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All Journal SEIKO : Journal of Management & Business JURNAL PENDIDIKAN TAMBUSAI Dinasti International Journal of Education Management and Social Science Business, Economics and Entrepreneurship Jurnal Ilmiah Manajemen Kesatuan JIIP (Jurnal Ilmiah Ilmu Pendidikan) BUDGETING : Journal of Business, Management and Accounting Journal of Sustainable Tourism and Entrepreneurship Jurnal Manajemen Transportasi & Logistik (JMTRANSLOG) Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) Mattawang: Jurnal Pengabdian Masyarakat International Journal of Business, Law, and Education International Journal of Business, Economics, and Social Development Jurnal Ilmiah Wahana Pendidikan International Journal of Social Service and Research Journal of Islamic Economics and Social Science (JIESS) Journal of Comprehensive Science JURNAL ABDIKARYASAKTI Journal of Tourism, Culinary, and Entrepreneurship (JTCE) Jurnal Manajemen Journal of Business on Hospitality and Tourism Journal of Social Science and Business Studies Neraca Manajemen, Akuntansi, dan Ekonomi Jurnal Multidisiplin Indonesia Siber International Journal of Digital Business
Willy Arafah, Willy
Unknown Affiliation
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Neuroscience Public Health Social Sciences Veterinary Other

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Cultural preservation as a catalyst for sustainable tourism: Challenges and potentials in Cimande tourism village, Indonesia Soeswoyo, Dina Mayasari; Arafah, Willy; Oktadiana, Hera; Budiman, Surya Fadjar
Journal of Sustainable Tourism and Entrepreneurship Vol. 6 No. 2 (2025): January
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v6i2.2458

Abstract

Purpose: This study aimed to investigate the cultural potential and challenges of preserving the intangible cultural heritage and living culture of Cimande Tourism Village to enhance its development as a sustainable tourism destination. Research Methodology: A qualitative approach was used, with data collected through Focus Group Discussions (FGDs) and in-depth interviews involving cultural practitioners, POKDARWIS (tourism committees), local residents, and government officials. Results: The study identified nine key cultural elements, including Pencak Silat, traditional medicine, and local rituals, while highlighting 11 major challenges, including insufficient stakeholder support, low community participation, limited human resource capacity, and minimal use of digital marketing. Limitations: This study focuses on cultural preservation efforts, specifically in Cimande Tourism Village, using qualitative methods such as thematic analysis and CAQDAS NVivo, limiting its scope. Contribution: This study deepens the understanding of how local culture can promote sustainable tourism, particularly in rural areas rich in cultural traditions such as Cimande. These findings provide valuable insights for tourism village managers and local governments to balance cultural preservation with economic growth through tourism. Novelty: This study offers a comprehensive exploration of the integration of local culture with sustainable tourism development in Cimande Village, an area that has not been extensively studied.
Segmentation and Targeting Analysis of Food Delivery Apps Pundarika, Nico; Syaputra, Ryco; Arafah, Willy
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 1 (2025): JIMKES Edisi Januari 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i1.3032

Abstract

This study examines the segmentation and targeting strategies employed by food delivery app providers in Jakarta. It aims to identify the key factors influencing consumers' intentions to continue using these services across different market segments. A cluster analysis modeling approach is applied to group consumers based on specific characteristics. The findings provide valuable insights for marketers to design strategies that better align with the unique needs of consumers, considering both demographic and psychological factors. This enables marketers to adopt a more targeted approach in effectively addressing the preferences of each consumer segment. Additionally, the study highlights the importance of understanding the dynamics of the evolving demand within Indonesia's food delivery service sector. Ultimately, the research not only supports app providers in enhancing customer satisfaction but also fosters stronger loyalty towards their services. By leveraging a data-driven approach and more precise segmentation, food delivery app providers can refine their marketing strategies to engage consumers in a more relevant and sustainable manner.
Antecedents of Revisit Intention to Pantjoran PIK During Covid-19 Pandemic Haryono, Joko; Lasut, Flavina M.O; Yulius, Kevin G; Arafah, Willy; Ingkadijaya, Rahmat
Journal of Business on Hospitality and Tourism Vol. 9 No. 1 (2023): June 2023
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jbhost.v9i1.420

Abstract

Revisit intention is a very important factor in the sustainability of a business. This study aims to analyze the factors that influence the revisit intention to Pantjoran PIK, North Jakarta. The exogenous variables in this study were environment, culture, and food safety & hygiene. This research is explanatory research that seeks to explain the relationship between exogenous and endogenous variables. The research instrument used was online questionnaire distributed via Google Form. The research method used is quantitative analysis with individual analysis units and the PLS-SEM approach using SMARTPLS 4 software. Sampling technique used was purposive sampling with 160 samples. The measurement model analysis meets the requirements of convergent validity, reliability and discriminant validity. However, in the structural model analysis, only Food Safety & Hygiene had significant influence on Revisit Intention. These findings are in line with similar research during the Covid-19 pandemic although different sampling technique are suggested with longitudinal data to improve accuracy. Food Court and restaurant owners are suggested to maintain the food safety and hygiene to improve revisit intention during Covid-19 pandemic.
Model of Tourist Destination in Cibuntu Village, West Java Hidayat, Candra; Arafah, Willy; Rahmanita, Myrza; Gantina, Devita; Boediman, Surya Fadjar
Journal of Business on Hospitality and Tourism Vol. 8 No. 2 (2022): December 2022
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jbhost.v8i2.393

Abstract

A6 model consist the attributes of tourist destination that are attraction, accessibility, amenities, available package, activities, and ancillary service. They both have an influence on increasing tourist satisfaction. Health protocol is also the perception to enhance tourist satisfaction in new normal. Consequently, health protocol plays an important role in boosting the tourist satisfaction in Cibuntu Village, West Java. This study analyses the relationships proposed in SERVQUAL, which consist five core components of service quality: tangibles, reliability, responsiveness, assurance and empathy. The sample in this study was 200 respondents from the tourists who experienced at least one time of visiting Cibuntu Village. This study using questionnaires in the kind of Google form, consists of 23 items.Five hypotheses were formulated and tested. The finding of this study found from all respondents is also going down more than four time experiences. Then offer a promotion for the young generation or under 25 year old market segment. In the new normal, the application of health protocols determines tourist satisfaction in Cibuntu Village, West Java. The process of building, designing, and defining a sustainable tourism village, we must collaborate with the central government and local government in the new normal situation. Cibuntu Village should collect the data from the tourist visiting Cibuntu village and save it as guest history to offer a suitable promotion in new normal.
The Interconnection of Certified Cleanliness, Health, Safety and Environmental Sustainability on Purchased Decision Tourism Businesses in Puncak Hidayat, Candra; Arafah, Willy; Rahmanita, Myrza
Journal of Business on Hospitality and Tourism Vol. 9 No. 1 (2023): June 2023
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jbhost.v9i1.419

Abstract

Cleanliness, health, safety and environmental sustainability or CHSE is the implementation of hygiene, health, safety, and environmental sustainability which is an operational guide for the tourism sector. The purpose of this study is to analyze the interconnection of certified cleanliness, health, safety and environmental sustainability on purchased decision tourism businesses. The sample was 200 respondents from the tourists who experienced at least one time of visiting Puncak. The method used in this research is quantitative method. The questionnaires will be collected by using Google form. The statistical finding there is positive and strong relationship between certified cleanliness, health, safety and environmental sustainability on purchased decision tourism businesses. The finding of this study first, certified cleanliness, health, safety and environmental sustainability very important on purchased decision tourism businesses. Second, the age of respondent between 25 years old until 44 years old with 83 respondents from a total of 200 respondents, this opportunity for tourism businesses to promote a tourism sustainability for young generation. Third, tourism businesses to maintain the price is not higher than other tourist destinations and it is advisable not to increase the prices. Fourthly, according experienced visiting Puncak, more than four-time experience of respondent visiting Puncak with 129 respondents from a total of 200 respondents from all respondents, suggestion for tourism businesses to maintain products, services and innovate by implementing tourism sustainability businesses.
PERAN MEDIASI BUSINESS ADAPTIBILITY TERHADAP MARKETING CAPABILITY DAN INNOVATION CAPABILITY PADA UKM AMPLANG DI SAMARINDA Agastiya, Auliya; Busono, Mochamad Miftakhul Dava; Arafah, Willy
Business, Economics dan Entrepreneurship Vol 6 No 1 (2024): Business, Economics and Entrepreneurship
Publisher : Institut Shanti Bhuana, Program Studi Kewirausahaan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46229/b.e.e..v6i1.883

Abstract

Penelitian ini bertujuan untuk mengamati pengaruh dari marketing capability terhadap innovation capability yang dimediasi oleh business adaptability dengan obyek penelitian UKM Amplang di Samarinda. UKM Amplang merupakan salah satu jenis usaha yang populer di Samarinda dan terus berkembang. Dalam penelitian ini data penelitian diperoleh dengan penyebaran angket kepada responden penelitian yaitu pengelola UKM Amplang di Samarinda sebanyak 100 responden. Data yang diperoleh kemudian diolah menggunakan teknik analisis data dengan model PLS. Hasil penelitian menunjukkan bahwa marketing capability memiliki pengaruh terhadap business adaptability dan innovation capability. Dalam penelitian ini juga didapati bahwa business adaptability tidak berpengaruh terhadap innovation capability. Dalam penelitian ini juga ditemukan bahwa tidak terdapat pengaruh mediasi dari business adaptability terhadap pengaruh marketing capability terhadap innovation capability
DAMPAK KUALITAS LAYANAN ARTIFICIAL INTELLIGENCE TERHADAP LOYALITAS PELANGGAN PADA E-COMMERCE DI INDONESIA Khairyanti, Rashinta Adelia; Syaharani, Puteri; Arafah, Willy
Business, Economics dan Entrepreneurship Vol 6 No 1 (2024): Business, Economics and Entrepreneurship
Publisher : Institut Shanti Bhuana, Program Studi Kewirausahaan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46229/b.e.e..v6i1.885

Abstract

The results of this research discuss the aim of investigating the influence of artificial intelligence (AI) chatbot service quality on customer loyalty in an organization. Through a sequential chain model of service quality loyalty, this research classifies AI chatbot service quality into nine attributes and develops a research model to explore the internal mechanisms of the influence of AI chatbot service quality on customer loyalty. These findings can assist organizations in increasing customer value perceptions, trust, satisfaction, and loyalty, as well as provide guidance in the development, adoption, and post-adoption of affective trust, and satisfaction. This research contributes to the understanding of service quality in the context of information systems (IS) and extends the sequential chain model of quality loyalty to the context of AI services. These findings can help organizations improve customer value perception, trust, satisfaction, and loyalty, as well as provide guidance in the development, adoption, and post-adoption of AI chatbots
Pengaruh Perceived Value Terhadap Repurchase Intention Yang Di Mediasi Oleh Positive Word Of Mouth Dalam Keputusan Konsumen Pada Pembelian Online Arsyan, Muhammad Prabu; Kusmaw, Erik; Hatta, Aulia Faqih; Arafah, Willy
Jurnal Ilmiah Wahana Pendidikan Vol 10 No 18 (2024): Jurnal Ilmiah Wahana Pendidikan 
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.13956144

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Perceived Value terhadap Repurchase Intention yang di mediasi oleh Positive eWord-of-Mouth dalam keputusan konsumen pada pembelian online. Penelitian ini menggunakan data primer yang diperoleh melalui kuesioner yang didistribusikan kepada 148 responden dengan teknik pengambilan sampel "purposive sampling". Data dianalisis menggunakan metode SEM yang dijalankan oleh program AMOS. Hasil dari penelitian ini menunjukkan bahwa dari tiga hipotesis yang diajukan dalam penelitian semua diterima.
The Influence of Viral Marketing and Price on Purchasing Decisions Through Customer Trust: Case Study of the Skincare Brand Skintific Wulandari, Natasya; Arafah, Willy
International Journal of Business, Law, and Education Vol. 5 No. 2 (2024): International Journal of Business, Law, and Education
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v5i2.721

Abstract

This study aimed to explore the impact of viral marketing, pricing strategies, and consumer trust on purchasing decisions regarding products released by Skintific. The approach utilized in this study was quantitative, with a sample size of 90 respondents who had already made purchases of Scientific products. Analysis conducted using SEM-PLS revealed that both viral marketing and consumer trust in Scientific products positively influenced consumers' willingness to transact, while pricing did not significantly affect purchase decisions. Additionally, it was found that other factors such as gender, age, and duration of consumer engagement with social media also had an impact
Application of Technical and Non-Technical Factors Affecting Safety Management Systems on the Container Ships in National Shipping Sembiring, Honny Fiva Akira; Arafah, Willy; Ricardianto, Prasadja; Endri, Endri
Jurnal Manajemen Transportasi & Logistik (JMTRANSLOG) Vol 12, No 1 (2025): Maret
Publisher : Institut Transportasi dan Logistik Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54324/j.mtl.v12i1.1776

Abstract

This study aims to analyze the problems in implementing a Safety Management System on container ships by implementing international safety management conventions. Analysis of the relationship between technical and non-technical factors of SMS that affect maritime safety. This study uses a qualitative method using NVivo 12 software. The informants are the Captain, Officers, Chief Engineer, and Engineers, and involve Designed Person Ashore, Marine Inspector, Shipping Entrepreneurs, and Marine Academy with a total of 32 informants to obtain diverse and comprehensive perspectives on the phenomena that occur on board the ship. The sampling technique uses NVivo 12 software to produce data visualization through project maps, coding, and interpretation based on node and sub-node codes. The results of this study were obtained through a comprehensive analysis of the problems of implementing a safety management system on ships that must comply with the provisions of the International Safety Management Code and the Convention for the Safety of Life at Sea as well as factors such as crew training and human resource development, which are consistently integrated in the successful implementation of SMS and will later be used by stakeholders to improve the safety of container ships in the maritime sector.
Co-Authors Aditya Wardana, Aditya Aekram Faisal Agastiya, Auliya Anak Agung Gede Sugianthara Aprilia, Erfita Armawan Putri, Clara Dinda Arsyan, Muhammad Prabu Asrunputi, Aisyah Pia Astaguna, Nur Ali Astuti , Ayu Widiya Aulia, Syakira Nurul Ayu Wahyuningputri, Rode Azhari, Dita Bahtiar Usman, Bahtiar Boediman, Surya Fadjar Budianto, Tri Budiman, Surya Fadjar Busono, Mochamad Miftakhul Dava Cahyono, Roby Devi Devi, Devi Devita Gantina Dida Nurhaida Dina Mayasari Soeswoyo, Dina Mayasari Edi, Ragil Yoga ENDRI ENDRI Feti Fatonah Hargiani, Fransisca Xaveria Hartono, Anggito Haryono, Joko Hasanah, Humaira Uswatun Hatta, Aulia Faqih Hera Oktadiana, Hera Hidayat, Candra Justine Tanuwijaya Karnadji, Djati Kenzie, Muhammad Hisyam Maulana Khairyanti, Rashinta Adelia Kusmaw, Erik Kusnedi, Rahmat Lasut, Flavina M.O Leon, Farah Margaretha Levyta, Farah Mochtar, Muhammad Ilyas Mohan, Verawaty Musodiq, Muhamad Dzakwan Mustakman, Fauzi Myrza Rahmanita Netania Emilisa Nova Putra, Aditya Nur, Aji Mohammad Fadrian Nurbaeti Nurbaeti Paryanto Paryanto Permana, Ade Pradiva, Muhammad Sadam Prasadja Ricardianto, Prasadja Pratama, Fauzan Fahresky Pundarika, Nico Puspa, Tiara Rabbani, Athalla Rafif Rachmat Ramadhan, Rachmat Rahmat Ingkadijaya Ratri, Resita Sekar Rimbawan, H. A. Danang Santoso, Mikona Brillia Sarfilianty Anggiani, Sarfilianty Sembiring, Honny Fiva Akira Setiadi, Rafka Islaudyn Putra Supardi, Endi Syaharani, Puteri Syaputra, Ryco Taqiyyuddin, Muhammad Wahyudi, Agustinus Sri Widayat, Tri Agung Wijaya, Michael Chandra Wulandari, Natasya Yasih, Yuni Yolanda Masnita Siagian Yulius, Kevin G