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All Journal Jurnal Manajemen Bisnis Jurnal Manajemen dan Bisnis Sriwijaya JURNAL ILMIAH MANAJEMEN BISNIS DAN TERAPAN Ekonomikawan : Jurnal Ilmu Ekonomi dan Studi Pembangunan Brawijaya Law Journal : Journal of Legal Studies EDUNOMIC : JURNAL ILMIAH PENDIDIKAN EKONOMI FAKULTAS KEGURUAN DAN ILMU PENDIDIKAN EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Ilmiah Econosains Ikonomika : Jurnal Ekonomi dan Bisnis Islam JURNAL DINAMIKA MANAJEMEN DAN BISNIS Syntax Literate: Jurnal Ilmiah Indonesia Jurnal Riset Akuntansi dan Keuangan SRIWIJAYA INTERNATIONAL JOURNAL OF DYNAMIC ECONOMICS AND BUSINESS JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) Martabe : Jurnal Pengabdian Kepada Masyarakat Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Journal of Humanities and Social Studies Lex Lata: Jurnal Ilmah Ilmu Hukum Kajian Akuntansi Jurnal Muara Ilmu Ekonomi dan Bisnis AKUNTABILITAS: Jurnal Penelitian dan Pengembangan Akuntansi Gema Wiralodra Jurnal Riset Bisnis dan Manajemen Jurnal Darma Agung Jurnal Riset Akuntansi dan Manajemen Malahayati (JRAMM) Journal of Social Science AMAR (Andalas Management Review) Insight Management Journal Jurnal Sosial dan Teknologi Devotion: Journal of Research and Community Service International Journal of Social Service and Research Interdisciplinary Social Studies Jurnal Ekonomi International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Journal of Social Research Proceeding of the International Conference on Family Business and Entrepreneurship (ICFBF) Journal of Comprehensive Science Jurnal Perspektif Pembiayaan dan Pembangunan Daerah Edunity: Kajian Ilmu Sosial dan Pendidikan Journal of Social Science Media Bina Ilmiah Return : Study of Management, Economic and Bussines INJURITY: Journal of Interdisciplinary Studies Journal of Social Science Enrichment: Journal of Multidisciplinary Research and Development The Manager Reveiew Riwayat: Educational Journal of History and Humanities Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Multidisiplin Indonesia Journal of Management, Economic, and Financial EDUNOMIC : JURNAL ILMIAH PENDIDIKAN EKONOMI FAKULTAS KEGURUAN DAN ILMU PENDIDIKAN KIC Sriwijaya Accounting Community Services Journal of Education, Language, Social and Management Proceedings International Conference on Marine Tourism and Hospitality Studies
Marlina Widiyanti, Marlina
Jurusan Manajemen Fakultas Ekonomi Universitas Sriwijaya
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Bicycle Tourism Development Model to Increase Community Income in Tourism Villages the Case of Burai Ecotourism Village, Ogan Ilir Regency Muhammad Iqbal Djohan; Sulastri Sulastri; Marlina Widiyanti; Abdul Rahman
Proceedings International Conference on Marine Tourism and Hospitality Studies Vol. 1 No. 1 (2024): Proceedings International Conference on Marine Tourism and Hospitality Studies
Publisher : Politeknik Pariwisata Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33649/iconmths.v1i1.376

Abstract

Sports tourism is booming today fueled by the increasing awareness of health and fitness around the world, resulting in a wide array of sporting events and outdoor recreational activities. One of them is Bicycle tourism, which is developing into one of the increasingly recognized tourist activities. Although it is well-known globally, it has not been packaged well in tourist villages, this potential has not been adequately utilized by the people of tourism villages, furthermore, the completeness of data on the potential of tourism products is also an obstacle to the development of Bicycle tourism product models. This research aims to develop bicycle tourism itinerary products based on tourism village potential prepared with local communities in the Burai tourism village. This research uses a combination method or mixed method with a sequential explanatory design, while the data analysis used is the Miles and Huberman model steps which are interactive, namely, data collection, data reduction, data display, and conclusion. Then the population is tourists visiting tourist villages and the resource persons/informants are: (1) Community Drivers of the tourism sector; (2) Local authorities; and (3) tourists. Data was obtained quantitatively and sampled using the Random Sampling technique. The result of this research is the creation of a light-category and medium-category Bicycle tourism development model and becomes a packaging solution for tourist bicycle products in tourist villages that increase people's income in tourist villages. This research contributes to the form of diversification of tourism products in tourism villages, so that natural tourism attractions, cultural tourism and artificial tourism can collaborate into products that have been made so that the community and further research can be developed on the potential absorption of informal labour that may arise based on needs found in the field.
Interpersonal Communication and Work Motivation on the Performance of Civil Servants in Banyuasin Regency Hadiwijaya, Hendra; Sulastri, Sulastri; Hanafi, Agustina; Widiyanti, Marlina
Proceeding Kilisuci International Conference on Economic & Business Vol. 1 (2023): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/ymp9bm84

Abstract

Research aim : The purpose of this study is to prove the influence of interpersonal communication and work motivation on the performance of civil servants in Banyuasin Regency. Design/Method/Approach : The sample of this study were 197 Civil Servants with echelon III structural positions. The method of determining the sample used the saturated sample method (census). The data analysis technique in this study is using Structural Equation Modeling (SEM) with the Partial Least Squares (PLS) technique. Research Finding : The results of the study show that interpersonal communication and motivation have a positive effect on employee performance. This study also proves that the work motivation variable has a greater influence than the interpersonal communication variable on employee performance. Theoretical contribution/Originality : - Practitionel/Policy implication : - Research limitation : This research has implications for policies for performance appraisal related to interpersonal communication and work motivation.
Determinants of banking health in ASEAN on dividend policy M. Arief Nur Wibowo Hartas; Isni Andriana; Shelfi Malinda; Marlina Widiyanti
Interdisciplinary Social Studies Vol. 4 No. 2 (2025): Regular Issue: January-March 2025
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/iss.v4i2.765

Abstract

This study was conducted to determine the effect of capital adequacy ratio (CAR), product asset quality (KAP), return on assets (ROA), net profit margin (NPM), financing to deposit ratio (FDR), and their impact on dividend payout ratio (DPR). This study contributes to the understanding of financial performance and dividend policies in the banking sector by examining the relationships between key financial metrics. The results show that the CAR has a positive and significant effect on dividend policies for banking companies in ASEAN. The quality of product assets has an important effect on the dividend policy of property, real estate, and building construction companies listed on the Indonesia Stock Exchange. The FDR is a negative and insignificant factor that affects dividend policies. The findings can inform banking institutions in formulating strategies to optimize their financial performance while maintaining an attractive dividend policy. This study provides valuable insights for stakeholders, including investors, management, and policymakers, on how financial health and operational efficiency can affect shareholder returns.
Analysis of the impact of price and brand image on consumer decisions to purchase Baturaja cement products in Palembang City R. A. Firy Yuandita; Marlina Widiyanti; Aslamia Rosa; Ahmad Maulana
Interdisciplinary Social Studies Vol. 4 No. 2 (2025): Regular Issue: January-March 2025
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/iss.v4i2.766

Abstract

The Indonesian Cement Association (ASI) projects growth for cement companies in 2022, but challenges persist, including declining demand and overcapacity in the national cement industry, leading to intensified price competition. This research was conducted with the aim of determining the influence of price and brand image on consumer purchasing decisions for Baturaja cement products in the city of Palembang, offering valuable insights into consumer behavior within the cement market. The study employed a quantitative approach, specifically utilizing multiple linear regression analysis to determine the influences of price, brand image, and purchasing decisions. The results show that price has a positive and significant effect on consumers' purchasing decisions in buying Baturaja cement products. Brand image is a significant influencer on consumer decisions.
The Effect of Training and Work Motivation On Employee Performance at Bank Sumsel Babel Ryanza Arief Hidayah; Isnurhadi Isnurhadi; Muhammad Yusuf; Marlina Widiyanti
Return : Study of Management, Economic and Bussines Vol. 3 No. 7 (2024): Return : Study of Management, Economic And Bussines
Publisher : PT. Publikasiku Academic Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57096/return.v3i7.251

Abstract

This study was conducted with the aim of determining the influence of training and work motivation on employee performance at Bank Sumsel Babel. The population in this study is all employees at Bank Sumsel Babel in 2023 as many as 3,312 employees. Based on calculations using the Slovin formula, the sample that became respondents in this study was as many as 120 employees of Bank Sumsel Babel. The results of multiple linear regression analysis show that training and work motivation have a positive and significant effect on employee performance. Training, it is hoped that the Bank of South Sumatra Babel in providing training can adjust to what employees need in supporting their work. Work motivation, it is hoped that the boss can motivate his work team to be able to build good relationships and support each other in order to provide work results that are in accordance with the company's expectations.
The Influence of Good Corporate Governance on Firm Value with Profitability as an Intervening Variable in LQ45 Companies Listed on The Indonesia Stock Exchange for The Period 2019-2023 Marissa Deviantara; Isnurhadi Isnurhadi; Marlina Widiyanti; Lukluk Fuadah
Edunity Kajian Ilmu Sosial dan Pendidikan Vol. 3 No. 12 (2024): Edunity: Social and Educational Studies
Publisher : PT Publikasiku Academic Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57096/edunity.v3i12.347

Abstract

The purpose of this study is to obtain empirical evidence of managerial ownership, institutional ownership, audit committee, and independent board of commissioner and profitability as mediation on the LQ45 Companies value. The sampling technique used purposive sampling, the research samples obtained totaled 19 companies with a research period from 2019-2023 so that there were 95 units of analysis. The research design was quantitative descriptive. The analysis technique in this research is path analysis method. The results showed that Institutional ownership has a significant positive effect on ROA, independent board of commissioner and ROA significant effect on firm's value. The implication of this research is that companies must pay attention to that ROA, independent board of commissioner and Institutional ownership and those that can affect profitabilty and value.
The Influence of Social Media Marketing, Brand Image, and Product Knowledge on Public Interest In using The Livin by Mandiri Application Shafira Adzra; Marlina Widiyanti; Ahmad Maulana; Dessy Yunita
Edunity Kajian Ilmu Sosial dan Pendidikan Vol. 3 No. 12 (2024): Edunity: Social and Educational Studies
Publisher : PT Publikasiku Academic Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57096/edunity.v3i12.349

Abstract

This study was conducted to determine the effect of social media marketing, brand image and product knowledge on public interest in using the Livin by Mandiri application. This research uses a qualitative approach. The population in this study were all customers of PT Bank Mandiri (Persero), Tbk in Palembang City who used the Livin by Mandiri application in 2024 with a total of 220,868 customers. The sample in this study was taken from the total population of all customers at PT Bank Mandiri (Persero), Tbk in Palembang City as many as 100 respondents. The results of multiple linear regression analysis show that social media marketing, brand image and product knowledge have a positive and significant effect on public interest in using. Social media marketing, it is hoped that the admin in charge of managing social media will be able to respond quickly to customer needs. Brand image, it is hoped that improvements in providing evaluations to employees, especially in the customer service section, will provide good, polite, calm, neat and in accordance with the SOP. Product knowledge, it is expected to continue to maintain application stability and improve the quality of the Livin by Mandiri application so that customers can always use it.
The Effect of Relationship Marketing and Service Quality Towards Customer Loyalty of PT Bank Perkreditan Rakyat Sumatera Selatan Marzuki, Marzuki; Wahab, Zakaria; Widiyanti, Marlina; Sihab, Muchsin Saggaff
Jurnal Manajemen Bisnis Vol. 11 No. 2: September 2020
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/mb.11296

Abstract

This study aims to determine whether relationship marketing and service quality affect customer loyalty at Bank BPR Sumsel. This study used a causal research method, an inference research type to realize cause-and-effect, determine the influence of the variables that are the cause (independent variables), and the effect (dependent variable) of a phenomenon. The data used in this study were primary data by distributing questionnaires to deposit customers at the Head Office of the Bank BPR Sumsel. The number of samples used as respondents was 100.  The data analysis technique used in this study was multiple linear regression analysis, which was previously tested for validity and reliability. The results obtained are relationship marketing and service quality have a positive and significant effect on customer loyalty at the Bank BPR Sumsel.  From the test results, the R2 (R Square) value of 0.691 or (69.1%) indicated that the percentage contribution of the independent variables’ (RM and SQ) influence on the dependent variable (customer loyalty) was 69.1%. Alternatively, the independent variables used in the model (RM and SQ) could explain 69.1% of the dependent variable (customer loyalty). Meanwhile, the remaining 30.9% was influenced or explained by other variables not included in this research model such as pricing, brand image, and customer values.
The Influence of Product Quality, Brand Image and Brand Trust on Consumer Purchase Decisions At Isola Wine Bali Salimah, Raudhatu; Widiyanti, Marlina; Shihab, Muchsin Saggaff; Wahab, Zakaria
Journal of Management Economic and Financial Vol. 3 No. 4 (2025): Special Issue
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/jmef.v3i4.138

Abstract

This research was conducted with the aim of determining the influence of product quality, brand image and brand trust on consumer purchase decisions at Isola Wine Bali. The population in this study includes all consumers who buy wine, both foreign tourists and locals. The sample used in this study was 100 respondents using the purposive sampling method. The results of multiple linear regression analysis show that product quality, brand image and brand trust have a positive and significant effect on purchase decisions. Product quality, it is hoped that Isola Wine Bali can evaluate the type of wine bottle used. Brand image, it is hoped that adjustments can be made regarding the color of the product packaging which also needs to be adjusted to the color of the bottle of wine products. Brand trust is expected to be able to always provide updated information about the products offered.
The Effect of E-Service Quality and Ease of Use on Customer Satisfaction of Digital Customer Service Machine Users at PT Bank Central Asia, Tbk KCP A. Rivai Chandra, Fika; Widiyanti, Marlina; Wahab, Zakaria; Maulana, Ahmad
Journal of Management Economic and Financial Vol. 3 No. 4 (2025): Special Issue
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/jmef.v3i4.139

Abstract

This study was conducted with the aim of determining the influence of e-service quality and ease of use on customer satisfaction of digital customer service machine users at PT Bank Central Asia, Tbk KCP A. Rivai. The population in this study is all customers who use Digital customer service machines at PT Bank Central Asia, Tbk KCP A Rivai as many as 4,703. The sample used in this study was 151 respondents using the slovin formula. The results of multiple linear regression analysis show that e-service quality and ease of use have a positive and significant effect on customer satisfaction. E-Service Quality, PT Bank Central Asia, Tbk is expected to maintain digital cs services from the current contact side because it is able to provide satisfaction to Bank BCA customers. However, the BCA indicator provides several options to contact the call center (Halo BCA) (Telephone, WA, email) with a value below average. Ease of Use, is expected to be able to check the digital cs machine before starting the service. In addition, it is also necessary to carry out regular maintenance to avoid damage when the digital cs machine is used.
Co-Authors -, Zunaidah Abdul Rahman Adam, Muhamad Afrian, Rendy Agung Pratama Agustina Hanafi Ahmad MAULANA Ahmad Maulana Ahmad Rifani Irham Ahmad Sahara Ahmad Syathiri Andi Ricardy Purba Andriana, Isni Anggraini, Alia Annalisa Yahanan Annisa Auliya Azra Antonius W Nugroho Aprizal*, Aprizal Ardiansyah a Aslamia Rosa Asmawati Asmawati Badia Perizade Badia Perizade, Badia Balkhis, Kamelia Bambang Suseno Bayu Anggara Silvatika Bayu Hardiono Billy Ramadha Chandra, Fika Chinedu, Egbunike Delly Marda T Diah Natalisa Diah Natalisa, Diah Dian Eka Dina Nurhikmawaty Dwi Astuti Dwi Rahmadanti Dwithia Chan Yo Putri Eko Prayitno Ema Yuliani Endi Djoyo Negoro W Fahrur Rozi Farakhan Zaki, Putra Febrian Febrian Ferdinan Ferdinan Fida Muthia Fitriandi, Tan FRISKA DWI ELFINA Fuadah, Lukluk Fuadah, Lukluk Fuadah, Luluk Gayuh Raditya Perdana GITA LYANI PRATIWI Gunawan, Rais Hendra Hadiwijaya heni suryaningsih Ihzamahendra ihzamahendra Imas Permatasari Inten Meutia Isnurhadi . ISNURHADI . Isnurhadi h Isnurhadi Isnurhadi Isnurhadi Isnurhadi Isnurhadi Isnurhadi Iyakrus Jovialco Sasongko Kadir, Syahruddin Karimudin, Yos Kartika Sari, Indah Kemas M. Husni Thamrin Khotimah, Maufiroh Titik Kristin, Julie Kuncahyo, Heru Lency Puspa Sari Lesi Hertati Lesi Hertati Lisan, Rio Juni Luana, Mona M Gilang Ramadhan M. Arief Nur Wibowo Hartas M. Yusuf Malinda, Novirianti Malinda, Shelfi Marissa Deviantara Marzuki Marzuki Mohamad Adam Mohamad Adam Mohamad Adam mohammad adam, mohammad Mu'izzuddin Mu'izzuddin Muchsin Saggaf Shihab Muchsin Saggaff Shihab Muhammad Arief Algiffary, Muhammad Arief Muhammad Hatta Muhammad Husni Thamrin, Kemas Muhammad Ichsan Hadjri Muhammad Iqbal Djohan Muhammad Kemas Husni Thamrin Muhammad Yusuf Muhammad Yusuf Muizzuddin Muizzuddin Muizzuddin Muizzuddin, Muizzuddin Mukhtaruddin Mukhtaruddin Nabila Salsabella Ningsih, Hana Lestari Nma Okechukwu, Okoroji Nonso, Okoye Nova, Selvia Mely Novita Sari Oktaria, Pesta Oktariadi, Satria Otniel Safkaur Palupi, Kartika Panca Putra Kusuma, Riky Parama Santati Pradhana, Nugraha Adhi Purwanto . Putra, Levi Kusuma Putra, M Fitriansyah Eka Qowiyyul Adib, Hanaf R. A. Firy Yuandita RAFIQOH . Rahmadi, Muhammad Rahman, Beno Ramzani, Aan Ryanza Arief Hidayah Sa'adah Yuliana Saggaff Shihab, Muchsin Salimah, Raudhatu SAMADI W BAKAR Saputra, Mohammad Reza Sari, Diah Maya Sari, Endriana Luckita Sari, Nyimas Nurmelita Satria, Berry Selvia Mely Nova Shafira Adzra Shelfi Malinda Shihab, Muchsin Saggaf Sihab, Muchsin Saggaff Sindyania, Sindyania Sulastri Sulastri Sulastri Syunikitta, Mirwanti Taufik . Thamrin, Kemas Muhammad Husni Thamrin, Kms. M Husni Virgin Vinenzia Wijaya, Nurshanti WK, Wita Farla Wusqo, Urwatul Yos Kamarudin Yulia Hamdaini Putri YULIA SAFTIANA, YULIA Yuliani . Yuliani Yuliani Yunita Risma Rusmasari Yunita, Dessy Yusiresita Pajaria zakaria wahab Zakaria Wahab Zakaria Wahab Zakaria Wahab, Zakaria Zunaidah Zunaidah