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All Journal Jurnal Teknologi Perikanan dan Kelautan AGRIEKONOMIKA AGRISE Habitat PROFIT : Jurnal Administrasi Bisnis MIX : Jurnal Ilmiah Manajemen IMAGE E-Dimas: Jurnal Pengabdian kepada Masyarakat Jurnal Penelitian Pendidikan IPA (JPPIPA) Jurnal SEPA (Social Economic and Agribusiness Journal) JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) Journal of Socioeconomics and Development JMM (Jurnal Masyarakat Mandiri) Jurnal Teknik Pertanian Lampung (Journal of Agricultural Engineering) Agrisocionomics: Jurnal Sosial Ekonomi Pertanian Jurnal Manajemen Pemasaran AGROMIX Journal of Aquaculture and Fish Health Advances in Food Science, Sustainable Agriculture and Agroindustrial Engineering (AFSSAAE) Agro Bali: Agricultural Journal Agriecobis : Journal of Agricultural Socioeconomics and Business International Journal of Business, Technology, and Organizational Behavior (IJBTOB) IIJSE
Silvana Maulidah
Universitas Brawijaya
Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Immunology & microbiology Industrial & Manufacturing Engineering Library & Information Science Materials Science & Nanotechnology Mechanical Engineering Physics Social Sciences Other

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ANALYSIS OF MARKET STRUCTURE, CONDUCT AND PERFORMANCE OF COPRA IN PARIGI – MOUTONG REGENCY Hendra Kurniawan; Ratya Anindita; Silvana Maulidah
Agricultural Socio-Economics Journal Vol. 21 No. 4 (2021): OCTOBER
Publisher : Socio-Economics/Agribusiness Department

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.agrise.2020.021.4.9

Abstract

This study aims to find out and investigate how copra farmers receive in Parigi – Moutong Regency. In this study the data used is primary data and secondary data, primary data is taken using questionnaire list. This research uses IHH and CR4 analysis approach, with the aim to find out the market share and market formed in each copra marketing institution in Parigi – Moutong Regency. The results of the research showed from the results of the analysis conducted is the market formed in copra farmers institutions are a perfect competition market, in the institution of traders collectors (middlemen) market formed is a monopoly market, just as the market formed in large traders is also monopoly. The cr4 value obtained is farmers by 30.82%, collectors by 100%, large traders by 100%. From the results obtained the structure of the market is already affecting the market counduct copra, where the merchant become the determinant haraga copra is a collector to be the recipient of the price.in addition, traders do bond in terms of capital (dwon paymen).Copra market performance is inefficient, where copra farmers in Parigi – Moutong are more dominant in selling copra in three marketing lines that have many marketing agencies involved, with a margin of Rp 2,000. referring to the results, it is fair that the weak still of farmers reaching the market information, especially prices, as a result of the share received by farmers is low. Related to this, there needs to be strengthening in farmers institutions related to copra marketing system.
IBU PINTAR, LINGKUNGAN SEHAT: EDUKASI DAN PELATIHAN PENGOLAHAN LIMBAH DOMESTIK GUNA MENINGKATKAN KUALITAS LINGKUNGAN HIDUP Imaniar Ilmi Pariasa; Djoko Koestiono; Effy Yuswita; Rachman Hartono; Fitria Dina Riana; Silvana Maulidah; Novi Haryati; Arif Yustian Maulana Noor; Anisa Aprilia; Heptari Elita Dewi; Andrean Eka Hardana
JMM (Jurnal Masyarakat Mandiri) Vol 7, No 2 (2023): April
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jmm.v7i2.13724

Abstract

Abstrak: Tujuan kegiatan pengabdian kepada masyarakat ini antara lain: (1) menambah dan meningkatkan pemahaman masyarakat, yakni Ibu rumah tangga mengenai penanganan limbah domestik dan daur ulang sampah; dan (2) memberikan pelatihan pengolahan limbah rumah tangga menjadi komposter yang bermanfaat bagi sekitar. Kegiatan ini juga berkolaborasi dengan Komunitas Bank Sampah Rumah Unik Kota Batu yang telah memiliki pengalaman peran aktif sebagai pelaku dan penggiat pengolahan sampah yang sehat dan bermanfaat. Kegiatan ini diikuti oleh seluruh anggota dan perangkat desa, sehingga melibatkan unsur dosen, tenaga Pendidikan, mahasiswa dan juga masyarakat dengan jumlah peserta 23 orang.Rangkaian kegiatan yang dilakukan meliputi persiapan usulan, koordinasi, tahap pelatihan dan pelaporan kegiatan. Luaran pengabdian masyarakat yang dimaksud telah sesuai dengan harapan, dimana terdapat peningkatan hamper di seluruh aspek indikator. Bahkan Sebagian besar dari peserta pelatihan bersedia berbagi informasi mengenai penanganan sampah domestik kepada.Abstract: The objectives of this community service activity include: (1) increasing and increasing community understanding, namely housewives regarding handling domestic waste and recycling waste; and (2) providing training on processing household waste into composters that are beneficial to the surroundings. This activity also collaborates with the Unique Rumah Garbage Bank Community in Batu City, which has experience playing an active role as an actor and activist for healthy and useful waste management. This activity was attended by all members and village officials, thus involving elements of lecturers, education staff, students and also the community with a total of 23 participants. The series of activities carried out included proposal preparation, coordination, training stages and activity reporting. The intended output of community service is in accordance with expectations, where there is an increase in almost all aspects of the indicators. In fact, most of the training participants were willing to share information about handling domestic waste with them.
THE INFLUENCE OF PRICE PERCEPTION AND ELECTRONIC WORD OF MOUTH ON CONSUMER PURCHASE DECISION THROUGH E-COMMERCE IN MALANG CITY (STUDY AT SHOPEEFOOD SERVICES IN SHOPEE E-COMMERCE) Cholista Ferry Irawan; Rachman Hartono; Silvana Maulidah; Riyanti Isaskar
Agricultural Socio-Economics Journal Vol. 23 No. 2 (2023): APRIL
Publisher : Socio-Economics/Agribusiness Department

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.agrise.2023.023.2.14

Abstract

Technological developments in the era of globalization have provided changes for society both in social, economic, and cultural aspects. This massive technological development has created unprecedented new job and business opportunities. One of the business potentials created by the massive development of information technology is the emergence of a business opportunity through e-commerce. This study focuses on the Shopeefood service. This study's objective was to investigate the influence of price perception "and electronic word of mouth” on consumer purchase decisions. This study employs a quantitative methodology and data collection strategies using online surveys through questionnaires. The data in this study were analyzed using SEM-PLS. This research was conducted in Malang City from April to May 2022. This study used three variables, namely price perception (X1) and Electronic Word of Mouth (X2) as exogenous variables and purchase decision (Y1) as endogenous variables. This research proves that/price perception and e-WOM/have a significant effect on purchase decisions. With a "path coefficient” value of 53% and a P-Value of 0.01, the price perception variable strongly significantly influences the decision to buy. With a path/coefficient value of 17% and a P-Value of 0.03, the e-WOM variable significantly affects consumer decision-making.
Risk Mitigation of Tobacco Supply Chain: Business Process Model Silvana Maulidah
HABITAT Vol. 31 No. 3 (2020): December
Publisher : Department of Social Economy, Faculty of Agriculture , University of Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.habitat.2020.031.3.18

Abstract

Tobacco and its industrial products are a massive business in international trade. As a potential agro-industry, the tobacco products industry requires a supply of raw materials that must meet quantity, quality and continuity. The complexity of the tobacco supply chain network and the rapidly changing world business dynamics, pose risks in its business processes. An optimal supply chain risk mitigation or risk management strategy needs for the resilience of the tobacco supply chain in the disruption. The purpose of this study is to analyze the level of risk priority and also to formulate a risk mitigation strategy for the tobacco supply chain through a business process model approach. The method of analysis is the Delphy method and the House of Risk (HoR). The business process adopted from the SCOR (Supply Chain Operations Reference) model. The results showed: the priority level of tobacco supply chain risk is: economic uncertainty, tobacco is not available at the farm level, the location of tobacco raw materials is far from production activities, product prices have risen due to customs and product demand has increased sharply. Supply chain risk of mitigation strategies includes: increasing the flow of information in the tobacco supply chain, managing the stock/supply of tobacco raw materials and processed products, evaluating distributor selection, establishing partnerships with tobacco farmers, implementing a marketing mix strategy (product, price, location, promotion), increasing coordination with relevant governments, and management of information systems and technology.
Supplier Performance Evaluation on Regular Raw Material Suppliers by Applying AHP and TOPSIS Approaches (Evidence from the Apple Agroindustry) Afrizal Wisnu Wardana; Silvana Maulidah; Anisa Aprilia
HABITAT Vol. 33 No. 1 (2022): April
Publisher : Department of Social Economy, Faculty of Agriculture , University of Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.habitat.2022.033.1.7

Abstract

The supplier is one of the supply chain entities that serves as a provider of raw materials, and poor supplier performance will harm the company's smooth production system. This study aims to identify supplier criteria, analyze priority weights, and evaluate supplier performance in the apple Agro-industry. Respondents in this study were business owners chosen through the judgmental sampling method. The Analytical Hierarchy Process (AHP) method was used to test the priority weights of supplier performance criteria, while the TOPSIS (Technique for Order Preference by Similarity to Ideal Solution) method was used to test the priority weights of supplier performance priorities. The results showed that the service criteria received the highest priority weighting criteria, followed by price, quality, and delivery. Good service will positively impact integration, making it easier to achieve an effective and efficient supply chain. Meanwhile, in terms of the company's fixed supplier performance priorities, supplier 1 received the highest rating, followed by suppliers 2 and 3. Thus, supplier performance is quite good, but several things could be improved, specifically fruit size and responsiveness to supplier 3 and prices to suppliers 1 and 2.
KEPUTUSAN PEMBELIAN SAYURAN DI PASAR JATINEGARA SELAMA PANDEMI COVID-19 DENGAN PENERAPAN THEORY OF PLANNED BEHAVIOR Yerho David Hasudungan Harahap; Anisa Aprilia; Silvana Maulidah
SEPA: Jurnal Sosial Ekonomi Pertanian dan Agribisnis Vol 20, No 2 (2023): SEPTEMBER
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/sepa.v20i2.56248

Abstract

Large-Scale Social Restrictions (PSBB) is one of the Indonesian government's policies in dealing with the COVID-19 pandemi. In the midst of the implementation of the policy, consumers are still buying food, one of which is vegetables, directly to traditional markets. This study uses a quantitative approach through descriptive statistical analysis and SEM-PLS analysis using WarpPLS 7.0. This study aims to examine the effect of the Theory of Planned Behavior variables, namely attitudes, subjective norms, and perceptions of behavioral control on consumer purchase intentions and vegetable purchasing decisions at Jatinegara Market during the COVID-19 pandemi. The types of data in this study are primary data and secondary data using 45 respondents who were determined using the judgment sampling method. The results showed that the variables of attitude, subjective norm, and perceived behavioral control had an effect on consumers' purchase intentions. The biggest indicator contribution to the attitude variable is convenience in making purchases. Meanwhile, the biggest indicator contribution to the subjective norm variable is support from close friends. And on the behavioral control perception variable, the biggest indicator is the ability to make purchases. Traders and market managers need to maintain and improve the application of health protocols in the Jatinegara Market area, especially during the COVID-19 pandemi, so that consumers' purchase intentions remain high to buy vegetables.
Consumers’ behavior to purchase fresh agriculture products in the e-commerce platform in Indonesia Larasati, Ami Retno; Isaskar, Riyanti; Maulidah, Silvana
JOURNAL OF SOCIOECONOMICS AND DEVELOPMENT Vol 7 No 1 (2024): April
Publisher : Publisher of Widyagama University of Malang (UWG Press)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31328/jsed.v7i1.5216

Abstract

E-commerce is one of the digital marketing systems. It has increased rapidly in 2020 when the COVID-19 pandemic spread. However, there are several obstacles experienced by consumers from online sales, especially when selling fresh agricultural products, such as quality, suitability of products, services, and so on. This research aims to reveal consumer purchasing intentions and purchasing decisions for fresh agricultural products marketed online using the C-TAM-TPB theory. This theory is known to explain online purchases better. This research uses descriptive analysis. Data was obtained through surveys and literature studies on e-commerce fresh agricultural products. The results show that the majority characteristics of online consumers fresh agricultural products on the TukangSayur.co e-commerce are women. Their ages ranges from 26-35 years, and diploma/bachelor level education. There are 3 types of online consumers of fresh agricultural products. The most significant potential for purchasing decisions is type A. Majority of consumers are type A. Type A has a positive attitude towards purchasing. Consumers have confidence and trust in products and services. Through Type A, e-commerce can get more customers because they can provide positive recommendations to other people.JEL Classification L81; M31; Q02To cite this article: Larasati, A. R., Isaskar, R., & Maulidah, S. (2024). Consumers’ behavior to purchase fresh agriculture products in the e-commerce platform in Indonesia. Journal of Socioeconomics and Development, 7(1), 38-51. https://doi.org/10.31328/jsed.v7i1.5216
Strategi Pemasaran Digital dalam Mendorong Keputusan Pembelian Produk Olahan Pisang di Indonesia Zainudin, Muhamad; Maulidah, Silvana; Riana, Fitria Dina
Image : Jurnal Riset Manajemen Vol 11, No 2 (2023): Image : Jurnal Riset Manajemen
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/image.2023.023

Abstract

The growth of banana production in East Java faces online marketing challenges and stagnant production capacity. CV. Haza Food Indonesia needs to improve its digital marketing strategy and production efficiency as well as build consumer trust to expand the market and have a positive impact on the local economy. This research aims to explore steps to increase company production capacity, through digital marketing on purchasing decisions for processed banana products in Indonesia. Using SmartPLS 4, 201 potential consumers participated via an online questionnaire. The research results show a significant relationship between social media and purchasing decisions, as well as between eWOM and purchasing decisions. Social media also influences purchasing decisions through eWOM. These findings are consistent with previous research on the positive influence of social media and eWOM on purchasing decisions. These findings provide strategic insight for companies in optimizing digital marketing of processed banana products in the Indonesian market.
Empowering Agriculture: Exploring Farmers' Perception of Avocado Pameling Innovation in East Java Deana Aulia Juvitasari; Edi Dwi Cahyono; Alia Fibrianingtyas; Silvana Maulidah; Fitria Dina Riana
Agriecobis : Journal of Agricultural Socioeconomics and Business Vol. 7 No. 01 (2024): March
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/agriecobis.v7i01.32440

Abstract

Export activities of agricultural commodities in Indonesia present significant opportunities, as evidenced by the implementation of the 'Gratieks' (Three Times Agricultural Export Movement) initiative aimed at bolstering the value of Indonesian agricultural exports. Leveraging this opportunity, the government collaborates with stakeholders in the agricultural industry across regions to foster the development of distinctive commodities. Among these notable products is the Pameling avocado, introduced as an innovative solution to the challenges faced by farmers in Tutur, Pasuruan, East Java, due to its various advantages. This study seeks to examine farmers' perceptions of the Pameling avocado innovation, conducted specifically in Tutur, Pasuruan, East Java. Utilizing a quantitative descriptive analysis approach, the study engaged 40 farmers as respondents. Findings reveal a positive outlook among farmers regarding the Pameling avocado innovation. Notably, indicators such as perceived relative advantage and observability attained a remarkably high rating of 97.8%, followed by the triability indicator (96.5%) and the appropriateness indicator (94.5%). Conversely, the complexity indicator exhibited the lowest score, standing at 26%.
FINDING THE STRATEGY OF SUSTAINABLE COMPETITIVE ADVANTAGE: CORE COMPETENCE ON MELON CULTIVATION WITH RESOURCE-BASED VIEW APPROACH Suhartini, Suhartini; Muhaimin, Abdul Wahib; Maulidah, Silvana
Agrisocionomics: Jurnal Sosial Ekonomi Pertanian Vol 8, No 3 (2024): November 2024
Publisher : Faculty of Animal and Agricultural Science, Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/agrisocionomics.v8i3.22379

Abstract

Sustainable competitive advantage is an advantage that is achieved continuously by implementing strategies to attain unique values that competitors do not own. This research aims to identify resources and capabilities, analyze core competencies, and formulate strategies for sustainable competitive advantage in melon farming with the Resource-Based View (RBV) approach at Djoyo Tani. The research was conducted in November-December 2023 with a case study type. Respondents were selected by purposive sampling with 7 key informants. The analytical tools used were value chain analysis, VRIO framework analysis, and ANP. The results showed that melon farming has 40 resources and 25 capabilities. The core competencies of melon farming come from 11 resources and 4 capabilities. The most dominant competencies for achieving sustainable competitive advantage are Innovation (0.16163), Melon Cultivation Ability (0.14155), and Green House (0.13187). Meanwhile, alternative business strategies to achieve sustainable competitive advantage that can be implemented by melon farms are differentiation strategies. By implementing a differentiation strategy, Djoyo Tani can bring out its uniqueness or characteristics, so that it can be an attraction for consumers that is not owned by other melon farmers. The differentiation strategies that can be applied by Djoyo Tani in the future are (1) Developing its business horizontally; (2) Developing innovations in the melon cultivation process by applying the concept of smart farming based on the Internet of Things (IoT); and (3) Marketing through the utilization of Digital marketing technology.
Co-Authors A. Wahib Muhaimin Abdul Wahib Muhaimin Abdul Wahib Muhaimin Abdul Wahib Muhaimin Afrizal Wisnu Wardana Agus Tjahjono Agustina Shinta Agustina Shinta Agustina, Silvina Alia Fibrianingtyas Andrean Eka Hardana Andrean Eka Hardana Anisa Aprilia Anisa Aprilia Anisah Anisah Aprilia, Della Ardiyanto, Anang Nur Arif Yustian Maulana Noor Aswar, Ravita Nila Awuk, Melania Bawana, Surya Praja Dwi Budi Setiawan Budi Setiawan Budi Setiawan Budi Setiawan Cholista Ferry Irawan Dafit Bayu Prasetiyo Deana Aulia Juvitasari Deana Aulia Juvitasari Destyana Ellingga Pratiwi Dina Riana, Fitria Djauharie, M. Edo Nanda Pratama Djoko Koestiono Djoko Koestiono Djoko Koestiono Dwi Laila Maulida Dwi Laila Maulida Edi Dwi Cahyono EFFY YUSWITA EFFY YUSWITA Elita Dewi, Heptari Elva Rahmat W Erlin Dwi Wardani Fadlillah, Muhammad Salman Hanan Fahmi Yudhi F. Farida Rahayu Fath, Sabil Fajar Fenny Kusumawardani Fikroh, Nubdatul Fitria Dina Riana Fitrotul Laili Hardana, Andrean Eka Hasanah, Miftaul Hendra Kurniawan Heptari Elita Dewi Heru HS Santoso Ilmi Pariasa, Imaniar Imaniar Ilmi Pariasa Johannes Maruli Tua Juvitasari, Deana Aulia Kusriningtyas, Destin Fitriah Kustanti , Asihing Lailatus Sa'adah, Siti Larasati, Ami Retno Lin, Chun-Nan May Vindari Mekasari, Firsta Koesdyah Moh. Shadiqur Rahman Muhamad Zainudin Murning Nike Shelvi Yannasari Ningsih, Eka Indah Suprapti Noor, Arif Yustian Maulana Novi Haryati Novi Haryati Nurirrozak, Muhamad Zahran Paramita Dwiasti Ramadhani Pipatprapa , Anirut Pramudita, Ranatasya Prasetyaningrum, Dian Islami Priyo Wicaksono Putri, Della Aprilia Danaparamita Rachman Hartono Rachman Hartono Rachman Hartono Rahman, M Shadiqur Ratutria, Salwa Eugenia Ratya Anindita Ratya Anindita Rayesa, Neza Fadia Risanda, Aisya Riski Agung Lestariadi Riskina Aulawiah Riyanti Isaskar Rokhman, Arif Rosihan Asmara Sa'adah, Siti Lailatus Sa’adah, Siti Lailatus Shaleh, Mohammad Ilyas Sholikhah, Anna Nafiah Karimatus Silvina Agustina Sonya Lisabel Malelak Sonya Lisabel Malelak Suhartini Suhartini Suratmi Syafrial Taufik Rizal Dwi Adi Nugroho TJONG AGUNG SURYAWIJAYA Usda Kristina Tassariya Usmanisa, Maslikhatur Rodiyah Sita Werdiavy, Renno Yerho David Hasudungan Harahap yulianti, Nurdiana Yuswita, Effy