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All Journal SEIKO : Journal of Management & Business JURNAL PENDIDIKAN TAMBUSAI Aptisi Transactions on Management Dinasti International Journal of Education Management and Social Science Business, Economics and Entrepreneurship Jurnal Ilmiah Manajemen Kesatuan JIIP (Jurnal Ilmiah Ilmu Pendidikan) BUDGETING : Journal of Business, Management and Accounting Journal of Sustainable Tourism and Entrepreneurship Jurnal Manajemen Transportasi & Logistik (JMTRANSLOG) International Journal of Environmental, Sustainability, and Social Science Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) Mattawang: Jurnal Pengabdian Masyarakat International Journal of Business, Law, and Education International Journal of Business, Economics, and Social Development Bisnis Net : Jurnal Ekonomi dan Bisnis Jurnal Ilmiah Wahana Pendidikan Jurnal Simki Economic International Journal of Social Service and Research Journal of Islamic Economics and Social Science (JIESS) AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Journal of Comprehensive Science JURNAL ABDIKARYASAKTI Jurnal Indonesia Sosial Teknologi Journal of Tourism, Culinary, and Entrepreneurship (JTCE) Jurnal Manajemen Innovative: Journal Of Social Science Research Journal of Business on Hospitality and Tourism Neraca Manajemen, Akuntansi, dan Ekonomi Jurnal Multidisiplin Indonesia
Willy Arafah, Willy
Unknown Affiliation
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Neuroscience Public Health Social Sciences Veterinary Other

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Model of Tourist Destination in Cibuntu Village, West Java Hidayat, Candra; Arafah, Willy; Rahmanita, Myrza; Gantina, Devita; Boediman, Surya Fadjar
Journal of Business on Hospitality and Tourism Vol. 8 No. 2 (2022): December 2022
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jbhost.v8i2.393

Abstract

A6 model consist the attributes of tourist destination that are attraction, accessibility, amenities, available package, activities, and ancillary service. They both have an influence on increasing tourist satisfaction. Health protocol is also the perception to enhance tourist satisfaction in new normal. Consequently, health protocol plays an important role in boosting the tourist satisfaction in Cibuntu Village, West Java. This study analyses the relationships proposed in SERVQUAL, which consist five core components of service quality: tangibles, reliability, responsiveness, assurance and empathy. The sample in this study was 200 respondents from the tourists who experienced at least one time of visiting Cibuntu Village. This study using questionnaires in the kind of Google form, consists of 23 items.Five hypotheses were formulated and tested. The finding of this study found from all respondents is also going down more than four time experiences. Then offer a promotion for the young generation or under 25 year old market segment. In the new normal, the application of health protocols determines tourist satisfaction in Cibuntu Village, West Java. The process of building, designing, and defining a sustainable tourism village, we must collaborate with the central government and local government in the new normal situation. Cibuntu Village should collect the data from the tourist visiting Cibuntu village and save it as guest history to offer a suitable promotion in new normal.
The Interconnection of Certified Cleanliness, Health, Safety and Environmental Sustainability on Purchased Decision Tourism Businesses in Puncak Hidayat, Candra; Arafah, Willy; Rahmanita, Myrza
Journal of Business on Hospitality and Tourism Vol. 9 No. 1 (2023): June 2023
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jbhost.v9i1.419

Abstract

Cleanliness, health, safety and environmental sustainability or CHSE is the implementation of hygiene, health, safety, and environmental sustainability which is an operational guide for the tourism sector. The purpose of this study is to analyze the interconnection of certified cleanliness, health, safety and environmental sustainability on purchased decision tourism businesses. The sample was 200 respondents from the tourists who experienced at least one time of visiting Puncak. The method used in this research is quantitative method. The questionnaires will be collected by using Google form. The statistical finding there is positive and strong relationship between certified cleanliness, health, safety and environmental sustainability on purchased decision tourism businesses. The finding of this study first, certified cleanliness, health, safety and environmental sustainability very important on purchased decision tourism businesses. Second, the age of respondent between 25 years old until 44 years old with 83 respondents from a total of 200 respondents, this opportunity for tourism businesses to promote a tourism sustainability for young generation. Third, tourism businesses to maintain the price is not higher than other tourist destinations and it is advisable not to increase the prices. Fourthly, according experienced visiting Puncak, more than four-time experience of respondent visiting Puncak with 129 respondents from a total of 200 respondents from all respondents, suggestion for tourism businesses to maintain products, services and innovate by implementing tourism sustainability businesses.
PERAN MEDIASI BUSINESS ADAPTIBILITY TERHADAP MARKETING CAPABILITY DAN INNOVATION CAPABILITY PADA UKM AMPLANG DI SAMARINDA Agastiya, Auliya; Busono, Mochamad Miftakhul Dava; Arafah, Willy
Business, Economics dan Entrepreneurship Vol 6 No 1 (2024): Business, Economics and Entrepreneurship
Publisher : Institut Shanti Bhuana, Program Studi Kewirausahaan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46229/b.e.e..v6i1.883

Abstract

Penelitian ini bertujuan untuk mengamati pengaruh dari marketing capability terhadap innovation capability yang dimediasi oleh business adaptability dengan obyek penelitian UKM Amplang di Samarinda. UKM Amplang merupakan salah satu jenis usaha yang populer di Samarinda dan terus berkembang. Dalam penelitian ini data penelitian diperoleh dengan penyebaran angket kepada responden penelitian yaitu pengelola UKM Amplang di Samarinda sebanyak 100 responden. Data yang diperoleh kemudian diolah menggunakan teknik analisis data dengan model PLS. Hasil penelitian menunjukkan bahwa marketing capability memiliki pengaruh terhadap business adaptability dan innovation capability. Dalam penelitian ini juga didapati bahwa business adaptability tidak berpengaruh terhadap innovation capability. Dalam penelitian ini juga ditemukan bahwa tidak terdapat pengaruh mediasi dari business adaptability terhadap pengaruh marketing capability terhadap innovation capability
DAMPAK KUALITAS LAYANAN ARTIFICIAL INTELLIGENCE TERHADAP LOYALITAS PELANGGAN PADA E-COMMERCE DI INDONESIA Khairyanti, Rashinta Adelia; Syaharani, Puteri; Arafah, Willy
Business, Economics dan Entrepreneurship Vol 6 No 1 (2024): Business, Economics and Entrepreneurship
Publisher : Institut Shanti Bhuana, Program Studi Kewirausahaan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46229/b.e.e..v6i1.885

Abstract

The results of this research discuss the aim of investigating the influence of artificial intelligence (AI) chatbot service quality on customer loyalty in an organization. Through a sequential chain model of service quality loyalty, this research classifies AI chatbot service quality into nine attributes and develops a research model to explore the internal mechanisms of the influence of AI chatbot service quality on customer loyalty. These findings can assist organizations in increasing customer value perceptions, trust, satisfaction, and loyalty, as well as provide guidance in the development, adoption, and post-adoption of affective trust, and satisfaction. This research contributes to the understanding of service quality in the context of information systems (IS) and extends the sequential chain model of quality loyalty to the context of AI services. These findings can help organizations improve customer value perception, trust, satisfaction, and loyalty, as well as provide guidance in the development, adoption, and post-adoption of AI chatbots
Pengaruh Perceived Value Terhadap Repurchase Intention Yang Di Mediasi Oleh Positive Word Of Mouth Dalam Keputusan Konsumen Pada Pembelian Online Arsyan, Muhammad Prabu; Kusmaw, Erik; Hatta, Aulia Faqih; Arafah, Willy
Jurnal Ilmiah Wahana Pendidikan Vol 10 No 18 (2024): Jurnal Ilmiah Wahana Pendidikan 
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.13956144

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Perceived Value terhadap Repurchase Intention yang di mediasi oleh Positive eWord-of-Mouth dalam keputusan konsumen pada pembelian online. Penelitian ini menggunakan data primer yang diperoleh melalui kuesioner yang didistribusikan kepada 148 responden dengan teknik pengambilan sampel "purposive sampling". Data dianalisis menggunakan metode SEM yang dijalankan oleh program AMOS. Hasil dari penelitian ini menunjukkan bahwa dari tiga hipotesis yang diajukan dalam penelitian semua diterima.
The Influence of Viral Marketing and Price on Purchasing Decisions Through Customer Trust: Case Study of the Skincare Brand Skintific Wulandari, Natasya; Arafah, Willy
International Journal of Business, Law, and Education Vol. 5 No. 2 (2024): International Journal of Business, Law, and Education
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v5i2.721

Abstract

This study aimed to explore the impact of viral marketing, pricing strategies, and consumer trust on purchasing decisions regarding products released by Skintific. The approach utilized in this study was quantitative, with a sample size of 90 respondents who had already made purchases of Scientific products. Analysis conducted using SEM-PLS revealed that both viral marketing and consumer trust in Scientific products positively influenced consumers' willingness to transact, while pricing did not significantly affect purchase decisions. Additionally, it was found that other factors such as gender, age, and duration of consumer engagement with social media also had an impact
Application of Technical and Non-Technical Factors Affecting Safety Management Systems on the Container Ships in National Shipping Sembiring, Honny Fiva Akira; Arafah, Willy; Ricardianto, Prasadja; Endri, Endri
Jurnal Manajemen Transportasi & Logistik (JMTRANSLOG) Vol. 12 No. 1 (2025): Maret
Publisher : Institut Transportasi dan Logistik Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54324/j.mtl.v12i1.1776

Abstract

This study aims to analyze the problems in implementing a Safety Management System on container ships by implementing international safety management conventions. Analysis of the relationship between technical and non-technical factors of SMS that affect maritime safety. This study uses a qualitative method using NVivo 12 software. The informants are the Captain, Officers, Chief Engineer, and Engineers, and involve Designed Person Ashore, Marine Inspector, Shipping Entrepreneurs, and Marine Academy with a total of 32 informants to obtain diverse and comprehensive perspectives on the phenomena that occur on board the ship. The sampling technique uses NVivo 12 software to produce data visualization through project maps, coding, and interpretation based on node and sub-node codes. The results of this study were obtained through a comprehensive analysis of the problems of implementing a safety management system on ships that must comply with the provisions of the International Safety Management Code and the Convention for the Safety of Life at Sea as well as factors such as crew training and human resource development, which are consistently integrated in the successful implementation of SMS and will later be used by stakeholders to improve the safety of container ships in the maritime sector.
Pengaruh Brand Love Pada Brand Loyalty Melalui Self - Esteem dan Brand Trust Devi, Devi; Margaretha, Farah; Arafah, Willy
SEIKO : Journal of Management & Business Vol 6, No 1 (2023): January - Juny
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v6i1.3645

Abstract

Penelitian ini bertujuan untuk mengetahui hubungan antara Brand Love, Self – Esteem, Brand Trust terhadap Brand Loyalty pada Industri smartphone di Indonesia. Penelitian ini menggunakan data primer yang diperoleh dengan cara menyebarkan kuesioner secara online menggunakan bantuan google form. Sampel penelitian ini terdiri dari 220 orang di Indonesia yang tertarik dengan industri smartphone. Responden dari penelitian ini adalah konsumen yang melakukan penggunaan smartphone minimal dalam kurun waktu 1 tahun terakhir. Data dari penelitian ini yaitu data cross sectional dimana data yang didapat dalam tempo waktu yang telah ditetapkan. Analisis data untuk uji hipotesis menggunakan analisis Structural Equation Model (SEM). Hasil dari penelitian ini menjelaskan bahwa Brand Love berpengaruh positif terhadap Self - Esteem. Self – Esteem berpengaruh positif terhadap Brand Loyalty. Sedangkan untuk Brand Love berpengaruh positif terhadap Brand Trust. Lalu, Brand Trust berpengaruh positif terhadap Brand Loyalty, Self Esteem memediasi pengaruh Brand Love terhadap Brand Loyalty. Brand Trust memediasi pengaruh Brand Love terhadap Brand Loyalty. Beberapa saran lain untuk manajer juga dijelaskan dalam penelitian ini perilaku dan preferensi konsumen sangat penting untuk mempertahankan hubungan jangka panjang perusahaan dengan konsumen dalam bentuk kelangsungan bisnis perusahaan dan loyalitas konsumen. Untuk penelitian selanjutnya disarankan menggunakan variabel berbeda seperti emotional commitment dan behavioral commitment. Kata Kunci: brand love; self esteem; brand trust; brand loyalty.
Formation of an Effective and Creative Business Team at Bina Amanah Cordova Entrepreneurship School: Pembentukan Tim Bisnis Yang Efektif dan Kreatif pada Sekolah Kewirausahaan Bina Amanah Cordova Anggiani, Sarfilianty; Emilisa, Netania; Arafah, Willy; Asrunputi, Aisyah Pia; Rimbawan, H. A. Danang
Mattawang: Jurnal Pengabdian Masyarakat Vol. 5 No. 3 (2024)
Publisher : Yayasan Ahmar Cendekia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.mattawang2942

Abstract

This activity aims to provide counseling and training to the community so that they can form and understand the role of creative and effective teams in business so that they can start and develop businesses with effective collaboration and provide support in developing people's desires as prospective entrepreneurs and increasing entrepreneurial abilities to develop creative and effective teamwork. It is known to people who study at the Bina Amanah Cordova Entrepreneurship School that success in competing and expanding the creativity of the products produced and their delivery to customers requires a creative and effective team. The material provided is counseling to form a creative and influential business team. It is hoped that the results of this PkM will give an understanding of readiness to become an entrepreneur with a creative and effective business team. The positive implications and impacts of PkM are increasing enthusiasm for starting new small businesses or MSMEs, developing existing businesses with creative and effective teamwork, and building economic independence for the community. Abstrak Tujuan dari kegiatan ini untuk memberikan penyuluhan dan pembekalan kepada masyarakat agar mampu membentuk dan memahami peran tim yang kreatif dan efektif dalam bisnis, sehingga mampu memulai dan mengembangkan usaha dengan kerjasama yang efektif serta memberikan dukungan dalam mengembangkan keinginan masyarakat sebagai calon wirausaha dan meningkatkan kemampuan wirausaha untuk mengembangkan kerjasama tim yang kreatif dan efektif. Karena diketahui oleh masyarakat yang bersekolah di Sekolah Kewirausahaan Bina Amanah Cordova bahwa keberhasilan dalam bersaing dan meningkatkan kreativitas produk yang dihasilkan serta penyampaiannya kepada pelanggan memerlukan tim yang kreatif dan efektif. Materi yang diberikan berupa penyuluhan dengan tema membentuk tim usaha yang kreatif dan efektif. Hasil dari PkM ini diharapkan dapat memberikan pemahaman mengenai kesiapan untuk memiliki kemampuan menjadi wirausaha dengan tim yang kreatif dan efektif dalam berusaha. Implikasi dan dampak positif dari PkM ini adalah meningkatkan semangat memulai usaha kecil atau UMKM baru dan mengembangkan usaha yang sudah ada dengan kerjasama tim yang kreatif dan efektif serta membangun kemandirian ekonomi bagi masyarakat.
Dynamics of Trust, Information Quality, and Risk Perception in Online Purchasing Decisions Astuti , Ayu Widiya; Arafah, Willy; Nur, Aji Mohammad Fadrian
Jurnal Multidisiplin Indonesia Vol. 3 No. 7 (2024): Jurnal Multidisiplin Indonesia
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/jmi.v3i7.1634

Abstract

This study aims to analyze the influence of trust, information quality and risk perception on online purchase decisions. This research is a quantitative research with a research design using exploration. The population in this study is the overall consumer of online shop services  in South Jakarta. The sampling method in this study uses purposive sampling using the Roscoe (1975) approach in determining the number of samples. The data analysis method in this study uses SEM-PLS. Based on the results of the study, it was found that trust, information quality and risk perception play an important role in influencing online purchase decisions. It was also found that the perception of risk had a significant negative effect on purchase decisions.
Co-Authors Aekram Faisal Agastiya, Auliya Anak Agung Gede Sugianthara Aprilia, Erfita Armawan Putri, Clara Dinda Arsy, Akhmad Arsyan, Muhammad Prabu Asrunputi, Aisyah Pia asrunputri, aisyah pia Astaguna, Nur Ali Astuti , Ayu Widiya Aulia, Syakira Nurul Aulya, Audya Silvy Ayu Wahyuningputri, Rode Azhari, Dita Basri, Yuswar Zainul Boediman, Surya Fadjar Budianto, Tri Budiman, Surya Fadjar Busono, Mochamad Miftakhul Dava Cahyono, Roby Dara, Nada Jauza Adinda Devi Devi, Devi Devita Gantina Dida Nurhaida Dina Mayasari Soeswoyo, Dina Mayasari ENDRI ENDRI Farel, Mohammad Fathiya, Shafa Fatihah, Mutiara Fazriansyah, Ryan Feti Fatonah Firdayetti Halim, Viona Hanifan, Rivandaru Hargiani, Fransisca Xaveria Harmaini Hartono, Anggito Haryono, Joko Hasanah, Fida Hasanah, Humaira Uswatun Hatta, Aulia Faqih Hera Oktadiana, Hera Karnadji, Djati Kenzie, Muhammad Hisyam Maulana Khairyanti, Rashinta Adelia Kristin, Nadila Ivanka Kusmaw, Erik Kusnedi, Rahmat Lasut, Flavina M.O Leon, Farah Margaretha Levyta, Farah M. Rahmad M. Rahmad, M. Rahmad Medika Putra, Mohamad Audi Mochtar, Muhammad Ilyas Mohan, Verawaty Musodiq, Muhamad Dzakwan Mustakman, Fauzi Myrza Rahmanita Netania Emilisa Nova Putra, Aditya Nur, Aji Mohammad Fadrian Nurbaeti Nurbaeti Oliviana, Reva Vebria Paryanto Paryanto Permana, Ade Pradiva, Muhammad Sadam Prasadja Ricardianto, Prasadja Pratama, Fauzan Fahresky Pratolo, Aulia Kumidaninggar Purba, Elkana Puspa, Tiara Rabbani, Athalla Rafif Rachmat Ramadhan, Rachmat Rahmat Ingkadijaya Ramadhan, Rafky Ramadia, Rinaldy Ratri, Resita Sekar Rimbawan, H. A. Danang Romadhowati, Novita Safsafubun, Sylvester Waroec Samia, Nihla Santoso, Mikona Brillia Sarfilianty Anggiani, Sarfilianty Sembiring, Honny Fiva Akira Setiadi, Rafka Islaudyn Putra Soepartono, Sekar Ayu Putri Sofiya, Sofiya Supardi, Endi Syaharani, Puteri Taqiyyuddin, Muhammad Velix, Ion Wahyudi, Agustinus Sri Widanul, Daffa Widayat, Tri Agung Wijanarko, Arand Wijaya, Michael Chandra Wulandari, Natasya Wulandari, Natasya Desti Yasih, Yuni Yasmin, Farah Zhafirah Yolanda Masnita Siagian Yulius, Kevin G