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All Journal JOURNAL OF SCIENCE AND SOCIAL RESEARCH Jurnal Ekuivalensi JURNAL ILMIAH SIMANTEK JURNAL ILMIAH KOHESI Community Development Journal: Jurnal Pengabdian Masyarakat GANDRUNG: Jurnal Pengabdian Kepada Masyarakat Jurnal Ilmiah Mahasiswa Perbankan Syariah (JIMPA) International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Jurnal Kolaboratif Sains International Journal of Applied Finance and Business Studies Jurnal Cakrawala Ilmiah Jurnal Peradaban Masyarakat (JPM) Nanggroe: Journal Of Scholarly Service JAMPARING: Jurnal Akuntansi Manajemen Pariwisata dan Pembelajaran Konseling Nanggroe: Journal of Scholarly Service International Journal of Contemporary Sciences (IJCS) Jurnal Pengabdian Masyarakat Mandira Cendikia (JPKM-MC) Journal of Business Integration Competitive Journal of Finance Integration and Business Independence
Mega Sanjaya
Institut Bisnis Informasi Teknologi Dan Bisnis
Religion Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Veterinary Other

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A Performance Model for MSMEs Based on Access to Financing and Its Impact on Community Welfare in Deli Serdang Regency Tyus Windi Ayuni; Rafida Khairani; Debora Tambunan; Mega Sanjaya; Darwan Tanady
Journal of Business Integration Competitive Vol. 2 No. 2 (2026): Journal of Business Integration Competitive
Publisher : Yayasan Bina Bisnis Nusantara Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64276/jobic.v2i2.83

Abstract

This study aims to analyze the effect of access to financing on community welfare, with the performance of Micro, Small, and Medium Enterprises (MSMEs) serving as a mediating variable in Deli Serdang Regency. This study employs an explanatory research approach. The sample consists of 93 MSMEs in Deli Serdang Regency. A quantitative approach is applied using Structural Equation Modeling (SEM) based on Partial Least Squares (PLS). Data were collected through the distribution of questionnaires to MSME operators as research respondents. The results indicate that access to financing has a positive and significant effect on MSME performance. Furthermore, MSME performance also has a positive and significant effect on community welfare. In addition, access to financing also has a direct positive and significant effect on community welfare. The results of the mediation test indicate that MSME performance mediates the relationship between access to financing and community welfare. These findings suggest that improved access to financing, accompanied by enhanced MSME performance, can make a significant contribution to increasing community welfare. Therefore, the government and financial institutions need to play an active role in expanding access to financing and improving MSME capacity in order to enhance business performance and community welfare in a sustainable manner.
The Impact of Customer Relationship Management (CRM) on Achieving Customer Loyalty of CV. Tifa Permai Medan: Dampak Customer Relationship Management (CRM) Terhadap Tercapainya Loyalitas Pelanggan CV. Tifa Permai Medan Benny Lim; Mega Sanjaya; Darwan Tanady; Elyzabeth Wijaya; Agus Susanto
Jurnal Kolaboratif Sains Vol. 7 No. 2: FEBRUARI 2024 - Jurnal Kolaboratif Sains (JKS)
Publisher : Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (173.584 KB) | DOI: 10.56338/jks.v2i1.736

Abstract

As the traditional economy disappeared competition increasingly appears in the new dimensions, customers become the main elements of all organizational activities. A lot of companies are not just attracting customers, but are working at building long term relationships with customers. Knowing your customers better will enable you to serve them better and keep them loyal forever. This is the main theme of Customer Relationship Management (CRM). Customer loyalty, on the other hand, is the result of an organization’s creating a benefit for customers so that they will maintain and increasingly repeat business with the organization. CV.TIFA PERMAI finds out some of their customers no more coming back to use their service or buying their product. They also find out there it’s difficult to see a reliable and holistic view of all customer interactions. From this problem caused them to lost revenue of mishandling and losing potential sales opportunities. With intense competition and the recession of sale has been difficult maintain of customer loyalty for companies nowadays. The problem identifications in the company are “How strong does customer relationship management impact on achieving the customer loyalty at CV. Tifa Permai Medan?” The writer uses the indicators of customer relationship management are information sharing, customer involvement, long-term partnership, joint problem solving, and technology based CRM by Ru-Jen, Chen, and Chiu (2010) and according to Lehman and Winer ( 2005:240) the indicators of customer loyalty are aware, repeated purchase, attracted/ happy, more order and advocates. In analyzing data, the writer used some methods such as statistics, the validity test, reliability test, normality test, correlation test, determination test, linear test, and hypothesis test. According to the result calculation data through the answers of the respondents, the writer got the result which means that customer relationship management has a strong impact on achieving the customer loyalty at CV. Tifa Permai Medan. From the calculation of determination test, the writer found out and concluded that customer relationship management has impact on achieving the customer loyalty.
The Impact of Public Relation on Company Effectiveness at Pt. Global Aksara Motor Medan Javerson Simamora; Edward Harnjo; Eddy Gunawan; Erni Dewi Munte; Mega Sanjaya
Jurnal Kolaboratif Sains Vol. 8 No. 1: Januari 2025 - Jurnal Kolaboratif Sains (JKS)
Publisher : Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/jks.v8i1.7068

Abstract

Public relations as the management of communication between an organization and it publics. Public relations encompass the overall planning, execution, and evaluation of an organization’s communication with both external and internal publics. The goal of public relations is to help an organization to increase the company effectiveness. Getting a clear understanding of an organization’s business goals is the first step of public relations activities to set measurable objectives for a communication program. Company effectiveness is the company success by a few short term measures in sales and profit and long term perspective such as combining short term with customer service goals.The director of PT. Global Aksara Motor Medan concluded that the marketing manager does not take part in setting company’s objectives, low level of expertise for conducting public relations research and lack of budget dedicated to public relations.the problem identifications of the company is Is there impact of public relation on company effectiveness and How strong is the impact of public relation on company effectiveness. The population of PT. Global Aksara Motor Medan is the employees of marketing department. The writer uses Arikunto sampling theory. The sample size is 45. The writer uses census sampling technique which the writer takes all population as sample. In analyzing data, the writer used some methods such as data descriptive, the validity test, the reliability test, the correlation test, the determination test,linier regression, and the hypothesis test. According to the result calculation data through the answers of the respondents, the writer got the result of 0.72 means Public relation has a strong impact on company effectiveness at PT. Global Aksara Motor Medan. From the calculation of ztest hypothesis test, the writer got zcount=4.77. The zcount > ztable (4.77> 1.96), This means the Null hypothesis (Ho) is rejected. The writer can conclude that public relation has impact on company effectiveness at PT. Global Aksara Motor Medan.
MANAJEMEN MEDIA RELATIONS DALAM SITUASI KRISIS: PERAN FORUM WARTAWAN DALAM MENJAGA SENTIMEN PUBLIK BUMD Hendri Hendri; Dewi Anggraini; Elserra Siemin Ciamas; Anggia Arif; Mega Sanjaya
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol. 9 No. 2 (2026): April 2026
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v9i2.6871

Abstract

Abstract: This study investigates the strategic management of media relations by Public Relations (PR) practitioners in Badan Usaha Milik Daerah (BUMD) during operational crises, focusing specifically on the pivotal role of Forum Wartawan Tirtanadi (Forwadi) in shaping and sustaining public sentiment. Employing a qualitative descriptive approach grounded in Situational Crisis Communication Theory (SCCT), primary data were gathered through structured, in-depth interviews with PR executives, operational leaders, and media partners at PDAM Tirtanadi Medan. The study addresses the critical challenge of information fragmentation and public anxiety stemming from service disruptions. Findings demonstrate that PDAM Tirtanadi mitigates negative public sentiment through a multi-tiered media relations strategy: executing rapid field-data verification, establishing transparent digital communication hubs via specialized journalist forums, and leveraging local community networks alongside broadcast media. The integration of structured media partnerships with empirical, photo-documented field reporting significantly diminishes public skepticism and stabilizes organizational trust during critical service outages. The research underscores the imperative for continuous crisis communication training and real-time digital integration between field operations and PR departments in public service enterprises. Keywords: Media Relations, Crisis Communication, Forum Wartawan, Public Sentiment, BUMD, SCCT   Abstrak: Penelitian ini bertujuan untuk menginvestigasi secara mendalam manajemen media relations yang dijalankan oleh Public Relations (PR) Badan Usaha Milik Daerah (BUMD) dalam situasi krisis operasional, dengan fokus utama pada peran strategis Forum Wartawan Tirtanadi (Forwadi) dalam mengelola dan menjaga sentimen publik. Menggunakan pendekatan kualitatif deskriptif yang dilandasi kerangka Situational Crisis Communication Theory (SCCT), data primer dikumpulkan melalui wawancara mendalam terstruktur bersama praktisi PR, pimpinan unit operasional, serta jurnalis mitra di PDAM Tirtanadi Medan. Penelitian ini menyoroti tantangan utama berupa fragmentasi informasi dan keresahan publik akibat gangguan distribusi air. Hasil penelitian menunjukkan bahwa PDAM Tirtanadi meredam sentimen negatif publik melalui strategi media relations bertingkat: verifikasi data teknis lapangan secara cepat, pembentukan pusat komunikasi digital yang transparan melalui forum wartawan khusus, serta pemanfaatan jejaring komunitas lokal dan media penyiaran. Integrasi antara kemitraan media yang terstruktur dan pelaporan berbasis bukti faktual di lapangan terbukti secara signifikan menekan spekulasi publik dan memulihkan kepercayaan terhadap BUMD. Studi ini menyimpulkan pentingnya pelatihan komunikasi krisis secara berkelanjutan serta integrasi data real-time antara tim operasional dan tim PR pada BUMD pelayanan publik. Kata kunci: Media Relations, Krisis Komunikasi, Forum Wartawan, Sentimen Publik, BUMD, SCCT
Co-Authors Abdul Aziz Adi Harianto Agus Susanto Agus Susanto Albert Albert Amin Hou Anggia Arif Anita Anita Arif Fachrian Benny Lim Benny Lim Cici Handayani Darwan Tanady Darwan Tanady Debora Tambunan Devia Febrina Dewi Anggraini Dewi Rapiah Pakpahan Duffin Eddy Gunawan Edward Harnjo Elserra Siemin Ciamas Elyzabeth Wijaya Emma Novirsari Erni Dewi Munte Ester Harahap, Taufiq Hendri Hendri Ika Puspa Satriany irwadi Jung Sen Jungs Sen Kuandi Chandra Manda Dwipayahi Bhastary Manda Dwipayani Bhastary Martin Martin Martin Mauliza, Sri Maya Siahaan Melda Brina Mhd Restu Razaq Razaq Muhammad Fathoni, Muhammad Murdifin azhar Nainggolan, Susan G.V. Nasib Pakpahan, Dewi Rapiah Rafida Khairani Ratih Amelia Rivai, Ahmad Robin Roni Juliansyah Rusdiana Br Simamora Sabaruddin Chaniago Simamora, Javerson Theng, Bestadrian Prawiro Tyus Windi Ayuni Yuli Arnida Pohan Zakia Fadila