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Rizki Briandana
Universitas Mercu Buana
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Journal : Jurnal ASPIKOM

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Exploring Self Identity: An Analysis of Audience Reception of Vlogs Rizki Briandana; Feni Fasta; Eli Jamilah Mihardja; Amer Qasem
Jurnal ASPIKOM - Jurnal Ilmu Komunikasi Vol 6, No 2 (2021)
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24329/aspikom.v6i2.921

Abstract

This study analyzed the interpretation of the self-identity projected by Tasya Farasha through her YouTube content. The development of youth identity today cannot be separated from the role of social media. In this context, Tasya Farasha’s content was examined from the viewpoint of the audience who watched it. This study uses a reception analysis methodology with focus group discussion as data collection technique. The informants in this study were selected based on criteria and classified based on three different universities in Jakarta. The result showed that the informants perceived the content of Tasya Farasya’s broadcast as a reference for youth in forming self-identity both culturally and persuasively in speech and action. The self-identity that Tasya Farasya projects led to a cosmopolitan identity. An identity that sees human’s equality in a community. This self-identity also shows its resistance to various dogmas that discriminate against differences.
Co-Authors Abdul Haris Achmad Jamil Achmad Jamil Achmad Jamil Adhy Purnama, Adhy Adi Adrian Ahmad Hannan Ahmad Mulyana Aliagan, Isiaka Zubair Amer Qasem Amin, Chair Andhita Ramadhania Pristiawati Andi Adriansyah Andi Pajolloi Bate Anggraeni Ananda, Ida Anistya, Famelia Annisa Hakim Zamzami Ari Sulistyanto Arief Bowo Prayoga Kasmo Ariska, Cynthia Aristia Ningrum, Dian Asep Sunandar Azman Azwan Azmawati Azmawati, Azman Azwan Chinmi, Maichel Dafit Feriyanto Damayati, Anindita Dicky Andika Edi Pribadi Eka Perwitasari Fauzi Eli Jamilah Mihardja Elly Yuliawati Endi Rekarti, Endi Eni Kusti Rahayu Erna Setiany Fahmi Fotaleno Feni Fasta Fitri Aprilia Galuh Dinda Utami Haekal Fajri Amrullah Hana Rochani Gustasari Panggabean Harris Christanto Harry Harry Julpri Andika Kasiful Fadli KRISTIAWAN KRISTIAWAN Kristina Nurhayati Lucky Nugroho Maria Borges, Serilio Verdial Mayde, Putri Calista Mellisa Fransisca Mijan, Rohana Mohamad Saifudin Mohamad Saleh Mohamad Saleh, Mohamad Saifudin Mohd Sofian, Muhammad Raqib Mokhtarrudin Ahmad, Mokhtarrudin Muhammad Raqib Mohd Sofian Muhammad Raqib Mohd Sofian Natasia Angreani Nindyta Aisyah Dwityas Ningrum, Dwi Anggraini Puspa Ningrum, Dwi Anggraini Puspa Nurhalidah Nurhalidah Nurhayati, Kristina Pratiwi, Riri Putri, Yessi Mareta Andari Rahayu, Muthia Rahmadani, Rina Rahmani, Deanisa Ramadhan, Kurnia Reni Mayerni Rustono - Rustono Farady Marta Salsabilla Audinna Santa Lorita Sarata Balaya Septiana, Riyan Siti Hajariah Siti Hajariah, Siti Sofian, Muhammad Raqib Mohd Sri Hesti Syafril Tahar Tarodinarta, Firman Timea Gal Tirta Lestari Tjajadi, Octavia Putri Widyastuti Widyastuti Yananto Mihadi Putra