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Marlina Widiyanti, Marlina
Jurusan Manajemen Fakultas Ekonomi Universitas Sriwijaya
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The Influence of Product Quality, Brand Image and Brand Trust on Consumer Purchase Decisions At Isola Wine Bali Salimah, Raudhatu; Widiyanti, Marlina; Shihab, Muchsin Saggaff; Wahab, Zakaria
Journal of Management Economic and Financial Vol. 3 No. 4 (2025): Journal of Management, Economic and Financial
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jmef.v3i4.138

Abstract

This research was conducted with the aim of determining the influence of product quality, brand image and brand trust on consumer purchase decisions at Isola Wine Bali. The population in this study includes all consumers who buy wine, both foreign tourists and locals. The sample used in this study was 100 respondents using the purposive sampling method. The results of multiple linear regression analysis show that product quality, brand image and brand trust have a positive and significant effect on purchase decisions. Product quality, it is hoped that Isola Wine Bali can evaluate the type of wine bottle used. Brand image, it is hoped that adjustments can be made regarding the color of the product packaging which also needs to be adjusted to the color of the bottle of wine products. Brand trust is expected to be able to always provide updated information about the products offered.
The Effect of E-Service Quality and Ease of Use on Customer Satisfaction of Digital Customer Service Machine Users at PT Bank Central Asia, Tbk KCP A. Rivai Chandra, Fika; Widiyanti, Marlina; Wahab, Zakaria; Maulana, Ahmad
Journal of Management Economic and Financial Vol. 3 No. 4 (2025): Journal of Management, Economic and Financial
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jmef.v3i4.139

Abstract

This study was conducted with the aim of determining the influence of e-service quality and ease of use on customer satisfaction of digital customer service machine users at PT Bank Central Asia, Tbk KCP A. Rivai. The population in this study is all customers who use Digital customer service machines at PT Bank Central Asia, Tbk KCP A Rivai as many as 4,703. The sample used in this study was 151 respondents using the slovin formula. The results of multiple linear regression analysis show that e-service quality and ease of use have a positive and significant effect on customer satisfaction. E-Service Quality, PT Bank Central Asia, Tbk is expected to maintain digital cs services from the current contact side because it is able to provide satisfaction to Bank BCA customers. However, the BCA indicator provides several options to contact the call center (Halo BCA) (Telephone, WA, email) with a value below average. Ease of Use, is expected to be able to check the digital cs machine before starting the service. In addition, it is also necessary to carry out regular maintenance to avoid damage when the digital cs machine is used.
Compensation Analysis of Employee Performance at PT. PLN (Persero) Bukit Asam Power Plant Implementation Unit South Sumatra Power Plant Main Unit Aprizal*, Aprizal; Widiyanti, Marlina; Yusuf, M.; Hadjri, Muhammad Ichsan
Riwayat: Educational Journal of History and Humanities Vol 7, No 1 (2024): Januari, History of Education, and Social Science
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jr.v7i1.36690

Abstract

The purpose of this study is to look into how worker execution in the Southern Sumatra Power Age Unit, PT PLN (Persero) Bukit Asam Power Age Execution Unit, is affected by remuneration. An information assortment approach was used to collect the necessary data for this investigation using a survey that was distributed to all 120 employees who were representatives of the PT PLN (Persero) Bukit Asam Power Age Execution Unit and the Southern Sumatra Power Age Unit. With a relapse value of 0.380, information analysis using simple direct relapse demonstrates that worker execution is significantly impacted by pay. The investigation's findings have a positive effect on worker performance, demonstrating that wage increases coincide with representatives' presence at the PT PLN (Persero) Bukit Asam Execution Unit and the South Sumatra Power Age Unit.
The Influence of Product Quality, Service Quality, and Perception of Coal Prices on Customer Satisfaction at PT Bukit Asam, Tbk Rahman, Beno; Widiyanti, Marlina; Saggaff Shihab, Muchsin; Rosa, Aslamia
Devotion : Journal of Research and Community Service Vol. 5 No. 10 (2024): Devotion: Journal of Community Research
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/devotion.v5i10.15699

Abstract

This study was conducted with the aim of determining the influence of product quality, service quality and coal price perception on customer satisfaction at PT Bukit Asam, Tbk. The population in this study is all consumers or companies that purchase coal at PT Bukit Asam in the Tanjung Enim Mining Unit, Tarahan Port Unit and Kertapati Pier Unit in 2023 to 2024. The sample used in this study was 100 respondents using the purposive sampling method. The results of multiple linear regression analysis show that product quality, service quality and coal price perception have a positive and significant effect on customer satisfaction. Product quality, it is expected for PT Bukit Asam, Tbk to be able to provide innovation both in terms of offers, marketing and promotions carried out. The quality of service, PT Bukit Asam, Tbk is expected to be quick in responding and providing information. Price perception, it is hoped that PT Bukit Asam, Tbk can adjust in providing the price of coal offered.
The Effect of Financial Leverage, Profitability and Dividend Policy on Firm Value Qowiyyul Adib, Hanaf; Widiyanti, Marlina; Muhammad Husni Thamrin, Kemas; Andriana, Isni
Devotion : Journal of Research and Community Service Vol. 5 No. 10 (2024): Devotion: Journal of Community Research
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/devotion.v5i10.19685

Abstract

This research provides valuable insights into the factors influencing company value within the manufacturing sector, specifically the cement subsector in Indonesia. Financial leverage, profitability, and dividend policy are key variables examined, as they significantly impact a company's financial health and market perception. Financial leverage reflects a company’s reliance on debt financing relative to equity, and the study shows that higher leverage can positively affect company value if managed effectively, thereby increasing returns for shareholders. Profitability, often measured through indicators such as Return on Assets (ROA) or Return on Equity (ROE), also plays a significant role in enhancing company value, as it reflects efficient resource management and attracts investor interest. Additionally, a consistent dividend policy reinforces the company’s reputation and draws investors, contributing positively to company value in the stock market. The findings emphasize that cement subsector companies with balanced leverage, solid profitability, and a consistent dividend policy tend to perform better in terms of company value, providing essential insights for stakeholders in optimizing strategies to maximize company value.
Pengaruh Perceived Value, Service Quality dan Brand Image terhadap Minat Beli Tiket Pesawat pada PT Garuda Indonesia Balkhis, Kamelia; Widiyanti, Marlina; Saggaff Shihab, Muchsin; Maulana, Ahmad
Jurnal Sosial Teknologi Vol. 4 No. 10 (2024): Jurnal Sosial dan Teknologi
Publisher : CV. Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/jurnalsostech.v4i10.23178

Abstract

Persaingan ketat di industri penerbangan, di mana maskapai dituntut untuk memberikan layanan yang sesuai dengan ekspektasi konsumen agar tetap kompetitif. Garuda Indonesia, sebagai maskapai nasional, perlu mempertahankan loyalitas pelanggan melalui peningkatan kualitas layanan, memperkuat citra merek, serta memberikan nilai yang baik bagi konsumen, terutama di era pasca pandemi COVID-19. Penelitian ini dilakukan bertujuan untuk mengetahui pengaruh perceived value, service quality dan brand image terhadap minat beli tiket pesawat pada PT Garuda Indonesia. Metode penelitian yang digunakan adalah pendekatan kuantitatif. Populasi dalam penelitian ini adalah seluruh pelanggan yang melakukan pembelian tiket pesawat Garuda Indonesia di kota Palembang pada tahun 2024. Sampel yang digunakan dalam penelitian ini sebanyak 100 responden dengan metode purposive sampling. Hasil dari analisis regresi linier berganda menunjukkan bahwa perceived value, service quality dan brand image berpengaruh positif dan signifikan terhadap minat beli. Perceived value, diharapkan untuk PT Garuda Indonesia untuk dapat mempercepat durasi dalam proses refund dana ke konsumen. Service quality, diharapkan pihak PT Garuda Indonesia memberikan informasi kepada konsumen jika adanya perubahan informasi. Brand image, diharapkan PT Garuda Indonesia dapat mempertimbangkan dalam melakukan event-event seperti pameran yang dimana perlu juga dilakukan dibeberapa kota di Indonesia.
The Effect of Job Placement and Job Loyalty on Employee Performance at the Palembang District Attorney's Office Sari, Diah Maya; Widiyanti, Marlina; Yusuf, Muhammad; Hanafi, Agustina
Journal of Management Economic and Financial Vol. 2 No. 4 (2024): Special Issue
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jmef.v2i4.36

Abstract

This study aimed to investigate the impact of job placement and job loyalty on employee performance at the Palembang State Attorney's Office. The research background indicates that effective human resource management, including proper job placement and fostering job loyalty, is essential for organizational success, especially in law enforcement agencies where performance directly affects public service delivery. The population comprised all 134 employees at the office. The sample was selected using purposive sampling, excluding Echelon III (Head of the District Attorney), Echelon IV (Head of Section), and Echelon V (Head of Affairs) positions, as these are determined by the Attorney General's Office of Indonesia. The respondents included 117 employees in functional and executive roles. Multiple linear regression analysis revealed that both job placement and job loyalty positively and significantly affect employee performance. It is recommended that job placement be evaluated to ensure alignment with employees' educational levels. Additionally, while loyalty to work is essential, not all tasks require teamwork. The Palembang State Prosecutor's Office is encouraged to provide job-specific training to enhance employee performance. The study concludes that optimizing job placement and encouraging job loyalty can significantly enhance the overall performance of employees, leading to better organizational outcomes.
Impact of Manpower Planning and Mutation on Employee Performance: BPJS Employment South Sumatra and Bangka Belitung Astuti, Dwi; Zunaidah, Zunaidah; Hadjri, Muhammad Ichsan; Widiyanti, Marlina
Journal of Management Economic and Financial Vol. 2 No. 4 (2024): Special Issue
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jmef.v2i4.37

Abstract

The performance of employees at BPJS Employment, a state institution in Indonesia responsible for labor social security, has faced significant challenges and fluctuations. Particularly, the Regional Office of South Sumatra and Bangka Belitung experienced notable performance changes due to various internal policies. This study aims to investigate the impact of manpower planning and mutation on employee performance at BPJS Employment Regional Office South Sumatra and Bangka Belitung. The research examines how effective human resource planning and employee rotations influence performance outcomes. The study encompasses a population of 337 employees, with a sample of 183 respondents selected through a simple random sampling technique using the Slovin formula with a 5% error margin. Multiple linear regression analysis reveals that both manpower planning and mutations positively and significantly affect employee performance. The findings suggest that better manpower planning enables management to recruit the right number of employees, ensuring they are appropriately placed in positions that match their skills and organizational needs. Additionally, the mutation process, when aligned with job requirements and employee achievements, can enhance overall performance. These results highlight the necessity for BPJS Employment to continuously evaluate and improve their HR planning and mutation strategies to achieve optimal employee performance.
The Influence of Brand Loyalty and Service Quality on Product Purchase Decisions at Bank Syariah Indonesia Kartika Sari, Indah; Widiyanti, Marlina; Rosa, Aslamia; Maulana, Ahmad
Journal of Management Economic and Financial Vol. 2 No. 5 (2024): Special Issue
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jmef.v2i5.60

Abstract

This research was conducted with the aim of determining the influence of brand loyalty and service quality on product purchase decisions at Bank Syariah Indonesia. The population in this study is all customers who purchase products at Bank Syariah Indonesia in the city of Palembang in 2023-2024. The sample used in this study was 100 respondents with a determination method using purposive sampling. The results of the multiple linear regression analysis show that brand loyalty and service quality have a positive and significant effect on product purchase decisions. In the brand loyalty variable, it is necessary to innovate the types of services and products offered. Where at this time, there are many conventional banks in Indonesia that offer attractive facilities and offers. In terms of service quality variables, it is hoped that Bank Syariah Indonesia can adjust to the number of employees.
Pengaruh Motivasi Kerja dan Lingkungan Kerja Terhadap Kepuasan Kerja Karyawan pada PT Satria Bahana Sarana Pratama, Agung; Widiyanti, Marlina; Yusuf, Muhammad; Ichsan Hadjri, Muhammad
Journal of Comprehensive Science Vol. 3 No. 10 (2024): Journal of Comprehensive Science (JCS)
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/jcs.v3i10.2354

Abstract

This study was conducted with the aim of determining the influence of work motivation and work environment on employee job satisfaction at PT Satria Bahana Sarana. The population in this study is all employees at PT Satria Bahana Sarana in the 2024 period of 893 employees. Based on calculations using the Slovin formula, the sample that became respondents in this study was as many as 110 people or around 14% of the total employees of PT Satria Bahana Sarana using the proportional sampling method. The results of multiple linear regression analysis show that work motivation and work environment have a positive and significant effect on employee satisfaction. Work motivation, it is expected that the company's management in determining employees in each division needs to be evaluated, especially at the level of education and work experience that is in accordance with what the employee has. The work environment, it is hoped that the company can provide more complete facilities and in accordance with the needs of employees.
Co-Authors -, Zunaidah Abdul Rahman Adam, Muhamad Afrian, Rendy Agung Pratama Agustina Hanafi Ahmad Maulana Ahmad MAULANA Ahmad Rifani Irham Ahmad Sahara Ahmad Syathiri Andi Ricardy Purba Andriana, Isni Annalisa Yahanan Annisa Auliya Azra Antonius W Nugroho Aprizal*, Aprizal Ardiansyah a Aslamia Rosa Asmawati Asmawati Badia Perizade Badia Perizade, Badia Balkhis, Kamelia Bambang Suseno Bayu Anggara Silvatika Bayu Hardiono Billy Ramadha Chandra, Fika Delly Marda T Diah Natalisa Diah Natalisa, Diah Dian Eka Dina Nurhikmawaty Dwi Astuti Dwi Rahmadanti Dwithia Chan Yo Putri Egbunike Chinedu Eko Prayitno Ema Yuliani Endi Djoyo Negoro W Fahrur Rozi Febrian Febrian Ferdinan Ferdinan Fida Muthia Fika Chandra FRISKA DWI ELFINA Fuadah, Lukluk Fuadah, Luluk Gayuh Raditya Perdana GITA LYANI PRATIWI Gunawan, Rais Hendra Hadiwijaya heni suryaningsih Ihzamahendra ihzamahendra Iisnawati, Iisnawati Imas Permatasari Inten Meutia Isnurhadi Isnurhadi . ISNURHADI . Isnurhadi h Isnurhadi Isnurhadi Isnurhadi Isnurhadi Iyakrus Jovialco Sasongko Kadir, Syahruddin Karimudin, Yos Kartika Sari, Indah Kemas M. Husni Thamrin Khotimah, Maufiroh Titik Kuncahyo, Heru Lency Puspa Sari Lesi Hertati Lesi Hertati Lisan, Rio Juni M Gilang Ramadhan M. Arief Nur Wibowo Hartas M. Yusuf Malinda, Novirianti Malinda, Shelfi Marissa Deviantara Marzuki Marzuki Mohamad Adam Mohamad Adam Mohamad Adam mohammad adam, mohammad Mu'izzuddin Mu'izzuddin Mu'izzuddin Mu'izzuddin Muchsin Saggaf Shihab Muchsin Saggaff Shihab Muchsin Saggaff Shihab Muhammad Arief Algiffary, Muhammad Arief Muhammad Hatta Muhammad Husni Thamrin, Kemas Muhammad Ichsan Hadjri Muhammad Iqbal Djohan Muhammad Kemas Husni Thamrin Muhammad Yusuf Muhammad Yusuf Muhammad Yusuf Muizzuddin Muizzuddin Muizzuddin Muizzuddin, Muizzuddin Mukhtaruddin Mukhtaruddin Nabila Salsabella Ningsih, Hana Lestari Nova, Selvia Mely Novita Sari Okoroji Nma Okechukwu Okoye Nonso Oktaria, Pesta Oktariadi, Satria Otniel Safkaur Palupi, Kartika Parama Santati Purwanto . Putra, Levi Kusuma Putra, M Fitriansyah Eka Qowiyyul Adib, Hanaf R. A. Firy Yuandita RAFIQOH . Rahmadi, Muhammad Rahman, Beno Ramzani, Aan Raudhatu Salimah Ryanza Arief Hidayah Sa'adah Yuliana Saggaff Shihab, Muchsin Salimah, Raudhatu SAMADI W BAKAR Saputra, Mohammad Reza Sari, Diah Maya Sari, Endriana Luckita Sari, Nyimas Nurmelita Satria, Berry Selvia Mely Nova Shafira Adzra Shelfi Malinda Shihab, Muchsin Saggaf Sihab, Muchsin Saggaff Sulastri Sulastri Sulastri Syunikitta, Mirwanti Tan Fitriandi Taufik . Thamrin, Kemas Muhammad Husni Virgin Vinenzia Wijaya, Nurshanti Wusqo, Urwatul Yos Kamarudin Yulia Hamdaini Putri YULIA SAFTIANA, YULIA Yuliani . Yuliani Yuliani Yunita Risma Rusmasari Yunita, Dessy Yusiresita Pajaria Zakaria Wahab Zakaria Wahab zakaria wahab Zakaria Wahab, Zakaria Zunaidah Zunaidah