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All Journal SEIKO : Journal of Management & Business JURNAL PENDIDIKAN TAMBUSAI Dinasti International Journal of Education Management and Social Science Business, Economics and Entrepreneurship Jurnal Ilmiah Manajemen Kesatuan JIIP (Jurnal Ilmiah Ilmu Pendidikan) BUDGETING : Journal of Business, Management and Accounting Journal of Sustainable Tourism and Entrepreneurship Jurnal Manajemen Transportasi & Logistik (JMTRANSLOG) Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) Mattawang: Jurnal Pengabdian Masyarakat International Journal of Business, Law, and Education International Journal of Business, Economics, and Social Development Jurnal Ilmiah Wahana Pendidikan International Journal of Social Service and Research Journal of Islamic Economics and Social Science (JIESS) Journal of Comprehensive Science JURNAL ABDIKARYASAKTI Journal of Tourism, Culinary, and Entrepreneurship (JTCE) Jurnal Manajemen Journal of Business on Hospitality and Tourism Journal of Social Science and Business Studies Neraca Manajemen, Akuntansi, dan Ekonomi Jurnal Multidisiplin Indonesia Siber International Journal of Digital Business
Willy Arafah, Willy
Unknown Affiliation
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Neuroscience Public Health Social Sciences Veterinary Other

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Pengaruh Brand Leadership terhadap Trust, Satisfaction and Repurchase Intention pada Brand Fashion di Platform E-Commerce Yasih, Yuni; Arafah, Willy
JIIP - Jurnal Ilmiah Ilmu Pendidikan Vol. 5 No. 8 (2022): JIIP (Jurnal Ilmiah Ilmu Pendidikan)
Publisher : STKIP Yapis Dompu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (663.219 KB) | DOI: 10.54371/jiip.v5i8.771

Abstract

Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh Brand Leadership terhadap Trust, Satisfaction, dan Repurchase intention pada brand Fashion di Platform E-Commerce. Prosedur pengambilan sampel yang digunakan dalam penelitian ini untuk mengumpulkan data yang relevan adalah dengan penggunaan kuesioner dan menggunakan metode purposive sampling. Penelitian ini dilakukan terhadap 220 responden yang merupakan pengguna layanan platform e-commerce dan pernah berbelanja di platform tersebut lebih dari satu kali. Platform e-commerce yang termasuk dalam penelitian ini adalah platform yang memiliki pengunjung terbanyak di tahun 2020 yaitu Tokopedia, Shopee, Bukalapak, Bli-bli, dan Lazada. Data dianalisis menggunakan metode SEM (Structural Equation Modelling) dan AMOS (Analysis of Moment Structure). Hasil pengujian menunjukkan bahwa predikat unggul suatu brand bepengaruh positif terhadap trust, satisfaction dan repurchase intention. Temuan penelitian ini juga menunjukkan bahwa trust dan satisfaction juga berpengaruh positif terhadap repurchase intention.
Pengaruh Kualitas Digitalisasi Layanan terhadap Customer Satisfaction dan Customer Retention Intention pada Platform Digital Banking Anggraeni, Dian; Arafah, Willy
JIIP - Jurnal Ilmiah Ilmu Pendidikan Vol. 6 No. 3 (2023): JIIP (Jurnal Ilmiah Ilmu Pendidikan)
Publisher : STKIP Yapis Dompu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (260.775 KB) | DOI: 10.54371/jiip.v6i3.1714

Abstract

Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh penggunaan platform digital banking terhadap kepuasan pelanggan, pengaruh platform digital banking terhadap niat retensi pelanggan, pengaruh platform digital banking terhadap kesetiaan pelanggan. Platform Digital Banking yang digunakan sebagai obyek penelitian yaitu Bank BUMN di Indonesia; (a) Livin By Mandiri, (b) BNI Mobile, (c) BRIMO, (d) BTN Mobile. Alat uji menggunakan Spss versi 25 serta AMOS versi 21. Uji Goodness of Fit Model digunakan untuk mengolah hasil kuesioner. Penelitian ini menggunakan data primer dari nasabah Bank BUMN yang masih aktif dan telah menggunakan aplikasi digital banking dalam tiga bulan terakhir sejumlah 140 responden. Metode purposive sampling dijadikan pilihan untuk penarikan sampel. Hasil dari olah data yaitu variabel Responsivitas, biaya lanyanan dan kepuasan kualitas mempengaruhi kepuasan dan niat retensi pelanggan. Variabel yang lain easy of use, Interoperabilitas, Portofolio layanan tidak mempengaruhi kepuasan pelanggan dan niat retensi. Retensi pelanggan dapat dijadikan salah satu LTV untuk mengukur kinerja manajemen dan model bisnis, kepuasan pelanggan tercapai, retensi pelanggan meningkat hal tersebut linier dengan kinerja manajemen yang baik, hal tersebut berlaku sebaliknya.
Pengaruh Kesenjangan Perilaku Konsumen Ramah Lingkungan Terhadap Sebab-Akibat Dalam Pemasaran Di Industri Kosmetik Ratri, Resita Sekar; Arafah, Willy
Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (Jasmien) Vol. 4 No. 04 (2024): Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (Jasmien)
Publisher : Cattleya Darmaya Fortuna

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54209/jasmien.v5i01.523

Abstract

Terdapat ketidakkonsistenan yang signifikan antara attitude, intention, dan behavior konsumen dalam pembelian produk ramah lingkungan. Fenomena ini menciptakan kesenjangan yang dikenal sebagai kesenjangan antara sikap dan perilaku dalam konsumsi hijau. penelitian ini bertujuan untuk menganalisis pengaruh pemasaran terkait tujuan terhadap kesenjangan attitudes and behavior of green consumption dalam industri kosmetik. Dalam penelitian ini, peneliti menggunakan metode kuantitatif. Data dikumpulkan dengan menggunakan kuesioner yang disebar melalui google form, pada penelitian ini menggunakan 130 responden dengan 16 indikator pertanyaan. Dalam teknik analisis data, peneliti menggunakan metode SEM (Structural Equation Modeling). Hasil penelitian menunjukkan bahwa green consumption intention memiliki pengaruh positif terhadap attitude toward the environment, green consumption behavior memengaruhi green consumption intention, dan terdapat pengaruh antara green consumption behavior dan attitude toward the environment yang dimediasi oleh green consumption intention. Sedangkan green consumption behavior tidak memiliki pengaruh langsung terhadap attitude toward the environment.
The role of stakeholders in creating memorable tourist experience in Benteng Heritage Museum, Tangerang Nova Putra, Aditya; Hendra, Hendra; Ayu Wahyuningputri, Rode; Levyta, Farah; Arafah, Willy; Nurbaeti, Nurbaeti
Bahasa Indonesia Vol 2 No 1 (2022): APRIL 2022
Publisher : School of Tourism, Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jtce.v2i1.2474

Abstract

Chinese culture has become one of the ethnic diversity in Indonesia. Chinese descendant or self-identity occurs because of the cross-breeding process between ethnic Chinese and local indigenous peoples which is referred to as assimilation. The reasearch aims to discover the process of discovering the tradition of the Benteng museum in the Old Market area in Tangerang, which is the first Chinese museum in Indonesia that has been restored to become a cultural tourist destination. The existence of these invention tradition bore the diversity of culture festival and culinary Chinese descendant today. The initiation of Udaya Halim who was the pioneer of the Benteng Museum which formed for the purpose of preserving the Chinese Descendant culture. This requires support from the stakeholdser so that it can create memorable tourist experience when visiting area. The research methodology used is quantitative, in which questionnaires are distributed to tourist visiting the Old Market area in Tangerang. The result of this research is that cultural diversity has a 99% influence on existing stakeholders and where stakeholders have a role in 63% in an memorable tourist experience.
Anteseden dari Food Quality dan Identity Prestige pada Restoran Cepat Saji di Indonesia Azhari, Dita; Arafah, Willy
Jurnal Pendidikan Tambusai Vol. 7 No. 3 (2023): Desember 2023
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jptam.v7i3.11550

Abstract

Penelitian ini bertujuan untuk menguji dan menganalisis peran food quality, identity prestige, brand image, brand trust, brand equity, consumer engagement, customer satisfaction, dan brand preference terhadap customer loyalty di kalangan konsumen yang pernah atau sering mengonsumsi restoran cepat saji terbanyak pengunjungnya yaitu KFC, McDonald’s, Richeese Factory, A&W, dan Burger King. Sampel yang digunakan dalam penelitian ini berjumlah 200 responden. Teknik pengambilan sampel yang digunakan adalah purposive sampling. Data dianalisis dengan menggunakan metode Structural Equation Model (SEM). Hasil penelitian ini adalah: (1) Food Quality berpengaruh positif terhadap Customer Satisfaction, (2) Identity Prestige berpengaruh positif terhadap Customer Satisfaction, (3) Brand Image berpengaruh positif terhadap Customer Satisfaction, (4) Customer Satisfaction berpengaruh positif terhadap Brand Trust, (5) Consumer Engagement berpengaruh positif terhadap Brand Trust, (6) Brand Image berpengaruh positif terhadap Brand Trust, (7) Brand Image berpengaruh positif terhadap Customer Loyalty, (8) Brand Preference berpengaruh positif terhadap Customer Loyalty, (9) Brand Trust berpengaruh positif terhadap Brand Equity, dan (10) Brand Trust berpengaruh positif terhadap Customer Loyalty.
Pengaruh Halal Brand Image terhadap Purchase Intention dalam Industri Restoran Waralaba di Indonesia Astaguna, Nur Ali; Musodiq, Muhamad Dzakwan; Arafah, Willy
Jurnal Pendidikan Tambusai Vol. 7 No. 3 (2023): Desember 2023
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jptam.v7i3.11858

Abstract

Penelitian ini bertujuan untuk menguji dan menganalisis peran altruism dan moral obligation terhadap electronic word of mouth serta peran electronic word of mouth terhadap halal brand image dan purchase intention pada individu yang pernah makan di restoran waralaba halal di Indonesia. Sampel yang digunakan dalam penelitian ini berjumlah 120 responden. Teknik pengambilan sampel yang digunakan adalah purposive sampling. Data dianalisis dengan menggunakan metode Structural Equation Model (SEM). Hasil penelitian ini adalah: (1) Altruism tidak berpengaruh positif terhadap Electronic Word of Mouth, (2) Moral Obligation berpengaruh positif terhadap Electronic Word of Mouth, (3) Electronic Word of Mouth berpengaruh positif terhadap Halal Brand Image, (4) Electronic Word of Mouth berpengaruh positif terhadap Purchase Intention, dan (5) Halal Brand Image berpengaruh positif terhadap Purchase Intention.
Antecedents of Revisit Intention to Pantjoran PIK During Covid-19 Pandemic Haryono, Joko; Lasut, Flavina M.O; Yulius, Kevin G; Arafah, Willy; Ingkadijaya, Rahmat
Journal of Business on Hospitality and Tourism Vol 9, No 1 (2023): June 2023
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jbhost.v9i1.420

Abstract

Revisit intention is a very important factor in the sustainability of a business. This study aims to analyze the factors that influence the revisit intention to Pantjoran PIK, North Jakarta. The exogenous variables in this study were environment, culture, and food safety & hygiene. This research is explanatory research that seeks to explain the relationship between exogenous and endogenous variables. The research instrument used was online questionnaire distributed via Google Form. The research method used is quantitative analysis with individual analysis units and the PLS-SEM approach using SMARTPLS 4 software. Sampling technique used was purposive sampling with 160 samples. The measurement model analysis meets the requirements of convergent validity, reliability and discriminant validity. However, in the structural model analysis, only Food Safety & Hygiene had significant influence on Revisit Intention. These findings are in line with similar research during the Covid-19 pandemic although different sampling technique are suggested with longitudinal data to improve accuracy. Food Court and restaurant owners are suggested to maintain the food safety and hygiene to improve revisit intention during Covid-19 pandemic.
Model of Tourist Destination in Cibuntu Village, West Java Hidayat, Candra; Arafah, Willy; Rahmanita, Myrza; Gantina, Devita; Boediman, Surya Fadjar
Journal of Business on Hospitality and Tourism Vol 8, No 2 (2022): JOURNAL OF BUSINESS ON HOSPITALITY AND TOURISM
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (260.852 KB) | DOI: 10.22334/jbhost.v8i2.393

Abstract

A6 model consist the attributes of tourist destination that are attraction, accessibility, amenities, available package, activities, and ancillary service. They both have an influence on increasing tourist satisfaction. Health protocol is also the perception to enhance tourist satisfaction in new normal. Consequently, health protocol plays an important role in boosting the tourist satisfaction in Cibuntu Village, West Java. This study analyses the relationships proposed in SERVQUAL, which consist five core components of service quality: tangibles, reliability, responsiveness, assurance and empathy. The sample in this study was 200 respondents from the tourists who experienced at least one time of visiting Cibuntu Village. This study using questionnaires in the kind of Google form, consists of 23 items.Five hypotheses were formulated and tested. The finding of this study found from all respondents is also going down more than four time experiences. Then offer a promotion for the young generation or under 25 year old market segment. In the new normal, the application of health protocols determines tourist satisfaction in Cibuntu Village, West Java. The process of building, designing, and defining a sustainable tourism village, we must collaborate with the central government and local government in the new normal situation. Cibuntu Village should collect the data from the tourist visiting Cibuntu village and save it as guest history to offer a suitable promotion in new normal.
The Interconnection of Certified Cleanliness, Health, Safety and Environmental Sustainability on Purchased Decision Tourism Businesses in Puncak Hidayat, Candra; Arafah, Willy; Rahmanita, Myrza
Journal of Business on Hospitality and Tourism Vol 9, No 1 (2023): June 2023
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jbhost.v9i1.419

Abstract

Cleanliness, health, safety and environmental sustainability or CHSE is the implementation of hygiene, health, safety, and environmental sustainability which is an operational guide for the tourism sector. The purpose of this study is to analyze the interconnection of certified cleanliness, health, safety and environmental sustainability on purchased decision tourism businesses. The sample was 200 respondents from the tourists who experienced at least one time of visiting Puncak. The method used in this research is quantitative method. The questionnaires will be collected by using Google form. The statistical finding there is positive and strong relationship between certified cleanliness, health, safety and environmental sustainability on purchased decision tourism businesses. The finding of this study first, certified cleanliness, health, safety and environmental sustainability very important on purchased decision tourism businesses. Second, the age of respondent between 25 years old until 44 years old with 83 respondents from a total of 200 respondents, this opportunity for tourism businesses to promote a tourism sustainability for young generation. Third, tourism businesses to maintain the price is not higher than other tourist destinations and it is advisable not to increase the prices. Fourthly, according experienced visiting Puncak, more than four-time experience of respondent visiting Puncak with 129 respondents from a total of 200 respondents from all respondents, suggestion for tourism businesses to maintain products, services and innovate by implementing tourism sustainability businesses.
Green Innovation and Firm Performance in Jakarta’s Bakery MSMEs: The Influence of Absorptive Capacity, GSCM, Organizational Learning, and Market Turbulence Karnadji, Djati; Arafah, Willy; Wahyudi, Agustinus Sri
Journal of Islamic Economics and Social Science (JIESS) Vol 4, No 1 (2023)
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jiess.2023.v4i1.005

Abstract

This study aims to explore the influence of absorptive capacity, green supply chain management, organizational learning, and market turbulence on green innovation and firm performance in the MSME bakery industry in Indonesia. The research design is quantitative research using exploratory research. Data were collected from 210 respondents of bakery MSME business actors specializing in sweet or fresh bread located in Jakarta and surrounding areas. Data analysis using PLS-SEM. The analysis consists of descriptive statistics, measurement model evaluation, structural model evaluation, and hypothesis testing. The results showed that absorptive capacity, organizational learning, and green innovation affect firm performance, while green supply chain management and market turbulence have no effect on firm performance. Absorptive capacity affects green innovation, but green supply chain management and organizational learning have no effect on green innovation. Other findings show that market turbulence does not moderate the relationship between green innovation and firm performance, so green innovation does not mediate the relationship between absorptive capacity, green supply chain management, and organizational learning and firm performance. In this study, absorptive capacity is the most influential exogenous variable on the endogenous variables of green innovation and firm performance. These results contribute to the strategic management literature and the resource-based view (RBV), dynamic capability, knowledge-based view (KBV), agency theory, and legitimacy theory theories used in this study.
Co-Authors Aditya Wardana, Aditya Aekram Faisal Agastiya, Auliya Anak Agung Gede Sugianthara Aprilia, Erfita Armawan Putri, Clara Dinda Arsyan, Muhammad Prabu Asrunputi, Aisyah Pia Astaguna, Nur Ali Astuti , Ayu Widiya Aulia, Syakira Nurul Ayu Wahyuningputri, Rode Azhari, Dita Bahtiar Usman, Bahtiar Boediman, Surya Fadjar Budianto, Tri Budiman, Surya Fadjar Busono, Mochamad Miftakhul Dava Cahyono, Roby Devi Devi, Devi Devita Gantina Dida Nurhaida Dina Mayasari Soeswoyo, Dina Mayasari Edi, Ragil Yoga ENDRI ENDRI Feti Fatonah Hargiani, Fransisca Xaveria Hartono, Anggito Haryono, Joko Hasanah, Humaira Uswatun Hatta, Aulia Faqih Hera Oktadiana, Hera Hidayat, Candra Justine Tanuwijaya Karnadji, Djati Kenzie, Muhammad Hisyam Maulana Khairyanti, Rashinta Adelia Kusmaw, Erik Kusnedi, Rahmat Lasut, Flavina M.O Leon, Farah Margaretha Levyta, Farah Mochtar, Muhammad Ilyas Mohan, Verawaty Musodiq, Muhamad Dzakwan Mustakman, Fauzi Myrza Rahmanita Netania Emilisa Nova Putra, Aditya Nur, Aji Mohammad Fadrian Nurbaeti Nurbaeti Paryanto Paryanto Permana, Ade Pradiva, Muhammad Sadam Prasadja Ricardianto, Prasadja Pratama, Fauzan Fahresky Pundarika, Nico Puspa, Tiara Rabbani, Athalla Rafif Rachmat Ramadhan, Rachmat Rahmat Ingkadijaya Ratri, Resita Sekar Rimbawan, H. A. Danang Santoso, Mikona Brillia Sarfilianty Anggiani, Sarfilianty Sembiring, Honny Fiva Akira Setiadi, Rafka Islaudyn Putra Supardi, Endi Syaharani, Puteri Syaputra, Ryco Taqiyyuddin, Muhammad Wahyudi, Agustinus Sri Widayat, Tri Agung Wijaya, Michael Chandra Wulandari, Natasya Yasih, Yuni Yolanda Masnita Siagian Yulius, Kevin G