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All Journal Jurnal Ekuivalensi JURNAL ILMIAH SIMANTEK JURNAL ILMIAH KOHESI Community Development Journal: Jurnal Pengabdian Masyarakat GANDRUNG: Jurnal Pengabdian Kepada Masyarakat Jurnal Ilmiah Mahasiswa Perbankan Syariah (JIMPA) Jurnal Kolaboratif Sains International Journal of Applied Finance and Business Studies Jurnal Cakrawala Ilmiah Jurnal Peradaban Masyarakat (JPM) Nanggroe: Journal Of Scholarly Service JAMPARING: Jurnal Akuntansi Manajemen Pariwisata dan Pembelajaran Konseling Nanggroe: Journal of Scholarly Service International Journal of Contemporary Sciences (IJCS) Jurnal Pengabdian Masyarakat Mandira Cendikia (JPKM-MC) Journal of Finance Integration and Business Independence
Mega Sanjaya
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The Impact of Public Relation on Company Effectiveness at Pt. Global Aksara Motor Medan Javerson Simamora; Edward Harnjo; Eddy Gunawan; Erni Dewi Munte; Mega Sanjaya
Jurnal Kolaboratif Sains Vol. 8 No. 1: Januari 2025
Publisher : Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/jks.v8i1.7068

Abstract

Public relations as the management of communication between an organization and it publics. Public relations encompass the overall planning, execution, and evaluation of an organization’s communication with both external and internal publics. The goal of public relations is to help an organization to increase the company effectiveness. Getting a clear understanding of an organization’s business goals is the first step of public relations activities to set measurable objectives for a communication program. Company effectiveness is the company success by a few short term measures in sales and profit and long term perspective such as combining short term with customer service goals.The director of PT. Global Aksara Motor Medan concluded that the marketing manager does not take part in setting company’s objectives, low level of expertise for conducting public relations research and lack of budget dedicated to public relations.the problem identifications of the company is Is there impact of public relation on company effectiveness and How strong is the impact of public relation on company effectiveness. The population of PT. Global Aksara Motor Medan is the employees of marketing department. The writer uses Arikunto sampling theory. The sample size is 45. The writer uses census sampling technique which the writer takes all population as sample. In analyzing data, the writer used some methods such as data descriptive, the validity test, the reliability test, the correlation test, the determination test,linier regression, and the hypothesis test. According to the result calculation data through the answers of the respondents, the writer got the result of 0.72 means Public relation has a strong impact on company effectiveness at PT. Global Aksara Motor Medan. From the calculation of ztest hypothesis test, the writer got zcount=4.77. The zcount > ztable (4.77> 1.96), This means the Null hypothesis (Ho) is rejected. The writer can conclude that public relation has impact on company effectiveness at PT. Global Aksara Motor Medan.
Persepsi Pelaku Usaha Kecil dan Menengah terhadap Manfaat Pencatatan Keuangan dalam Menghadapi Ketidakpastian Ekonomi di Medan Utara Harahap, Taufiq; Aziz, Abdul; Febrina, Devia; Sanjaya, Mega; Chandra, Kuandi
JURNAL EKUIVALENSI Vol. 11 No. 1 (2025): JURNAL EKUIVALENSI
Publisher : LPPM dan Fakultas Ekonomi dan Bisnis Universitas Kahuripan Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51158/eg9n3f40

Abstract

This study aims to analyze the perceptions of Micro, Small, and Medium Enterprises (MSMEs) regarding the benefits of financial record-keeping in dealing with economic uncertainty in the North Medan region. A quantitative approach was employed using a survey method involving 100 MSME owners selected through purposive sampling. A structured questionnaire was used to measure perceptions of the functions of financial record-keeping, such as financial control, decision-making, and preparedness for economic risks. Data were analyzed using descriptive statistics and multiple linear regression. The results indicate that positive perceptions of the benefits of financial record-keeping have a significant impact on the readiness of business owners to face economic uncertainty. These findings underscore the importance of enhancing financial literacy among MSMEs as an adaptive strategy in navigating uncertain economic conditions.
The Role of Academic Involvement in Ensuring the Quality of Accounting Competency Examinations at Muhammadiyah 6 Vocational High School Medan Bhastary, Manda Dwipayani; Devia Febrina; Robin; Ika Puspa Satriany; Agus Susanto; Mega Sanjaya; Debora Tambunan; Emma Novirsari; Ahmad Fadli; Martin
GANDRUNG: Jurnal Pengabdian Kepada Masyarakat Vol. 6 No. 2 (2025): GANDRUNG: Jurnal Pengabdian Kepada Masyarakat
Publisher : Fakultas Olahraga dan Kesehatan, Universitas PGRI Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This community service activity aims to enhance the quality of the Accounting Vocational Competency Examination (Ujian Kompetensi Keahlian/UKK) at SMK Muhammadiyah 6 Medan through the active involvement of academic professionals as strategic partners. The school faces several challenges, including limited access to qualified external examiners, a lack of integration between the school curriculum and industry standards, and the need to improve the validity of assessment instruments. The program was conducted through several stages: needs assessment, training in competency-based test development, technical assistance during the UKK implementation, and evaluation of exam outcomes. The results indicate that the involvement of academicians not only improved the validity and reliability of the UKK process but also strengthened the linkage between secondary education and higher education institutions. Moving forward, this collaboration is expected to continue through curriculum alignment and teacher competency development.
Exploring the role of brand love in mediating community behavior's impact on tourist loyalty: an empirical study of Puncak 2000 Siosar tourism destination Tanady, Darwan; Fadila, Zakia; Sanjaya, Mega; Nasib, Nasib; Fathoni, Muhammad
International Journal of Applied Finance and Business Studies Vol. 13 No. 2 (2025): September: Applied Finance and Business Studies
Publisher : Trigin Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/ijafibs.v13i2.381

Abstract

This study explores the relationship between brand love, community behavior, and tourist loyalty at the Puncak 2000 Siosar tourism destination, focusing on local tourists. Using purposive sampling, 125 participants were surveyed across various areas of the destination. The study employed Structural Equation Modeling (SEM) with Maximum Likelihood (ML) estimation to evaluate the proposed model. The results indicate that brand love significantly mediates the effect of community behavior on tourist loyalty. These findings provide valuable insights for destination managers, suggesting that fostering emotional connections between tourists and the destination brand can enhance tourist loyalty.
The Effect of Fintech Payment and Financial Literacy on Impulsive Buying of college students in Medan City Pakpahan, Dewi Rapiah; Cici Handayani; Mega Sanjaya
Journal of Finance Integration and Business Independence Vol. 1 No. 1 (2024): Journal of Finance Integration and Business Independence
Publisher : YAYASAN BINA BISNIS NUSANTARA MEDAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64276/jofibi.v1i1.9

Abstract

This study aims to determine the effect of Fintech Payment and Financial Lit-eration on Impulsive Buying of students in Medan City. The research method used is a descriptive method with a quantitative approach. This descriptive method involves collecting data to test hypotheses or answer questions about people's opinions on an issue or topic. The population in this study were 6th semester students from 8 universities in Medan City totaling 3700 students, the sampling technique used a quota sample with sample determination using the Slovin formula which amounted to 361 students who were sampled in this study. In this study, the authors used Partial Least Square (PLS) data analysis techniques. PLS is a statistical data analysis method that analyzes independent variables (exogenous) and dependent variables (endogenous) simultaneously. The results showed that directly Fintech payment has a positive and significant effect on impulsive buying on students in Medan City with a tcount> ttable value of 2.312 > 1.98 and a pvalue of 0.021 < 0.05. Directly Financial literacy has no positive and insignificant effect on impulsive buying on students in Medan City with a tcount > ttable value of 1.601 < 1.98 and a pvalue of 0.055 > 0.05. Directly Fintech Payment and Financial literacy have a positive and significant effect on Impulsive buying on students in Medan City with a tcount> ttable value of 3.048 > 1.98 and a pvalue of 0.008 < 0.05. This research is expected to provide deeper insight into the consumption behavior of students, especially related to the use of fintech payments. By understanding the factors that influence impulsive buying, universities and educational institutions can design more effective educational programs to improve financial literacy among students
The Impact of Digital Accounting Literacy and Learning Resilience on Accounting Knowledge Among Accounting Students at IT&B Campus, Medan Adi Harianto; Hou, Amin; Mega Sanjaya; Ratih Amelia; Chaniago, Sabaruddin
Journal of Finance Integration and Business Independence Vol. 1 No. 1 (2024): Journal of Finance Integration and Business Independence
Publisher : YAYASAN BINA BISNIS NUSANTARA MEDAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64276/jofibi.v1i1.11

Abstract

This study seeks to examine the impact of accounting digital literacy and learning resilience on the accounting knowledge of students at the Medan IT&B Campus. In the digital age, proficiency in technology and adaptability in a demanding learning environment are crucial elements for enhancing accounting learning results. This research employs a quantitative methodology via a survey technique. Data was gathered through the distribution of structured questionnaires to students enrolled in the Accounting program at the Medan IT&B Campus. The research sample comprised 75 students chosen by the proportional stratified random selection technique. The data analysis method included multiple linear regression utilizing Smart PLS software. The findings indicated that digital literacy in accounting positively and significantly influences students' accounting knowledge. This underscores that proficiency in digital technologies enhances the comprehension of accounting principles. Moreover, cultivating resilience substantially enhances students' accounting knowledge, underscoring the significance of tenacity and the capacity to surmount challenges throughout the educational journey. Both variables concurrently exert a significant impact on elucidating the level of accounting knowledge among students at the Medan IT&B Campus. This study offers a pragmatic contribution to educational institutions in formulating learning techniques that incorporate digital literacy and enhance students' learning resilience. The practical consequences encompass curriculum refinement, augmentation of technological facilities, and the formulation of technology-driven pedagogical approaches to cultivate exceptional accounting graduates equipped to confront difficulties in the digital age
Efforts to Foster a Young Entrepreneurial Spirit at SMK Tunas Harapan Batang Serangan, Langkat Regency Harianto, Adi; Mhd Restu Razaq; Manda Dwipayahi Bhastary; Mega Sanjaya; Kuandi Chandra; Darwan Tanady; Robin; Irwadi; Rusdiana Br Simamora; Dewi Rapiah Pakpahan
GANDRUNG: Jurnal Pengabdian Kepada Masyarakat Vol. 6 No. 1 (2025): GANDRUNG: Jurnal Pengabdian Kepada Masyarakat
Publisher : Fakultas Olahraga dan Kesehatan, Universitas PGRI Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36526/gandrung.v6i1.4601

Abstract

Digital technology is indispensable and vital nowadays. The swift advancement of information technology in today's globalized society necessitates that individuals possess the capability to effectively employ technology. This is equally pertinent to the younger generation or students. Educational institutions must combine entrepreneurial education with digital technology into their curriculum and include components of extracurricular activities. This community service initiative involves Tunas Harapan Vocational High School as the partner. Additionally, the challenge within this community service involves fostering student enthusiasm for engaging in business activities or entrepreneurship, educating SKM Tunas Harapan students on utilizing the Canva digital platform for commercial purposes, and offering training to enable students to design for entrepreneurial or business endeavors. The training session had 10 students and 2 instructors as participants. Moreover, the training techniques employed in this community service initiative include lectures, question-and-answer sessions, debates, demonstrations, and hands-on practice. The outcomes of the exercise demonstrate that students at Tunas Harapan Vocational School have improved their knowledge and abilities.
EDUKASI UJI KOMPETENSI AKUNTANSI DALAM MENDUKUNG LULUSAN YANG BERKOMPETENSI PADA SMK TRITECH INFORMATIKA Harianto, Adi; Razaq, Mhd Restu; Nainggolan, Susan G.V.; Anita, Anita; Sanjaya, Mega; Tanady, Darwan; Hou, Amin; Tambunan, Debora; Bhastary, Manda Dwipayani; Nasib, Nasib
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 5 No. 2 (2024): Volume 5 No. 2 Tahun 2024
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v5i2.27426

Abstract

Artikel ini membahas tentang pentingnya uji kompetensi akuntansi di sekolah menengah kejuruan (SMK). Uji kompetensi memberikan penilaian objektif terhadap keterampilan siswa dalam bidang akuntansi. Hal ini membantu mereka memahami sejauh mana pemahaman dan keterampilan mereka dalam topik-topik yang terkait dengan akuntansi. Hasil dari uji kompetensi dapat membantu siswa dan guru memetakan area-area di mana siswa memiliki kekuatan dan kelemahan. Informasi ini dapat digunakan untuk merancang program pembelajaran yang lebih terarah dan efektif. Lebih lanjut, pada artikel ini melakukan fokus terkait penggunaan aplikasi perangkat lunak akuntansi seperti MYOB. Dengan aplikasi ini selanjutnya, siswa diberi tugas untuk memasukkan data keuangan, menyiapkan laporan keuangan, dan melakukan analisis menggunakan perangkat lunak tersebut dengan membagi kedalam beberapa tim. Hal ini membantu para siswa memperoleh keterampilan praktis dalam penggunaan alat-alat yang digunakan di dunia kerja. Selanjutnya, dalam pelatihan ini, siswa harus memiliki pemahaman yang kuat tentang konsep dasar akuntansi, seperti pencatatan transaksi, pengelompokan akun, persiapan laporan keuangan, dan lain sebagainya. Langkah-langkah yang dilakukan ini diharapkan dapat membentuk generasi yang tangguh, dan berkompetensi sehingga dapat berdaya saing dalam dunia kerja nantinya.
Peningkatan Kualitas Manajemen Sumber Daya Manusia Puskesmas Medan Sunggal Kuandi Chandra; Mega Sanjaya; Jungs Sen; Duffin; Darwan Tanady
Jurnal Pengabdian Masyarakat Mandira Cendikia Vol. 3 No. 1 (2024)
Publisher : YAYASAN PENDIDIKAN MANDIRA CENDIKIA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Pengabdian masyarakat berupa pelatihan ini bertujuan untuk meningkatkan pengetahuan dan keterampilan staf Puskesmas di Medan Sunggal dalam merencanakan kebutuhan SDM dengan metode WISN. Sebelum pelatihan dimulai, dilakukan instalasi software WISN pada seluruh laptop peserta. Kegiatan pelatihan terdiri dari pemberian materi, diskusi, serta praktik penggunaan software WISN. Untuk evaluasi, seluruh peserta diminta untuk mengisi kuesioner pre dan post test. Nilai pre dan post test dianalisis secara statistik dengan uji t dua sampel berpasangan untuk melihat ada tidaknya perbedaan pengetahuan. Saat pelatihan, seluruh peserta telah mendapatkan dan mengetahui cara instalasi software WISN. Terdapat peningkatan pengetahuan peserta pelatihan sebelum dan sesudah mengikuti pelatihan WISN sebesar 5,08 dengan nilai p <0.001 Seluruh peserta dapat melakukan analisis dengan software WISN dengan panduan tim pelaksana dan menyatakan akan menerapkan metode WISN di institusi mereka. Pelatihan telah berjalan dengan baik dan berhasil meningkatkan pengetahuan dan keterampilan petugas Puskesmas Medan Sunggal dalam menggunakan software WISN. Bimbingan teknis dan follow up perlu dilakukan untuk mendorong implementasi metode WISN untuk perencanaan kebutuhan SDM di Medan Sunggal.
The Impact of Customer Relationship Management (CRM) on Achieving Customer Loyalty of CV. Tifa Permai Medan: Dampak Customer Relationship Management (CRM) Terhadap Tercapainya Loyalitas Pelanggan CV. Tifa Permai Medan Benny Lim; Mega Sanjaya; Darwan Tanady; Elyzabeth Wijaya; Agus Susanto
Jurnal Kolaboratif Sains Vol. 7 No. 2: FEBRUARI 2024
Publisher : Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (173.584 KB) | DOI: 10.56338/jks.v2i1.736

Abstract

As the traditional economy disappeared competition increasingly appears in the new dimensions, customers become the main elements of all organizational activities. A lot of companies are not just attracting customers, but are working at building long term relationships with customers. Knowing your customers better will enable you to serve them better and keep them loyal forever. This is the main theme of Customer Relationship Management (CRM). Customer loyalty, on the other hand, is the result of an organization’s creating a benefit for customers so that they will maintain and increasingly repeat business with the organization. CV.TIFA PERMAI finds out some of their customers no more coming back to use their service or buying their product. They also find out there it’s difficult to see a reliable and holistic view of all customer interactions. From this problem caused them to lost revenue of mishandling and losing potential sales opportunities. With intense competition and the recession of sale has been difficult maintain of customer loyalty for companies nowadays. The problem identifications in the company are “How strong does customer relationship management impact on achieving the customer loyalty at CV. Tifa Permai Medan?” The writer uses the indicators of customer relationship management are information sharing, customer involvement, long-term partnership, joint problem solving, and technology based CRM by Ru-Jen, Chen, and Chiu (2010) and according to Lehman and Winer ( 2005:240) the indicators of customer loyalty are aware, repeated purchase, attracted/ happy, more order and advocates. In analyzing data, the writer used some methods such as statistics, the validity test, reliability test, normality test, correlation test, determination test, linear test, and hypothesis test. According to the result calculation data through the answers of the respondents, the writer got the result which means that customer relationship management has a strong impact on achieving the customer loyalty at CV. Tifa Permai Medan. From the calculation of determination test, the writer found out and concluded that customer relationship management has impact on achieving the customer loyalty.
Co-Authors Abdul Aziz Adi Harianto Agus Susanto Ahmad Fadli Albert Albert Amin Hou Anita Anita Benny Lim Benny Lim Chaniago, Sabaruddin Cici Handayani Darwan Tanady Debora Tambunan Devia Febrina Dewi Rapiah Pakpahan Duffin Eddy Gunawan Edward Harnjo Erni Dewi Munte ESTER MANDROFA Harahap, Taufiq Ika Puspa Satriany irwadi Javerson Simamora Jung Sen Jungs Sen Kuandi Chandra Manda Dwipayahi Bhastary Manda Dwipayani Bhastary Martin Melda Brina Mhd Restu Razaq Razaq Muhammad Fathoni, Muhammad Nainggolan, Susan G.V. Nasib Novirsari, Emma Pakpahan, Dewi Rapiah Pohan, Yuli Arnida Ratih Amelia Ratih Amelia, Ratih Robin Rusdiana Br Simamora Siahaan, Maya Theng, Bestadrian Prawiro Wijaya, Elyzabeth Zakia Fadila