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KN, Jamiati
Universitas Malikussaleh
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Opini Netizen tentang Iklan Rebranding Sorabel” (Studi Deskriptif pada Netizen Pengikut Kampanye #Cobadulubarubayar) KN, Jamiati
Telangke:Jurnal Telangke Ilmu Komunikasi Vol 5 No 1 (2023): Januari : Jurnal Telangke Ilmu Komunikasi
Publisher : Universitas Gajah Putih

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55542/jiksohum.v5i1.636

Abstract

Sale Stock, one of the Marketplaces in the field of women's fashion, is rebranding to Sorabel. This rebranding has been carried out since January 14 2019, accompanied by changes in the form of the website and applications for smartphones. With this title, Sorabel guarantees that the quality of each product, service and price can compete with other marketplaces. This startup always innovates in serving its clients. Innovation “Try First Then Pay. This research intends to identify and analyze what audiences think about Sorabel's rebranding ads on Instagram with #hastag#codulubarupaid. A qualitative research approach by outlining the results of questions and answers to campaign followers, directly or indirectly by netizens who participated in the sorabel #codulubarupaid campaign. The type of research used is descriptive, because the researcher will define and explain what the audience views about Sorabel's rebranding advertisement #trydulubarupaid through the campaign. The results of this research prove that netizens are enticed to take part in the #Cobadulubarupaid campaign because the theme used is attractive, Be Fashionable Forever, so that netizens look better and always look fashionable. Most informants recognized Sorabel's rebranding before exploring the #Cobadulubarupaid campaign. However, several informants said that Sorabel was a Salestock even though they had explored the #Cobadulubarupaid campaign. From the results of this research, it can be concluded that the views of netizens regarding their interest in participating in the #Cobadulubarupaid campaign are captivated because the theme carried by Sorabel is interesting and different from other competitors.
PENGARUH REBRANDING TERHADAP BRAND IMAGE TAMAN IMPIAN JAYA ANCOL KN, jamiati
Telangke:Jurnal Telangke Ilmu Komunikasi Vol 4 No 1 (2022): Januari : Jurnal Telangke Ilmu Komunikasi
Publisher : Universitas Gajah Putih

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55542/jiksohum.v4i1.771

Abstract

Taman Impian Jaya Ancol telah kehilangan sekitar 6 juta pengunjung selama tiga tahun terakhir akibat pandemi covid-19, hal tersebut mengharuskan perusahaan untuk memikirkan strategi yang tepat untuk tetap eksis dan bertahan hidup di masa pandemi covid-19. Salah satu strategi yang dilakukan Taman Impian Jaya Ancol adalah melakukan rebranding. Dengan melakukan Rebranding perusahaan dapat mengubah citranya melalui adopsi nama atau mengubah nama yang lebih representatif dan membedakan diri dari para pesaingnya. Penelitian ini memiliki tujuan untuk mengetahui dan mengukur Pengaruh Rebranding Terhadap Brand Image Taman Impian Jaya Ancol. Menggunakan metode survey dengan pendekatan kuantitatif. Penelitian ini melibatkan 343 followers akun Instagram @Ancoltamanimpian sebagai populasi. Sampel terdiri dari 77 orang yang akan menjawab, dan diambil dengan rumus Slovin. Metode probability sampling dengan teknik simple random sampling adalah teknik pengambilan sampel pada penelitian ini. Metode pengumpulan data adalah kuesioner, dan analisis data adalah regresi linear sederhana. Hasil penelitian menunjukkan bahwa nilai koefisien korelasi nilai R untuk rebranding sebesar 0,573 menunjukkan bahwa rebranding memiliki pengaruh cukup atau sedang terhadap brand image Taman Impian Jaya Ancol. Sementara itu, nilai koefisien determinasi mempunyai nilai R-square sebesar 0,329 menunjukkan bahwa variabel X, yaitu rebranding, mempengaruhi variabel Y dari brand image Taman Impian Jaya Ancol sebesar 32,1%, dan sisa 67,1% dipengaruhi oleh faktor atau variabel lain yang tidak termasuk dalam penelitian. Ada pengaruh antara rebranding dan brand image Taman Impian Jaya Ancol, seperti yang ditunjukkan oleh uji hipotesis, yaitu diterima dan ditolak di mana nilai (6,054) > (1,992).
Pengaruh Co-Branding Dear Me Beauty X KFC Terhadap Keputusan Pembelian Qorie Isnaen Fadilla; Jamiati KN
TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Vol. 1 No. 4 (2023): November TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora
Publisher : Sekolah Tinggi Agama Buddha Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/tuturan.v1i4.558

Abstract

Co-branding is a strategy that can be used by two companies that blend to attract consumer attention and obtain a wider target market. So the purpose of this study is to determine whether or not there is an influence of co-branding carried out by Dear Me Beauty with KFC on purchasing decisions and to find out how much influence results from the collaboration carried out. The theories used in this study are co-branding theories, including adequate brand awareness, strong enough brands, profitable, unique mergers, positive consumer assessments and positive consumer responses, and purchasing decision theories, which include problem recognition, information search, alternative evaluation, purchase decisions, and post-purchase behavior. This study uses a quantitative research methodology with a survey method. The population in this study were followers of the @dearmebeauty Instagram account. The data collection technique was carried out by distributing questionnaires to 75 respondents according to predetermined characteristics and taking samples using simple random sampling. The results of respondents' answers to variable (X) were classified as high answering agree with an average value of 3.45, and the variable (Y) was classified as high answering agree with an average value of 3.47. The results of the simple linear regression test conducted show that Dear Me Beauty co-branding with KFC has a strong or high influence on purchasing decisions of 62.6%, while the remaining 37.4% is influenced by other factors. The results of the hypothesis test show that H0 is rejected and H1 is accepted, which means that there is a significant influence between co-branding and purchasing decisions.
Pengaruh Promosi Penjualan H&M terhadap Keputusan Pembelian Konsumen: (Survei Pada Pengunjung Offline Store H&M) Setia Amelia; Jamiati KN
TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Vol. 1 No. 4 (2023): November TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora
Publisher : Sekolah Tinggi Agama Buddha Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/tuturan.v1i4.577

Abstract

Sales promotion is important for every business in any field and industry. Because sales promotion has the benefit of increasing sales and also to introduce products from a brand. The sales promotion carried out by H&M is to create an Up to 50% End of Season Sale. This study aims to measure how much influence H&M Sales Promotion has on Consumer Purchasing Decisions. The main theory used in this study is which includes three dimensions, namely Consumer Promotion, Trade Promotion and Salesperson Promotion. The data collection technique used is Random Sampling. This research is indicated by the average value of respondents' answers to variable X of 4.42 where the value is classified as high (agree). and the average on variable Y of 4.32 which has a value classified as high (agree). the influence of H & M Sales Promotion on Consumer Purchasing Decisions can be seen from the (R) correlation of 0.785 which is fairly high and the R square value of 0.616 or 61.1% of the effect while the rest is influenced by other things.
Strategi Agensi ‘Bencuan’ Mengatasi Permasalahan Tutupnya Tiktok Shop dan Beralih ke Shopee Siti Nur Afina; Selfiana Khoirunnisa; Winarsih Winarsih; Nur Hamidah; Jamiati.K.N
TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Vol. 2 No. 1 (2024): Februari: TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/tuturan.v2i1.795

Abstract

Since the outbreak of Covid-19, many employment agencies have been going live on the TikTok Shop app. However, the Government recently decided to remove this feature for one reason or another. This news has a considerable impact on TikTok Shop employment agencies, who are quite restless because they will lose a wide market reach, although the removal of TikTok Shop is a good intention to improve the e-commerce ecosystem in the country. The research uses descriptive qualitative methods with grounded theory facilitating a deeper understanding of the phenomenon under study through systematic data collection and analysis. The location of this survey was conducted at Grand Mall Serpong Tangerang on October 24, 2023. Research observations were made by interviewing the manager of the 'Bencuan' agency itself and the interview was based on grounded theory. The results of the closure of TikTok Shop in Indonesia have a huge impact on online merchants and agencies that rely on the Yellow Basket feature of Tiktok Shop. 'Bencuan' agency is not desperate or lost and continues their normal daily operations. It's just that the transaction system has changed slightly, they used to use Tiktok Shop for sales transactions, but now they are switching to other platforms such as Shopee and Instagram, because their license to operate in Indonesia is still valid.
Implementasi Social Media Marketing Indihome Tangerang Dalam Membangun Brand Awareness: Studi Pada PT. Telkom Indonesia WITEL Tangerang Satrio Pambudi; Jamiati KN
TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Vol. 2 No. 2 (2024): Mei: TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/tuturan.v2i2.932

Abstract

Indonesia is experiencing growth in the use of social media with a total of 167 million active social media users who are accessed via mobile phones and various kinds of usage processes that mean Indonesia is experiencing very rapid growth in the use of social media. The research entitled "Implementation of IndiHome Tangerang Social Media Marketing in Building Brand Awareness (Study at PT. Telkom Indonesia WITEL Tangerang) aims to find out how to implement social media marketing and how to build IndiHome brand awareness at PT. Telkom Indonesia WITEL Tangerang. The theories used in the research are marketing communications, marketing communications mix, social media marketing and brand awareness, where this research uses qualitative descriptive methods with data collection techniques using unstructured interviews and observation. Then the data that has been obtained and collected comprehensively is then analyzed using data reduction, data presentation and verification or re-checking. From the research stages carried out, the results of the research can show that the social media marketing carried out by PT. Telkom Indonesia WITEL Tangerang in building brand awareness is building positive relationships through social media with consumers through the content that is distributed, this content is in the form of entertainment content, product promotions and product information, this content is distributed through several social media including TikTok, Youtube, Instagram and Twitter , with the content created and several social media platforms which will certainly have a big influence in building brand awareness of the product.
POLA KOMUNIKASI ORGANISASI HIMPUNAN MAHASISWA KOMUNIKASI (HIMAKOM) DALAM MENINGKATKAN SOLIDARITAS ANGGOTA Trinita Aulia Zahra; Dewi Suryaningsih; Mirna Kamisabila; Shafa Khoirunnisa; Jamiati KN
Triwikrama: Jurnal Ilmu Sosial Vol. 2 No. 12 (2024): Triwikrama: Jurnal Ilmu Sosial
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.6578/triwikrama.v2i12.1971

Abstract

Keanggotaan atau sumber daya manusia merupakan salah satu elemen penting dalam terbentuknya sebuah organisasi. Menurut Kurniawati,2021 komunikasi organisasi adalah proses pertukaran informasi dari suatu organisasi yang telah terstruktur. Dimana didalam sebuah organisasi sangat dibutuhkan pola komunikasi yang dapat membentuk hubungan yang kuat diantara para anggota organisasi (solidaritas) sehingga dapat mencapai tujuan yang telah disepakati bersama. Tujuan penelitian ini untuk mengetahui bentuk pola komunikasi HIMAKOM (Himpunan Mahasiswa Komunikasi) FISIP UMJ dalam membangun kesolidaritasan anggotanya. Jenis penelitian kualitatif dan dengan menggunakan metode penelitian studi kepustakaan dan penelian lapangan yang berbetuk wawancara. Hasil penelitian dapat disimpulkan bahwa bentuk pola komunikasi HIMAKOM FISIP UMJ berbentuk bintang, dimana para anggota diberi kesempatan untuk menyampaikan pendapat, sehingga dapat menimbulkan solidaritas rasa percaya dan ketergantungan antara anggotanya. Dan kesolidaritasan dalam organisasi ini pun terbentuk akan rasa saling menghormati, dan menghargai antar anggota. Setiap organisasi akan memiliki pola komunikasi yang berbeda untuk membetuk sebuah oraganisasi yang efektif sehingga dapat mencapai visi misi yang telah disepakati.
POLA KOMUNIKASI ORGANISASI TERHADAP MINAT MAHASISWA DI UKM RENAISSANCE UNIVERSITAS MUHAMMADIYAH JAKARTA Maura Azzakiyah Basya; Salsabila; Widya Maulya; Sarah Jovita; Jamiati KN
Triwikrama: Jurnal Ilmu Sosial Vol. 2 No. 12 (2024): Triwikrama: Jurnal Ilmu Sosial
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.6578/triwikrama.v2i12.1982

Abstract

Kegiatan komunikasi didalam suatu organisasi bertujuan untuk membentuk saling pengertian antar sesama anggota organisasi. Selain itu, komunikasi memainkan peran penting bagi organisasi. Kepuasan dalam suatu organisasi menjadi penting karena dalam kepuasan anggota tidak hanya mendorong perilaku positif tetapi juga berkaitan dengan kebahagiaan dan kualitas kerja. UKM renaisans tentunya bertugas merencanakan,melaksanakan, dan mengembangkan kegiatan ekstrakulikuler mahasiswa berdasarkan nalar dan bakat mahasiswa. Kegiatan UKM harus mampu menggali dan mengembangkan potensi untuk melengkapi capaian kegiatan kokurikuler yang dicapai di kelas dan laboratorium. Dengan adanya UKM kajian budaya ini akan mengembalikan ilmu pengetahuan seni budaya yang selama ini belum diapresiasi secara utuh dengan cara mengkaji lebih mendalam budaya yang ada agar tidak hilang seiring berjalannya waktu. Kepuasan dalam suatu organisasi mempunyai banyak faktor,khususnya keterlibatan,tanggung jawab, kebaikan dan kesopanan, kreativitas dan keberagaman.
Penggunaan Social Media Marketing Instagram @tvmuhammadiyah Dalam Membangun Customer Engagement Oktaviana Anggraini; Jamiati KN
Harmoni: Jurnal Ilmu Komunikasi dan Sosial Vol. 1 No. 4 (2023): Desember : Harmoni : Jurnal Ilmu Komunikasi dan Sosial
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/harmoni-widyakarya.v1i4.1774

Abstract

Muhammadiyah Television is a television media that has an Instagram account with the name @tvmuhammadiyah to educate audiences on Instagram. This research aims to find out the extent of the use of social media marketing on tvMu's Instagram, how to build customer engagement on tvMu's Instagram, inhibiting and supporting factors in building customer engagement. The theories used in this research are social media marketing theory from As'ad and Alhadid (2014) and customer engagement theory from Evans et al. (2021), where this research uses a qualitative approach with descriptive methods accompanied by data collection techniques using observation and in-depth interviews as complementary evidence. The results of this research show that tvMu uses social media marketing strategies such as creating interesting content, changing the appearance of the feed, scheduling regular content upload hours, attracting young talent, but has obstacles such as minimal audience interaction on Instagram with limiting factors for tvMu in distributing content.
Gaya Komunikasi Dalam Organisasi Mapala Stacia Universitas Muhammadiyah Jakarta Fina Abiyya Agustin Mubarokah; Rima Damayanti; Hawa Arofah Qudsy; Sabrina Humaira Darmawy; Jamiati KN
Harmoni: Jurnal Ilmu Komunikasi dan Sosial Vol. 2 No. 1 (2024): Maret : Harmoni : Jurnal Ilmu Komunikasi dan Sosial
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/harmoni-widyakarya.v2i1.2597

Abstract

This research aims to find out what communication styles are used in the Mapala Stacia Umj UKM organization. The communication styles used definitely vary, because it can be seen from members who come from various faculties, of course everyone has a communication style that they use. The purpose of this research is to examine the influence of the communication style used in the Mapala Stacia UKM organization. The Mapala Stacia organization is a group of nature lovers dedicated to promoting environmental awareness and natural activities. With a focus on climbing, nature research and environmental conservation, Mapala Stacia is committed to forming a generation that is aware of the importance of conserving biodiversity. This research is qualitative research using interview techniques with one of the members of Mapala Stacia, Muhammadiyah University, Jakarta. Researchers want to know more specifically the communication style used in the Mapala Stacia UKM organization. The results of research conducted by researchers are that the communication style used is a non-formal communication style but remains polite in communicating between leaders and members, or members and members, cultural background does not hinder the communication process within the Mapala Stacia Umj organization in discussing a matter.
Co-Authors Abdul Aziz Pamungkas Agung Firmansyah Akmal, Fitria Amanda Zafira Wijaya Aminah Swarnawati Ananda Devina Putri Andhika Prasetya Tamtama Putra Andika Arief Rachman Suharyadi Andriyani, Lusi Anjeli, Najwa Asa Afifatun Nazma Ashri Lutfia Ayu Putri Mungkasih Chairuunisak, Syarifah Daniel Handok Darma Tri Putra Darma Tri Putra Della Fitria Deni Arya Saputra Depita Kardiati Dewi Suryaningsih Dinda Nuraini Divania Yovina Putri Elmalia Putri Fajarini, Sri Dwi Farhan Yut Wijaya Fina Abiyya Agustin Mubarokah Firyal Aqila Fitria Rosmi Hafiz, Abdul Hamzali, Said Handoko, Daniel Harinawati Hasanah Hasanah Hasna, Sofia Hawa Arofah Qudsy Himas Alhani Husna, Amaul Iga Desara Indriawan, Indriawan Ismail, Muchlis Ismianti, Rahma Kamaruddin Hasan Kartika, Yeni Lailynisa Fadilla Iswadi Lilik Sumarni Lilik Sumarni Luqman Hakim Lutfia, Ashri Maretha Azzuhriyah Maura Azzakiyah Basya Maysya Tri Putri Mirna Kamisabila Muchlis, Muchlis Mufidatunnisa, Nisrina Muhammad Badri, Muhammad Muhammad Naufal Zundan Muhammad Nevo Bizaro Muhammad Rizky Ramadhan Muslem Muslem Muzhaffar Shidqi, Raihan Nadira Rachmadina Naila Waliya Hamima Nazma, Asa Afifatun Nida Handayani Nida Handayani Nida Nabila Putri NUR HAMIDAH Nur, Fauziah Nurpahmi, Siti nuzhatussholehah, Nuzhatussholehah Oktaviana Anggraini Oktaviana Anggraini Oktaviana Purnamasari Oktaviana Purnamasari Oktaviana Purnamasari Prihastuti, Apsari Putri, Ananda Devina Putri, Bias Agprisyanda Putri, Elmalia Qorie Isnaen Fadilla Rahim, Norhayati Rafida Abdul Rahman Djalun Rianti julianah Rima Damayanti Rivan Rio Saputra Sabrina Humaira Darmawy Said Hamzali Salsabila Saputra, Doni Fransiska Dwi Sarah Jovita Sarrah Kurnia Fadhillah Satrio Pambudi Sayed Ludhfi Selfiana Khoirunnisa Setia Amelia Shafa Khoirunnisa Sheilla Claudy Agatha Simbolon, Mario Kristian Siti Hafnidar Harun Siti Nur Afina Syarifah Chairunnisak Syifa Astasia Utari Syifa Astasia Utari Tarisya Utami Putri Taufiqqurahman, Muhammad Theofanny Trinita Aulia Zahra Untari Salsabila, Kania Uus Khusnul Khotimah Velda Ardia Velda Murdiana Vinca Melati Wadkhulli Jannati Priyoko Waliya Hamima, Naila Widya Maulya Winarsih Winarsih Winda Dwi Astuti Zebua Yuli Santri Isma YULIA RAHMAWATI Yurika Dita Pratiwi Zakiyyah Tsurayya Salim