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Analysis of Factors Affecting Consumer Purchase Interest Through Celebirity Endorsement on Jiniso Products at Tiktok Shop Sastika, Mila; Syahriza, Rahmi; Harianto, Budi
Quantitative Economics and Management Studies Vol. 5 No. 4 (2024)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.qems2706

Abstract

This study aims to examine price, content quality, celibirity credibility on purchase intention and is mediated by celibirity endorsement. This research uses quantitative research. The data collection technique is by using a questionnaire given to 100 respondents aged 12-40 years, this research was analyzed using SEM.PLS 4.0. The results of this study indicate that price affects purchase intention, content quality affects purchase intention, celibirity credibility has no effect on purchase intention, price affects celibirity endorsement, content quality affects celibirity endorsement, celibirity credibility affects celibirity endorsement, celibirity endorsement mediates price to purchase intention, celibirity endorsement mediates content quality to purchase intention and celibirity endorsement does not mediate celibirity credibility to purchase intention. Implications for consumers must be critical by considering price, promotional content quality, and celebrity credibility, while for sellers must focus on competitive prices, interesting content, and choosing the right celebrity.
Peran Asuransi BPJS Ketenagakerjaan Terhadap Buruh Yang Bukan Penerima Upah (BPU) Di Kabupaten Batu Bara Akbar, Faisal; Arif, Muhammad; Syahriza, Rahmi
Jurnal Ekonomi Manajemen dan Bisnis (JEMB) Vol. 1 No. 2 (2022): Juli - Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jemb.v1i2.628

Abstract

BPJS Ketenagakerjaan (Badan Penyelenggara Jaminan Sosial) adalah program jaminan sosial yang merupakan tanggung jawab dan kewajiban Negara untuk memberikan perlindungan sosial ekonomi tertentu dan penyelenggaranya menggunakan mekanisme asuransi. Selain itu BPJS Ketenagakerjaan hanya di peruntukkan bagi tenaga kerja. Dalam program jaminan sosial ini ada 2 yaitu BPJS ketenagakerjaan dan BPJS Kesehatan, dan keduanya tentu memiliki fungsi yang berbeda. BPJS Ketenagakerjaan hanya diperuntukkan bagi tenaga kerja sedangkan BPJS Kesehatan diperuntukkan bagi seluruh lapisan masyarakat. BPJS Ketenagakerjaan memiliki empat jenis program jaminan sosial bagi tenaga kerja yaitu, Jaminan Kecelakaan Kerja (JKK), Jaminan Kematian (JK), Jaminan Hari Tua (JHT), dan Jaminan Pensiun (JP). Pada penelitian ini permasalahan yang muncul dari kurangnya kesadaran masayarakat yang berstatus Buruh yang Bukan Penelima Upah (BPU). Adapun poin yang harus di perhatikan oleh lembaga BPJS Ketenagakerjaan Kabupaten Batu Bara khususnya mengarah kepada buruh yang Bukan Penerima Upah (BPU) dikarenakan masih banyaknya masyarakat yang berstatus buruh belum mengetahui dan kurangnya pemahaman masyarakat terhadap BPJS Ketenagakerjaan, sangat banyaknya SDM di Kabupaten Batu Bara yang statusnya buruh harian lepas yang bekerja tidak menggunakan jaminan keselamatan kerja yaitu BPJS Ketenagakerjaan. Penelitian ini adalah penelitian Kualitatif Deskriftif dengan menggunakan data primer dalam bentuk wawancara kepada petugas bagian umum kantor BPJS Ketenagakerjaan dan narasumber dari para pekerja yang statusnya buruh yang Bukan Penerima Upah (BPU) dan data sekunder yaitu data yang di dapat dari refrensi berupa jurnal, tulisan, dan sumber lainnya. Berdasarkan hasil penelitian menunjukkan bahwa dalam peran BPJS Ketenagakerjaan pihak BPJS Ketenagakerjaan Kbupaten Batu Bara sudah melakukan persentase dalam bentuk sosialisasi ke desa-desa dengan peserta yang di hadiri oleh pekerja yang statusnya buruh harian lepas atau buruh yang Bukan Penerima Upah (BPU). Dan juga dari para buruh yang Bukan Penerima Upah (BPU) masih banyak yang belum mengetahui apa itu BPJS Ketenagakerjaan dan selama mereka bekerja mereka hanya mengetahui BPJS Kesehatan.
Analisis Faktor-Faktor yang Mempengaruhi Keputusan Pembelian Konsumen dalam Industri Fashion melalui Media Sosial Hasibuan, Adelia; Syahriza, Rahmi; Nasution, Muhammad Irwan Padli
Journal of Economics and Management Scienties Volume 7 No. 4, September 2025
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/jems.v7i4.194

Abstract

Perkembangan teknologi dan meningkatnya penggunaan media sosial telah mengubah cara konsumen dalam melakukan pembelian, khususnya di industri fashion. Media sosial tidak hanya menjadi sarana promosi, tetapi juga memengaruhi pola pikir dan perilaku konsumen dalam mengambil keputusan pembelian. Penelitian ini bertujuan untuk menganalisis faktor-faktor psikologis, sosial, ekonomi, dan teknologi yang memengaruhi keputusan pembelian konsumen dalam industri fashion melalui media sosial. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei dan teknik purposive sampling. Data dikumpulkan dari 100 responden mahasiswa aktif Fakultas Ekonomi dan Bisnis Islam UINSU yang pernah membeli produk fashion melalui media sosial seperti Instagram, TikTok, dan Facebook. Analisis data dilakukan dengan statistik deskriptif dan regresi linier berganda. Hasil penelitian menunjukkan bahwa faktor ekonomi dan teknologi berpengaruh secara signifikan terhadap keputusan pembelian, sedangkan faktor psikologis dan sosial tidak berpengaruh signifikan secara parsial. Namun secara simultan, keempat faktor tersebut memiliki pengaruh yang signifikan terhadap keputusan pembelian. Temuan ini menunjukkan bahwa kemudahan akses, fitur teknologi belanja seperti pay later, serta strategi pemasaran digital sangat menentukan keputusan konsumen muda dalam membeli produk fashion secara online.
Analysis Of Business Development Strategy In Improving The Welfare Of Grape Cultivationers From An Islamic Economic Review (Case Study At Jagad Farm Binjai) Nursafira, Adela; Arif, Muhammad; Syahriza, Rahmi
Moneter: Jurnal Keuangan dan Perbankan Vol. 13 No. 2 (2025): JULI
Publisher : Universitas Ibn Khladun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Particularly in the development of grape cultivation businesses that consider Islamic economic values. However, an Islamic economic approach is highly relevant for application in agribusiness, as it emphasizes justice, blessings, sustainability, and welfare. This research uses a qualitative approach and uses a case study. The aim is to analyze the grape cultivation business development strategy at Jagat Farm Binjai and assess its alignment with Islamic economic principles. Primary data was obtained through interviews with business owners and other relevant parties, while secondary data was collected from literature, including books, journals, and theses from previous researchers related to grape cultivation and Islamic economics.Based on the various aspects discussed, it can be concluded that the development of a grape cultivation business at Jagad Farm Binjai has significant potential to improve the welfare of farmers and support the local economy. The implemented strategy integrates Islamic economic principles and optimizes strengths such as product quality and processing innovation, while addressing weaknesses such as a lack of technology and trained human resources. Government support and the use of digital platforms also play a crucial role in expanding the market and increasing the competitiveness of this business. By considering internal and external factors, as well as the principles of sustainability and social justice, the development of grape cultivation in Binjai is expected to become a sustainable business model, providing equitable economic and social benefits, and strengthening Indonesia’s position in the future grape agribusiness industry.
STRATEGI PENINGKATAN KETAHANAN EKONOMI PEREMPUAN KEPALA KELUARGA MASA PEMULIHAN EKONOMI (STUDI KASUS SERIKAT PEKKA ASAHAN) Andiyanto, Sakti; Albani Nasution, Muhammad Syukri; Syahriza, Rahmi
NUANSA: Jurnal Penelitian Ilmu Sosial dan Keagamaan Islam Vol. 22 No. 2 (2025)
Publisher : Research Institute and Community Engagement of UIN MADURA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19105/nuansa.v22i2.20864

Abstract

The purpose of this study was to obtain alternative strategies for family economic resilience in the PEKKA Asahan union, and reviewed with maqashid sharia. The method in this study used a qualitative approach with SWOT analysis and QSPM analysis. This study used questionnaires and interviews with 10 respondents divided into 5 SWOT respondents and 5 QSPM respondents. Based on the results of the IFE and EFE calculations, the position for the SWOT analysis can be determined, namely in quadrant I (positive - Positive), namely Aggressive Strategy. An aggressive strategy is a strategy that utilizes the internal strengths of the PEKKA Asahan Regency economic resilience program to seize existing external opportunities. This strategy is also known as the SO (Strengths-Opportunities) strategy. The QSPM matrix is ​​generated from the SWOT matrix contained in the SO strategy. Alternative strategies that are sorted from the highest total attractiveness value are the PEKKA Asahan union business group can utilize digital technology in product marketing, utilize the PEKKA union network to help create wider market potential opportunities, increase collaboration with international organizations and the government to support activities to increase family economic resilience and access to business capital. The role of women as heads of families has a very important contribution in increasing the economic resilience of families and is in line with the principles of maqashid sharia which include five main objectives, namely maintaining religion (hifdz al-din), reason (hifdz al-aql), soul (hifdz al-nafs), descendants (hifdz al-nasl), and property (hifdz al-mal).
OPERATIONAL ANALYSIS OF PARTIAL LOSS AND THIRD PARTY ON AUTOMOBIL ASSURANCE IN PT. ASKRIDA SYARIAH BRANCH MEDAN Sari, Sekar; Lubis, Fauzi Arif; Syahriza, Rahmi
Moneter: Jurnal Keuangan dan Perbankan Vol. 11 No. 2 (2023): OKTOBER
Publisher : Universitas Ibn Khladun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/moneter.v11i2.317

Abstract

Sharia insurance, especially car insurance, is wide open because the majority of Indonesian people are Muslims and the volume of motor vehicles (Mobiles) is also increasing so rapidly. Besides, the Muslim community has already realised how important it is to be an insurance member. As for the purpose of this research to find out how the management mechanism of partial loss and third party on car insurance in PT. Askrida Insurance Shariah Cab. Field, whether partial loss and third party mechanisms are in line with Islamic financial theory. This research uses inductive qualitative methods with descriptive analysis. This type of research is field research. (field research). This research data includes primary data and secondary data. Research site in PT. Askrida Insurance Shariah Cab. Field, Jl. Sei Batang Assaangan No.43, Babura, Kec, New Field, Medan City, North Sumatra 20222. In data collection using observation methods, interviews, and documentation.. Based on the analysis that the researchers have done, then the results of this study is known that the shariah insurance concerning partial loss and third party on Vehicles in PT. Askrida Insurance Shariah Cab. Fields are in line with Islamic financial theory. Because in the practice of partial loss and third party at PT. Askrida Insurance Shariah Cab. The fields have already used the tabarru's accreditation and the urah's bill, as well as the claims, allocations of funds, and benefits that are in line with the concepts of Islamic financial theory.
THE INFLUENCE OF TRENDS, LIFESTYLE, CONSUMERISM ON COFFEE PURCHASING DECISIONS IN MEDAN CITY (ISLAMIC ECONOMIC PERSPECTIVE) Harahap, Miftah Rizki Addin; Siregar, Muhammad Habibi; Syahriza, Rahmi
International Journal of Cultural and Social Science Vol. 6 No. 3 (2025): International Journal of Cultural and Social Science
Publisher : Pena Cendekia Insani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53806/ijcss.v6i3.1164

Abstract

This study aims to analyze the influence of trends, lifestyles, and community consumerism on coffee production in Medan City and examine the urgency of halal certification in this context. Using a quantitative approach with phenomenological properties, this study involves collecting data through questionnaires distributed to consumers and coffee business actors in Medan City. The analysis was carried out to determine the relationship between variables using descriptive and inferential statistical methods. The results of this study show that trends, lifestyle, and consumerism significantly affect coffee purchase decisions in Medan City. Trends contributed 13.47%, lifestyle 9.49%, and consumerism 7.89%, with a total simultaneous contribution of 18.1%. Coffee consumption now reflects social identity, self-existence, and visual cultural pressures, not just functional needs. In the review of sharia economics, this pattern shows a tendency of excessive consumption (israf) and symbolism that is contrary to the principles of halal-thayyib, tawazun (balance), and wasathiyah (moderation). Therefore, consumption needs to be directed towards spiritual awareness, blessings, and ethical values.
Analisis Penerapan Etika Bisnis Islam Dan Pembiayaan Mikro Syariah Dalam Mendukung Perkembangan UMKM Syahfitri, Mulia; Jannah, Nurul; Syahriza, Rahmi
Al-bank: Journal of Islamic Banking and Finance Vol 5, No 2 (2025): July - Desember 2025
Publisher : Universitas Islam Negeri Mahmud Yunus Batusangkar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31958/ab.v5i2.15841

Abstract

This study aims to examine the application of Islamic business ethics and the utilization of Islamic microfinance in fostering the development of bakso (meatball) micro, small, and medium enterprises (MSMEs) in Deli Tua District. Adopting a descriptive qualitative approach, data were collected through observation and semi-structured interviews with six bakso shop owners selected via purposive sampling. The data were analyzed using the Miles and Huberman framework, encompassing data reduction, data display, and conclusion drawing. The findings reveal that the implementation of Islamic business ethics—particularly honesty and social responsibility—significantly enhances customer loyalty and strengthens business image. Furthermore, Islamic microfinance based on murabahah contracts contributes to increasing production capacity and improving business facilities. The synergy between ethical practices and Islamic financing not only reinforces business reputation but also facilitates access to Sharia-compliant funding. The study suggests that integrating ethical values with Islamic financial mechanisms can serve as an effective strategy for promoting sustainable MSME growth
Strategy for Developing MSME’s Products through Halal Certification Labels in Batu Bara Regency Hidayat Nasution, Muhammad Taufik; Syahriza, Rahmi; Fadhila Rahma, Tri Inda
Management of Zakat and Waqf Journal (MAZAWA) Vol. 7 No. 2 (2025): Management of Zakat and Waqf Journal (MAZAWA)
Publisher : Universitas Islam Negeri Sunan Ampel Sunan Ampel

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15642/mzw.2025.7.2.173-198

Abstract

This study analyzes the product development strategies of MSMEs in Batu Bara Regency through the improvement of halal certification status. MSMEs are a key component of the country's economic growth, especially in terms of increasing the competitiveness of local products and community welfare. Trust in MSME products tends to decline due to unguaranteed processes and quality. Emphasizing the importance of product legality and the application of sharia values in business activities, this study aims to examine the development strategies of MSMEs in Batu Bara Regency that have obtained halal certification. A descriptive qualitative methodology was used to obtain objective interview results. Interviews were conducted with MSME actors and authorities. The research findings show that the sustainability of halal MSMEs is influenced by external elements (opportunities and threats) and internal elements (strengths and weaknesses), which were identified through SWOT analysis. Based on the calculation findings, MSMEs are in quadrant II (Strengths–Threats) of the Cartesian SWOT diagram with an IFAS score of 3.11075 and an EFAS score of 3.31712. The ST strategy, which maximizes internal strengths to overcome various external challenges, including company competition and certification process barriers, is the best step in this case. Halal certification has been proven to strengthen the ability to build consumer trust, improve product quality, and open new markets, which helps MSMEs become more sustainable and competitive.
Determinants of Public Intention to Participate in Digital Waqf Using the Theory of Planned Behavior with Trust in the Indonesian Waqf Board as a Moderating Variable Tanjung, Ayu Wulandari S.; Nasution, Yenni Samri Juliati; Syahriza, Rahmi
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 9, No 2 (2025): Journal of Humanities and Social Studies
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v9i2.12794

Abstract

This study investigates the determinants of public intention to participate in digital waqf through the lens of the Theory of Planned Behavior (TPB), with trust in the Indonesian Waqf Board (BWI) serving as a moderating variable. The analysis explores four key factors: attitude, subjective norms, perceived behavioral control, and trust in digital waqf management institutions. A quantitative approach employing Partial Least Squares–Structural Equation Modeling (PLS-SEM) was applied. Data were collected via questionnaires distributed to 200 Muslim respondents in North Sumatra Province. The findings indicate that attitude, subjective norms, perceived behavioral control, and trust significantly and positively influence the intention to engage in digital waqf. Moreover, trust was found to moderate the relationships between attitude and intention, as well as perceived behavioral control and intention, but not between subjective norms and intention. These results underscore the pivotal role of trust, alongside psychological factors, in strengthening public willingness to contribute to digital waqf. The study’s implications highlight the need to enhance digital waqf literacy, ensure transparent governance, and reinforce BWI’s role in fostering public trust. Such measures are expected to boost community participation in digital waqf, particularly in North Sumatra, thereby advancing Islamic philanthropy and the Islamic economy in Indonesia.
Co-Authors Abdul Rahman Addina, Chessara Afriani, Lilia Ahmad Syakir Alfauziah, Halimah Safitri Amini, Salisa Andiyanto, Sakti Anggrie NST, Silvia Aprilia, Dita Aqilah, Rakha Arifin Fauzi Lubis Ariska, Ella Arsyaf Tampubolon Ashaari, Taslam Asrar Mabrur Faza, Asrar Mabrur Atika, Febri Aulia, M. Azhari Akmal Tarigan Batubara, Maryam Batubara, Soraya Alyya Syam Bi Rahmani, Nur Ahmadi Budi Harianto Chairane, Chairane Dalimunthe, Afifah Khairiah Daniel Happy Putra Dhian Rosalina, Dhian Dongoran, Rahmah Nur Efriady Siregar, Sahnan Elida Asma Hari, Siti Nur Ernawati, Erin Fachrina, Rifka Fachrozie, Ridho Fachry Abda El Rahman Fadhila Rahma, Tri Inda Fadila, Sheila Fahnisa, Fahnisa Faisal Akbar Nasution Fanny Julia Putri Fuadi Tanjung, Ahmad Hafnisa, Hafnisa Haq, Zhiaul Harahap, Alwi Padly Harahap, M. Ikhsan Harahap, Miftah Rizki Addin Harahap, Muhammad Ikhsan Harahap, Nur Dalilah Harahap, Rahmat Daim Harahap, Sinta Lestari Hasanah, Selfi Ulfa Hasibuan, Adelia Hasibuan, Reni Ria Armayani Hendra Harmain Hidayat Nasution, Muhammad Taufik Ilham Habibi, Ilham Imran, Buhari Imsar Imsar, Imsar Inda Fadhila Rahma, Tri Indradewa, Rhian Indriani, Rizki Irdayanti, Nadila Ismail K, Kamilah Kamilah, Kamilah Kaspia, Yola Kusmilawaty, Kusmilawaty Lubis, Dini Syafitri Lubis, Fahmi Husaini Lubis, Riska Amalia lubis, Safiah Saffa Lubis, Tasya Fauza M. Ridwan M. Yogi Riyantama Isjoni Maisyaroh, Elvira Maisyaroh, Tetti Manik, M. Bay Hakqi Marliyah, Marliyah Meutia Dewi, Meutia Mingka, Asrawi Fahmi Muhammad Arif Muhammad Habibi Siregar, Muhammad Habibi muhammad Syahbudi, muhammad Muhammad Syukri Albani Nasution Muhammad Umar Maya Putra Mustapa  Khamal  Rokan N. Nurjanah nafisah, nur Naser Daulay, Aqwa Nasution, Alya Mahpuja Nasution, Muhammad Irwan Padli Nasution, Rahma Wulan Suci Nasution, Rahman Ali Nazmi, Khairin Nur Marpaung, Deri Arifin Nuraini Nuraini Nuri Aslami Nurlaila Nurlaila Nursafira, Adela Nursantri Yanti Nurul Inayah Nurul Jannah Prasetyo, Iin Putri, Anysa Putri, Indry_Anggraini Putri, Naswa Aldira Qoyum, Muhammad Rahma, Tri Inda Fadhila Rahman, Diba Nur Rahmani, Nur Ahmadi Bi Raihana, Rika Reska, Ainun Rifana, Muhammad Rifqi, Moch Rizfani Romadhon , Fauzi Ahmad Rorizki, Fitri Saifullah Saifullah Sambas, Ihsan Santri Yanti, Nur Sari, Sekar Sari, Siska Kumala Sastika, Mila Silaen, Lena Mardiana Silalahi, Purnama Ramadani Sindi, Sindi Sinulingga, Nabila Oktarina Siregar, Syafrudin Hanafi Siti Aisyah Siti Khodijah Sitorus, Nurbaina Junita Soemitro, Andi Sri Sudiarti Subambang Harsono Suci Ardi, Amalia Ramadhani Sugianto Sugianto Surbakti, Agung Grafika Surbakti, Putri Filza Salsabila Syahfitri, Mulia Syahfitri, Rina Syahrizal Syakir, Ahmad Tanjung, Ayu Wulandari S. Tuti Anggraini Ulfa, Nadia Utami Zebua, Indah Sri Winanda, Apri Yani Hasibuan, Ary Ahmad Yani, Misri YENNI SAMRI JULIATI NASUTION, YENNI SAMRI JULIATI Zainta, Santri Yani Zulfitri Zulfitri, Zulfitri ‘Aisyi, Luthfiyyah Rahadatul