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All Journal Jurnal Promosi Pendidikan Ekonomi SEIKO : Journal of Management & Business JURNAL PENDIDIKAN TAMBUSAI Aptisi Transactions on Management Business, Economics and Entrepreneurship Jurnal Ilmiah Manajemen Kesatuan JIIP (Jurnal Ilmiah Ilmu Pendidikan) BUDGETING : Journal of Business, Management and Accounting Journal of Sustainable Tourism and Entrepreneurship Jurnal Manajemen Transportasi & Logistik (JMTRANSLOG) Journal of Economics and Business UBS International Journal of Environmental, Sustainability, and Social Science Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) Mattawang: Jurnal Pengabdian Masyarakat International Journal of Business, Law, and Education Bisnis Net : Jurnal Ekonomi dan Bisnis Jurnal Ilmiah Wahana Pendidikan International Journal of Social Service and Research Journal of Islamic Economics and Social Science (JIESS) AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Jurnal Ekonomi Trisakti Journal of Comprehensive Science JURNAL ABDIKARYASAKTI Journal of Artificial Intelligence and Digital Business Jurnal Manajemen Innovative: Journal Of Social Science Research Journal of Business on Hospitality and Tourism Neraca Manajemen, Akuntansi, dan Ekonomi Jurnal Multidisiplin Indonesia Jurnal Ilmiah Pariwisata
Willy Arafah, Willy
Unknown Affiliation
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Neuroscience Public Health Social Sciences Veterinary Other

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Pengaruh Shopping Enjoyment terhadap Impulse Buying yang Dimediasi oleh In-Store Browsing pada Zalora.co.id di Kalangan Generasi Y Purba, Elkana; Pratolo, Aulia Kumidaninggar; Arafah, Willy
Jurnal Pendidikan Tambusai Vol. 8 No. 1 (2024): April 2024
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jptam.v8i1.14571

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Shopping Enjoyment terhadap In Store Browsing, In Store Browsing dan Shopping Enjoyment terhadap Impulse Buying, dan Shopping Enjoyment terhadap Impulse Buying yang dimediasi oleh In Store Browsing. Data diperoleh dengan menyebarkan kuesioner secara online kepada individual pada pengalaman konsumen Zalora generasi Y yang telah menggunakan situs web Zalora.co.id. Jumlah sampel yang digunakan dalam penelitian ini sebanyak 100 responden dengan teknik pengambilan sampel yaitu purposive sampling. Metode analisis data yang digunakan dalam penelitian ini adalah Structural Equation Model (SEM) dengan menggunakan software AMOS 21. Hasil penelitian menunjukkan bahwa Shopping Enjoyment berpengaruh positif terhadap In Store Browsing, In Store Browsing berpengaruh positif Impulse Buying, Shopping Enjoyment berpengaruh positif terhadap Impulse Buying, dan In Store Browsing tidak dapat memediasi pengaruh positif Shopping Enjoyment terhadap Impulse Buying.
Pengaruh Emosional dan Rasional Influencer Brand Post Sofiya, Sofiya; Hasanah, Fida; Arafah, Willy
Jurnal Pendidikan Tambusai Vol. 8 No. 1 (2024): April 2024
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jptam.v8i1.14659

Abstract

Penelitian ini bertujuan untuk menganalisi Pengaruh Emosional dan Rasional Influencer Brand Post terhadap E-wom dan Purchase Intention. Sampel dalam penelitian ini berjumlah 118 responden, pada penelitian ini menggunakan Non- Probability Sampling yang artinya penarikan sampel bersifat subjektif yang berarti tidak semua populasi memiliki kesempatan untuk dijadikan sampel. Dalam pengambilan sampel menggunakan teknik Purposive Sampling, dengan kriteria yang telah ditentukan yaitu adapun kriteria untuk respondennya adalah individu yang telah mengikuti brand atau influencer tersebut di Social media, dan lainnya. Variabel penentian terdiri dari Influencer Post (Emotional Branding dan Rational Branding), E-Wom dan Purchase Intention. Pengujian hipotesis dilakukan dengan metode Stuctural Squation Model (SEM) dengan bantuan Software SPSS, dan Amos. Hasil dalam penelitian ini menunjukan Influencer Post (Emotional Branding dan Rational Branding) berpengaruh secara positif terhadap E-Wom dan secara signifikan berpengaruh positif terhadap Purchase Intention.
Cultural preservation as a catalyst for sustainable tourism: Challenges and potentials in Cimande tourism village, Indonesia Soeswoyo, Dina Mayasari; Arafah, Willy; Oktadiana, Hera; Budiman, Surya Fadjar
Journal of Sustainable Tourism and Entrepreneurship Vol. 6 No. 2 (2025): January
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v6i2.2458

Abstract

Purpose: This study aimed to investigate the cultural potential and challenges of preserving the intangible cultural heritage and living culture of Cimande Tourism Village to enhance its development as a sustainable tourism destination. Research Methodology: A qualitative approach was used, with data collected through Focus Group Discussions (FGDs) and in-depth interviews involving cultural practitioners, POKDARWIS (tourism committees), local residents, and government officials. Results: The study identified nine key cultural elements, including Pencak Silat, traditional medicine, and local rituals, while highlighting 11 major challenges, including insufficient stakeholder support, low community participation, limited human resource capacity, and minimal use of digital marketing. Limitations: This study focuses on cultural preservation efforts, specifically in Cimande Tourism Village, using qualitative methods such as thematic analysis and CAQDAS NVivo, limiting its scope. Contribution: This study deepens the understanding of how local culture can promote sustainable tourism, particularly in rural areas rich in cultural traditions such as Cimande. These findings provide valuable insights for tourism village managers and local governments to balance cultural preservation with economic growth through tourism. Novelty: This study offers a comprehensive exploration of the integration of local culture with sustainable tourism development in Cimande Village, an area that has not been extensively studied.
Peran dari Brand Experience dan E-Wom Pada Purchase Decision Arafah, Willy; Hanifan, Rivandaru; Wijanarko, Arand; Widanul, Daffa
Innovative: Journal Of Social Science Research Vol. 4 No. 2 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i2.10248

Abstract

Penelitian ini dilakukan untuk menganalisis apakah terdapat pengaruh E-Wom, Brand Experience terhadap Purchase Decision. Metode pengumpulan data yang digunakan adalah dengan menyebar kuesioner kepada 101 responden dengan menggunakan purposive sampling kepada responden pengguna smartphone. Metode analisis yang digunakan adalah analisis regresi berganda dengan menggunakan software SPSS. Hasil penelitian ini adalah terdapat pengaruh positif E-wom terhadap Purchase Decision, sedangkan Brand Experience tidak mempunyai pengaruh terhadap Purchase Decision.
Analisis Positioning Merek Toko Ritel Medika Putra, Mohamad Audi; Farel, Mohammad; Arafah, Willy
Innovative: Journal Of Social Science Research Vol. 4 No. 3 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i3.10985

Abstract

Tujuan pada penelitian ini, yaitu untuk mengetahui atribut apa yang dianggap penting oleh konsume, untuk menganallisis positioning dari masing-masing toko ritel, untuk merumuskan strategi pasar dan marketing mix untuk ritel tersebut berdasarkan positioning. Penelitian ini, menguji pengaruh positioning pada berbagai industri ritel di Indonesia. Strategi dalam penelitian ini adalah survei research.  Berdasarkan hasil penelitian dapat diambil kesimpulan sebagai berikut : (1) Atribut yang dianggap paling penting oleh konsumen adalah Lokasi dan Promosi. Lokasi dan Promosi paling baik menurut persepsi konsumen, hal ini ditunjukkan dari ranking berdasarkan total nilai pada atribut Lokasi dan Promosi. (2) Jika dilihat dari atribut yang dianggap penting oleh konsumen yaitu lokasi dan promosi, maka Alfamart dianggap sebagai market leader. Karena posisi Alfamart yang paling mendekati dengan atribut yang dianggap penting oleh konsumen yaitu lokasi dan promosi. (3) Pada positioning 5 brand toko ritel, Alfamart unggul dalam dimensi lokasi dan promosi dibandingkan dengan Indomaret, Lawson, Family Mart, dan Circle K. (4) Circle K tidak memiliki keunggulan pada dua atribut yang dianggap paling penting oleh konsumen yaitu Lokasi dan Promosi.
Ongoing Esports Gameplay Intentions Pada Gamer Amatir Generasi Y Arsy, Akhmad; Arafah, Willy
Innovative: Journal Of Social Science Research Vol. 4 No. 3 (2024): Innovative: Journal Of Social Science Research (Special Issue)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i3.12297

Abstract

This research aims to: (1) Analyze the positive influence of Facilitating Conditions on Ongoing eSport gameplay intentions. (2) Analyze the positive influence of Hedonic Motivation on Ongoing eSport gameplay intentions. (3) Analyzing the positive influence of Effort Expentancy on Ongoing eSport gameplay intentions. (4) Analyzing the positive influence of Social Influence on Ongoing eSport gameplay intentions. (5) Analyzing the positive influence of Price Value on Ongoing eSport gameplay intentions. (6) Analyzing the positive influence of Habit on Ongoing eSport gameplay intentions. This research uses hypothesis testing which consists of 6 variables, namely facilitating conditions, hedonic motivation, effort expenditure, social influence, price-value, and habit. From the research results, it can be concluded that ongoing esports gameplay intentions have several variables that have a significant influence on generation Y amateur gamers. Several variables such as facilitating conditions and habits. Meanwhile, for variables that do not have a significant effect, there are variables such as hedonic motivation, effort expectancy, social influence, and price-value.
Muslim Consumers' Preferences on Interest in Buying Halal Food and Beverage Products with moderating variables of gender and education in DKI Jakarta Basri, Yuswar Zainul; Arafah, Willy; Firdayetti
APTISI Transactions on Management (ATM) Vol 7 No 2 (2023): ATM (APTISI Transactions on Management: May)
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/atm.v7i2.1817

Abstract

The purpose of this study was to analyze the preferences of Muslim consumers towards buying interest in Halal Food and Beverage Products in DKI Jakarta. The independent variables are Price, Islamic Brand, Product Knowledge and Religious Knowledge with the dependent variable being Product Halal Intention with the variable gender and education moeration.  Methodology used is quantitative with SEM AMOS analysis tool, the population is DKI Jakarta society, with 225 respondents aged 17 years and over who are Muslims as consumers of halal food and beverages as the sample. with the intent of the research. The results of the study directly have two variables that affect the halal intention of the product (product knowledge and religious knowledge on the halal intention of the product) and the second variable has no effect on the halal intention of the product (price and Islamic brand on the halal intention of the product). If using the moderating variables of gender and education, the four independent variables (price, Islamic brand, product knowledge and religious knowledge) have an effect on product halal intentions. The theoretical conclusion is that only 2 out of 4 variables congruent with the theory and the two are not congruent with the theory Administrative influences are applied based on consumer preferences as follows: Religious knowledge of prices, Islamic brands, product knowledge and  halal products Intent when there are modulating variables.
Determinant of Interest in Paying Zakat with Age as a Moderating Variable (Study on Minang Society) Basri, Yuswar Zainul; Arafah, Willy; Harmaini
APTISI Transactions on Management (ATM) Vol 7 No 2 (2023): ATM (APTISI Transactions on Management: May)
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/atm.v7i2.1821

Abstract

This study wants to test whether there is an influence between Zakat Knowledge, Religiosity, Culture, Subjective Norms, and Income on Muzaki Minang's zakat interest in paying zakat, with age as a moderating variable. The purpose of this study will be to analyze and describe the effect of Muzaki Minang's interest in tithing by using a theoretical model. The data collection technique used a questionnaire and sampling was done by purposive sampling with a total of 320 respondents. The population in this study is the Muzaki Minang population who live in West Sumatra and outside West Sumatra. The data analysis technique used is descriptive statistical analysis. The results of this study are the knowledge of zakat and culture variables do not affect Muzaki's interest in zakat. While the interest in paying zakat which has a significant and positive effect is religiosity, subjective norms, and income. There is a moderate relationship between income and age with interest in paying zakat. The dominant age factor is early adulthood (20-40 years) compared to old age (>40 years). The findings of this study are helpful input for the leaders of the indigenous people of West Sumatra in strengthening the understanding of the younger generation about Minang customs. With the increasing understanding of adat for the Minang community, they are interested in paying zakat themselves and using zakat as a tool to improve people's welfare.
The Interplay Between Environmental Strategy and Green Human Resource Management on Environmental Outcomes Mediated by Ocbe ASRUNPUTRI, Aisyah Pia; ANGGIANI, Sarfilianty; ARAFAH, Willy
International Journal of Environmental, Sustainability, and Social Science Vol. 5 No. 2 (2024): International Journal of Environmental, Sustainability, and Social Science (Mar
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ijesss.v5i2.1017

Abstract

Universities, as esteemed higher education institutions, are increasingly recognizing their responsibility to address environmental issues and prioritize environmental conservation. This is demonstrated by the establishment of the UI GreenMetric World University Ranking by the University of Indonesia, which serves as a clear indication of the university's commitment to environmental sustainability. The objective of this study is to investigate the mutually beneficial connection between environmental strategy and green human resource management (GHRM) in terms of their impact on environmental outcomes, which is mediated by organizational citizenship behavior toward the environment (OCBE). The study will focus on 5 private universities situated in the Jakarta region. The findings demonstrated a correlation between green stewardship initiatives, which encompass both environmental strategy and green human resource management, and environmental outcomes. The direct correlation between OCBE and environmental outcomes also yields positive results. Nevertheless, the OCBE did not play a mediating role in the connection between green stewardship initiatives and environmental outcomes.
Pengaruh Faktor Pribadi Terhadap Purchase Intention Green Products Halim, Viona; Ramadhan, Rafky; Arafah, Willy
Jurnal Ilmiah Wahana Pendidikan Vol 10 No 16 (2024): Jurnal Ilmiah Wahana Pendidikan 
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.13766278

Abstract

Dalam beberapa tahun ini, permasalahan lingkungan di Indonesia semakin kompleks. Salah satu faktornya adalah perkembangan industri di Indonesia tidak diikuti dengan gerakan yang ramah lingkungan. Hal ini menjadi sebuah masalah bagi masyarakat, sehingga menjadi pertimbangan jangka panjang dalam pembelian produk. Dengan permasalahan tersebut, beberapa perusahaan dengan menciptakannya produk yang ramah lingkungan atau green product. Namun, tingkat pembelian green product cenderung masih sedikit. Tujuan penelitian ini untuk mengetahui pengaruh attitude, subjective norms, perceived behavioural control, environmental concern dan convenience terhadap purchase intention green products. Jenis penelitian ini merupakan explanatory research dengan jumlah sampel sebanyak 210 responden yang didapatkan melalui kuesioner yang disebar di Google Form dengan teknik non-probability sampling jenis purposive sampling. Metode analisis data menggunakan analisis kasual, analisis regresi sederhana serta structural equation modeling (SEM).
Co-Authors Aekram Faisal Agastiya, Auliya Anak Agung Gede Sugianthara Andi Irawan Anom, Rahmat Indra Pratama Aprilia, Erfita Armawan Putri, Clara Dinda Arsy, Akhmad Arsyan, Muhammad Prabu Asrunputi, Aisyah Pia asrunputri, aisyah pia Astaguna, Nur Ali Astuti , Ayu Widiya Aulia, Syakira Nurul Aulya, Audya Silvy Azhari, Dita Bagus Sumargo, Bagus Basri, Yuswar Zainul Boediman, Surya Fadjar Budianto, Tri Budiman, Surya Fadjar Busono, Mochamad Miftakhul Dava Cahyono, Roby Dara, Nada Jauza Adinda Devi Devi, Devi Devita Gantina Dewantara, Yudhiet Fajar Dida Nurhaida Dina Mayasari Soeswoyo, Dina Mayasari Djamin, Rofialdi Ramadhan ENDRI ENDRI Farel, Mohammad Fathiya, Shafa Fatihah, Mutiara Fauzi Ahmad Muda Fazriansyah, Ryan Feti Fatonah Firdayetti Galih Akbar P.R., Ibrahim Halim, Viona Hanifan, Rivandaru Harmaini Hartono, Anggito Haryono, Joko Hasanah, Fida Hasanah, Humaira Uswatun Hatta, Aulia Faqih Hera Oktadiana, Hera Hidayat, Candra Karnadji, Djati Kenzie, Muhammad Hisyam Maulana Khairyanti, Rashinta Adelia Kristin, Nadila Ivanka Kusmaw, Erik Kusnedi, Rahmat Lasut, Flavina M.O Leon, Farah Margaretha Marhamah Zulfa Hiz, Neng Eem Medika Putra, Mohamad Audi Mochtar, Muhammad Ilyas Mohan, Verawaty Musodiq, Muhamad Dzakwan Myrza Rahmanita Netania Emilisa Nugroho, Tri Bayu Nur, Aji Mohammad Fadrian Oliviana, Reva Vebria Pradiva, Muhammad Sadam Prasadja Ricardianto, Prasadja Pratama, Fauzan Fahresky Pratolo, Aulia Kumidaninggar Purba, Elkana Purwanti Dyah Pramanik, Purwanti Dyah Puspa, Tiara Rabbani, Athalla Rafif Rachmat Ramadhan, Rachmat Rafi, Salahudin Rahmat Ingkadijaya Ramadhan, Rafky Ramadia, Rinaldy Ratri, Resita Sekar Rimbawan, H. A. Danang Romadhowati, Novita Safsafubun, Sylvester Waroec Samia, Nihla Santoso, Mikona Brillia Sarfilianty Anggiani, Sarfilianty Sembiring, Honny Fiva Akira Setiadi, Rafka Islaudyn Putra Soepartono, Sekar Ayu Putri Sofiya, Sofiya Supardi, Endi Susanto, Madhyamadana Adwitiya Syaharani, Puteri Taqiyyuddin, Muhammad Velix, Ion Wahyudi, Agustinus Sri Widanul, Daffa Widayat, Tri Agung Wijanarko, Arand Wijaya, Michael Chandra Wulandari, Natasya Wulandari, Natasya Desti Yasih, Yuni Yasmin, Farah Zhafirah Yolanda Masnita Siagian Yulius, Kevin G Zahroh, Dinatul