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All Journal Jurnal Teknologi Perikanan dan Kelautan AGRIEKONOMIKA AGRISE Habitat PROFIT : Jurnal Administrasi Bisnis MIX : Jurnal Ilmiah Manajemen IMAGE E-Dimas: Jurnal Pengabdian kepada Masyarakat Jurnal Penelitian Pendidikan IPA (JPPIPA) Jurnal SEPA (Social Economic and Agribusiness Journal) JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) Journal of Socioeconomics and Development JMM (Jurnal Masyarakat Mandiri) Jurnal Teknik Pertanian Lampung (Journal of Agricultural Engineering) Agrisocionomics: Jurnal Sosial Ekonomi Pertanian Jurnal Manajemen Pemasaran AGROMIX Journal of Aquaculture and Fish Health Advances in Food Science, Sustainable Agriculture and Agroindustrial Engineering (AFSSAAE) Agro Bali: Agricultural Journal Agriecobis : Journal of Agricultural Socioeconomics and Business International Journal of Business, Technology, and Organizational Behavior (IJBTOB) IIJSE
Silvana Maulidah
Universitas Brawijaya
Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Immunology & microbiology Industrial & Manufacturing Engineering Library & Information Science Materials Science & Nanotechnology Mechanical Engineering Physics Social Sciences Other

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Measuring Company Performance using the Balanced Scorecard (BSC) Method in Hydroponic Vegetable Agribusiness in Surabaya Kusriningtyas, Destin Fitriah; Maulidah, Silvana; Ilmi Pariasa, Imaniar; Dina Riana, Fitria
Profit: Jurnal Adminsitrasi Bisnis Vol. 19 No. 1 (2025): Profit: Jurnal Administrasi Bisnis
Publisher : FIA UB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.profit.2025.019.01.8

Abstract

Hydroponic farming has become increasingly popular since 2014 due to the increased accessibility of information and the efficient use of resources. Kebun Sayur Surabaya (KSS) is a producer and supplier of hydroponic vegetables experiencing changes in its business dynamics. Problems such as the continuing impact of the pandemic affecting the company's operations and the increasing competence of similar businesses require companies to improve performance to remain competitive. Performance measurement can be done using the Balanced Scorecard (BSC) method, which considers all four perspectives: financial, customer, internal business processes, and learning and growth. The purpose of this study is to evaluate the performance of KSS using the BSC method by considering four perspectives. Data was obtained through interviews, questionnaires, company financial data and related journal references. The analysis results show that KSS has been optimal in all four perspectives; overall financial performance and customer satisfaction have increased significantly, although some aspects have decreased in other perspectives. Some strategies to improve and increase business performance for industry players are obtained based on the results of the analysis that has been carried out.
Does social media marketing enhance brand loyalty? identifying mediators relevant to local fast food industries Yuswita, Effy; Maulidah, Silvana
Advances in Food Science, Sustainable Agriculture and Agroindustrial Engineering (AFSSAAE) Vol 7, No 4 (2024)
Publisher : Advances in Food Science, Sustainable Agriculture and Agroindustrial Engineering (AFSSAAE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.afssaae.2024.007.04.4

Abstract

The increasing growth of businesses has intensified competition within various industries, particularly in the local fast food sector. One effective marketing strategy that can be employed is social media marketing. Consequently, it is essential to conduct research to analyze the impact of perceived social media marketing activities on brand loyalty, with brand awareness serving as an intervening variable. The objective of this study was to examine the influence of perceived social media marketing activities on enhancing brand loyalty. This research was conducted among consumers of local fast food in the Malang Raya region, utilizing convenience sampling techniques. The analysis was performed using SEM-PLS 7.0. The findings indicate that social media marketing activities have a positive and significant effect on local brand awareness and local brand loyalty. However, local brand awareness does not significantly mediate local brand loyalty. Electronic word of mouth (E-WOM) effectively mediates the connection between social media marketing and brand loyalty. In contrast, nationality did not effectively moderate the influence of social media marketing, brand awareness, and electronic word of mouth on brand loyalty. Thus, in the current era, massive social media activity within the local fast food industries can positively impact brand loyalty.
The Effect of Brand Image, Positive Emotions, and Consumer Crowd on Consumer Satisfaction of NPK Liquid-Fertilizer Products: An Empirical Analysis Silvina Agustina; Silvana Maulidah; Agustina Shinta
Jurnal Teknik Pertanian Lampung (Journal of Agricultural Engineering) Vol 13, No 4 (2024): December 2024
Publisher : The University of Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jtep-l.v13i4.1132-1141

Abstract

Consumer satisfaction management regarding NPK liquid-fertilizer in Bojonegoro, the main fruit farming center in East Java, is crucial. This study explores brand image and organic fertilizer usage. Challenges like crowded fertilizer stores can influence consumers' positive feelings, impacting their satisfaction. The research aims to examine the correlation between brand image, positive feelings, and in-store crowd with consumer satisfaction. A quantitative explanatory research method was employed with simple random sampling. Face-to-face interviews and meticulous data analysis were also conducted. The findings are expected to offer new insights for farmers and retailers of NPK liquid-fertilizer in Bojonegoro to enhance consumer shopping experiences and ensure optimal satisfaction levels. The study's results test the relationship between brand image, positive feelings, in-store crowd, and consumer satisfaction with NPK liquid-fertilizer products in Bojonegoro. While the influence of brand image on positive feelings and consumer satisfaction is inconclusive, positive feelings and in-store crowd significantly impact consumer satisfaction. The importance of managing positive emotions and providing smooth shopping experiences to enhance consumer satisfaction is emphasized. Keywords: Brand image, Consumer satisfaction, Emotional management. NPK liquid-fertilizer, Positive feelings.
Enhancing the supply chain performance of Kayumas specialty coffee based on the SCOR-ANP approach Risanda, Aisya; Muhaimin, Abdul Wahib; Maulidah, Silvana

Publisher : Fakultas Pertanian Universitas Yudharta Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35891/agx.v15i2.4609

Abstract

Introduction: Performance evaluation is essential in defining supply chain strategies because the firm can find out how the business processes in the supply chain are running and formulate strategic policies. Kayumas coffee is one of Indonesia’s specialty coffee with a unique aroma and flavor originating from Kayumas Village, Situbondo District, East Java. Kayumas coffee supply chain needs to be evaluated because of the lack of competitiveness with other specialty coffees. Strategies are needed to improve supply chain performance, improve product quality, and reduce costs. This study aims to configure the supply chain of Kayumas specialty coffee structure, evaluate its performance, and determine performance improvement strategies. Methods: This study uses descriptive analysis to configure the supply chain structure and flow. Analysis of supply chain performance based on Supply Chain Operation Reference (SCOR) model then weighted with Analytic Network Process (ANP). Performance improvement strategies were formulated by a discussion with experts and then weighted with ANP. Results: The research results show that the Kayumas specialty coffee supply chain comprises farmers, farmer groups, distributors or resellers, and consumers. There are 6 performance indicators (metrics) to measure performance: perfect order fulfillment, order fulfillment cycle time, flexibility, total supply chain management cost, cost of goods sold, and cash-to-cash cycle time. Performance measurement shows that Kayumas specialty coffee supply chain performance is in the inferior category. Conclusion: The strategy needed to improve supply chain performance by reducing cost is a partnership between supply chain members to reach a price agreement.
STRATEGIES FOR IMPROVING SUPPLY CHAIN PERFORMANCE OF KAYUMAS SPECIALTY COFFEE Risanda, Aisya; Muhaimin, Abdul Wahib; Maulidah, Silvana
Agricultural Socio-Economics Journal Vol. 24 No. 2 (2024): APRIL
Publisher : Socio-Economics/Agribusiness Department

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.agrise.2024.024.2.3

Abstract

Performance evaluation is essential in defining supply chain strategies because by taking measurements, companies can find out how the business processes in the supply chain are running and formulate strategic policies to improve supply chain performance. Specialty coffee is a premium coffee with a unique aroma and flavor originating from a specific region, and it is easy to trace its origin from the farm to the consumer. This study aims to evaluate the performance of the Kayumas specialty coffee supply chain using the SCOR-ANP method and determine performance improvement strategies using ANP analysis. The research results can be concluded that (1) Kayumas specialty coffee supply chain consists of farmers, farmer groups, distributors/resellers, and consumers, (2) the performance position of Kayumas specialty coffee is inferior, (3) the performance improvement strategy needed to improve product quality is a partnership between supply chain members to reach a price agreement.
ANALYSIS OF COMPETITIVENESS AND THE IMPACT OF GOVERNMENT POLICIES ON DAIRY COMMODITIES IN PASURUAN DISTRICT yulianti, Nurdiana; Muhaimin, Abdul Wahib; Maulidah, Silvana
Agricultural Socio-Economics Journal Vol. 24 No. 2 (2024): APRIL
Publisher : Socio-Economics/Agribusiness Department

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.agrise.2024.024.2.4

Abstract

Milk is a food commodity that Indonesia continues to import in large quantities and continues to increase every year. This happens because demand continues to increase and cannot be matched by domestic production. This study aims to determine the competitiveness of dairy milk in Lekkok District, Pasuruan Regency which is the area with the largest dairy cattle population in East Java through the Policy Analysis Matrix (PAM) method. The analysis shows that the PCR value is -0.54 (<1), meaning that milk cultivated by farmers has a competitive advantage. The value of DRCR is 0.02 (<1) indicating that the milk cultivated by farmers also has a comparative. Overall, the input-output policy implemented by the government has not fully benefited farmers. The results of the sensitivity analysis showed that when the rupiah exchange rate weakened at 10% and 20%, the costs incurred by farmers increased and were directly proportional to the revenues that also increased.
ANALYSIS OF AGROTOURISM MANAGEMENT, GOVERNMENT POLICIES, AND ENTREPRENEURSHIP ON THE SUSTAINABILITY OF AGROTOURISM IN MALANG REGENCY Juvitasari, Deana Aulia; Maulidah, Silvana; Riana, Fitria Dina
Agrisocionomics: Jurnal Sosial Ekonomi Pertanian Vol 9, No 1 (2025): March 2025
Publisher : Faculty of Animal and Agricultural Science, Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/agrisocionomics.v9i1.22398

Abstract

Agritourism, as tourism centered around agricultural activities, attracts many travelers with its unique offerings. Malang Regency is a key region for agritourism, with various subdistricts contributing to this sector. However, the advancement of agritourism in Malang Regency is hindered by several significant challenges. The objective of this study is to investigate the sustainability of agriculture-based tourism in Malang Regency by analyzing agritourism management, government policies, and entrepreneurship in relation to the aforementioned issues. The descriptive analytic research approach was employed, with data collected via interviews and literature reviews. The sample size was determined by snowball sampling with 80 managers involved. This study employs descriptive statistical analysis, likert scales, and Structural Equation Modeling-Partial Least Squares (SEM-PLS) utilizing WarpPLS 7.0 software. This study found that agritourism management, government policy, and entrepreneurship all have a beneficial effect and significant impact on the sustainability of agritourism. This is a recommendation in an effort to build sustainable agritourism with active contributions from agritourism managers, effective government policies, and building the entrepreneurial spirit of agritourism managers in Malang Regency.
Rice supply chain risk mitigation using Fuzzy-AHP: A case study at Bulog’s Warehouse in Malang Ratutria, Salwa Eugenia; Maulidah, Silvana; Laili, Fitrotul
Advances in Food Science, Sustainable Agriculture and Agroindustrial Engineering (AFSSAAE) Vol 8, No 2 (2025)
Publisher : Advances in Food Science, Sustainable Agriculture and Agroindustrial Engineering (AFSSAAE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.afssaae.2025.008.02.1

Abstract

This study aimed to mitigate risks in rice supply chain using the Fuzzy- Analytical Hierarchy Process (Fuzzy-AHP)) approach, focusing on Kebonagung Bulog Warehouse, Malang. With rice being a staple food in Indonesia and increasing consumption, effective supply chain management is critical for ensuring food security. The research identified and prioritizedkey risks faced by actors in the rice supply chain, including supply, quality, storage, and environmental risks. Data were collected through purposive and snowball sampling methods, involving rice processing industries, Kebonagung Bulog Warehouse, and traders. Fuzzy-AHP method was employed to prioritize risks, with supply risk being the highest for rice processors and traders, and quality risk for Kebonagung Bulog Warehouses. Supply risk for rice processors and traders was primarily caused by inconsistent raw material availability due to fluctuating harvest yields and supplier unreliability. Quality risk for Kebonagung Bulog Warehouse occured due to improper handling and prolonged storage, leading to deterioration and reduced rice quality. Risk mitigation strategies include formal partnerships, regular evaluations, strict supplier selection, and improved quality management practices. These findings offer a framework for improving risk management in rice supply chains and enhancing food security in Indonesia.
Risk Management of Koi (Cyprinus carpio) Hatchery Production in Kediri Regency Using the House of Risk Approach Erlin Dwi Wardani; Riski Agung Lestariadi; Abdul Wahib Muhaimin; Silvana Maulidah; Deana Aulia Juvitasari
Journal of Aquaculture and Fish Health Vol. 14 No. 2 (2025): JAFH Vol. 14 No. 2 June 2025
Publisher : Department of Aquaculture

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jafh.v14i2.57933

Abstract

Koi fish aquaculture sector is closely tied to risk. Various factors, such as delays and uncertainties in delivering feed, infections, and pests affecting the koi fish due to irregularities in pond cleaning, delays and improper feeding, and extreme weather conditions, can lead to the death of fish. It is crucial to monitor the increasing risks diligently, as inadequate risk management procedures can lead to losses and potentially disrupt the growth of the industry. The purposes of this risk management on koi fish hatchery production are: 1). Identify and define risk events and risk agents in koi fish farming production in Kediri Regency, 2). Analyze risk events and risk agents in the production of koi fish in Kediri Regency. 3). Analyzing risk management in koi fish aquaculture in Kediri Regency. The proportional sampling method was used to choose the research sample. The House of Risk (HOR) data analysis method was employed in this study to analyze data. Based on the data analysis, a total of 17 risk events were identified in the four processes of koi fish seed production, which consist of risk events in the pond preparation process, risk events in the spawning process, risk events in the maintenance process, and risk events in the harvesting process. These risk events are caused by 33 risk agents.
Does Digital Content Marketing and Destination Branding Improve Visit Intention Lailatus Sa'adah, Siti; Maulidah, Silvana; Elita Dewi, Heptari; Asmara, Rosihan
Profit: Jurnal Adminsitrasi Bisnis Vol. 19 No. 2 (2025): Profit: Jurnal Administrasi Bisnis
Publisher : FIA UB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.profit.2025.019.02.6

Abstract

The lack of a social media marketing strategy was challenging for the destination. Café Sawah, as an agrotourism destination, lacks in managing social media, thus hampering the optimization of digital marketing. In response, the destination must improve its intention to visit. This research analyzes the influence of digital content marketing and destination branding on visit intention through electronic word of mouth. This research was designed as quantitative research using the SEM PLS method with a sample of 130 people.  The sampling technique uses purposive sampling. The data in this research was obtained through a survey using a questionnaire. The results show that digital content marketing has a significant effect influence on visit intention. Likewise, destination branding does not have a substantial impact on visit intention. Furthermore, digital content marketing does not significantly affect visit intention through EWOM mediation. Meanwhile, destination branding significantly affects visit intention through EWOM mediation. Then, in the mediation test, Electronic Word of Mouth (EWOM) as a mediator between digital content marketing and visit intention could not mediate.
Co-Authors A. Wahib Muhaimin Abdul Wahib Muhaimin Abdul Wahib Muhaimin Abdul Wahib Muhaimin Afrizal Wisnu Wardana Agus Tjahjono Agustina Shinta Agustina Shinta Agustina, Silvina Alia Fibrianingtyas Andrean Eka Hardana Andrean Eka Hardana Anisa Aprilia Anisa Aprilia Anisah Anisah Aprilia, Della Ardiyanto, Anang Nur Arif Yustian Maulana Noor Aswar, Ravita Nila Awuk, Melania Bawana, Surya Praja Dwi Budi Setiawan Budi Setiawan Budi Setiawan Budi Setiawan Cholista Ferry Irawan Dafit Bayu Prasetiyo Deana Aulia Juvitasari Deana Aulia Juvitasari Destyana Ellingga Pratiwi Dina Riana, Fitria Djauharie, M. Edo Nanda Pratama Djoko Koestiono Djoko Koestiono Djoko Koestiono Dwi Laila Maulida Dwi Laila Maulida Edi Dwi Cahyono EFFY YUSWITA EFFY YUSWITA Elita Dewi, Heptari Elva Rahmat W Erlin Dwi Wardani Fadlillah, Muhammad Salman Hanan Fahmi Yudhi F. Farida Rahayu Fath, Sabil Fajar Fenny Kusumawardani Fikroh, Nubdatul Fitria Dina Riana Fitrotul Laili Hardana, Andrean Eka Hasanah, Miftaul Hendra Kurniawan Heptari Elita Dewi Heru HS Santoso Ilmi Pariasa, Imaniar Imaniar Ilmi Pariasa Johannes Maruli Tua Juvitasari, Deana Aulia Kusriningtyas, Destin Fitriah Kustanti , Asihing Lailatus Sa'adah, Siti Larasati, Ami Retno Lin, Chun-Nan May Vindari Mekasari, Firsta Koesdyah Moh. Shadiqur Rahman Muhamad Zainudin Murning Nike Shelvi Yannasari Ningsih, Eka Indah Suprapti Noor, Arif Yustian Maulana Novi Haryati Novi Haryati Nurirrozak, Muhamad Zahran Paramita Dwiasti Ramadhani Pipatprapa , Anirut Pramudita, Ranatasya Prasetyaningrum, Dian Islami Priyo Wicaksono Putri, Della Aprilia Danaparamita Rachman Hartono Rachman Hartono Rachman Hartono Rahman, M Shadiqur Ratutria, Salwa Eugenia Ratya Anindita Ratya Anindita Rayesa, Neza Fadia Risanda, Aisya Riski Agung Lestariadi Riskina Aulawiah Riyanti Isaskar Rokhman, Arif Rosihan Asmara Sa'adah, Siti Lailatus Sa’adah, Siti Lailatus Shaleh, Mohammad Ilyas Sholikhah, Anna Nafiah Karimatus Silvina Agustina Sonya Lisabel Malelak Sonya Lisabel Malelak Suhartini Suhartini Suratmi Syafrial Taufik Rizal Dwi Adi Nugroho TJONG AGUNG SURYAWIJAYA Usda Kristina Tassariya Usmanisa, Maslikhatur Rodiyah Sita Werdiavy, Renno Yerho David Hasudungan Harahap yulianti, Nurdiana Yuswita, Effy