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All Journal Jurnal Manajemen STIE Muhammadiyah Palopo METHODIKA: Jurnal Teknik Informatika dan Sistem Informasi MABIS: Manajemen dan Bisnis JEMMA | Journal of Economic, Management and Accounting JOURNAL OF INFORMATION SYSTEM MANAGEMENT (JOISM) Jurnal Pengabdian Masyarakat Multidisiplin Yumary: Jurnal Pengabdian kepada Masyarakat LOSARI: Jurnal Pengabdian Kepada Masyarakat Bulletin of Economic Studies (BEST) Jurnal Abdimas Ekonomi dan Bisnis Jurnal Abdi Masyarakat Indonesia Journal Automation Computer Information System (JACIS) Jurnal Ekonomi dan Bisnis Digital (MINISTAL) Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Formosa Journal of Multidisciplinary Research (FJMR) KINDAI : Kumpulan Informasi dan Artikel Ilmiah Manajamen dan Akuntansi Studi Akuntansi, Keuangan, dan Manajemen Jurnal Pengabdian Masyarakat Bidang Sains dan Teknologi Seminar Nasional Pengabdian Kepada Masyarakat INOVASI: Jurnal Hasil Pengabdian Masyarakat Jurnal Manajemen dan Bisnis Journal of Artificial Intelligence and Digital Business Innovative: Journal Of Social Science Research Journal of Economics, Entrepreneurship, Management Business and Accounting Jurnal Riset Rumpun Ilmu Ekonomi (JURRIE) Journal of Career Development Journal of Entrepreneur, Business and Management Ininnawa: Jurnal Pengabdian Masyarakat Prosiding Seminar Nasional Dies Natalis Universitas Negeri Makassar Journal of Innovative and Creativity Beru'-beru': Jurnal Pengabdian kepada Masyarakat Jurnal Terobosan Peduli Masyarakat (TIRAKAT) IECON: International Economics and Business Conference Jurnal Sipakatau Fundamental and Applied Management Journal Indonesian Journal of Enterprise Architecture
Valentino Aris
Universitas Negeri Makassar
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Perancangan Sistem Informasi Wisata Kuliner Berbasis Website di Kota Makassar Sebagai Media Promosi dan Informasi Muhammad Reza Zadillah Putra; Valentino Aris; Muhammad Jamil
Journal of Innovative and Creativity Vol. 6 No. 1 (2026)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

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Abstract

The problem addressed in this study is the lack of comprehensive and clear culinary tourism information media in Makassar City. This study aims to design a website as an information medium for tourists and as a promotional medium for culinary businesses. Using the Research and Development (R&D) method with the ADDIE model. Validation results by three validators showed that all tested features functioned properly. Evaluation using the System Usability Scale (SUS) yielded a score of 81.41, indicating a good level of usability.
Rancang Bangun Lettekost.id Sebagai Sistem Infromasi Kost Berbasis Website Di Kota Makassar Ahmad Salman; Muhammad Jamil; Valentino Aris
Journal of Innovative and Creativity Vol. 6 No. 1 (2026)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

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Abstract

The development of digital technology is driving digital transformation in various sectors, including the provision of housing search services such as boarding houses. This research aims to design and implement a website-based boarding house search information system, Lettekost.id. The method used is Research and Development (R&D) with the Design Thinking development model (emphasize, define, ideate, prototype, test). Validation results by three validators indicate that the tested features function well. Evaluation using the System Usability Scale (SUS) resulted in a score of 83, indicating a good level of usability.
How artificial intelligence shapes trust and visit decisions on digital tourism platforms in Indonesia Aris, Valentino; Salam, Nur; Sobirov, Bobur; Rahmatullah, Rahmatullah; Syam, Agus; Bakri, Rizal
Manajemen dan Bisnis Vol 25, No 1 (2026): March 2026
Publisher : Department of Management - Faculty of Business and Economics. Universitas Surabaya.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/mabis.v25i1.1059

Abstract

This study examines how personalization and interactivity on Indonesia’s digital tourism platforms shape consumer trust and visit decisions. Personalization captures how well a platform tailors content such as destination options, itineraries, and deals to a user preferences, budget, and travel context. Interactivity reflects how responsive and engaging the platform is when users search, compare, ask questions, and adjust plans. Using a cross-sectional survey of 415 users who had used platform features within the past six months. The data were analyzed with PLS-SEM in SmartPLS 4. The results show that both personalization and interactivity positively and significantly increase consumer trust, with personalization emerging as the strongest driver. For visit decisions, personalization and interactivity also have significant positive effects. However, consumer trust does not significantly predict visiting decisions and therefore does not mediate the effects of platform features on visit decision. This suggests a trust–behavior gap where users may feel confident in a platform, yet their final choice is still driven mainly by practical planning value. Tourism platforms should prioritize relevant, context-aware recommendations and responsive planning assistance, while reinforcing decision cues such as clear cost and time estimates and credible social proof to better convert interest into visit decision.
Improving Digital Literacy to Prevent Hoaxes in the Visually Impaired Valentino Aris; Syamsu Alam; Muhammad Ashdaq; Muhammad Taufik; Andi Ruslan; Muhammad Jamil
Jurnal Sipakatau: Inovasi Pengabdian Masyarakat Vol. 1 No. 5 (2024): August
Publisher : PT. Global Research Collaboration

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61220/jsipakatau.v1i5.2424

Abstract

This Community Service Activity was carried out at the Yapti Makassar Special School (SLB-A Yapti Makassar) by the Digital Business Study Program Service Team, FEB-Makassar State University. Some of the problems faced by partners include a lack of literacy for blind people so that hoaxes spread easily and a lack of independence for blind people in accessing information from various sources. The service method used is the implementation of outreach activities to increase the spirit of digital literacy among the visually impaired so that the spread of hoaxes can be prevented. The activity participants were twelve people with visual disabilities who were currently studying at SLB-A Yapti Makassar. The results achieved from this activity include (1) increased enthusiasm for digital literacy among the visually impaired, (2) increased independence in accessing literacy around them, (3) the ability to distinguish between hoaxes and information and data.
Building Entrepreneurial Capacity among Fisherwomen through Fish Meatball Production Training in Coastal Communities Sumiati Tahir; Valentino Aris; Rezky Nurfadillah; Asmayanti Asmayanti; Anggi Kemalasari
Jurnal Sipakatau: Inovasi Pengabdian Masyarakat Vol. 2 No. 4 (2025): june
Publisher : PT. Global Research Collaboration

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61220/jsipakatau.v2i4.2522

Abstract

Mattiro Uleng Village, a coastal fishing community in Pangkajene and Kepulauan Regency, holds abundant marine resources, yet its utilization remains limited to selling raw fish without further processing. This dependence on unprocessed fish sales has led to fluctuating family incomes, particularly for fishermen’s wives, who rely on their husbands’ catch. This community service program was designed to empower fishermen’s wives in Mattiro Uleng by enhancing their skills in producing value-added fish-based products, specifically fish meatballs, as a means of economic diversification and fostering independent entrepreneurship. The program implementation involved a combination of theoretical knowledge sessions, practical workshops on fish meatball processing, and training in both online and offline marketing strategies. A participatory approach was adopted to actively engage participants throughout the process. Evaluation results showed a significant improvement in participants’ skills, with fish meatball-making competency increasing from 30% to 90%, and marketing knowledge rising from 10% to 75%. This program successfully equipped the participants with practical knowledge, boosted their confidence, and sparked motivation for initiating fish-based culinary enterprises.
Enhancing Social Media Content Management in a Public Service Institution through Collaborative Community Service Muhammad Ashdaq; Nur Fitriayu Mandasari; Valentino Aris; Muhammad Taufik; Andi Ruslan
Jurnal Sipakatau: Inovasi Pengabdian Masyarakat Vol. 2 No. 5 (2025): August
Publisher : PT. Global Research Collaboration

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61220/jsipakatau.v2i5.2531

Abstract

This community engagement initiative was carried out through collaboration between a religious service organization responsible for pilgrimage operations and faculty members from a digital business study program at a public university. The program was motivated by the organization’s challenges in managing its social media content, which included unstructured information flow, inconsistent distribution, and suboptimal visual design. The intervention involved a structured mentoring process covering content documentation, content creation, and news script development. The results demonstrated a noticeable improvement in social media engagement, reflected in higher interaction and responsiveness from the audience. Indirectly, the activity also enhanced the quality of service delivery by ensuring that information for the families of pilgrims was communicated more quickly, clearly, and reliably. These outcomes highlight the value of collaborative capacity-building in digital communication for public and religious service organizations. The study contributes practical insights into how community-based interventions can strengthen digital media strategies to support transparency, trust, and service quality in the era of digital information.
Rancang Bangun Sistem Informasi Logistik Berbasis Web pada CV. Boska Transportama Makassar Nandita, Nandita; Alam, Syamsu; Aris, Valentino
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 1 (2026): Februari - April
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i1.6334

Abstract

Penelitian ini bertujuan merancang dan membangun sistem informasi manajemen logistik berbasis web pada CV. Boska Transportama Makassar untuk mengatasi pengelolaan data operasional yang masih manual, tidak terintegrasi, dan rentan menimbulkan keterlambatan administrasi serta inkonsistensi data. Sistem yang dikembangkan diberi nama SIMBOSKA dan memfasilitasi pencatatan pesanan, pengelolaan gudang, transaksi pembayaran, pemantauan pengiriman, serta pelaporan secara terpusat. Metode penelitian menggunakan Research and Development (R&D) dengan model Waterfall, melalui tahapan analisis kebutuhan, perancangan, pengembangan, pengujian, implementasi, dan evaluasi. Rancangan sistem mencakup system flow lintas divisi, use case, serta desain basis data berbasis ERD untuk menjaga konsistensi dan mengurangi redundansi. Antarmuka disusun dengan pendekatan user-centered design dan diprototipekan menggunakan Figma, lalu diimplementasikan dengan Laravel dan MySQL. Pengumpulan data dilakukan melalui wawancara, studi dokumentasi, dan kuesioner dengan responden pengguna langsung melalui purposive sampling. Selain pengujian fungsional (blackbox) dan kompatibilitas, kualitas penggunaan sistem dievaluasi melalui usability testing mengacu ISO 9241-11 yang menilai efektivitas, efisiensi, kepuasan, dan tingkat kesalahan. Hasil evaluasi menunjukkan peningkatan efektivitas dari 82% menjadi 93,5% serta peningkatan efisiensi dari 17,6% menjadi 63% setelah implementasi. Pada uji task scenario (10 tugas) selama dua minggu, rata-rata waktu penyelesaian turun dari 39,2 menit menjadi 13,8 menit dan jumlah kesalahan berkurang dari 53 menjadi 17.  Tingkat kesalahan menurun dari 35% menjadi 11%, sementara kepuasan pengguna mencapai skor rata-rata 4,7 (skala 5) dan skor usability keseluruhan 4,6 dari 5 (kategori sangat baik). Temuan ini mengindikasikan bahwa SIMBOSKA tidak hanya layak secara fungsional, tetapi juga mempercepat penyelesaian tugas, mengurangi kesalahan operasional, dan meningkatkan kinerja operasional perusahaan. 
Perancangan Aplikasi CRM Terintegrasi AI dalam Segmentasi Pelanggan Untuk Optimalisasi Strategi Pemasaran (Studi Kasus Pada Nichoa Chocolate) Asizah, Andi Balqis Mutiara; Alam, Syamsu; Aris, Valentino
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 1 (2026): Februari - April
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i1.7056

Abstract

Transformasi digital mendorong organisasi, termasuk Usaha Mikro, Kecil, dan Menengah (UMKM), untuk memanfaatkan teknologi dalam meningkatkan efektivitas pengelolaan pelanggan dan strategi pemasaran. Nichoa Chocolate sebagai UMKM di bidang produk cokelat sehat masih menghadapi kendala dalam pengelolaan data pelanggan yang belum terintegrasi serta proses segmentasi pelanggan yang masih dilakukan secara manual. Penelitian ini bertujuan untuk merancang aplikasi Customer Relationship Management (CRM) yang terintegrasi dengan Artificial Intelligence (AI) untuk melakukan segmentasi pelanggan dan mendukung optimalisasi strategi pemasaran. Metode penelitian yang digunakan adalah Research and Development (R&D) dengan model pengembangan ADDIE yang terdiri dari tahap analysis, design, development, implementation, dan evaluation. Segmentasi pelanggan dilakukan menggunakan metode Recency, Frequency, Monetary (RFM) untuk mengelompokkan pelanggan berdasarkan waktu terakhir transaksi, frekuensi pembelian, dan nilai transaksi. Sistem yang dikembangkan berupa aplikasi CRM berbasis web yang dilengkapi fitur manajemen data pelanggan, pencatatan transaksi, perhitungan skor RFM otomatis, segmentasi pelanggan, serta dashboard analitik. Integrasi AI dalam sistem memungkinkan analisis pola transaksi pelanggan dan menghasilkan rekomendasi strategi pemasaran yang lebih tepat sasaran. Hasil pengujian menggunakan metode Black Box Testing menunjukkan bahwa seluruh fitur sistem berjalan sesuai dengan fungsi yang dirancang. Implementasi sistem ini mampu mengelola data pelanggan secara terpusat, menghasilkan segmentasi pelanggan yang informatif, serta mendukung pengambilan keputusan pemasaran berbasis data. Dengan demikian, aplikasi CRM berbasis AI yang dikembangkan dinilai efektif dalam meningkatkan efisiensi pengelolaan pelanggan serta membantu UMKM dalam mengoptimalkan strategi pemasaran secara lebih terarah.
Perancangan Website Sissenrekang Sebagai Media Promosi dan Sistem Informasi Wisata Alam Kabupaten Enrekang Amelia, Rina; Jamil, Muhammad; Aris, Valentino
Jurnal Riset Rumpun Ilmu Ekonomi Vol. 5 No. 1 (2026): April: Jurnal Riset Rumpun Ilmu Ekonomi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrie.v5i1.7990

Abstract

This study aims to develop the sissenrekang.com website as a promotional medium for tourism in Enrekang Regency. The development was carried out using the WordPress CMS with the Research and Development (R&D) research method and the Four-D model (Define, Design, Develop, Disseminate), starting from the needs analysis stage, design, sketching, to creating a digital mockup. The functional validation results obtained a score of 100%, indicating full system feasibility. Further evaluation through Functional Suitability Analysis, Guttman Scale, and System Usability Scale (SUS) resulted in a score of 81.375, indicating a high level of feasibility and comfort of use. This website is expected to provide benefits for managers, facilitate access to information for users, and contribute to supporting the promotion and development of tourism in Enrekang Regency.
Perancangan Website untuk Meningkatkan Brand Awareness dan Penjualan : Studi Kasus pada UMKM Taste.ki Zaid, Nurmalianti; Jamil, Muhammad; Aris, Valentino
Jurnal Riset Rumpun Ilmu Ekonomi Vol. 5 No. 1 (2026): April: Jurnal Riset Rumpun Ilmu Ekonomi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrie.v5i1.8086

Abstract

Taste.ki MSME, a café in Makassar, faces challenges from intense competition and an suboptimal digital marketing strategy, relying only on Instagram without a consistent content strategy. This study aims to design a website integrated with Instagram to strengthen Brand Awareness and increase sales. The research employed the Four-D method (Define, Design, Develop, Disseminate), and the website was designed using the Wordpress CMS. The results indicate that the website design was successfully implemented. The integration of the website with Instagram significantly improved Brand Awareness, evidenced by a Brand Recognition achievement of 88% and Brand Recall of 94%. Furthermore, this digital strategy positively impacted Taste.ki MSME's sales, showing an increase of 79.20%. This improvement confirms the crucial role of a website as an information hub and conversion channel in an MSME's digital marketing strategy to compete effectively in the digital era.
Co-Authors ADAWIYAH ASTI KHALIL Ahmad Kurnia Ahmad Salman Airul Syahrif Akram, Andi Muhammad Luthfi Al Fadila, Nadila Al Resky, Muh. Ibnu Ammar Alamsyah, Adelya Putri Amalia Putri Amaluddin Fatih Ghurron Amin, Putri Rabiatul Adha Andi Aisyiah Rahmatillah Andi Balqis Mutiara Asizah Andi Balqis Mutiara Asizah Andi Nur Baumassepe Andi Nuralvianti Andi Ruslan Andi Ruslan Andi Ruslan Andika Isma Anggi Kemalasari Arini Lestari Arini Lestari Aris Arini Lestari Aris Aris, Arini Lestari Ashdaq, Muh. Asizah, Andi Balqis Mutiara Asmayanti Asmayanti ASMAYANTI, ASMAYANTI Asmirani, Sri Azisah, Andi Balqis Mutiara Aziza, Andi Nurfadilla Bambang Irawan Bobur Sobirov Corrs, Anaway Alnajah Fadlurahman, Hannan Fajar, Andi Faiha Alya Farida Islamiah Fitriyah R, Ulfah Hamzah, Qardawi Haris Maupa Hermanto, Andi Hidayat, Muhammad Akmal Husni Mubarak Husni Mubarak Islamiah, Farida Jamil, Muh. Jufri, Muh. Anugrah Julius Jillbert Kemalasari, Andi Anggi Lili Fadli Muhamad Lindasari, Lindasari Mandasari, Nur Fitriayu Marhawati Masud Melly Ananda Dwi Aprilia Muh Jamil Muh. Ibnu Mibun Muh. Jamil Muh. Jamil Muhammad Ashdaq Muhammad Fadel Mubarak Muhammad Jamil Muhammad Jamil Muhammad Jamil Muhammad JAMIL Muhammad Jufri Muhammad Qardawi Hamzah Muhammad Rakib Muhammad Rakib Muhammad Rakib Muhammad Reza Zadillah Putra Muhammad Syarif, Muhammad MUHAMMAD TAUFIK Muhammad Taufik Muhammad Taufik Muhammad, Fadil Najib, Marhawati Nandita, Nandita Ningsih, Selly Kudrati Nola Sofian Novita Nugroho, Bambang Prihantoro Nur Fitriayu Mandasari Nur Fitriayu Mandasari Nur Haliza A. Arief Nur Salam Nurfadillah, Rezky Nurfitriayu Mandasari Prameswari, Gusti Ayu Sri Adinda Pratiwi, Dwi Apriani Raden Mohamad Herdian Bhakti Rafael Simson Riston Rahmatullah Rezky Nurfadillah Rina Amelia Rizal Bakri Rizal Bakri Rizky Inayah Muflih Ramadani Ruslan, Andi Rusmiati Rusdam Salombe, Stefan Novaldi Siti Faradiba Anwar Siti Rahma Nurhaliza Sobirov, Bobur Sri Asmirani Sri Asmirani Suherlan Sumiati Tahir Syahrul Syahrul Syam, Agus Syamsu Alam SYAMSU ALAM Tahir, Sumiati Taufiq, Maura Sabrina Trias Abu Salam Zaid, Nurmalianti