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Journal : Journal on Education

Prioritization of the Best Online Platform for MSMEs Using Simple Additive Weighting Method Sutrisno Sutrisno; Wulandari Wulandari; Vivid Violin; Agung Supriyadi; Muhammad Risal Tawil
Journal on Education Vol 5 No 3 (2023): Journal on Education: Volume 5 Nomor 3 Tahun 2023
Publisher : Departement of Mathematics Education

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Many MSMEs have begun embracing online marketing platforms to sell their products and services in the current digital era. This is because online platforms facilitate MSMEs' access to a larger market and streamline the transaction process. With so many online platforms accessible today, it is tough to determine which is the best for MSMEs. Hence, a decision-making method is required to aid micro, small, and medium-sized enterprises (MSMEs) in identifying the online promotion platform that best meets the evaluation criteria. Using the Simple Additive Weighting (SAW) method, the primary purpose of this study is to aid micro, small, and medium-sized enterprises (MSMEs) in selecting the online platform that best meets their business objectives. The ranking results demonstrate that decision-making processes can be utilized to rank the most effective internet promotion platforms for MSMEs. From the final results, it is determined that the criteria for segmenting consumer reach and ease of use of applications are important in determining online promotion platforms, with the results of platform prioritization indicating that Instagram and Whatsapp chat media continue to dominate as an alternative online promotion platform for MSMEs.
Analysis of The Influence of Quality Control and Assurance on Management Resilience in Educational Organizations in Carrying Out Organizational Changes and Transformations Vivid Violin; Darwis Darwis; Haniwijaya Pahlawansah; Syeh Assery; Isep Nendri Rostiana
Journal on Education Vol 7 No 1 (2024): Journal on Education: Volume 7 Nomor 1 Tahun 2024
Publisher : Departement of Mathematics Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joe.v7i1.7014

Abstract

This study aims to identify factors that influence management capabilities, especially in educational institutions, to adapt and transform in the digital era. This study uses a mixed method between quantitative and qualitative. This study involved 100 respondents and used a questionnaire as the main instrument for data collection. The results of the study indicate that the challenges faced by management in higher education require focus and improvement in governance. Universities that have been established for a long time encounter obstacles in implementing the effectiveness of the chain of command and streamlining the communication hierarchy. Universities face significant challenges in terms of human resource management and how to build good leadership quality. Several factors such as quality assurance systems and motivation also play an important role in influencing the managerial quality of educational institutions. The difference between universities that implement a quality assurance system and those that do not show that universities that do not implement a quality management system focus more on human management, while universities that implement a quality assurance system focus on matters related to administration