Articles
<![CDATA[Integration of Sustainable Entrepreneurship and Green Economy to Improve Food Security in Malang City ]]>
<![CDATA[Usmanisa, Maslikhatur Rodiyah Sita]]>;
<![CDATA[Fitria Dina Riana]]>;
<![CDATA[Silvana Maulidah]]>
<![CDATA[ Jurnal Ekonomi Pertanian dan Agribisnis Vol. 9 No. 3 (2025) ]]>
Publisher : <![CDATA[Department of Agricultural Social Economics, Faculty of Agriculture, Brawijaya University ]]>
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DOI: 10.21776/ub.jepa.2025.009.03.2
<![CDATA[As an initiative to move away from conventional agriculture and increase food production, the Badan Keamanan Pangan (BKP) since 2010 has implemented the Sustainable of Kawasan Rumah Pangan Lestari (KRPL) or currently known as the Yard Utilization Program. This study aims to explore more deeply how sustainable entrepreneurship and green economy can synergize to improve food security in Malang City, with moderation in the role of institutions in the yard utilization program. The existence of entrepreneurship that prioritizes environmentally friendly practices is also an asset for green transformation, with the existence of sustainable entrepreneurship, it can be interpreted that agricultural activities are one of the efforts to support green transformation. The data results from the research were analyzed using the SEM-PLS tool with the WarpPLS 8.0 approach. Based on the research conducted, it can be concluded that through entrepreneurship created from the sustainable yard utilization program by taking into account environmental, social and economic aspects, it was revealed that areas that initially had a medium food insecurity status experienced an increase in food security status.]]>
<![CDATA[THE LEVEL OF CUSTOMER SATISFACTION WITH THE MARKETING MIX (9P) IN KOPI NAKO SLIPI ]]>
<![CDATA[Djauharie, M. Edo Nanda Pratama]]>;
<![CDATA[Muhaimin, Abdul Wahib]]>;
<![CDATA[Haryati, Novi]]>;
<![CDATA[Maulidah, Silvana]]>
<![CDATA[ Agricultural Socio-Economics Journal Vol. 23 No. 4 (2023): OCTOBER ]]>
Publisher : <![CDATA[Socio-Economics/Agribusiness Department ]]>
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DOI: 10.21776/ub.agrise.2023.023.4.2
<![CDATA[Marketing strategy is a way to gain competitive advantage for companies that produce goods or services. The importance of analyzing the value of the level of customer satisfaction with the company's marketing mix to determine the characteristics of consumers, the level of importance and performance of the company's marketing mix and the level of customer satisfaction. With this research, it is hoped that the company can improve and develop its marketing strategy and provide recommendations to improve the performance of the marketing mix (9P). This research uses a descriptive quantitative approach and was conducted in December 2021-February 2022. The research method used is Importance Performance Index and Customer Satisfaction Index. The research respondents were 90 people using purposive sampling method and processed using SPSS 26 and Microsoft Excel. Based on the results of the Importance Performance Analysis, the overall results have an average value of the indicator suitability level at the Nako Slipi Coffee Shop of 91.37 %. This value is included in the good category. However, the indicator performance level has not reached 100% so that the store needs to improve the performance indicators of the marketing mix attributes which are still unsatisfactory, especially on the promotional media indicator (X4.2). Based on the results of the analysis using the Customer Satisfaction Index, the general level of customer satisfaction is 87.20 % and is included in the very satisfied category. This explains that most consumers are very satisfied with the performance of the marketing mix attributes (9P) carried out by the Nako Slipi Coffee Shop in general.]]>
<![CDATA[The Formulation of Strategic Management for Market Development and Competition of Ground Coffee Product in SMEs of East Manggarai Regency ]]>
<![CDATA[Awuk, Melania]]>;
<![CDATA[Djoko Koestiono]]>;
<![CDATA[Silvana Maulidah]]>;
<![CDATA[Riskina Aulawiah]]>
<![CDATA[ HABITAT Vol. 33 No. 3 (2022): December ]]>
Publisher : <![CDATA[Department of Social Economy, Faculty of Agriculture , University of Brawijaya ]]>
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DOI: 10.21776/ub.habitat.2022.033.3.22
<![CDATA[The business unit's development is determined by its ability to design a marketing strategy. This study was intended to determine the criteria and sub-criteria for marketing resources using the ANP model and formulate an alternative marketing strategy using the TOPSIS method in small and medium enterprises (SMEs) for the ground coffee product in East Manggarai Regency. The sampling method used in this research is proposive sampling. Data collected using a questionnaire from 36 respondents. Research method study used analytical network process (ANP) and techinique for order preference by similarity to an ideal solution (TOPSIS) for the method. The ANP was used to analyze the priority of the sub-criteria of marketing resources, while the TOPSIS was used to determine the highest preference value on alternative marketing strategies. This study revealed that the sub-criteria with the highest weight for formulating alternative marketing strategies was the sub-criteria for the process of developing effective new products and services with a weight of 0.118. The highest preference value for alternative marketing strategies is the differentiation strategy with a value of 1.00. Hence, it can be concluded that an appropriate strategy for marketing development and competition of ground coffee products in SMEs of East Manggarai Regency is a differentiation strategy supported by the selected sub-criteria of the process of developing effective new products and services.]]>
<![CDATA[Awareness of Household Food Waste Management with A Zero-Waste Concept: A Preliminary Study ]]>
<![CDATA[Aprilia, Anisa]]>;
<![CDATA[Novi Haryati]]>;
<![CDATA[Heptari Elita Dewi]]>;
<![CDATA[Imaniar Ilmi Pariasa]]>;
<![CDATA[Andrean Eka Hardana]]>;
<![CDATA[Rachman Hartono]]>;
<![CDATA[Djoko Koestiono]]>;
<![CDATA[Effy Yuswita]]>;
<![CDATA[Fitria Dina Riana]]>;
<![CDATA[Silvana Maulidah]]>;
<![CDATA[Dwi Laila Maulida]]>;
<![CDATA[Usda Kristina Tassariya]]>
<![CDATA[ HABITAT Vol. 33 No. 2 (2022): August ]]>
Publisher : <![CDATA[Department of Social Economy, Faculty of Agriculture , University of Brawijaya ]]>
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DOI: 10.21776/ub.habitat.2022.033.2.13
<![CDATA[This is pilot study designed to ascertain college students' understanding of domestic food waste management using an online questioner. The descriptive results section of the report is used to describe the central tendency of the data collected for each variable. Meanwhile, the people who took part in the research were all part of a webinar on waste management that was led by people from universities and environmental groups. The findings indicated that students' knowledge of domestic food waste management remained diverse. Some of them continue to view waste management as a time-consuming and demanding activity. Community understanding about waste management, especially food, should be given early and started at home. As a result, environmentally friendly activities must be regularly promoted and implemented at the school, university, government, and community levels in order to improve people's quality of life.]]>
<![CDATA[Improving Employee Productivity Through TQM with the Meditating effect of ICR ]]>
<![CDATA[Werdiavy, Renno]]>;
<![CDATA[Muhaimin, Abdul Wahib]]>;
<![CDATA[Maulidah, Silvana]]>
<![CDATA[ HABITAT Vol. 33 No. 2 (2022): August ]]>
Publisher : <![CDATA[Department of Social Economy, Faculty of Agriculture , University of Brawijaya ]]>
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DOI: 10.21776/ub.habitat.2022.033.2.14
<![CDATA[Because of the high level of competition, businesses need to have an excellent quality management system, which they may attain through Total Quality Management (TQM), to improve their chances of succeeding in the marketplace. It will benefit the productivity of the company's personnel, who are the primary resource in any activity the organization undertakes. ICR needs to be supported by the deployment of TQM in the organization. This demands the company's employees be prepared to face change and improve the quality of their products and processes. This study aims to investigate the impact of TQM dimensions on employee productivity and the function that ICR plays as a mediator in the connection between TQM and employee productivity. Between the months of January and March of 2022, this investigation was carried out at a cocoa agroindustry company located in Bali. Total sampling, also known as a census, is the method of data collection, and structural equation modeling using partial least squares is the approach selected for data analysis (SEM-PLS). According to the findings, the TQM component has a beneficial impact on staff productivity and helps to promote the effect of change readiness, which acts as a mediator.]]>
<![CDATA[The Effect of Relationship Marketing on Customer Gratitude and Customer Loyalty at Farm to Table Business ]]>
<![CDATA[Mekasari, Firsta Koesdyah]]>;
<![CDATA[Setiawan, Budi]]>;
<![CDATA[Isaskar, Riyanti]]>;
<![CDATA[Koestiono, Djoko]]>;
<![CDATA[Syafrial]]>;
<![CDATA[Maulidah, Silvana]]>
<![CDATA[ HABITAT Vol. 34 No. 3 (2023): December ]]>
Publisher : <![CDATA[Department of Social Economy, Faculty of Agriculture , University of Brawijaya ]]>
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DOI: 10.21776/ub.habitat.2023.034.3.21
<![CDATA[Farm to Table Business is one of the platform for selling agricultural products by digital marketing that really needs a relationship marketing strategy to add customers and increase customer loyalty by increasing customer gratitude. Relationship marketing is a form of strategy to retain customers. The purpose of this research is to analyze the effect of relationship marketing on customer gratitude and the effect of customer gratitude on customer loyalty at Farm to Table Business. This study used a purposive sampling technique to determine the sample with a total of 100 respondents. The data analysis technique in this study used SEM PLS (Partial Least Square) with Warp PLS 7.0 software. The results of this research show that: (1) Relationship marketing has a positive and highly significant effect on customer gratitude by 0.22; (2) Customer Gratitude has a positive and highly significant effect on customer loyalty by 0.56.]]>
<![CDATA[The Application Theory of Planned Behavior to Predict an Indonesian Muslim Student’s Intention to Buy Halal Foods in Taiwan ]]>
<![CDATA[Ardiyanto, Anang Nur]]>;
<![CDATA[Lin, Chun-Nan]]>;
<![CDATA[Maulidah, Silvana]]>;
<![CDATA[Moh. Shadiqur Rahman]]>;
<![CDATA[Shaleh, Mohammad Ilyas]]>
<![CDATA[ HABITAT Vol. 35 No. 1 (2024): April ]]>
Publisher : <![CDATA[Department of Social Economy, Faculty of Agriculture , University of Brawijaya ]]>
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DOI: 10.21776/ub.habitat.2024.035.1.8
<![CDATA[There are many of foreign students who studying abroad are certainly present an opportunity in it self. Food business become one of the emerging opportunities yet have to address consumer needs. An international student who wants to buy food surely have their own criteria. It is not only about the type and taste of the food but also the other aspect that they need to pay attention the most related to the status of halal food for them who become a Muslim. Halal food are those any kinds of various foods that are allowed to be eaten and drunk as long as it is suit with the provisions of Islamic law. This study uses Theory of Planned Behaviors to find out the best variables in predicting the purchase intention of halal foods in Taiwan specifically for an Indonesian Muslim students in Taiwan. Online questionnaire using Google Forms was used to predict for amount 342 an Indonesian Muslim students participate as the research sampling. This research used SEM PLS analysis using WarpPLS 7.0 software. For the result, Theory of Planned Behavior able to be used as a variable to predict the level of purchase intention in halal foods. The Attitude and Subjective Norm has significant result yet the perceived behavioral control has strongly significant results. The last one is about the religiosity that could be used by examine the purchase intention for halal foods as an intervening or mediating variable for this research.]]>
<![CDATA[Effectiveness of the Independent Farmer Card Program and its Impact on Farmer Welfare ]]>
<![CDATA[Rokhman, Arif]]>;
<![CDATA[Muhaimin, A. Wahib]]>;
<![CDATA[Maulidah, Silvana]]>
<![CDATA[ Agro Bali : Agricultural Journal Vol 7, No 3 (2024) ]]>
Publisher : <![CDATA[Universitas Panji Sakti ]]>
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DOI: 10.37637/ab.v7i3.1849
<![CDATA[Every policy program that is made needs to be evaluated in order to know its successes and shortcomings, one of which can be done by measuring its effectiveness. This study was conducted to analyze the effectiveness of the independent farmer card and its effect on improving farmers' welfare. It is a study that uses a quantitative approach. The sample was selected using random sampling using the Slovin formula so that 100 respondents were obtained. Data analysis was conducted using Structural Equation Modeling-Partial Least Square (SEM-PLS). The results showed that the effect of the CIPP Model on the effectiveness of the Independent Farmer Card Program (KPM) in Bojonegoro Regency showed positive results. Factors such as monitoring, objectives, socialization, and targeting accuracy of the program contribute to its effectiveness. In addition, improvements in each component of the CIPP Model (Context, Input, Process, Product) were shown to increase the program's effectiveness, which also significantly impacted the welfare of farmers in the area.]]>
<![CDATA[How Important is e-WOM for an Agrotourism in Batu City? Second-order PLS-SEM Approach ]]>
<![CDATA[Nurirrozak, Muhamad Zahran]]>;
<![CDATA[Maulidah, Silvana]]>;
<![CDATA[Haryati, Novi]]>;
<![CDATA[Isaskar, Riyanti]]>
<![CDATA[ MIX: JURNAL ILMIAH MANAJEMEN Vol 14, No 1 (2024): MIX: Jurnal Ilmiah Manajemen ]]>
Publisher : <![CDATA[Universitas Mercu Buana ]]>
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DOI: 10.22441/jurnal_mix.2024.v14i1.008
<![CDATA[Objectives: The objective of this research is to compare the influence of each dimension (first-order e-WOM) with its second-order e-WOM. This research also examined how e-WOM can influence tourists' decision behavior and satisfaction in Batu City agrotourism. Methodology: This research was conducted using primary data in 2023. The population in this study consists of 119 respondents who have visited agrotourism in Batu City and obtained information about agrotourism from e-WOM on Social Networking Services. The data was processed using Warp-Partial Least Square (WarpPLS) 8.0.Finding: E-WOM has proven itself as a valuable source of information for tourists visiting agrotourism in the city of Batu. With the help of e-WOM, tourists can obtain more up-to-date insights into the conditions of agrotourism. Agrotourism operators also benefit since they receive free marketing from their tourists.Conclusion: Overall, this research results indicate a contrasting comparison between the first-order e-WOM model and the second-order e-WOM. Only two dimensions of e-WOM, namely the valence of opinion and content, have a direct influence on visitation decisions and tourist satisfaction. Additionally, this study demonstrates that all three dimensions of e-WOM collectively have a significant impact on tourist behavior. Second-order e-WOM has a more substantial impact on tourists in influencing their decisions and satisfaction levels.]]>
<![CDATA[Pengaruh Bauran Pemasaran Terhadap Keputusan Pembelian Kopi Herbal Melalui Sikap dan Minat Beli Konsumen Sebagai Variabel Mediasi ]]>
<![CDATA[Fikroh, Nubdatul]]>;
<![CDATA[Muhaimin, Abdul Wahib]]>;
<![CDATA[Maulidah, Silvana]]>
<![CDATA[ Jurnal Ekonomi Pertanian dan Agribisnis Vol. 8 No. 2 (2024) ]]>
Publisher : <![CDATA[Department of Agricultural Social Economics, Faculty of Agriculture, Brawijaya University ]]>
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DOI: 10.21776/ub.jepa.2024.008.02.22
<![CDATA[Penelitian ini bertujuan untuk menganalisis pengaruh bauran pemasaran terhadap keputusan pembelian melalui sikap dan niat membeli sebagai variabel mediasi. Penelitian ini menggunakan pendekatan deskriptif kuantitatif dengan teknik non-probability sampling dengan menggunakan metode purposive sampling, dengan sampel sebanyak 105 orang konsumen kopi herbal “Akar Jaya†di Kecamatan Sangkapura Kabupaten Gresik. Untuk analisis data menggunakan analisis SEM-PLS dengan software SmartPLS 4.0. Hasil penelitian menunjukkan bahwa bauran pemasaran berpengaruh negatif dan tidak signifikan terhadap keputusan pelanggan, namun bauran pemasaran berpengaruh positif dan signifikan terhadap sikap dan niat beli. Temuan penting dari penelitian ini adalah bahwa sikap dan niat beli berperan memediasi antara bauran pemasaran dengan keputusan pembelian, terbukti dengan hasil yang menunjukkan adanya hubungan yang positif dan signifikan.]]>
