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PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN JASA PENERBANGAN GARUDA INDONESIA AIRLINES (Studi kasus konsumen di Kota Palembang) Zakaria Wahab; Marlina Widiyanti
JEMBATAN Vol 11, No 1 (2014)
Publisher : Jurusan Manajemen Fakultas Ekonomi Universitas Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29259/jmbt.v11i1.3134

Abstract

The purpose of this research are to find out the influence of service quality which is consisting of proof dimension in physique, reability, responsiveness, guarantee, and empathy to consumer satisfaction in using Garuda Indonesia service flight in City of Palembang either partially or simultaneously. The amount of samples in this research are 105 Garuda Indonesia passangers flight from Palembang-Jakarta or vice-versa. The population in this research are society domicile in Palembang City. The formulation of the problem in this research is how the influence of service quality seen from tangibles, reliability, responsiveness, assurance and emptahy to the the Satisfaction of Consumers of Flight PT. Garuda Indonesia Airlines in Palembang city. The hypothes is of this research is service quality has significant influence to the satisfactionof airlines service consumers PT. Garuda Indonesia Airlines. The theory used in this research is Marketing Management Theory related to the service quality. It uses descriptive quantitative and case study using survey. This is also explanatory. Utilized Sampling Technique are non probability sampling. Utilized technique analysis are multiple regression analysis. The research result indicate that percentage of the reliability, responsiveness and guarantee dimension has positive and significant influence to consumer satisfaction are 44,4%.Key word: Tangibles, Reliability, responsiveness, Assurance, Empathy and Satisfaction of consumer
PENGARUH CURRENT RATIO, DEBT TO EQUITY RATIO, DAN BOPO TERHADAP CAPITAL ADEQUACY RATIO DENGAN RETURN ON ASSETS SEBAGAI VARIABEL INTERVENING PADA PERUSAHAAN PERBANKAN SYARIAH DI INDONESIA M Gilang Ramadhan; Marlina Widiyanti; Taufik Saggaf
JEMBATAN Vol 13, No 1 (2016)
Publisher : Jurusan Manajemen Fakultas Ekonomi Universitas Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29259/jmbt.v13i1.4018

Abstract

This study aimed to analyze the influence of current ratio, debt to equity ratio, and BOPO of capital adequacy ratio with return on assets as intervening variable in Islamic Banks Company’s in Indonesia on quarterly 2010-2013 period. The population were all Islamic Bank in Indonesia listed on the Indonesia Bank as many as 11 Islamic Banks. The sample is as many as seven Islamic Banks that the result in which using purposive sampling metods. Analysis technique is used path analysis. The results of the study shown that partially Current Ratio is positive and insignificant effect on ROA, DER is positive and significant effect on ROA, BOPO is negative and insignificant effect on ROA, CR, DER, and ROA is positive and significant effect on CAR, BOPO is negative and insignificant on CAR, ROA have mediating effect on relationship between CR on CAR, ROA have mediating effect on relationship between DER on CAR, ROA did not have mediating effect on relationship between BOPO on CAR. Keywords : CR, DER, BOPO, ROA, and CAR
Pengaruh Viral Marketing dan Word of Mouth terhadap Brand Image Aisan games 2018 Muhammad Hatta; Bayu Hardiyono; Marlina Widiyanti
JEMBATAN Vol 17, No 2 (2020)
Publisher : Jurusan Manajemen Fakultas Ekonomi Universitas Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29259/jmbt.v17i2.12264

Abstract

This study aims to analyze the influence of Viral Marketing and Word of Mouth on the 2018 Asian Games Brand Image in Palembang City. This type of research is casual comparative research, which describes the causal effect between research variables. Primary data sources were collected by distributing questionnaires. The sample used in this study were 100 student respondents at Sriwijaya University, Palembang City. The sample in this study was taken using the simple random sampling method and then processed using the help of Statistics for Product and Service Solution (SPSS) version 26. The results obtained indicate that there is a significant influence between Viral Marketing and Word of Mouth on Brand Picture.
ANALISIS RASIO LIKUIDITAS, RASIO SOLVABILITAS, RASIO AKTIFITAS DAN RASIO PROFITABILITAS PADA PT. HOLCIM INDONESIA, Tbk DAN PT. INDOCEMENT TUNGGAL PRAKARSA, Tbk Marlina Widiyanti
JEMBATAN Vol 11, No 1 (2014)
Publisher : Jurusan Manajemen Fakultas Ekonomi Universitas Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29259/jmbt.v11i1.3132

Abstract

Penelitian ini menganalisis kinerja keuangan dengan menggunakan rasio likuiditas, rasio solvabilitas, rasio aktifitas dan rasio profitabilitas pada PT. Holcim Indonesia, Tbk dan PT. Indocement Tunggal Prakarsa, Tbk pada PT. Holcim Indonesia, Tbk dan PT. Indocement Tunggal Prakasa,Tbk periode 2008-2012. Menurut Ross Stephen,(2000), kinerja keuangan suatu perusahaan dapat dinilai dengan menggunakan beberapa teknik analisis keuangan, diantaranya: analisis rasio keuangan, analisis common size, analisis horizontal/trend, analisis sumber dan penggunaan kas, dan analisis diskriminan/Z-Score. Teknik yang digunakan dalam menganalisis adalah teknik analisis rasio keuangan. Data yang digunakan dalam penelitian ini adalah data sekunder. Hasil penelitian menunjukkan secara keseluruhan rasio Likuiditas , Rasio Solvabilitas dan rasio Profitabilitas PT. Indocement Tbk lebih baik dari PT. Holcim Tbk. Pada rasio Aktivitas PT. Holcim Tbk lebih baik dari pada Profitabilitas PT. Indocement Tbk.Kata Kunci: Kinerja Keuangan, Rasio Likuiditas, Rasio Solvabilitas, Rasio Aktivitas,Rasio Profitabilitas,
Analisis Perbandingan Kinerja Reksa Dana Saham Konvensional Dan Reksa Dana Saham Syariah Pada Reksa Dana Yang Terdaftar Di Otoritas Jasa Keuangan Endi Djoyo Negoro W; Marlina Widiyanti; Isni Andriana; Taufik Taufik
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 10 No 1 (2022)
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v10i1.1819

Abstract

Penelitian ini dilakukan untuk mengetahui apakah terdapat perbedaan antara kinerja reksa dana saham konvensional dengan kinerja reksa dana saham syariah yang diukur berdasarkan return reksa dana, return pasar, tingkat investasi bebas risiko, dan tingkat risiko reksa dana dengan menggunakan analisis perbandingan kinerja metode Sharpe, metode Treynor, dan metode Jensen. Metode analisis yang digunakan adalah metode uji beda dua rata-rata independent sample t-test dan man-whiteney test. Jenis penelitian ini adalah penelitian deskriptif komparatif. Berdasarkan kriteria yang telah ditetapkan, jumlah sampel yang diteliti adalah sebanyak 22 reksa dana saham konvensional dan 11 reksa dana saham syariah. Hasil penelitian setelah dilakukan uji beda dengan alpha (α) 5% menunjukkan hipotesis yang diuji dengan metode Sharpe, Treynor, dan Jensen menunjukkan bahwa kinerja reksa dana saham konvensional dan kinerja reksa dana saham syariah tidak ada perbedaan signifikan jika diukur dengan rasio Sharpe, Treynor dan Jensen.
Peran InstagraEFFECT OF INSTAGRAM, INFLUENCERS CREDIBILITY AND MOTIVATION TOWARDS DONATING BEHAVIORm, Kredibilitas Influencer dan Motivasi Individu pada Perilaku Mendonasi Imas Permatasari; Zakaria Wahab; Marlina Widiyanti; Agustina Hanafi
Jurnal Ilmiah Econosains Vol 17 No 2 (2019): Vol 17 No 2 (2019): Jurnal Ilmiah Econosains
Publisher : Fakultas Ekonomi Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/econosains.0172.05

Abstract

The purposes of this study are to find empirical evidence by knowing: (1) The effect of Social Media Instagram towards Donating Behavior at Kitabisa platform, (2) The effect of Social Media Instagram towards Donating Behavior at Kitabisa platform with Influencer's Credibility as a moderating variable, and (3) The effect of Individual Motivation towards Donating Behavior at Kitabisa platform. It's causal research with 225 respondents using purposive sampling technique. The regression analysis program (Statistical Product and Service Solutions) is used to measure the relationship between variables. The results showed that there was a significant effect between Social Media Instagram and Individual Motivation towards Donating Behavior, and the addition of Influencer’s Credibility as moderating variable between Social Media Instagram and Donating Behavior showed an increased value, up to 3.8%.
Peran sistem informasi manajemen di dalam mengendalikan operasional badan usaha milik daerah Lesi Hertati; Asmawati Asmawati; Marlina Widiyanti
Insight Management Journal Vol. 1 No. 2 (2021): January
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (224.626 KB)

Abstract

Management information system is an information system derived from integrated sub-systems and provides information to management for decision making. Management information systems are needed to help the company's business activities run well. As technology develops, companies need a system that can control and manage information with both accurate and timeline. The purpose of management information systems is very important to help internal and internal company activities in requiring human resources who have skills and abilities. The system contains a set of data processes that can be processed, analyzed and displayed so that the data becomes useful for the needs of making a decision called a management information system. Management information systems are very useful tools to support and control the operations of regionally owned enterprises. The main purpose of a management information system is to collect and organize all data from different levels of regional owned enterprises, for decision making to increase the productivity and profitability of computer-based local-owned enterprises and can be in the form of excel sheets or more complex platforms. In addition, data can be accessed and processed internally and externally. Thus, the information system used is more efficient and productive. This research was conducted on 132 related sub-units of regional-owned enterprises using descriptive and explanatory uses, while for sampling using the SEM Lisrel cluster technique. The results of this study indicate that human resource competence, job performance, job promotion, have an effect on the role of management information systems
Pengujian Empiris Bagaimana Penerapan Aplikasi Sistem Informasi Akuntansi di Era Revolusi Industri 4.0 Dipengaruhi oleh Struktur Organisasi (Survei pada Usaha Kecil dan Menengah di Indonesia) Lesi Hertati; Inten Meutia Mustopa; Marlina Widiyanti; Otniel Safkaur
Kajian Akuntansi Volume 22, No. 2, 2021
Publisher : Universitas Islam Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/ka.v22i2.6504

Abstract

Abstract:Sistem Informasi Akuntansi adalah salah satu bagian terpenting dari sebuah organisasi di zaman Revolusi Industri 4.0. Sistem Informasi Akuntansi menghasilkan informasi akuntansi yang dibutuhkan oleh manajer dan non-manajer dari suatu organisasi sebagai dasar untuk proses pengambilan keputusan dalam menjalankan fungsi atau tugasnya. Fungsi dan tugas manajer atau non-manajer dalam suatu organisasi akan bervariasi tergantung pada jenis organisasi, bagian dan level yang ada dalam organisasi. Fungsi dan tugas manajer atau non-manajer berbeda karena tingkat dan bagian yang berbeda yang menyebabkan kebutuhan informasi manajer dan non-manajer adalah untuk mendukung berbagai fungsi dan tugas. Perbedaan dalam persyaratan informasi akan mengarah pada data yang berbeda yang harus dimasukkan dan format sistem informasi akuntansi yang diperlukan. Realitas menyatakan bahwa banyak sistem informasi akuntansi di berbagai usaha kecil dan menengah di Indonesia memiliki berbagai masalah termasuk masalah integrasi, kemudahan penggunaan, kemudahan akses, kemudahan adaptasi terhadap perubahan kondisi dan kemampuan untuk menghasilkan informasi akuntansi sesuai kebutuhan. Tujuan dari penelitian ini adalah untuk mengetahui seberapa besar pengaruh struktur organisasi terhadap kualitas sistem informasi akuntansi yang dibutuhkan di bidang Revolusi Industri 4.0. Metode ini adalah metode verifikasi, dan alat analisisnya adalah pemodelan persamaan struktural (SEM). Hasil penelitian menunjukkan bahwa struktur organisasi mempengaruhi kualitas sistem informasi akuntansi revolusi Industri 4.0 .
PENGARUH DIVERSITAS DEWAN DIREKSI DAN KOMISARIS, UKURAN PERUSAHAAN, DAN PROFITABILITAS TERHADAP PENGUNGKAPAN CORPORATE SOCIAL RESPONSIBILITY PERUSAHAAN SEKTOR MANUFAKTUR YANG TERDAFTAR DI BURSA EFEK INDONESIA Yusiresita Pajaria; Inten Meutia; Marlina Widiyanti
AKUNTABILITAS Vol 10, No 2 (2016): AKUNTABILITAS
Publisher : Department of Accounting, Faculty of Economics, Universitas Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29259/ja.v10i2.8893

Abstract

This study aimed to analyze the influence of diversity of boards of directors and commissioners consisting of gender diversity, diversity of nationalities, diversity education, firm size and profitability on the disclosure of Corporate Social Responsibility (CSR) .The manufacturing sector listed in Indonesia Stock Exchange 2011-2015 used as the sample in this study. Sample selection is done by purposive sampling method and acquired 42 companies with a number of observations as much as 210. The data analysis technique used is multiple linear regression analysis.Based Fhitung 0.001 0.001 with a significance of less than 0.05. This shows that all independent variables simultaneously is a significant explanatory on the dependent variable, so that the model used for the study worthy (fit). In a partial test (t test) to determine whether the independent variable Gender, ethnicity, education, firm size, and ROA  partially or individually CSR affect the dependent variable (Y),test results show that the diversity of gender, nationality, and the size of the company's influence on the disclosure of Corporate Social Responsibility (CSR). Meanwhile, educational diversity and profitability no influence on the disclosure of Corporate Social Responsibility (CSR).
Strategic Performance Measurement System in Higher Education in Indonesia: New Public Management Approach Parama Santati; Sulastri Sulastri; Badia Perizade; Marlina Widiyanti
SRIWIJAYA INTERNATIONAL JOURNAL OF DYNAMIC ECONOMICS AND BUSINESS SIJDEB, Vol. 6, No. 1, March 2022
Publisher : Faculty of Economics, Universitas Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29259/sijdeb.v6i1.107-130

Abstract

This research is a descriptive overview to describe the alignment between the criteria and measurements of several performance indicators compiled in the university's strategic plan. Key Performance Indicators (KPI) as indicators of organizational performance based on the Vision, Mission, and Organizational Strategy which are derived from Key Performance Indicators and Program Performance Indicators or Activity Performance Indicators. The alignment measurement method uses the correspondence analysis technique. This study finds that most of the measurement criteria are still dominated by the input aspect, with economic criteria. Performance measurement that focuses on input criteria will have an impact on 1 the orientation of higher education on the budget and does not describe how well the objectives of the program are being implemented. Higher education KPIs should be more result-oriented, the impact of which is on public trust, brand image, reputation, and university performance
Co-Authors -, Zunaidah Adam, Muhamad Afrian, Rendy Agustina Hanafi Ahmad MAULANA Ahmad Maulana Ahmad Rifani Irham Ahmad Sahara Ahmad Syathiri Andi Ricardy Purba Andriana, Isni Anggraini, Alia Annalisa Yahanan Annisa Auliya Azra Antonius W Nugroho Aprizal*, Aprizal Ardiansyah a Aslamia Rosa Asmawati Asmawati Badia Perizade Badia Perizade, Badia Bambang Suseno Bayu Anggara Silvatika Bayu Hardiono Billy Ramadha Chandra, Fika Delly Marda T Diah Natalisa Dian Eka Dina Nurhikmawaty Dwithia Chan Yo Putri Egbunike Chinedu Eko Prayitno Ema Yuliani Endi Djoyo Negoro W Fahrur Rozi Farakhan Zaki, Putra Febrian Febrian Ferdinan Ferdinan Fida Muthia FRISKA DWI ELFINA Fuadah, Lukluk Gayuh Raditya Perdana GITA LYANI PRATIWI Hadjri, Muhammad Ichsan Hendra Hadiwijaya heni suryaningsih Ichsan Hadjri, Muhammad Ihzamahendra ihzamahendra Imas Permatasari Inten Meutia Isnurhadi . ISNURHADI . Isnurhadi h Isnurhadi Isnurhadi Isnurhadi Isnurhadi Isnurhadi Isnurhadi Iyakrus Jovialco Sasongko Kadir, Syahruddin Kamelia Balkhis Karimudin, Yos Kartika Sari, Indah Kemas M. Husni Thamrin Khotimah, Maufiroh Titik Lency Puspa Sari Lesi Hertati Lesi Hertati Lisan, Rio Juni Luluk Fuadah M Gilang Ramadhan M. Arief Nur Wibowo Hartas M. Yusuf Malinda, Novirianti Malinda, Shelfi Marissa Deviantara Marzuki Marzuki Mohamad Adam Mohamad Adam Mohamad Adam Mu'izzuddin Mu'izzuddin Muchsin Saggaf Shihab Muchsin Saggaff Shihab Muhammad Arief Algiffary, Muhammad Arief Muhammad Hatta Muhammad Husni Thamrin, Kemas Muhammad Ichsan Hadjri Muhammad Ichsan Hadjri Muhammad Kemas Husni Thamrin Muhammad Yusuf Muhammad Yusuf Muhammad Yusuf Muizzuddin Muizzuddin Muizzuddin Muizzuddin Mukhtaruddin Mukhtaruddin Nabila Salsabella Ningsih, Hana Lestari Novita Sari Nurshanti Wijaya Okoroji Nma Okechukwu Okoye Nonso Oktaria, Pesta Oktariadi, Satria Otniel Safkaur Palupi, Kartika Panca Putra Kusuma, Riky Parama Santati Purwanto . Putra, Levi Kusuma Putra, M Fitriansyah Eka Qowiyyul Adib, Hanaf R. A. Firy Yuandita RAFIQOH . Rahmadi, Muhammad Rahman, Beno Ramzani, Aan Ryanza Arief Hidayah Sa'adah Yuliana Saggaff Shihab, Muchsin Salimah, Raudhatu SAMADI W BAKAR Saputra, Mohammad Reza Sari, Endriana Luckita Sari, Nyimas Nurmelita Satria, Berry Selvia Mely Nova Selvia Mely Nova Shafira Adzra Shelfi Malinda Shihab, Muchsin Saggaf Sihab, Muchsin Saggaff Sulastri Sulastri Sulastri Sulastri Sulastri Tan Fitriandi Taufik . Thamrin, Kemas Muhammad Husni Thamrin, Kms. M Husni Virgin Vinenzia Wusqo, Urwatul Yulia Hamdaini Putri YULIA SAFTIANA, YULIA Yuliani . Yuliani Yuliani Yunita Risma Rusmasari Yunita, Dessy Yusiresita Pajaria Zakaria Wahab zakaria wahab Zakaria Wahab Zakaria Wahab, Zakaria Zunaidah Zunaidah