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All Journal Jurnal Manajemen STIE Muhammadiyah Palopo METHODIKA: Jurnal Teknik Informatika dan Sistem Informasi MABIS: Manajemen dan Bisnis JEMMA | Journal of Economic, Management and Accounting JOURNAL OF INFORMATION SYSTEM MANAGEMENT (JOISM) Yumary: Jurnal Pengabdian kepada Masyarakat LOSARI: Jurnal Pengabdian Kepada Masyarakat Bulletin of Economic Studies (BEST) Jurnal Abdimas Ekonomi dan Bisnis Jurnal Abdi Masyarakat Indonesia Jurnal Ekonomi dan Bisnis Digital (MINISTAL) Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Formosa Journal of Multidisciplinary Research (FJMR) KINDAI : Kumpulan Informasi dan Artikel Ilmiah Manajamen dan Akuntansi Studi Akuntansi, Keuangan, dan Manajemen Jurnal Pengabdian Masyarakat Bidang Sains dan Teknologi Seminar Nasional Pengabdian Kepada Masyarakat INOVASI: Jurnal Hasil Pengabdian Masyarakat Journal of Artificial Intelligence and Digital Business Innovative: Journal Of Social Science Research Journal of Economics, Entrepreneurship, Management Business and Accounting Jurnal Riset Rumpun Ilmu Ekonomi (JURRIE) Journal of Career Development Journal of Entrepreneur, Business and Management Ininnawa: Jurnal Pengabdian Masyarakat Prosiding Seminar Nasional Dies Natalis Universitas Negeri Makassar Journal of Innovative and Creativity Jurnal Terobosan Peduli Masyarakat (TIRAKAT) IECON: International Economics and Business Conference Jurnal Sipakatau Fundamental and Applied Management Journal Indonesian Journal of Enterprise Architecture
Valentino Aris
Universitas Negeri Makassar
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Medicine & Pharmacology Nursing Physics Public Health Social Sciences Transportation Veterinary Other

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Transforming Competitive MSMEs through Community Engagement: Integrating Digital Technology and Local Wisdom Suherlan; Muhamad, Lili Fadli; Aris, Valentino
Tirakat: Jurnal Terobosan Peduli Masyarakat Vol 3 No 1 (2026): January 2026
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/j.tirakat.v3i1.325

Abstract

This study aims to examine the transformation of competitive Micro, Small, and Medium Enterprises (MSMEs) through community engagement, with a particular emphasis on the integration of digital technology and local wisdom. The research employs a literature review method using a qualitative approach and descriptive analysis of 29 selected scientific articles published between 2021 and 2025. Data sources were obtained from Google Scholar and various credible websites relevant to community engagement and MSME development. The findings indicate that community engagement plays a strategic role as an empowerment instrument capable of bridging the gap between academic innovation and the practical needs of MSMEs. The integration of digital technology has been proven to enhance business efficiency and market expansion, while local wisdom functions as a source of differentiation and product identity that strengthens competitiveness. However, the success of MSME transformation is highly dependent on the sustainability of mentoring, the suitability of technology to the capacity of business actors, and sensitivity to the socio-cultural context. This study is expected to contribute to the academic literature on community engagement and serve as a conceptual foundation for policy formulation and sustainable MSME empowerment practices.
Analisis Proses Bisnis Berbasis Data melalui Implementasi Dashboard Andi Nuralvianti; Muhammad Jamil; Valentino Aris
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.4524

Abstract

The study purpose was to implement a data dashboard as a decision-support tool for analyzing business processes at KPRI Mart. The research addressed two main objectives: to design a data dashboard that aligns with business analysis needs and to evaluate its effectiveness in supporting managerial decision-making. The implementation of a digital dashboard represents an essential step toward enhancing data-driven decision-making and improving operational efficiency within modern retail cooperatives. Materials and methods. This study employed a Research and Development (R&D) approach and adopted the Software Development Life Cycle (SDLC) model as the framework for system development. The dashboard was developed using Microsoft Power BI, chosen for its ability to integrate multi-source data and provide interactive visualizations. The dataset used consisted of three years of historical sales data (2022–2024) from KPRI Mart. Functional validation was conducted through the Black Box Testing method to ensure that all interactive features and visualization components performed according to the design specifications. Results. The developed dashboard successfully visualized key business metrics, including monthly sales trends, total units sold, and total sales values. These visualizations enabled store coordinators to interpret business performance more efficiently and respond to sales dynamics more strategically. The Black Box Testing results confirmed that all dashboard functions operated properly and aligned with user requirements. Conclusions. The findings indicate that the implemented dashboard enhances business process analysis by providing real-time, accurate, and informative data visualizations. This contributes to more efficient and data-driven managerial decision-making. The study highlights the importance of digital transformation through Business Intelligence tools to help cooperative organizations remain adaptive and competitive in a continuously evolving economic environment.
Implementation of Business Intelligence in Analyzing Consumer Behavior: A Study of the Property Business Muh. Ibnu Mibun; Muhammad Rakib; Valentino Aris
Journal of Innovative and Creativity Vol. 5 No. 2 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i2.4657

Abstract

This study aims to analyze the implementation of business intelligence in understanding consumer behavior. Research data were collected through observation, interviews, and documentation, then processed using clustering techniques based on the K-Means algorithm and visualized through an analytics dashboard using Microsoft Power Business Intelligence. The research method employed is Research and Development (R&D) with the 4D model (Define, Design, Develop, Disseminate). This study integrates customer relationship management and machine learning as tools to manage, analyze, and visualize consumer behavior data. The results indicate that the application of business intelligence can group consumers into eight clusters based on behavioral patterns and transaction characteristics. The resulting analytics dashboard assists property management in making strategic decisions more efficiently. Furthermore, the use of business intelligence has been proven to enhance effectiveness in understanding consumer preferences, optimizing data management, and supporting marketing strategies. This study recommends implementing data-driven technology to increase the company’s competitiveness amid increasingly intense business competition.
Perancangan Sistem Informasi Wisata Kuliner Berbasis Website di Kota Makassar Sebagai Media Promosi dan Informasi Muhammad Reza Zadillah Putra; Valentino Aris; Muhammad Jamil
Journal of Innovative and Creativity Vol. 6 No. 1 (2026)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

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Abstract

The problem addressed in this study is the lack of comprehensive and clear culinary tourism information media in Makassar City. This study aims to design a website as an information medium for tourists and as a promotional medium for culinary businesses. Using the Research and Development (R&D) method with the ADDIE model. Validation results by three validators showed that all tested features functioned properly. Evaluation using the System Usability Scale (SUS) yielded a score of 81.41, indicating a good level of usability.
Rancang Bangun Lettekost.id Sebagai Sistem Infromasi Kost Berbasis Website Di Kota Makassar Ahmad Salman; Muhammad Jamil; Valentino Aris
Journal of Innovative and Creativity Vol. 6 No. 1 (2026)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

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Abstract

The development of digital technology is driving digital transformation in various sectors, including the provision of housing search services such as boarding houses. This research aims to design and implement a website-based boarding house search information system, Lettekost.id. The method used is Research and Development (R&D) with the Design Thinking development model (emphasize, define, ideate, prototype, test). Validation results by three validators indicate that the tested features function well. Evaluation using the System Usability Scale (SUS) resulted in a score of 83, indicating a good level of usability.
How artificial intelligence shapes trust and visit decisions on digital tourism platforms in Indonesia Aris, Valentino; Salam, Nur; Sobirov, Bobur; Rahmatullah, Rahmatullah; Syam, Agus; Bakri, Rizal
Manajemen dan Bisnis Vol 25, No 1 (2026): March 2026
Publisher : Department of Management - Faculty of Business and Economics. Universitas Surabaya.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/mabis.v25i1.1059

Abstract

This study examines how personalization and interactivity on Indonesia’s digital tourism platforms shape consumer trust and visit decisions. Personalization captures how well a platform tailors content such as destination options, itineraries, and deals to a user preferences, budget, and travel context. Interactivity reflects how responsive and engaging the platform is when users search, compare, ask questions, and adjust plans. Using a cross-sectional survey of 415 users who had used platform features within the past six months. The data were analyzed with PLS-SEM in SmartPLS 4. The results show that both personalization and interactivity positively and significantly increase consumer trust, with personalization emerging as the strongest driver. For visit decisions, personalization and interactivity also have significant positive effects. However, consumer trust does not significantly predict visiting decisions and therefore does not mediate the effects of platform features on visit decision. This suggests a trust–behavior gap where users may feel confident in a platform, yet their final choice is still driven mainly by practical planning value. Tourism platforms should prioritize relevant, context-aware recommendations and responsive planning assistance, while reinforcing decision cues such as clear cost and time estimates and credible social proof to better convert interest into visit decision.
Analyzing Digital Marketing in Indonesia Online Transportation Sector: A Social Network, Sentiment, and Topic Analysis Valentino Aris; Andi Balqis Mutiara Asizah
Fundamental and Applied Management Journal Vol. 4 No. 1 (2026): Fundamental and Applied Management Journal
Publisher : Global Research Collaboration

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66314/famj.v4i1.190

Abstract

This study aims to evaluate the effectiveness of Grab’s digital marketing strategy in Indonesia’s online transportation sector using a Social Media Network Analysis approach. Data were collected from the social media platform X (formerly Twitter) through web scraping of relevant hashtags and keywords, followed by cleaning to remove irrelevant content. The analysis, conducted using Gephi, examined network structure through metrics such as degree centrality, betweenness centrality, closeness centrality, modularity, and community detection. Results reveal that @grabid is the primary conversation hub with high degree centrality, indicating dominance in information dissemination. The network exhibits two major communities, centered on Grab and Gojek, reflecting narrative competition in the industry. Modularity analysis (score = 0.438) indicates moderately distinct communities, presenting opportunities for targeted marketing. Betweenness centrality findings highlight a small number of strategic connectors, while closeness centrality suggests efficient network connectivity with a small-world property. These insights underscore the potential of SNA to identify key influencers, optimize message dissemination, and strengthen brand positioning. Content analysis revealed that the majority of consumer discussions carried a positive sentiment. The study contributes to digital marketing literature by demonstrating SNA’s utility in mapping brand-related social media interactions and offers practical recommendations for data-driven campaign strategies.
Improving Digital Literacy to Prevent Hoaxes in the Visually Impaired Valentino Aris; Syamsu Alam; Muhammad Ashdaq; Muhammad Taufik; Andi Ruslan; Muhammad Jamil
Jurnal Sipakatau: Inovasi Pengabdian Masyarakat Vol. 1 No. 5 (2024): Jurnal Sipakatau
Publisher : PT. Global Research Collaboration

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61220/jsipakatau.v1i5.2424

Abstract

This Community Service Activity was carried out at the Yapti Makassar Special School (SLB-A Yapti Makassar) by the Digital Business Study Program Service Team, FEB-Makassar State University. Some of the problems faced by partners include a lack of literacy for blind people so that hoaxes spread easily and a lack of independence for blind people in accessing information from various sources. The service method used is the implementation of outreach activities to increase the spirit of digital literacy among the visually impaired so that the spread of hoaxes can be prevented. The activity participants were twelve people with visual disabilities who were currently studying at SLB-A Yapti Makassar. The results achieved from this activity include (1) increased enthusiasm for digital literacy among the visually impaired, (2) increased independence in accessing literacy around them, (3) the ability to distinguish between hoaxes and information and data.
Building Entrepreneurial Capacity among Fisherwomen through Fish Meatball Production Training in Coastal Communities Sumiati Tahir; Valentino Aris; Rezky Nurfadillah; Asmayanti Asmayanti; Anggi Kemalasari
Jurnal Sipakatau: Inovasi Pengabdian Masyarakat Vol. 2 No. 4 (2025): Jurnal Sipakatau
Publisher : PT. Global Research Collaboration

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61220/jsipakatau.v2i4.2522

Abstract

Mattiro Uleng Village, a coastal fishing community in Pangkajene and Kepulauan Regency, holds abundant marine resources, yet its utilization remains limited to selling raw fish without further processing. This dependence on unprocessed fish sales has led to fluctuating family incomes, particularly for fishermen’s wives, who rely on their husbands’ catch. This community service program was designed to empower fishermen’s wives in Mattiro Uleng by enhancing their skills in producing value-added fish-based products, specifically fish meatballs, as a means of economic diversification and fostering independent entrepreneurship. The program implementation involved a combination of theoretical knowledge sessions, practical workshops on fish meatball processing, and training in both online and offline marketing strategies. A participatory approach was adopted to actively engage participants throughout the process. Evaluation results showed a significant improvement in participants’ skills, with fish meatball-making competency increasing from 30% to 90%, and marketing knowledge rising from 10% to 75%. This program successfully equipped the participants with practical knowledge, boosted their confidence, and sparked motivation for initiating fish-based culinary enterprises.
Enhancing Social Media Content Management in a Public Service Institution through Collaborative Community Service Muhammad Ashdaq; Nur Fitriayu Mandasari; Valentino Aris; Muhammad Taufik; Andi Ruslan
Jurnal Sipakatau: Inovasi Pengabdian Masyarakat Vol. 2 No. 5 (2025): Jurnal Sipakatau
Publisher : PT. Global Research Collaboration

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61220/jsipakatau.v2i5.2531

Abstract

This community engagement initiative was carried out through collaboration between a religious service organization responsible for pilgrimage operations and faculty members from a digital business study program at a public university. The program was motivated by the organization’s challenges in managing its social media content, which included unstructured information flow, inconsistent distribution, and suboptimal visual design. The intervention involved a structured mentoring process covering content documentation, content creation, and news script development. The results demonstrated a noticeable improvement in social media engagement, reflected in higher interaction and responsiveness from the audience. Indirectly, the activity also enhanced the quality of service delivery by ensuring that information for the families of pilgrims was communicated more quickly, clearly, and reliably. These outcomes highlight the value of collaborative capacity-building in digital communication for public and religious service organizations. The study contributes practical insights into how community-based interventions can strengthen digital media strategies to support transparency, trust, and service quality in the era of digital information.
Co-Authors ADAWIYAH ASTI KHALIL Ahmad Salman Akram, Andi Muhammad Luthfi Al Fadila, Nadila Al Resky, Muh. Ibnu Ammar Alamsyah, Adelya Putri Amaluddin Fatih Ghurron Amin, Putri Rabiatul Adha Andi Balqis Mutiara Asizah Andi Nur Baumassepe Andi Nuralvianti Andi Ruslan Andi Ruslan Andika Isma Anggi Kemalasari Arief, Nur Haliza A. Arini Lestari Arini Lestari Aris Aris, Arini Lestari Ashdaq, Muh. Ashdaq, Muhammad Asizah, Andi Balqis Mutiara Asmayanti Asmayanti ASMAYANTI, ASMAYANTI Asmirani, Sri Azisah, Andi Balqis Mutiara Aziza, Andi Nurfadilla Bambang Irawan Bobur Sobirov Corrs, Anaway Alnajah Fadlurahman, Hannan Fajar, Andi Faiha Alya Fitriyah R, Ulfah Hamzah, Qardawi Haris Maupa Hermanto, Andi Hidayat, Muhammad Akmal Husni Mubarak Islamiah, Farida Jamil, Muh. Jufri, Muh. Anugrah Julius Jillbert Kemalasari, Andi Anggi Lindasari, Lindasari Mandasari, Nur Fitriayu Masud Mubarak, Muhammad Fadel Muflih Ramadani, Rizky Inayah Muh. Ibnu Mibun Muh. Jamil Muh. Jamil Muhamad, Lili Fadli Muhammad Ashdaq Muhammad Ashdaq Muhammad Jamil Muhammad JAMIL Muhammad Jamil Muhammad Jufri Muhammad Rakib Muhammad Rakib Muhammad Rakib Muhammad Reza Zadillah Putra Muhammad Syarif, Muhammad Muhammad Taufik Muhammad Taufik MUHAMMAD TAUFIK Muhammad, Fadil Najib, Marhawati Nandita, Nandita Ningsih, Selly Kudrati Novita Nugroho, Bambang Prihantoro Nur Fitriayu Mandasari Nur Salam Nurfadillah, Rezky Nurfitriayu Mandasari Nurhaliza, Siti Rahma Prameswari, Gusti Ayu Sri Adinda Pratiwi, Dwi Apriani Raden Mohamad Herdian Bhakti Rahmatillah, Andi Aisyiah Rahmatullah Rezky Nurfadillah Rizal Bakri Ruslan, Andi Rusmiati Rusdam Salombe, Stefan Novaldi Sobirov, Bobur Sri Asmirani Suherlan Sumiati Tahir Syahrif, Airul Syahrul Syahrul Syam, Agus Syamsu Alam SYAMSU ALAM Tahir, Sumiati Taufiq, Maura Sabrina