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Jurusan Manajemen Fakultas Ekonomi Universitas Sriwijaya
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The Effect Of Endorsements, Online Promotions On Social Media And Word Of Mouth On Buying Interest In Culinary Businesses In Palembang City Azra, Annisa Auliya; Natalisa, Diah; Rosa, Aslamia; Widiyanti, Marlina
Journal of Social Research Vol. 3 No. 11 (2024): Journal of Social Research
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/josr.v3i11.2282

Abstract

This research was conducted with the aim of determining the influence of endorsements, online promotions on social media and word of mouth on buying interest in culinary businesses in the city of Palembang. The number of samples used in this study was as many as 125 respondents who were included in the sample with a homogeneous population type or the entire population in the same area by purchasing products of the same type or brand using the purposive sampling method. The results of multiple linear regression analysis show that endorsement, online promotion on social media and word of mouth have a positive and significant effect on buying interest. Endorsement, it is hoped that you can choose a foodvlooger who has a good image in the community, has quite a lot of followers on social media, a way to do food reviews that attract consumer interest. Promotions, it is hoped that MSMEs often provide promo prices by collaborating with several merchants such as e-wallets or banks that often provide discounts. Word of mouth, it is hoped that MSME culinary business actors in the city of Palembang can take advantage of the role of social media in promotional events.
The Effect Of Workload And Work Environment On Organizational Commitment (Study On Non-Permanent Employees Of Bni Branch Office Palembang) ihzamahendra, Ihzamahendra; Widiyanti, Marlina; Yusuf, Muhammad; Hadjri, Muhammad Ichsan
Journal of Social Research Vol. 3 No. 11 (2024): Journal of Social Research
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/josr.v3i11.2283

Abstract

This study was conducted with the aim of determining the influence of workload and work environment on organizational commitment to non-permanent employees of BNI Palembang branch office. The population used in this study is all non-permanent employees at PT Bank Negara Indonesia (Persero), Tbk Palembang Branch Office in 2024 as many as 108 employees. The number of respondents in this study is all non-permanent employees at PT Bank Negara Indonesia (Persero), Tbk Palembang Branch Office in 2024 as many as 108 employees spread across 16 Sub-Branch Offices and 1 Main Branch Office and all of them are the number of respondents in this study. The results of multiple linear regression analysis show that workload and work environment have a positive and significant effect on organizational commitment. Workload, is expected to provide time with appropriate working hours for employees. The work environment, it is expected that the company's management, especially the superiors at each branch office, will be more sensitive to the relationships established between fellow employees.
Pengaruh Tingkat Kesehatan Bank Terhadap Sensitivitas Harga Saham pada Perusahaan Perbankan yang Terdaftar di BEI Nova, Selvia Mely; Widiyanti, Marlina; Muizzuddin, Muizzuddin; Adam, Mohamad
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v9i9.16531

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh tingkat kesehatan bank terhadap sensitivitas harga saham pada perusahaan perbankan yang terdaftar di Bursa Efek Indonesia (BEI). Variabel independen dalam penelitian ini meliputi Earning Per Share (EPS), Non-Performing Loan (NPL), Capital Adequacy Ratio (CAR), dan Good Corporate Governance (GCG). Penelitian ini menggunakan data sekunder dari laporan keuangan tahunan perusahaan perbankan yang terdaftar di BEI selama periode 2018-2022. Metode analisis yang digunakan adalah regresi linier berganda untuk melihat pengaruh masing-masing variabel independen terhadap sensitivitas harga saham. Hasil penelitian menunjukkan bahwa EPS dan NPL berpengaruh positif signifikan terhadap sensitivitas harga saham, sementara CAR dan GCG tidak berpengaruh signifikan. Temuan ini mengindikasikan bahwa investor lebih memperhatikan indikator profitabilitas dan kualitas aset dalam menilai kesehatan bank dan mempengaruhi keputusan investasi mereka di pasar saham.
Pengaruh Reward dan Punishment Terhadap Kinerja Karyawan pada Bank Sumsel Babel KC Prabumulih Wijaya, Nurshanti; Widiyanti, Marlina; Yusuf, Muhammad; Hanafi, Agustina
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v9i9.16543

Abstract

Abstrak Penelitian ini bertujuan untuk menganalisis pengaruh reward dan punishment terhadap kinerja karyawan pada Bank Sumsel Babel Kantor Cabang Prabumulih. Data dikumpulkan melalui kuesioner yang disebarkan kepada karyawan di kantor cabang tersebut. Data penelitian dikumpulkan melalui penyebaran kuesioner kepada karyawan di Bank Sumsel Babel Kantor Cabang Prabumulih. Metode analisis yang digunakan adalah regresi linier berganda, yang memungkinkan peneliti untuk mengevaluasi pengaruh individual dari variabel independen (reward dan punishment) terhadap variabel dependen (kinerja karyawan). Hasil analisis menunjukkan bahwa baik reward maupun punishment memiliki pengaruh positif dan signifikan terhadap kinerja karyawan. Reward yang tepat mampu meningkatkan motivasi dan produktivitas karyawan, sementara punishment yang diterapkan secara adil juga berperan dalam menjaga disiplin dan kinerja optimal. Penelitian ini menekankan pentingnya strategi manajerial yang seimbang antara reward dan punishment untuk menciptakan lingkungan kerja yang kondusif dan berprestasi.
Dampak Pengungkapan ESG terhadap Kinerja Keuangan pada Perusahaan Pertambangan yang Terdaftar di Bursa Efek Indonesia Prayitno, Eko; Adam, Mohamad; Widiyanti, Marlina; Fuadah, Luluk
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v9i9.16796

Abstract

Penelitian ini bertujuan untuk menganalisis dampak pengungkapan Environmental Social Governance (ESG) terhadap kinerja keuangan pada perusahaan pertambangan yang terdaftar di Bursa Efek Indonesia (BEI). Pengungkapan ESG telah menjadi topik penting dalam dunia bisnis dan investasi, terutama dalam beberapa tahun terakhir. ESG mencakup aspek-aspek yang berkaitan dengan lingkungan hidup, tanggung jawab sosial, dan tata kelola perusahaan. Penerapan praktik ESG yang baik dapat memberikan berbagai manfaat, termasuk pengurangan risiko, peningkatan reputasi, dan daya tarik investor yang lebih tinggi. Penelitian ini menggunakan metode kuantitatif dengan data sekunder yang diperoleh dari laporan tahunan dan laporan keberlanjutan perusahaan yang dipublikasikan di BEI. Variabel dependen dalam penelitian ini adalah kinerja keuangan yang diproksikan dengan Return on Assets (ROA), sedangkan variabel independennya adalah pengungkapan ESG. Hasil penelitian menunjukkan bahwa pengungkapan ESG memiliki dampak positif dan signifikan terhadap kinerja keuangan perusahaan pertambangan yang terdaftar di BEI.
PENGELOLAAN KEUANGAN UNTUK MODAL USAHA DAN PEMANFAATAN TEKNOLOGI UNTUK PROMOSI DIGITAL PADA UMKM DI DESA BURAI, OGAN ILIR, SUMATERA SELATAN Widiyanti, Marlina; Adam, Mohammad; Natalisa, Diah; Wahab, Zakaria
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 8, No 4 (2025): MARTABE : JURNAL PENGABDIAN KEPADA MASYARAKAT
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v8i4.1577-1582

Abstract

Penelitian ini dilakukan bertujuan untuk memberikan pengetahuan dan pemahaman kepada pelaku UMKM dalam pemaparan dan pelatihan cara pengelolaan keuangan untuk modal kerja bagi pelaku UMK Desa Burai Kecamatan Tanjung Batu, Kabupaten Ogan Ilir, Provinsi Sumatera Selatan serta memberikan praktek pemanfaatan digital untuk meningkatkan penjualan produk UMKM di Desa Burai Kecamatan Tanjung Batu, Kabupaten Ogan Ilir, Provinsi Sumatera Selatan. Bentuk kegiatan dalam penelitian ini dengan visitasi selama 3 bulan. Metode pelaksanaan dengan presentasi dan praktek. Khalayak sasaran dalam penelitian ini dengan minimal 25 orang masyarakat pelaku UMKM di Desa Burai. Output dalam kegiatan ini adalah meningkatnya pengetahuan masyarakat dalam melakukan pengelolaan keuangan serta pemanfaatan teknologi untuk promosi digital bagi pelaku UMKM di Desa Burai Kecamatan Tanjung Batu, Kabupaten Ogan Ilir, Provinsi Sumatera Selatan.
The Effect of Managerial Ownership and Institutional Ownership on Company Value in Mining Companies Listed on the Indonesia Stock Exchange Rafsanjani, Muhammad; Isnurhadi, Isnurhadi; Widiyanti, Marlina; Husni Thamrin, Kemas Muhammad
Jurnal Indonesia Sosial Teknologi Vol. 5 No. 10 (2024): Jurnal Indonesia Sosial Teknologi
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jist.v5i10.1231

Abstract

This study aims to examine the influence of managerial ownership and institutional ownership on company value as an intervening variable in mining companies listed on the Indonesia Stock Exchange. The data used is secondary data obtained from the annual reports of mining companies listed on the Indonesia Stock Exchange for the 2019-2022 period. The analysis method used is multiple linear regression with the help of SPSS software. The results of the study show that managerial ownership has a significant positive effect on the company's value. Likewise, institutional ownership has a significant positive effect on the value of the company. As an intervening variable, it has also been proven to affect the relationship between managerial ownership, institutional ownership, and company value. The Adjusted R Square in this study is 0.309, which means that 30.9% of the variation in the value of the company can be explained by the variables of managerial ownership and institutional ownership, while the remaining 69.1% is explained by other factors that were not studied in this study.
The Effect of E-Service Quality on Customer Satisfaction of the Welma Application at PT Bank Central Asia, TBK Setiady, Hendy; Widiyanti, Marlina; Maulana, Ahmad; Rosa, Aslamia
Jurnal Indonesia Sosial Teknologi Vol. 5 No. 9 (2024): Jurnal Indonesia Sosial Teknologi
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jist.v5i9.1738

Abstract

This study aims to examine the influence of electronic service quality (e-service quality) on customer satisfaction with the Welma application at PT Bank Central Asia, Tbk. The method used is a survey using a questionnaire distributed to customers of the Welma application. The data analysis technique used is multiple linear regression analysis. The sample of this study is 400 respondents of Welma application customers who were selected by convenience sampling. The results of the study show that there is a positive and significant influence of electronic service quality on customer satisfaction with the Welma application. The implication of the results of this study is the importance of PT Bank Central Asia, Tbk to continue to improve the quality of electronic services to increase customer satisfaction of the Welma application so that it can retain and attract more customers.
The Effect of Dividend Policy on Company Value with Profitability as an Intervening Variable in LQ45 Companies Listed on the Indonesia Stock Exchange Pramana, Tika; Adam, Mohamad; Widiyanti, Marlina; Isnurhadi, Isnurhadi
Jurnal Indonesia Sosial Teknologi Vol. 5 No. 9 (2024): Jurnal Indonesia Sosial Teknologi
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jist.v5i9.1740

Abstract

This study aims to analyze the influence of dividend policy on the value of companies with profitability as an intervening variable in companies that are members of LQ45 listed on the Indonesia Stock Exchange (IDX). LQ45 is a stock index consisting of 45 selected companies with high liquidity and large market capitalization. A dividend policy is a company's decision to distribute profits to shareholders, which can affect the market's perception of the company's value. Profitability is measured using Return on Assets (ROA), which reflects a company's ability to generate profits from the assets it owns. This study uses a quantitative approach with secondary data taken from the annual financial statements of LQ45 companies during the 2019-2022 period. Data analysis was carried out using multiple regression methods to test the relationship between dividend policy, profitability, and company value. The results of the study show that the dividend policy has a significant positive influence on the company's value, both directly and through profitability as an intervening variable. This finding has implications for company management in designing optimal dividend policies to increase company value, as well as for investors in considering dividend policies and profitability as important factors in making investment decisions.
The Effect of Service Quality on Passenger Satisfaction at PT Titisan Sang Pangeran (Tispa) Aryanty, Yessie; Rosa, Aslamia; Wahab, Zakaria; Widiyanti, Marlina
Jurnal Indonesia Sosial Teknologi Vol. 5 No. 9 (2024): Jurnal Indonesia Sosial Teknologi
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jist.v5i9.1741

Abstract

This study aims to analyze the influence of service quality on passenger satisfaction at PT Titisan Sang Pangeran (Tispa). The background of this research is based on the importance of quality services in the transportation industry to maintain customer satisfaction and compete in a competitive market. This study uses a quantitative method with the distribution of questionnaires to 300 Tispa passengers during 2023. The sampling method uses purposive sampling, where passengers who use Tispa services during the year are selected as respondents. The results showed that service quality had a positive and significant influence on passenger satisfaction with a correlation coefficient of 0.734 and an R Square of 0.588. This shows that 58.8% of the variation in passenger satisfaction can be explained by the quality of service provided. The factors that most affect passenger satisfaction include vehicle facilities, service responsiveness, and employee friendliness. The conclusion of this study is that improving service quality can significantly increase passenger satisfaction at PT Titisan Sang Pangeran
Co-Authors -, Zunaidah Abdul Rahman Adam, Muhamad Adzra, Shafira Afrian, Rendy Agung Pratama Agustina Hanafi Ahmad MAULANA Ahmad Rifani Irham Ahmad Sahara Ahmad Syathiri Andi Ricardy Purba Andriana, Isni Anggraini, Alia Annalisa Yahanan Antonius W Nugroho Aprizal*, Aprizal Ardiansyah a Arief Hidayah, Ryanza Aryanty, Yessie Aslamia Rosa Asmawati Asmawati Azra, Annisa Auliya Badia Perizade Badia Perizade, Badia Balkhis, Kamelia Bambang Suseno Bayu Anggara Silvatika Bayu Hardiono Billy Ramadha Chandra, Fika Delly Marda T Deviantara, Marissa Diah Natalisa, Diah Dian Eka Dina Nurhikmawaty Dwi Astuti Dwi Rahmadanti Dwithia Chan Yo Putri Egbunike Chinedu Eko Prayitno Ema Yuliani Endi Djoyo Negoro W Fahrur Rozi Farakhan Zaki, Putra Febrian Febrian Ferdinan Ferdinan Fida Muthia Fitriandi, Tan FRISKA DWI ELFINA Fuadah, Lukluk Fuadah, Luluk Gayuh Raditya Perdana GITA LYANI PRATIWI Gunawan, Rais Hafiz Hafiz Hartas, M. Arief Nur Wibowo Hendra Hadiwijaya heni suryaningsih Husni Thamrin, Kemas Muhammad ihzamahendra, Ihzamahendra Imas Permatasari Inten Meutia Isnurhadi . ISNURHADI . Isnurhadi h Isnurhadi Isnurhadi Isnurhadi Isnurhadi Isnurhadi Isnurhadi Iyakrus Jovialco Sasongko Kadir, Syahruddin Karimudin, Yos Kartika Sari, Indah Kemas M. Husni Thamrin Khotimah, Maufiroh Titik Kristin, Julie Kuncahyo, Heru Lency Puspa Sari Lesi Hertati Lesi Hertati Lisan, Rio Juni Luana, Mona M Gilang Ramadhan M. Yusuf Malinda, Novirianti Malinda, Shelfi Marzuki Marzuki Mohamad Adam Mohamad Adam Mohamad Adam mohammad adam, mohammad Mu'izzuddin Mu'izzuddin Muchsin Saggaf Shihab Muchsin Saggaff Shihab Muhammad Arief Algiffary, Muhammad Arief Muhammad Hatta Muhammad Husni Thamrin, Kemas Muhammad Iqbal Djohan Muhammad Kemas Husni Thamrin Muhammad Yusuf Muizzuddin Muizzuddin, Muizzuddin Mukhtaruddin Mukhtaruddin Nabila Salsabella Ningsih, Hana Lestari Nova, Selvia Mely Novita Sari Okoroji Nma Okechukwu Okoye Nonso Oktaria, Pesta Oktariadi, Satria Otniel Safkaur Palupi, Kartika Panca Putra Kusuma, Riky Parama Santati Pradhana, Nugraha Adhi Pramana, Tika Purwanto . Putra, Levi Kusuma Putra, M Fitriansyah Eka Qowiyyul Adib, Hanaf RAFIQOH . Rafsanjani, Muhammad Rahmadi, Muhammad Rahman, Beno Ramzani, Aan Sa'adah Yuliana Saggaf, Muchsin Saggaff Shihab, Muchsin saleh, rinaldy Salimah, Raudhatu SAMADI W BAKAR Saputra, Mohammad Reza Sari, Diah Maya Sari, Endriana Luckita Sari, Nyimas Nurmelita Satria, Berry Setiady, Hendy Shihab, Muchsin Saggaf Sihab, Muchsin Saggaff Sindyania, Sindyania Sulastri Sulastri Sulastri Syunikitta, Mirwanti Taufik . Thamrin, Kemas Muhammad Husni Thamrin, Kms. M Husni Virgin Vinenzia Wijaya, Nurshanti WK, Wita Farla Wusqo, Urwatul Yos Kamarudin Yuandita, R. A. Firy Yulia Hamdaini Putri YULIA SAFTIANA, YULIA Yuliani . Yuliani Yuliani Yunita Risma Rusmasari Yunita, Dessy Yusiresita Pajaria zakaria wahab Zakaria Wahab Zakaria Wahab Zakaria Wahab, Zakaria Zunaidah Zunaidah