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All Journal Jurnal Teknologi Perikanan dan Kelautan AGRIEKONOMIKA AGRISE Habitat PROFIT : Jurnal Administrasi Bisnis MIX : Jurnal Ilmiah Manajemen IMAGE E-Dimas: Jurnal Pengabdian kepada Masyarakat Jurnal Penelitian Pendidikan IPA (JPPIPA) Jurnal SEPA (Social Economic and Agribusiness Journal) JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) Journal of Socioeconomics and Development JMM (Jurnal Masyarakat Mandiri) Jurnal Teknik Pertanian Lampung (Journal of Agricultural Engineering) Agrisocionomics: Jurnal Sosial Ekonomi Pertanian Jurnal Manajemen Pemasaran AGROMIX Journal of Aquaculture and Fish Health Advances in Food Science, Sustainable Agriculture and Agroindustrial Engineering (AFSSAAE) Agro Bali: Agricultural Journal Agriecobis : Journal of Agricultural Socioeconomics and Business International Journal of Business, Technology, and Organizational Behavior (IJBTOB) IIJSE
Silvana Maulidah
Universitas Brawijaya
Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Immunology & microbiology Industrial & Manufacturing Engineering Library & Information Science Materials Science & Nanotechnology Mechanical Engineering Physics Social Sciences Other

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PENDAMPINGAN INOVASI NEW-PACKAGING DAN STRATEGI PEMASARAN PRODUK TEH BUNGA TELANG DALAM MENINGKATKAN KUALITAS DAN DAYA SAING PRODUK LOKAL Dewi, Heptari Elita; Haryati, Novi; Aprilia, Anisa; Yuswita, Effy; Koestiono, Djoko; Pariasa, Imaniar Ilmi; Hardana, Andrean Eka; Hartono, Rachman; Riana, Fitria Dina; Maulidah, Silvana; Noor, Arif Yustian Maulana
JMM (Jurnal Masyarakat Mandiri) Vol 8, No 3 (2024): Juni
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jmm.v8i3.23016

Abstract

Abstrak: Komunitas Puri Hijau Royo-royo memproduksi produk teh bunga telang dengan kemasan yang sederhana dan belum ada kelengkapan informasi pada kemasan tersebut. Pemasaran yang dilakukan juga masih terbatas. Pengabdian masyarakat ini bertujuan untuk meningkatkan pengetahuan dan hardskill mitra dalam pengolahan bunga telang, pembuatan desain dan logo kemasan yang lebih menarik, dan pemasaran olahan berupa teh bunga telang.: mengidentifikasikan kebutuh mitra yaitu Komunitas Puri Hijau Royo-royo, melakukan pelatihan pendampingan Pengolahan Bunga Telang, melakukan pelatihan desain pengemasan dan foto produk untuk peningkatan strategi pemasaran teh bunga telang. Metode yang digunakan antara lain mengidentifikasi kebutuhan mitra, persiapan material pengabdian, pelatihan dan pendampingan, dan evaluasi kegiatan. Mitra kegiatan ini adalah anggota aktif dari komunitas Puri Hijau Royo-royo sebanyak 15 orang. Evaluasi yang digunakan menggunakan kuesioner pre test dan post test untuk mengukur pemahaman peserta. Setelah dilaksanakan kegiatan pengabdian masyarakat, terjadi peningkatan pemahaman yang cukup tinggi sebesar 49% setelah pemberian materi tentang pengemasan dan pemasaran produk teh bunga telang. Kemasan dan label yang diajukan oleh tim pengabdian memenuhi harapan peserta, dan rata-rata peserta sangat setuju bahwa pengetahuan mereka bertambah setelah adanya kegiatan pengabdian kepada masyarakat ini. Abstract: The Puri Hijau Royo-Royo Community produces telang flower tea products with simple packaging, and there is no complete information on the packaging. The marketing carried out is limited. This community service aims to increase partners' knowledge and hard skills in processing butterfly pea flowers, creating more attractive packaging designs and logos, and marketing processed telang flower tea. The methods used include identifying partner needs, preparing service materials, training-mentoring, and evaluating activities. The partners for this activity are 15 active members of the Puri Hijau Royo-Royo community. The evaluation used pre-test and post-test questionnaires to measure participants' understanding. After carrying out community service activities, there was a fairly high increase in understanding of 49% after providing material on packaging and marketing of butterfly pea flower tea products. The packaging and labels proposed by the service team met the participants' expectations, and on average, the participants strongly agreed that their knowledge had increased after this community service activity.
Application of Word of Mouth (WOM), Information Quality, and Brand Trust in Increasing Customer Loyalty of Rice Seeds of Inpari 32 Variety Murning; Abdul Wahib Muhaimin; Silvana Maulidah
Jurnal Penelitian Pendidikan IPA Vol 10 No SpecialIssue (2024): Science Education, Ecotourism, Health Science
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jppipa.v10iSpecialIssue.7543

Abstract

The purpose of this study was to determine the effect of Word of Mouth (WOM), information quality, and brand trust in increasing customer loyalty of rice seed varieties inpari 32. This research was conducted at Gapoktan Rahayu, Temu Village, Kanor District, Bojonegoro Regency. It is a research that adopts a quantitative approach. In data analysis, this study uses the PLS-SEM (Partial Least Square-Structural Equation Modelling) method to evaluate the impact of Word of Mouth (WOM), Information Quality and Brand Trust variables on Customer Loyalty on Inpari 32 variety products. Based on the results of the study, it was obtained that the first hypothesis to the fifth hypothesis all had a significant effect on increasing customer loyalty for Inpari 32 variety rice seeds. Word Of Mouth (WOM) has a crucial role because it is able to direct, recommend, and provide positive information about the product. Information Quality provides information to customers that the product meets their needs completely and accurately. Brand Trust makes consumers believe in the quality and reliability of the product. Customer loyalty is reflected in their desire to continue to buy products, recommend to others, and are willing to pay more and wait for the availability of goods.
Analysis of the Correlation Between the Effectiveness of Subsidized Fertilizers and Farmer Welfare: The Role of Livelihood Asset Management Strategy (Case Study of Wedi, Kapas, Bojonegoro, East Java) Nike Shelvi Yannasari; Silvana Maulidah; Riyanti Isaskar
Jurnal Penelitian Pendidikan IPA Vol 10 No 12 (2024): December
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jppipa.v10i12.7739

Abstract

Most residents of Wedi village work as farmers. There are 3 farmer groups in Wedi village: Tani Makmur, Mekar Tani, and Tunas Harapan. This study aims to analyze the factors influencing the effectiveness of subsidized fertilizer distribution and to determine the correlation between the effectiveness of subsidized fertilizer distribution in increasing rice productivity in Wedi Village, Kapas District, Bojonegoro Regency. The number of samples in this study was 82 respondents measured based on the three farmer groups. The method used for analysis was SEM PLS. Data collection techniques in this study were in the form of primary and secondary data with quantitative analysis using a Likert scale. The results of the analysis showed that livelihood assets significantly influenced distribution effectiveness and farmer welfare, distribution effectiveness had a mediating effect on the correlation between livelihood assets and farmer welfare. Farmer welfare can be seen from income and the amount of farm production that can be measured in rupiah units in one season.
BUSINESS DEVELOPMENT STRATEGY FOR CATFISH REARING AT CIRCULAR TANK IN GUNUNGKIDUL, YOGYAKARTA PROVINCE: STRATEGI PENGEMBANGAN BISNIS PEMBESARAN IKAN LELE KOLAM BUNDAR DI GUNUNGKIDUL, DAERAH ISTIMEWA YOGYAKARTA Sholikhah, Anna Nafiah Karimatus; Muhaimin, Abdul Wahib; Maulidah, Silvana; Koestiono, Djoko; Tjahjono, Agus
Jurnal Teknologi Perikanan dan Kelautan Vol. 17 No. 1 (2026): FEBRUARY 2026
Publisher : Fakultas Perikanan dan Ilmu Kelautan, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24319/jtpk.17.69-80

Abstract

Sektor perikanan mempunyai peran penting dan potensial bagi perekonomian Indonesia. Usaha perikanan di Indonesia terbagi dalam 3 subsektor usaha, yaitu perikanan tangkap, budidaya, dan pengolahan. Koperasi Mina Mulya Maju Mandiri (4M) merupakan koperasi perikanan yang bergerak dalam bidang koperasi produksi (pembibitan, pembesaran, pemasaran, pengadaan sarana dan prasarana perikanan) dan koperasi simpan pinjam yang berada di Kapanewon Semin, Kabupaten Gunungkidul, Daerah Istimewa Yogyakarta. Koperasi 4M mempunyai komunitas anggota budidaya yang menjalankan usaha budidaya ikan lele di bawah bimbingan dan pengawasan koperasi. Tujuan dari penelitian ini adalah merumuskan strategi pengembangan usaha budidaya ikan lele di kolam bundar dengan identifikasi faktor internal dan eksternal, perencanaan usaha dengan analisis SWOT, dan menganalisis strategi pengembangan usaha yang akan diterapkan. Penelitian ini menggunakan metode penelitian deskriptif dengan data kualitatif dan data kuantitatif. Sumber data dalam penelitian ini terdiri atas data primer dan data sekunder yang diperoleh dari jurnal ilmiah, laporan penelitian terdahulu, dan Badan Pusat Statistik (BPS) Kabupaten Gunungkidul dan Daerah Istimewa Yogyakarta. Metode pengumpulan data dilakukan dengan cara observasi, dokumentasi, dan wawancara. Hasil penelitian menunjukkan bahwa posisi usaha berada pada kuadran I (agresif) dengan langkah strategi SO (strengths and opportunities) untuk merumuskan strategi pengembangan usaha budidaya ikan lele kolam bundar di Koperasi Mina Mulya Maju Mandiri (4M).
EFISIENSI PROFIT, BIAYA DAN PENERIMAAN USAHATANI PADI ORGANIK DI KECAMATAN TRAWAS, KABUPATEN MOJOKERTO, JAWA TIMUR Fath, Sabil Fajar; Abdul Wahib Muhaimin; Silvana Maulidah; Budi Setiawan; Djoko Koestiono
Jurnal Ekonomi Pertanian dan Agribisnis Vol. 10 No. 1 (2026)
Publisher : Department of Agricultural Social Economics, Faculty of Agriculture, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/

Abstract

Penelitian ini bertujuan untuk menganalisis efisiensi profit, efisiensi biaya dan efisiensi penerimaan usahatani padi organik di Kecamatan Trawas, Kabupaten Mojokerto, melalui alat analisis Data Envelopment Analysis (DEA) serta korelasi efisiensi profit dengan efisiensi biaya dan efisiensi penerimaan melalui alat analisis uji korelasi. Penelitian ini dilatar belakangi oleh pentingnya efisiensi profit dalam meningkatkan daya saing dan keberlanjutan usahatani padi organik dan korelasinya dengan efisiensi biaya dan penerimaan. Data yang digunakan adalah kuantitas dan harga dari input serta yaitu benih, pupuk organik, pestisida, dan tenaga kerja  serta output produksi dari 100 petani padi organik yang menjadi sampel. Rata-rata efisiensi profit petani padi organik berada pada tingkat 0,821. Rata-rata efisiensi biaya petani padi organik berada pada tingkat 0,817. Rata-rata efisiensi penerimaan petani padi organik berada pada tingkat 0,884. Korelasi efisiensi profit dengan efisiensi biaya sebesar 0,548. Korelasi efisiensi profit dengan efisiensi penerimaan sebesar 0,981. Penelitian ini menjelaskan pentingnya pengoptimalan penggunaan biaya dalam input produksi dan peningkatan penerimaan untuk mendapatkan efisiensi profit yang lebih baik pada usahatani padi organik.
How Sustainable is the Silk Weaving Agroindustry? Evidence from Wajo Regency, South Sulawesi, Using Multi-Dimensional Scaling Suratmi; Maulidah, Silvana; Kustanti , Asihing; Rahayu, Farida; Pipatprapa , Anirut
Jurnal Penelitian Pendidikan IPA Vol 12 No 1 (2026)
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jppipa.v12i1.13881

Abstract

This study evaluates the sustainability level of the silk weaving agroindustry in Wajo Regency, South Sulawesi, using a Multi-Dimensional Scaling (MDS) approach across four dimensions: economic, social, environmental, and resource based. Data were collected from 86 silk weaving agroindustry units through surveys and structured interviews. The results show that the overall sustainability status is classified as moderately sustainable, with sustainability index values of 72% (economic), 68% (resource), 64% (social), and 53% (environmental). The economic dimension demonstrates the strongest performance, reflecting relatively stable profitability and market accessibility, while the environmental dimension exhibits the lowest score, indicating weaknesses in waste management practices, the adoption of environmentally friendly materials, and environmental standards. These findings highlight environmental management as the main leverage point for improving overall sustainability. This study contributes to applied sustainability science by providing a quantitative, multidimensional assessment framework for traditional agroindustries and offers empirical evidence to support sustainability-oriented policy formulation and the strategic development of local silk weaving enterprises.
Improving Sustainability in the Palm Oil Supply Chain: Cradle-to-Gate Economic, Environmental, and Social Life Cycle Evidence from Indonesia Fadlillah, Muhammad Salman Hanan; Maulidah, Silvana; Riana, Fitria Dina
Jurnal Penelitian Pendidikan IPA Vol 12 No 1 (2026)
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jppipa.v12i1.14208

Abstract

The palm oil supply chain plays a strategic role in Indonesia’s economy; however, it faces persistent sustainability challenges related to economic volatility, environmental impacts, and social issues. These challenges necessitate an integrated sustainability assessment across all stages of the supply chain. This study aims to evaluate the sustainability performance of the palm oil agroindustry in North Sumatra, Indonesia, by simultaneously assessing economic, environmental, and social dimensions using a Life Cycle Thinking (LCT) approach. The study applies Life Cycle Costing (LCC) to assess lifecycle costs and financial feasibility, Life Cycle Assessment (LCA) using ReCiPe Midpoint (H) and USEtox methods to evaluate environmental impacts, and Social Life Cycle Assessment (SLCA) to analyze social performance. The assessment scope is cradle to gate, covering plantation activities through Crude Palm Oil (CPO) processing. Primary data were collected from 90 respondents, including workers and local communities, through surveys and interviews. Secondary data were used to compile life cycle inventories and cost structures. The results indicate that fertilization, pest and disease control, and fossil-based electricity consumption at the processing stage are the main contributors to environmental impacts, particularly global warming, eutrophication, and toxicity. Economically, the palm oil supply chain generates positive value added and is financially feasible. Social indicators generally meet minimum regulatory standards. Overall, the ecoefficiency assessment categorizes the system as affordable but not yet environmentally sustainable due to high environmental costs. The novelty of this study lies in the integrated application of LCC, LCA, and SLCA within a single cradle-to-gate framework for the palm oil agroindustry in Indonesia, enabling a comprehensive and simultaneous sustainability evaluation
Enhancing agro-tourism through travel inspiration and hedonic motivation on visit intention Sa'adah, Siti Lailatus; Maulidah, Silvana; Asmara, Rosihan; Rahman, M Shadiqur
Agriekonomika Vol 14, No 2: October 2025
Publisher : Department of Agribusiness, Faculty of Agriculture, Universitas Trunojoyo Madura, Indonesi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/agriekonomika.v14i2.28364

Abstract

The proliferation of short-form videos, especially on platforms like TikTok, has become a powerful tourism marketing tool, influencing travelers' decisions and intentions. This study examines how the characteristics of these videos affect visit intentions, with travel inspiration and hedonic motivation as mediators, and openness to experience as a moderator. Using convenience sampling, 174 active TikTok users were surveyed and analyzed through partial least squares. The results show that short-form videos significantly influence travel inspiration, which in turn positively impacts hedonic motivation and travel intention. Travel inspiration also mediates the effect of short-form videos on both hedonic motivation and travel intention. Furthermore, openness to experience enhances the relationship between short-form videos and travel intention. All eight hypotheses tested were found to have a positive and significant effect, indicating that short-form videos effectively shape travel decisions through various motivational factors.
Co-Authors A. Wahib Muhaimin Abdul Wahib Muhaimin Abdul Wahib Muhaimin Abdul Wahib Muhaimin Afrizal Wisnu Wardana Agus Tjahjono Agustina Shinta Agustina Shinta Agustina, Silvina Alia Fibrianingtyas Andrean Eka Hardana Andrean Eka Hardana Anisa Aprilia Anisa Aprilia Anisah Anisah Aprilia, Della Ardiyanto, Anang Nur Arif Yustian Maulana Noor Aswar, Ravita Nila Awuk, Melania Bawana, Surya Praja Dwi Budi Setiawan Budi Setiawan Budi Setiawan Budi Setiawan Cholista Ferry Irawan Dafit Bayu Prasetiyo Deana Aulia Juvitasari Deana Aulia Juvitasari Destyana Ellingga Pratiwi Dina Riana, Fitria Djauharie, M. Edo Nanda Pratama Djoko Koestiono Djoko Koestiono Djoko Koestiono Dwi Laila Maulida Dwi Laila Maulida Edi Dwi Cahyono EFFY YUSWITA EFFY YUSWITA Elita Dewi, Heptari Elva Rahmat W Erlin Dwi Wardani Fadlillah, Muhammad Salman Hanan Fahmi Yudhi F. Farida Rahayu Fath, Sabil Fajar Fenny Kusumawardani Fikroh, Nubdatul Fitria Dina Riana Fitrotul Laili Hardana, Andrean Eka Hasanah, Miftaul Hendra Kurniawan Heptari Elita Dewi Heru HS Santoso Ilmi Pariasa, Imaniar Imaniar Ilmi Pariasa Johannes Maruli Tua Juvitasari, Deana Aulia Kusriningtyas, Destin Fitriah Kustanti , Asihing Lailatus Sa'adah, Siti Larasati, Ami Retno Lin, Chun-Nan May Vindari Mekasari, Firsta Koesdyah Moh. Shadiqur Rahman Muhamad Zainudin Murning Nike Shelvi Yannasari Ningsih, Eka Indah Suprapti Noor, Arif Yustian Maulana Novi Haryati Novi Haryati Nurirrozak, Muhamad Zahran Paramita Dwiasti Ramadhani Pipatprapa , Anirut Pramudita, Ranatasya Prasetyaningrum, Dian Islami Priyo Wicaksono Putri, Della Aprilia Danaparamita Rachman Hartono Rachman Hartono Rachman Hartono Rahman, M Shadiqur Ratutria, Salwa Eugenia Ratya Anindita Ratya Anindita Rayesa, Neza Fadia Risanda, Aisya Riski Agung Lestariadi Riskina Aulawiah Riyanti Isaskar Rokhman, Arif Rosihan Asmara Sa'adah, Siti Lailatus Sa’adah, Siti Lailatus Shaleh, Mohammad Ilyas Sholikhah, Anna Nafiah Karimatus Silvina Agustina Sonya Lisabel Malelak Sonya Lisabel Malelak Suhartini Suhartini Suratmi Syafrial Taufik Rizal Dwi Adi Nugroho TJONG AGUNG SURYAWIJAYA Usda Kristina Tassariya Usmanisa, Maslikhatur Rodiyah Sita Werdiavy, Renno Yerho David Hasudungan Harahap yulianti, Nurdiana Yuswita, Effy