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All Journal Community Development Journal: Jurnal Pengabdian Masyarakat AKTUAL International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) EKONOMIKA45 Journal of Management and Digital Business Jurnal Pengabdian Masyarakat Indonesia (JPMI) Safari : Jurnal Pengabdian Masyarakat Indonesia International Journal of Economics (IJEC) Jurnal Ekonomika Manajemen Dan Bisnis Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Penelitian Pendidikan Indonesia Digital Business Progress Jurnal Pelayanan Masyarakat Masyarakat Mandiri: Jurnal Pengabdian Dan Pembangunan Lokal Management and Business Progress Jurnal Pengabdian Masyarakat Indonesia Jurnal Pengabdian Masyarakat SAPANGAMBEI MANOKTOK HITEI
Bobby Hartanto
Sekolah Tinggi Ilmu Ekonomi Bina Karya
Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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CERDAS  MENGELOLA  KEUANGAN RUMAH TANGGA, STRATEGI INVESTASI AMAN BAGI MASYARAKAT KOTA TEBING TINGGI Mangasi Sinurat; Rumiris Siahaan; Rakhmawati Purba; Bobby Hartanto; Yaumi Arfah Noor Arneta; Maria Magdalena Lumban Tobing; Mhd Ridho Akbar Lubis; Andika Andika; Victor Victor; Michael Cittaro; Umar Hamdan Nasution; Roni Nasution; Ngatemin Ngatemin; Rahmat Darmawan
Jurnal Pengabdian Masyarakat Sapangambei Manoktok Hitei Vol. 5 No. 2 (2025): Jurnal Pengabdian Masyarakat SAPANGAMBEI MANOKTOK HITEI
Publisher : Universitas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36985/hfqvd885

Abstract

Household financial management is crucial for a family's operational well-being. Managing finances requires precision and ingenuity. This must be adjusted to the family's income, which will be used for daily expenses and a portion set aside for savings and investment. The problem arises from a lack of financial literacy, resulting in many housewives lacking an adequate understanding of basic financial concepts, such as budgeting, distinguishing between needs and wants, and even not knowing how to save and invest their money. The implementation of the Ceria Village Community Service Program (KKN) involving students, lecturers, and partners. Conducting outreach to the community and providing financial literacy in the villages of Bagelen, Pelita, and Pinang Mancung. The objective of this activity was to strengthen understanding of financial literacy and investment, with the theme "Smart Household Economy, Safe Investment." The outreach method used included lectures and a Q&A session. Discussions, including the material and Q&A sessions, addressed issues emerging during the event, and quizzes were administered to improve participant understanding. The results showed that participants gained new knowledge about family financial management and recognized the importance of financial literacy in improving family well-being.
OPTIMALISASI MEDIA SOSIAL INSTAGRAM KELOMPOK PENGRAJIN BATIK DI DESA PERKEBUNAN TANJUNG KASAU KABUPATEN BATU BARA Rani Puspita Sari; Richad Gultom; Nabilla Natasha; Khofifah Khofifah; Septian Arisandi; Hidayat Hidayat; Mangasi Sinurat; Cia Cai Cen; Eka Mayastika Sinaga; Nursaimatussadiya Nursaimatussadiya; Bobby Hartanto
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 5 No. 6 (2024): Vol. 5 No. 6 Tahun 2024
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v5i6.40417

Abstract

Kerajinan batik merupakan aset budaya dan aset pariwasta yang dapat dikembangkan di Desa Perkebunan Tanjung Kasau Kabupaten Batu Bara yang cukup edukatif dan aplikatif yang ditunjukan dengan seni batik yang dapat membantu kunjungan pariwisata. Peluang Usaha UMKM Batik di Desa Perkebunan Tanjung Kasau memiliki banyak potensi untuk memperoleh tingkat keuntungan yang cukup tinggi. Namun, disayangkan potensi yang ada belum dapat maksimal dilakukan, hal itu disebabkan kurangnya sumber daya manusia yang menjadi regenerasi sebagai pengrajin batik dan juga kurangnya minat masyarakat sekitar untuk memakai produk batik tulis dan cap yang memiliki karya seni tinggi, masyarakat lebih memilih memakai batik yang dijual lebih murah dan sudah siap pakai. Kelompok UMKM batik ini memanfaatkan media sosial Instagram sebagai media untuk berpromosi. Permasalahan dari pembatik pada kelompok UMKM ini belum mengoptimalisasikan pemanfaatan media sosial Instagram sehingga engagement rate yang didapatkan masih terbilang rendah. Oleh karena itu pelaksanaan pengabdian ini bertujuan untuk dapat mengoptimalkan penggunaan media sosial khusunya Instagram agar mampu meningkatkan upaya promosi sehingga berdampak pada peningkatan penjualan batik.
PENGUATAN MANAJEMEN UMKM DI DESA PAYA LOMBANG KEC. TEBING TINGGI KAB. SERDANG BEDAGAI Dian Purnama Sari; Dara Mustika Saragih; Sri Suci Novianti; Dea Novita Sari; Anita Zahra; Bagus Prayogi; Mangasi Sinurat; Lukieto Cahyadi; Bobby Hartanto; Aisyah Siregar
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 5 No. 6 (2024): Vol. 5 No. 6 Tahun 2024
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v5i6.40418

Abstract

Penguatan manajemen UMKM memerlukan penerapan berbagai strategi yang dirancang untuk meningkatkan efisiensi operasional, daya saing, dan keberlanjutan. Salah satu strategi yang krusial adalah pengembangan sumber daya manusia. Melalui pelatihan dan pendidikan yang berkelanjutan, pemilik UMKM dapat memperoleh keterampilan dan pengetahuan yang diperlukan untuk mengelola UMKM dengan lebih efektif. Pelatihan meliputi manajemen keuangan, pemasaran, manajemen rantai pasokan, serta penggunaan teknologi digital. Peningkatan kapasitas manajerial ini akan membantu UMKM dalam membuat keputusan yang lebih baik dan strategis.
Pengaruh Social Media Engagement dan Digital Storytelling Terhadap Emosi Pelanggan Tomoro Coffee Sonia Sinaga; Vika Lestari; Bobby Hartanto; Willy Cahyadi
Jurnal Ekonomi Manajemen dan Bisnis (JEMB) Vol. 5 No. 1 (2026): Januari - Juni
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jemb.v5i1.4822

Abstract

The coffee shop industry in Indonesia is experiencing rapid growth, urging business players to adopt innovative digital marketing strategies to maintain competitiveness amid increasingly intense market rivalry. This study aims to analyze the influence of social media engagement and digital storytelling on customer emotions at Tomoro Coffee Tebing Tinggi branch, both partially and simultaneously. This study employed a quantitative method with purposive sampling technique involving 110 respondents who are customers of Tomoro Coffee Tebing Tinggi branch aged 18–35 years, and data were analyzed using SmartPLS through outer model and inner model assessments. The results show that digital storytelling has a positive and significant effect on customer emotions with a path coefficient of 0.686 and T Statistics value of 6.428, while social media engagement has a positive but insignificant effect on customer emotions with a T Statistics value of 1.950 and P Value of 0.052. Simultaneously, both variables are able to explain 73.5% of the variation in customer emotions as indicated by an R² value of 0.735. This study provides practical implications for coffee shop business players to prioritize authentic and emotional digital storytelling strategies in building connections with customers, particularly in medium-sized cities in Indonesia. 
Pengaruh Pemasaran Digital Dan Online Customer Review Tehadap Keputusan Pembelian Pada Produk UMKM Lumpia Beef Zoeya Di Instagram Anggi Syapira Purba; Dinda Nur Shaibah; Bobby Hartanto; Willy Cahyadi
Jurnal Ekonomi Manajemen dan Bisnis (JEMB) Vol. 5 No. 1 (2026): Januari - Juni
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jemb.v5i1.4825

Abstract

The use of Instagram as a marketing medium for MSMEs continues to grow, but its effectiveness in driving consumer purchasing decisions has not been widely studied in the context of local culinary MSMEs. This study aims to examine the influence of digital marketing and online customer reviews on purchasing decisions for the MSME product Lumpia Beef Zoeya, marketed through Instagram. This research used a quantitative method with a causal associative approach, aiming to determine the relationship between the independent and dependent variables. The study population included all consumers of Lumpia Beef Zoeya who made purchases between January and March 2026, either directly at the outlet in Tanah Lapang Sri Mersing or online through Instagram and GoFood. This study involved 104 respondents selected using a purposive sampling technique, which selects samples based on specific criteria that align with the research objectives. Primary data was collected through a questionnaire with a 5-point Likert scale. The data was then processed and analyzed using SmartPLS 3.0 software, using the Partial Least Squares Structural Equation Modeling (PLS-SEM) approach. The results of the study indicate that digital marketing has a positive and significant effect on purchasing decisions, with a path coefficient of 0.345 and a t-statistic of 2.115. Online customer reviews also have a positive and significant effect on purchasing decisions, with a path coefficient of 0.561 and a t-statistic of 3.602, and are the most dominant variables. Together, these two variables explain 76.6% of the variation in consumer purchasing decisions. These findings imply that MSMEs need to optimize their digital content strategies to attract and encourage consumers to actively provide positive reviews to improve purchasing decisions.
Co-Authors Adrian K. Tarigan Aisyah Siregar Andika Andika Andika Andika Andika Anggi Syapira Purba Anita Zahra Arneta, Yaumi Arfah Noor Ayu Zurlaini Damanik Ayu Zurlaini Damanik Bagus Prayogi Bayu Arif Prabudi Buaya, Nurhafizah Cahyadi, Lukieto Cahyadi, Willy Cai Cen, Cia Cici Puspaningrum Cici Puspaningrum Cittaro, Michael Damanik, Sri Winda Hardiyanti Daniel Collyn Daniel Collyn Dara Mustika Saragih Dea Novita Sari Dedy Dwi Arseto Devi Pratiwi Dian Purnama Sari Dinda Nur Shaibah Donald Frensius Pasaribu Effendi, Hafizah Effendy, Yudi Eka Mayastika Sinaga Fitrianingsih, Fitrianingsih Gilda Larassati Gunawan, Didik Harahap, Hastuti Handayani Hidayat Hidayat Ibnu Hadi Imelda Mardayanti Juninda Rahmaida Saragih Khofifah Khofifah Kumala Vera Dewi Kumala Vera Dewi Kumala Vera Dewi Lubis, Mhd Ridho Akbar Lumban Tobing, Maria Magdalena Mangasi Sinurat Mangasi Sinurat Maria Magdalena Lumban Tobing Mhd Ridho Akbar Lubis Michael Cittaro Murbanto Sinaga Murbanto Sinaga Nabilla Natasha Napitupulu, Kevin Ronaldo Martua Nasution, Roni Nasution, Umar Hamdan Ngatemin Ngatemin Ngatemin, Ngatemin Novi Sri Wiarti Nursaimatussadiya Nursaimatussadiya Nurwijayanti Pratiwi, Nuning Purba, Rakhmawati Putri Nadila Rahmat Darmawan Rahmat Darmawan, Rahmat Rakhmawati Purba Rani Puspita Sari Rapat Piter Sony Hutauruk Rapat Piter Sony Hutauruk Richad Gultom Rika Surianto Zalukhu Rika Surianto Zalukhu Roni Nasution Rumiris Siahaan Rusmewahni Rusmewahni, Rusmewahni Sarwoto Septian Arisandi Siahaan, Rumiris Sinaga, Marisa Zahra Sinurat, Mangasi Sonia Sinaga Sri Suci Novianti Sri Winda Hardiyanti Damanik Suci Etri Jayanti Suci Etri Jayanti Suci Etri Jayanti S Suci Etri Jayanti. S Suwadi Suwadi Suwadi Suwadi Syafrizal, Rodi Tarisyah Ramadhani Tobing, Yuni Artha Teresia Lumban Triandani, Mulya Umar Hamdan Nasution Victor Victor Vika Lestari Willy Cahyadi Yaumi Arfah Noor Arneta Yenni Arfah Yenni Mariani Sinurat Yenni Mariani Sinurat Yomeini Margareth Sagala Yomeini Margareth Sagala