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Pengaruh Social Influence dan Hedonic Shopping Motivation terhadap Impulsive Buying Behavior pada Generasi Z dengan Financial Literacy sebagai Variabel Moderasi Fuji Faujiah; Edi Fitriana Afriza; Astri Srigustini
HATTA : Jurnal Pendidikan Ekonomi dan Ilmu Ekonomi Vol 3 No 1 (2025): HATTA: Jurnal Pendidikan Ekonomi dan Ilmu Pendidikan
Publisher : STKIP MAJENANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62387/hatta.v3i1.195

Abstract

The rapid development of e-commerce and social media has encouraged the emergence of impulsive buying behavior, especially among students. Social factors and hedonic shopping motivation are thought to be the main triggers in making unplanned purchasing decisions. This study aims to analyze the effect of social influence and hedonic shopping motivation on impulsive buying behavior with financial literacy as a moderating variable in students of Departemenet of Management Class of 2024, Nusa Putra University. This research uses a quantitative approach with a survey mwthod. The sample consisted of 105 respondents selected using purposive sampling technique. Data collection was carried out through distributing questionnaires, and analyzed using SPSS software version 25. The results showed that social influence, hedonic shopping motivation had a positive and significant effect on impulsive buying behavior. Meanwhile, financial literacy does not moderate the influence of social influence and hedonic shopping motivation on impulsive buying behavior in Generation Z Manaement Departement Studendent Class of 2024.
Pengaruh Model Pembelajaran Group Investigation terhadap Hasil Belajar Siswa Agus Rahmat Agus; Gugum Gumilar; Astri Srigustini
Global Education Journal Vol. 2 No. 3 (2024): Global Education Journal (GEJ)
Publisher : Civiliza Publishing, Indonesia.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59525/gej.v2i3.172

Abstract

The low learning outcomes of class XI students at SMAN 3 Tasikmalaya in economics prompted the author to conduct this research. The purpose of this study was to determine the effect of the group investigation learning model on student learning outcomes. By using quantitative research methods, quasi-experimental methods with non-equivalent control group design. Class XI IPS 1 as the experimental class and class XI IPS 2 as the control class are the research samples used in the study. Based on the results of hypothesis testing, the sig. (2-tailed) value is 0.000 and more than (<0.005). That there is a positive influence between the group investigation learning model on learning outcomes. Likewise, the average score of the experimental class learning outcomes is greater than the control class. So, it can be concluded that the application of the group investigation learning model in the subject of economics, international trade material, has a positive effect on student learning outcomes.
PENGARUH LITERASI KEUANGAN, TEMAN SEBAYA DAN DISONANSI KOGNITIF TERHADAP PERILAKU KONSUMTIF: (Survey pada Siswa SMA Negeri se-Kota Tasikmalaya) Fajriyatul Barokah; Yoni Hermawan; Astri Srigustini
Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 1 No 3 (2023): FEBRUARI
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jekombital.v1i3.466

Abstract

The problem addressed in this study is the excessive consumption of non-essential needs among high school students in Tasikmalaya, coupled with their inability to establish a priority scale for their consumption patterns. This research employs a quantitative survey method with an explanatory survey design. The study's target population includes all public high school students in Tasikmalaya City, specifically those in class XI. The sampling technique utilized in this study is probability sampling, employing proportionate random sampling, resulting in a sample size of 367 students. Data collection is carried out through the use of questionnaires, while data analysis is performed using the SPSS 25.0 for Windows program. The results indicate the following: 1) There exists a significant correlation between financial literacy and consumptive behavior, with a significance value of 0.045. 2) Peers exert a notable influence on consumptive behavior, as evidenced by a significance value of 0.029. 3) Cognitive dissonance also significantly impacts consumptive behavior, with a significance value of 0.029. 4) The combined effect of financial literacy, peers, and cognitive dissonance on consumptive behavior is significant, demonstrated by a significance value of 0.000.
PENGARUH ENTREPRENEURIAL MINDSET TERHADAP MINAT BERWIRAUSAHA DAN IMPLIKASINYA TERHADAP KEPUTUSAN BERWIRAUSAHA Gilang Ramdani; Ati Sadiah; Astri Srigustini
Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 1 No 3 (2023): FEBRUARI
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jekombital.v1i3.476

Abstract

The research aims to assess the impact of Entrepreneurial Mindset on Interest in Entrepreneurship and the subsequent implications for Entrepreneurial Decisions. The research methodology employs a survey approach with a descriptive design. The targeted population comprises students from Siliwangi University FKIP, who belong to the 2019-2022 batch, totaling 6,700 individuals. Non-probability sampling, specifically the purposive sampling technique, was used to select a sample size of 376 participants based on the researcher's considerations. Questionnaires were utilized for data collection, and path analysis was employed as the statistical method, encompassing both direct and indirect hypotheses. The study's findings reveal the following: 1) Direct hypothesis calculations indicate that Entrepreneurial Mindset significantly influences Entrepreneurial Decisions, as well as Entrepreneurial Mindset's impact on interest in entrepreneurship and interest in entrepreneurship on entrepreneurial decisions. 2) Indirect hypothesis calculations demonstrate that Entrepreneurial Mindset indirectly influences entrepreneurial decisions through its effect on interest in entrepreneurship.