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All Journal Mozaik Humaniora Lakon : Jurnal Kajian Sastra dan Budaya KEMBARA Journal of Language and Literature Language Literacy: Journal of Linguistics, Literature, and Language Teaching Parafrase: Jurnal Kajian Kebahasaan dan Kesastraan Diglosia: Jurnal Kajian Bahasa, Sastra, dan Pengajarannya Capture : Jurnal Seni Media Rekam Satwika : Kajian Ilmu Budaya dan Perubahan Sosial Anaphora: Journal of Language. Literary and Cultural Studies Tuturlogi: Journal of Southeast Asian Communication Journal of Feminism and Gender Studies TEKIBA : Jurnal Teknologi dan Pengabdian Masyarakat International Journal of Humanities Education and Social Sciences Jurnal Pustaka Mitra : Pusat Akses Kajian Mengabdi Terhadap Masyarakat Journal of English in Academic and Professional Communication Journal of Language, Communication, and Tourism Journal Of Humanities Community Empowerment Jurnal Pengabdian Masyarakat dan Riset Pendidikan
Ghanesya Hari Murti
Universitas Jember
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Languange, Linguistic, Communication & Media Library & Information Science Mathematics Mechanical Engineering Public Health Social Sciences Other

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Semiotic Analysis of the H&M Conscious Exclusive A/W20 Advertisement: Exploring Sustainability Issues and Greenwashing Practices Emillia Della; Naila Oxandiya; Ghanesya Hari Murti; Gullit Tornado Taufan
Journal of Language, Communication, and Tourism Vol. 3 No. 2 (2025): June
Publisher : P3M Politeknik Negeri Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25047/jlct.v3i2.6130

Abstract

This study investigated the sustainability claims of H&M’s Conscious Exclusive A/W20 campaign, focusing on the potential use of greenwashing strategies. The research addressed the gap between the brand’s eco-friendly image and its actual practices. Using Roland Barthes’ semiotic method, the study examined the visual and verbal signs in the advertisement to uncover their denotative and connotative meanings. The findings revealed that while the campaign promoted environmental responsibility through recycled materials, its messages largely served as marketing tools rather than evidence of genuine sustainable practices. It means that there was a gap between the sustainability claims and actual practices in the campaign. The advertisement falls under the category of Green-washed Commercial Advertising, indicating that H&M’s sustainability narrative might be more symbolic than substantive. From the results of this study, it can be concluded that transparency is essential for brands to avoid misleading consumers and to ensure trust in sustainability efforts.
Institutional Injustice and Authorial Critique in Kathryn Stockett's The Help Nico, Jourdan Eden; Cahyawati, Erna; Basuki, Imam; Murti, Ghanesya Hari
Journal of Feminism and Gender Studies Vol. 5 No. 2 (2025): Journal of Feminism and Gender Studies
Publisher : Pusat Studi Gender Universitas Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/jfgs.v5i2.53710

Abstract

This research aims to analyze how Kathryn Stockett's The Help represents systemic racism and author's critical position towards the racial injustice issue within the novel. This research applies two theories: the representation by Stuart Hall and the theory of systemic racism by Joe. R. Feagin. This research applies a qualitative method with a narrative text analysis approach. The results of this study show that systemic racism plays a role in the level of labor exploitation, economic discrimination, social inequality, and oppressive social norms. Thus, the author's position also shows an effort to criticize the unjust system. However, she notes there are still some limitations since white characters are still central to hold primary control. This study concludes that literary works can function as a medium to voice social criticism of racism, while reflecting the complexity of the author's position in shaping representations of racial injustice.
MARKETING CONFLICT AND SHARPENING ANTAGONISM: DOCUMENTING AND PRESERVING SOCIAL DIVISION IN THE FILM 3 HATI DUA DUNIA SATU CINTA Hartanto, Denny Antyo; Murti, Ghanesya Hari; Sukmawati, Ni Luh Ayu; Astutiningsih, Irana
Capture : Jurnal Seni Media Rekam Vol. 14 No. 2 (2023)
Publisher : Seni Media Rekam ISI Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33153/capture.v14i2.4982

Abstract

This research analyzes the 2010 film 3 Hati Dua Dunia Satu Cinta (3 Hearts Two Worlds One Love) amidst the social phenomenon indicating increased religious intolerance. Additionally, this study seeks to analyze social urban society's phenomenon and disparity through the film's narrative and characters. This research also seeks to understand the film's impact on urban society's heterogeneity from the spatial politics perspective. The study employed the qualitative method with narrative and discourse analysis approaches using Laclau-Mouffe's antagonistic framework. Data was collected by watching and directly analyzing the film and through relevant literature studies. The research results indicate that the film 3 Hati Dua Dunia Satu Cinta successfully utilized the social phenomenon as a marketing strategy, maintained disparity through its narrative and characters, resulted in subject dislocation towards a certain hegemonic identity, and influenced the heterogeneity of urban society from the perspective of spatial politics. 
Cerita Beji Antaboga dalam wacana harmonisasi alam dan antaragama Subaharianto, Andang; Murti, Ghanesya Hari; Cahyawati, Erna; Wardani, Dyah Purwita; Basuki, Imam
Diglosia: Jurnal Kajian Bahasa, Sastra, dan Pengajarannya Vol 7 No 1 (2024)
Publisher : Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/diglosia.v7i1.884

Abstract

The Beji Antaboga tourist site provides a religious atmosphere full of tolerance by building various statues of religious symbols located in a forest in Banyuwangi. The harmony between humans and nature is very well maintained at this location. This nuance is supported by a fictional story that is believed by the local community, namely the Antaboga dragon. However, the place is fully taken care of by Hindus who are indeed attached to protecting the surrounding nature, and their commitment to guard several points of springs. This research aims to measure the inter-religious relations in the area and also to analyze the extent to which folklore as a discourse can be recontextualized as an effort to harmonize the bond of humans with nature. The research method used is qualitative, the first step applies the narrative structure of the story through actantial theory, the second is tracing the hypogram for the Antaboga story which dated back to Hindu’s teaching, and the last is looking at discourse as a power practice to recontextualize the harmonius reality. The finding shows Antaboga story is indeed to legitimise nature as the centre and not humans as the main actors.
Visualization of Patriarchal Culture in the Film Kartini (2017): A Semiotic Analysis by John Fiske Pratiwi, Rizky Indah; Kartika, Bambang Aris; Hartanto, Denny Antyo; Murti, Ghanesya Hari
Journal of Language, Communication, and Tourism Vol. 2 No. 2 (2024): June
Publisher : P3M Politeknik Negeri Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25047/jlct.v2i2.5035

Abstract

Film is a medium that represents various socio-cultural realities, enabling the visualization and depiction of social issues, one of which is the culture of patriarchy. Patriarchy is a term used to describe a social system where power, control, and authority are primarily in the hands of men or male figures. Patriarchy is a central theme in the film Kartini. Therefore, the aim of this study is to reveal and understand the hidden meanings that depict the visualization of patriarchal culture in the film Kartini. This study employs a qualitative research method, utilizing John Fiske's semiotic analysis approach. The findings of this research indicate that patriarchal culture is visualized through John Fiske's three codes of encoding, including 1) reality, 2) representation, and 3) ideology, demonstrating that patriarchal culture remains influential in affecting women's lives.
Revitalisasi Kesenian Pojhien Bondowoso Melalui Upaya Viralitas di Media Sosial Instagram dan Tiktok Ni Luh Ayu Sukmawati; Fina Zahra; Ghanesya Hari Murti; Mushthofa Kamal
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 2 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 2 (October 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i2.3874

Abstract

Penelitian ini bertujuan merevitalisasi Kesenian Pojhien di Kabupaten Bondowoso melalui strategi viralitas di media sosial Instagram dan TikTok dengan memanfaatkan teori viral success dan memetic success sebagai landasan konseptual. Kegiatan dilaksanakan bersama komunitas Pojhien Unik selama satu bulan melalui empat tahapan utama, yakni persiapan, perencanaan program, pelaksanaan, serta monitoring dan evaluasi. Metode yang digunakan bersifat partisipatif dan berbasis komunitas, meliputi observasi lapang, pendampingan produksi konten, pengelolaan akun media sosial, serta analisis metrik digital menggunakan dasbor Instagram, TikTok Studio, dan beberapa alat analitik lain. Hasilnya menunjukkan bahwa penerapan enam dimensi viralitas—positivity, high-arousal emotions, packaging, positioning, prestige, dan participation—mampu meningkatkan paparan dan interaksi terhadap konten Pojhien secara signifikan. Akun Instagram @pojhien.unik memperoleh sekitar 18.200 tayangan, 505 interaksi, dan jangkauan 7.637 akun, sementara akun TikTok @pojhien.unik meraih sekitar 4.400 tayangan dengan mayoritas penonton berusia 18–24 tahun. Sebagian besar penonton berasal dari non-pengikut dan menemukan konten melalui fitur For You atau Explore, yang menunjukkan potensi penyebaran organik. Temuan ini mengindikasikan bahwa media sosial dapat menjadi medium efektif untuk pelestarian kesenian tradisi bila dikelola secara strategis dan partisipatif, sekaligus memperkuat kapasitas komunitas lokal dalam ekosistem budaya digital.
Co-Authors Akbar, Syaiful Albert Tallapessy Anas Ahmadi Andang Subaharianto Bambang Aris Kartika, Bambang Aris Degita Danur Suharsono Degita Danur Suharsono Emillia Della Erna Cahyawati Fina Zahra Gullit Tornado Taufan Gullit Tornado Taufan Hairus Salikin Hartanto, Denny Antyo Ikwan Setiawan Imam Basuki Irana Astutiningsih Julien Arief Wicaksono Kamal , Mushthofa Kristianto, Nugroho Lestari, Yurike Ayu Liyana Khairunnisa Mushthofa Kamal Mushthofa Kamal Nadya Afdholy Naila Oxandiya Ni Luh Ayu Sukmawati Nico, Jourdan Eden Nila Susanti Nisrina, Nadia Meivitasari Putri Rizal Octofianto Datau Rizky Indah Pratiwi, Rizky Indah Rizqi Febrian Pramudita Samsudin, Asep Suharijadi, Didik Suharsono, Degita Danur Supiastutik Supiastutik Suwargono, Eko Talapessy, Albert Taufan, Gullit Tornado Wardani , L. Dyah Purwita Wardani SWW, L. Dyah Purwita Wicaksono , Julien Arief