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All Journal Jurnal Manajemen STIE Muhammadiyah Palopo METHODIKA: Jurnal Teknik Informatika dan Sistem Informasi MABIS: Manajemen dan Bisnis JEMMA | Journal of Economic, Management and Accounting JOURNAL OF INFORMATION SYSTEM MANAGEMENT (JOISM) Yumary: Jurnal Pengabdian kepada Masyarakat LOSARI: Jurnal Pengabdian Kepada Masyarakat Bulletin of Economic Studies (BEST) Jurnal Abdimas Ekonomi dan Bisnis Jurnal Abdi Masyarakat Indonesia Jurnal Ekonomi dan Bisnis Digital (MINISTAL) Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Formosa Journal of Multidisciplinary Research (FJMR) KINDAI : Kumpulan Informasi dan Artikel Ilmiah Manajamen dan Akuntansi Studi Akuntansi, Keuangan, dan Manajemen Jurnal Pengabdian Masyarakat Bidang Sains dan Teknologi Seminar Nasional Pengabdian Kepada Masyarakat INOVASI: Jurnal Hasil Pengabdian Masyarakat Journal of Artificial Intelligence and Digital Business Innovative: Journal Of Social Science Research Journal of Economics, Entrepreneurship, Management Business and Accounting Jurnal Riset Rumpun Ilmu Ekonomi (JURRIE) Journal of Career Development Journal of Entrepreneur, Business and Management Ininnawa: Jurnal Pengabdian Masyarakat Prosiding Seminar Nasional Dies Natalis Universitas Negeri Makassar Journal of Innovative and Creativity Jurnal Terobosan Peduli Masyarakat (TIRAKAT) IECON: International Economics and Business Conference Jurnal Sipakatau Fundamental and Applied Management Journal Indonesian Journal of Enterprise Architecture
Valentino Aris
Universitas Negeri Makassar
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Implementasi Strategi Pemasaran Digital Melalui Media Sosial untuk Meningkatkan Penjualan UMKM : Studi Kasus: UD. Akbar Lestari Al Fadila, Nadila; Jamil, Muhammad; Aris, Valentino
Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Vol. 5 No. 3 (2025): Oktober: Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurimbik.v5i3.1766

Abstract

This study implements a digital marketing strategy via Instagram to increase sales at UD Akbar Lestari, a rattan craft MSME in Pangkep, Indonesia. Conventional, word-of-mouth marketing had constrained market reach, whereas social media enables visual storytelling and two-way interactions that strengthen brand awareness. We adopted a Research and Development (R&D) approach using the RACE framework—Reach, Act, Convert, Engage. Data were collected through interviews, observation, sales records, and Instagram Insights. The intervention comprised launching the official account @ud.akbarlestari, designing an informative profile, defining content pillars, scheduling posts, and deploying Feed, Reels, and Story formats with clear calls-to-action and a purchasing link in the bio. The study’s novelty lies in adapting RACE to a rural handicraft context and leveraging the local Pangkep dialect in Reels to deepen audience affinity. After one month, marketing performance improved markedly: the account reached 2,484 users and generated 4,771 impressions; there were 523 interactions from 122 accounts; 372 profile activities (330 visits; 42 external link clicks); and Linktree recorded 56 views with 27 clicks (48.21% CTR). Reels was the most effective format, achieving 1,840 views, reach of 1,211, 64 likes, 6 comments, and 37 shares. Business outcomes also strengthened, with sales increasing from IDR 11,341,500 to IDR 21,050,900 and evidence of repeat purchases, indicating emerging loyalty. In conclusion, RACE-based Instagram implementation effectively improves reach, engagement, conversion, and sales for craft MSMEs. We recommend maintaining content consistency, further optimizing Instagram features, and conducting regular Insight-driven evaluations to sustain performance gains.
Optimalisasi Platform Digital untuk Penguatan Branding Restoran Aroma Palopo Pratiwi, Dwi Apriani; Jamil, Muhammad; Aris, Valentino
Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Vol. 5 No. 3 (2025): Oktober: Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurimbik.v5i3.1786

Abstract

This study aims to analyze the implementation and evaluate the optimization of digital marketing in strengthening the branding of Aroma Palopo restaurant through digital platforms. The research method used is associative quantitative approach with data collection through questionnaires to 25 respondents who are active followers of the instagram account @aromapalopohjfatmawati, as well as documentation of the digital activities of the restaurant. Data analysis was conducted using brand awareness, brand recall, brand recognition, and unaware of brand indicators measured through a Likert scale of 1-5. The results showed that the digital marketing strategy of Aroma Palopo restaurant through instagram has been able to increase brand awareness in the category enough with an average score of 3.11. The brand recognition dimension received the highest score of 3.32, which indicates that the audience is able to recognize the logo and design of restaurant content on social media. Meanwhile, brand recall reached a value of 3.24, indicating that some respondents could remember the brand without seeing the logo or content directly, while the top of mind dimension was still low with a value of 3.04, indicating that the brand has not become the main choice of consumers. Video content (Reels) is considered the most effective in increasing interaction, therefore, upload consistency, visual storytelling, active interaction, and the use of paid advertising are recommended to strengthen branding on social media.
Pelatihan Keamanan Digital untuk Meningkatkan Cyber Security Awareness bagi Masyarakat di Kelurahan Bontonompo Kabupaten Gowa Ruslan, Andi; Aris, Valentino; Taufik, Muhammad; Hamzah, Qardawi; Asmirani, Sri
LOSARI: Jurnal Pengabdian Kepada Masyarakat Vol. 7 No. 2 (2025): Desember 2025
Publisher : LOSARI DIGITAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53860/losari.v7i2.509

Abstract

This community service program aims to enhance digital security literacy among local government staff and residents of Bontonompo Village, Gowa Regency. The program was conducted using lectures, discussions, hands-on practice, and evaluation through pre-tests and post-tests to assess participants’ knowledge improvement. A total of 30 participants actively joined the training, consisting of village staff and community members. The evaluation results revealed a significant increase in the average score from 55 to 82, indicating improved understanding of phishing detection, personal data protection, and identification of fake information. The training proved effective in raising awareness and basic digital security skills among participants. This activity is expected to serve as an initial step in strengthening a secure and sustainable digital ecosystem within Bontonompo Village.
Faktor-Faktor yang Mempengaruhi Loyalitas Pelanggan pada Burger Bangor Cabang Andi Tonro Kota Makassar Fitriyah R, Ulfah; Jufri, Muhammad; Aris, Valentino; Syam, Agus
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 4 (2026): November - January
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i4.3718

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kualitas layanan, kualitas produk, dan harga terhadap loyalitas pelanggan di Burger Bangor Cabang Andi Tonro Kota Makassar. Penelitian ini mengadopsi pendekatan kuantitatif dengan jenis penelitian eksplanatori (penjelasan), yang bertujuan untuk menganalisis dan menjelaskan secara statistik mengenai hubungan sebab-akibat antara variabel-variabel yang diteliti. Secara spesifik, penelitian ini berfokus pada pengujian pengaruh Kualitas Layanan (X1), Kualitas Produk (X2), dan Harga (X3) sebagai variabel bebas secara bersama-sama dan individual terhadap Loyalitas Pelanggan (Y) sebagai variabel terikat. Lokasi penelitian ditetapkan pada Burger Bangor cabang Andi Tonro. Penelitian ini menggunakan pendekatan kuantitatif dengan menyebarkan kuesioner kepada 103 responden yang merupakan pelanggan Burger Bangor. Data dianalisis menggunakan regresi linier berganda dengan bantuan SPSS versi 24. Hasil penelitian menunjukkan bahwa, baik secara parsial maupun simultan, kualitas layanan, kualitas produk, dan harga berpengaruh positif dan signifikan terhadap loyalitas pelanggan. Artinya, semakin baik kualitas layanan dan produk, semakin baik pula loyalitas pelanggan. Secara parsial, hasil uji menunjukkan bahwa Kualitas Layanan dan Kualitas Produk masing-masing memiliki pengaruh positif dan signifikan terhadap Loyalitas Pelanggan. Artinya, peningkatan pada kualitas layanan dan kualitas produk akan meningkatkan loyalitas pelanggan. Namun, variabel harga ditemukan tidak berpengaruh signifikan secara parsial terhadap Loyalitas Pelanggan Burger Bangor di lokasi tersebut, menunjukkan bahwa loyalitas pelanggan lebih didorong oleh kualitas non-harga seperti layanan dan produk.
Optimalisasi Digital Marketing untuk Meningkatkan Brand Awareness pada UMKM IdRink Alamsyah, Adelya Putri; Jamil, Muhammad; Aris, Valentino
Jurnal Riset Rumpun Ilmu Ekonomi Vol. 4 No. 2 (2025): Oktober: Jurnal Riset Rumpun Ilmu Ekonomi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrie.v4i2.7423

Abstract

This study aims to analyse the design and optimization of digital marketing to increase the brand awareness of the IdRink MSME through the integration of a website and Instagram. The research employed a Research and Development (R&D) method using the Four-D model (Define, Design, Develop, Disseminate), combined with prototyping techniques and evaluation through blackbox testing. Data were collected through interviews, literature review, observation, Google Analytics, Instagram Insight, and A/B testing questionnaires administered to 100 respondents. The results show that the development of a WordPress-based website and a structured Instagram content plan significantly improved IdRink’s digital performance. Within one month, the audience growth rate increased by 256%, average post reach reached 216%, and website traffic recorded 298 users. Brand awareness measurement indicated brand recognition of 74% and brand recall of 79%, higher than the comparison brand in the local beverage category. These findings indicate that integrating a website and Instagram as a digital marketing strategy is effective in moving IdRink from the unaware-of-brand stage to recognition and recall, expanding market reach, strengthening customer engagement, and building a more professional brand image among young urban consumers. The study recommends maintaining content consistency and utilising digital analytics to support future marketing decision-making.
Peningkatan Kompetensi Pemasaran Digital Pada UMKM Brochiick melalui Program Pelatihan dan Pendampingan Fajar, Andi Faiha Alya; Aris, Valentino; Muhammad, Fadil; Ningsih, Selly Kudrati; Mubarak, Husni; Syarif, Airul
Jurnal Abdimas Ekonomi dan Bisnis Vol. 5 No. 2 (2025): Jurnal Abdimas Ekonomi dan Bisnis
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/abdiekbis.v5i2.9999

Abstract

Usaha Mikro, Kecil, dan Menengah (UMKM) memiliki peran penting dalam perekonomian Indonesia, namun masih banyak yang menghadapi kendala dalam mengadopsi strategi pemasaran digital. Program pengabdian kepada masyarakat ini dilaksanakan pada UMKM Brochiick, sebuah usaha kuliner yang belum memanfaatkan platform digital secara optimal. Kegiatan ini bertujuan untuk meningkatkan kompetensi pemasaran digital pemilik dan staf melalui program terstruktur yang mencakup sosialisasi, pelatihan, dan pendampingan. Metode yang digunakan adalah pendekatan partisipatif dengan praktik langsung dalam pembuatan konten, pengelolaan akun, serta pemanfaatan fitur Instagram seperti feeds, reels, dan stories. Evaluasi dilakukan berdasarkan metrik kinerja digital marketing, yaitu tayangan, jangkauan, interaksi konten, kunjungan profil, dan jumlah pengikut. Hasil kegiatan menunjukkan terjadi peningkatan tayangan sebesar 138,9%, peningkatan interaksi konten sebesar 670,6%, peningkatan jangkauan sebesar 238,6%, peningkatan kunjungan profil sebesar 23,7%, dan peningkatan jumlah pengikut sebesar 18,8%. Temuan ini menegaskan bahwa program pelatihan dan pendampingan efektif dalam meningkatkan literasi digital, memperbaiki kualitas konten media sosial, serta memperluas jangkauan pasar UMKM Brochiick. Kegiatan ini membuktikan bahwa pelatihan dan pendampingan digital marketing merupakan strategi yang tepat untuk memperkuat daya saing dan keberlanjutan UMKM di era digital.
Pelatihan Dan Pendampingan Pemasaran Digital Pada UMKM Kebab Nusantara Makassar Rusmiati Rusdam; Valentino Aris; Airul Syahrif; Sri Asmirani; Adawiyah Asti Khalil
LOSARI: Jurnal Pengabdian Kepada Masyarakat Vol. 7 No. 2 (2025): Desember 2025
Publisher : LOSARI DIGITAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53860/losari.v7i2.518

Abstract

This Community Service Program (PKM) aims to enhance the digital marketing capacity of the micro, small, and medium enterprise (SMEs) Kebab Nusantara Makassar through a series of structured training and mentoring activities. The program was initiated in response to the low level of digital literacy among culinary entrepreneurs, which limits their promotional reach and competitiveness in the digital era. The method employed was a participatory action approach consisting of needs analysis, socialization, training, and mentoring in content creation, content planner development, and content distribution via social media, particularly Instagram. The program was conducted over three months, from June to September 2025, involving the owner and staff of the MSME as active participants. The results indicate a significant improvement in key digital marketing indicators: impressions increased by 424.8%, reach by 91%, interactions by 1,476%, profile visits by 254%, and follower growth by 56%. Furthermore, the partner demonstrated independence in managing their social media account by continuing to produce and publish content after the program ended. Therefore, this PKM program proved effective in improving digital literacy, strengthening social media marketing skills, and expanding market reach. The implementation of continuous training and mentoring is recommended as a replicable model for building digital capacity among MSMEs in the culinary sector.
Open Government Data sebagai Pendorong Pembangunan Inklusif di Kota Makassar Alam, Syamsu; Aris, Valentino; Taufik, Muhammad
Bulletin of Economic Studies (BEST) Vol 5 No 3 (2025)
Publisher : Universitas Islam Negeri Alauddin Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/best.v5i3.62220

Abstract

Penelitian ini menganalisis keterkaitan antara Open Government Data (OGD) sebagai pendorong pembangunan inklusif di Kota Makassar dengan menggunakan pendekatan fuzzy set Qualitative Comparative Analysis (fsQCA) terhadap data sektoral kota Makassar tahun 2021–2024. Lima kondisi utama ditetapkan sebagai determinan pembangunan inklusif, yaitu Ketersediaan Data (KD), Aksesibilitas Data (AD), Kualitas Data (QD), Lisensi dan Legalitas (LL), serta Partisipasi dan Pemanfaatan Publik (PP). Hasil kalibrasi fuzzy menunjukkan bahwa nilai Pembangunan Inklusif (PI) meningkat signifikan pada tahun 2024, menandai pergeseran dari pemerintahan berbasis transparansi menuju pemerintahan partisipatif berbasis data. Melalui truth table fsQCA, ditemukan dua jalur kausal utama yang menjelaskan capaian pembangunan inklusif. Pertama, Functional Openness Path, yaitu kombinasi KD, AD, QD, dan PP tinggi meskipun legalitas belum sempurna (LL moderat), yang mendukung terwujudnya inklusivitas melalui keterbukaan dan kolaborasi masyarakat. Kedua, Institutionalized Open Data Path, yakni konfigurasi lengkap KD, AD, LL, QD, dan PP tinggi yang merepresentasikan tata kelola data terinstitusionalisasi dengan dukungan politik dan regulatif yang kuat. Analisis consistency menunjukkan bahwa konfigurasi dengan nilai ≥0.8 merupakan kondisi yang cukup (sufficient condition) bagi terjadinya pembangunan inklusif, sementara coverage sebesar 0.18 menandakan relevansi empiris yang signifikan. Secara teoretis, hasil ini menegaskan bahwa sinergi antara keterbukaan data, partisipasi publik, dan dukungan kelembagaan merupakan prasyarat utama terwujudnya tata kelola pemerintahan inklusif di era transformasi digital. Studi ini memberikan implikasi penting bagi penguatan kebijakan OGD di tingkat daerah sebagai instrumen strategis untuk memperluas partisipasi dan keadilan pembangunan.
PROYEKSI WAKTU POTENSIAL UNTUK BERINVESTASI MENGGUNAKAN ALGORITMA LONG SHORT-TERM MEMORY Mubarak, Muhammad Fadel; Najib, Marhawati; Aris, Valentino
Journal of Information System Management (JOISM) Vol. 7 No. 2 (2026): Januari
Publisher : Universitas Amikom Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24076/joism.2026v7i2.2400

Abstract

Penelitian ini bertujuan untuk memproyeksikan kondisi makroekonomi Indonesia pada periode 2025–2029 serta merumuskan strategi investasi yang relevan berdasarkan hasil forecasting menggunakan algoritma Long Short-Term Memory (LSTM). Tiga indikator ekonomi utama yang dianalisis meliputi tingkat suku bunga (Interest Rate), inflasi (Consumer Price Index), dan ketenagakerjaan (Non-Farm Payroll). Data historis bulanan dari tahun 1970 hingga 2023 digunakan untuk melatih model LSTM, yang kemudian menghasilkan prediksi nilai ketiga indikator tersebut secara tahunan. Hasil forecasting menunjukkan tren penurunan suku bunga dan inflasi secara bertahap, serta pertumbuhan ketenagakerjaan yang meningkat dari tahun ke tahun. Berdasarkan hasil tersebut, strategi investasi disusun secara dinamis, menyesuaikan kondisi ekonomi makro pada setiap tahunnya. Strategi yang disarankan mencakup pendekatan konservatif pada awal periode (2025–2026) dan lebih agresif pada fase ekspansi ekonomi (2028–2029). Penelitian ini menunjukkan bahwa penggunaan model LSTM dapat membantu investor dalam menyusun keputusan investasi yang lebih tepat, berbasis pada proyeksi data makroekonomi yang akurat dan terukur.
Community Service as a Driving Force for MSME Empowerment in a Sustainable Economic Ecosystem Irawan, Bambang; Suherlan; Aris, Valentino
Tirakat: Jurnal Terobosan Peduli Masyarakat Vol 3 No 1 (2026): January 2026
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/j.tirakat.v3i1.322

Abstract

Community service is one of the strategic pillars of the higher education Tri Dharma that holds significant potential in promoting the empowerment of Micro, Small, and Medium Enterprises (MSMEs) as the foundation of a sustainable economic ecosystem. This study aims to expand and enrich scholarly references on community service by examining its role as a driving force for MSME empowerment within the framework of sustainable economic development. The research employs a literature review method using a qualitative approach and descriptive analysis. Data were collected from Google Scholar and selected credible websites, covering publications from 2014 to 2026. Of the 50 articles initially identified, a rigorous selection process based on relevance, methodological quality, and source credibility resulted in 31 articles being analyzed further. The findings indicate that community service significantly contributes to enhancing MSME capacity through the strengthening of human capital, social capital, business innovation, and the integration of economic, social, and environmental sustainability principles. This study confirms that community service functions as a strategic instrument in building an inclusive, resilient, and sustainable MSME ecosystem.
Co-Authors ADAWIYAH ASTI KHALIL Ahmad Salman Akram, Andi Muhammad Luthfi Al Fadila, Nadila Al Resky, Muh. Ibnu Ammar Alamsyah, Adelya Putri Amaluddin Fatih Ghurron Amin, Putri Rabiatul Adha Andi Balqis Mutiara Asizah Andi Nur Baumassepe Andi Nuralvianti Andi Ruslan Andi Ruslan Andika Isma Anggi Kemalasari Arief, Nur Haliza A. Arini Lestari Arini Lestari Aris Aris, Arini Lestari Ashdaq, Muh. Ashdaq, Muhammad Asizah, Andi Balqis Mutiara Asmayanti Asmayanti ASMAYANTI, ASMAYANTI Asmirani, Sri Azisah, Andi Balqis Mutiara Aziza, Andi Nurfadilla Bambang Irawan Bobur Sobirov Corrs, Anaway Alnajah Fadlurahman, Hannan Fajar, Andi Faiha Alya Fitriyah R, Ulfah Hamzah, Qardawi Haris Maupa Hermanto, Andi Hidayat, Muhammad Akmal Husni Mubarak Islamiah, Farida Jamil, Muh. Jufri, Muh. Anugrah Julius Jillbert Kemalasari, Andi Anggi Lindasari, Lindasari Mandasari, Nur Fitriayu Masud Mubarak, Muhammad Fadel Muflih Ramadani, Rizky Inayah Muh. Ibnu Mibun Muh. Jamil Muh. Jamil Muhamad, Lili Fadli Muhammad Ashdaq Muhammad Ashdaq Muhammad Jamil Muhammad JAMIL Muhammad Jamil Muhammad Jufri Muhammad Rakib Muhammad Rakib Muhammad Rakib Muhammad Reza Zadillah Putra Muhammad Syarif, Muhammad Muhammad Taufik Muhammad Taufik MUHAMMAD TAUFIK Muhammad, Fadil Najib, Marhawati Nandita, Nandita Ningsih, Selly Kudrati Novita Nugroho, Bambang Prihantoro Nur Fitriayu Mandasari Nur Salam Nurfadillah, Rezky Nurfitriayu Mandasari Nurhaliza, Siti Rahma Prameswari, Gusti Ayu Sri Adinda Pratiwi, Dwi Apriani Raden Mohamad Herdian Bhakti Rahmatillah, Andi Aisyiah Rahmatullah Rezky Nurfadillah Rizal Bakri Ruslan, Andi Rusmiati Rusdam Salombe, Stefan Novaldi Sobirov, Bobur Sri Asmirani Suherlan Sumiati Tahir Syahrif, Airul Syahrul Syahrul Syam, Agus Syamsu Alam SYAMSU ALAM Tahir, Sumiati Taufiq, Maura Sabrina