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All Journal Jurnal Manajemen Bisnis Jurnal Manajemen dan Bisnis Sriwijaya JURNAL ILMIAH MANAJEMEN BISNIS DAN TERAPAN Ekonomikawan : Jurnal Ilmu Ekonomi dan Studi Pembangunan Brawijaya Law Journal : Journal of Legal Studies EDUNOMIC : JURNAL ILMIAH PENDIDIKAN EKONOMI FAKULTAS KEGURUAN DAN ILMU PENDIDIKAN EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Ilmiah Econosains Ikonomika : Jurnal Ekonomi dan Bisnis Islam JURNAL DINAMIKA MANAJEMEN DAN BISNIS Syntax Literate: Jurnal Ilmiah Indonesia Jurnal Riset Akuntansi dan Keuangan SRIWIJAYA INTERNATIONAL JOURNAL OF DYNAMIC ECONOMICS AND BUSINESS JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) Martabe : Jurnal Pengabdian Kepada Masyarakat Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Journal of Humanities and Social Studies Lex Lata: Jurnal Ilmah Ilmu Hukum Kajian Akuntansi Jurnal Muara Ilmu Ekonomi dan Bisnis AKUNTABILITAS: Jurnal Penelitian dan Pengembangan Akuntansi KAIBON ABHINAYA : JURNAL PENGABDIAN MASYARAKAT Jurnal Riset Bisnis dan Manajemen Jurnal Darma Agung Jurnal Riset Akuntansi dan Manajemen Malahayati (JRAMM) Journal of Social Science AMAR (Andalas Management Review) Insight Management Journal Jurnal Sosial dan Teknologi Devotion: Journal of Research and Community Service International Journal of Social Service and Research Interdisciplinary Social Studies Jurnal Ekonomi International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Journal of Social Research Proceeding of the International Conference on Family Business and Entrepreneurship (ICFBF) Journal of Comprehensive Science Jurnal Perspektif Pembiayaan dan Pembangunan Daerah Edunity: Kajian Ilmu Sosial dan Pendidikan Journal of Social Science Media Bina Ilmiah Return : Study of Management, Economic and Bussines Journal of Social Science Enrichment: Journal of Multidisciplinary Research and Development The Manager Reveiew Riwayat: Educational Journal of History and Humanities Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Multidisiplin Indonesia Journal of Management, Economic, and Financial EDUNOMIC : JURNAL ILMIAH PENDIDIKAN EKONOMI FAKULTAS KEGURUAN DAN ILMU PENDIDIKAN KIC Sriwijaya Accounting Community Services Journal of Education, Language, Social and Management Proceedings International Conference on Marine Tourism and Hospitality Studies
Marlina Widiyanti, Marlina
Jurusan Manajemen Fakultas Ekonomi Universitas Sriwijaya
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The Effect Of Endorsements, Online Promotions On Social Media And Word Of Mouth On Buying Interest In Culinary Businesses In Palembang City Annisa Auliya Azra; Diah Natalisa; Aslamia Rosa; Marlina Widiyanti
Journal of Social Research Vol. 3 No. 11 (2024): Journal of Social Research
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/josr.v3i11.2282

Abstract

This research was conducted with the aim of determining the influence of endorsements, online promotions on social media and word of mouth on buying interest in culinary businesses in the city of Palembang. The number of samples used in this study was as many as 125 respondents who were included in the sample with a homogeneous population type or the entire population in the same area by purchasing products of the same type or brand using the purposive sampling method. The results of multiple linear regression analysis show that endorsement, online promotion on social media and word of mouth have a positive and significant effect on buying interest. Endorsement, it is hoped that you can choose a foodvlooger who has a good image in the community, has quite a lot of followers on social media, a way to do food reviews that attract consumer interest. Promotions, it is hoped that MSMEs often provide promo prices by collaborating with several merchants such as e-wallets or banks that often provide discounts. Word of mouth, it is hoped that MSME culinary business actors in the city of Palembang can take advantage of the role of social media in promotional events.
The Effect Of Workload And Work Environment On Organizational Commitment (Study On Non-Permanent Employees Of Bni Branch Office Palembang) Ihzamahendra ihzamahendra; Marlina Widiyanti; Muhammad Yusuf; Muhammad Ichsan Hadjri
Journal of Social Research Vol. 3 No. 11 (2024): Journal of Social Research
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/josr.v3i11.2283

Abstract

This study was conducted with the aim of determining the influence of workload and work environment on organizational commitment to non-permanent employees of BNI Palembang branch office. The population used in this study is all non-permanent employees at PT Bank Negara Indonesia (Persero), Tbk Palembang Branch Office in 2024 as many as 108 employees. The number of respondents in this study is all non-permanent employees at PT Bank Negara Indonesia (Persero), Tbk Palembang Branch Office in 2024 as many as 108 employees spread across 16 Sub-Branch Offices and 1 Main Branch Office and all of them are the number of respondents in this study. The results of multiple linear regression analysis show that workload and work environment have a positive and significant effect on organizational commitment. Workload, is expected to provide time with appropriate working hours for employees. The work environment, it is expected that the company's management, especially the superiors at each branch office, will be more sensitive to the relationships established between fellow employees.
Strategic Management in Education: Enhancing Institutional Performance Marlina Widiyanti
JELIM : Journal of Education, Language, Social and Management Vol. 4 No. 1 (2026): May
Publisher : CENDEKIA INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65787/jelim.v4i1.659

Abstract

This study examines the role of strategic management in enhancing institutional performance in educational settings. In the face of increasing demands for quality, accountability, and competitiveness, educational institutions are required to adopt effective management strategies to achieve their goals. Strategic management provides a systematic approach that integrates planning, implementation, and evaluation processes to improve organizational effectiveness and sustainability. This research employed a qualitative design to explore how strategic management practices are implemented and how they influence institutional performance. The participants consisted of school leaders and teachers selected through purposive sampling. Data were collected through observations, semi-structured interviews, and document analysis, including strategic plans and institutional reports. The data were analyzed using thematic analysis to identify key patterns and themes related to strategic management and performance outcomes. The findings reveal that strategic planning, effective leadership, and efficient resource management significantly contribute to improved institutional performance. Institutions that clearly define their vision, mission, and goals are better able to align their activities and achieve desired outcomes. Leadership plays a critical role in ensuring the successful implementation of strategies by motivating stakeholders and fostering collaboration. In addition, proper management of human, financial, and technological resources supports the execution of strategic initiatives. The study also found that strategic management leads to improvements in teaching quality, student achievement, administrative efficiency, and stakeholder satisfaction. However, several challenges were identified, including limited resources, resistance to change, and a lack of understanding of strategic management concepts among staff. These challenges highlight the need for continuous evaluation, capacity building, and strong organizational commitment.
The Influence of Product Quality, Brand Image and Brand Trust on Consumer Purchase Decisions At Isola Wine Bali Raudhatu Salimah; Marlina Widiyanti; Muchsin Saggaff Shihab; Zakaria Wahab
Journal of Management Economic and Financial Vol. 3 No. 4 (2025): Special Issue
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/jmef.v3i4.138

Abstract

This research was conducted with the aim of determining the influence of product quality, brand image and brand trust on consumer purchase decisions at Isola Wine Bali. The population in this study includes all consumers who buy wine, both foreign tourists and locals. The sample used in this study was 100 respondents using the purposive sampling method. The results of multiple linear regression analysis show that product quality, brand image and brand trust have a positive and significant effect on purchase decisions. Product quality, it is hoped that Isola Wine Bali can evaluate the type of wine bottle used. Brand image, it is hoped that adjustments can be made regarding the color of the product packaging which also needs to be adjusted to the color of the bottle of wine products. Brand trust is expected to be able to always provide updated information about the products offered.
The Effect of E-Service Quality and Ease of Use on Customer Satisfaction of Digital Customer Service Machine Users at PT Bank Central Asia, Tbk KCP A. Rivai Fika Chandra; Marlina Widiyanti; Zakaria Wahab; Ahmad Maulana
Journal of Management Economic and Financial Vol. 3 No. 4 (2025): Special Issue
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/jmef.v3i4.139

Abstract

This study was conducted with the aim of determining the influence of e-service quality and ease of use on customer satisfaction of digital customer service machine users at PT Bank Central Asia, Tbk KCP A. Rivai. The population in this study is all customers who use Digital customer service machines at PT Bank Central Asia, Tbk KCP A Rivai as many as 4,703. The sample used in this study was 151 respondents using the slovin formula. The results of multiple linear regression analysis show that e-service quality and ease of use have a positive and significant effect on customer satisfaction. E-Service Quality, PT Bank Central Asia, Tbk is expected to maintain digital cs services from the current contact side because it is able to provide satisfaction to Bank BCA customers. However, the BCA indicator provides several options to contact the call center (Halo BCA) (Telephone, WA, email) with a value below average. Ease of Use, is expected to be able to check the digital cs machine before starting the service. In addition, it is also necessary to carry out regular maintenance to avoid damage when the digital cs machine is used.
MSMEs Towards Halal Certification for Pokdarwis Agrotourism Village Isnurhadi; Mohamad Adam; Marlina Widiyanti; Iisnawati iisnawati
KAIBON ABHINAYA : JURNAL PENGABDIAN MASYARAKAT Vol. 8 No. 2 (2026)
Publisher : Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/ka.v8i2.9796

Abstract

MSMEs in Agrotourism Village, Sungai Jawi Kalidoni, Palembang face challenges in improving product quality, especially in halal certification requirements. One of the main obstacles faced is their lack of understanding and knowledge about the certification process. The purpose of this training is to provide technical guidance for business actors, members of the Pokdarwis Sungai Jawi to understand the certification process and prepare for the HALAL certification. The certification could increase consumer confidence and expand the knowledge market of business actors. The training delivered in two stages, start from management assistance such as explanations about halal and the process of applying for halal certification. The next stage is technical assistance where participants try the SIHALAL application for Halal certification applications. After the training, MSMEs member of Pokdarwis Sungai Jawi could prepare their documents and start applying for HALAL certification.
The Influence of Competence and Work Motivation on Employee Performance After Mutation at PT PLN (PERSERO) UIK SBS Tan Fitriandi; Marlina Widiyanti; Muhammad Ichsan Hadjri; Muhammad Yusuf
Enrichment: Journal of Multidisciplinary Research and Development Vol. 2 No. 5 (2024): Enrichment: Journal of Multidisciplinary Research and Development
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/enrichment.v2i5.141

Abstract

Employee performance is crucial for organizational success, particularly in the context of personnel changes such as mutations. At PT PLN (Persero), the effectiveness of employees post-mutation is essential to maintaining operational efficiency and achieving organizational goals. Competence and work motivation are two critical factors that influence how well employees adapt and perform after such changes. Despite the recognized importance of these factors, there is limited empirical research specifically focusing on their impact on employee performance in the context of PT PLN (Persero) UIK SBS.This study aims to determine and analyze the effect of competence and work motivation on employee performance after mutation at PT PLN. This research uses quantitative methods with a population of all PT PLN (Persero) UIK SBS employees in 2023, totalling 149 employees. This study uses a saturated sample method, and data is collected through questionnaires distributed directly through Google Forms. The results showed that both competence and work motivation positively and significantly influence employee performance. These findings emphasize the importance of competency development and increasing work motivation to achieve optimal performance after mutation. This study implies that organizations need to focus on training and development programs that can improve competencies and create a work environment that can motivate employees to achieve better work performance.
Profitability as a Mediating Variable in the Influence of Debt-to-Equity Ratio, Current Ratio, and Managerial Ownership on Firm Value (Study of Property and Real Estate Sector Companies Listed on the Indonesia Stock Exchange) Bambang Suseno; Marlina Widiyanti; Shelfi Malinda; Isni Andriana
Enrichment: Journal of Multidisciplinary Research and Development Vol. 2 No. 10 (2025): Enrichment: Journal of Multidisciplinary Research and Development
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/enrichment.v2i10.250

Abstract

The purpose of this study is to examine the effects of Debt to Equity Ratio, Current Ratio, and Managerial Ownership on Firm Value with Return on Assets as a mediating variable. Using purposive sampling, 18 property and real estate companies listed on the Indonesia Stock Exchange during 2019-2023 were analyzed, resulting in 90 data points. This study employs a descriptive quantitative method to analyze the relationships among Debt to Equity Ratio, Current Ratio, Managerial Ownership, Return on Assets, and Firm Value. Data were collected from 18 property and real estate companies listed on the Indonesia Stock Exchange from 2019 to 2023, using a purposive sampling technique, resulting in 90 data points. Path analysis was utilized to determine the direct and indirect effects of the variables, supported by classical assumption tests to ensure the validity and reliability of the model. Hypothesis testing was conducted through t-tests and F-tests, complemented by determination coefficient analysis to evaluate the explanatory power of the variables. The results show that DER negatively affects ROA, KM positively affects FV, and ROA positively affects FV while mediating the effect of DER on FV. This study highlights the importance of managing debt effectively and incentivizing managerial ownership to enhance firm value. The findings of this study provide valuable insights for stakeholders in the property and real estate sector. By demonstrating the mediating role of Return on Assets in the relationship between Debt to Equity Ratio and Firm Value, the research emphasizes the critical need for effective financial management strategies. Additionally, the positive impact of Managerial Ownership on Firm Value highlights the importance of aligning management interests with shareholder goals. These insights can serve as a foundation for policymakers, investors, and company executives to implement practices that optimize financial performance and sustain long-term growth in a competitive market environment.
TRANSNATIONAL CORPORATIONS AND ECONOMIC GROWTH IN NIGERIA Okoroji Nma Okechukwu; Egbunike Chinedu; Okoye Nonso; Marlina Widiyanti
Jurnal Riset Bisnis dan Manajemen Vol. 16 No. 1 (2023): February Edition
Publisher : Faculty of Economic and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jrbm.v16i1.7211

Abstract

Prior studies have mainly attributed the reason for suboptimal economic growth rate in Sub-Saharan Africa as home-made majorly caused by misguided economic policies which have distorted the flow of Foreign Direct Investment (FDI) inflows to the region despite efforts of Transnational Corporations in the region and its growing presence in her core sectors. In view of these, the main objective of this study is to examine the relationship between Gross Domestic Product and economic growth in Nigeria. The study is anchored on Internalization Theory. The study relied on secondary sources of data obtained from CBN Statistical Bulletin and National Bureau of Statistics for the period 1999-2018. The data was analysed using descriptive and inferential statistics. The results revealed a significant positive effect of FDI inflows on Gross Domestic Product in Nigeria. Based on this, the study recommends among others that the need for government to woo more of transnational firms in the various sectors of the economy in order to gain the advantage of technology transfer to Nigeria.
The Influence Of Intellectual Capital On Financial Performance In The Banking Sector Listed On The Indonesia Stock Exchange Ahmad Sahara; Marlina Widiyanti; Mu'izzuddin Mu'izzuddin; Mukhtaruddin Mukhtaruddin
Journal Of Social Science (JoSS) Vol 3 No 10 (2024): JOSS: Jurnal Of Social Science
Publisher : Al-Makki Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/joss.v3i10.376

Abstract

This study aims to analyze the influence of intellectual capital on financial performance in the banking sector listed on the Indonesia Stock Exchange (IDX), with Return on Assets (ROA) as the leading indicator. Intellectual capital is measured using Value Added Intellectual Coefficient (VAIC), which consists of three components: Value Added Capital Employed (VACA), Value Added Human Capital (VAHU), and Structural Capital Value Added (STVA). The quantitative method is used with secondary data from the annual financial statements of banking companies for the period 2018–2022. The sample consisted of 15 banks selected through the purposive sampling technique. The results of the regression analysis show that VACA, VAHU, and STVA have a significant and positive influence on ROA, which shows that investment in intellectual capital plays a vital role in improving bank profitability. These findings have implications that banks can prioritize human and structural capital development to enhance financial performance. The recommendations of this study include further exploration of the long-term impact of intellectual capital on various economic conditions.
Co-Authors -, Zunaidah Abdul Rahman Adam, Muhamad Afrian, Rendy Agung Pratama Agustina Hanafi Ahmad Maulana Ahmad MAULANA Ahmad Rifani Irham Ahmad Sahara Ahmad Syathiri Andi Ricardy Purba Andriana, Isni Annalisa Yahanan Annisa Auliya Azra Antonius W Nugroho Aprizal*, Aprizal Ardiansyah a Aslamia Rosa Asmawati Asmawati Badia Perizade Badia Perizade, Badia Balkhis, Kamelia Bambang Suseno Bayu Anggara Silvatika Bayu Hardiono Billy Ramadha Chandra, Fika Delly Marda T Diah Natalisa Diah Natalisa, Diah Dian Eka Dina Nurhikmawaty Dwi Astuti Dwi Rahmadanti Dwithia Chan Yo Putri Egbunike Chinedu Eko Prayitno Ema Yuliani Endi Djoyo Negoro W Fahrur Rozi Febrian Febrian Ferdinan Ferdinan Fida Muthia Fika Chandra FRISKA DWI ELFINA Fuadah, Lukluk Fuadah, Luluk Gayuh Raditya Perdana GITA LYANI PRATIWI Gunawan, Rais Hendra Hadiwijaya heni suryaningsih Ihzamahendra ihzamahendra Iisnawati, Iisnawati Imas Permatasari Inten Meutia Isnurhadi Isnurhadi . ISNURHADI . Isnurhadi h Isnurhadi Isnurhadi Isnurhadi Isnurhadi Iyakrus Jovialco Sasongko Kadir, Syahruddin Karimudin, Yos Kartika Sari, Indah Kemas M. Husni Thamrin Khotimah, Maufiroh Titik Kuncahyo, Heru Lency Puspa Sari Lesi Hertati Lesi Hertati Lisan, Rio Juni M Gilang Ramadhan M. Arief Nur Wibowo Hartas M. Yusuf Malinda, Novirianti Malinda, Shelfi Marissa Deviantara Marzuki Marzuki Mohamad Adam Mohamad Adam Mohamad Adam mohammad adam, mohammad Mu'izzuddin Mu'izzuddin Mu'izzuddin Mu'izzuddin Muchsin Saggaf Shihab Muchsin Saggaff Shihab Muchsin Saggaff Shihab Muhammad Arief Algiffary, Muhammad Arief Muhammad Hatta Muhammad Husni Thamrin, Kemas Muhammad Ichsan Hadjri Muhammad Iqbal Djohan Muhammad Kemas Husni Thamrin Muhammad Yusuf Muhammad Yusuf Muhammad Yusuf Muizzuddin Muizzuddin Muizzuddin Muizzuddin, Muizzuddin Mukhtaruddin Mukhtaruddin Nabila Salsabella Ningsih, Hana Lestari Nova, Selvia Mely Novita Sari Okoroji Nma Okechukwu Okoye Nonso Oktaria, Pesta Oktariadi, Satria Otniel Safkaur Palupi, Kartika Parama Santati Purwanto . Putra, Levi Kusuma Putra, M Fitriansyah Eka Qowiyyul Adib, Hanaf R. A. Firy Yuandita RAFIQOH . Rahmadi, Muhammad Rahman, Beno Ramzani, Aan Raudhatu Salimah Ryanza Arief Hidayah Sa'adah Yuliana Saggaff Shihab, Muchsin Salimah, Raudhatu SAMADI W BAKAR Saputra, Mohammad Reza Sari, Diah Maya Sari, Endriana Luckita Sari, Nyimas Nurmelita Satria, Berry Selvia Mely Nova Shafira Adzra Shelfi Malinda Shihab, Muchsin Saggaf Sihab, Muchsin Saggaff Sulastri Sulastri Sulastri Syunikitta, Mirwanti Tan Fitriandi Taufik . Thamrin, Kemas Muhammad Husni Virgin Vinenzia Wijaya, Nurshanti Wusqo, Urwatul Yos Kamarudin Yulia Hamdaini Putri YULIA SAFTIANA, YULIA Yuliani . Yuliani Yuliani Yunita Risma Rusmasari Yunita, Dessy Yusiresita Pajaria Zakaria Wahab zakaria wahab Zakaria Wahab Zakaria Wahab, Zakaria Zunaidah Zunaidah