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All Journal AGRIEKONOMIKA AGRISE Habitat PROFIT : Jurnal Administrasi Bisnis MIX : Jurnal Ilmiah Manajemen IMAGE Jurnal Penelitian Pendidikan IPA (JPPIPA) Jurnal SEPA (Social Economic and Agribusiness Journal) JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) Journal of Socioeconomics and Development JMM (Jurnal Masyarakat Mandiri) Jurnal Teknik Pertanian Lampung (Journal of Agricultural Engineering) Agrisocionomics: Jurnal Sosial Ekonomi Pertanian Jurnal Manajemen Pemasaran AGROMIX Journal of Aquaculture and Fish Health Advances in Food Science, Sustainable Agriculture and Agroindustrial Engineering (AFSSAAE) Agro Bali: Agricultural Journal Agriecobis : Journal of Agricultural Socioeconomics and Business International Journal of Business, Technology, and Organizational Behavior (IJBTOB) IIJSE

Silvana Maulidah

Universitas Brawijaya

Author-ID : 6033884

Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Immunology & microbiology Industrial & Manufacturing Engineering Library & Information Science Materials Science & Nanotechnology Mechanical Engineering Physics Social Sciences Other

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PRODUCT QUALITY DEVELOPMENT ANALYSIS OF RICE BRAN CAKE BASED ON CONSUMERS’ EXPECTATION Silvana Maulidah
Agricultural Socio-Economics Journal Vol 17, No 2 (2017)
Publisher : Socio-Economics/Agribusiness Department

This research analyzes consumer expectations for developing product quality of Rice Bran Cake. Quality Function Deployment (QFD) method is employed to ensure the product that entering the production phase will actually able to satisfy the consumer expectations. There are four phases in QFD method, namely; house of quality, parts deployment, process deployment, and production planning. The results coming from applying the four phases of QFD are: consumers require the quality development of Rice Bran Cake and considered price improvement, the addition of flavor, color, aroma, texture, shape, packaging, legality, durability, and net weight. Company’s response to meet the consumer demand towards Rice Bran Cake that produced in the first phase is the addition of flavors, qualified ingredients, making innovative shapes, price adjustment, the addition of weight and size, packaging design, and no chemical preservatives. In the second phase of part deployment, the priorities which should be improved are natural ingredients usage, procurement of qualified ingredients, the addition of halal label, interested flavor, adjustments with other attributes, and the larger cake pan. The quality development designs of Rice Bran Cake that is produced in accordance with the order of weight values of the highest process planning are supply of raw materials, supply of additional materials, the addition of the appropriate flavors, the addition of food coloring, and packaging. Furthermore, the matrix production planning obtained according to the results of importance weight are making various flavors, the supply of qualified ingredients, legality standardization, designing the forms of packaging, hygiene of tools and materials, and accuracy of production equipment.

The Analysis of Marketing Mix on Consumer Loyalty: Empirical Study of Customer Satisfaction of Local Product Sonya Lisabel Malelak; Budi Setiawan; Silvana Maulidah
International Journal of Business, Technology and Organizational Behavior (IJBTOB) Vol. 1 No. 3 (2021): June | International Journal of Business, Technology and Organizational Behavio
Publisher : Garuda Prestasi Nusantara Consulting

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52218/ijbtob.v1i3.88

The purpose of this study is to analyze the effect of marketing mix on local product consumer satisfaction, to analyze the effect of marketing mix on consumer loyalty of local products and to analyze the indirect effect of marketing mix on consumer loyalty. This study used 140 respondents and the data were processed using SEM-WarPLS analysis. The results showed that the marketing mix: variable product, price, place, promotion directly has a positive and significant effect on the variable customer satisfaction. Marketing mix: product, price, promotion variables directly have a positive and significant effect on consumer loyalty. place variable has a positive and insignificant effect on consumer loyalty. The importance of maintaining the quality of smoked beef products is emphasized in this study by paying close attention to the processed ingredients and packaging that are unique, as well as periodic product control. This is done so that the products produced can survive in the market and face competitors, as well as to establish more consistent pricing policies so that prices can be more competitive.

PENINGKATAN BRAND IMAGE (CITRA MEREK) DALAM RANGKA PENGEMBANGAN PRODUK AGROINDUSTRI KERING KENTANG (Studi Kasus pada Kering Kentang “Kirana” di Kabupaten Tuban) Silvana Maulidah; Heru HS Santoso; Fahmi Yudhi F.
SEPA: Jurnal Sosial Ekonomi Pertanian dan Agribisnis Vol 11, No 1 (2014): SEPTEMBER
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/sepa.v11i1.14158

This research purpose it is to analyze: (1) The expectations of consumers towards agro-industry brand image; (2) Analyze improvement planning of brand image in order to development of agro-industry keringkentangkiranaproducts.The method used in this study is a instrument variables test, descriptive analysis and qualitative analysis.Descriptive analysis aims to describe the facts, or population or certain areas with factual and systematic. Analysis qualitative in this study is using Quality Function Deployment QFD, from stage 1 to stage 4. The result showed that: ( 1 ) Consumer expectations of the brand image attributes that need to be improved and become a first priority for repaired is legal, advertising, durability, packaging, and logo design with a value of 0,10. For the second attributes that must guarded and maintained by the company is the price and the taste with the value 0,096, while the third priority is the aroma, texture, color and brand name with a normal weight of 0,077. ( 2 ) Planning and improvement in brand image in order to development KeringKentangKirana, performed by observing the production plan that have the highest importance weight values to be prioritized and addressed by CV Putra Mandiri Perkasa within development of KeringKentangKirana, first production planning is standardize the production process with a value of 2,04, raw material selection with a value 1,796 , packaging design and logo with a value 1,755, and the latter is an extension of ads with a value 1,491.

ANALISIS PENAWARAN DAN PERMINTAAN TEMBAKAU (Nicotiana sp.) DI INDONESIA SILVANA MAULIDAH; TJONG AGUNG SURYAWIJAYA
SEPA: Jurnal Sosial Ekonomi Pertanian dan Agribisnis Vol 7, No 1 (2010): SEPTEMBER
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/sepa.v7i1.48886

Plantation as part of agriculture has great contribution towards states income. In 1994-1995, plantation sector has given contribution around 12,7% from total foreign income that has been produced by non-oil industry sector. Advantages of plantation sector compared to others non-industrial sector is there are still a lot of non-optimal unused spaces, Indonesian agricultural sector supported by its climate, and there are a lot of available workers so it can be competitively used. One of Indonesia’s plantation main commodities is tobacco (Nicotiana sp.).

STRUKTUR PASAR MINYAK KAYU PUTIH (MELALEUCA LEUCADENDRON OIL) (Studi Kasus di Kecamatan Namlea Kabupaten Buru–Maluku) Silvana Maulidah
Jurnal Manajemen Pemasaran Vol. 5 No. 1 (2010): APRIL 2010
Publisher : Institute of Research and Community Outreach - Petra Christian University

In Indonesia, Melaleuca leucadendron Oil is only produced in several regions, including the District of Buru, Ambon, Seram, New Guinea, Java, and Borneo. This condition is a good opportunity to develop Agro Oil White Wood, White Wood Oil Agro-industry presence in the operations must be taken to ensure that producers are able to survive in a market situation that took place, so hopefully will create an effective and efficient market. This study aims to analyze the structure of eucalyptus oil agro-industry market. Determiningthe location of the research done by purposive (deliberately) that is in the Regency of Buru as the largest producer of eucalyptus plants in the Moluccas. Data analysis methods used were qualitative (descriptive) and quantitative analysis. Descriptive analysis is used in the determination of market structure include the degree of product differentiation, barriers to market entry, and the level of market knowledge and determination of market behavior including pricing policies, institutional system of market and marketing functions. The quantitative analysis used to determine the degree of market concentration that is measured market share. The results of this study indicate that the market structure of Melaleuca leucadendron Oil agro-industry in the regency of Buru including in markets characterized by monopolistic competition there are many sellers in the market with the same basic product but have been differentiated. From the results of existing research suggested that Melaleuca leucadendron Oil industry need to consider the market structure in determining the price. Melaleuca leucadendron Oil agro need to increase production and marketing activities by creating the uniqueness of the diversification of products so that manufacturers can increase revenue and avoid market saturation.

Analisis Nilai Tambah Nira Kelapa Pada Agroindustri Gula Merah Kelapa (Kasus Pada Agroindustri Gula Merah Desa Karangrejo Kecamatan Garum, Blitar) Dafit Bayu Prasetiyo; Abdul Wahib Muhaimin; Silvana Maulidah
Jurnal Ekonomi Pertanian dan Agribisnis Vol 2, No 1 (2018)
Publisher : Department of Agricultural Social Economics, Faculty of Agriculture, Brawijaya University

Agroindustri gula merah di Dusun Karangrejo, Desa Karangrejo, Kecamatan Garum, Kabupaten Blitar merupakan usaha turun temurun dan sudah bertahan lebih dari 40 tahun. Melihat fakta tersebut, menarik untuk diteliti berapa besar nilai tambah dan keuntungan yang dihasilkannya. Tujuan penelitian ini adalah (1) menganalisis nilai tambah nira kelapa yang diolah menjadi gula merah, (2) menganalisis biaya, penerimaan dan keuntungan dari pengolahan nira kelapa menjadi gula merah, dan (3) menganalisis kelayakan finansial dari usaha ini. Penelitian ini dilakukan secara sensus terhadap seluruh unit usaha yang ada di lokasi penelitian sebanyak 38 unit. Hasil perhitungan dari penelitian ini menunjukkan bahwa rata-rata nilai tambah pengolahan nira menjadi gula merah dalam satu kali proses produksi adalah sebesar Rp705,90 per liter nira kelapa atau 76,01% dari nilai produknya. Rata-rata biaya yang harus dikeluarkan oleh agroindustri gula merah setiap bulannya adalah Rp2.797.699,76, dengan jumlah produksi gula merah rata-rata sebanyak 420 kg per bulan dan mampu memberikan penerimaan bulanan rata-rata sebesar Rp3.357.789,47 sehingga keuntungan rata-rata sebesar Rp560.089,71. Nilai R/C Ratio pada agroindustri gula merah ini sebesar 1,2 sehingga agroindustri ini layak untuk dikembangkan.

Analisis Daya Saing Komoditas Bawang Merah di Kabupaten Kediri Priyo Wicaksono; Ratya Anindita; Silvana Maulidah
Jurnal Ekonomi Pertanian dan Agribisnis Vol 1, No 1 (2017)
Publisher : Department of Agricultural Social Economics, Faculty of Agriculture, Brawijaya University

Tujuan dari penelitian ini adalah menganalisis tingkat daya saing komoditas bawang merah lokal terhadap bawang merah impor. Metode untuk menjawab tujuan penelitian yaitu analisis harga paritas (price parity analysis) dan analisis sensitivitas. Dalam penelitian ini digunakan metode purposive sampling untuk menentukan responden, yaitu lembaga pemasaran komoditas bawang merah impor di Kabupaten Kediri, antara lain pedagang grosir dan impotir bawang merah impor. Hasil penelitian menyatakan bahwa hasil analisis harga paritas komoditas bawang merah lokal tidak memiliki daya saing terhadap komoditas bawang merah impor. Hal ini dibuktikan dengan hasil perhitungan analisis harga paritas yang menunjukkan bahwa harga bawang merah lokal (Rp. 7.418,75/kg) lebih tinggi dibandingkan dengan harga bawang merah impor (Rp. 3.309,98/kg) sehingga akan didapatkan nilai harga paritas sebesar 0,446. Sedangkan hasil analisis sensitivitas menunjukkan bahwa harga komoditas bawang merah lokal memiliki daya saing ketika terjadi perubahan (kenaikan) pada harga komoditas bawang merah impor dan kebijakan pajak impor sebesar 250%; perubahan sebesar 200% pada perubahan nilai tukar Rupiah terhadap Dollar; sedangkan pada perubahan biaya transportasi tidak memberi pengaruh terhadap daya saing bawang merah lokal.Kata kunci : analisis daya saing, harga paritas, bawang merah

Analisis Optimalisasi Produksi Pada Produk Olahan Jintan Hitam (Nigella Sativa) (Studi Kasus di Agroindustri PT Agaricus Sido Makmur Sentosa, Desa Bedali, Kecamatan Lawang, Kabupaten Malang) Elva Rahmat W; Rosihan Asmara; Silvana Maulidah
Jurnal Ekonomi Pertanian dan Agribisnis Vol 1, No 2 (2017)
Publisher : Department of Agricultural Social Economics, Faculty of Agriculture, Brawijaya University

Penelitian ini bertujuan untuk mengidentifikasi sistem produksi pada produk olahan jintan hitam PT Asimas, menganalisis keuntungan optimal dari produksi produk olahan jintan hitam. Metode analisis data yang digunakan dalam penelitian ini adalah analisis kualitatif berupa metode deskriptif yang digunakan untuk mengidentifikasi sistem produksi olahan jintan hitam PT Asimas dan analisis kuantitatif dengan alat analisis linear programming digunakan untuk menganalisis keuntungan optimal dari produksi produk olahan jintan hitam. Hasil analisis kualitatif menunjukkan bahwa sistem produksi pada agroindustri olahan jintan hitam untuk subsistem persediaan dan kebutuhan produksi, perusahaan menyediakan sumberdaya lebih tinggi dibanding kebutuhan mulai dari bahan penunjang, hingga tenaga kerja, sedangkan pada bahan baku memiliki jumlah ketersediaan yang sama dengan kebutuhan. Untuk hasil jadi total produk kaplet jintan adalah 2.250 unit per proses produksi dengan harga jual Rp 25.600,-, produk ekstrak kental jintan hitam adalah 436 botol dengan harga jual Rp 30.800,-, dan produk kaplet ramuan 3 dimensi adalah 1.002 unit dengan harga jual Rp 28.000,-. Sedangkan hasil analisis kuantitatif dengan linear programming, keuntungan optimal dari produksi produk olahan jintan hitam menunjukkan bahwa kombinasi output optimal yang diperoleh adalah dengan memproduksi kaplet jintan hitam sebanyak 2.857 unit, ekstrak kental sebanyak 388 unit, dan kaplet ramuan 3 dimensi sebanyak 763 unit. Sedangkan keuntungan optimal yang dapat diperoleh perusahaan memiliki nilai lebih tinggi dengan selisih Rp 3.176.225,- dibanding keuntungan aktual

PENGABDIAN MASYARAKAT MELALUI APLIKASI MANAJEMEN DESIGN PRODUCT PENGOLAHAN LIMBAH ORGANIK MENJADI PUPUK ORGANIK CAIR Heptari Elita Dewi; Anisa Aprilia; Imaniar Ilmi Pariasa; Andrean Eka Hardana; Novi Haryati; Effy Yuswita; Djoko Koestiono; Rachman Hartono; Fitria Dina Riana; Silvana Maulidah; Dwi Laila Maulida
JMM (Jurnal Masyarakat Mandiri) Vol 6, No 3 (2022): Juni
Publisher : Universitas Muhammadiyah Mataram

Abstrak: Setiap tahun, limbah yang dihasilkan oleh rumah tangga semakin meningkat. Limbah ini dapat dimanfaatkan sebagai alternatif pupuk organik. Tujuan kegiatan pengabdian kepada masyarakat ini antara lain: (1) meningkatkan pemahaman masyarakat mengenai pengolahan dan manfaat pupuk organik cair melalui kegiatan webinar; (2) meningkatkan kemampuan mitra melalui aplikasi manajemen design product pengolahan limbah jeruk menjadi pupuk organik cair; dan (3) meningkatkan produktivitas mitra melalui pengolahan limbah jeruk menjadi pupuk organik cair. Mitra dari kegiatan ini adalah Komunitas Puri Hijau Royo Royo Kelurahan Arjowinangun Kota Malang. Metode pengabdian meliputi persiapan, sosialisasi, tahap pelatihan awal melalui webinar, dan tahap pelatihan pembuatan pupuk organik dan design product. Hasil dari post test webinar, lebih dari 90% peserta menjawab pertanyaan dengan benar, yang menunjukkan peningkatan pemahaman peserta tentang pengelolaan limbah. Hasil dari pelatihan pembuatan pupuk organik adalah mitra dapat memproduksi pupuk organik cair secara mandiri.Abstract: Every year, waste produced by households is increasing. This waste can be used as an alternative organic fertilizer. The objectives of the community service program include: (1) increasing community understanding of processing and benefits of liquid organic fertilizer through webinar activities; (2) improve the ability of partners through the application of design product management by processing orange waste into liquid organic fertilizer; and (3) increase the productivity of partners through processing orange waste into liquid organic fertilizer. The partner of this program is Komunitas Puri Hijau Royo Royo, Arjowinangun Village, Malang. The method of service community includes preparation, socialization, initial training through webinar, and training of making organic fertilizer and design product. The results of the webinar' post-test show more than 90% of participants answered questions correctly, which showed an increase in participants' understanding of waste management. The result of training in making organic fertilizer is partners can produce liquid organic fertilizer independently.

ANALYSIS OF MARKETING MIX ON CUSTOMER SATISFACTION: EMPIRICAL STUDY OF PURCHASING DECISION OF EAST NUSA TENGGARA LOCAL PRODUCT Sonya Lisabel Malelak; Budi Setiawan; Silvana Maulidah
Agricultural Socio-Economics Journal Vol. 21 No. 4 (2021): OCTOBER
Publisher : Socio-Economics/Agribusiness Department

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.agrise.2020.021.4.4

The purpose of this study is to analyze the effect of marketing mix on purchasing decisions of East Nusa Tenggara local products, to analyze the effect of marketing mix on consumer satisfaction of local products and to analyze the indirect effect of marketing mix on research satisfaction. The results showed that the variable price, place, promotion directly had a positive and significant effect on the purchasing decision variable. The product variable directly has a positive but insignificant effect. variable product, price, place, promotion directly have a positive and significant effect on customer satisfaction variables. The purchasing decision variable is not indirectly a mediation for the product variable and the consumer satisfaction variable. The purchase decision variable is not indirectly a mediation for the price variable and the consumer satisfaction variable. The purchase decision variable is not indirectly a mediation for the place variable and the consumer satisfaction variable. The purchasing decision variable is indirectly mediating for the promotion variable and the customer satisfaction variable.

Co-Authors A. Wahib Muhaimin Abdul Wahib Muhaimin Abdul Wahib Muhaimin Abdul Wahib Muhaimin Afrizal Wisnu Wardana Agustina Shinta Agustina Shinta Agustina, Silvina Alia Fibrianingtyas Andrean Eka Hardana Andrean Eka Hardana Anisa Aprilia Anisa Aprilia Anisah Anisah Aprilia, Della Ardiyanto, Anang Nur Arif Yustian Maulana Noor Arif Yustian Maulana Noor Aswar, Ravita Nila Awuk, Melania Bawana, Surya Praja Dwi Budi Setiawan Budi Setiawan Budi Setiawan Budi Setiawan Cholista Ferry Irawan Dafit Bayu Prasetiyo Deana Aulia Juvitasari Destyana Ellingga Pratiwi Dina Riana, Fitria Djauharie, M. Edo Nanda Pratama Djoko Koestiono Djoko Koestiono Djoko Koestiono Dwi Laila Maulida Dwi Laila Maulida Edi Dwi Cahyono EFFY YUSWITA EFFY YUSWITA Elita Dewi, Heptari Elva Rahmat W Erlin Dwi Wardani Fahmi Yudhi F. Fenny Kusumawardani Fikroh, Nubdatul Fitria Dina Riana Fitrotul Laili Hasanah, Miftaul Hendra Kurniawan Heptari Elita Dewi Heru HS Santoso Ilmi Pariasa, Imaniar Imaniar Ilmi Pariasa Johannes Maruli Tua Juvitasari, Deana Aulia Kusriningtyas, Destin Fitriah Lailatus Sa'adah, Siti Larasati, Ami Retno Lin, Chun-Nan May Vindari Mekasari, Firsta Koesdyah Moh. Shadiqur Rahman Muhamad Zainudin Ningsih, Eka Indah Suprapti Novi Haryati Novi Haryati Nurirrozak, Muhamad Zahran Paramita Dwiasti Ramadhani Pramudita, Ranatasya Prasetyaningrum, Dian Islami Priyo Wicaksono Rachman Hartono Rachman Hartono Rachman Hartono Ratutria, Salwa Eugenia Ratya Anindita Ratya Anindita Rayesa, Neza Fadia Risanda, Aisya Riski Agung Lestariadi Riskina Aulawiah Riyanti Isaskar Rokhman, Arif Rosihan Asmara Shaleh, Mohammad Ilyas Silvina Agustina Sonya Lisabel Malelak Sonya Lisabel Malelak Suhartini Suhartini Syafrial Taufik Rizal Dwi Adi Nugroho TJONG AGUNG SURYAWIJAYA Usda Kristina Tassariya Usmanisa, Maslikhatur Rodiyah Sita Werdiavy, Renno Yannasari, Nike Shelvi Yerho David Hasudungan Harahap yulianti, Nurdiana Yuswita, Effy

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