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All Journal Jurnal Teknologi Perikanan dan Kelautan AGRIEKONOMIKA AGRISE Habitat PROFIT : Jurnal Administrasi Bisnis MIX : Jurnal Ilmiah Manajemen IMAGE E-Dimas: Jurnal Pengabdian kepada Masyarakat Jurnal Penelitian Pendidikan IPA (JPPIPA) Jurnal SEPA (Social Economic and Agribusiness Journal) JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) Journal of Socioeconomics and Development JMM (Jurnal Masyarakat Mandiri) Jurnal Teknik Pertanian Lampung (Journal of Agricultural Engineering) Agrisocionomics: Jurnal Sosial Ekonomi Pertanian Jurnal Manajemen Pemasaran AGROMIX Journal of Aquaculture and Fish Health Advances in Food Science, Sustainable Agriculture and Agroindustrial Engineering (AFSSAAE) Agro Bali: Agricultural Journal Agriecobis : Journal of Agricultural Socioeconomics and Business International Journal of Business, Technology, and Organizational Behavior (IJBTOB) IIJSE
Silvana Maulidah
Universitas Brawijaya
Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Immunology & microbiology Industrial & Manufacturing Engineering Library & Information Science Materials Science & Nanotechnology Mechanical Engineering Physics Social Sciences Other

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THE INFLUENCE OF PRICE PERCEPTION AND ELECTRONIC WORD OF MOUTH ON CONSUMER PURCHASE DECISION THROUGH E-COMMERCE IN MALANG CITY (STUDY AT SHOPEEFOOD SERVICES IN SHOPEE E-COMMERCE) Cholista Ferry Irawan; Rachman Hartono; Silvana Maulidah; Riyanti Isaskar
Agricultural Socio-Economics Journal Vol. 23 No. 2 (2023): APRIL
Publisher : Socio-Economics/Agribusiness Department

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.agrise.2023.023.2.14

Abstract

Technological developments in the era of globalization have provided changes for society both in social, economic, and cultural aspects. This massive technological development has created unprecedented new job and business opportunities. One of the business potentials created by the massive development of information technology is the emergence of a business opportunity through e-commerce. This study focuses on the Shopeefood service. This study's objective was to investigate the influence of price perception "and electronic word of mouth” on consumer purchase decisions. This study employs a quantitative methodology and data collection strategies using online surveys through questionnaires. The data in this study were analyzed using SEM-PLS. This research was conducted in Malang City from April to May 2022. This study used three variables, namely price perception (X1) and Electronic Word of Mouth (X2) as exogenous variables and purchase decision (Y1) as endogenous variables. This research proves that/price perception and e-WOM/have a significant effect on purchase decisions. With a "path coefficient” value of 53% and a P-Value of 0.01, the price perception variable strongly significantly influences the decision to buy. With a path/coefficient value of 17% and a P-Value of 0.03, the e-WOM variable significantly affects consumer decision-making.
Risk Mitigation of Tobacco Supply Chain: Business Process Model Silvana Maulidah
HABITAT Vol. 31 No. 3 (2020): December
Publisher : Department of Social Economy, Faculty of Agriculture , University of Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.habitat.2020.031.3.18

Abstract

Tobacco and its industrial products are a massive business in international trade. As a potential agro-industry, the tobacco products industry requires a supply of raw materials that must meet quantity, quality and continuity. The complexity of the tobacco supply chain network and the rapidly changing world business dynamics, pose risks in its business processes. An optimal supply chain risk mitigation or risk management strategy needs for the resilience of the tobacco supply chain in the disruption. The purpose of this study is to analyze the level of risk priority and also to formulate a risk mitigation strategy for the tobacco supply chain through a business process model approach. The method of analysis is the Delphy method and the House of Risk (HoR). The business process adopted from the SCOR (Supply Chain Operations Reference) model. The results showed: the priority level of tobacco supply chain risk is: economic uncertainty, tobacco is not available at the farm level, the location of tobacco raw materials is far from production activities, product prices have risen due to customs and product demand has increased sharply. Supply chain risk of mitigation strategies includes: increasing the flow of information in the tobacco supply chain, managing the stock/supply of tobacco raw materials and processed products, evaluating distributor selection, establishing partnerships with tobacco farmers, implementing a marketing mix strategy (product, price, location, promotion), increasing coordination with relevant governments, and management of information systems and technology.
Supplier Performance Evaluation on Regular Raw Material Suppliers by Applying AHP and TOPSIS Approaches (Evidence from the Apple Agroindustry) Afrizal Wisnu Wardana; Silvana Maulidah; Anisa Aprilia
HABITAT Vol. 33 No. 1 (2022): April
Publisher : Department of Social Economy, Faculty of Agriculture , University of Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.habitat.2022.033.1.7

Abstract

The supplier is one of the supply chain entities that serves as a provider of raw materials, and poor supplier performance will harm the company's smooth production system. This study aims to identify supplier criteria, analyze priority weights, and evaluate supplier performance in the apple Agro-industry. Respondents in this study were business owners chosen through the judgmental sampling method. The Analytical Hierarchy Process (AHP) method was used to test the priority weights of supplier performance criteria, while the TOPSIS (Technique for Order Preference by Similarity to Ideal Solution) method was used to test the priority weights of supplier performance priorities. The results showed that the service criteria received the highest priority weighting criteria, followed by price, quality, and delivery. Good service will positively impact integration, making it easier to achieve an effective and efficient supply chain. Meanwhile, in terms of the company's fixed supplier performance priorities, supplier 1 received the highest rating, followed by suppliers 2 and 3. Thus, supplier performance is quite good, but several things could be improved, specifically fruit size and responsiveness to supplier 3 and prices to suppliers 1 and 2.
Consumers’ behavior to purchase fresh agriculture products in the e-commerce platform in Indonesia Larasati, Ami Retno; Isaskar, Riyanti; Maulidah, Silvana
JOURNAL OF SOCIOECONOMICS AND DEVELOPMENT Vol 7 No 1 (2024): April
Publisher : Publisher of Widyagama University of Malang (UWG Press)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31328/jsed.v7i1.5216

Abstract

E-commerce is one of the digital marketing systems. It has increased rapidly in 2020 when the COVID-19 pandemic spread. However, there are several obstacles experienced by consumers from online sales, especially when selling fresh agricultural products, such as quality, suitability of products, services, and so on. This research aims to reveal consumer purchasing intentions and purchasing decisions for fresh agricultural products marketed online using the C-TAM-TPB theory. This theory is known to explain online purchases better. This research uses descriptive analysis. Data was obtained through surveys and literature studies on e-commerce fresh agricultural products. The results show that the majority characteristics of online consumers fresh agricultural products on the TukangSayur.co e-commerce are women. Their ages ranges from 26-35 years, and diploma/bachelor level education. There are 3 types of online consumers of fresh agricultural products. The most significant potential for purchasing decisions is type A. Majority of consumers are type A. Type A has a positive attitude towards purchasing. Consumers have confidence and trust in products and services. Through Type A, e-commerce can get more customers because they can provide positive recommendations to other people.JEL Classification L81; M31; Q02To cite this article: Larasati, A. R., Isaskar, R., & Maulidah, S. (2024). Consumers’ behavior to purchase fresh agriculture products in the e-commerce platform in Indonesia. Journal of Socioeconomics and Development, 7(1), 38-51. https://doi.org/10.31328/jsed.v7i1.5216
Strategi Pemasaran Digital dalam Mendorong Keputusan Pembelian Produk Olahan Pisang di Indonesia Zainudin, Muhamad; Maulidah, Silvana; Riana, Fitria Dina
Image : Jurnal Riset Manajemen Vol 11, No 2 (2023): Image : Jurnal Riset Manajemen
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/image.2023.023

Abstract

The growth of banana production in East Java faces online marketing challenges and stagnant production capacity. CV. Haza Food Indonesia needs to improve its digital marketing strategy and production efficiency as well as build consumer trust to expand the market and have a positive impact on the local economy. This research aims to explore steps to increase company production capacity, through digital marketing on purchasing decisions for processed banana products in Indonesia. Using SmartPLS 4, 201 potential consumers participated via an online questionnaire. The research results show a significant relationship between social media and purchasing decisions, as well as between eWOM and purchasing decisions. Social media also influences purchasing decisions through eWOM. These findings are consistent with previous research on the positive influence of social media and eWOM on purchasing decisions. These findings provide strategic insight for companies in optimizing digital marketing of processed banana products in the Indonesian market.
Empowering Agriculture: Exploring Farmers' Perception of Avocado Pameling Innovation in East Java Deana Aulia Juvitasari; Edi Dwi Cahyono; Alia Fibrianingtyas; Silvana Maulidah; Fitria Dina Riana
Agriecobis : Journal of Agricultural Socioeconomics and Business Vol. 7 No. 01 (2024): March
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/agriecobis.v7i01.32440

Abstract

Export activities of agricultural commodities in Indonesia present significant opportunities, as evidenced by the implementation of the 'Gratieks' (Three Times Agricultural Export Movement) initiative aimed at bolstering the value of Indonesian agricultural exports. Leveraging this opportunity, the government collaborates with stakeholders in the agricultural industry across regions to foster the development of distinctive commodities. Among these notable products is the Pameling avocado, introduced as an innovative solution to the challenges faced by farmers in Tutur, Pasuruan, East Java, due to its various advantages. This study seeks to examine farmers' perceptions of the Pameling avocado innovation, conducted specifically in Tutur, Pasuruan, East Java. Utilizing a quantitative descriptive analysis approach, the study engaged 40 farmers as respondents. Findings reveal a positive outlook among farmers regarding the Pameling avocado innovation. Notably, indicators such as perceived relative advantage and observability attained a remarkably high rating of 97.8%, followed by the triability indicator (96.5%) and the appropriateness indicator (94.5%). Conversely, the complexity indicator exhibited the lowest score, standing at 26%.
FINDING THE STRATEGY OF SUSTAINABLE COMPETITIVE ADVANTAGE: CORE COMPETENCE ON MELON CULTIVATION WITH RESOURCE-BASED VIEW APPROACH Suhartini, Suhartini; Muhaimin, Abdul Wahib; Maulidah, Silvana
Agrisocionomics: Jurnal Sosial Ekonomi Pertanian Vol 8, No 3 (2024): November 2024
Publisher : Faculty of Animal and Agricultural Science, Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/agrisocionomics.v8i3.22379

Abstract

Sustainable competitive advantage is an advantage that is achieved continuously by implementing strategies to attain unique values that competitors do not own. This research aims to identify resources and capabilities, analyze core competencies, and formulate strategies for sustainable competitive advantage in melon farming with the Resource-Based View (RBV) approach at Djoyo Tani. The research was conducted in November-December 2023 with a case study type. Respondents were selected by purposive sampling with 7 key informants. The analytical tools used were value chain analysis, VRIO framework analysis, and ANP. The results showed that melon farming has 40 resources and 25 capabilities. The core competencies of melon farming come from 11 resources and 4 capabilities. The most dominant competencies for achieving sustainable competitive advantage are Innovation (0.16163), Melon Cultivation Ability (0.14155), and Green House (0.13187). Meanwhile, alternative business strategies to achieve sustainable competitive advantage that can be implemented by melon farms are differentiation strategies. By implementing a differentiation strategy, Djoyo Tani can bring out its uniqueness or characteristics, so that it can be an attraction for consumers that is not owned by other melon farmers. The differentiation strategies that can be applied by Djoyo Tani in the future are (1) Developing its business horizontally; (2) Developing innovations in the melon cultivation process by applying the concept of smart farming based on the Internet of Things (IoT); and (3) Marketing through the utilization of Digital marketing technology.
Measuring Company Performance using the Balanced Scorecard (BSC) Method in Hydroponic Vegetable Agribusiness in Surabaya Kusriningtyas, Destin Fitriah; Maulidah, Silvana; Ilmi Pariasa, Imaniar; Dina Riana, Fitria
Profit: Jurnal Adminsitrasi Bisnis Vol. 19 No. 1 (2025): Profit: Jurnal Administrasi Bisnis
Publisher : FIA UB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.profit.2025.019.01.8

Abstract

Hydroponic farming has become increasingly popular since 2014 due to the increased accessibility of information and the efficient use of resources. Kebun Sayur Surabaya (KSS) is a producer and supplier of hydroponic vegetables experiencing changes in its business dynamics. Problems such as the continuing impact of the pandemic affecting the company's operations and the increasing competence of similar businesses require companies to improve performance to remain competitive. Performance measurement can be done using the Balanced Scorecard (BSC) method, which considers all four perspectives: financial, customer, internal business processes, and learning and growth. The purpose of this study is to evaluate the performance of KSS using the BSC method by considering four perspectives. Data was obtained through interviews, questionnaires, company financial data and related journal references. The analysis results show that KSS has been optimal in all four perspectives; overall financial performance and customer satisfaction have increased significantly, although some aspects have decreased in other perspectives. Some strategies to improve and increase business performance for industry players are obtained based on the results of the analysis that has been carried out.
Does social media marketing enhance brand loyalty? identifying mediators relevant to local fast food industries Yuswita, Effy; Maulidah, Silvana
Advances in Food Science, Sustainable Agriculture and Agroindustrial Engineering (AFSSAAE) Vol 7, No 4 (2024)
Publisher : Advances in Food Science, Sustainable Agriculture and Agroindustrial Engineering (AFSSAAE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.afssaae.2024.007.04.4

Abstract

The increasing growth of businesses has intensified competition within various industries, particularly in the local fast food sector. One effective marketing strategy that can be employed is social media marketing. Consequently, it is essential to conduct research to analyze the impact of perceived social media marketing activities on brand loyalty, with brand awareness serving as an intervening variable. The objective of this study was to examine the influence of perceived social media marketing activities on enhancing brand loyalty. This research was conducted among consumers of local fast food in the Malang Raya region, utilizing convenience sampling techniques. The analysis was performed using SEM-PLS 7.0. The findings indicate that social media marketing activities have a positive and significant effect on local brand awareness and local brand loyalty. However, local brand awareness does not significantly mediate local brand loyalty. Electronic word of mouth (E-WOM) effectively mediates the connection between social media marketing and brand loyalty. In contrast, nationality did not effectively moderate the influence of social media marketing, brand awareness, and electronic word of mouth on brand loyalty. Thus, in the current era, massive social media activity within the local fast food industries can positively impact brand loyalty.
The Effect of Brand Image, Positive Emotions, and Consumer Crowd on Consumer Satisfaction of NPK Liquid-Fertilizer Products: An Empirical Analysis Silvina Agustina; Silvana Maulidah; Agustina Shinta
Jurnal Teknik Pertanian Lampung (Journal of Agricultural Engineering) Vol 13, No 4 (2024): December 2024
Publisher : The University of Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jtep-l.v13i4.1132-1141

Abstract

Consumer satisfaction management regarding NPK liquid-fertilizer in Bojonegoro, the main fruit farming center in East Java, is crucial. This study explores brand image and organic fertilizer usage. Challenges like crowded fertilizer stores can influence consumers' positive feelings, impacting their satisfaction. The research aims to examine the correlation between brand image, positive feelings, and in-store crowd with consumer satisfaction. A quantitative explanatory research method was employed with simple random sampling. Face-to-face interviews and meticulous data analysis were also conducted. The findings are expected to offer new insights for farmers and retailers of NPK liquid-fertilizer in Bojonegoro to enhance consumer shopping experiences and ensure optimal satisfaction levels. The study's results test the relationship between brand image, positive feelings, in-store crowd, and consumer satisfaction with NPK liquid-fertilizer products in Bojonegoro. While the influence of brand image on positive feelings and consumer satisfaction is inconclusive, positive feelings and in-store crowd significantly impact consumer satisfaction. The importance of managing positive emotions and providing smooth shopping experiences to enhance consumer satisfaction is emphasized. Keywords: Brand image, Consumer satisfaction, Emotional management. NPK liquid-fertilizer, Positive feelings.
Co-Authors A. Wahib Muhaimin Abdul Wahib Muhaimin Abdul Wahib Muhaimin Abdul Wahib Muhaimin Afrizal Wisnu Wardana Agus Tjahjono Agustina Shinta Agustina Shinta Agustina, Silvina Alia Fibrianingtyas Andrean Eka Hardana Andrean Eka Hardana Anisa Aprilia Anisa Aprilia Anisah Anisah Aprilia, Della Ardiyanto, Anang Nur Arif Yustian Maulana Noor Aswar, Ravita Nila Awuk, Melania Bawana, Surya Praja Dwi Budi Setiawan Budi Setiawan Budi Setiawan Budi Setiawan Cholista Ferry Irawan Dafit Bayu Prasetiyo Deana Aulia Juvitasari Deana Aulia Juvitasari Destyana Ellingga Pratiwi Dina Riana, Fitria Djauharie, M. Edo Nanda Pratama Djoko Koestiono Djoko Koestiono Djoko Koestiono Dwi Laila Maulida Dwi Laila Maulida Edi Dwi Cahyono EFFY YUSWITA EFFY YUSWITA Elita Dewi, Heptari Elva Rahmat W Erlin Dwi Wardani Fahmi Yudhi F. Fath, Sabil Fajar Fenny Kusumawardani Fikroh, Nubdatul Fitria Dina Riana Fitrotul Laili Harahap, Yerho David Hasudungan Hardana, Andrean Eka Hendra Kurniawan Heptari Elita Dewi Heru HS Santoso Ilmi Pariasa, Imaniar Imaniar Ilmi Pariasa Johannes Maruli Tua Juvitasari, Deana Aulia Kusriningtyas, Destin Fitriah Lailatus Sa'adah, Siti Larasati, Ami Retno Lin, Chun-Nan Malelak, Sonya Lisabel May Vindari Mekasari, Firsta Koesdyah Moh. Shadiqur Rahman Muhamad Zainudin Murning Nike Shelvi Yannasari Ningsih, Eka Indah Suprapti Noor, Arif Yustian Maulana Novi Haryati Novi Haryati Nurirrozak, Muhamad Zahran Paramita Dwiasti Ramadhani Pramudita, Ranatasya Prasetyaningrum, Dian Islami Priyo Wicaksono Putri, Della Aprilia Danaparamita Rachman Hartono Rachman Hartono Rachman Hartono Rahman, M Shadiqur Ratutria, Salwa Eugenia Ratya Anindita Ratya Anindita Rayesa, Neza Fadia Risanda, Aisya Riski Agung Lestariadi Riskina Aulawiah Riyanti Isaskar Rokhman, Arif Rosihan Asmara Sa'adah, Siti Lailatus Sa’adah, Siti Lailatus Shaleh, Mohammad Ilyas Sholikhah, Anna Nafiah Karimatus Silvina Agustina Sonya Lisabel Malelak Sonya Lisabel Malelak Suhartini Suhartini Syafrial Taufik Rizal Dwi Adi Nugroho TJONG AGUNG SURYAWIJAYA Tyagita, Malva Nurina Usda Kristina Tassariya Usmanisa, Maslikhatur Rodiyah Sita Werdiavy, Renno yulianti, Nurdiana Yuswita, Effy