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All Journal AGRIEKONOMIKA AGRISE Habitat PROFIT : Jurnal Administrasi Bisnis MIX : Jurnal Ilmiah Manajemen IMAGE E-Dimas: Jurnal Pengabdian kepada Masyarakat Jurnal Penelitian Pendidikan IPA (JPPIPA) Jurnal SEPA (Social Economic and Agribusiness Journal) JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) Journal of Socioeconomics and Development JMM (Jurnal Masyarakat Mandiri) Jurnal Teknik Pertanian Lampung (Journal of Agricultural Engineering) Agrisocionomics: Jurnal Sosial Ekonomi Pertanian Jurnal Manajemen Pemasaran AGROMIX Journal of Aquaculture and Fish Health Advances in Food Science, Sustainable Agriculture and Agroindustrial Engineering (AFSSAAE) Agro Bali: Agricultural Journal Agriecobis : Journal of Agricultural Socioeconomics and Business International Journal of Business, Technology, and Organizational Behavior (IJBTOB) IIJSE
Silvana Maulidah
Universitas Brawijaya
Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Immunology & microbiology Industrial & Manufacturing Engineering Library & Information Science Materials Science & Nanotechnology Mechanical Engineering Physics Social Sciences Other

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Enhancing the supply chain performance of Kayumas specialty coffee based on the SCOR-ANP approach Risanda, Aisya; Muhaimin, Abdul Wahib; Maulidah, Silvana

Publisher : Fakultas Pertanian Universitas Yudharta Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35891/agx.v15i2.4609

Abstract

Introduction: Performance evaluation is essential in defining supply chain strategies because the firm can find out how the business processes in the supply chain are running and formulate strategic policies. Kayumas coffee is one of Indonesia’s specialty coffee with a unique aroma and flavor originating from Kayumas Village, Situbondo District, East Java. Kayumas coffee supply chain needs to be evaluated because of the lack of competitiveness with other specialty coffees. Strategies are needed to improve supply chain performance, improve product quality, and reduce costs. This study aims to configure the supply chain of Kayumas specialty coffee structure, evaluate its performance, and determine performance improvement strategies. Methods: This study uses descriptive analysis to configure the supply chain structure and flow. Analysis of supply chain performance based on Supply Chain Operation Reference (SCOR) model then weighted with Analytic Network Process (ANP). Performance improvement strategies were formulated by a discussion with experts and then weighted with ANP. Results: The research results show that the Kayumas specialty coffee supply chain comprises farmers, farmer groups, distributors or resellers, and consumers. There are 6 performance indicators (metrics) to measure performance: perfect order fulfillment, order fulfillment cycle time, flexibility, total supply chain management cost, cost of goods sold, and cash-to-cash cycle time. Performance measurement shows that Kayumas specialty coffee supply chain performance is in the inferior category. Conclusion: The strategy needed to improve supply chain performance by reducing cost is a partnership between supply chain members to reach a price agreement.
STRATEGIES FOR IMPROVING SUPPLY CHAIN PERFORMANCE OF KAYUMAS SPECIALTY COFFEE Risanda, Aisya; Muhaimin, Abdul Wahib; Maulidah, Silvana
Agricultural Socio-Economics Journal Vol. 24 No. 2 (2024): APRIL
Publisher : Socio-Economics/Agribusiness Department

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.agrise.2024.024.2.3

Abstract

Performance evaluation is essential in defining supply chain strategies because by taking measurements, companies can find out how the business processes in the supply chain are running and formulate strategic policies to improve supply chain performance. Specialty coffee is a premium coffee with a unique aroma and flavor originating from a specific region, and it is easy to trace its origin from the farm to the consumer. This study aims to evaluate the performance of the Kayumas specialty coffee supply chain using the SCOR-ANP method and determine performance improvement strategies using ANP analysis. The research results can be concluded that (1) Kayumas specialty coffee supply chain consists of farmers, farmer groups, distributors/resellers, and consumers, (2) the performance position of Kayumas specialty coffee is inferior, (3) the performance improvement strategy needed to improve product quality is a partnership between supply chain members to reach a price agreement.
ANALYSIS OF COMPETITIVENESS AND THE IMPACT OF GOVERNMENT POLICIES ON DAIRY COMMODITIES IN PASURUAN DISTRICT yulianti, Nurdiana; Muhaimin, Abdul Wahib; Maulidah, Silvana
Agricultural Socio-Economics Journal Vol. 24 No. 2 (2024): APRIL
Publisher : Socio-Economics/Agribusiness Department

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.agrise.2024.024.2.4

Abstract

Milk is a food commodity that Indonesia continues to import in large quantities and continues to increase every year. This happens because demand continues to increase and cannot be matched by domestic production. This study aims to determine the competitiveness of dairy milk in Lekkok District, Pasuruan Regency which is the area with the largest dairy cattle population in East Java through the Policy Analysis Matrix (PAM) method. The analysis shows that the PCR value is -0.54 (<1), meaning that milk cultivated by farmers has a competitive advantage. The value of DRCR is 0.02 (<1) indicating that the milk cultivated by farmers also has a comparative. Overall, the input-output policy implemented by the government has not fully benefited farmers. The results of the sensitivity analysis showed that when the rupiah exchange rate weakened at 10% and 20%, the costs incurred by farmers increased and were directly proportional to the revenues that also increased.
ANALYSIS OF AGROTOURISM MANAGEMENT, GOVERNMENT POLICIES, AND ENTREPRENEURSHIP ON THE SUSTAINABILITY OF AGROTOURISM IN MALANG REGENCY Juvitasari, Deana Aulia; Maulidah, Silvana; Riana, Fitria Dina
Agrisocionomics: Jurnal Sosial Ekonomi Pertanian Vol 9, No 1 (2025): March 2025
Publisher : Faculty of Animal and Agricultural Science, Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/agrisocionomics.v9i1.22398

Abstract

Agritourism, as tourism centered around agricultural activities, attracts many travelers with its unique offerings. Malang Regency is a key region for agritourism, with various subdistricts contributing to this sector. However, the advancement of agritourism in Malang Regency is hindered by several significant challenges. The objective of this study is to investigate the sustainability of agriculture-based tourism in Malang Regency by analyzing agritourism management, government policies, and entrepreneurship in relation to the aforementioned issues. The descriptive analytic research approach was employed, with data collected via interviews and literature reviews. The sample size was determined by snowball sampling with 80 managers involved. This study employs descriptive statistical analysis, likert scales, and Structural Equation Modeling-Partial Least Squares (SEM-PLS) utilizing WarpPLS 7.0 software. This study found that agritourism management, government policy, and entrepreneurship all have a beneficial effect and significant impact on the sustainability of agritourism. This is a recommendation in an effort to build sustainable agritourism with active contributions from agritourism managers, effective government policies, and building the entrepreneurial spirit of agritourism managers in Malang Regency.
Rice supply chain risk mitigation using Fuzzy-AHP: A case study at Bulog’s Warehouse in Malang Ratutria, Salwa Eugenia; Maulidah, Silvana; Laili, Fitrotul
Advances in Food Science, Sustainable Agriculture and Agroindustrial Engineering (AFSSAAE) Vol 8, No 2 (2025)
Publisher : Advances in Food Science, Sustainable Agriculture and Agroindustrial Engineering (AFSSAAE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.afssaae.2025.008.02.1

Abstract

This study aimed to mitigate risks in rice supply chain using the Fuzzy- Analytical Hierarchy Process (Fuzzy-AHP)) approach, focusing on Kebonagung Bulog Warehouse, Malang. With rice being a staple food in Indonesia and increasing consumption, effective supply chain management is critical for ensuring food security. The research identified and prioritizedkey risks faced by actors in the rice supply chain, including supply, quality, storage, and environmental risks. Data were collected through purposive and snowball sampling methods, involving rice processing industries, Kebonagung Bulog Warehouse, and traders. Fuzzy-AHP method was employed to prioritize risks, with supply risk being the highest for rice processors and traders, and quality risk for Kebonagung Bulog Warehouses. Supply risk for rice processors and traders was primarily caused by inconsistent raw material availability due to fluctuating harvest yields and supplier unreliability. Quality risk for Kebonagung Bulog Warehouse occured due to improper handling and prolonged storage, leading to deterioration and reduced rice quality. Risk mitigation strategies include formal partnerships, regular evaluations, strict supplier selection, and improved quality management practices. These findings offer a framework for improving risk management in rice supply chains and enhancing food security in Indonesia.
Risk Management of Koi (Cyprinus carpio) Hatchery Production in Kediri Regency Using the House of Risk Approach Erlin Dwi Wardani; Riski Agung Lestariadi; Abdul Wahib Muhaimin; Silvana Maulidah; Deana Aulia Juvitasari
Journal of Aquaculture and Fish Health Vol. 14 No. 2 (2025): JAFH Vol. 14 No. 2 June 2025
Publisher : Department of Aquaculture

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jafh.v14i2.57933

Abstract

Koi fish aquaculture sector is closely tied to risk. Various factors, such as delays and uncertainties in delivering feed, infections, and pests affecting the koi fish due to irregularities in pond cleaning, delays and improper feeding, and extreme weather conditions, can lead to the death of fish. It is crucial to monitor the increasing risks diligently, as inadequate risk management procedures can lead to losses and potentially disrupt the growth of the industry. The purposes of this risk management on koi fish hatchery production are: 1). Identify and define risk events and risk agents in koi fish farming production in Kediri Regency, 2). Analyze risk events and risk agents in the production of koi fish in Kediri Regency. 3). Analyzing risk management in koi fish aquaculture in Kediri Regency. The proportional sampling method was used to choose the research sample. The House of Risk (HOR) data analysis method was employed in this study to analyze data. Based on the data analysis, a total of 17 risk events were identified in the four processes of koi fish seed production, which consist of risk events in the pond preparation process, risk events in the spawning process, risk events in the maintenance process, and risk events in the harvesting process. These risk events are caused by 33 risk agents.
Does Digital Content Marketing and Destination Branding Improve Visit Intention Lailatus Sa'adah, Siti; Maulidah, Silvana; Elita Dewi, Heptari; Asmara, Rosihan
Profit: Jurnal Adminsitrasi Bisnis Vol. 19 No. 2 (2025): Profit: Jurnal Administrasi Bisnis
Publisher : FIA UB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.profit.2025.019.02.6

Abstract

The lack of a social media marketing strategy was challenging for the destination. Café Sawah, as an agrotourism destination, lacks in managing social media, thus hampering the optimization of digital marketing. In response, the destination must improve its intention to visit. This research analyzes the influence of digital content marketing and destination branding on visit intention through electronic word of mouth. This research was designed as quantitative research using the SEM PLS method with a sample of 130 people.  The sampling technique uses purposive sampling. The data in this research was obtained through a survey using a questionnaire. The results show that digital content marketing has a significant effect influence on visit intention. Likewise, destination branding does not have a substantial impact on visit intention. Furthermore, digital content marketing does not significantly affect visit intention through EWOM mediation. Meanwhile, destination branding significantly affects visit intention through EWOM mediation. Then, in the mediation test, Electronic Word of Mouth (EWOM) as a mediator between digital content marketing and visit intention could not mediate.
Pengaruh Orientasi Kewirausahaan Terhadap Sustainable Business Performance Umkm Keripik Di Kabupaten Malang Melalui Competitive Advantage Sebagai Variabel Intervening Aswar, Ravita Nila; Budi Setiawan; Silvana Maulidah
Jurnal Ekonomi Pertanian dan Agribisnis Vol. 9 No. 2 (2025)
Publisher : Department of Agricultural Social Economics, Faculty of Agriculture, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jepa.2025.009.02.21

Abstract

Penelitian ini bertujuan untuk mengevaluasi dampak dari orientasi kewirausahaan terhterdapatpTop of FormBottom of Form stainable business performance melaui competitive advantage sebagai variabel intervening. Pendekatan deskriptif kuantitatif digunakan dalam penelitian dengan teknik penentuan sampel non probability sampling menggunakan metode purposive sampling, sampel yang digunakan sebanyak 38 pelaku UMKM keripik di Kabupaten Malang. Dalam analisis data penelitian ini, digunakan metode Structural Equation Modeling-Partial Least Squares (SEM-PLS) dengan bantuan perangkat lunak WarpPLS 8.0. Temuan penelitian menunjukkan yang menunjukkan variabel competitive advantage dapat memediasi hubungan antara pengaruh orientasi kewirausahaan terhterdapatp stainable business performance pterdapat UMKM keripik di Kabupaten MalangTop of FormBottom of Form. Hasil penelitian mengindikasikan yang menunjukkan variabel competitive advantage berpengaruh signifikan sebagai variabel intervening pterdapat hubungan orientasi kewirausahaan terhterdapatp stainable business performance. Orientasi Kewirausahaan berpengaruh secara tidak langsung terhadap sustainable business performance melalui competitive advantage.
Integration of Sustainable Entrepreneurship and Green Economy to Improve Food Security in Malang City Usmanisa, Maslikhatur Rodiyah Sita; Fitria Dina Riana; Silvana Maulidah
Jurnal Ekonomi Pertanian dan Agribisnis Vol. 9 No. 3 (2025)
Publisher : Department of Agricultural Social Economics, Faculty of Agriculture, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jepa.2025.009.03.2

Abstract

As an initiative to move away from conventional agriculture and increase food production, the Badan Keamanan Pangan (BKP) since 2010 has implemented the Sustainable of Kawasan Rumah Pangan Lestari (KRPL) or currently known as the Yard Utilization Program. This study aims to explore more deeply how sustainable entrepreneurship and green economy can synergize to improve food security in Malang City, with moderation in the role of institutions in the yard utilization program. The existence of entrepreneurship that prioritizes environmentally friendly practices is also an asset for green transformation, with the existence of sustainable entrepreneurship, it can be interpreted that agricultural activities are one of the efforts to support green transformation. The data results from the research were analyzed using the SEM-PLS tool with the WarpPLS 8.0 approach. Based on the research conducted, it can be concluded that through entrepreneurship created from the sustainable yard utilization program by taking into account environmental, social and economic aspects, it was revealed that areas that initially had a medium food insecurity status experienced an increase in food security status.
THE LEVEL OF CUSTOMER SATISFACTION WITH THE MARKETING MIX (9P) IN KOPI NAKO SLIPI Djauharie, M. Edo Nanda Pratama; Muhaimin, Abdul Wahib; Haryati, Novi; Maulidah, Silvana
Agricultural Socio-Economics Journal Vol. 23 No. 4 (2023): OCTOBER
Publisher : Socio-Economics/Agribusiness Department

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.agrise.2023.023.4.2

Abstract

Marketing strategy is a way to gain competitive advantage for companies that produce goods or services. The importance of analyzing the value of the level of customer satisfaction with the company's marketing mix to determine the characteristics of consumers, the level of importance and performance of the company's marketing mix and the level of customer satisfaction. With this research, it is hoped that the company can improve and develop its marketing strategy and provide recommendations to improve the performance of the marketing mix (9P). This research uses a descriptive quantitative approach and was conducted in December 2021-February 2022. The research method used is Importance Performance Index and Customer Satisfaction Index. The research respondents were 90 people using purposive sampling method and processed using SPSS 26 and Microsoft Excel. Based on the results of the Importance Performance Analysis, the overall results have an average value of the indicator suitability level at the Nako Slipi Coffee Shop of 91.37 %. This value is included in the good category. However, the indicator performance level has not reached 100% so that the store needs to improve the performance indicators of the marketing mix attributes which are still unsatisfactory, especially on the promotional media indicator (X4.2). Based on the results of the analysis using the Customer Satisfaction Index, the general level of customer satisfaction is 87.20 % and is included in the very satisfied category. This explains that most consumers are very satisfied with the performance of the marketing mix attributes (9P) carried out by the Nako Slipi Coffee Shop in general.
Co-Authors A. Wahib Muhaimin Abdul Wahib Muhaimin Abdul Wahib Muhaimin Abdul Wahib Muhaimin Afrizal Wisnu Wardana Agustina Shinta Agustina Shinta Agustina, Silvina Alia Fibrianingtyas Andrean Eka Hardana Andrean Eka Hardana Anisa Aprilia Anisa Aprilia Anisah Anisah Ardiyanto, Anang Nur Arif Yustian Maulana Noor Arif Yustian Maulana Noor Aswar, Ravita Nila Awuk, Melania Budi Setiawan Budi Setiawan Budi Setiawan Budi Setiawan Cholista Ferry Irawan Dafit Bayu Prasetiyo Deana Aulia Juvitasari Deana Aulia Juvitasari Destyana Ellingga Pratiwi Dina Riana, Fitria Djauharie, M. Edo Nanda Pratama Djoko Koestiono Djoko Koestiono Djoko Koestiono Dwi Laila Maulida Dwi Laila Maulida Edi Dwi Cahyono EFFY YUSWITA EFFY YUSWITA Elita Dewi, Heptari Elva Rahmat W Erlin Dwi Wardani Fahmi Yudhi F. Fath, Sabil Fajar Fenny Kusumawardani Fikroh, Nubdatul Fitria Dina Riana Fitrotul Laili Harahap, Yerho David Hasudungan Hendra Kurniawan Heptari Elita Dewi Heru HS Santoso Ilmi Pariasa, Imaniar Imaniar Ilmi Pariasa Johannes Maruli Tua Juvitasari, Deana Aulia Kusriningtyas, Destin Fitriah Lailatus Sa'adah, Siti Larasati, Ami Retno Lin, Chun-Nan May Vindari Mekasari, Firsta Koesdyah Moh. Shadiqur Rahman Muhamad Zainudin Murning Nike Shelvi Yannasari Ningsih, Eka Indah Suprapti Novi Haryati Novi Haryati Nurirrozak, Muhamad Zahran Paramita Dwiasti Ramadhani Priyo Wicaksono Putri, Della Aprilia Danaparamita Rachman Hartono Rachman Hartono Rachman Hartono Ratutria, Salwa Eugenia Ratya Anindita Ratya Anindita Risanda, Aisya Riski Agung Lestariadi Riskina Aulawiah Riyanti Isaskar Rokhman, Arif Rosihan Asmara Sa’adah, Siti Lailatus Shaleh, Mohammad Ilyas Silvina Agustina Sonya Lisabel Malelak Sonya Lisabel Malelak Suhartini Suhartini Syafrial Taufik Rizal Dwi Adi Nugroho TJONG AGUNG SURYAWIJAYA Usda Kristina Tassariya Usmanisa, Maslikhatur Rodiyah Sita Werdiavy, Renno yulianti, Nurdiana Yuswita, Effy