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All Journal Jurnal Manajemen Bisnis Jurnal Manajemen dan Bisnis Sriwijaya JURNAL ILMIAH MANAJEMEN BISNIS DAN TERAPAN Ekonomikawan : Jurnal Ilmu Ekonomi dan Studi Pembangunan Brawijaya Law Journal : Journal of Legal Studies EDUNOMIC : JURNAL ILMIAH PENDIDIKAN EKONOMI FAKULTAS KEGURUAN DAN ILMU PENDIDIKAN EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Ilmiah Econosains Ikonomika : Jurnal Ekonomi dan Bisnis Islam JURNAL DINAMIKA MANAJEMEN DAN BISNIS Syntax Literate: Jurnal Ilmiah Indonesia Jurnal Riset Akuntansi dan Keuangan SRIWIJAYA INTERNATIONAL JOURNAL OF DYNAMIC ECONOMICS AND BUSINESS JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) Journal of Humanities and Social Studies Lex Lata: Jurnal Ilmah Ilmu Hukum Kajian Akuntansi Jurnal Muara Ilmu Ekonomi dan Bisnis AKUNTABILITAS: Jurnal Penelitian dan Pengembangan Akuntansi Jurnal Riset Bisnis dan Manajemen Jurnal Darma Agung Jurnal Riset Akuntansi dan Manajemen Malahayati (JRAMM) AMAR (Andalas Management Review) Insight Management Journal Jurnal Sosial dan Teknologi Devotion: Journal of Research and Community Service International Journal of Social Service and Research Interdisciplinary Social Studies Journal of Social Research Proceeding of the International Conference on Family Business and Entrepreneurship (ICFBF) Jurnal Perspektif Pembiayaan dan Pembangunan Daerah Edunity: Kajian Ilmu Sosial dan Pendidikan Journal of Social Science Return : Study of Management, Economic and Bussines INJURITY: Journal of Interdisciplinary Studies Journal of Social Science Enrichment: Journal of Multidisciplinary Research and Development The Manager Reveiew Riwayat: Educational Journal of History and Humanities Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Multidisiplin Indonesia Journal of Management, Economic, and Financial EDUNOMIC : JURNAL ILMIAH PENDIDIKAN EKONOMI FAKULTAS KEGURUAN DAN ILMU PENDIDIKAN KIC Sriwijaya Accounting Community Services
Marlina Widiyanti, Marlina
Jurusan Manajemen Fakultas Ekonomi Universitas Sriwijaya
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THE INFLUENCES OF PROMOTION MIX ON THE PURCHASE DECISION OF DAIHATSU XENIA CAR AT PT. ASTRA DAIHATSU INTERNATIONAL TBK PALEMBANG Delly Marda T; Zakaria Wahab; Dian Eka; Marlina Widiyanti
Proceeding of the International Conference on Family Business and Entrepreneurship 2021: Proceeding of the 4th International Conference on Family Business and Entrepreneurship
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (548.378 KB) | DOI: 10.33021/icfbe.v1i1.1399

Abstract

Technological advances are currently developing very rapidly, Technological developments require companies to be able to adapt to follow technological advances. Automotive is one of the largest industries in Indonesia today. This industry contributes to trillions of rupiah in national income every year and creates jobs for thousands of our workers. The purpose of this research to determine how the influence of the promotional mix consisting of personal selling, sales promotion, advertising, direct marketing and public relations on the purchase decision of Daihatsu xenia at PT. Astra Daihatsu international Tbk Palembang. The data was collected through the dissemination of questionnaires to 100 respondents. This research data was analyzed using multiple linear regression analysis as well as t test and F test. The results of this study showed that partial personal selling, sales promotion, advertising, direct marketing, and public relations have a positive and significant effect on the decision to purchase Daihatsu Xenia cars. Similarly simultaneously these five variables have a positive and significant effect on the purchase decision of Daihatsu Xenia car at PT. Astra Daihatsu international Tbk PalembangKeywords: Personal selling, sales promotion, advertising, direct marketing, public relation.
The effect firm characteristic on corporate social responsibility disclosure in the firms listed in Indonesia Sharia Stock Index Ahmad Rifani Irham; Sa'adah Yuliana; Marlina Widiyanti
Jurnal Perspektif Pembiayaan dan Pembangunan Daerah Vol. 6 No. 3 (2018): Jurnal Perspektif Pembiayaan dan Pembangunan Daerah
Publisher : Program Magister Ilmu Ekonomi Pascasarjana Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (672.436 KB) | DOI: 10.22437/ppd.v6i3.5820

Abstract

This study aims to analyze the effect of firm characteristics of corporate social responsibility disclosure. The population in this study is as many as 143 companies listed in the Indonesia Sharia Stock Index, whereas units of analysis in this study were 43 companies listed in the Indonesia Sharia Stock Index for the period 2012-2016. The type of data used is secondary data with multiple linear regression analysis. The result shows that firm size and profitability have significant influence, while leverage and firm growth have no significant effect on corporate social responsibility disclosure. This study supports signaling theory in which the information presented will be a good signal for external parties for sustainable development for the company.
Pengaruh Intensitas Penelitian dan Pengembangan dan Aset Tidak Berwujud Terhadap Nilai Perusahaan dengan Kinerja Keuangan sebagai Variabel Intervening Dwithia Chan Yo Putri; Marlina Widiyanti; Kemas M. Husni Thamrin
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 9 No 1 (2022): JMBI UNSRAT Volume 9 Nomor 1
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v9i1.37228

Abstract

The results of this study indicate that the intensity of research and development has a negative and significant effect on financial performance-0.158248 and (t) the p-value is 0.0000, intangible assets have a significant and significant effect on financial performance, the intensity of research and development has a negative and significant effect on firm value, intangible assets have a positive and significant effect on firm value, financial performance has a positive and significant effect on firm value, and the variables of research and development intensity and intangible assets each mediate (partial mediation). AbstrakHasil penelitian ini menunjukkan bahwa intensitas penelitian dan pengembangan berpengaruh negatif dan signifikan terhadap kinerja keuangan, aset tidak berwujud berpengaruh dan signifikan terhadap kinerja keuangan, intensitas penelitian dan pengembangan berpengaruh negatif dan signifikan terhadap nilai perusahaan, aset tidak berwujud berpengaruh positif dan signifikan terhadap nilai perusahaan, kinerja keuangan berpengaruh positif dan signifikan terhadap nilai perusahaan, serta variabel intensitas penelitian dan pengembangan dan aset tidak berwujud masing – masing memediasi (partial mediation).
TRANSNATIONAL CORPORATIONS AND ECONOMIC GROWTH IN NIGERIA Okoroji Nma Okechukwu; Egbunike Chinedu; Okoye Nonso; Marlina Widiyanti
Jurnal Riset Bisnis dan Manajemen Vol. 16 No. 1 (2023): February Edition
Publisher : Faculty of Economic and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jrbm.v16i1.7211

Abstract

Prior studies have mainly attributed the reason for suboptimal economic growth rate in Sub-Saharan Africa as home-made majorly caused by misguided economic policies which have distorted the flow of Foreign Direct Investment (FDI) inflows to the region despite efforts of Transnational Corporations in the region and its growing presence in her core sectors. In view of these, the main objective of this study is to examine the relationship between Gross Domestic Product and economic growth in Nigeria. The study is anchored on Internalization Theory. The study relied on secondary sources of data obtained from CBN Statistical Bulletin and National Bureau of Statistics for the period 1999-2018. The data was analysed using descriptive and inferential statistics. The results revealed a significant positive effect of FDI inflows on Gross Domestic Product in Nigeria. Based on this, the study recommends among others that the need for government to woo more of transnational firms in the various sectors of the economy in order to gain the advantage of technology transfer to Nigeria.
Analysis of Financial Stability Determinants in Indonesia Antonius W Nugroho; Mohamad Adam; Marlina Widiyanti; Sulastri Sulastri
Journal of Social Science Vol. 2 No. 2 (2021): Journal of Social Science
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1244.265 KB) | DOI: 10.46799/jss.v2i2.105

Abstract

Financial Stress Index (FSI) is one of the indices to measure financial stress which can lead to a financial crisis. Quantitative analysis was conducted to some banking sector performance indicator which impacts financial stability with FSI as a proxy. Data population was taken from banking company listed in Indonesian Stock Exchange, sampling using purposive sampling of 38 banks. Using pooled data regression analysis was founded that NPL, CAR, and ROA positively significant to financial stability, while NIM negative but not significant to financial stability. The research found that NPL and NIM are not in line with the hypothesis. NPL is an indicator for bad debt, which means that increase in NPL will make financial stability vulnerable, but the research shows that an increase in NPL causes financial stability incline to increased, this could have happened if any other factors maintain financial stability tend to increase. On the other hand, NIM is decreasing which means the productivity of banks decreased but financial stability tends to increase because other factors that maintain financial stability tend to increase.
PENGARUH PARTISIPASI ANGGARAN TERHADAP KINERJA ANGGARAN DENGAN KOMITMEN ORGANISASI SEBAGAI VARIABEL MODERASI: STUDI KASUS DI BADAN LAYANAN UMUM (BLU) UNIVERSITAS SRIWIJAYA Ardiansyah a; Isnurhadi h; Marlina Widiyanti
The Manager Review Vol. 1 No. 1 (2019)
Publisher : UNIB Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/tmr.v1i1.7685

Abstract

The change of budget approach uses performance-based approach nowadays so that it effect the performance-based accounting and financial reporting system in all government agencies to improve services to public. Contingency theory states that there is no design and use of management control systems that can be applied effectively to all organizational conditions, but particular control system is only effective for a certain situation or organization. This study aimed to examine the effect of budget participation on budget performance with the organizational commitment of as a moderation variable in Sriwijaya University. Data were gathered by means of questionnaire with likert scale. The samples, 113 respondents, obtained using purposive sampling technique, were officials, employees, and lecturers involved in budget planning in Sriwijaya University. This study used instrument test (validity test and reliability test), multiple linear regression test (Y = ?0 + ?1X1 + ?2X2 + ?), hypothesis test (f test and t test), and residual test of moderation variables (Z = a + b1X1 + e ...(1) and | e | = a + b1Y ...(2)) using the IBM SPSS 23. The study result showed that budget participation positively and significantly affected budget performance (R Square value (R2) of about 0.615 and t-test results was significance, 0.000 < 0.05). While organizational commitment did not strenghthen or weaken the relationship between budget participation and budget performance in Sriwijaya University (significant value of about 0.385 > 0.05 (not significant) and the regression coefficient was positive, 0.32).
THE INFLUENCE OF BUSINESS RISK, FINANCIAL RISK AND MARKET RISK TOWARDS LQ 45 STOCK PERFORMANCE Gayuh Raditya Perdana; Sulastri Sulastri; Mohamad Adam; Marlina Widiyanti
The Manager Review Vol. 1 No. 2 (2019)
Publisher : UNIB Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/tmr.v1i2.9330

Abstract

The research aims to analyze the influence of Business Risk, Financial Risk and Market Risktowards LQ 45 stock performance. LQ 45 Stock Market period 2012 – 2016 were taken as thesample of this research. This research yields that average DOL value is positive which meansthat the sample studied is an efficient company, with an average DER value of less than100% which means that the company's financial risk level is small and with an average ROErating above 50% means that the company has added value to shareholders.The model usedin this study is multiple regression model. Type of this research is explanatory research. Theresult of the research shows that there is no signifikan impact of the business risk, financialrisk and market risk towards LQ 45. So it can be concluded that the fundamental factor inthis research has no effect on LQ 45 stock performance.
PENGARUH IKLAN BERDASARKAN KONSEP AIDA TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN DALAM MEMBELI TIKET ASIAN GAMES TAHUN 2018 DI KOTA PALEMBANG Yunita Risma Rusmasari; Mohamad Adam; Iyakrus Iyakrus; Marlina Widiyanti
The Manager Review Vol. 2 No. 2 (2020)
Publisher : UNIB Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/tmr.v2i2.16324

Abstract

The holding of the Asian Games multi sporting event is an Asian sports party which is held every 4 years and is participated by countries that are registered with the Olympic Council of Asia (OCA). This study aims to determine whether the advertising based on AIDA concept influence the purchase decision in purchasing Asian Games 2018’s tickets in Palembang. The data used in this study are primary data by distributing questionnaire to 100 respondents who was watching Asian Games 2018 in Palembang. The analysis technique used is multiple linear regression analysis that was previously tested for validity and reliability. The result obtained are attention, interest, desire and action have a positive and significant effect on purchase decision in purchasing Asian Games 2018’s tickets in Palembang. This research is expected to be a reference to choose which variable are better used in future studies. For event organizer to be able to pay attention more about advertising in order to do event more successfully.
PENGARUH GREEN MARKETING STRATEGY DAN CELEBRITY ENDORSER TERHADAP KEPUTUSAN PEMBELIAN PRODUK THE BODY SHOP DI PALEMBANG Virgin Vinenzia; Zakaria Wahab; Marlina Widiyanti; Muchsin Saggaf Shihab
The Manager Review Vol. 4 No. 1 (2022)
Publisher : UNIB Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/tmr.v4i1.21144

Abstract

Penelitian ini dilakukan bertujuan untuk mengetahui pengaruh green marketing strategy dan celebrity endorser terhadap keputusan pembelian produk The Body Shop di Palembang. Populasi dalam penelitian ini adalah masyarakat Kota Palembang pada tahun 2021 yang berbelanja di The Body Shop Palembang. Sampel dalam penelitian ini sebanyak 100 responden yang merupakan pelanggan The Body Shop Palembang tahun 2021 dengan menggunakan teknik non probability sampling. Hasil dari analisis regresi linier berganda menunjukkan bahwa green marketing strategy berpengaruh positif dan signifikan terhadap keputusan pembelian produk The Body Shop di kota Palembang. Celebrity endorser berpengaruh positif dan signifikan terhadap keputusan pembelian produk The Body Shop di kota Palembang. Pada variabel green marketing strategy, sebaiknya The Body Shop lebih meningkatkan dalam pemberian informasi dalam kandungan produk dengan lebih detail jika nama produk tersebut masih susah dimengerti oleh banyak konsumen. Pada variabel celebrity endorser perlu adanya penambahan brand ambassador seperti artis-artis yang lebih terkenal di televisi. Tasya Farasya yang sebagai selebgram dan beauty vlogger yang hanya diketahui oleh kaum-kaum milenial membuat tidak bisa seluruh masyarakat mengenalnya.
Pengaruh Perputaran Modal Kerja dan Pertumbuhan Penjualan Terhadap Profitabilitas dengan Likuiditas sebagai Variabel Moderating pada Perusahaan Subsektor Pertambangan Logam Mineral yang Terdaftar di Bursa Efek Indonesia Ema Yuliani; Marlina Widiyanti; Isni Andriana
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 4 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i4.940

Abstract

This study aims to examine how the effect of working capital turnover and sales growth on profitability with liquidity as a moderating variable listed on the Indonesia Stock Exchange in the 2018-2022 period. Using secondary data from 10 companies, the results show that working capital turnover has a positive effect on profitability and sales growth has a positive effect on profitability. Moderation Regression Analysis is also used to test the moderating effect of liquidity. Liquidity has a positive effect on profitability and is able to moderate and directly influence the relationship between working capital turnover and sales growth on profitability. The implication of this research is that investors must pay attention to information about liquidity and macroeconomic conditions.
Co-Authors -, Zunaidah Adam, Muhamad Afrian, Rendy Agustina Hanafi Ahmad MAULANA Ahmad Maulana Ahmad Rifani Irham Ahmad Sahara Ahmad Syathiri Andi Ricardy Purba Andriana, Isni Anggraini, Alia Annalisa Yahanan Annisa Auliya Azra Antonius W Nugroho Aprizal*, Aprizal Ardiansyah a Aslamia Rosa Asmawati Asmawati Badia Perizade Badia Perizade, Badia Bambang Suseno Bayu Anggara Silvatika Bayu Hardiono Billy Ramadha Chandra, Fika Delly Marda T Diah Natalisa Dian Eka Dina Nurhikmawaty Dwithia Chan Yo Putri Egbunike Chinedu Eko Prayitno Ema Yuliani Endi Djoyo Negoro W Fahrur Rozi Farakhan Zaki, Putra Febrian Febrian Ferdinan Ferdinan Fida Muthia FRISKA DWI ELFINA Fuadah, Lukluk Gayuh Raditya Perdana GITA LYANI PRATIWI Hadjri, Muhammad Ichsan Hendra Hadiwijaya heni suryaningsih Ichsan Hadjri, Muhammad Ihzamahendra ihzamahendra Imas Permatasari Inten Meutia Isnurhadi . ISNURHADI . Isnurhadi h Isnurhadi Isnurhadi Isnurhadi Isnurhadi Isnurhadi Isnurhadi Iyakrus Jovialco Sasongko Kadir, Syahruddin Kamelia Balkhis Karimudin, Yos Kartika Sari, Indah Kemas M. Husni Thamrin Khotimah, Maufiroh Titik Lency Puspa Sari Lesi Hertati Lesi Hertati Lisan, Rio Juni Luluk Fuadah M Gilang Ramadhan M. Arief Nur Wibowo Hartas M. Yusuf Malinda, Novirianti Malinda, Shelfi Marissa Deviantara Marzuki Marzuki Mohamad Adam Mohamad Adam Mohamad Adam Mu'izzuddin Mu'izzuddin Muchsin Saggaf Shihab Muchsin Saggaff Shihab Muhammad Arief Algiffary, Muhammad Arief Muhammad Hatta Muhammad Husni Thamrin, Kemas Muhammad Ichsan Hadjri Muhammad Ichsan Hadjri Muhammad Kemas Husni Thamrin Muhammad Yusuf Muhammad Yusuf Muhammad Yusuf Muizzuddin Muizzuddin Muizzuddin Muizzuddin Mukhtaruddin Mukhtaruddin Nabila Salsabella Ningsih, Hana Lestari Novita Sari Nurshanti Wijaya Okoroji Nma Okechukwu Okoye Nonso Oktaria, Pesta Oktariadi, Satria Otniel Safkaur Palupi, Kartika Panca Putra Kusuma, Riky Parama Santati Purwanto . Putra, Levi Kusuma Putra, M Fitriansyah Eka Qowiyyul Adib, Hanaf R. A. Firy Yuandita RAFIQOH . Rahmadi, Muhammad Rahman, Beno Ramzani, Aan Ryanza Arief Hidayah Sa'adah Yuliana Saggaff Shihab, Muchsin Salimah, Raudhatu SAMADI W BAKAR Saputra, Mohammad Reza Sari, Endriana Luckita Sari, Nyimas Nurmelita Satria, Berry Selvia Mely Nova Selvia Mely Nova Shafira Adzra Shelfi Malinda Shihab, Muchsin Saggaf Sihab, Muchsin Saggaff Sulastri Sulastri Sulastri Sulastri Sulastri Tan Fitriandi Taufik . Thamrin, Kemas Muhammad Husni Thamrin, Kms. M Husni Virgin Vinenzia Wusqo, Urwatul Yulia Hamdaini Putri YULIA SAFTIANA, YULIA Yuliani . Yuliani Yuliani Yunita Risma Rusmasari Yunita, Dessy Yusiresita Pajaria Zakaria Wahab Zakaria Wahab zakaria wahab Zakaria Wahab, Zakaria Zunaidah Zunaidah