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All Journal SEIKO : Journal of Management & Business JURNAL PENDIDIKAN TAMBUSAI Dinasti International Journal of Education Management and Social Science Business, Economics and Entrepreneurship Jurnal Ilmiah Manajemen Kesatuan JIIP (Jurnal Ilmiah Ilmu Pendidikan) BUDGETING : Journal of Business, Management and Accounting Journal of Sustainable Tourism and Entrepreneurship Jurnal Manajemen Transportasi & Logistik (JMTRANSLOG) Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) Mattawang: Jurnal Pengabdian Masyarakat International Journal of Business, Law, and Education International Journal of Business, Economics, and Social Development Jurnal Ilmiah Wahana Pendidikan International Journal of Social Service and Research Journal of Islamic Economics and Social Science (JIESS) Journal of Comprehensive Science JURNAL ABDIKARYASAKTI Journal of Tourism, Culinary, and Entrepreneurship (JTCE) Jurnal Manajemen Journal of Business on Hospitality and Tourism Journal of Social Science and Business Studies Neraca Manajemen, Akuntansi, dan Ekonomi Jurnal Multidisiplin Indonesia Siber International Journal of Digital Business
Willy Arafah, Willy
Unknown Affiliation
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Neuroscience Public Health Social Sciences Veterinary Other

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Pengaruh Brand Love Pada Brand Loyalty Melalui Self - Esteem dan Brand Trust Devi, Devi; Margaretha, Farah; Arafah, Willy
SEIKO : Journal of Management & Business Vol 6, No 1 (2023): January - Juny
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v6i1.3645

Abstract

Penelitian ini bertujuan untuk mengetahui hubungan antara Brand Love, Self – Esteem, Brand Trust terhadap Brand Loyalty pada Industri smartphone di Indonesia. Penelitian ini menggunakan data primer yang diperoleh dengan cara menyebarkan kuesioner secara online menggunakan bantuan google form. Sampel penelitian ini terdiri dari 220 orang di Indonesia yang tertarik dengan industri smartphone. Responden dari penelitian ini adalah konsumen yang melakukan penggunaan smartphone minimal dalam kurun waktu 1 tahun terakhir. Data dari penelitian ini yaitu data cross sectional dimana data yang didapat dalam tempo waktu yang telah ditetapkan. Analisis data untuk uji hipotesis menggunakan analisis Structural Equation Model (SEM). Hasil dari penelitian ini menjelaskan bahwa Brand Love berpengaruh positif terhadap Self - Esteem. Self – Esteem berpengaruh positif terhadap Brand Loyalty. Sedangkan untuk Brand Love berpengaruh positif terhadap Brand Trust. Lalu, Brand Trust berpengaruh positif terhadap Brand Loyalty, Self Esteem memediasi pengaruh Brand Love terhadap Brand Loyalty. Brand Trust memediasi pengaruh Brand Love terhadap Brand Loyalty. Beberapa saran lain untuk manajer juga dijelaskan dalam penelitian ini perilaku dan preferensi konsumen sangat penting untuk mempertahankan hubungan jangka panjang perusahaan dengan konsumen dalam bentuk kelangsungan bisnis perusahaan dan loyalitas konsumen. Untuk penelitian selanjutnya disarankan menggunakan variabel berbeda seperti emotional commitment dan behavioral commitment. Kata Kunci: brand love; self esteem; brand trust; brand loyalty.
Formation of an Effective and Creative Business Team at Bina Amanah Cordova Entrepreneurship School: Pembentukan Tim Bisnis Yang Efektif dan Kreatif pada Sekolah Kewirausahaan Bina Amanah Cordova Anggiani, Sarfilianty; Emilisa, Netania; Arafah, Willy; Asrunputi, Aisyah Pia; Rimbawan, H. A. Danang
Mattawang: Jurnal Pengabdian Masyarakat Vol. 5 No. 3 (2024)
Publisher : Yayasan Ahmar Cendekia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.mattawang2942

Abstract

This activity aims to provide counseling and training to the community so that they can form and understand the role of creative and effective teams in business so that they can start and develop businesses with effective collaboration and provide support in developing people's desires as prospective entrepreneurs and increasing entrepreneurial abilities to develop creative and effective teamwork. It is known to people who study at the Bina Amanah Cordova Entrepreneurship School that success in competing and expanding the creativity of the products produced and their delivery to customers requires a creative and effective team. The material provided is counseling to form a creative and influential business team. It is hoped that the results of this PkM will give an understanding of readiness to become an entrepreneur with a creative and effective business team. The positive implications and impacts of PkM are increasing enthusiasm for starting new small businesses or MSMEs, developing existing businesses with creative and effective teamwork, and building economic independence for the community. Abstrak Tujuan dari kegiatan ini untuk memberikan penyuluhan dan pembekalan kepada masyarakat agar mampu membentuk dan memahami peran tim yang kreatif dan efektif dalam bisnis, sehingga mampu memulai dan mengembangkan usaha dengan kerjasama yang efektif serta memberikan dukungan dalam mengembangkan keinginan masyarakat sebagai calon wirausaha dan meningkatkan kemampuan wirausaha untuk mengembangkan kerjasama tim yang kreatif dan efektif. Karena diketahui oleh masyarakat yang bersekolah di Sekolah Kewirausahaan Bina Amanah Cordova bahwa keberhasilan dalam bersaing dan meningkatkan kreativitas produk yang dihasilkan serta penyampaiannya kepada pelanggan memerlukan tim yang kreatif dan efektif. Materi yang diberikan berupa penyuluhan dengan tema membentuk tim usaha yang kreatif dan efektif. Hasil dari PkM ini diharapkan dapat memberikan pemahaman mengenai kesiapan untuk memiliki kemampuan menjadi wirausaha dengan tim yang kreatif dan efektif dalam berusaha. Implikasi dan dampak positif dari PkM ini adalah meningkatkan semangat memulai usaha kecil atau UMKM baru dan mengembangkan usaha yang sudah ada dengan kerjasama tim yang kreatif dan efektif serta membangun kemandirian ekonomi bagi masyarakat.
Dynamics of Trust, Information Quality, and Risk Perception in Online Purchasing Decisions Astuti , Ayu Widiya; Arafah, Willy; Nur, Aji Mohammad Fadrian
Jurnal Multidisiplin Indonesia Vol. 3 No. 7 (2024): Jurnal Multidisiplin Indonesia
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/jmi.v3i7.1634

Abstract

This study aims to analyze the influence of trust, information quality and risk perception on online purchase decisions. This research is a quantitative research with a research design using exploration. The population in this study is the overall consumer of online shop services  in South Jakarta. The sampling method in this study uses purposive sampling using the Roscoe (1975) approach in determining the number of samples. The data analysis method in this study uses SEM-PLS. Based on the results of the study, it was found that trust, information quality and risk perception play an important role in influencing online purchase decisions. It was also found that the perception of risk had a significant negative effect on purchase decisions.
EXPLORING THE INFLUENCE OF CORPORATE SOCIAL RESPONSIBILITY ON PURCHASE INTENTION VIA CUSTOMER SATISFACTION IN FAST FOOD FOR GENERATION Z IN INDONESIA Rabbani, Athalla Rafif; Arafah, Willy
Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi Vol. 12 No. 11 (2024): Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v12i11.11912

Abstract

AbstractThis study aims to analyze the impact of perceived Corporate Social Responsibility (CSR) on purchase intention through satisfaction among Generation Z consumers in Indonesia, specifically in the context of fast food. With the increasing social awareness of society, especially among Generation Z, consumers are now considering the ethical values and social impact of the brands they choose. The research method used was a survey with a cross-sectional explanatory approach, involving 200 respondents from Generation Z. The results of the analysis show that there is a positive relationship between ethical values and the social impact of brands. The analysis shows that there is a positive relationship between CSR perception and satisfaction, as well as between satisfaction and purchase intention. This research contributes to companies formulating effective marketing strategies by considering Generation Z's expectations and preferences towards CSR initiatives.Keywords: Corporate Social Responsibility, Purchase Intention, Satisfaction, Generasi Z, Fast food, Indonesia.
DAMPAK ENDORSEMENT INFLUENCER DAN CUSTOMER REVIEW ONLINE TERHADAP KEPUTUSAN PEMBELIAN DALAM INDUSTRI KECANTIKAN Mochtar, Muhammad Ilyas; Arafah, Willy
Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi Vol. 12 No. 11 (2024): Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v12i11.11913

Abstract

Abstract This study aims to assess the influence of celebrity influencer attractiveness and online customer reviews on customer attitudes, brand awareness, and purchase intentions within the beauty industry. Using a quantitative approach with Structural Equation Modeling (SEM), data was collected from 150 respondents who are consumers of beauty products in Indonesia. The findings indicate that celebrity influencer attractiveness and online customer reviews have no significant impact on customer attitudes, and customer attitudes do not significantly contribute to brand awareness. However, brand awareness demonstrates a significant positive effect on purchase intentions. These results suggest that companies should prioritize strategies to enhance brand awareness through consistent marketing campaigns while also strengthening relevant customer experiences. Additionally, the study recommends improving the quality of customer reviews and ensuring influencer relevance to the target audience to optimize promotional effectiveness. Keywords: celebrity influencer attractiveness, online customer reviews, customer attitude, brand awareness, purchase intentions. Abstrak Penelitian ini bertujuan untuk mengevaluasi pengaruh daya tarik influencer selebriti dan ulasan pelanggan daring terhadap sikap pelanggan, kesadaran merek, dan niat beli pada industri kecantikan. Dengan menggunakan metode kuantitatif berbasis Structural Equation Modeling (SEM), data dikumpulkan dari 150 responden yang merupakan konsumen produk kecantikan di Indonesia. Hasil analisis menunjukkan bahwa daya tarik influencer selebriti serta ulasan pelanggan daring tidak memberikan pengaruh signifikan terhadap sikap pelanggan, dan sikap pelanggan juga tidak berkontribusi signifikan terhadap peningkatan kesadaran merek. Namun, kesadaran merek terbukti memiliki dampak positif yang signifikan terhadap niat beli pelanggan. Penelitian ini memberikan implikasi praktis bagi perusahaan untuk lebih memprioritaskan strategi peningkatan kesadaran merek melalui kampanye pemasaran yang konsisten serta memperkuat pengalaman pelanggan yang relevan. Selain itu, penelitian ini memberikan rekomendasi untuk memperhatikan kualitas ulasan pelanggan serta relevansi influencer terhadap audiens yang ditargetkan guna meningkatkan efektivitas promosi. Kata kunci: Daya tarik selebriti influencer, ulasan pelanggan online, sikap pelanggan, kesadaran merek, niat beli.
THE INFLUENCE OF SOCIAL MEDIA INFORMATION ON GREEN CONSUMPTION ON GENERATION Z THROUGH SUBJECTIVE NORMS Pradiva, Muhammad Sadam; Arafah, Willy
Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi Vol. 12 No. 11 (2024): Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v12i11.11914

Abstract

AbstractThis study aims to analyze the influence of social media information on green consumption among Generation Z in Jakarta, with subjective norms as a mediating variable. A quantitative approach was employed, collecting data from 300 respondents through a survey. The results indicate a significant positive relationship between social media information and green consumption, as well as between social media information and subjective norms. However, subjective norms failed to mediate the relationship between social media information and green consumption. These findings highlight the importance of social media as an information source in influencing green consumption behavior, despite the unproven role of subjective norms as a mediator. The study's implications provide insights for marketers and policymakers to enhance the effectiveness of green campaigns through social media.Keywords: Social Media Information (SOS), Green Consumption, Subjective Norms (SBN), Green Growth, Sustainable Development, Stimulus-Organisme-Respon (SOR).
The Role of Boundary Spanning Strategy in Mediating the Improvement of Organizational Performance: A Study on the Indonesian Ministry of Health Hospital Paryanto, Paryanto; Arafah, Willy; Anggiani, Sarfilianty
International Journal of Business, Economics, and Social Development Vol 6, No 2 (2025)
Publisher : Research Collaboration Community (RCC)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46336/ijbesd.v6i2.892

Abstract

Purpose - This study aims to analyze the role of Boundary Spanning Strategy in mediating the influence of Organizational Culture, Strategic Leadership, and Job Satisfaction on Organizational Performance within the context of a study conducted at Ministry of Health hospitals in Indonesia. These hospitals are characterized by resource-intensive operations, substantial capital, advanced technology, detailed procedures, and complex challenges. Additionally, strict regulations, silo culture, and bureaucratic complexity often hinder innovation and managerial effectiveness. Methodology - This study adopts a quantitative approach using a non-random purposive sampling technique with a cross-sectional or one-shot design. Data were collected through an online questionnaire distributed to top- and middle-level managers across 37 Ministry of Health hospitals throughout Indonesia. A total of 320 responses were collected and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS version 3 software. Findings - The results indicate that Boundary Spanning Strategy fully mediates the influence of Strategic Leadership on Organizational Performance and partially mediates the influence of Organizational Culture on Organizational Performance. Meanwhile, although Job Satisfaction has a direct influence on Organizational Performance, its indirect effect through Boundary Spanning Strategy is not significant, indicating the absence of mediation. Implications - The theoretical implication of this research is to extend the understanding of organizational theories, particularly Resource-Based View and Organizational Behavior Theory, by emphasizing the critical role of boundary-spanning strategies in enhancing organizational performance. Practically, the findings offer guidance for hospital managers to strengthen boundary-spanning competencies, prevent silo culture, and foster cross-unit collaboration within the organization. Furthermore, this study underscores the importance of regulatory support to encourage boundary-spanning behaviors in the healthcare sector. Research Limitations - The limitations of this study include the use of a single quantitative approach and a cross-sectional design, which restrict the understanding of the dynamic relationships between variables over time. Therefore, future research is recommended to employ a mixed-methods approach with a longitudinal design to gain a more comprehensive insight into the studied phenomenon.
The Influence of Work Efficiency, Strategic Leadersip, and Organizational Change Mediated by Digital Transformation on the Organizational Performance of Indonesian Army Hospitals Mustakman, Fauzi; Arafah, Willy; Anggiani, Sarfilianty
International Journal of Business, Economics, and Social Development Vol 6, No 2 (2025)
Publisher : Research Collaboration Community (RCC)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46336/ijbesd.v6i2.899

Abstract

This quantitative study aims to analyze the mediating role of Digital Transformation on Organizational Performance in Level II Army Hospitals of the Indonesian National Armed Forces (TNI AD), with independent variables including Work Efficiency, Strategic Leadership, and Organizational Change. Data collection was conducted using a cross-sectional approach, employing non-probability sampling with a purposive sampling technique. The unit of analysis comprised individuals at the Top and Middle Management levels of Level II Army Hospitals, with a total population of 318. Data were collected online via Google Forms, yielding 209 valid responses, which were subsequently analyzed using SEM-PLS version 3. The study's findings explain 10 hypotheses, consisting of 7 direct effect hypotheses, of which 4 were supported and 3 were not. Additionally, there were 3 indirect effect hypotheses, where 1 was supported and 2 were not. The most dominant indirect effect hypothesis revealed a positive full mediation effect of Digital Transformation between Organizational Change and Organizational Performance. The theoretical implication indicates that incorporating Digital Transformation as a mediating variable strengthens the impact of Organizational Change while weakening the influence of Work Efficiency and Strategic Leadership on Organizational Performance. Meanwhile, the managerial implication suggests that Digital Transformation in Level II Army Hospitals of TNI AD has a significant impact on Organizational Performance. This study also has limitations, as data were collected only from 14 out of 77 Level II Army Hospitals under the TNI AD healthcare system. The originality of this research lies in the fact that studies examining the influence of Digital Transformation and Strategic Leadership on Organizational Performance in Army Hospitals remain scarce
The Influence of Electronic Human Resource Management, Strategic Leadership, and Work Motivation on Organizational Performance in Indonesian Army Hospitals: The Mediating Role of Organizational Culture Permana, Ade; Arafah, Willy; Anggiani, Sarfilianty
International Journal of Business, Economics, and Social Development Vol 6, No 2 (2025)
Publisher : Research Collaboration Community (RCC)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46336/ijbesd.v6i2.890

Abstract

This study aims to analyze the influence of Electronic Human Resource Management (E-HRM), Strategic Leadership, and Work Motivation on the Organizational Performance of Indonesian Army hospitals, with Organizational Culture as a mediating variable. Implementing this research in the context of military hospitals is expected to enhance the performance of Indonesian Army hospitals. This study employs a quantitative approach with a non-probability sampling method, specifically purposive sampling. The analyzed unit consists of middle-to-upper-level leaders in Indonesian Army hospitals. Data were collected through a questionnaire using a Likert scale of 1–5, distributed to 278 respondents. Structural Equation Modeling (SEM) was utilized to analyze data and examine the relationships between variables, including the mediating role of Organizational Culture. The results indicate that E-HRM does not directly influence Organizational Performance but has a positive effect through Organizational Culture as a mediator. Strategic Leadership significantly and directly impacts Organizational Performance, while Work Motivation does not have a direct influence but positively affects Organizational Performance through Organizational Culture. Additionally, Organizational Culture fully mediates the positive effects of E-HRM and Work Motivation on Organizational Performance and partially mediates the relationship between Strategic Leadership and Organizational Performance. This study contributes to theory and management practices by developing a model integrating E-HRM, Strategic Leadership, and Work Motivation within the Indonesian Army hospital context. It provides insights for optimizing leadership strategies, strengthening Organizational Culture, enhancing Work Motivation, and improving the effectiveness of E-HRM implementation to achieve better Organizational Performance.
Influence of SHE (Safety, Hygiene, Environment) and Service Quality on Purchase Intention Mediated By Pricing Policy on Scheduled Domestic Airlines in Indonesia Wardana, Aditya; Arafah, Willy; Usman, Bahtiar
Siber International Journal of Digital Business (SIJDB) Vol. 2 No. 4 (2025): (SIJDB) Siber International Journal of Digital Business (April - June 2025)
Publisher : Siber Nusantara Review & Yayasan Sinergi Inovasi Bersama (SIBER)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/sijdb.v2i4.198

Abstract

The aim of this research is to analyse the influence of SHE (safety, hygiene, and environment) and service quality on purchase intention, which mediates pricing policy on scheduled domestic airlines in Indonesia. This research was conducted by distributing questionnaires to consumers via Google Forms to 250 respondents containing demographic questions and 43 statement items. The research method used is hypothesis testing. We measured the respondents' answers using a Likert scale, scoring from one to five, use Smart-PLS version 3.0 software with multivariate analysis methods. Structural Equation Model (SEM). It is directly proven that there is a significant positive influence between service quality and purchase intention. However, SHE to purchase intention is not proven to have a significant effect. Meanwhile, based on indirect hypothesis testing, it is proven that there is a significant influence between service quality and purchase intention mediated by pricing policy. And SHE variables mediated by pricing policy do not have a significant influence on purchase intention. In this research, researchers have limitations that future researchers can develop further by adding new variables or using other research methods. As a conclusion, the researcher has provided suggestions that may be useful for other researchers.
Co-Authors Aditya Wardana, Aditya Aekram Faisal Agastiya, Auliya Anak Agung Gede Sugianthara Aprilia, Erfita Armawan Putri, Clara Dinda Arsyan, Muhammad Prabu Asrunputi, Aisyah Pia Astaguna, Nur Ali Astuti , Ayu Widiya Aulia, Syakira Nurul Ayu Wahyuningputri, Rode Azhari, Dita Bahtiar Usman, Bahtiar Boediman, Surya Fadjar Budianto, Tri Budiman, Surya Fadjar Busono, Mochamad Miftakhul Dava Cahyono, Roby Devi Devi, Devi Devita Gantina Dida Nurhaida Dina Mayasari Soeswoyo, Dina Mayasari Edi, Ragil Yoga ENDRI ENDRI Feti Fatonah Hargiani, Fransisca Xaveria Hartono, Anggito Haryono, Joko Hasanah, Humaira Uswatun Hatta, Aulia Faqih Hera Oktadiana, Hera Hidayat, Candra Justine Tanuwijaya Karnadji, Djati Kenzie, Muhammad Hisyam Maulana Khairyanti, Rashinta Adelia Kusmaw, Erik Kusnedi, Rahmat Lasut, Flavina M.O Leon, Farah Margaretha Levyta, Farah Mochtar, Muhammad Ilyas Mohan, Verawaty Musodiq, Muhamad Dzakwan Mustakman, Fauzi Myrza Rahmanita Netania Emilisa Nova Putra, Aditya Nur, Aji Mohammad Fadrian Nurbaeti Nurbaeti Paryanto Paryanto Permana, Ade Pradiva, Muhammad Sadam Prasadja Ricardianto, Prasadja Pratama, Fauzan Fahresky Pundarika, Nico Puspa, Tiara Rabbani, Athalla Rafif Rachmat Ramadhan, Rachmat Rahmat Ingkadijaya Ratri, Resita Sekar Rimbawan, H. A. Danang Santoso, Mikona Brillia Sarfilianty Anggiani, Sarfilianty Sembiring, Honny Fiva Akira Setiadi, Rafka Islaudyn Putra Supardi, Endi Syaharani, Puteri Syaputra, Ryco Taqiyyuddin, Muhammad Wahyudi, Agustinus Sri Widayat, Tri Agung Wijaya, Michael Chandra Wulandari, Natasya Yasih, Yuni Yolanda Masnita Siagian Yulius, Kevin G