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Journal : AGRIEKONOMIKA

Palm Sugar Agribusiness Development Strategy In Tasikmalaya Regency Candra Nuraini; Unang Atmaja
Agriekonomika Vol 8, No 1: April 2019
Publisher : Department of Agribusiness, Faculty of Agriculture, Universitas Trunojoyo Madura, Indonesi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/agriekonomika.v8i1.5029

Abstract

Sugar palm (Arenga Pinnata, MERR) is one of the most valuable commodities in the plantation sector; thus, they have enormous potential to be developed. The agribusiness development of sugar palm should start from the upstream to the downstream. Therefore, a study on the strategies to develop agribusiness of palm sugar is necessary to be conducted. This research is conducted to: 1) identify the internal and external factors, 2) formulate palm sugar agribusiness development strategies, and 3) determine the priority of palm sugar agribusiness development strategies.The method employed in this research is descriptive qualitative approach. The research area, Tasikmalaya regency, is chosen using the purposive sampling. The method used to collect the data is non probability sampling (Non-random). The analysis applied here are SWOT and AHP. The result shows that the priority orders of strategies are: (1) Cultivation development with certified parent stocks (0,3); (2) The institutional arrangements of agribusiness system by involving the relations with the stakeholder (0,27); (3) The assistance provisions to the facilities and infrastructures of the processing (0,14); (4) strengthening of product diversification and packaging innovation (0,13); (5) the Technology Development with the value 0,09; and (6) the improvement of marketing mechanism and market information with the value 0,07. The results of the study suggest that the strategic priority is the development of certified parent seed cultivation.
Co-Authors Abda Abda Abdul Mutolib Ade Komaludin Adenty Oktavianty Agus Triyanto, Samuel Agus Yuniawan Isyanto Agustian, Andri Aini Dewi Maryan Alifah, Salma Nur Amalia, Lidya Nur Aminuyati Anastasya, Salsa Anggraeni, Ade Irma Anisa, Ayi Apdan Pebriana Ati Rosliyati Atmaja, Unang Aziezah, Aiz Nur Bahar, Rizki Risanto Betty Rofatin Choerunnisa, Mita Chrismanto Sirait, Budi Cici Aulia Permata Bunda, Cici Aulia Permata Darajat, Muhamad Alif Ibnu Darusman, Dedi Darwanto, Dwidjono Hadi Dedi Darusman Delia, Dini Deuis Intan Safira Dewandaru, Wicky Dian Arfiena Dindin Muadin Dudung Dudung Dwi Apriyani, Dwi Dwidjono Hadi Darwanto Dwiyandhana, Raditya Naufal Ella Rahmawati Fadilah, Asep Muhamad Fajria, Novia Fajriandini, Nurul Bintang Farohah, Nisa Lailatul Fitria Dewi, Dinda Fitria, Anita Dwy Hafizh, Naufal Fadhil Hartoyo, Tedi Helbawanti, Octavia Helbawanti, Octaviana Heryadi, D Yadi Heryadi, D. Yadi Heryadi, Reisya Kamiliya Hikmah Widi, Riantin Imelda, Berli Prissy Jamhari, Jamhari Kartini, Neni Laelasari, Ade Rina Larasati , Resti Larasati, Resti Leny Yuliyani Luthfy, Septihadi Muhammad Masyhuri Masyhuri Masyhuri, Masyhuri Musthafa, Burhanuddin Muzaki, Ilzam Novia, Fajria Nugraha, Reza Pratama Nur Arifah Qurota A’yunin Nuraini, Sella Nurwansyah, Aldianti Pebriana, Apdan Pebrianti, Suci Apsari Pratama, Rizal Malik Putri, Cindy Monica Salsabila Rahman, Muhammad Aldi Riantin Hikmah Widi Ridan Rahmansyah Rina Nuryati Rina Nuryati, Rina Rizal Aji Santoso Rizki Risanto Bahar Rosliyati, Ati Rudhiana Salam Ruslan, Januar Arifin Safitri, Sulistiya Nur Saiful Rahman Setiabudi, Shayla Azmi Shopiana, Nasywa Solihah, Risa Amalia Sumarsih, Enok Sumiati, Tita Syafitri, Tiara Septiana Tenten Tedjaningsih Triyadi, Iqbal Ulfa, Amalia Nadifta Ulfah Muflihah Unang Atmaja Unang, Unang Visi Tinta Manik Widi, Riantin Hikmah Widyaningrum, Bakti Yaya Sunarya Yusuf Abdullah Zulfikar Noormansyah