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All Journal Jurnal Teknologi Perikanan dan Kelautan AGRIEKONOMIKA AGRISE Habitat PROFIT : Jurnal Administrasi Bisnis MIX : Jurnal Ilmiah Manajemen IMAGE E-Dimas: Jurnal Pengabdian kepada Masyarakat Jurnal Penelitian Pendidikan IPA (JPPIPA) Jurnal SEPA (Social Economic and Agribusiness Journal) JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) Journal of Socioeconomics and Development JMM (Jurnal Masyarakat Mandiri) Jurnal Teknik Pertanian Lampung (Journal of Agricultural Engineering) Agrisocionomics: Jurnal Sosial Ekonomi Pertanian Jurnal Manajemen Pemasaran AGROMIX Journal of Aquaculture and Fish Health Advances in Food Science, Sustainable Agriculture and Agroindustrial Engineering (AFSSAAE) Agro Bali: Agricultural Journal Agriecobis : Journal of Agricultural Socioeconomics and Business International Journal of Business, Technology, and Organizational Behavior (IJBTOB) IIJSE
Silvana Maulidah
Universitas Brawijaya
Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Immunology & microbiology Industrial & Manufacturing Engineering Library & Information Science Materials Science & Nanotechnology Mechanical Engineering Physics Social Sciences Other

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Effectiveness of the Independent Farmer Card Program and its Impact on Farmer Welfare Rokhman, Arif; Muhaimin, A. Wahib; Maulidah, Silvana
Agro Bali : Agricultural Journal Vol 7, No 3 (2024)
Publisher : Universitas Panji Sakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37637/ab.v7i3.1849

Abstract

Every policy program that is made needs to be evaluated in order to know its successes and shortcomings, one of which can be done by measuring its effectiveness. This study was conducted to analyze the effectiveness of the independent farmer card and its effect on improving farmers' welfare. It is a study that uses a quantitative approach. The sample was selected using random sampling using the Slovin formula so that 100 respondents were obtained. Data analysis was conducted using Structural Equation Modeling-Partial Least Square (SEM-PLS). The results showed that the effect of the CIPP Model on the effectiveness of the Independent Farmer Card Program (KPM) in Bojonegoro Regency showed positive results. Factors such as monitoring, objectives, socialization, and targeting accuracy of the program contribute to its effectiveness. In addition, improvements in each component of the CIPP Model (Context, Input, Process, Product) were shown to increase the program's effectiveness, which also significantly impacted the welfare of farmers in the area.
How Important is e-WOM for an Agrotourism in Batu City? Second-order PLS-SEM Approach Nurirrozak, Muhamad Zahran; Maulidah, Silvana; Haryati, Novi; Isaskar, Riyanti
MIX: JURNAL ILMIAH MANAJEMEN Vol 14, No 1 (2024): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2024.v14i1.008

Abstract

Objectives: The objective of this research is to compare the influence of each dimension (first-order e-WOM) with its second-order e-WOM. This research also examined how e-WOM can influence tourists' decision behavior and satisfaction in Batu City agrotourism. Methodology: This research was conducted using primary data in 2023. The population in this study consists of 119 respondents who have visited agrotourism in Batu City and obtained information about agrotourism from e-WOM on Social Networking Services. The data was processed using Warp-Partial Least Square (WarpPLS) 8.0.Finding: E-WOM has proven itself as a valuable source of information for tourists visiting agrotourism in the city of Batu. With the help of e-WOM, tourists can obtain more up-to-date insights into the conditions of agrotourism. Agrotourism operators also benefit since they receive free marketing from their tourists.Conclusion: Overall, this research results indicate a contrasting comparison between the first-order e-WOM model and the second-order e-WOM. Only two dimensions of e-WOM, namely the valence of opinion and content, have a direct influence on visitation decisions and tourist satisfaction. Additionally, this study demonstrates that all three dimensions of e-WOM collectively have a significant impact on tourist behavior. Second-order e-WOM has a more substantial impact on tourists in influencing their decisions and satisfaction levels.
Pengaruh Bauran Pemasaran Terhadap Keputusan Pembelian Kopi Herbal Melalui Sikap dan Minat Beli Konsumen Sebagai Variabel Mediasi Fikroh, Nubdatul; Muhaimin, Abdul Wahib; Maulidah, Silvana
Jurnal Ekonomi Pertanian dan Agribisnis Vol. 8 No. 2 (2024)
Publisher : Department of Agricultural Social Economics, Faculty of Agriculture, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jepa.2024.008.02.22

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh bauran pemasaran terhadap keputusan pembelian melalui sikap dan niat membeli sebagai variabel mediasi. Penelitian ini menggunakan pendekatan deskriptif kuantitatif dengan teknik non-probability sampling dengan menggunakan metode purposive sampling, dengan sampel sebanyak 105 orang konsumen kopi herbal “Akar Jaya” di Kecamatan Sangkapura Kabupaten Gresik. Untuk analisis data menggunakan analisis SEM-PLS dengan software SmartPLS 4.0. Hasil penelitian menunjukkan bahwa bauran pemasaran berpengaruh negatif dan tidak signifikan terhadap keputusan pelanggan, namun bauran pemasaran berpengaruh positif dan signifikan terhadap sikap dan niat beli. Temuan penting dari penelitian ini adalah bahwa sikap dan niat beli berperan memediasi antara bauran pemasaran dengan keputusan pembelian, terbukti dengan hasil yang menunjukkan adanya hubungan yang positif dan signifikan.
Enhancing the supply chain performance of Kayumas specialty coffee based on the SCOR-ANP approach Risanda, Aisya; Muhaimin, Abdul Wahib; Maulidah, Silvana
AGROMIX Vol 15 No 2 (2024)
Publisher : Fakultas Pertanian Universitas Yudharta Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35891/agx.v15i2.4609

Abstract

Introduction: Performance evaluation is essential in defining supply chain strategies because the firm can find out how the business processes in the supply chain are running and formulate strategic policies. Kayumas coffee is one of Indonesia’s specialty coffee with a unique aroma and flavor originating from Kayumas Village, Situbondo District, East Java. Kayumas coffee supply chain needs to be evaluated because of the lack of competitiveness with other specialty coffees. Strategies are needed to improve supply chain performance, improve product quality, and reduce costs. This study aims to configure the supply chain of Kayumas specialty coffee structure, evaluate its performance, and determine performance improvement strategies. Methods: This study uses descriptive analysis to configure the supply chain structure and flow. Analysis of supply chain performance based on Supply Chain Operation Reference (SCOR) model then weighted with Analytic Network Process (ANP). Performance improvement strategies were formulated by a discussion with experts and then weighted with ANP. Results: The research results show that the Kayumas specialty coffee supply chain comprises farmers, farmer groups, distributors or resellers, and consumers. There are 6 performance indicators (metrics) to measure performance: perfect order fulfillment, order fulfillment cycle time, flexibility, total supply chain management cost, cost of goods sold, and cash-to-cash cycle time. Performance measurement shows that Kayumas specialty coffee supply chain performance is in the inferior category. Conclusion: The strategy needed to improve supply chain performance by reducing cost is a partnership between supply chain members to reach a price agreement.
The Effect of Brand Image, Positive Emotions, and Consumer Crowd on Consumer Satisfaction of NPK Liquid-Fertilizer Products: An Empirical Analysis Agustina, Silvina; Maulidah, Silvana; Shinta, Agustina
Jurnal Teknik Pertanian Lampung (Journal of Agricultural Engineering) Vol. 13 No. 4 (2024): December 2024
Publisher : The University of Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jtep-l.v13i4.1132-1141

Abstract

Consumer satisfaction management regarding NPK liquid-fertilizer in Bojonegoro, the main fruit farming center in East Java, is crucial. This study explores brand image and organic fertilizer usage. Challenges like crowded fertilizer stores can influence consumers' positive feelings, impacting their satisfaction. The research aims to examine the correlation between brand image, positive feelings, and in-store crowd with consumer satisfaction. A quantitative explanatory research method was employed with simple random sampling. Face-to-face interviews and meticulous data analysis were also conducted. The findings are expected to offer new insights for farmers and retailers of NPK liquid-fertilizer in Bojonegoro to enhance consumer shopping experiences and ensure optimal satisfaction levels. The study's results test the relationship between brand image, positive feelings, in-store crowd, and consumer satisfaction with NPK liquid-fertilizer products in Bojonegoro. While the influence of brand image on positive feelings and consumer satisfaction is inconclusive, positive feelings and in-store crowd significantly impact consumer satisfaction. The importance of managing positive emotions and providing smooth shopping experiences to enhance consumer satisfaction is emphasized. Keywords: Brand image, Consumer satisfaction, Emotional management. NPK liquid-fertilizer, Positive feelings.
Evaluation of strawberry supply chain efficiency level with data envelopment analysis (DEA) model approach in Lumbung Stroberi, Pandanrejo Village, Batu City Ningsih, Eka Indah Suprapti; Maulidah, Silvana; Haryati, Novi; Nurirrozak, Muhamad Zahran
Advances in Food Science, Sustainable Agriculture and Agroindustrial Engineering (AFSSAAE) Vol 7, No 1 (2024)
Publisher : Advances in Food Science, Sustainable Agriculture and Agroindustrial Engineering (AFSSAAE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.afssaae.2024.007.01.5

Abstract

Supply chain activities are one of the considerations for business actors. However, several problems within these activities lead to inefficiencies in the performance of supply chain actors. This study aimed to describe the strawberry supply chain system and analyze its efficiency level at Lumbung Stroberi, and evaluate supplier selection based on the supply chain performance efficiency results. The respondents of this study were five partner farmers who supplied Lumbung Stroberi and were interviewed directly using questionnaires. Data analysis was conducted using two methods, namely descriptive analysis and quantitative analysis using the Data Envelopment Analysis (DEA) model approach. The study’s findings revealed the occurrence of supply chain activities from suppliers to Lumbung Stroberi and the efficiency level of the strawberry supply chain, with three suppliers operating efficiently. This supplier selection based on supply chain performance efficiency results is crucial evaluation for maintaining the efficient suppliers and improving the inefficient ones.
DESAIN SUPPLIER SELECTION TANDAN BUAH SEGAR (TBS) INDUSTRI KELAPA SAWIT DI PT BORNEO INDAH MARJAYA DI KABUPATEN PASER KALIMANTAN TIMUR Hasanah, Miftaul; Muhaimin, Abdul Wahib; Maulidah, Silvana
Jurnal Penelitian Pendidikan IPA Vol 10 No 11 (2024): November
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jppipa.v10i11.9243

Abstract

The research aims to identify the optimal strategy for selecting suppliers, analyse criteria priorities, and rank the best suppliers in PT X, Paser Regency. The research method uses quantitative approach with data collection through questionnaires based on the ANP (Analytical Network Process) model. The sample was determined using purposive sampling of three employees of PT X. The analysis was conducted in three stages: descriptive, ANP using super decision software, and TOPSIS to rank the FFB suppliers. The results on ANP showed that the design of selection of FFB suppliers in PT X is based on 5 criteria and 16 sub-criteria. Price criteria include payment method, low price, easy agreement, and price stability. The claim policy criteria include quick response, assistance, and warranty. Quality criteria involve technical conformity, quality consistency, and defect rate. Geographical location criteria consider climate, distance, road conditions, and delivery time. The delivery criterion prioritises the sub criteria of the accuracy of the number of deliveries. The conclusion from TOPSIS showed that the highest ranking of FFB suppliers is given to UD. Naila Naufal Jaya, superior on price, quality, delivery, geographic location, and warranty criteria.
Increasing Agrotourism Reputation through BUMDES Management Nurirrozak, Muhamad Zahran; Maulidah, Silvana; Isaskar, Riyanti
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 7 No 1 (2024): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v7i1.4651

Abstract

The Pandarejo Strawberry Barn is an agrotourism owned by the Raharjo Village-Owned Enterprises (BUMDes) in Batu City. Since its establishment in 2019, one of the focuses of the Pandarejo Strawberry Barn has been on the sale of services. The offered service is in the form of educational tourism with the concept of strawberry picking. The evolution of time shows that the business's reputation is greatly determined by the success of the business unit in serving its customers. Therefore, this research aims to determine the influence of the visiting experience on agrotourism reputation through visitor satisfaction and electronic word of mouth. This study employs a quantitative approach conducted from December 2023 to January 2024. Questionnaires were directly distributed to 230 respondents, and data were analyzed using SEM-PLS assisted by the WarpPLS 8.0 application. The research involves four variables: visiting experience, visitor satisfaction, electronic word of mouth, and agrotourism reputation. The results indicate that the visiting experience has an impact on agrotourism's reputation through visitor satisfaction and electronic word of mouth.
The Influence of Product Attributes on Organic Vegetable Purchase Decisions of Young Consumers Through Delivery Services Pramudita, Ranatasya; Muhaimin, Abdul Wahib; Haryati, Novi; Maulidah, Silvana
Agro Bali : Agricultural Journal Vol 8, No 3 (2025)
Publisher : Universitas Panji Sakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37637/ab.v8i3.2337

Abstract

The growing awareness of health and environmental concerns has led to an increase in the consumption of organic vegetables, especially among young consumers. This study aims to identify key factors influencing their purchasing behavior and provide insights for improving business service strategies. Data were collected from 162 purposively selected students at Brawijaya University and analyzed using Structural Equation Modeling (SEM) with WarpPLS. The results indicate that product actuality has the strongest influence on purchasing behavior (effect size = 0.229, p < 0.05), followed by delivery service (0.153, p < 0.05). Delivery service is significantly affected by product actuality, quality, health issues, appearance, freshness, and taste, as well as curiosity and prestige (all p < 0.05). Mediating effects are also significant for product actuality and appearance (p < 0.1). These findings highlight the importance of ensuring authentic products and optimizing delivery services to enhance business performance in the organic market segment.
Inkubasi Agroindustri Kecil Menengah melalui Optimalisasi Sistem TIK Berbasis Website Maulidah, Silvana; Yuswita, Effy; Riana, Fitria Dina; Dewi, Heptari Elita; Aprilia, Anisa; Hartono, Rachman; Putri, Della Aprilia Danaparamita; Sa’adah, Siti Lailatus
E-Dimas: Jurnal Pengabdian kepada Masyarakat Vol 16, No 4 (2025): E-DIMAS
Publisher : Universitas PGRI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26877/e-dimas.v16i4.24654

Abstract

Perkembangan teknologi informasi dan komunikasi (TIK) yang pesat telah memberikan peluang besar bagi agroindustri kecil dan menengah untuk meningkatkan efisiensi dan daya saing usaha. Melalui promosi pada platform pemasaran digital, pelaku usaha dapat menjual produk secara luas, menembus pasar baru, dan meningkatkan penjualan. Program pengabdian masyarakat bertujuan untuk memberikan pelatihan kepada usaha Agrowisata Lumbung Stroberi Pandanrejo mengenai pemanfaatan TIK berbasis website dalam strategi pemasaran digital. Kegiatan dilaksanakan pada bulan Agustus 2024 di Desa Pandanrejo, Kota Batu dan bekerja sama dengan BUMDes Raharjo. Tahapan kegiatan meliputi: a. Pra-kegiatan melalui observasi dan identifikasi kebutuhan, b. Kegiatan (pengembangan, optimalisasi website agrowisata, dan sosialisasi dan pelatihan kepada pengelola), dan c. Evaluasi efektivitas website sebagai media promosi. Hasil menunjukkan bahwa optimalisasi website berhasil meningkatkan akses informasi yang lebih cepat, kemudahan pemesanan dan pengaksesan secara optimal, serta daya tarik promosi agrowisata. Program ini diharapkan menjadi model pengembangan digitalisasi promosi yang dapat diadopsi di wilayah agrowisata lainnya. 
Co-Authors A. Wahib Muhaimin Abdul Wahib Muhaimin Abdul Wahib Muhaimin Abdul Wahib Muhaimin Afrizal Wisnu Wardana Agus Tjahjono Agustina Shinta Agustina Shinta Agustina, Silvina Alia Fibrianingtyas Andrean Eka Hardana Andrean Eka Hardana Anisa Aprilia Anisa Aprilia Anisah Anisah Aprilia, Della Ardiyanto, Anang Nur Arif Yustian Maulana Noor Aswar, Ravita Nila Awuk, Melania Bawana, Surya Praja Dwi Budi Setiawan Budi Setiawan Budi Setiawan Budi Setiawan Cholista Ferry Irawan Dafit Bayu Prasetiyo Deana Aulia Juvitasari Deana Aulia Juvitasari Destyana Ellingga Pratiwi Dina Riana, Fitria Djauharie, M. Edo Nanda Pratama Djoko Koestiono Djoko Koestiono Djoko Koestiono Dwi Laila Maulida Dwi Laila Maulida Edi Dwi Cahyono EFFY YUSWITA EFFY YUSWITA Elita Dewi, Heptari Elva Rahmat W Erlin Dwi Wardani Fadlillah, Muhammad Salman Hanan Fahmi Yudhi F. Farida Rahayu Fath, Sabil Fajar Fenny Kusumawardani Fikroh, Nubdatul Fitria Dina Riana Fitrotul Laili Hardana, Andrean Eka Hasanah, Miftaul Hendra Kurniawan Heptari Elita Dewi Heru HS Santoso Ilmi Pariasa, Imaniar Imaniar Ilmi Pariasa Johannes Maruli Tua Juvitasari, Deana Aulia Kusriningtyas, Destin Fitriah Kustanti , Asihing Lailatus Sa'adah, Siti Larasati, Ami Retno Lin, Chun-Nan May Vindari Mekasari, Firsta Koesdyah Moh. Shadiqur Rahman Muhamad Zainudin Murning Nike Shelvi Yannasari Ningsih, Eka Indah Suprapti Noor, Arif Yustian Maulana Novi Haryati Novi Haryati Nurirrozak, Muhamad Zahran Paramita Dwiasti Ramadhani Pipatprapa , Anirut Pramudita, Ranatasya Prasetyaningrum, Dian Islami Priyo Wicaksono Putri, Della Aprilia Danaparamita Rachman Hartono Rachman Hartono Rachman Hartono Rahman, M Shadiqur Ratutria, Salwa Eugenia Ratya Anindita Ratya Anindita Rayesa, Neza Fadia Risanda, Aisya Riski Agung Lestariadi Riskina Aulawiah Riyanti Isaskar Rokhman, Arif Rosihan Asmara Sa'adah, Siti Lailatus Sa’adah, Siti Lailatus Shaleh, Mohammad Ilyas Sholikhah, Anna Nafiah Karimatus Silvina Agustina Sonya Lisabel Malelak Sonya Lisabel Malelak Suhartini Suhartini Suratmi Syafrial Taufik Rizal Dwi Adi Nugroho TJONG AGUNG SURYAWIJAYA Usda Kristina Tassariya Usmanisa, Maslikhatur Rodiyah Sita Werdiavy, Renno Yerho David Hasudungan Harahap yulianti, Nurdiana Yuswita, Effy