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Fathul Qorib
Program Studi Ilmu Komunikasi, Universitas Tribhuwana Tunggadewi.
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Nursing Public Health Social Sciences Veterinary Other

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Journal : Jurnal InterAct

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Optimasi Media Sosial Instagram @kulinersby dalam Mempromosikan Wisata Kuliner Surabaya Qorib, Fathul; Widodo, Herru Prasetya; Rinata, Asfira Rachmad
Jurnal InterAct Vol. 10 No. 2 (2021): Jurnal InterAct
Publisher : School of Communication - Atma Jaya Catholic University of Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25170/interact.v10i2.3153

Abstract

The Instagram @kulinersby social media account is one of the platforms that has been promoting culinary tourism in the city of Surabaya since 2014. This study aims to look at optimizing the @kulinersby Instagram account as one of the culinary tourism promotion media. Several social media marketing concepts are used to see how the optimization works, namely content creation, content sharing, connecting, and community building. All uploads and interactions of followers on the account become primary data sources, then compared with secondary data in interviews with the account manager, namely Syafira Defani Putri. The results of this study indicate that @kulinersby has implemented good management in several aspects, especially for content management, starting from its creation, content sharing such as consistently uploading content and sharing food themes, to connecting with followers through interaction and discussion, as well as collaborating with foodvloggers. Meanwhile, for community building, @kulinersby is still adapting with many communities to be uniform and work well together. This research suggests that @kulinersby owners take full advantage of Instagram by considering various new features and Instagram business insights as evaluation and development material.
Co-Authors 'Izzatus Tsamroh, Dewi Abda Abda Abdur Rahman Achmad Tohari admin admin, admin Afriansyah Afriansyah Aizun Najih Akhirul Aminulloh Alatas, Raisa Alfiah, Agry Alfian Dika Pranata Alfred V Waru Amanah Rakhim Syahida Amanah Rakhim Syahida Amanah Rakhim Syahida Amanah Rakhim Syahida, Amanah Rakhim Ananda, Kun Sila Andrianto, Sis Nanda Kus Andy Wicaksono, Galuh Angela Merici Bhara Anzari, Prawinda Putri Apolonius Kristoforus Ga’a Asra Bulla Junga Jara Jara Aszihar, Rizki Aviv Nafiuddin Bambang Setyo Utomo Bangun, Nurlina Dedi Irfing Sakan Demmy Deriyanto Desyandri Desyandri Efendi Efendi Elisabet Tri Krisdian Emei Dwinanarhati Setiamandani Ermelinda, J Fansier Hamdja Farady, Rustono Marta Februnia Mura Ngguna Firdaus, Fadli Fitri Olievia Fitrotun Nisak Ghofur, M. Abdul Hafidlatul Fauzuna Hamdja, Fansier Hana Rochani Gustasari Panggabean Hasan Basri Herru Prasetya Widodo, Herru Hutauruk, Mathias Raihan Narayan Jibril Maulana Jumrana Jurmrana Kariman, Kariman Kristie, Erasa La Tarifu LAILY PURNAWATI, LAILY Latif Fianto Liborius Benny Renggo Lukman Hakim Lusianawati, Hayu M Abd Ghofur M Nurdiyana Martiniana Pasrin Moch Rofi’i Modisa Diyah Rahmadani Mohammad Saleh Monica Novaranty Muhajir Sulthonul Aziz Muhamad Abdul Ghofur Muhammad Ilman Nur Sasongko Muhammad Zainal Muhlas Adi Putra Murtiyah Murtiyah Mu’ammar Arifin Myrtati Dyah Artaria, Myrtati Dyah Najih, Aizun NUNUN NURHAJATI, NUNUN Nurdiarti, Rosalia Prismarini Nuri Aslami Oktarina, Riesta Ayu Olievia, Fitri Putri, Wirda Ayu Ramadan, Rangga Tirta Remanggi, Salasi Remigius Asman Riesta Ayu Oktarina Rinata, Asfira Rachmad Riyanto, Obaja Eden Sentosa Rudi Cahyono Saekoko, Aploisari Saijuri Saijuri Saudah Simung, Yuliana Sitti Utami Rezkiawaty Kamil Solfema Suhardi Suhartono Suhartono Sulih Indra Dewi, Sulih Indra Sunaringsih, Monica Sri Suprihatin Suprihatin Syafuddin, Khairul Tajuddin, Irfan Wahid, Ahmad Wahidyanti Rahayu Hastutiningtyas Yanti Rosdiana Yeni Karneli Yosephina Anchieta Barru Yuyun Wahyu Izzati Surya Zakiyatul Khusna