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Transformasi Digital UMKM: Strategi Pemasaran di Era Globalisasi Muh. Syata, Wahyu
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 1 No. 4 (2025): OKTOBER-DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/g15p4t09

Abstract

This research examines the role of digital transformation thru social media marketing strategies in improving the performance and competitiveness of Micro, Small, and Medium Enterprises (MSMEs) in Indonesia in the era of globalization. The research method uses a qualitative approach with a literature review of relevant literature from national and international journals, books, and scientific articles. The research findings indicate that the adoption of digital technology, particularly social media platforms such as Facebook, Instagram, TikTok, and WhatsApp, has proven to enhance operational efficiency, productivity, product visibility, and market reach for MSMEs, with lower promotional costs compared to conventional methods. The success of digital transformation is influenced by several key factors, including technology infrastructure, organizational readiness, environmental awareness, human resource digital literacy, and government policy support. Social media not only serves as a promotional tool but also as a strategic information source thru the analysis of consumer behavior data and market trends, supporting accurate and responsive business decision-making. The challenges faced by MSMEs include limited digital literacy, a shortage of skilled human resources, and suboptimal data analysis capabilities. Digital transformation has a multidimensional impact on MSMEs, strengthening marketing aspects, increasing operational efficiency, driving product innovation, and enhancing competitiveness and business sustainability in the context of globalization. Collaborative efforts between the government, the private sector, and academia are needed to strengthen the digital ecosystem and sustainably enhance the human resource capacity of MSMEs
TRANSFORMASI PEMBELAJARAN BERBASIS DIGITAL DALAM PENDIDIKAN AKUNTANSI Putra Umar Sakka, Gjosphink; Ramly, Ramly; Juwantho Lewa, Muhammad; Muh. Syata, Wahyu; Arfan, Muhammad
KNOWLEDGE: Jurnal Inovasi Hasil Penelitian dan Pengembangan Vol. 5 No. 4 (2025)
Publisher : Pusat Pengembangan Pendidikan dan Penelitian Indonesia (P4I)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51878/knowledge.v5i4.7630

Abstract

Digital transformation in accounting education plays a crucial role in enhancing the learning experience through technologies such as Learning Management Systems (LMS), cloud-based simulations, and artificial intelligence (AI). The use of LMS platforms like Moodle has been shown to improve material distribution and interaction between instructors and students, while cloud-based simulations allow students to practice accounting directly in a virtual environment. However, key challenges in implementing digital learning include the digital divide, infrastructure limitations, and the lack of training and pedagogical readiness of educators. This study employs a narrative literature review approach to examine 25 articles published between 2015 and 2025, with the aim of exploring trends, challenges, and the potential of technology adoption in accounting education. The main findings indicate that while digital learning can enhance students' technical skills, the success of technology implementation heavily relies on educators' readiness and adequate infrastructure support. This study recommends developing a curriculum that is more adaptable to technological advancements and industry needs, as well as enhancing training for educators to maximize the benefits of digital learning in accounting education. ABSTRAK Transformasi digital dalam pendidikan akuntansi memainkan peran penting dalam meningkatkan pengalaman belajar melalui teknologi seperti Sistem Manajemen Pembelajaran (LMS), simulasi berbasis cloud, dan kecerdasan buatan (AI). Penggunaan LMS seperti Moodle telah terbukti meningkatkan distribusi materi dan interaksi antara pengajar dan siswa, sementara simulasi berbasis cloud memungkinkan mahasiswa untuk berlatih akuntansi secara langsung dalam lingkungan virtual. Meskipun demikian, tantangan utama yang dihadapi dalam implementasi pembelajaran digital meliputi kesenjangan digital, keterbatasan infrastruktur, serta kurangnya pelatihan dan kesiapan pedagogis dari pendidik. Penelitian ini menggunakan pendekatan tinjauan literatur naratif untuk mengkaji 25 artikel yang diterbitkan antara tahun 2015 hingga 2025, dengan tujuan untuk mengeksplorasi tren, tantangan, dan potensi penerapan teknologi dalam pendidikan akuntansi. Temuan utama menunjukkan bahwa meskipun pembelajaran digital dapat meningkatkan keterampilan teknis mahasiswa, kesuksesan implementasi teknologi sangat bergantung pada kesiapan pengajar dan dukungan infrastruktur yang memadai. Penelitian ini merekomendasikan pengembangan kurikulum yang lebih adaptif terhadap perkembangan teknologi dan kebutuhan industri, serta peningkatan pelatihan bagi pendidik untuk memaksimalkan manfaat pembelajaran digital dalam pendidikan akuntansi
Pemanfaatan Teknologi Aplikasi dengan Logo dalam Meningkatkan Efisiensi Operasional dan Strategi Pemasaran UMKM Kampus Laundry Irwandi; Abdul Rajab; Wahyu Muh. Syata; Septiannisa Paramita; Nurliana
Aksi Kita: Jurnal Pengabdian kepada Masyarakat Vol. 1 No. 6 (2025): DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/rnhcfz21

Abstract

Pegabdian ini berfokus pada penerapan teknologi digital dan strategi branding dalam meningkatkan efisiensi operasional serta daya saing UMKM, khususnya pada sektor jasa laundry. Studi kasus dilakukan pada "Kampus Laundry," sebuah usaha kecil yang melayani mahasiswa di sekitar Kampus Universitas Negeri Makassar. Tujuan utama Pegabdian ini adalah untuk memahami bagaimana edukasi digital, seperti penggunaan aplikasi layanan dan desain logo, dapat mempengaruhi performa bisnis. Metode yang digunakan adalah pendekatan kualitatif melalui wawancara langsung dengan pemilik usaha. Hasil Pegabdian mengungkapkan bahwa penggunaan media sosial sebagai sarana promosi digital membantu meningkatkan visibilitas dan menarik pelanggan baru, terutama mahasiswa yang membutuhkan layanan laundry cepat dan praktis. Selain itu, integrasi teknologi pembayaran digital seperti QRIS mempermudah transaksi dan meningkatkan kepuasan pelanggan. Pengembangan logo untuk Kampus Laundry juga berperan penting dalam membangun identitas brand yang kuat, memudahkan pelanggan dalam mengenali layanan, dan membedakan bisnis ini dari kompetitor lainnya. Pegabdian ini menekankan bahwa di era digital saat ini, edukasi terhadap pelaku UMKM sangat penting, terutama dalam memanfaatkan teknologi digital dan strategi pemasaran online. Pemberian logo dan branding yang efektif mampu memberikan nilai tambah bagi usaha kecil. Selain itu, perluasan layanan melalui penambahan mesin dan strategi promosi diskon juga diidentifikasi sebagai langkah penting untuk meningkatkan daya saing bisnis, terutama dalam menghadapi tantangan persaingan dan kendala operasional seperti kelangkaan bahan bakaPegabdian ini menyarankan agar UMKM seperti Kampus Laundry terus berinovasi dengan memanfaatkan teknologi, memperkuat identitas brand, dan fokus pada kepuasan pelanggan untuk mencapai keberhasilan jangka panjang di pasar yang kompetitif.
Dampak Perubahan Iklim Terhadap Produksi Pertanian Wahyu Muh Syata
JUMABI: Jurnal Manajemen, Akuntansi dan Bisnis Vol 3 No 2 (2025): JUMABI| JULI
Publisher : CV. Eureka Murakabi Abadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56314/jumabi.v3i2.328

Abstract

The current climate change has the potential to significantly impact the agricultural sector, especially in agrarian countries like Indonesia. As one of the main pillars of the economy, Indonesia's agricultural sector is highly dependent on climate stability; however, threats such as changes in rainfall patterns, rising temperatures, and droughts are beginning to reduce the productivity and quality of agricultural yields. This research aims to explore the impact of climate change on agricultural production, with a focus on the food crop agriculture sector in Indonesia. Through a literature review from various sources, it was found that climate change causes shifts in planting seasons, decreases in crop yields, and increases in pest and plant disease attacks. These factors also reduce farmers' income and worsen food security. To reduce these negative impacts, it is important for Indonesia to implement policies that support sustainable agricultural practices, the application of environmentally friendly technologies, and provide accurate information to farmers.
Systematic Literature Review: Dampak Subsidi Pemerintah terhadap Mekanisme Pasar Wahyu Muh. Syata
JUMABI: Jurnal Manajemen, Akuntansi dan Bisnis Vol 4 No 1 (2026): JUMABI : JANUARI
Publisher : CV. Eureka Murakabi Abadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56314/jumabi.v4i1.477

Abstract

Salah satu cara pemerintah mengendalikan kekuatan pasar, menjaga harga tetap stabil, dan meningkatkan kesejahteraan publik adalah melalui subsidi. Hal ini sangat penting di bidang-bidang seperti energi dan pertanian. Studi ini menggunakan metodologi kualitatif melalui pendekatan tinjauan pustaka. Temuan penelitian menunjukkan bahwa subsidi pemerintah memiliki dampak yang berbeda terhadap mekanisme pasar. Pada pasar persaingan sempurna, subsidi menurunkan biaya produksi dan meningkatkan output sehingga mendorong efisiensi pasar. Sebaliknya, pada pasar monopoli subsidi dapat meningkatkan harga keseimbangan dan memperkuat pelaku pasar dominan, yang berpotensi menimbulkan distorsi dan ketimpangan distribusi manfaat. Subsidi energi memengaruhi inflasi melalui perubahan biaya produksi dan daya beli masyarakat, sementara subsidi pupuk dan bantuan mesin pertanian meningkatkan produktivitas tetapi belum tentu meningkatkan pendapatan petani tanpa dukungan kebijakan harga dan pemasaran. subsidi pemerintah perlu dirancang secara tepat sasaran dan terintegrasi dengan kebijakan pasar
Intervensi yang Tepat: Fungsi Pemerintah Menangani Kegagalan Pasar Syata, Wahyu Muh
Journal of Literature Review Vol. 2 No. 1 (2026): JANUARI-JUNI
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/mfbejd96

Abstract

This research aims to analyze the economic function of government in addressing market failures and the challenges of its implementation amidst the dynamics of the modern economy. Theoretically, the price mechanism acts as a signal to coordinate supply and demand, but in practice, markets often fail to produce efficiency and fairness simultaneously. Market failures arise from externalities (e.g., pollution), limited provision of public goods, information asymmetry, and imperfect competition such as monopolies and cartels. This research uses a descriptive qualitative method thru literature review and document analysis of books, journals, and policy reports. The findings indicate that state intervention is necessary to maintain economic stability and protect vulnerable groups, especially when externalities, information asymmetry, the unavailability of public goods, and non-competitive market structures (cartels/monopolies) cause distortions. Effective policies must be able to align economic actors' incentives with social goals thru the internalization of social costs, for example, with taxes, technical standards, emission limits, permits, and clean technology incentives. The government also plays a role in providing basic services and public goods thru direct provision, public-private partnerships, or targeted subsidies, accompanied by enhanced transparency and public literacy to reduce information inequality. Conceptually, this intervention aligns with the allocation, distribution, and stabilization functions, which demand data-driven diagnosis and measurable, adaptive, and accountable policy governance.
Faktor-Faktor Yang Mempengaruhi Efektivitas Pembiayaan Mikro Syariah Murniati, Murniati; Nia, Murni; Nurjana, Nurjana; Muh. Syata, Wahyu
Jurnal Ilmu Sosial dan Humaniora Vol. 1 No. 4 (2025): OKTOBER-DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/j3h9ph68

Abstract

This study aims to determine the factors influencing the effectiveness of Islamic microfinance in increasing small business revenues in Kendari. This research uses a quantitative descriptive approach with a survey approach. The study will be conducted in Kendari City, Southeast Sulawesi, specifically in Wowawanggu Village, Kadia District. The sample size for this study is 20 respondents. Data collection techniques will include questionnaires, observation, interviews, and documentation. Data analysis techniques will include regression and descriptive analysis. The results indicate that factors supporting the effectiveness of Islamic microfinance in Kendari include fair and transparent contracts in accordance with Islamic principles, relatively easy disbursement procedures and monitoring by financial institutions, as well as education, financial guidance, and a sense of security in transactions. Furthermore, factors inhibiting the effectiveness of Islamic microfinance in Kendari include low levels of Islamic financial literacy among the public, initial administration perceived as complicated by some business actors, and less than optimal business locations, resulting in less than optimal results. Therefore, collaboration between financial institutions, the government, and business actors is needed to overcome these obstacles and optimize the benefits of Islamic microfinance
Inovasi Pemanfaatan Sendok Plastik Bekas Dalam Pembuatan Kerajinan Bunga Tulip Ramah Lingkungan Nia, Murni; Muh Syata, Wahyu; Harjun, Harjun; Dwi Maharani, Annisa
Indonesia Berdampak: Jurnal Pengabdian kepada Masyarakat Vol. 1 No. 2 (2025): JULI-DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/1pz7eq96

Abstract

Tingginya penggunaan plastik sekali pakai meningkatkan jumlah limbah yang sulit terurai, sehingga diperlukan inovasi pemanfaatan kembali bahan plastik bekas. Situasi ini menunjukkan bahwa pengurangan sampah tidak cukup hanya mengandalkan pembuangan, melainkan harus diarahkan pada upaya pemilahan dan pemanfaatan kembali dari sumbernya. Oleh karena itu, diperlukan inovasi yang mudah diterapkan dan melibatkan masyarakat secara langsung untuk mengubah plastik bekas menjadi produk yang bermanfaat. Pengabdian ini bertujuan mengembangkan kerajinan bunga tulip ramah lingkungan dengan memanfaatkan sendok plastik bekas sebagai bahan utama. Metode yang digunakan adalah penelitian dan pengembangan (R&D) melalui tahap analisis kebutuhan, perancangan, pembuatan produk, dan validasi ahli. Hasil penelitian menunjukkan bahwa sendok plastik bekas dapat dibentuk menjadi bunga tulip yang memiliki nilai estetika tinggi, struktur kuat, serta layak digunakan sebagai dekorasi. Penilaian ahli memperoleh kategori “sangat layak”, menunjukkan bahwa produk memenuhi aspek estetis dan fungsional. Inovasi ini juga memberikan alternatif solusi dalam mengurangi limbah plastik
Pengaruh Penggunaan ChatGPT terhadap Kemampuan Berpikir Kritis Mahasiswa Pendidikan Ekonomi Yuniyarti Ahiri; Jafar Ahiri; Harjun; Muhammad Juwantho Lewa; Wahyu Muh. Syata
Educational Journal Vol. 1 No. 2 (2026): JANUARI
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/9rezm712

Abstract

This study analyzes the effect of ChatGPT usage on critical thinking skills of Economics Education students at FKIP Halu Oleo University. Quantitative method with 180 students from semesters 3-7 selected by proportionate stratified random sampling. Data were collected through questionnaires and critical thinking tests, analyzed using simple linear regression. Results showed ChatGPT usage had a significant negative effect on critical thinking skills (β=-0.994, p<0.001). The higher the intensity of ChatGPT usage, the lower students' critical thinking skills. Findings confirm cognitive offloading theory that AI dependence reduces analytical abilities. Structured usage guidelines and critical AI literacy are needed to prevent technology from hindering prospective economics teachers' critical thinking development.
Pengaruh Prokrastinasi terhadap Kecemasan Akademik Mahasiswa Pendidikan Ekonomi FKIP Universitas Halu Oleo Yuniyarti Ahiri; Ahiri, Jafar; Harjun, Harjun; Juwantho Lewa, Muhammad; Muh. Syata, Wahyu; M Hubaib, Ilhamurrahman
Educational Journal Vol. 1 No. 2 (2026): JANUARI
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/xhpyq003

Abstract

Academic anxiety is a serious psychological problem experienced by pre-service teachers that affects their academic abilities and readiness to become professional educators. This study aims to analyze the effect of procrastination on academic anxiety among students of the Economics Education Department, Faculty of Teacher Training and Education, Halu Oleo University, Kendari. The study employed a causal correlational quantitative approach involving 146 students in semesters 3 and 5, selected through proportionate stratified random sampling. Research instruments consisted of a procrastination scale (31 valid items, α=0.911) and an academic anxiety scale (28 valid items, α=0.897). Data were analyzed using descriptive statistics and simple linear regression. Results showed 46.6% of students had moderate procrastination levels, and 43.2% experienced moderate academic anxiety. Regression analysis confirmed procrastination has a positive and significant effect on academic anxiety (β=0.906, t=25.745, p<0.05) with a contribution of 90.6%. Higher student procrastination levels correspond to greater academic anxiety. This study emphasizes the importance of addressing procrastination as a primary strategy to reduce academic anxiety among pre-service teachers through systematic intervention programs such as group counseling and time management training.