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All Journal SEIKO : Journal of Management & Business JURNAL PENDIDIKAN TAMBUSAI Aptisi Transactions on Management Dinasti International Journal of Education Management and Social Science Business, Economics and Entrepreneurship Jurnal Ilmiah Manajemen Kesatuan JIIP (Jurnal Ilmiah Ilmu Pendidikan) BUDGETING : Journal of Business, Management and Accounting Journal of Sustainable Tourism and Entrepreneurship Jurnal Manajemen Transportasi & Logistik (JMTRANSLOG) International Journal of Environmental, Sustainability, and Social Science Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) Mattawang: Jurnal Pengabdian Masyarakat International Journal of Business, Law, and Education International Journal of Business, Economics, and Social Development Bisnis Net : Jurnal Ekonomi dan Bisnis Jurnal Ilmiah Wahana Pendidikan Jurnal Simki Economic International Journal of Social Service and Research Journal of Islamic Economics and Social Science (JIESS) AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Journal of Comprehensive Science JURNAL ABDIKARYASAKTI Jurnal Indonesia Sosial Teknologi Journal of Tourism, Culinary, and Entrepreneurship (JTCE) Jurnal Manajemen Innovative: Journal Of Social Science Research Journal of Business on Hospitality and Tourism Neraca Manajemen, Akuntansi, dan Ekonomi Jurnal Multidisiplin Indonesia
Willy Arafah, Willy
Unknown Affiliation
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Neuroscience Public Health Social Sciences Veterinary Other

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Konsekuensi dari Patronage Behaviour pada Industri Fashion Lokal di Indonesia Romadhowati, Novita; Arafah, Willy
Jurnal Pendidikan Tambusai Vol. 8 No. 1 (2024): April 2024
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jptam.v8i1.13015

Abstract

Penelitian ini bertujuan untuk menguji dan menganalisis peran product, price, place, physical environment, dan customer satisfaction terhadap patronage behaviour di kalangan konsumen yang menggunakan atau memakai merek fashion lokal di Indonesia. Sampel yang digunakan dalam penelitian ini berjumlah 261 responden. Teknik pengambilan sampel yang digunakan adalah purposive sampling. Data dianalisis dengan menggunakan metode Structural Equation Model (SEM). Hasil penelitian ini adalah: (1) Product tidak berpengaruh positif terhadap customer satisfaction, (2) Price tidak berpengaruh positif terhadap customer satisfaction, (3) Place berpengaruh positif terhadap customer satisfaction, (4) Physical environment berpengaruh positif terhadap customer satisfaction, dan (5) Customer satisfaction berpengaruh positif terhadap patronage behaviour.
Konsekuensi dari Ethical Behaviour dan Trust pada Industri Sport Brand di Indonesia Fathiya, Shafa; Aulya, Audya Silvy; Arafah, Willy
Jurnal Pendidikan Tambusai Vol. 8 No. 1 (2024): April 2024
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jptam.v8i1.13016

Abstract

Penelitian ini bertujuan untuk menguji dan menganalisis peran ethical behaviour, trust, brand experience, brand authenticity, dan brand equity terhadap customer satisfaction di kalangan konsumen yang menggunakan atau memakai merek sport brand terbaik di Indonesia. Sampel yang digunakan dalam penelitian ini berjumlah 231 responden. Teknik pengambilan sampel yang digunakan adalah purposive sampling. Data dianalisis dengan menggunakan metode Structural Equation Model (SEM). Hasil penelitian ini adalah: (1) Ethical behaviour berpengaruh positif terhadap brand experience, (2) Trust berpengaruh positif terhadap brand experience, (3) Brand experience berpengaruh positif terhadap brand authenticity, (4) Brand experience berpengaruh positif terhadap brand equity, (5) Brand authenticity tidak berpengaruh positif terhadap customer satisfaction, dan (6) Brand equity berpengaruh positif terhadap customer satisfaction.
Pengaruh Efektivitas Iklan Dimoderasi Citra Merek terhadap Keputusan Pembelian Tiket.com Safsafubun, Sylvester Waroec; Ramadia, Rinaldy; Arafah, Willy
Jurnal Pendidikan Tambusai Vol. 8 No. 1 (2024): April 2024
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jptam.v8i1.14570

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh efektivitas iklan terhadap citra merek, citra merek terhadap keputusan pembelian, efektivitas iklan terhadap keputusan pembelian, dan citra merek yang memoderasi efektivitas iklan terhadap keputusan pembelian. Data diperoleh dengan menyebarkan kuesioner secara online kepada individual pada pengalaman konsumen yang telah menggunakan aplikasi Tiket.com. Jumlah sampel yang digunakan dalam penelitian ini sebanyak 70 responden dengan teknik pengambilan sampel yaitu purposive sampling. Metode analisis data yang digunakan dalam penelitian ini adalah Structural Equation Model (SEM) dengan menggunakan software AMOS 21. Hasil penelitian menunjukkan bahwa efektivitas iklan berpengaruh positif terhadap keputusan pembelian online, citra merek berpengaruh positif terhadap keputusan pembelian online, keputusan pembelian online berpengaruh positif terhadap citra merek, dan efektivitas iklan berpengaruh positif terhadap Keputusan pembelian online yang dimoderasi oleh citra merek.
Pengaruh Shopping Enjoyment terhadap Impulse Buying yang Dimediasi oleh In-Store Browsing pada Zalora.co.id di Kalangan Generasi Y Purba, Elkana; Pratolo, Aulia Kumidaninggar; Arafah, Willy
Jurnal Pendidikan Tambusai Vol. 8 No. 1 (2024): April 2024
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jptam.v8i1.14571

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Shopping Enjoyment terhadap In Store Browsing, In Store Browsing dan Shopping Enjoyment terhadap Impulse Buying, dan Shopping Enjoyment terhadap Impulse Buying yang dimediasi oleh In Store Browsing. Data diperoleh dengan menyebarkan kuesioner secara online kepada individual pada pengalaman konsumen Zalora generasi Y yang telah menggunakan situs web Zalora.co.id. Jumlah sampel yang digunakan dalam penelitian ini sebanyak 100 responden dengan teknik pengambilan sampel yaitu purposive sampling. Metode analisis data yang digunakan dalam penelitian ini adalah Structural Equation Model (SEM) dengan menggunakan software AMOS 21. Hasil penelitian menunjukkan bahwa Shopping Enjoyment berpengaruh positif terhadap In Store Browsing, In Store Browsing berpengaruh positif Impulse Buying, Shopping Enjoyment berpengaruh positif terhadap Impulse Buying, dan In Store Browsing tidak dapat memediasi pengaruh positif Shopping Enjoyment terhadap Impulse Buying.
Pengaruh Emosional dan Rasional Influencer Brand Post Sofiya, Sofiya; Hasanah, Fida; Arafah, Willy
Jurnal Pendidikan Tambusai Vol. 8 No. 1 (2024): April 2024
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jptam.v8i1.14659

Abstract

Penelitian ini bertujuan untuk menganalisi Pengaruh Emosional dan Rasional Influencer Brand Post terhadap E-wom dan Purchase Intention. Sampel dalam penelitian ini berjumlah 118 responden, pada penelitian ini menggunakan Non- Probability Sampling yang artinya penarikan sampel bersifat subjektif yang berarti tidak semua populasi memiliki kesempatan untuk dijadikan sampel. Dalam pengambilan sampel menggunakan teknik Purposive Sampling, dengan kriteria yang telah ditentukan yaitu adapun kriteria untuk respondennya adalah individu yang telah mengikuti brand atau influencer tersebut di Social media, dan lainnya. Variabel penentian terdiri dari Influencer Post (Emotional Branding dan Rational Branding), E-Wom dan Purchase Intention. Pengujian hipotesis dilakukan dengan metode Stuctural Squation Model (SEM) dengan bantuan Software SPSS, dan Amos. Hasil dalam penelitian ini menunjukan Influencer Post (Emotional Branding dan Rational Branding) berpengaruh secara positif terhadap E-Wom dan secara signifikan berpengaruh positif terhadap Purchase Intention.
Cultural preservation as a catalyst for sustainable tourism: Challenges and potentials in Cimande tourism village, Indonesia Soeswoyo, Dina Mayasari; Arafah, Willy; Oktadiana, Hera; Budiman, Surya Fadjar
Journal of Sustainable Tourism and Entrepreneurship Vol. 6 No. 2 (2025): January
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v6i2.2458

Abstract

Purpose: This study aimed to investigate the cultural potential and challenges of preserving the intangible cultural heritage and living culture of Cimande Tourism Village to enhance its development as a sustainable tourism destination. Research Methodology: A qualitative approach was used, with data collected through Focus Group Discussions (FGDs) and in-depth interviews involving cultural practitioners, POKDARWIS (tourism committees), local residents, and government officials. Results: The study identified nine key cultural elements, including Pencak Silat, traditional medicine, and local rituals, while highlighting 11 major challenges, including insufficient stakeholder support, low community participation, limited human resource capacity, and minimal use of digital marketing. Limitations: This study focuses on cultural preservation efforts, specifically in Cimande Tourism Village, using qualitative methods such as thematic analysis and CAQDAS NVivo, limiting its scope. Contribution: This study deepens the understanding of how local culture can promote sustainable tourism, particularly in rural areas rich in cultural traditions such as Cimande. These findings provide valuable insights for tourism village managers and local governments to balance cultural preservation with economic growth through tourism. Novelty: This study offers a comprehensive exploration of the integration of local culture with sustainable tourism development in Cimande Village, an area that has not been extensively studied.
The Influence of Electronic Human Resource Management, Strategic Leadership, and Work Motivation on Organizational Performance in Indonesian Army Hospitals: The Mediating Role of Organizational Culture Permana, Ade; Arafah, Willy; Anggiani, Sarfilianty
International Journal of Business, Economics, and Social Development Vol. 6 No. 2 (2025)
Publisher : Rescollacom (Research Collaborations Community)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46336/ijbesd.v6i2.890

Abstract

This study aims to analyze the influence of Electronic Human Resource Management (E-HRM), Strategic Leadership, and Work Motivation on the Organizational Performance of Indonesian Army hospitals, with Organizational Culture as a mediating variable. Implementing this research in the context of military hospitals is expected to enhance the performance of Indonesian Army hospitals. This study employs a quantitative approach with a non-probability sampling method, specifically purposive sampling. The analyzed unit consists of middle-to-upper-level leaders in Indonesian Army hospitals. Data were collected through a questionnaire using a Likert scale of 1–5, distributed to 278 respondents. Structural Equation Modeling (SEM) was utilized to analyze data and examine the relationships between variables, including the mediating role of Organizational Culture. The results indicate that E-HRM does not directly influence Organizational Performance but has a positive effect through Organizational Culture as a mediator. Strategic Leadership significantly and directly impacts Organizational Performance, while Work Motivation does not have a direct influence but positively affects Organizational Performance through Organizational Culture. Additionally, Organizational Culture fully mediates the positive effects of E-HRM and Work Motivation on Organizational Performance and partially mediates the relationship between Strategic Leadership and Organizational Performance. This study contributes to theory and management practices by developing a model integrating E-HRM, Strategic Leadership, and Work Motivation within the Indonesian Army hospital context. It provides insights for optimizing leadership strategies, strengthening Organizational Culture, enhancing Work Motivation, and improving the effectiveness of E-HRM implementation to achieve better Organizational Performance.
The Role of Boundary Spanning Strategy in Mediating the Improvement of Organizational Performance: A Study on the Indonesian Ministry of Health Hospital Paryanto, Paryanto; Arafah, Willy; Anggiani, Sarfilianty
International Journal of Business, Economics, and Social Development Vol. 6 No. 2 (2025)
Publisher : Rescollacom (Research Collaborations Community)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46336/ijbesd.v6i2.892

Abstract

Purpose - This study aims to analyze the role of Boundary Spanning Strategy in mediating the influence of Organizational Culture, Strategic Leadership, and Job Satisfaction on Organizational Performance within the context of a study conducted at Ministry of Health hospitals in Indonesia. These hospitals are characterized by resource-intensive operations, substantial capital, advanced technology, detailed procedures, and complex challenges. Additionally, strict regulations, silo culture, and bureaucratic complexity often hinder innovation and managerial effectiveness. Methodology - This study adopts a quantitative approach using a non-random purposive sampling technique with a cross-sectional or one-shot design. Data were collected through an online questionnaire distributed to top- and middle-level managers across 37 Ministry of Health hospitals throughout Indonesia. A total of 320 responses were collected and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS version 3 software. Findings - The results indicate that Boundary Spanning Strategy fully mediates the influence of Strategic Leadership on Organizational Performance and partially mediates the influence of Organizational Culture on Organizational Performance. Meanwhile, although Job Satisfaction has a direct influence on Organizational Performance, its indirect effect through Boundary Spanning Strategy is not significant, indicating the absence of mediation. Implications - The theoretical implication of this research is to extend the understanding of organizational theories, particularly Resource-Based View and Organizational Behavior Theory, by emphasizing the critical role of boundary-spanning strategies in enhancing organizational performance. Practically, the findings offer guidance for hospital managers to strengthen boundary-spanning competencies, prevent silo culture, and foster cross-unit collaboration within the organization. Furthermore, this study underscores the importance of regulatory support to encourage boundary-spanning behaviors in the healthcare sector. Research Limitations - The limitations of this study include the use of a single quantitative approach and a cross-sectional design, which restrict the understanding of the dynamic relationships between variables over time. Therefore, future research is recommended to employ a mixed-methods approach with a longitudinal design to gain a more comprehensive insight into the studied phenomenon.
The Influence of Work Efficiency, Strategic Leadersip, and Organizational Change Mediated by Digital Transformation on the Organizational Performance of Indonesian Army Hospitals Mustakman, Fauzi; Arafah, Willy; Anggiani, Sarfilianty
International Journal of Business, Economics, and Social Development Vol. 6 No. 2 (2025)
Publisher : Rescollacom (Research Collaborations Community)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46336/ijbesd.v6i2.899

Abstract

This quantitative study aims to analyze the mediating role of Digital Transformation on Organizational Performance in Level II Army Hospitals of the Indonesian National Armed Forces (TNI AD), with independent variables including Work Efficiency, Strategic Leadership, and Organizational Change. Data collection was conducted using a cross-sectional approach, employing non-probability sampling with a purposive sampling technique. The unit of analysis comprised individuals at the Top and Middle Management levels of Level II Army Hospitals, with a total population of 318. Data were collected online via Google Forms, yielding 209 valid responses, which were subsequently analyzed using SEM-PLS version 3. The study's findings explain 10 hypotheses, consisting of 7 direct effect hypotheses, of which 4 were supported and 3 were not. Additionally, there were 3 indirect effect hypotheses, where 1 was supported and 2 were not. The most dominant indirect effect hypothesis revealed a positive full mediation effect of Digital Transformation between Organizational Change and Organizational Performance. The theoretical implication indicates that incorporating Digital Transformation as a mediating variable strengthens the impact of Organizational Change while weakening the influence of Work Efficiency and Strategic Leadership on Organizational Performance. Meanwhile, the managerial implication suggests that Digital Transformation in Level II Army Hospitals of TNI AD has a significant impact on Organizational Performance. This study also has limitations, as data were collected only from 14 out of 77 Level II Army Hospitals under the TNI AD healthcare system. The originality of this research lies in the fact that studies examining the influence of Digital Transformation and Strategic Leadership on Organizational Performance in Army Hospitals remain scarce
Peran dari Brand Experience dan E-Wom Pada Purchase Decision Arafah, Willy; Hanifan, Rivandaru; Wijanarko, Arand; Widanul, Daffa
Innovative: Journal Of Social Science Research Vol. 4 No. 2 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i2.10248

Abstract

Penelitian ini dilakukan untuk menganalisis apakah terdapat pengaruh E-Wom, Brand Experience terhadap Purchase Decision. Metode pengumpulan data yang digunakan adalah dengan menyebar kuesioner kepada 101 responden dengan menggunakan purposive sampling kepada responden pengguna smartphone. Metode analisis yang digunakan adalah analisis regresi berganda dengan menggunakan software SPSS. Hasil penelitian ini adalah terdapat pengaruh positif E-wom terhadap Purchase Decision, sedangkan Brand Experience tidak mempunyai pengaruh terhadap Purchase Decision.
Co-Authors Aekram Faisal Agastiya, Auliya Anak Agung Gede Sugianthara Aprilia, Erfita Armawan Putri, Clara Dinda Arsy, Akhmad Arsyan, Muhammad Prabu Asrunputi, Aisyah Pia asrunputri, aisyah pia Astaguna, Nur Ali Astuti , Ayu Widiya Aulia, Syakira Nurul Aulya, Audya Silvy Ayu Wahyuningputri, Rode Azhari, Dita Basri, Yuswar Zainul Boediman, Surya Fadjar Budianto, Tri Budiman, Surya Fadjar Busono, Mochamad Miftakhul Dava Cahyono, Roby Dara, Nada Jauza Adinda Devi Devi, Devi Devita Gantina Dida Nurhaida Dina Mayasari Soeswoyo, Dina Mayasari ENDRI ENDRI Farel, Mohammad Fathiya, Shafa Fatihah, Mutiara Fazriansyah, Ryan Feti Fatonah Firdayetti Halim, Viona Hanifan, Rivandaru Hargiani, Fransisca Xaveria Harmaini Hartono, Anggito Haryono, Joko Hasanah, Fida Hasanah, Humaira Uswatun Hatta, Aulia Faqih Hera Oktadiana, Hera Karnadji, Djati Kenzie, Muhammad Hisyam Maulana Khairyanti, Rashinta Adelia Kristin, Nadila Ivanka Kusmaw, Erik Kusnedi, Rahmat Lasut, Flavina M.O Leon, Farah Margaretha Levyta, Farah M. Rahmad M. Rahmad, M. Rahmad Medika Putra, Mohamad Audi Mochtar, Muhammad Ilyas Mohan, Verawaty Musodiq, Muhamad Dzakwan Mustakman, Fauzi Myrza Rahmanita Netania Emilisa Nova Putra, Aditya Nur, Aji Mohammad Fadrian Nurbaeti Nurbaeti Oliviana, Reva Vebria Paryanto Paryanto Permana, Ade Pradiva, Muhammad Sadam Prasadja Ricardianto, Prasadja Pratama, Fauzan Fahresky Pratolo, Aulia Kumidaninggar Purba, Elkana Puspa, Tiara Rabbani, Athalla Rafif Rachmat Ramadhan, Rachmat Rahmat Ingkadijaya Ramadhan, Rafky Ramadia, Rinaldy Ratri, Resita Sekar Rimbawan, H. A. Danang Romadhowati, Novita Safsafubun, Sylvester Waroec Samia, Nihla Santoso, Mikona Brillia Sarfilianty Anggiani, Sarfilianty Sembiring, Honny Fiva Akira Setiadi, Rafka Islaudyn Putra Soepartono, Sekar Ayu Putri Sofiya, Sofiya Supardi, Endi Syaharani, Puteri Taqiyyuddin, Muhammad Velix, Ion Wahyudi, Agustinus Sri Widanul, Daffa Widayat, Tri Agung Wijanarko, Arand Wijaya, Michael Chandra Wulandari, Natasya Wulandari, Natasya Desti Yasih, Yuni Yasmin, Farah Zhafirah Yolanda Masnita Siagian Yulius, Kevin G