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All Journal SEIKO : Journal of Management & Business JURNAL PENDIDIKAN TAMBUSAI Aptisi Transactions on Management Dinasti International Journal of Education Management and Social Science Business, Economics and Entrepreneurship Jurnal Ilmiah Manajemen Kesatuan JIIP (Jurnal Ilmiah Ilmu Pendidikan) BUDGETING : Journal of Business, Management and Accounting Journal of Sustainable Tourism and Entrepreneurship Jurnal Manajemen Transportasi & Logistik (JMTRANSLOG) International Journal of Environmental, Sustainability, and Social Science Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) Mattawang: Jurnal Pengabdian Masyarakat International Journal of Business, Law, and Education International Journal of Business, Economics, and Social Development Jurnal Ilmiah Wahana Pendidikan International Journal of Social Service and Research Journal of Islamic Economics and Social Science (JIESS) AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Journal of Comprehensive Science JURNAL ABDIKARYASAKTI Jurnal Indonesia Sosial Teknologi Journal of Tourism, Culinary, and Entrepreneurship (JTCE) Jurnal Manajemen Innovative: Journal Of Social Science Research Journal of Business on Hospitality and Tourism Journal of Social Science and Business Studies Neraca Manajemen, Akuntansi, dan Ekonomi Jurnal Multidisiplin Indonesia Siber International Journal of Digital Business
Willy Arafah, Willy
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Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Neuroscience Public Health Social Sciences Veterinary Other

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Journal : AKADEMIK: Jurnal Mahasiswa Ekonomi

 1 
Pengaruh E-Trust, E-Satisfaction dan Perceived Value terhadap Repurchase Intention pada Konsumen E-Commerce B2C Coffee Shop Kristin, Nadila Ivanka; Arafah, Willy
AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Vol. 4 No. 3 (2024): AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmeb.v4i3.848

Abstract

This study shows that e-trust, e-satisfaction, and perceived value significantly influence repurchase intention among B2C e-commerce coffee shop consumers. These findings underscore the importance of considering aspects of trust, satisfaction, and perceived value in the context of online shopping. With the positive relationship between these variables and repurchase intention, business managers can enhance their marketing strategies and services to increase customer loyalty. Additionally, this research highlights the crucial role of prior online experience as a moderator in the relationship between e-trust, e-satisfaction, perceived value, and repurchase intention. This indicates that previous online shopping experiences affect the extent to which these factors interact and impact consumers' decisions to repurchase. Therefore, business managers need to consider consumers' prior online experiences when designing effective marketing strategies. The results of this study are as follows: E-Trust positively influences Repurchase Intention, E-Satisfaction positively influences Repurchase Intention, Perceived value positively influences Repurchase Intention, E-Trust does not positively influence Repurchase Intention when moderated by Prior Online Experience, E-Satisfaction positively influences Repurchase Intention when moderated by Prior Online Experience, Perceived value does not positively influence Repurchase Intention when moderated by Prior Online Experience.
Pengaruh Perilaku Etis Penjual terhadap Loyalitas Pelanggan, Kepuasan, dan Kepercayaan dalam Industri Pakaian Soepartono, Sekar Ayu Putri; Arafah, Willy
AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Vol. 4 No. 3 (2024): AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmeb.v4i3.859

Abstract

This study examines the relationship between ethical sales behavior, customer satisfaction, and customer loyalty. Utilizing a conceptual model developed based on CRM and ECSI theories, the research shows that ethical sales behavior has a positive impact on customer satisfaction and loyalty. Additionally, customer satisfaction is proven to have a positive effect on customer loyalty. Customer trust is identified as a variable that influences loyalty and positively impacts customer satisfaction. The results of this study affirm that ethical sales behavior contributes to customer loyalty through customer satisfaction and trust. These findings provide important practical implications for organizations to enhance customer loyalty by improving ethical sales behavior and meeting customer needs.
Co-Authors Aditya Wardana, Aditya Aekram Faisal Agastiya, Auliya Anak Agung Gede Sugianthara Aprilia, Erfita Armawan Putri, Clara Dinda Arsy, Akhmad Arsyan, Muhammad Prabu Asrunputi, Aisyah Pia asrunputri, aisyah pia Astaguna, Nur Ali Astuti , Ayu Widiya Aulia, Syakira Nurul Aulya, Audya Silvy Ayu Wahyuningputri, Rode Azhari, Dita Bahtiar Usman, Bahtiar Basri, Yuswar Zainul Boediman, Surya Fadjar Budianto, Tri Budiman, Surya Fadjar Busono, Mochamad Miftakhul Dava Cahyono, Roby Devi Devi, Devi Devita Gantina Dida Nurhaida Dina Mayasari Soeswoyo, Dina Mayasari Edi, Ragil Yoga ENDRI ENDRI Farel, Mohammad Fathiya, Shafa Fatihah, Mutiara Feti Fatonah Firdayetti Halim, Viona Hanifan, Rivandaru Hargiani, Fransisca Xaveria Harmaini Hartono, Anggito Haryono, Joko Hasanah, Fida Hasanah, Humaira Uswatun Hatta, Aulia Faqih Hera Oktadiana, Hera Hidayat, Candra Justine Tanuwijaya Karnadji, Djati Kenzie, Muhammad Hisyam Maulana Khairyanti, Rashinta Adelia Kristin, Nadila Ivanka Kusmaw, Erik Kusnedi, Rahmat Lasut, Flavina M.O Leon, Farah Margaretha Levyta, Farah M. Rahmad M. Rahmad, M. Rahmad Medika Putra, Mohamad Audi Mochtar, Muhammad Ilyas Mohan, Verawaty Musodiq, Muhamad Dzakwan Mustakman, Fauzi Myrza Rahmanita Netania Emilisa Nova Putra, Aditya Nur, Aji Mohammad Fadrian Nurbaeti Nurbaeti Oliviana, Reva Vebria Paryanto Paryanto Permana, Ade Pradiva, Muhammad Sadam Prasadja Ricardianto, Prasadja Pratama, Fauzan Fahresky Pratolo, Aulia Kumidaninggar Pundarika, Nico Purba, Elkana Puspa, Tiara Rabbani, Athalla Rafif Rachmat Ramadhan, Rachmat Rahmat Ingkadijaya Ramadhan, Rafky Ramadia, Rinaldy Ratri, Resita Sekar Rimbawan, H. A. Danang Romadhowati, Novita Safsafubun, Sylvester Waroec Samia, Nihla Santoso, Mikona Brillia Sarfilianty Anggiani, Sarfilianty Sembiring, Honny Fiva Akira Setiadi, Rafka Islaudyn Putra Soepartono, Sekar Ayu Putri Sofiya, Sofiya Supardi, Endi Syaharani, Puteri Syaputra, Ryco Taqiyyuddin, Muhammad Wahyudi, Agustinus Sri Widanul, Daffa Widayat, Tri Agung Wijanarko, Arand Wijaya, Michael Chandra Wulandari, Natasya Wulandari, Natasya Desti Yasih, Yuni Yasmin, Farah Zhafirah Yolanda Masnita Siagian Yulius, Kevin G