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All Journal SEIKO : Journal of Management & Business JURNAL PENDIDIKAN TAMBUSAI Dinasti International Journal of Education Management and Social Science Business, Economics and Entrepreneurship Jurnal Ilmiah Manajemen Kesatuan JIIP (Jurnal Ilmiah Ilmu Pendidikan) BUDGETING : Journal of Business, Management and Accounting Journal of Sustainable Tourism and Entrepreneurship Jurnal Manajemen Transportasi & Logistik (JMTRANSLOG) Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) Mattawang: Jurnal Pengabdian Masyarakat International Journal of Business, Law, and Education International Journal of Business, Economics, and Social Development Jurnal Ilmiah Wahana Pendidikan International Journal of Social Service and Research Journal of Islamic Economics and Social Science (JIESS) Journal of Comprehensive Science JURNAL ABDIKARYASAKTI Journal of Tourism, Culinary, and Entrepreneurship (JTCE) Jurnal Manajemen Journal of Business on Hospitality and Tourism Journal of Social Science and Business Studies Neraca Manajemen, Akuntansi, dan Ekonomi Jurnal Multidisiplin Indonesia Siber International Journal of Digital Business
Willy Arafah, Willy
Unknown Affiliation
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Neuroscience Public Health Social Sciences Veterinary Other

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Faktor Anteseden yang Mempengaruhi Brand Trust dan Brand Loyalty pada Restoran Fastfood di Indonesia Hartono, Anggito; Cahyono, Roby; Arafah, Willy
BUDGETING : Journal of Business, Management and Accounting Vol 5 No 2 (2024): BUDGETING : Journal of Business, Management and Accounting
Publisher : Institut Penelitian Matematika Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/budgeting.v5i2.9803

Abstract

The research findings and discussions indicate that advertising and social network service content have a positive impact on customer engagement and brand trust. Additionally, customer engagement also positively influences brand trust and brand loyalty. Thus, advertising, social network service content, and customer engagement are important precursor factors in building brand trust, which in turn affects brand loyalty. This highlights the importance of addressing and managing these aspects in marketing strategies to achieve long-term goals in building and maintaining customer loyalty. Keywords: Antecedent Factors, Brand Trust and Brand Loyalty of Fast Food Restaurants.
Pengaruh Green Brand Ambidexterity terhadap Customer Satisfaction Santoso, Mikona Brillia; Arafah, Willy
BUDGETING : Journal of Business, Management and Accounting Vol 6 No 1 (2024): BUDGETING : Journal of Business, Management and Accounting
Publisher : Institut Penelitian Matematika Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Environmentally friendly brands have rapidly become a growing phenomenon in recent years. Consumers are increasingly aware of the environmental impact of their purchases and are seeking eco-friendly products and services. This has led many companies to develop and market green brands. This study investigates how green brand ambidexterity, defined as a company's ability to balance the exploitation of existing green capabilities with the exploration of new green opportunities, affects customer satisfaction through perceived brand performance and green trust. Data was collected from 116 respondents and analyzed using SmartPLS. The results indicate that green brand ambidexterity positively influences perceived brand performance and green trust, which in turn enhances customer satisfaction. These findings make a significant contribution to the green marketing literature by demonstrating that green brand ambidexterity is a crucial mechanism for achieving customer satisfaction in the context of green brands. Keywords: Green Brand Ambidexterity, Perceived Brand Performance, Green Trust, Customer Satisfaction.
Pengaruh Consumer E-Sports Engagement terhadap Consumption Behaviour Pemain E-Sports Kenzie, Muhammad Hisyam Maulana; Arafah, Willy
BUDGETING : Journal of Business, Management and Accounting Vol 6 No 1 (2024): BUDGETING : Journal of Business, Management and Accounting
Publisher : Institut Penelitian Matematika Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/budgeting.v6i1.11127

Abstract

This study aims to examine the impact of Consumer Electronic Sports Engagement (CeSE) on the consumption behavior of eSports players. The study involved 120 respondents who are actively engaged in eSports activities. The findings indicate that engagement in electronic sports has a significant influence on the consumption behavior of eSports players. Several variables are affected by the level of electronic sports engagement, including purchase intention, community engagement, co-production, recruitment, and word-of-mouth. Specifically, the study found that Consumer Electronic Sports Engagement significantly affects purchase intention, community engagement, co-production, recruitment, and word-of-mouth. These findings suggest that engagement in electronic sports plays a crucial role in shaping various aspects of eSports players' consumption behavior. Therefore, a deeper understanding of Consumer Electronic Sports Engagement can assist marketers and eSports developers in designing more effective strategies to attract and retain their player base. Keywords: Consumer Electronic Sports Engagement, Consumption Behavior, Community Engagement, Co-Production, Esports, Purchase Intention, Recruitment, Word-Of-Mouth
PELATIHAN PEMANFAATAN MARKETPLACE SEBAGAI STRATEGI MEMPERLUAS PANGSA PASAR BAGI KOMUNITAS UMKM INDONESIA TERPADU (DUIT) Masnita, Yolanda; Nurhaida, Dida; Arafah, Willy
JURNAL ABDIKARYASAKTI Vol. 4 No. 1 (2024): April
Publisher : Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/ja.v4i1.16510

Abstract

Pelaku usaha yang tergabung dalam komunitas UMKM Indonesia Terpadu, masing – masing telah memiliki usaha. Usaha sudah berjalan, tetapi masih kesulitan untuk mengembangkannya. Memperluas pasar dan menambah omset menjadi persoalan utama bagi keberlangsungan usaha. Beberapa pelaku usaha merasa bahwa pasar sudah jenuh dan tidak bisa berkembang lagi. Mengenalkan market place, berbisnis dengan bantuan digitalisasi menjadi salah satu upaya untuk mengembangkan pasar. Mengenal lebih komprehensif tentang berjualan online, sangat dibutuhkan oleh anggota komunitas UMKM Indoneisa Terpadu. Kegiatan pengabdian kepada masyarakat ini bertujuan mengenalkan bagaimana strategi sukses berjualan di marketplace. Materi meliputi: (i) cara membuka toko online di Tokopedia mulai dari nol; (ii) strategi sukses berjualan di marketplace (analisa, implementasi, dan operasional); (iii) cara memanfaatkan tools promosi di Tokopedia untuk meningkatkan penjualan. Metode pelaksanaan diawali dengan jajak pendapat dilakukan diawal kegiatan, untuk mengidentifikasi dan merumuskan masalah, sehingga mengerucut pada masalah utama. Kesulitan mengembangkan pangsa pasar menjadi topik utama untuk keberlangsungan usaha, beberapa pelaku usaha merasa bahwa pasar sudah jenuh dan tidak bisa berkembang lagi. Pada kesempatan kali ini Tim Pengabdian Kepada Masyarakat (PkM) Fakultas Ekonomi dan Bisnis, Universitas Trisakti, akan memberikan pelatihan dan pembekalan mengenai pemanfaatan Marketplace untuk memperluas jangkauan pemasaran produk. Materi ini belum pernah diberikan dan sangat dibutuhkan sebagai solusi permasalahan bagi anggota komunitas saat ini. Peserta sangat antusis dan aktif saat mengikuti sesi pelatihan. Hasil evaluasi memununjukan bahwa pengetahuan dan keterampilan peserta meningkat saat post-test. Hasil evaluasi terhadap kegiatan menunjukkan bahwa peserta sangat puas dengan adanya pelatihan ini.
The Role of Organizational Culture in Mediating the Improvement of the Performance of the Indonesian Marine Corps Supardi, Endi; Arafah, Willy; Anggiani, Sarfilianty
International Journal of Social Service and Research Vol. 4 No. 03 (2024): International Journal of Social Service and Research (IJSSR)
Publisher : Ridwan Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/ijssr.v4i03.750

Abstract

The study examines specific aspects of organizational performance within the Indonesian Navy (TNI AL), with a particular focus on the Marine Corps, essential for safeguarding Indonesia's maritime sovereignty. Utilizing quantitative methods and a survey approach, data was gathered from middle officers serving across 11 Marine Corps units over the past 5 years. Findings indicate that strategic leadership style, career development, and strategic competence of human resources significantly influence organizational performance within the Marine Corps. These factors, alongside organizational culture, are pivotal in shaping and sustaining performance levels. Importantly, the research underscores the importance of understanding these dynamics for Marine Corps management to enhance performance and achieve long-term objectives, particularly in navigating the complexities of globalization. Additionally, while rooted in the context of the Indonesian Navy, the implications of these findings extend to broader organizational settings, highlighting their potential applicability beyond the specific context of the TNI AL and Marine Corps.
The Influence of Career Development, Positive Psychology, Organizational Communication, and Strategic Digital Leadership on the Improvement of Performance in the Aviation School Organization of the Ministry of Transportation, Mediated by Employee Motivation Fatonah, Feti; Arafah, Willy; Anggiani, Sarfilianty
International Journal of Social Service and Research Vol. 4 No. 03 (2024): International Journal of Social Service and Research (IJSSR)
Publisher : Ridwan Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/ijssr.v4i03.751

Abstract

This research investigates the factors influencing organizational performance within the Flight School of the Ministry of Transportation, focusing on the unique structure of the Public Service Agency (BLU) and its technical implementation units. It explores challenges faced by aviation service schools in meeting BLU revenue targets and highlights the significance of human resource management. Drawing on insights from scholars, the study examines the impact of career development, positive psychology, organizational communication, and digital leadership strategies on organizational performance, mediated by employee motivation. Using a quantitative approach involving a survey of 175 officials and Structural Equation Modeling (SEM), the research finds positive influences of these factors on organizational performance, with employee motivation playing a mediating role. However, limitations such as reliance on self-reported data and the sample size constrain the generalizability of findings. Future research could employ qualitative methods and longitudinal studies to deepen understanding and investigate long-term effects.
The Influence of Self-Efficacy, Knowledge, Attitude, and Skills on the Organizational Performance of the Ministry of Transportation, Mediated by Personnel Competence, Graduates of Indonesian Aviation Higher Vocational Education Widayat, Tri Agung; Arafah, Willy; Anggiani, Sarfilianty
International Journal of Social Service and Research Vol. 4 No. 03 (2024): International Journal of Social Service and Research (IJSSR)
Publisher : Ridwan Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/ijssr.v4i03.752

Abstract

This research delves into the impact of various factors on Organizational Performance, with a specific focus on graduates of Vocational Higher Education in Aviation in Indonesia employed as Civil Servants (ASN) within the Ministry of Transportation. The factors under scrutiny include Self-efficacy, Knowledge, Attitude, and Skill, with an exploration of their positive influence on Organizational Performance. Furthermore, the study examines how these factors contribute to Personnel Competence among these graduates and assesses the resultant effect on Organizational Performance within the Ministry of Transportation. Additionally, it investigates the mediating role of Personnel Competence in the relationship between Self Efficacy, Knowledge, Attitude, Skill, and Organizational Performance. Employing a quantitative survey method with a positivistic approach, this study utilizes Structural Equation Modeling (SEM) for data analysis. Through this methodology, the research aims to elucidate the correlation between graduate competencies and organizational tasks. The ultimate goal is to provide valuable insights into bolstering organizational performance through effective human resource development strategies within the aviation sector, thereby catering to readers unfamiliar with the topic or research methods and ensuring clarity and coherence in the language to enhance understanding.
Prioritizing the Development of Indonesian Culinary Businesses Over the Legal Transition of International Food Businesses in Relation to Traditional Nusantara Cuisine Kusnedi, Rahmat; Arafah, Willy; Ingkadijaya, Rahmat; Oktadiana, Hera
Jurnal Ilmiah Manajemen Kesatuan Vol. 12 No. 4 (2024): JIMKES Edisi Juli 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v12i4.2682

Abstract

Traditional food from different parts of Indonesia is very diverse. However, the growth of Nusantara’s culinary business often faces problems, both in terms of legislation and competition with the growing foreign food business. Compared to food business laws in other countries that are more organized and supportive, Indonesian laws that regulate the protection and promotion of traditional foods are often uncompetitive. National food business law resistance to traditional Nusantara food is one of the obstacles to the growth of Nusantara's culinary business. More expert strategies are needed to improve the competitiveness of traditional food products as Indonesian traditional food trends continue to shift due to imported food. Behavioral theories that focus on perception, subjective norms, and behavioral control are used in this study to measure how millennials use Indonesian food. The results show that consumers have a good perception of local food. However, the lowest average value of all variables suggests that the perceptions of important people do not influence them dominantly in consuming local foods. Therefore, there is a need for efforts to raise public awareness and concern for traditional Nusantara food as well as to increase professionalism in the development of the Nusantara culinary business. Keywords: Nusantara's culinary business, food business law, traditional food, regulation, protection of intellectual property rights
PENGARUH LITERASI PEMASARAN TERHADAP KEBERHASILAN PROYEK KEWIRAUSAHAAN Wijaya, Michael Chandra; Arafah, Willy
Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi Vol. 12 No. 3 (2024): Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v12i3.8829

Abstract

This research examines the impact of marketing literacy on the success of entrepreneurial projects. It identifies key factors such as customer service, management style, technology, and customer retention that significantly influence project outcomes. The study is grounded in existing literature that emphasizes the importance of marketing literacy in enhancing organizational understanding of market dynamics. Using a quantitative approach, data were collected through online questionnaires, targeting a diverse sample of respondents. The findings suggest that effective customer service and management practices contribute positively to entrepreneurial success, while technology adoption and customer retention strategies are critical in maintaining competitive advantage. This research aims to provide insights for future studies and practical implications for entrepreneurs seeking to improve project performance.
PENGARUH PENGETAHUAN, KUALITAS LAYANAN, DAN KEPUASAN TERHADAP LOYALITAS KONSUMEN KLUB BERKUDA Taqiyyuddin, Muhammad; Arafah, Willy
Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi Vol. 12 No. 6 (2024): Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v12i6.9063

Abstract

This study examines the influence of subjective consumer knowledge, service quality perception, and customer satisfaction on customer loyalty in equestrian sports clubs in West Java. A quantitative approach with a causal design was employed to identify the relationships between variables. Data were collected from 160 respondents who are members of equestrian sports clubs using a Likert-scale-based questionnaire. The results indicate that consumer knowledge significantly influences service quality perception (p = 0.000) and customer satisfaction (p = 0.044). Service quality perception significantly affects customer loyalty (p = 0.000), while customer satisfaction does not significantly influence customer loyalty (p = 0.098). This study highlights the importance of improving consumer knowledge and service quality in building customer loyalty, although satisfaction is not the primary predictor. Managerial implications suggest enhancing consumer education, staff training, and more effective customer retention strategies to boost loyalty. Penelitian ini mengkaji pengaruh pengetahuan subjektif konsumen, perspektif kualitas pelayanan, dan kepuasan konsumen terhadap loyalitas konsumen di klub olahraga berkuda di Jawa Barat. Penelitian menggunakan pendekatan kuantitatif dengan desain kausal untuk mengidentifikasi hubungan antara variabel. Data dikumpulkan dari 160 responden yang merupakan anggota klub olahraga berkuda menggunakan kuesioner berbasis skala Likert. Hasil penelitian menunjukkan bahwa pengetahuan konsumen memiliki pengaruh signifikan terhadap perspektif kualitas pelayanan (p = 0,000) dan kepuasan konsumen (p = 0,044). Perspektif kualitas pelayanan memiliki pengaruh signifikan terhadap loyalitas konsumen (p = 0,000), sedangkan kepuasan konsumen tidak berpengaruh signifikan terhadap loyalitas konsumen (p = 0,098). Studi ini menyoroti pentingnya peningkatan pengetahuan konsumen dan kualitas pelayanan dalam membangun loyalitas pelanggan, meskipun kepuasan tidak menjadi prediktor utama. Implikasi manajerial disarankan untuk meningkatkan pendidikan konsumen, pelatihan staf, dan strategi retensi pelanggan yang lebih efektif untuk meningkatkan loyalitas.
Co-Authors Aditya Wardana, Aditya Aekram Faisal Agastiya, Auliya Anak Agung Gede Sugianthara Aprilia, Erfita Armawan Putri, Clara Dinda Arsyan, Muhammad Prabu Asrunputi, Aisyah Pia Astaguna, Nur Ali Astuti , Ayu Widiya Aulia, Syakira Nurul Ayu Wahyuningputri, Rode Azhari, Dita Bahtiar Usman, Bahtiar Boediman, Surya Fadjar Budianto, Tri Budiman, Surya Fadjar Busono, Mochamad Miftakhul Dava Cahyono, Roby Devi Devi, Devi Devita Gantina Dida Nurhaida Dina Mayasari Soeswoyo, Dina Mayasari Edi, Ragil Yoga ENDRI ENDRI Feti Fatonah Hargiani, Fransisca Xaveria Hartono, Anggito Haryono, Joko Hasanah, Humaira Uswatun Hatta, Aulia Faqih Hera Oktadiana, Hera Hidayat, Candra Justine Tanuwijaya Karnadji, Djati Kenzie, Muhammad Hisyam Maulana Khairyanti, Rashinta Adelia Kusmaw, Erik Kusnedi, Rahmat Lasut, Flavina M.O Leon, Farah Margaretha Levyta, Farah Mochtar, Muhammad Ilyas Mohan, Verawaty Musodiq, Muhamad Dzakwan Mustakman, Fauzi Myrza Rahmanita Netania Emilisa Nova Putra, Aditya Nur, Aji Mohammad Fadrian Nurbaeti Nurbaeti Paryanto Paryanto Permana, Ade Pradiva, Muhammad Sadam Prasadja Ricardianto, Prasadja Pratama, Fauzan Fahresky Pundarika, Nico Puspa, Tiara Rabbani, Athalla Rafif Rachmat Ramadhan, Rachmat Rahmat Ingkadijaya Ratri, Resita Sekar Rimbawan, H. A. Danang Santoso, Mikona Brillia Sarfilianty Anggiani, Sarfilianty Sembiring, Honny Fiva Akira Setiadi, Rafka Islaudyn Putra Supardi, Endi Syaharani, Puteri Syaputra, Ryco Taqiyyuddin, Muhammad Wahyudi, Agustinus Sri Widayat, Tri Agung Wijaya, Michael Chandra Wulandari, Natasya Yasih, Yuni Yolanda Masnita Siagian Yulius, Kevin G