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All Journal Krisna: Kumpulan Riset Akuntansi JURNAL RELASI STIE MANDALA JEMBER JAM : Jurnal Aplikasi Manajemen EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Manajemen dan Kewirausahaan (JMDK) Akademika : Jurnal Manajemen, Akuntansi, dan Bisnis JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Distribusi International Journal of Social Science and Business JOURNAL OF SCIENCE AND SOCIAL RESEARCH ISOQUANT : Jurnal Ekonomi, Manajemen dan Akuntansi Jurnal Ilmiah Administrasi Bisnis dan Inovasi EKUITAS (Jurnal Ekonomi dan Keuangan) Jurnal Scientia Journal of Applied Management and Accounting Science (JAMAS) Dinamika Kerajinan dan Batik : MAJALAH ILMIAH Jurnal Manajemen dan Ilmu Administrasi Publik (JMIAP) Journal of Research in Social Science and Humanities Jurnal Manajemen Indonesian Journal of Multidisciplinary Science Parsimonia: Jurnal Akuntansi, Manajemen dan Bisnis Journal of Applied Management Studies Journal of Trends Economics and Accounting Research BISMA (Bisnis dan Manajemen) Jurnal Bisnis dan Kewirausahaan Jurnal HUMMANSI (Humaniora, Manajemen, Akuntansi) Bursa : Jurnal Ekonomi dan Bisnis Jurnal ekonomi Manajemen dan Bisnis (JUBIS) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Indonesia Sosial Sains Jurnal Pendidikan Indonesia (Japendi) Journal of Business on Hospitality and Tourism e-Jurnal Apresiasi Ekonomi JAMPARING: Jurnal Akuntansi Manajemen Pariwisata dan Pembelajaran Konseling Riwayat: Educational Journal of History and Humanities Jurnal Ilmiah Bisnis dan Ekonomi Asia (Jibeka) JUMPA : Jurnal Manajemen Pendidikan Jurnal Ilmiah Riset Aplikasi Manajemen
Fathorrahman
Institut Teknologi dan Bisnis Asia Malang
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Journal : Journal of Applied Management and Accounting Science (JAMAS)

 1 
PENGARUH PROMOSI DAN SERVICESCAPE TERHADAP KEPUTUSAN MENGINAP MELALUI CITRA MEREK DI ELROYALE HOTEL BANYUWANGI PADA MASA PANDEMI Christina Natalia Putri Subroto; Theresia Pradiani; Fathorrahman
Journal of Applied Management and Accounting Science Vol. 3 No. 1 (2021): Journal of Applied Management and Accounting Science (JAMAS)
Publisher : Badung: LPPM Universitas Triatma Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51713/jamas.v3i1.46

Abstract

During this Pandemic Covid 19 situation, the competition in the hotel industry becomes more competitive. The niche market especially in this industry become smaller and tighter. Thus, the hotel businesses have to be more aware with all the factors than can affect the customer to do the purchase decision to keep their sustainability and to win the competition. Some of the important factors that can affect the consumer decision are promotion, servicescape and brand image. The study was conducted to find out the influence of promotion and servicescape of stay decisions through of brand image at El Royale Hotel Banyuwangi. This research uses a type of quantitive research with path analysis as the method. The tool that was used by the researcher is IBM SPSS 26. The population of this study is the visitors who stay at El Royale Hotel Banyuwangi, with the number of samples used are 100 based on Slovin Formula and taken by purposive sampling technique.The sampling’s criteria that are used in this research are the guests above 17 years old, and the guest who act as a decision maker. The result of this study is show that (1) partially promotion and servicescape affect the brand image positively and significantly. (2) partially promotion, servicescape and brand image affect the stay decision positively and significantly. (3) Brand image able to mediate the influence of promotion to stay decision. (4) Brand image is not able to mediate the influence of servicescape to stay decision.
Co-Authors Abdul Rahman Abu, Amin Bin Agus Purnomo Sidi Agustina, Tin Ahmad Firman Ali Shahab Amrulloh, Imron Andre Martinus ARDIANSYAH ARDIANSYAH Bambang Dwiatmanto Budiyanto, Didik BUKHORI, MOHAMMAD Candra Adi Wijaya Cheria, Fritzie Christina Natalia Putri Subroto Daniel, Desmon Darmawan*, Herry Dedi Damhudi Dony Buntoro effendi, Achmad Enge Christina Fatmawaty Fransiska Br Munte Fhery Catur Wibowo Hari Prasetyo Haryono, Silvia Arista Ike Kusdyah Rachmawati Ike Rachmawati Imam Suaydi Iswanto Iswanto Ivanry Matu Jone's Christentio Rikin Kapitaraw, Bejo Kosim Sutiono Kristianto, Andreas Kukuh Kurnia Dewi Permatasari KURNIA DEWI PERMATASARI Latief, Fitriani Lidia Lamhisa Simatupang Magda Pangesa Mahmud, Ervan Ali Marista Yoana Putri Matu, Ivanry Megawati, Novita Melati, Ni Luh Putu Kurniayu Mohammad Bukhori Momou, Desrianto Mubyl, Mutiarini Murtianingsih Murtianingsih, Murtianingsih Muzwati, Hani Nadeak, Hotta Parulian Nadia Nadia Nanik Sugiarti Ni Made Ayu Natih Widhiarini Oktarifany Citra Ayuningtyas Pionera, Eloichristi Praptiningsih, Eko Prasetyo, Reynaldy Prayitno, Setyo Puspitaningtyas, Maria Vianney Wahyu Puti, Hadrian Priangga Rahman A, Agus Ramadhani, Dony Ahmad Rengga Kusuma Putra Rimba, Anna Risca Trisnawati RR. Ella Evrita Hestiandari S, Putri Nadia Sabar Rismawati Sanjaya, Andreas Sijabat, Jayasan Sinwanudinul Ghozali, Muhammad Soesilo, Moelyono Sugeng Santoso Sulistiyo Sulistiyo Sultan S. Saade Supriyati, Caecilia Suwandi Tao Putri Tarigan, Pebrianto Putra Tauriadi, Dini Theresia Pradiani Theresia Pradiani Theresia Pradiani Theresia Pradiani TIN AGUSTIN K Tin Agustina K Tin Agustina Karnawati Tino Agus Salim Tirto Hadi Tjandra Gunawan Triatmojo, Wisnu Tristanto, M. Budi Vinnafatun Vinnafatun Vinnafatun, Vinnafatun Wahyu Indriyani Widianingsih Widianingsih Widyana Widyana Wijaya, Chandra Adi WINDRA, WINDRA Yani Elviani Lestari Yanto, Yandri Yunus Handoko Zonnete Bryllian Dheo