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All Journal The Indonesian Journal of Communication Studies JRK (Jurnal Riset Komunikasi) Resona : Jurnal Ilmiah Pengabdian Masyarakat JURNAL PENDIDIKAN TAMBUSAI Journal on Education Perspektif Komunikasi; Jurnal Ilmu Komunikasi dan Komunikasi Bisnis JOURNAL OF INFORMATICS AND COMPUTER SCIENCE Bubungan Tinggi: Jurnal Pengabdian Masyarakat Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Mutakallimin : Jurnal Ilmu Komunikasi COMMICAST Jurnal Telangke Ilmu Komunikasi (Telangke) At Tawasul: Jurnal Komunikasi dan Penyiaran Islam Jurnal Ilmu Komunikasi Journal of Administrative and Sosial Science (JASS) Journal of Educational and Cultural Studies Jurnal InterAct Jurnal Sarjana Ilmu Komunikasi (J-SIKOM) Jurnal Ilmiah Teknik Informatika dan Komunikasi Tuturan: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Kajian Ilmu Sosial Harmoni: Jurnal Ilmu Komunikasi Dan Sosial Lencana: Jurnal Inovasi Ilmu Pendidikan Journal of Management and Creative Business Journal of Communication Studies and Society Triwikrama: Jurnal Ilmu Sosial JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah Student Research Journal Saber: Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi Filosofi: Publikasi Ilmu Komunikasi, Desain, Seni Budaya Jurnal Malikussaleh Mengabdi Sosial Simbiosis: Jurnal Integrasi Ilmu Sosial dan Politik Jurnal Mahasiswa Antropologi dan Sosiologi Indonesia(JuMASI) Jurnal Bincang Komunikasi Konsensus: Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi Civilia: Jurnal Kajian Hukum dan Pendidikan Kewarganegaraan Ulil Albab Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi Jurnal Cakrawala Akademika
KN, Jamiati
Universitas Malikussaleh
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Pelanggaran Etika Iklan Holywings Pada Media Sosial Instagram Maretha Azzuhriyah; Jamiati KN
TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Vol. 1 No. 3 (2023): Agustus TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora
Publisher : Sekolah Tinggi Agama Buddha Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/tuturan.v1i3.410

Abstract

Apart from the positive aspects of using media social, especially Instagram, it is possible that there will also be some negative impacts, such as violating ethics by using the platform to spread hoaxes, slander, insults, blasphemy and other offensive language. For this reason, all advertisers must uphold the Advertising Ethics which have been regulated in a guideline, namely the Indonesian Advertising Ethics (EPI). The Indonesian Advertising Ethics (EPI) serves as a guide for advertising in Indonesia, as well as a guide for addressing this issue. An Instagram post made by Holywings is the subject of qualitative research method content analysis techniques this time. According to the findings of the post content review, there are ethical violations in social media advertising, including violations involving content that offends SARA and illegal content.
Pengaruh Rebranding Terhadap Brand Image Taman Impian Jaya Ancol Uus Khusnul Khotimah; Jamiati KN
TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Vol. 1 No. 3 (2023): Agustus TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora
Publisher : Sekolah Tinggi Agama Buddha Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/tuturan.v1i3.456

Abstract

Taman Impian Jaya Ancol has lost around 6 million visitors over the past three years due to the co-19 pandemic, this requires companies to think about the right strategy to exist and survive during the co-19 pandemic. One of the strategies implemented by Taman Impian Jaya Ancol is rebranding. By rebranding a company can change its image through adopting a name or changing a name that is more representative and distinguishes itself from its competitors. This study aims to determine and measure the effect of rebranding on the brand image of Taman Impian Jaya Ancol. Using a survey method with a quantitative approach. This research involved 343 followers of the Instagram account @Ancoltamanimpian as a population. The sample consists of 77 people who will answer, and are taken by the Slovin formula. The probability sampling method with simple random sampling technique is the sampling technique in this study. The data collection method is a questionnaire, and data analysis is a simple linear regression. The results showed that the correlation coefficient value of R for rebranding was 0.573 indicating that rebranding had a moderate or moderate effect on the brand image of Taman Impian Jaya Ancol. Meanwhile, the coefficient of determination has an R-square value of 0.329 indicating that the X variable, namely rebranding, influences the Y variable of the Taman Impian Jaya Ancol brand image by 32.1%, and the remaining 67.1% is influenced by other factors or variables that not included in the study. There is an influence between rebranding and the brand image of Taman Impian Jaya Ancol, as shown by the hypothesis test, namely H_1 is accepted and 〖H〗_0 is rejected where t_count (6.054) > t_table (1.992).
Pengaruh Influencer Jktdelicacy Terhadap Minat Penggunaan Aplikasi Fami Apps Elmalia Putri; Jamiati KN
TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Vol. 1 No. 4 (2023): November TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora
Publisher : Sekolah Tinggi Agama Buddha Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/tuturan.v1i4.496

Abstract

by Family Mart at the time of release The new application is Fami Apps. The strategy used by Family Mart is by collaborating with influencer @jktdelicacy to promoteFami Apps. Influencer @jktdelicacy made a video about the Fami Apps application which was posted on Family Mart's Instagram social media. Related to this goal This research is to find out how much influence influencers have @jktdelicacy on followers of the Instagram account @familymartid. The theory used in this research, namely Influencers which include credibility, attractiveness and power. For interest in use, it includes transactional interest, interest referential, preferential interest, exploratory interest. Approach in this research is to use quantitative survey methods. Data collection technique in this study was to distribute questionnaires randomly to 83 respondents, with the criteria for followers of the Instagram account @familymartid. The results of this study shows that the influence of the influencer @jktdelicacy as a whole respondents responded either or (agree), as well as the influence of influencers on interest Overall usage respondents responded good or (agree). Of all statements contained in this research, and the magnitude of the influence of influencers has a strong relationship of 0.808 to interest in using followers Instagram @familymartid. The results of this research show that the influence Influencer @jktdelicacy overall respondents responded well (agree), with the percentage of influencer interest influencing usage interest by 65.2% and the remaining 34.% is influenced by other factors.
Pengaruh Brand Activation Terhadap Brand Image Whitelab: Survei pada Pengunjung Unveil the New Whitelab Lailynisa Fadilla Iswadi; Jamiati KN; Daniel Handoko
TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Vol. 1 No. 4 (2023): November TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora
Publisher : Sekolah Tinggi Agama Buddha Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/tuturan.v1i4.509

Abstract

Brand Activation is one of the important things for a brand. Brand Activation is a strategy that companies use by providing real experiences for consumers. So the purpose of this study is to determine whether Brand Activation has an influence on Brand Image. The theory used in this research is the theory of Brand Activation through the Experiential Marketing approach which includes, sense, feel, think, act, and relate experience. While the Brand Image theory used includes brand strength, uniqueness, and excellence. This research uses quantitative methodology with survey method. The population used in this study were visitors to the "Unveil the New Whitelab" event who had commented on @whitelab_id's twitter post on November 7, 2022. The data collection technique was carried out by distributing questionnaires to 97 respondents through random sampling technique. The results of this study indicate that Brand Activation has a significant influence of 80.1% on Whitelab's Brand Image.
Strategi Branding Elshinta Radio Dalam Membangun Positioning Sebagai Radio Berita Muhammad Nevo Bizaro; Velda Ardia; Jamiati KN
TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Vol. 1 No. 4 (2023): November TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora
Publisher : Sekolah Tinggi Agama Buddha Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/tuturan.v1i4.512

Abstract

Elshinta Radio is a radio station that broadcasts full news broadcasts for 24 hours non-stop and without song interludes, and is the only radio station in Indonesia that has a broadcast concept like this. The research entitled "Elshinta Radio Branding Strategy in Building Positioning as a News Radio" has the aim of identifying the Branding Strategy carried out to build Elshinta Radio's Positioning as a news radio as well as the obstacles that exist in Elshinta Radio implementing its Branding Strategy. The theory used in this research is Gelder's theory, where this research uses a qualitative descriptive method which is accompanied by data collection techniques using structured interviews and observations and assisted by documentation as complementary evidence. Then the data that has been obtained is then continued to analyze the data by means of data reduction, data presentation and summary. From all the stages that have been carried out, the results of this research can be analyzed that Elshinta Radio uses a branding strategy in the form of brand positioning, brand identity and brand personality in forming brand positioning. In carrying out this branding, they actually think that there are no obstacles, but they think that it is a challenge that must be resolved and overcome well. However, there is one obstacle that occurs, namely maintaining the consistency of the competencies possessed by each existing human resource. Maintaining consistency is a current obstacle for Elshinta Radio.
Pengaruh Daya Tarik Iklan Gojek Versi SebelumGojek Terhadap Keputusan Penggunaan Aplikasi Ashri Lutfia; Jamiati KN
TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Vol. 1 No. 4 (2023): November TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora
Publisher : Sekolah Tinggi Agama Buddha Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/tuturan.v1i4.531

Abstract

Advertising is a type of communication in the form of visual, written or oral media. Advertisements make and encourage decisions to the viewing public that aim to attract consumers. Gojek is one of the companies that utilizes the YouTube platform as a place to attract consumers, one of which is their newest advertisement, namely "#BeforeGojek". The aim of this research is to find out what effect the Gojek advertisement version "#BeforeGojek" has on the decision to use the Gojek application among viewers of the Gojek YouTube advertisement (Survey of Communication Science Students, FISIP UMJ Class of 2020/2021). The theory used in this research is the Advertising Attractiveness theory which includes Meaningful (Impression), Believable (Trust), Distinctive (Characteristics) and uses the Purchasing Decision Process theory including Problem Recognition, Information Search, Alternative Evaluation, Purchase Decision, and Post-Evaluation Purchase. This research uses a quantitative approach with a survey method with a questionnaire as the data collection instrument. The data collection technique was carried out by distributing questionnaires given to 78 respondents to the 2020/2021 FISIP UMJ Communication Science Students. The questionnaire collection method used was random sampling. The results of the research show that the analysis indicates that the "#BeforeGojek" version of the Gojek advertisement had an impact on the decision to use the application by 55.8% and 44.2% was caused by factors outside the research. In the hypothesis test, it produces tcount (9.805) > ttable (1.665), so H0 is rejected and H1 is accepted, which means that there is an influence between the influence of the attractiveness of the "#BeforeGojek" version of Gojek advertising on the decision to use the application.
PENERAPAN SOCIAL MEDIA MARKETING DALAM MEMBANGUN ONLINE REPUTATION LEMBAGA PPPA DAARUL QUR’AN jamiati KN; Said Hamzali; Syifa Astasia Utari; Oktaviana Purnamasari
Jurnal Mutakallimin : Jurnal Ilmu Komunikasi Vol 6, No 2 (2023)
Publisher : Universitas Islam Kalimantan Muhammad Arsyad Al Banjari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31602/jm.v6i2.12821

Abstract

Pesatnya perkembangan teknologi berimbas pada peralihan tren pemasaran di dunia, dari pemasaran konvensional (offline) beralih ke digital marketing (online). Online marketing merupakan strategi pemasaran yang lebih prospektif karena calon pelanggan potensial mulai mengenal produk/jasa bahkan menentukan reputasi dari sebuah perusahaan/organisasi. Keadaan ini tentu saja memerlukan kegiatan komunikasi yang baik, dan terarah untuk meningkatkan repurasi baik internal maupun eksternal. Metode dalam peneliitan ini adalah kualitatif, dengan tipe deskripsi, peneliti bertindak selaku fasilitator, Pengumpulan data dengan wawancara tatap muka antara peneliti dengan responden. Teknik Analisa data dalam penelitian ini yaitu menguji kebenaran dan kejujuran subjek penelitian dalam mengungkapkan realitas. Dengan cara menguji credibility Selanjutnya peneliti melakukan triangulasi, hasil dari wawancara kemudian dianalisis dan diinterpretasikan menggunakan kategori-kategori analisis yang telah ditentukan. Penerapan Social Media Marketing adalah strategi yang kuat untuk membangun dan mengelola reputasi online yang positif, dalam menerapkan menggunakan unsur social community, social publishing, social entertaiment dan social commerce. Konsep reputation online dimulai dari Jejak digital, perubahan konteks, dan citra profesi dapat membantu membangun serta menjaga reputasi yang kuat. komunikasi online responsif terhadap perubahan lingkungan digital dan tren industri. Social Media Marketing dapat membangun, memelihara, dan meningkatkan reputasi online, Membangun reputasi online yang kuat melibatkan pemahaman yang mendalam tentang jejak digital, perubahan konteks, dan citra profesi. faktor ini saling terkait karna berdampak pada bagaimana individu atau organisasi dilihat dalam lingkungan digital. Aktivitas di media sosial, seperti posting, komentar, memengaruhi pandangan orang terhadap reputasi sebuah lembaga atau perusahaan.
Manajemen Strategis Kampanye dalam Penanganan Polemik Vaksin Covid 19 Zebua*, Winda Dwi Astuti; KN, Jamiati; Sumarni, Lilik; Putri, Ananda Devina
JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah Vol 8, No 2 (2023): April, Social and Religious Aspect in History, Economic Science and Law
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jimps.v8i2.24567

Abstract

This article will describe the stages of campaign strategic management in handling the Covid 19 vaccine polemic in Mungka District. The approach used in this article is a qualitative descriptive method. The primary data source used comes from in-depth interviews with three informants and secondary data sources are obtained from documentation and also from various journals from relevant books. The analysis technique in this article is to collect data, examine the collected data, categorize, then test the data, and finally combine all the data by placing the information in chronological order or other order and drawing conclusions. The findings showed that in carrying out the campaign, Mungka District had carried out all the processes of strategic management starting from awareness, formulation, implementation and finally monitoring and evaluating the campaigns that had been carried out. The results of the campaign were stated to be quite effective because they were able to significantly increase the number of people receiving the vaccine.
PENGARUH KESADARAN MEREK TERHADAP KEPUTUSAN PEMBELIAN KOPI KENANGAN (Survey Pada Mahasiswa Ilmu Komunikasi Universitas Muhammadiyah Jakarta 2017) Doni Fransiska Dwi Saputra; Jamiati KN
Jurnal Bincang Komunikasi Vol 1, No 1 (2023)
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24853/jbk.1.1.2023.61-69

Abstract

Perkembangan industri kuliner saat ini sangat berkembang pesat, terutama pada kategori industry minuman. Salah satu merek dalam kategori minuman yang sedang naik daun yaitu Kopi Kenangan. Eksistensi merek kopi kenangan memiliki kekuatan untuk mempengaruhi konsumen melakukan keputusan pembelian. Penelitian ini bertujuan untuk mengetahui Kesadaran Merek Kopi Kenangan, Keputusan Pembelian Kopi Kenangan, dan seberapa besar dan adakah pengaruh dari Kesadaran Merek terhadap Keputusan Pembelian Kopi Kenangan pada konsumen. Penelitian ini menggunakan 2 (dua) variabel yaitu Kesadaran Merek (Keller, 2013) dan Keputusan Pembelian (Kotler dan Keller, 2016). Dimensi Kesadaran Merek terdiri dari Unware of Brand, Brand Recognition, Brand Recall, dan Top of Mind. Sedangkan untuk dimensi Keputusan Pembelianm terdiri dari Problem Recognition, Information Search, Evalution of Alternative, Purchase Decision, dan Postpurchase Behavior. Penelitian ini merupakan penelitian kuantitatif. Populasi dari penelitian ini adalah mahasiswa fakultas Ilmu Komunikasi Universitas Muhammadiyah Jakarta 2017, dan sampel dari penelitian ini berjumlah 73 orang. Dari hasil perhitungan untuk mengetahui pengaruh Kesadaran Merek terhadap Keputusan Pembelian Kopi Kenangan, dapat diketahui, nilai 0,725 menyatakan bahwa tingkat pengaruh variabel independent dikatakan “tinggi” terhadap variabel dependent. Lalu nilai R Square 0,526 menyatakan bahwa pengaruh variabel independent terhadap variabel dependent adalah 52,6%. Hasil uji hipotesis dengan taraf signifikansi 5% adalah 1,993. Karena nilai t hitung (8,826) > t tabel (1,993). Kesimpulan dari penelitian ini adalah kekuatan dari Kesadaran Merek dapat dikatekorikan tinggi dalam mempengaruhi Keputusan Pembelian Kopi Kenangan pada konsumen. Hal ini dapat dilihat dari hasil perhitungan yang telah dilakukan.
PENGARUH BRAND ACTIVATION TRI INDONESIA DI INSTAGRAM TERHADAP MINAT BELI PERDANA H3RO Bias Agprisyanda Putri; Jamiati KN
Jurnal Bincang Komunikasi Vol 1, No 1 (2023)
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24853/jbk.1.1.2023.21-28

Abstract

Salah satu perusahaan telekomunikasi yang memberikan layanan khusus untuk bermain game mobile, yaitu Tri Indonesia dengan mengeluarkan perdana H3RO. Tujuan dari penelitian ini untuk mengukur brand activation yang dilakukan Tri Indonesia di Instagram pada followers Tri Indonesia, minat beli perdana H3RO pada followers akun Instagram Tri Indonesia, pengaruh brand activation di Instagram Tri Indonesia terhadap minat beli perdana H3RO. Teori yang digunakan adalah brand activation meliputi sense, feel/relate, think, dan act serta minat beli meliputi transaksional, referensial, preferensial, dan eksploratif. Pendekatan dalam penelitian ini adalah kuantitatif dengan metode survey. Teknik pengumpulan data dengan menyebarkan kuesioner yang diberikan kepada 95 responden pada followers akun Instagram @triindonesia. Pengambilan sampel menggunakan teknik probability sampling dengan metode simple random sampling. Hasil dari penelitian ini menunjukkan bahwa pengaruh Brand Activation Tri Indonesia di Instagram secara keseluruhan responden merespon setuju, serta peengaruh Brand Activation terhadap Minat Beli secara keseluruhan responden merespon setuju dari semua pernyataan variabel Y di kuesioner penelitian, dan besarnya pengaruh Brand Activation Tri Indonesia di Instagram memiliki hubungan positif dan kuat sebesar 0,663 terhadap minat beli perdana H3RO pada followers Instagram @triindonesia dengan presentase Brand Activation mempengaruhi Minat Beli sebesar 44% dan sementara sisanya 56% dipengaruhi oleh faktor lain.
Co-Authors Abdul Aziz Pamungkas Agung Firmansyah Akmal, Fitria Amanda Zafira Wijaya Aminah Swarnawati Ananda Devina Putri Andhika Prasetya Tamtama Putra Andika Arief Rachman Suharyadi Andriyani, Lusi Anjeli, Najwa Asa Afifatun Nazma Ashri Lutfia Ayu Putri Mungkasih Bias Agprisyanda Putri Daniel Handok Darma Tri Putra Darma Tri Putra Della Fitria Deni Arya Saputra Depita Kardiati Dewi Suryaningsih Dinda Nuraini Divania Yovina Putri Doni Fransiska Dwi Saputra Elmalia Putri Fajarini, Sri Dwi Farhan Yut Wijaya Fina Abiyya Agustin Mubarokah Firyal Aqila Fitria Rosmi Hafiz, Abdul Hamzali, Said Handoko, Daniel Harinawati Hasanah Hasanah Hasna, Sofia Hawa Arofah Qudsy Himas Alhani Iga Desara Indradewa, Rhian Indriawan, Indriawan Ismail, Muchlis Ismianti, Rahma Kamaruddin Hasan Kurnia Fadhillah, Sarrah Lailynisa Fadilla Iswadi Lilik Sumarni Lilik Sumarni Luqman Hakim Lutfia, Ashri Maretha Azzuhriyah Maura Azzakiyah Basya Maysya Tri Putri Mirna Kamisabila Muchlis, Muchlis Mufidatunnisa, Nisrina Muhammad Badri, Muhammad Muhammad Naufal Zundan Muhammad Nevo Bizaro Muhammad Rizky Ramadhan Muslem Muslem Muzhaffar Shidqi, Raihan Nadira Rachmadina Naila Waliya Hamima Nazma, Asa Afifatun Nida Handayani Nida Nabila Putri NUR HAMIDAH Nur, Fauziah Nurpahmi, Siti nuzhatussholehah, Nuzhatussholehah Oktaviana Anggraini Oktaviana Anggraini Oktaviana Purnamasari Oktaviana Purnamasari Oktaviana Purnamasari Prihastuti, Apsari Putri, Ananda Devina Putri, Elmalia Qorie Isnaen Fadilla Rahim, Norhayati Rafida Abdul Rahman Djalun Rianti julianah Rima Damayanti Rivan Rio Saputra Sabrina Humaira Darmawy Said Hamzali Salsabila Sarah Jovita Sarrah Kurnia Fadhillah Satrio Pambudi Sayed Ludhfi Selfiana Khoirunnisa Setia Amelia Shafa Khoirunnisa Sheilla Claudy Agatha Simbolon, Mario Kristian Siti Hafnidar Harun Siti Nur Afina Syamsiar, Syamsiar Syarifah Chairunnisak Syifa Astasia Utari Syifa Astasia Utari Tarisya Utami Putri Taufiqqurahman, Muhammad Theofanny Trinita Aulia Zahra Untari Salsabila, Kania Uus Khusnul Khotimah Velda Ardia Velda Murdiana Vinca Melati Wadkhulli Jannati Priyoko Waliya Hamima, Naila Widya Maulya Winarsih Winarsih Winda Dwi Astuti Zebua Yuli Santri Isma YULIA RAHMAWATI Yurika Dita Pratiwi Zakiyyah Tsurayya Salim