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All Journal Jurnal Manajemen STIE Muhammadiyah Palopo METHODIKA: Jurnal Teknik Informatika dan Sistem Informasi MABIS: Manajemen dan Bisnis JEMMA | Journal of Economic, Management and Accounting JOURNAL OF INFORMATION SYSTEM MANAGEMENT (JOISM) Jurnal Pengabdian Masyarakat Multidisiplin Yumary: Jurnal Pengabdian kepada Masyarakat ARRUS Journal of Social Sciences and Humanities Bulletin of Economic Studies (BEST) Jurnal Abdimas Ekonomi dan Bisnis Jurnal Abdi Masyarakat Indonesia Journal Automation Computer Information System (JACIS) Jurnal Ekonomi dan Bisnis Digital (MINISTAL) Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Formosa Journal of Multidisciplinary Research (FJMR) KINDAI : Kumpulan Informasi dan Artikel Ilmiah Manajamen dan Akuntansi Studi Akuntansi, Keuangan, dan Manajemen Jurnal Pengabdian Masyarakat Bidang Sains dan Teknologi Seminar Nasional Pengabdian Kepada Masyarakat INOVASI: Jurnal Hasil Pengabdian Masyarakat Jurnal Manajemen dan Bisnis Journal of Artificial Intelligence and Digital Business Innovative: Journal Of Social Science Research Journal of Economics, Entrepreneurship, Management Business and Accounting Jurnal Riset Rumpun Ilmu Ekonomi (JURRIE) Journal of Career Development Journal of Entrepreneur, Business and Management Ininnawa: Jurnal Pengabdian Masyarakat Prosiding Seminar Nasional Dies Natalis Universitas Negeri Makassar Journal of Innovative and Creativity Beru'-beru': Jurnal Pengabdian kepada Masyarakat Jurnal Terobosan Peduli Masyarakat (TIRAKAT) IECON: International Economics and Business Conference Jurnal Sipakatau Fundamental and Applied Management Journal Indonesian Journal of Enterprise Architecture
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Building small medium enterprise competitive advantage through situational leadership, digital marketing capabilities and innovation Muhammad Taufik; Valentino Aris; Rizal Bakri; Farida Islamiah; Husni Mubarak
Manajemen dan Bisnis Vol 25, No 3 (2026): November 2026 (Online First)
Publisher : Department of Management - Faculty of Business and Economics. Universitas Surabaya.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/mabis.v25i3.1159

Abstract

Small and medium enterprises increasingly need adaptive leadership and digital marketing capabilities to sustain competitiveness in dynamic digital markets. This study examines the influence of situational leadership and digital marketing capability on sustainable competitive advantage among SMEs in Makassar, with digital marketing innovation positioned as a mediating variable. Data were collected from 304 SME owners through a structured questionnaire and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings reveal that situational leadership and digital marketing capability significantly enhance digital marketing innovation, with situational leadership emerging as the stronger determinant. Digital marketing innovation and situational leadership were found to exert significant positive effects on sustainable competitive advantage, while digital marketing capability showed no significant direct effect on competitive outcomes. Mediation analysis confirmed that digital marketing innovation significantly mediates both the relationship between digital marketing capability and situational leadership to sustainable competitive advantage. These results suggest that digital marketing capability functions as a strategic prerequisite rather than a direct driver of competitive advantage, and that its value is only realized when actively transformed into innovative marketing practices. The study contributes to the dynamic capabilities literature and extends situational leadership theory by demonstrating that adaptive leadership and digital capabilities must be channeled through innovation to generate sustainable competitive value in resource-constrained SME environments.
Implementasi Digital Marketing Usaha AccBosku Trias Abu Salam; Valentino Aris; Muhammad Jamil
MANABIS: Jurnal Manajemen dan Bisnis Vol. 5 No. 2 (2026): Juni 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/manabis.v5i2.7871

Abstract

This study was motivated by the increasing need for culinary MSMEs to adapt to digital technology development and changing consumer behavior, particularly the growing use of social media and online food delivery services. AccBosku, a culinary business offering crispy chicken with various dipping sauces, still relied on conventional promotion and faced limited market reach due to the absence of structured digital marketing. This study aimed to design and implement digital marketing through Instagram integrated with the GrabFood on-demand service and to analyze its impact on AccBosku’s sales effectiveness. The research used a Research and Development (R&D) method with the ADDIE model, consisting of analysis, design, development, implementation, and evaluation stages. Data were collected through observation, interviews, documentation, and sales records before and after implementation. The results show that digital marketing through Instagram visual content, scheduled posting, GrabFood integration, and Google Maps support improved product visibility, ordering accessibility, and sales performance. Sales increased from an average of 647.5 portions to 1,200 portions after implementation. Therefore, digital marketing is important for expanding promotion, improving customer access, and supporting the growth of culinary MSMEs effectively.
Perancangan Sistem Informasi Inventory Bonsu Store untuk Meningkatkan Efisiensi Pengelolaan Stok Produk Ahmad Kurnia; Valentino Aris; Muh Jamil
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 2 (2026): Mei-Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i2.9651

Abstract

Untuk meningkatkan efektivitas manajemen stok produk di Bonsu Store, penelitian ini bertujuan untuk merancang dan membangun sistem informasi inventaris berbasis web. Masalah utama Bonsu Store adalah prosedur pencatatan inventaris manual menggunakan buku besar dan spreadsheet dasar, yang menyebabkan data stok tidak konsisten, keterlambatan informasi inventaris, dan risiko kesalahan manusia yang signifikan. Model Empat-D (Definisikan, Rancang, Kembangkan, Sebarkan) dan pendekatan Riset dan Pengembangan (R&D) digunakan dalam penelitian ini. Studi persyaratan sistem, desain basis data dan antarmuka, pengembangan sistem inventaris berbasis web, dan pengujian fungsional dan kegunaan merupakan beberapa fase penelitian. Hasil penelitian menunjukkan bahwa sistem yang dirancang dapat meningkatkan akurasi dan efisiensi manajemen data inventaris, menyederhanakan proses pencatatan stok masuk dan keluar, dan menampilkan informasi inventaris secara real-time. Selain itu, hasil pengujian menunjukkan bahwa sistem tersebut dianggap sangat bermanfaat dan mampu membantu pengguna dalam menghilangkan kesalahan pencatatan stok. Hasilnya, sistem informasi inventaris yang dibuat dapat menjadi alat yang berguna untuk membantu UMKM di Bonsu Store dalam operasional dan transformasi digital mereka. Sistem yang dikembangkan memiliki fitur utama berupa pengelolaan data barang, pencatatan stok masuk dan keluar, pengelolaan pemasok, serta penyajian laporan inventaris secara otomatis dan real-time. Pengujian sistem dilakukan menggunakan metode Black Box Testing untuk memastikan seluruh fungsi berjalan sesuai kebutuhan pengguna serta pengujian usability untuk menilai tingkat kemudahan penggunaan sistem. Hasil penelitian menunjukkan bahwa sistem yang dirancang mampu meningkatkan akurasi data inventaris, mempercepat proses pencatatan dan pencarian data, serta meminimalkan kesalahan pencatatan stok. Selain itu, sistem juga membantu pemilik usaha dalam memantau ketersediaan barang secara lebih efektif dan mendukung pengambilan keputusan berdasarkan informasi yang akurat. Dengan demikian, sistem informasi inventaris berbasis web yang dikembangkan dapat menjadi solusi yang efektif dalam mendukung operasional dan transformasi digital UMKM, khususnya pada Bonsu Store.
Perancangan Website Sistem Informasi Untuk Pemasaran Jasa pada CV. Karsa Data Melly Ananda Dwi Aprilia; Muh Jamil; Valentino Aris
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 2 (2026): Mei-Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i2.10673

Abstract

Perkembangan teknologi informasi telah mendorong perusahaan untuk memanfaatkan media digital sebagai strategi pemasaran yang lebih efektif dan mampu menjangkau pasar yang lebih luas. CV. Karsa Data merupakan perusahaan yang bergerak di bidang analisis data, konsultasi statistik, pembuatan dashboard, dan pelatihan data analyst, namun aktivitas pemasarannya masih mengandalkan metode word-of-mouth sehingga penyebaran informasi layanan belum optimal dan jangkauan pelanggan masih terbatas. Penelitian ini bertujuan untuk merancang dan mengembangkan website sebagai media pemasaran jasa pada CV. Karsa Data serta mengevaluasi tingkat usability website yang dikembangkan. Penelitian menggunakan metode Research and Development (R&D) dengan model Four-D yang terdiri atas tahap Define, Design, Develop, dan Disseminate. Website dikembangkan menggunakan Content Management System (CMS) WordPress dengan fitur profil perusahaan, layanan, portofolio, formulir pemesanan, chatbot AI, dan fitur analisis data penjualan berbasis unggah file CSV. Analisis model bisnis dilakukan menggunakan Lean Canvas, sedangkan pengujian usability menggunakan USE Questionnaire yang melibatkan 30 responden dengan empat dimensi penilaian, yaitu Usefulness, Ease of Use, Ease of Learning, dan Satisfaction. Hasil penelitian menunjukkan bahwa website berhasil dikembangkan sebagai media pemasaran digital yang mampu meningkatkan penyampaian informasi layanan secara lebih terstruktur. Hasil evaluasi usability memperoleh nilai Usefulness sebesar 88,33%, Ease of Use 88,33%, Ease of Learning 87,00%, dan Satisfaction 89,27%, yang seluruhnya berada pada kategori sangat baik. Dengan demikian, website yang dikembangkan dinyatakan layak digunakan sebagai media pemasaran jasa untuk mendukung peningkatan visibilitas dan efektivitas pemasaran digital CV. Karsa Data.
Sistem Informasi Terintegrasi Dashboard Realtime untuk Efisiensi Operasional CV. Manendra Jaya Sukses Amalia Putri; Muhammad Jamil; Valentino Aris
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 2 (2026): Mei-Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i2.11484

Abstract

Penelitian ini bertujuan mengembangkan sistem informasi terintegrasi berbasis AppSheet dengan dashboard realtime untuk meningkatkan efisiensi operasional pada CV. Manendra Jaya Sukses. Masalah utama yang diangkat adalah sistem pencatatan manual yang menyebabkan inefisiensi waktu, risiko human error, dan hambatan informasi manajerial. Menggunakan metode R&D dengan model Waterfall, penelitian ini menyatukan fungsi manajemen stok, penjualan, keuangan, dan pengingat distribusi melalui konsep single-entry data berdasarkan prinsip Lean Management dan Theory of Constraints (TOC). Hasil penelitian menunjukkan sistem berfungsi 100% valid dan berhasil meningkatkan efisiensi waktu rekapitulasi harian sebesar 98,3%, memangkas waktu kerja dari 60 menit menjadi kurang dari satu menit. Fitur dashboard realtime memungkinkan pemilik memantau performa bisnis secara instan dan akurat melalui perangkat seluler. Kesimpulannya, sistem ini sangat efektif dalam mendigitalisasi alur kerja operasional, meminimalisir potensi kerugian finansial, serta mempercepat pengambilan keputusan strategis perusahaan berbasis data digital.
Pemanfaatan Dashboard Business Intelligence Monitoring Proses Bisnis pada Dogame Station Nola Sofian; Syamsu Alam; Valentino Aris
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 2 (2026): Mei-Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i2.11486

Abstract

Keterbatasan laporan penjualan dalam format PDF statis menjadi kendala bagi Dogame Station dalam memantau proses bisnis dan mendukung pengambilan keputusan berbasis data. Penelitian ini bertujuan merancang serta mengimplementasikan dashboard Business Intelligence yang mampu menyajikan informasi bisnis secara terintegrasi, interaktif, dan mudah dipahami. Perancangan kebutuhan sistem dilakukan berdasarkan indikator kinerja utama dan kebutuhan pengguna dalam proses monitoring bisnis secara harian. Metode penelitian yang digunakan adalah Research and Development dengan pendekatan Software Development Life Cycle model Waterfall. Data primer diperoleh melalui wawancara dan observasi, sedangkan data sekunder berasal dari transaksi, laporan penjualan, laporan keuangan, serta arsip operasional periode Maret hingga Agustus 2025. Data diolah menggunakan Microsoft Power BI melalui tahap pembersihan, integrasi, pemodelan data, dan visualisasi. Dashboard menampilkan pendapatan, pengeluaran, laba, total pesanan, pesanan dibatalkan, tren penjualan, produk terlaris, metode pembayaran, kuantitas terjual, dan kinerja ruangan. Pengujian Black Box menunjukkan seluruh fungsi berjalan sesuai kebutuhan pengguna. Dashboard meningkatkan efektivitas monitoring, mempercepat evaluasi kinerja, serta mendukung keputusan yang akurat dan berbasis data.
Perancangan Website Bisnis Pada Siswa Madrasah Di Kabupaten Majene, Sulawesi Barat Nur Fitriayu Mandasari; Muhammad Ashdaq; Valentino Aris
Beru'-beru': Jurnal Pengabdian kepada Masyarakat Vol. 2 No. 2 (2023): Juli-Oktober 2023
Publisher : Lembaga Penelitian Pengabdian kepada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31605/jipm.v2i2.3505

Abstract

This activity aims to improve the abilities of students at MAN 1 Majene, West Sulawesi so that they can have digital capabilities in facing current world developments. The problem faced by Man 1 Majene students is the lack of ability to participate and follow developments in the digital world, especially the use of digital platforms for economic activities. After participating in this activity, MAN Majene students are expected to have the skills to create a simple business website that can be used to support family business activities. The subjects of this activity are students (i) of MAN 1 Majene which is located in Majene Regency, West Sulawesi Province. The number of participants was 20 people from various departments at Madrasah schools. Training activities were carried out for one day using mentoring, lectures, questions and answers and practice methods. Training results: (1) Student(i) has the ability to design a simple business website, (2) Student(i) has an understanding of digital marketing techniques, (3) Student(i) has the technical ability to optimize websites organically.
An Applied Economic Analysis of Monetary Policy Transmission Channels and Inflation Control in Indonesia Syamsu Alam; Valentino Aris; Muh Jamil
ARRUS Journal of Social Sciences and Humanities Vol. 6 No. 4 (2026)
Publisher : PT ARRUS Intelektual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/soshum4949

Abstract

This study analyzes the effectiveness of monetary policy transmission channels in controlling inflation in Indonesia using a Vector Autoregression model. Monthly data from December 2005 to March 2025 include the Federal Funds Rate, Bank Indonesia’s policy rate, inflation, and exchange rate. The results show that Bank Indonesia’s policy rate responds to inflationary pressures within two to four months, while exchange rate movements affect imported inflation within three to seven months. The Federal Funds Rate has fluctuating effects on the exchange rate and inflation, emphasizing the importance of monitoring monetary spillovers. Granger causality results indicate that the BI Rate is the only variable with significant predictive power for the exchange rate at the 5 percent level. Indonesian inflation exhibits strong short term persistence, with shocks remaining the main source of forecast error variance. Over six to ten months, shocks to the BI Rate and Federal Funds Rate jointly explain 20 to 30 percent of inflation variance. FEVD results show that exchange rate pass through is not dominant, although it remains relevant for mitigating imported inflation risks. These findings emphasize the need to accelerate monetary transmission, deepen domestic financial markets, and strengthen coordination between fiscal and monetary authorities to maintain price stability.
Perancangan Sistem Informasi di Kantin SDIT Khalifah Cendekia Mandiri Mujahidin Mujahidin; Muhammad Jamil; Valentino Aris
Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Vol. 6 No. 2 (2026): Juni, Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurimbik.v6i2.2057

Abstract

This study aims to develop a web-based inventory information system for the school canteen at SDIT Khalifah Cendekia Mandiri. The objectives of this research are: (1) to design an information system that enables the school canteen to manage its inventory; and (2) to evaluate the feasibility and practicality of the system. This study employs a Research and Development (R&D) method using the Waterfall development model, which consists of five stages: needs analysis, system design, implementation, testing, and maintenance. Data were collected through interviews and documentation.The results of the study indicate that the developed information system facilitates inventory tracking, sales transactions, financial reporting, and enhances data transparency between the canteen and its investors. Based on expert validation, the system is considered highly feasible, and the practicality test shows that the system is user-friendly and efficient.
Implementasi Strategi Pemasaran Digital untuk Meningkatkan Daya Saing Bisnis pada Kafe Esteko Abdullah Reza Fatur Rahman; Muhammad Taufik; Valentino Aris
Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Vol. 6 No. 2 (2026): Juni, Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurimbik.v6i2.2336

Abstract

Digital marketing in this study refers to the utilization of internet-based technology as the primary medium for promoting products and building effective relationships with customers. Marketing strategy includes the planning, implementation, and evaluation of promotional activities to achieve Esteko Café’s business objectives. Social media, particularly Instagram, is used as the main platform to deliver attractive, informative, and interactive promotional content aimed at increasing audience engagement. Business competitiveness is defined as Esteko Café’s ability to maintain its advantages amid the increasingly competitive café industry. Customer engagement serves as an indicator of digital marketing success through interactions such as likes, comments, shares, and follower growth. The AIDA model is used to analyze the effectiveness of marketing communication in attracting attention, generating interest, creating desire, and encouraging purchasing actions. In addition, content marketing through relevant and consistent content strengthens customer loyalty and brand image, while supporting the sustainable improvement of business competitiveness in the digital era.
Co-Authors Abdullah Reza Fatur Rahman Ahmad Kurnia Ahmad Salman Airul Syahrif Akram, Andi Muhammad Luthfi Al Fadila, Nadila Al Resky, Muh. Ibnu Ammar Alamsyah, Adelya Putri Amalia Putri Amaluddin Fatih Ghurron Amin, Putri Rabiatul Adha Andi Aisyiah Rahmatillah Andi Balqis Mutiara Asizah Andi Balqis Mutiara Asizah Andi Nur Baumassepe Andi Nuralvianti Andi Ruslan Andi Ruslan Andi Ruslan Andika Isma Anggi Kemalasari Arini Lestari Arini Lestari Aris Arini Lestari Aris Aris, Arini Lestari Ashdaq, Muh. Asizah, Andi Balqis Mutiara Asmayanti Asmayanti ASMAYANTI, ASMAYANTI Azisah, Andi Balqis Mutiara Aziza, Andi Nurfadilla Bambang Irawan Bobur Sobirov Corrs, Anaway Alnajah Fadlurahman, Hannan Fajar, Andi Faiha Alya Farida Islamiah Fitriyah R, Ulfah Haris Maupa Hermanto, Andi Hidayat, Muhammad Akmal Husni Mubarak Husni Mubarak Islamiah, Farida Jamil, Muh. Jufri, Muh. Anugrah Julius Jillbert Kemalasari, Andi Anggi Lili Fadli Muhamad Lindasari, Lindasari Mandasari, Nur Fitriayu Marhawati Masud Melly Ananda Dwi Aprilia Muh Jamil Muh. Ibnu Mibun Muh. Jamil Muh. Jamil Muhammad Ashdaq Muhammad Fadel Mubarak Muhammad Jamil Muhammad Jamil Muhammad JAMIL Muhammad Jamil Muhammad Jufri Muhammad Qardawi Hamzah Muhammad Rakib Muhammad Rakib Muhammad Rakib Muhammad Reza Zadillah Putra Muhammad Syarif, Muhammad Muhammad Taufik MUHAMMAD TAUFIK Muhammad Taufik Muhammad, Fadil Mujahidin Mujahidin Najib, Marhawati Nandita, Nandita Ningsih, Selly Kudrati Nola Sofian Novita Nugroho, Bambang Prihantoro Nur Fitriayu Mandasari Nur Fitriayu Mandasari Nur Haliza A. Arief Nur Salam Nurfadillah, Rezky Nurfitriayu Mandasari Prameswari, Gusti Ayu Sri Adinda Pratiwi, Dwi Apriani Raden Mohamad Herdian Bhakti Rafael Simson Riston Rahmatullah Rezky Nurfadillah Rina Amelia Rizal Bakri Rizal Bakri Rizky Inayah Muflih Ramadani Ruslan, Andi Salombe, Stefan Novaldi Siti Faradiba Anwar Siti Rahma Nurhaliza Sobirov, Bobur Sri Asmirani Suherlan Sumiati Tahir Syahrul Syahrul Syam, Agus Syamsu Alam SYAMSU ALAM Tahir, Sumiati Taufiq, Maura Sabrina Trias Abu Salam Zaid, Nurmalianti