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Marlina Widiyanti, Marlina
Jurusan Manajemen Fakultas Ekonomi Universitas Sriwijaya
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The Effect of Training and Work Motivation On Employee Performance at Bank Sumsel Babel Ryanza Arief Hidayah; Isnurhadi Isnurhadi; Muhammad Yusuf; Marlina Widiyanti
Return : Study of Management, Economic and Bussines Vol. 3 No. 7 (2024): Return : Study of Management, Economic And Bussines
Publisher : PT. Publikasiku Academic Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57096/return.v3i7.251

Abstract

This study was conducted with the aim of determining the influence of training and work motivation on employee performance at Bank Sumsel Babel. The population in this study is all employees at Bank Sumsel Babel in 2023 as many as 3,312 employees. Based on calculations using the Slovin formula, the sample that became respondents in this study was as many as 120 employees of Bank Sumsel Babel. The results of multiple linear regression analysis show that training and work motivation have a positive and significant effect on employee performance. Training, it is hoped that the Bank of South Sumatra Babel in providing training can adjust to what employees need in supporting their work. Work motivation, it is hoped that the boss can motivate his work team to be able to build good relationships and support each other in order to provide work results that are in accordance with the company's expectations.
The Influence of Good Corporate Governance on Firm Value with Profitability as an Intervening Variable in LQ45 Companies Listed on The Indonesia Stock Exchange for The Period 2019-2023 Marissa Deviantara; Isnurhadi Isnurhadi; Marlina Widiyanti; Lukluk Fuadah
Edunity Kajian Ilmu Sosial dan Pendidikan Vol. 3 No. 12 (2024): Edunity: Social and Educational Studies
Publisher : PT Publikasiku Academic Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57096/edunity.v3i12.347

Abstract

The purpose of this study is to obtain empirical evidence of managerial ownership, institutional ownership, audit committee, and independent board of commissioner and profitability as mediation on the LQ45 Companies value. The sampling technique used purposive sampling, the research samples obtained totaled 19 companies with a research period from 2019-2023 so that there were 95 units of analysis. The research design was quantitative descriptive. The analysis technique in this research is path analysis method. The results showed that Institutional ownership has a significant positive effect on ROA, independent board of commissioner and ROA significant effect on firm's value. The implication of this research is that companies must pay attention to that ROA, independent board of commissioner and Institutional ownership and those that can affect profitabilty and value.
The Influence of Social Media Marketing, Brand Image, and Product Knowledge on Public Interest In using The Livin by Mandiri Application Shafira Adzra; Marlina Widiyanti; Ahmad Maulana; Dessy Yunita
Edunity Kajian Ilmu Sosial dan Pendidikan Vol. 3 No. 12 (2024): Edunity: Social and Educational Studies
Publisher : PT Publikasiku Academic Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57096/edunity.v3i12.349

Abstract

This study was conducted to determine the effect of social media marketing, brand image and product knowledge on public interest in using the Livin by Mandiri application. This research uses a qualitative approach. The population in this study were all customers of PT Bank Mandiri (Persero), Tbk in Palembang City who used the Livin by Mandiri application in 2024 with a total of 220,868 customers. The sample in this study was taken from the total population of all customers at PT Bank Mandiri (Persero), Tbk in Palembang City as many as 100 respondents. The results of multiple linear regression analysis show that social media marketing, brand image and product knowledge have a positive and significant effect on public interest in using. Social media marketing, it is hoped that the admin in charge of managing social media will be able to respond quickly to customer needs. Brand image, it is hoped that improvements in providing evaluations to employees, especially in the customer service section, will provide good, polite, calm, neat and in accordance with the SOP. Product knowledge, it is expected to continue to maintain application stability and improve the quality of the Livin by Mandiri application so that customers can always use it.
The Effect of Relationship Marketing and Service Quality Towards Customer Loyalty of PT Bank Perkreditan Rakyat Sumatera Selatan Marzuki, Marzuki; Wahab, Zakaria; Widiyanti, Marlina; Sihab, Muchsin Saggaff
Jurnal Manajemen Bisnis Vol. 11 No. 2: September 2020
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/mb.11296

Abstract

This study aims to determine whether relationship marketing and service quality affect customer loyalty at Bank BPR Sumsel. This study used a causal research method, an inference research type to realize cause-and-effect, determine the influence of the variables that are the cause (independent variables), and the effect (dependent variable) of a phenomenon. The data used in this study were primary data by distributing questionnaires to deposit customers at the Head Office of the Bank BPR Sumsel. The number of samples used as respondents was 100.  The data analysis technique used in this study was multiple linear regression analysis, which was previously tested for validity and reliability. The results obtained are relationship marketing and service quality have a positive and significant effect on customer loyalty at the Bank BPR Sumsel.  From the test results, the R2 (R Square) value of 0.691 or (69.1%) indicated that the percentage contribution of the independent variables’ (RM and SQ) influence on the dependent variable (customer loyalty) was 69.1%. Alternatively, the independent variables used in the model (RM and SQ) could explain 69.1% of the dependent variable (customer loyalty). Meanwhile, the remaining 30.9% was influenced or explained by other variables not included in this research model such as pricing, brand image, and customer values.
The Influence of Product Quality, Brand Image and Brand Trust on Consumer Purchase Decisions At Isola Wine Bali Salimah, Raudhatu; Widiyanti, Marlina; Shihab, Muchsin Saggaff; Wahab, Zakaria
Journal of Management Economic and Financial Vol. 3 No. 4 (2025): Special Issue
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/jmef.v3i4.138

Abstract

This research was conducted with the aim of determining the influence of product quality, brand image and brand trust on consumer purchase decisions at Isola Wine Bali. The population in this study includes all consumers who buy wine, both foreign tourists and locals. The sample used in this study was 100 respondents using the purposive sampling method. The results of multiple linear regression analysis show that product quality, brand image and brand trust have a positive and significant effect on purchase decisions. Product quality, it is hoped that Isola Wine Bali can evaluate the type of wine bottle used. Brand image, it is hoped that adjustments can be made regarding the color of the product packaging which also needs to be adjusted to the color of the bottle of wine products. Brand trust is expected to be able to always provide updated information about the products offered.
The Effect of E-Service Quality and Ease of Use on Customer Satisfaction of Digital Customer Service Machine Users at PT Bank Central Asia, Tbk KCP A. Rivai Chandra, Fika; Widiyanti, Marlina; Wahab, Zakaria; Maulana, Ahmad
Journal of Management Economic and Financial Vol. 3 No. 4 (2025): Special Issue
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/jmef.v3i4.139

Abstract

This study was conducted with the aim of determining the influence of e-service quality and ease of use on customer satisfaction of digital customer service machine users at PT Bank Central Asia, Tbk KCP A. Rivai. The population in this study is all customers who use Digital customer service machines at PT Bank Central Asia, Tbk KCP A Rivai as many as 4,703. The sample used in this study was 151 respondents using the slovin formula. The results of multiple linear regression analysis show that e-service quality and ease of use have a positive and significant effect on customer satisfaction. E-Service Quality, PT Bank Central Asia, Tbk is expected to maintain digital cs services from the current contact side because it is able to provide satisfaction to Bank BCA customers. However, the BCA indicator provides several options to contact the call center (Halo BCA) (Telephone, WA, email) with a value below average. Ease of Use, is expected to be able to check the digital cs machine before starting the service. In addition, it is also necessary to carry out regular maintenance to avoid damage when the digital cs machine is used.
Co-Authors -, Zunaidah Abdul Rahman Adam, Muhamad Afrian, Rendy Agung Pratama Agustina Hanafi Ahmad MAULANA Ahmad Maulana Ahmad Rifani Irham Ahmad Sahara Ahmad Syathiri Andi Ricardy Purba Andriana, Isni Anggraini, Alia Annalisa Yahanan Antonius W Nugroho Aprizal*, Aprizal Ardiansyah a Aslamia Rosa Asmawati Asmawati Azra, Annisa Auliya Badia Perizade Badia Perizade, Badia Balkhis, Kamelia Bambang Suseno Bayu Anggara Silvatika Bayu Hardiono Billy Ramadha Chandra, Fika Delly Marda T Diah Natalisa, Diah Dian Eka Dina Nurhikmawaty Dwi Astuti Dwi Rahmadanti Dwithia Chan Yo Putri Egbunike Chinedu Eko Prayitno Ema Yuliani Endi Djoyo Negoro W Fahrur Rozi Farakhan Zaki, Putra Febrian Febrian Ferdinan Ferdinan Fida Muthia Fitriandi, Tan FRISKA DWI ELFINA Fuadah, Lukluk Fuadah, Lukluk Fuadah, Luluk Gayuh Raditya Perdana GITA LYANI PRATIWI Gunawan, Rais Hafiz Hafiz Hendra Hadiwijaya heni suryaningsih ihzamahendra, Ihzamahendra Imas Permatasari Inten Meutia Isnurhadi . ISNURHADI . Isnurhadi h Isnurhadi Isnurhadi Isnurhadi Isnurhadi Isnurhadi Isnurhadi Iyakrus Jovialco Sasongko Kadir, Syahruddin Karimudin, Yos Kartika Sari, Indah Kemas M. Husni Thamrin Khotimah, Maufiroh Titik Kristin, Julie Kuncahyo, Heru Lency Puspa Sari Lesi Hertati Lesi Hertati Lisan, Rio Juni Luana, Mona M Gilang Ramadhan M. Arief Nur Wibowo Hartas M. Yusuf Malinda, Novirianti Malinda, Shelfi Marissa Deviantara Marzuki Marzuki Mohamad Adam Mohamad Adam Mohamad Adam mohammad adam, mohammad Mu'izzuddin Mu'izzuddin Muchsin Saggaf Shihab Muchsin Saggaff Shihab Muhammad Arief Algiffary, Muhammad Arief Muhammad Hatta Muhammad Husni Thamrin, Kemas Muhammad Ichsan Hadjri Muhammad Iqbal Djohan Muhammad Kemas Husni Thamrin Muhammad Yusuf Muhammad Yusuf Muizzuddin Muizzuddin, Muizzuddin Mukhtaruddin Mukhtaruddin Nabila Salsabella Ningsih, Hana Lestari Nova, Selvia Mely Novita Sari Okoroji Nma Okechukwu Okoye Nonso Oktaria, Pesta Oktariadi, Satria Otniel Safkaur Palupi, Kartika Panca Putra Kusuma, Riky Parama Santati Pradhana, Nugraha Adhi Purwanto . Putra, Levi Kusuma Putra, M Fitriansyah Eka Qowiyyul Adib, Hanaf R. A. Firy Yuandita RAFIQOH . Rahmadi, Muhammad Rahman, Beno Ramzani, Aan Ryanza Arief Hidayah Sa'adah Yuliana Saggaf, Muchsin Saggaff Shihab, Muchsin saleh, rinaldy Salimah, Raudhatu SAMADI W BAKAR Saputra, Mohammad Reza Sari, Diah Maya Sari, Endriana Luckita Sari, Nyimas Nurmelita Satria, Berry Shafira Adzra Shelfi Malinda Shihab, Muchsin Saggaf Sihab, Muchsin Saggaff Sindyania, Sindyania Sulastri Sulastri Sulastri Syunikitta, Mirwanti Taufik . Thamrin, Kemas Muhammad Husni Thamrin, Kms. M Husni Virgin Vinenzia Wijaya, Nurshanti WK, Wita Farla Wusqo, Urwatul Yos Kamarudin Yulia Hamdaini Putri YULIA SAFTIANA, YULIA Yuliani . Yuliani Yuliani Yunita Risma Rusmasari Yunita, Dessy Yusiresita Pajaria zakaria wahab Zakaria Wahab Zakaria Wahab Zakaria Wahab, Zakaria Zunaidah Zunaidah