Article Per Year (5 Year)
p-Index From 2021 - 2026
7.052
P-Index
This Author published in this journals
All Journal Jurnal Teknologi Perikanan dan Kelautan AGRIEKONOMIKA AGRISE Habitat PROFIT : Jurnal Administrasi Bisnis MIX : Jurnal Ilmiah Manajemen IMAGE E-Dimas: Jurnal Pengabdian kepada Masyarakat Jurnal Penelitian Pendidikan IPA (JPPIPA) Jurnal SEPA (Social Economic and Agribusiness Journal) JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) Journal of Socioeconomics and Development JMM (Jurnal Masyarakat Mandiri) Jurnal Teknik Pertanian Lampung (Journal of Agricultural Engineering) Agrisocionomics: Jurnal Sosial Ekonomi Pertanian Jurnal Manajemen Pemasaran AGROMIX Journal of Aquaculture and Fish Health Advances in Food Science, Sustainable Agriculture and Agroindustrial Engineering (AFSSAAE) Agro Bali: Agricultural Journal Agriecobis : Journal of Agricultural Socioeconomics and Business International Journal of Business, Technology, and Organizational Behavior (IJBTOB) IIJSE
Silvana Maulidah
Universitas Brawijaya
Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Immunology & microbiology Industrial & Manufacturing Engineering Library & Information Science Materials Science & Nanotechnology Mechanical Engineering Physics Social Sciences Other

Published : 65 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 65 Documents
Search

 3   4   5   6   7 
Enhancing the supply chain performance of Kayumas specialty coffee based on the SCOR-ANP approach Risanda, Aisya; Muhaimin, Abdul Wahib; Maulidah, Silvana
AGROMIX Vol 15 No 2 (2024)
Publisher : Fakultas Pertanian Universitas Yudharta Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35891/agx.v15i2.4609

Abstract

Introduction: Performance evaluation is essential in defining supply chain strategies because the firm can find out how the business processes in the supply chain are running and formulate strategic policies. Kayumas coffee is one of Indonesia’s specialty coffee with a unique aroma and flavor originating from Kayumas Village, Situbondo District, East Java. Kayumas coffee supply chain needs to be evaluated because of the lack of competitiveness with other specialty coffees. Strategies are needed to improve supply chain performance, improve product quality, and reduce costs. This study aims to configure the supply chain of Kayumas specialty coffee structure, evaluate its performance, and determine performance improvement strategies. Methods: This study uses descriptive analysis to configure the supply chain structure and flow. Analysis of supply chain performance based on Supply Chain Operation Reference (SCOR) model then weighted with Analytic Network Process (ANP). Performance improvement strategies were formulated by a discussion with experts and then weighted with ANP. Results: The research results show that the Kayumas specialty coffee supply chain comprises farmers, farmer groups, distributors or resellers, and consumers. There are 6 performance indicators (metrics) to measure performance: perfect order fulfillment, order fulfillment cycle time, flexibility, total supply chain management cost, cost of goods sold, and cash-to-cash cycle time. Performance measurement shows that Kayumas specialty coffee supply chain performance is in the inferior category. Conclusion: The strategy needed to improve supply chain performance by reducing cost is a partnership between supply chain members to reach a price agreement.
The Effect of Brand Image, Positive Emotions, and Consumer Crowd on Consumer Satisfaction of NPK Liquid-Fertilizer Products: An Empirical Analysis Agustina, Silvina; Maulidah, Silvana; Shinta, Agustina
Jurnal Teknik Pertanian Lampung (Journal of Agricultural Engineering) Vol. 13 No. 4 (2024): December 2024
Publisher : The University of Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jtep-l.v13i4.1132-1141

Abstract

Consumer satisfaction management regarding NPK liquid-fertilizer in Bojonegoro, the main fruit farming center in East Java, is crucial. This study explores brand image and organic fertilizer usage. Challenges like crowded fertilizer stores can influence consumers' positive feelings, impacting their satisfaction. The research aims to examine the correlation between brand image, positive feelings, and in-store crowd with consumer satisfaction. A quantitative explanatory research method was employed with simple random sampling. Face-to-face interviews and meticulous data analysis were also conducted. The findings are expected to offer new insights for farmers and retailers of NPK liquid-fertilizer in Bojonegoro to enhance consumer shopping experiences and ensure optimal satisfaction levels. The study's results test the relationship between brand image, positive feelings, in-store crowd, and consumer satisfaction with NPK liquid-fertilizer products in Bojonegoro. While the influence of brand image on positive feelings and consumer satisfaction is inconclusive, positive feelings and in-store crowd significantly impact consumer satisfaction. The importance of managing positive emotions and providing smooth shopping experiences to enhance consumer satisfaction is emphasized. Keywords: Brand image, Consumer satisfaction, Emotional management. NPK liquid-fertilizer, Positive feelings.
Evaluation of strawberry supply chain efficiency level with data envelopment analysis (DEA) model approach in Lumbung Stroberi, Pandanrejo Village, Batu City Ningsih, Eka Indah Suprapti; Maulidah, Silvana; Haryati, Novi; Nurirrozak, Muhamad Zahran
Advances in Food Science, Sustainable Agriculture and Agroindustrial Engineering (AFSSAAE) Vol 7, No 1 (2024)
Publisher : Advances in Food Science, Sustainable Agriculture and Agroindustrial Engineering (AFSSAAE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.afssaae.2024.007.01.5

Abstract

Supply chain activities are one of the considerations for business actors. However, several problems within these activities lead to inefficiencies in the performance of supply chain actors. This study aimed to describe the strawberry supply chain system and analyze its efficiency level at Lumbung Stroberi, and evaluate supplier selection based on the supply chain performance efficiency results. The respondents of this study were five partner farmers who supplied Lumbung Stroberi and were interviewed directly using questionnaires. Data analysis was conducted using two methods, namely descriptive analysis and quantitative analysis using the Data Envelopment Analysis (DEA) model approach. The study’s findings revealed the occurrence of supply chain activities from suppliers to Lumbung Stroberi and the efficiency level of the strawberry supply chain, with three suppliers operating efficiently. This supplier selection based on supply chain performance efficiency results is crucial evaluation for maintaining the efficient suppliers and improving the inefficient ones.
Increasing Agrotourism Reputation through BUMDES Management Nurirrozak, Muhamad Zahran; Maulidah, Silvana; Isaskar, Riyanti
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 7 No 1 (2024): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v7i1.4651

Abstract

The Pandarejo Strawberry Barn is an agrotourism owned by the Raharjo Village-Owned Enterprises (BUMDes) in Batu City. Since its establishment in 2019, one of the focuses of the Pandarejo Strawberry Barn has been on the sale of services. The offered service is in the form of educational tourism with the concept of strawberry picking. The evolution of time shows that the business's reputation is greatly determined by the success of the business unit in serving its customers. Therefore, this research aims to determine the influence of the visiting experience on agrotourism reputation through visitor satisfaction and electronic word of mouth. This study employs a quantitative approach conducted from December 2023 to January 2024. Questionnaires were directly distributed to 230 respondents, and data were analyzed using SEM-PLS assisted by the WarpPLS 8.0 application. The research involves four variables: visiting experience, visitor satisfaction, electronic word of mouth, and agrotourism reputation. The results indicate that the visiting experience has an impact on agrotourism's reputation through visitor satisfaction and electronic word of mouth.
The Influence of Product Attributes on Organic Vegetable Purchase Decisions of Young Consumers Through Delivery Services Pramudita, Ranatasya; Muhaimin, Abdul Wahib; Haryati, Novi; Maulidah, Silvana
Agro Bali : Agricultural Journal Vol 8, No 3 (2025)
Publisher : Universitas Panji Sakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37637/ab.v8i3.2337

Abstract

The growing awareness of health and environmental concerns has led to an increase in the consumption of organic vegetables, especially among young consumers. This study aims to identify key factors influencing their purchasing behavior and provide insights for improving business service strategies. Data were collected from 162 purposively selected students at Brawijaya University and analyzed using Structural Equation Modeling (SEM) with WarpPLS. The results indicate that product actuality has the strongest influence on purchasing behavior (effect size = 0.229, p < 0.05), followed by delivery service (0.153, p < 0.05). Delivery service is significantly affected by product actuality, quality, health issues, appearance, freshness, and taste, as well as curiosity and prestige (all p < 0.05). Mediating effects are also significant for product actuality and appearance (p < 0.1). These findings highlight the importance of ensuring authentic products and optimizing delivery services to enhance business performance in the organic market segment.
Inkubasi Agroindustri Kecil Menengah melalui Optimalisasi Sistem TIK Berbasis Website Maulidah, Silvana; Yuswita, Effy; Riana, Fitria Dina; Dewi, Heptari Elita; Aprilia, Anisa; Hartono, Rachman; Putri, Della Aprilia Danaparamita; Sa’adah, Siti Lailatus
E-Dimas: Jurnal Pengabdian kepada Masyarakat Vol 16, No 4 (2025): E-DIMAS
Publisher : Universitas PGRI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26877/e-dimas.v16i4.24654

Abstract

Perkembangan teknologi informasi dan komunikasi (TIK) yang pesat telah memberikan peluang besar bagi agroindustri kecil dan menengah untuk meningkatkan efisiensi dan daya saing usaha. Melalui promosi pada platform pemasaran digital, pelaku usaha dapat menjual produk secara luas, menembus pasar baru, dan meningkatkan penjualan. Program pengabdian masyarakat bertujuan untuk memberikan pelatihan kepada usaha Agrowisata Lumbung Stroberi Pandanrejo mengenai pemanfaatan TIK berbasis website dalam strategi pemasaran digital. Kegiatan dilaksanakan pada bulan Agustus 2024 di Desa Pandanrejo, Kota Batu dan bekerja sama dengan BUMDes Raharjo. Tahapan kegiatan meliputi: a. Pra-kegiatan melalui observasi dan identifikasi kebutuhan, b. Kegiatan (pengembangan, optimalisasi website agrowisata, dan sosialisasi dan pelatihan kepada pengelola), dan c. Evaluasi efektivitas website sebagai media promosi. Hasil menunjukkan bahwa optimalisasi website berhasil meningkatkan akses informasi yang lebih cepat, kemudahan pemesanan dan pengaksesan secara optimal, serta daya tarik promosi agrowisata. Program ini diharapkan menjadi model pengembangan digitalisasi promosi yang dapat diadopsi di wilayah agrowisata lainnya. 
PENDAMPINGAN INOVASI NEW-PACKAGING DAN STRATEGI PEMASARAN PRODUK TEH BUNGA TELANG DALAM MENINGKATKAN KUALITAS DAN DAYA SAING PRODUK LOKAL Dewi, Heptari Elita; Haryati, Novi; Aprilia, Anisa; Yuswita, Effy; Koestiono, Djoko; Pariasa, Imaniar Ilmi; Hardana, Andrean Eka; Hartono, Rachman; Riana, Fitria Dina; Maulidah, Silvana; Noor, Arif Yustian Maulana
JMM (Jurnal Masyarakat Mandiri) Vol 8, No 3 (2024): Juni
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jmm.v8i3.23016

Abstract

Abstrak: Komunitas Puri Hijau Royo-royo memproduksi produk teh bunga telang dengan kemasan yang sederhana dan belum ada kelengkapan informasi pada kemasan tersebut. Pemasaran yang dilakukan juga masih terbatas. Pengabdian masyarakat ini bertujuan untuk meningkatkan pengetahuan dan hardskill mitra dalam pengolahan bunga telang, pembuatan desain dan logo kemasan yang lebih menarik, dan pemasaran olahan berupa teh bunga telang.: mengidentifikasikan kebutuh mitra yaitu Komunitas Puri Hijau Royo-royo, melakukan pelatihan pendampingan Pengolahan Bunga Telang, melakukan pelatihan desain pengemasan dan foto produk untuk peningkatan strategi pemasaran teh bunga telang. Metode yang digunakan antara lain mengidentifikasi kebutuhan mitra, persiapan material pengabdian, pelatihan dan pendampingan, dan evaluasi kegiatan. Mitra kegiatan ini adalah anggota aktif dari komunitas Puri Hijau Royo-royo sebanyak 15 orang. Evaluasi yang digunakan menggunakan kuesioner pre test dan post test untuk mengukur pemahaman peserta. Setelah dilaksanakan kegiatan pengabdian masyarakat, terjadi peningkatan pemahaman yang cukup tinggi sebesar 49% setelah pemberian materi tentang pengemasan dan pemasaran produk teh bunga telang. Kemasan dan label yang diajukan oleh tim pengabdian memenuhi harapan peserta, dan rata-rata peserta sangat setuju bahwa pengetahuan mereka bertambah setelah adanya kegiatan pengabdian kepada masyarakat ini. Abstract: The Puri Hijau Royo-Royo Community produces telang flower tea products with simple packaging, and there is no complete information on the packaging. The marketing carried out is limited. This community service aims to increase partners' knowledge and hard skills in processing butterfly pea flowers, creating more attractive packaging designs and logos, and marketing processed telang flower tea. The methods used include identifying partner needs, preparing service materials, training-mentoring, and evaluating activities. The partners for this activity are 15 active members of the Puri Hijau Royo-Royo community. The evaluation used pre-test and post-test questionnaires to measure participants' understanding. After carrying out community service activities, there was a fairly high increase in understanding of 49% after providing material on packaging and marketing of butterfly pea flower tea products. The packaging and labels proposed by the service team met the participants' expectations, and on average, the participants strongly agreed that their knowledge had increased after this community service activity.
Application of Word of Mouth (WOM), Information Quality, and Brand Trust in Increasing Customer Loyalty of Rice Seeds of Inpari 32 Variety Murning; Abdul Wahib Muhaimin; Silvana Maulidah
Jurnal Penelitian Pendidikan IPA Vol 10 No SpecialIssue (2024): Science Education, Ecotourism, Health Science
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jppipa.v10iSpecialIssue.7543

Abstract

The purpose of this study was to determine the effect of Word of Mouth (WOM), information quality, and brand trust in increasing customer loyalty of rice seed varieties inpari 32. This research was conducted at Gapoktan Rahayu, Temu Village, Kanor District, Bojonegoro Regency. It is a research that adopts a quantitative approach. In data analysis, this study uses the PLS-SEM (Partial Least Square-Structural Equation Modelling) method to evaluate the impact of Word of Mouth (WOM), Information Quality and Brand Trust variables on Customer Loyalty on Inpari 32 variety products. Based on the results of the study, it was obtained that the first hypothesis to the fifth hypothesis all had a significant effect on increasing customer loyalty for Inpari 32 variety rice seeds. Word Of Mouth (WOM) has a crucial role because it is able to direct, recommend, and provide positive information about the product. Information Quality provides information to customers that the product meets their needs completely and accurately. Brand Trust makes consumers believe in the quality and reliability of the product. Customer loyalty is reflected in their desire to continue to buy products, recommend to others, and are willing to pay more and wait for the availability of goods.
Analysis of the Correlation Between the Effectiveness of Subsidized Fertilizers and Farmer Welfare: The Role of Livelihood Asset Management Strategy (Case Study of Wedi, Kapas, Bojonegoro, East Java) Nike Shelvi Yannasari; Silvana Maulidah; Riyanti Isaskar
Jurnal Penelitian Pendidikan IPA Vol 10 No 12 (2024): December
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jppipa.v10i12.7739

Abstract

Most residents of Wedi village work as farmers. There are 3 farmer groups in Wedi village: Tani Makmur, Mekar Tani, and Tunas Harapan. This study aims to analyze the factors influencing the effectiveness of subsidized fertilizer distribution and to determine the correlation between the effectiveness of subsidized fertilizer distribution in increasing rice productivity in Wedi Village, Kapas District, Bojonegoro Regency. The number of samples in this study was 82 respondents measured based on the three farmer groups. The method used for analysis was SEM PLS. Data collection techniques in this study were in the form of primary and secondary data with quantitative analysis using a Likert scale. The results of the analysis showed that livelihood assets significantly influenced distribution effectiveness and farmer welfare, distribution effectiveness had a mediating effect on the correlation between livelihood assets and farmer welfare. Farmer welfare can be seen from income and the amount of farm production that can be measured in rupiah units in one season.
BUSINESS DEVELOPMENT STRATEGY FOR CATFISH REARING AT CIRCULAR TANK IN GUNUNGKIDUL, YOGYAKARTA PROVINCE: STRATEGI PENGEMBANGAN BISNIS PEMBESARAN IKAN LELE KOLAM BUNDAR DI GUNUNGKIDUL, DAERAH ISTIMEWA YOGYAKARTA Sholikhah, Anna Nafiah Karimatus; Muhaimin, Abdul Wahib; Maulidah, Silvana; Koestiono, Djoko; Tjahjono, Agus
Jurnal Teknologi Perikanan dan Kelautan Vol. 17 No. 1 (2026): FEBRUARY 2026
Publisher : Fakultas Perikanan dan Ilmu Kelautan, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24319/jtpk.17.69-80

Abstract

Sektor perikanan mempunyai peran penting dan potensial bagi perekonomian Indonesia. Usaha perikanan di Indonesia terbagi dalam 3 subsektor usaha, yaitu perikanan tangkap, budidaya, dan pengolahan. Koperasi Mina Mulya Maju Mandiri (4M) merupakan koperasi perikanan yang bergerak dalam bidang koperasi produksi (pembibitan, pembesaran, pemasaran, pengadaan sarana dan prasarana perikanan) dan koperasi simpan pinjam yang berada di Kapanewon Semin, Kabupaten Gunungkidul, Daerah Istimewa Yogyakarta. Koperasi 4M mempunyai komunitas anggota budidaya yang menjalankan usaha budidaya ikan lele di bawah bimbingan dan pengawasan koperasi. Tujuan dari penelitian ini adalah merumuskan strategi pengembangan usaha budidaya ikan lele di kolam bundar dengan identifikasi faktor internal dan eksternal, perencanaan usaha dengan analisis SWOT, dan menganalisis strategi pengembangan usaha yang akan diterapkan. Penelitian ini menggunakan metode penelitian deskriptif dengan data kualitatif dan data kuantitatif. Sumber data dalam penelitian ini terdiri atas data primer dan data sekunder yang diperoleh dari jurnal ilmiah, laporan penelitian terdahulu, dan Badan Pusat Statistik (BPS) Kabupaten Gunungkidul dan Daerah Istimewa Yogyakarta. Metode pengumpulan data dilakukan dengan cara observasi, dokumentasi, dan wawancara. Hasil penelitian menunjukkan bahwa posisi usaha berada pada kuadran I (agresif) dengan langkah strategi SO (strengths and opportunities) untuk merumuskan strategi pengembangan usaha budidaya ikan lele kolam bundar di Koperasi Mina Mulya Maju Mandiri (4M).
Co-Authors A. Wahib Muhaimin Abdul Wahib Muhaimin Abdul Wahib Muhaimin Abdul Wahib Muhaimin Afrizal Wisnu Wardana Agus Tjahjono Agustina Shinta Agustina Shinta Agustina, Silvina Alia Fibrianingtyas Andrean Eka Hardana Andrean Eka Hardana Anisa Aprilia Anisa Aprilia Anisah Anisah Aprilia, Della Ardiyanto, Anang Nur Arif Yustian Maulana Noor Aswar, Ravita Nila Awuk, Melania Bawana, Surya Praja Dwi Budi Setiawan Budi Setiawan Budi Setiawan Budi Setiawan Cholista Ferry Irawan Dafit Bayu Prasetiyo Deana Aulia Juvitasari Deana Aulia Juvitasari Destyana Ellingga Pratiwi Dina Riana, Fitria Djauharie, M. Edo Nanda Pratama Djoko Koestiono Djoko Koestiono Djoko Koestiono Dwi Laila Maulida Dwi Laila Maulida Edi Dwi Cahyono EFFY YUSWITA EFFY YUSWITA Elita Dewi, Heptari Elva Rahmat W Erlin Dwi Wardani Fahmi Yudhi F. Fath, Sabil Fajar Fenny Kusumawardani Fikroh, Nubdatul Fitria Dina Riana Fitrotul Laili Harahap, Yerho David Hasudungan Hardana, Andrean Eka Hendra Kurniawan Heptari Elita Dewi Heru HS Santoso Ilmi Pariasa, Imaniar Imaniar Ilmi Pariasa Johannes Maruli Tua Juvitasari, Deana Aulia Kusriningtyas, Destin Fitriah Lailatus Sa'adah, Siti Larasati, Ami Retno Lin, Chun-Nan Malelak, Sonya Lisabel May Vindari Mekasari, Firsta Koesdyah Moh. Shadiqur Rahman Muhamad Zainudin Murning Nike Shelvi Yannasari Ningsih, Eka Indah Suprapti Noor, Arif Yustian Maulana Novi Haryati Novi Haryati Nurirrozak, Muhamad Zahran Paramita Dwiasti Ramadhani Pramudita, Ranatasya Prasetyaningrum, Dian Islami Priyo Wicaksono Putri, Della Aprilia Danaparamita Rachman Hartono Rachman Hartono Rachman Hartono Rahman, M Shadiqur Ratutria, Salwa Eugenia Ratya Anindita Ratya Anindita Rayesa, Neza Fadia Risanda, Aisya Riski Agung Lestariadi Riskina Aulawiah Riyanti Isaskar Rokhman, Arif Rosihan Asmara Sa'adah, Siti Lailatus Sa’adah, Siti Lailatus Shaleh, Mohammad Ilyas Sholikhah, Anna Nafiah Karimatus Silvina Agustina Sonya Lisabel Malelak Sonya Lisabel Malelak Suhartini Suhartini Syafrial Taufik Rizal Dwi Adi Nugroho TJONG AGUNG SURYAWIJAYA Tyagita, Malva Nurina Usda Kristina Tassariya Usmanisa, Maslikhatur Rodiyah Sita Werdiavy, Renno yulianti, Nurdiana Yuswita, Effy