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All Journal SEIKO : Journal of Management & Business JURNAL PENDIDIKAN TAMBUSAI Aptisi Transactions on Management Dinasti International Journal of Education Management and Social Science Business, Economics and Entrepreneurship Jurnal Ilmiah Manajemen Kesatuan JIIP (Jurnal Ilmiah Ilmu Pendidikan) BUDGETING : Journal of Business, Management and Accounting Journal of Sustainable Tourism and Entrepreneurship Jurnal Manajemen Transportasi & Logistik (JMTRANSLOG) International Journal of Environmental, Sustainability, and Social Science Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) Mattawang: Jurnal Pengabdian Masyarakat International Journal of Business, Law, and Education International Journal of Business, Economics, and Social Development Bisnis Net : Jurnal Ekonomi dan Bisnis Jurnal Ilmiah Wahana Pendidikan Jurnal Simki Economic International Journal of Social Service and Research Journal of Islamic Economics and Social Science (JIESS) AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Journal of Comprehensive Science JURNAL ABDIKARYASAKTI Jurnal Indonesia Sosial Teknologi Journal of Tourism, Culinary, and Entrepreneurship (JTCE) Jurnal Manajemen Innovative: Journal Of Social Science Research Journal of Business on Hospitality and Tourism Neraca Manajemen, Akuntansi, dan Ekonomi Jurnal Multidisiplin Indonesia
Willy Arafah, Willy
Unknown Affiliation
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Neuroscience Public Health Social Sciences Veterinary Other

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EXPLORING THE INFLUENCE OF CORPORATE SOCIAL RESPONSIBILITY ON PURCHASE INTENTION VIA CUSTOMER SATISFACTION IN FAST FOOD FOR GENERATION Z IN INDONESIA Rabbani, Athalla Rafif; Arafah, Willy
Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi Vol. 12 No. 11 (2024): Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v12i11.11912

Abstract

AbstractThis study aims to analyze the impact of perceived Corporate Social Responsibility (CSR) on purchase intention through satisfaction among Generation Z consumers in Indonesia, specifically in the context of fast food. With the increasing social awareness of society, especially among Generation Z, consumers are now considering the ethical values and social impact of the brands they choose. The research method used was a survey with a cross-sectional explanatory approach, involving 200 respondents from Generation Z. The results of the analysis show that there is a positive relationship between ethical values and the social impact of brands. The analysis shows that there is a positive relationship between CSR perception and satisfaction, as well as between satisfaction and purchase intention. This research contributes to companies formulating effective marketing strategies by considering Generation Z's expectations and preferences towards CSR initiatives.Keywords: Corporate Social Responsibility, Purchase Intention, Satisfaction, Generasi Z, Fast food, Indonesia.
DAMPAK ENDORSEMENT INFLUENCER DAN CUSTOMER REVIEW ONLINE TERHADAP KEPUTUSAN PEMBELIAN DALAM INDUSTRI KECANTIKAN Mochtar, Muhammad Ilyas; Arafah, Willy
Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi Vol. 12 No. 11 (2024): Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v12i11.11913

Abstract

Abstract This study aims to assess the influence of celebrity influencer attractiveness and online customer reviews on customer attitudes, brand awareness, and purchase intentions within the beauty industry. Using a quantitative approach with Structural Equation Modeling (SEM), data was collected from 150 respondents who are consumers of beauty products in Indonesia. The findings indicate that celebrity influencer attractiveness and online customer reviews have no significant impact on customer attitudes, and customer attitudes do not significantly contribute to brand awareness. However, brand awareness demonstrates a significant positive effect on purchase intentions. These results suggest that companies should prioritize strategies to enhance brand awareness through consistent marketing campaigns while also strengthening relevant customer experiences. Additionally, the study recommends improving the quality of customer reviews and ensuring influencer relevance to the target audience to optimize promotional effectiveness. Keywords: celebrity influencer attractiveness, online customer reviews, customer attitude, brand awareness, purchase intentions. Abstrak Penelitian ini bertujuan untuk mengevaluasi pengaruh daya tarik influencer selebriti dan ulasan pelanggan daring terhadap sikap pelanggan, kesadaran merek, dan niat beli pada industri kecantikan. Dengan menggunakan metode kuantitatif berbasis Structural Equation Modeling (SEM), data dikumpulkan dari 150 responden yang merupakan konsumen produk kecantikan di Indonesia. Hasil analisis menunjukkan bahwa daya tarik influencer selebriti serta ulasan pelanggan daring tidak memberikan pengaruh signifikan terhadap sikap pelanggan, dan sikap pelanggan juga tidak berkontribusi signifikan terhadap peningkatan kesadaran merek. Namun, kesadaran merek terbukti memiliki dampak positif yang signifikan terhadap niat beli pelanggan. Penelitian ini memberikan implikasi praktis bagi perusahaan untuk lebih memprioritaskan strategi peningkatan kesadaran merek melalui kampanye pemasaran yang konsisten serta memperkuat pengalaman pelanggan yang relevan. Selain itu, penelitian ini memberikan rekomendasi untuk memperhatikan kualitas ulasan pelanggan serta relevansi influencer terhadap audiens yang ditargetkan guna meningkatkan efektivitas promosi. Kata kunci: Daya tarik selebriti influencer, ulasan pelanggan online, sikap pelanggan, kesadaran merek, niat beli.
THE INFLUENCE OF SOCIAL MEDIA INFORMATION ON GREEN CONSUMPTION ON GENERATION Z THROUGH SUBJECTIVE NORMS Pradiva, Muhammad Sadam; Arafah, Willy
Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi Vol. 12 No. 11 (2024): Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v12i11.11914

Abstract

AbstractThis study aims to analyze the influence of social media information on green consumption among Generation Z in Jakarta, with subjective norms as a mediating variable. A quantitative approach was employed, collecting data from 300 respondents through a survey. The results indicate a significant positive relationship between social media information and green consumption, as well as between social media information and subjective norms. However, subjective norms failed to mediate the relationship between social media information and green consumption. These findings highlight the importance of social media as an information source in influencing green consumption behavior, despite the unproven role of subjective norms as a mediator. The study's implications provide insights for marketers and policymakers to enhance the effectiveness of green campaigns through social media.Keywords: Social Media Information (SOS), Green Consumption, Subjective Norms (SBN), Green Growth, Sustainable Development, Stimulus-Organisme-Respon (SOR).
The Role of Digital Innovation in Mediating the Influence of Digital Leadership and Digital Capability on Business Performance in the Event/ MICE Industry in Indonesia Ramadhan, Rachmat; Faisal, Aekram; Arafah, Willy
Dinasti International Journal of Education Management And Social Science Vol. 5 No. 6 (2024): Dinasti International Journal of Education Management and Social Science (Augus
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v5i6.2950

Abstract

The objective of this research is to analyze the influence of digital leadership and digital capability on business performance that was mediated by digital innovation in the event/MICE industry in Indonesia. The research utilized technical analysis of structural equation model (SEM), and bootstrapping method to analyze the mediation role. The population for the research is the owner or company leader of Event/ MICE organizers that has been operating for a minimum of 3 (three) years. The sample consisted of 236 respondents, selected by using the method of purposive sampling. The result of the research exhibited that the digital leadership and digital capabilities do not have direct positive influences on business performance. However, digital leadership and digital capabilities positively influence on business performance, after being mediated by digital innovation, and of the two, the digital capabilities have a greater influence on business performance. The study shows that digital leadership and digital capabilities have a positive influence on digital innovation and that business performance is positively impacted by digital innovation.  The practical implication of this research is the importance for management to enhance the role of digital leadership, digital capability and digital innovation to achieve better business performance.  
The Mediating Role Of Strategic Competitive Advantage In Improving Organizational Performance At The Indonesia Air Force Hospital Budianto, Tri; Arafah, Willy; Anggiani, Sarfilianty
Journal of Comprehensive Science Vol. 4 No. 4 (2025): Journal of Comprehensive Science (JCS)
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/jcs.v4i4.3099

Abstract

The purpose of this study is to analyze the influence of organizational competence, entrepreneurial orientation, and employee commitment on organizational performance, with strategic competitive advantage as a mediating variable in Indonesian Air Force Hospitals. This research aims to provide empirical insights into the factors contributing to the improvement of hospital performance in the military sector, particularly in addressing competitive challenges and resource constraints. Using a quantitative approach with primary data, the study collected responses from 152 mid-level and senior hospital leaders through a structured questionnaire. The sampling technique employed was non-probability sampling with a purposive sampling method to ensure comprehensive data representation. Data analysis was conducted using Structural Equation Modeling-Partial Least Square with SmartPLS 3.2.9 software. The findings indicate that organizational competence, entrepreneurial orientation, and employee commitment have a positive impact on organizational performance. Additionally, strategic competitive advantage is proven to mediate the influence of organizational competence and entrepreneurial orientation on organizational performance, while the mediation effect of employee commitment was not supported. This study contributes to the theoretical development of strategic management, particularly in organizational behavior and human resource management. Practically, the findings serve as a reference for hospital management in enhancing competitiveness and operational effectiveness through competitive advantage strategies.
The Mediating Role Of Strategic Leadership Advantage In Improving Organizational Performance At The Indonesia Army Hospital Mohan, Verawaty; Arafah, Willy; Anggiani, Sarfilianty
Journal of Comprehensive Science Vol. 4 No. 4 (2025): Journal of Comprehensive Science (JCS)
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/jcs.v4i4.3100

Abstract

The leadership strategy at the Indonesian Army Hospital that has driven increased efficiency and quality of service, employees must also have the ability to innovate. In an increasingly complex and dynamic environment, innovation is key to maintaining and improving the quality of health services. This research aims to analyze the influence of strategic flexibility, competitive advantage, and employee innovation on organizational performance in the context of TNI Army Hospitals, mediated by strategic leadership. This research is a quantitative research method, with primary data sources, namely using questionnaires distributed directly to respondents. The sampling technique used in this study is saturated sampling (census) with individual units of analysis, specifically targeting 155 top and middle managers at the TNI Hospital. Data collection was cross-sectional using questionnaires distributed online. The data analysis method used is the Structural Equation Modeling-Partial Least Square (SEM-PLS) method with the help of SmartPLS version 3.2.9 software. Based on the hypothesis testing results, it was found that strategic flexibility and competitive advantage have a direct effect on organizational performance, while employee innovation does not have a direct effect on organizational performance. Other results indicate that strategic flexibility and competitive advantage have an indirect effect on organizational performance through the mediation variable of strategic leadership. The variable of strategic leadership in this study acts as a partial mediator, because the value of the indirect influence is smaller than the value of the direct influence. Therefore, strategic leadership can strengthen the influence of strategic flexibility and competitive advantage on organizational performance. But it cannot strengthen the influence of employee innovation on organizational performance.
THE INFLUENCE OF LIVE-STREAMING MARKETING TYPES ON THE BUYING INTEREST OF GENERAL Z CONSUMERS IN BUYING CLOTHES Setiadi, Rafka Islaudyn Putra; Arafah, Willy
Jurnal Manajemen Vol 6, No 1 (2026): February
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/jm.v6i1.76566

Abstract

Abstract: Advances in digital technology have driven the emergence of innovative marketing strategies, one of which is live-streaming marketing, which is now widely adopted in the fashion industry. This research explores howProfessional Live-streaming MarketingAndEntertainment Live-streaming Marketinginfluence Gen Z's desire to purchase fashion products. This study also examines whetherSocial Influence Mechanismplays a role in this relationship. Data was collected from 122 Gen Z individuals (18-26 years old) in Greater Jakarta who watchedlive-streaming fashion, with analysis conducted using SEM. The findings show that both types of live streaming positively influence Purchase Intention. Most importantly,Social Influence Mechanismwas found to be a key mediator. This implies that fashion brands should combine useful information with engaging content and encourage interaction to increase Gen Z purchases.Keywords: Live Streaming Marketing, Social Influence Mechanism, Purchase Intention, Gen Z
Anteseden dari Green Purchase Intention pada Merek Bodycare di Indonesia Samia, Nihla; Fatihah, Mutiara; Arafah, Willy
Jurnal Pendidikan Tambusai Vol. 8 No. 1 (2024): April 2024
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jptam.v8i1.12497

Abstract

Penelitian ini bertujuan untuk menguji dan menganalisis peran attitude, subjective norm, perceived behavioral control, social media usage, social media marketing, dan digital marketing interactions terhadap green purchase intentions di kalangan konsumen yang menggunakan atau memakai merek bodycare terbaik di Indonesia. Sampel yang digunakan dalam penelitian ini berjumlah 232 responden. Teknik pengambilan sampel yang digunakan adalah purposive sampling. Data dianalisis dengan menggunakan metode Structural Equation Model (SEM). Hasil penelitian ini adalah: (1) Atittude berpengaruh positif terhadap green purchase intention, (2) Subjective norms berpengaruh positif terhadap green purchase intention, (3) Perceived behavioral control berpengaruh positif terhadap green purchase intention, (4) Social media usage berpengaruh positif terhadap green purchase intention, (5) Social media marketing berpengaruh positif terhadap green purchase intention, dan (6) Digital marketing interactions berpengaruh positif terhadap green purchase intentions.
Konsekuensi dari Brand Logo Typeface pada Merek Aplikasi Transportasi Online Yasmin, Farah Zhafirah; Arafah, Willy
Jurnal Pendidikan Tambusai Vol. 8 No. 1 (2024): April 2024
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jptam.v8i1.12970

Abstract

Penelitian ini bertujuan untuk menguji dan menganalisis peran brand logo typeface, brand attitude, consumer satisfaction, dan brand preference terhadap purchase intentions di kalangan konsumen yang menggunakan atau memakai merek aplikasi transportasi online di Indonesia. Sampel yang digunakan dalam penelitian ini berjumlah 160 responden. Teknik pengambilan sampel yang digunakan adalah purposive sampling. Data dianalisis dengan menggunakan metode Structural Equation Model (SEM). Hasil penelitian ini adalah: (1) Brand logo typeface tidak berpengaruh positif terhadap brand attitude, (2) Brand logo typeface berpengaruh positif terhadap customer satisfaction, (3) Brand attitude berpengaruh positif terhadap brand preference, (4) Customer satisfaction tidak berpengaruh positif terhadap brand preference, (5) Customer satisfaction berpengaruh positif terhadap brand attitude, (6) Brand attitude tidak berpengaruh positif terhadap purchase intentions, (7) Brand preference berpengaruh positif terhadap purchase intention, dan (8) Customer satisfaction berpengaruh positif terhadap purchase intention.
Pengaruh Green Brand Equity terhadap Green Word of Mouth: Peran Mediasi dari Dua Green Factors pada Peralatan Rumah Tangga Hemat Energi di Indonesia Wulandari, Natasya Desti; Oliviana, Reva Vebria; Arafah, Willy
Jurnal Pendidikan Tambusai Vol. 8 No. 1 (2024): April 2024
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jptam.v8i1.13007

Abstract

Penelitian ini bertujuan untuk menguji dan menganalisis peran green brand equity, green brand attachment, dan green brand attitude terhadap green word of mouth di kalangan konsumen yang menggunakan peralatan rumah tangga hemat energi di Indonesia. Sampel yang digunakan dalam penelitian ini berjumlah 150 responden. Teknik pengambilan sampel yang digunakan adalah purposive sampling. Data dianalisis dengan menggunakan metode Structural Equation Model (SEM). Hasil penelitian ini adalah: (1) Green brand equity berpengaruh positif terhadap green word of mouth, (2) Green brand equity berpengaruh positif terhadap green brand attchment, (3) Green brand equity berpengaruh positif terhadap green brand attitude, (4) Green brand attchment berpengaruh positif terhadap green word of mouth, (5) Green brand attitude berpengaruh positif terhadap green word of mouth, (6) Green brand attachment memediasi pengaruh positif green brand equity terhadap green word of mouth, dan (7) Green brand attitude memediasi pengaruh positif green brand equity terhadap green word of mouth.
Co-Authors Aekram Faisal Agastiya, Auliya Anak Agung Gede Sugianthara Aprilia, Erfita Armawan Putri, Clara Dinda Arsy, Akhmad Arsyan, Muhammad Prabu Asrunputi, Aisyah Pia asrunputri, aisyah pia Astaguna, Nur Ali Astuti , Ayu Widiya Aulia, Syakira Nurul Aulya, Audya Silvy Ayu Wahyuningputri, Rode Azhari, Dita Basri, Yuswar Zainul Boediman, Surya Fadjar Budianto, Tri Budiman, Surya Fadjar Busono, Mochamad Miftakhul Dava Cahyono, Roby Dara, Nada Jauza Adinda Devi Devi, Devi Devita Gantina Dida Nurhaida Dina Mayasari Soeswoyo, Dina Mayasari ENDRI ENDRI Farel, Mohammad Fathiya, Shafa Fatihah, Mutiara Fazriansyah, Ryan Feti Fatonah Firdayetti Halim, Viona Hanifan, Rivandaru Hargiani, Fransisca Xaveria Harmaini Hartono, Anggito Haryono, Joko Hasanah, Fida Hasanah, Humaira Uswatun Hatta, Aulia Faqih Hera Oktadiana, Hera Karnadji, Djati Kenzie, Muhammad Hisyam Maulana Khairyanti, Rashinta Adelia Kristin, Nadila Ivanka Kusmaw, Erik Kusnedi, Rahmat Lasut, Flavina M.O Leon, Farah Margaretha Levyta, Farah M. Rahmad M. Rahmad, M. Rahmad Medika Putra, Mohamad Audi Mochtar, Muhammad Ilyas Mohan, Verawaty Musodiq, Muhamad Dzakwan Mustakman, Fauzi Myrza Rahmanita Netania Emilisa Nova Putra, Aditya Nur, Aji Mohammad Fadrian Nurbaeti Nurbaeti Oliviana, Reva Vebria Paryanto Paryanto Permana, Ade Pradiva, Muhammad Sadam Prasadja Ricardianto, Prasadja Pratama, Fauzan Fahresky Pratolo, Aulia Kumidaninggar Purba, Elkana Puspa, Tiara Rabbani, Athalla Rafif Rachmat Ramadhan, Rachmat Rahmat Ingkadijaya Ramadhan, Rafky Ramadia, Rinaldy Ratri, Resita Sekar Rimbawan, H. A. Danang Romadhowati, Novita Safsafubun, Sylvester Waroec Samia, Nihla Santoso, Mikona Brillia Sarfilianty Anggiani, Sarfilianty Sembiring, Honny Fiva Akira Setiadi, Rafka Islaudyn Putra Soepartono, Sekar Ayu Putri Sofiya, Sofiya Supardi, Endi Syaharani, Puteri Taqiyyuddin, Muhammad Velix, Ion Wahyudi, Agustinus Sri Widanul, Daffa Widayat, Tri Agung Wijanarko, Arand Wijaya, Michael Chandra Wulandari, Natasya Wulandari, Natasya Desti Yasih, Yuni Yasmin, Farah Zhafirah Yolanda Masnita Siagian Yulius, Kevin G