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All Journal Jurnal Pendidikan Sosiologi dan Humaniora JURNAL PIJAR AlphaMath: Journal of Mathematics Education Jurnal Neo Societal Pendas : Jurnah Ilmiah Pendidikan Dasar Berumpun: international journal of social, politics and humanities Jurnal Muara Ilmu Ekonomi dan Bisnis JURNAL PENDIDIKAN MIPA Abdi Wiralodra : Jurnal Pengabdian Kepada Masyarakat Jurnal Sosial Humaniora Sigli Jurnal Ilmiah Profesi Pendidikan Mandalika Mathematics and Educations Journal Journal of Classroom Action Research Majalah Ilmiah Matematika dan Statistika (MIMS) Jurnal Pendidikan, Sains, Geologi, dan Geofisika (GeoScienceEd Journal) Griya Journal of Mathematics Education and Application Journal of Global Sustainable Agriculture At-Tasyri Jurnal Hukum Islam dan Ekonomi Syariah Kognitif: Jurnal Riset HOTS Pendidikan Matematika Jurnal Riset Pendidikan Matematika Jakarta Kreasi: Jurnal Inovasi dan Pengabdian Kepada Masyaraka Journal MISSY (Management and Business Strategy) Al-Irsyad Journal of Mathematics Education Jurnal Akuntansi dan Teknologi Keuangan Jurnal Pendidikan Matematika Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan Darma Diksani: Jurnal Pengabdian Ilmu Pendidikan, Sosial, dan Humaniora Society HiJaSE (Hamzanwadi Journal of Science Education) Madrasah : Jurnal Pendidikan Madrasah Sigma&Mu: Journal of Mathematics, Statistics and Data Science JIEP: Jurnal Ilmu Ekonomi dan Pembangunan
Laila Hayati, Laila
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Journal : Jurnal Muara Ilmu Ekonomi dan Bisnis

 1 
BUSINESS DEVELOPMENT STRATEGY USING BUSINESS MODEL CANVAS APPROACH Yulia, Yulia; Bahtera, Novyandra Ilham; Evahelda, Evahelda; Hayati, Laila; Bahtera, Novyandri Taufik
Jurnal Muara Ilmu Ekonomi dan Bisnis Vol 4, No 1 (2020): Jurnal Muara Ilmu Ekonomi dan Bisnis
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmieb.v4i1.7563

Abstract

Dalam pengembangan suatu usaha perlu dilakukan suatu model bisnis yang dikenal dengan Business Model Canvas. Dalam model bisnis ini perusahaan bercerita tentang kondisi internal maupun eksternal perusahaan. Adapun bisnis model canvas perusahaan menampilkan model blok/elemen bisnis yang terdiri dari sembilan elemen. Pendekatan ini digunakan untuk menerapkan implementasi Business Model Canvas di UKM“Raja Abon Makmur Lestari” Kota Pangkalpinang. Penelitian ini bertujuan untuk mengevaluasi model bisnis produk abon menggunakan analisis Business Model Canvas. Data didapatkan dalam penelitian ini hasil wawancara dengan kuesioner terhadap pemilik, dua orang karyawan serta konsumen abon sebanyak 30 orang di kota Pangkalpinang serta hasil studi literatur pendukung. Hasil yang didapatkan dari penelitian ini adalah setiap elemen yang diidentifikasi telah dipertajam dengan menggunakan analisis SWOT. Dari analisis tersebut diketahui bahwa diperlukan perbaikan pada hampir semua elemen model bisnis dalam usaha raja abon makmur lestari. Perbaikan model bisnis raja abon makmur lestari terfokus kepada perbaikan kegiatan pemasaran. Terutama melalui media online guna meningkatkan pendapatan.  Business model canvas is known as an approach in business development and used as a business model. It describes about a condition of internal and external of organization.  It also shows the business element which consists of nine elements. The approach is applied on the business model canvas in a small medium enterprise which is called as “Raja Abon Makmur Lestari” in Pangkalpinang City. The study aims to evaluate the business model of the product using business model canvas analysis. The data was collected through the interview using questionnaire towards the owner, two staffs and 30 customers in Pangkalpinang City and other related articles or documents. The study revealed that every identified element has been emphasized using SWOT analysis. It stated that it required the improvement on every single element of business model in Raja Abon Makmur Lestari. The improvement of business model of Raja Abon Makmur Lestari prioritized on the improvement of marketing activity especially throuh the online media in order to increase the income.
Co-Authors Agung Prasongko, Wahyu Aimie Sulaiman Alawiyah, Titi Nur Amrullah Amrullah Amrullah Amrullah Amrullah Apriliani, Febi Arjudin Arjudin Asfiyantin, Saral Tri Ayu Made Ratna Dewi, Ida Azhari, Baiq Elina Baidowi Baidowi Bustami Rahman Dedoe, Amir Dewanda, Kartika Jara Dewi Sukmawati Dewi, Ida Ayu Made Ratna Dina, Yana Roza Dwi Novitasari Evahelda, Evahelda Gunawan, Rendi Hadiawati, Titin Harry Soeprianto Herdiyanti, Herdiyanti Hidayanti, Gusma Isnawati Isnawati Junaidi Junaidi KETUT SARJANA, KETUT Kurniawan, Eka Lutfianti, Lulu Lu’luilmaknun, Ulfa Mamika Ujianita Romdhini, Mamika Melda Yanti Muhammad Helmi Muhammad Husni Muhammad Rifai Muhammad Turmuzi Muthia, Anisyah Isni Nada, Lisa Katun Nani Kurniati Nani Kurniati Nia Agustina Novyandra Ilham Bahtera Nurfahrani, Nurfahrani Nurul Hikmah Nurul Husna Nyoman Sridana Oktaviani, Wulan Onis, Oniansy Pratama Saputra, Putra Primajati, Gilang Rahayu Ningsih Ramadhani, Tiara Ramdhani, Yomi Ratna Dewi, Ida Ayu Made Rifa’I, Ahmad Rizqiani3, Hu’shila Awalia Rusdiana Rusdiana Rusdiyanti, Dina Saputra, Putra Pratama Setyawati, Dwi Utami Siregar, Syarituah Siska Wulandari, Siska Sri Subarinah, Sri Sripatmi Sripatmi Sripatmi, Sripatmi Sudi Prayitno Syahrul Azmi Syamsul Bahri Sya’ban, Muhammad Fuad Syubhan Annur, Syubhan Taufik Bahtera, Novyandri Tria Junendra, Winni Triutami, Tabita Wahyu Ulfa Lu’luilmaknun Ulyana, Dyah Nurul Umami, Novita Usman Hadi Uswatun Hasanah Utami, Hana Putri Wahyu Triutami, Tabita Wahyu, Wadri Wardha Tsabita, Dhyah Wulandari, Nourma Pramestie Yulia Yulia Yulis Tyaningsih, Ratna