rahmat Darmawan Rahmat Darmawan, Rahmat Rakhmawati Purba Rani Puspita Sari Rapat Piter Sony Hutauruk Rapat Piter Sony Hutauruk Richad Gultom Rika Surianto Zalukhu Roni Nasution Rumiris Siahaan Rusmewahni Rusmewahni Rusmewahni Rusmewahni, Rusmewahni Sarwoto Septian Arisandi Siahaan, Rumiris Sinaga, Eka Mayastika Sinaga, Marisa Zahra Sinurat, Mangasi Sofia Purnama Simanjuntak Sonia Sinaga Sri Suci Novianti Sri Winda Hardiyanti Damanik Suci Amalia Ramadhani Suci Etri Jayanti Suci Etri Jayanti Suci Etri Jayanti S Suci Etri Jayanti. S Sudaryanto Sudaryanto Suwadi Suwadi Suwadi Suwadi Syafrizal, Rodi Syarifuddin Syarifuddin Tarisyah Ramadhani Tina Herianty Masitah Tobing, Yuni Artha Teresia Lumban Triandani, Mulya Umar Hamdan Nasution Victor Victor Vika Lestari Willy Cahyadi Willy Cahyadi Willy Cahyadi Yaumi Arfah Noor Arneta Yenni Arfah Yenni Mariani Sinurat Yenni Mariani Sinurat Yomeini Margareth Sagala Yomeini Margareth Sagala Yulia Amanda