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Sistem Kerja Organisasi Mradio Dalam Meningkatkan Efektivitas Kerja Demi Mencapai Tujuan Bersama Amanda Zafira Wijaya; Dinda Nuraini; Zakiyyah Tsurayya Salim; Farhan Yut Wijaya; Jamiati Jamiati 
Student Research Journal Vol. 2 No. 1 (2024): Februari : Student Research Journal
Publisher : Sekolah Tinggi Ilmu Administrasi (STIA) Yappi Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/srjyappi.v2i1.954

Abstract

Mradio is a radio community under the auspices of the Faculty of Social and Political Sciences, Muhammadiyah University, Jakarta, which aims to be a forum for students to deepen their skills in the field of broadcasting. There is a work system within Mradio which was deliberately created to improve performance and reduce the possibility of repeating errors for each member within it, where a clearer and neater work flow can be created, so that work effectiveness can be established there. The bureaucratic system is used to achieve work effectiveness at radio because it makes communication more structured by relying on multilevel levels starting from the head of management to members of each departementon. This research aims to determine the organizational performance system of Mradio, as well as to determine whether or not there is an influence of the organizational work system on the performance of Mradio members. The approach used in this research uses a qualitative approach which emphasizes the meaning, reasoning, definition of a particular situation. The type of research method used in this research is the descriptive method.
Hypercommodification in Indonesian Mass Media and its Impact on Society: A Study and Suggestions Muzhaffar Shidqi, Raihan; KN, Jamiati
COMMUSTY Journal of Communication Studies and Society Vol. 1 No. 2 (2022)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38043/commusty.v1i2.4136

Abstract

This research focuses on increasing the commodification of media products, the proliferation of consumerist values, and their impact on media content, ownership, and political discourse. The findings show that the hyper-commodification of society in Indonesia has led to significant changes in the mass media industry, focusing on profit-driven media products and decreasing independent and diverse media content. This research also highlights the need for media literacy and education initiatives to counteract the effects of consumerism and to promote critical and informed media consumption. Overall, this research sheds light on the complex and interrelated processes of commodification, consumerism and mass media, and their impact on Indonesian society and culture.
INOVASI PENDAMPINGAN FOTOGRAFI PRODUK BERBASIS SMARTPHONE UNTUK TRANSFORMASI VISUAL MARKETING UMKM DI DESA MEKAR JAYA Jamiati KN; Nida Handayani; Sarrah Kurnia Fadhillah
As-Sidanah Vol 7 No 1 (2025): APRIL
Publisher : LP2M Universitas Ibrahimy

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35316/assidanah.v7i1.216-242

Abstract

The transformation toward digital marketing has become a critical challenge for rural micro, small, and medium enterprises (MSMEs) in the era of technological disruption, yet limited knowledge and infrastructure often hinder adaptation. This study aims to identify the effectiveness of product photography mentoring using smartphones as an innovative and affordable solution for developing visual marketing among MSMEs in Mekar Jaya Village. The community service program adopted a Community Development approach and participatory training methods involving 50 local MSME actors. Implementation was conducted in three stages: (1) preparation and needs analysis, (2) intensive training and hands-on practice, and (3) mixed-method evaluation and monitoring. Results indicated a significant improvement in participants’ skills, with a 77% average increase based on pre- and post-test evaluations. Product photo quality improved across lighting (50%), composition (50%), focus (35%), and background (45%). Economically, 40% of participants secured new customers, achieving an average monthly revenue increase of 32% one month post-program. The program’s success validated the Low-Cost High-Impact Visual Marketing model, which leverages community-owned technological resources, offering a cost-effective empowerment strategy compared to expensive equipment investments or professional outsourcing.
PENGARUH BRAND ACTIVATION TRI INDONESIA DI INSTAGRAM TERHADAP MINAT BELI PERDANA H3RO Putri, Bias Agprisyanda; KN, Jamiati
Jurnal Bincang Komunikasi Vol. 1 No. 1 (2023)
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24853/jbk.1.1.2023.21-28

Abstract

Salah satu perusahaan telekomunikasi yang memberikan layanan khusus untuk bermain game mobile, yaitu Tri Indonesia dengan mengeluarkan perdana H3RO. Tujuan dari penelitian ini untuk mengukur brand activation yang dilakukan Tri Indonesia di Instagram pada followers Tri Indonesia, minat beli perdana H3RO pada followers akun Instagram Tri Indonesia, pengaruh brand activation di Instagram Tri Indonesia terhadap minat beli perdana H3RO. Teori yang digunakan adalah brand activation meliputi sense, feel/relate, think, dan act serta minat beli meliputi transaksional, referensial, preferensial, dan eksploratif. Pendekatan dalam penelitian ini adalah kuantitatif dengan metode survey. Teknik pengumpulan data dengan menyebarkan kuesioner yang diberikan kepada 95 responden pada followers akun Instagram @triindonesia. Pengambilan sampel menggunakan teknik probability sampling dengan metode simple random sampling. Hasil dari penelitian ini menunjukkan bahwa pengaruh Brand Activation Tri Indonesia di Instagram secara keseluruhan responden merespon setuju, serta peengaruh Brand Activation terhadap Minat Beli secara keseluruhan responden merespon setuju dari semua pernyataan variabel Y di kuesioner penelitian, dan besarnya pengaruh Brand Activation Tri Indonesia di Instagram memiliki hubungan positif dan kuat sebesar 0,663 terhadap minat beli perdana H3RO pada followers Instagram @triindonesia dengan presentase Brand Activation mempengaruhi Minat Beli sebesar 44% dan sementara sisanya 56% dipengaruhi oleh faktor lain.
PENGARUH KESADARAN MEREK TERHADAP KEPUTUSAN PEMBELIAN KOPI KENANGAN (Survey Pada Mahasiswa Ilmu Komunikasi Universitas Muhammadiyah Jakarta 2017) Saputra, Doni Fransiska Dwi; KN, Jamiati
Jurnal Bincang Komunikasi Vol. 1 No. 1 (2023)
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24853/jbk.1.1.2023.61-69

Abstract

Perkembangan industri kuliner saat ini sangat berkembang pesat, terutama pada kategori industry minuman. Salah satu merek dalam kategori minuman yang sedang naik daun yaitu Kopi Kenangan. Eksistensi merek kopi kenangan memiliki kekuatan untuk mempengaruhi konsumen melakukan keputusan pembelian. Penelitian ini bertujuan untuk mengetahui Kesadaran Merek Kopi Kenangan, Keputusan Pembelian Kopi Kenangan, dan seberapa besar dan adakah pengaruh dari Kesadaran Merek terhadap Keputusan Pembelian Kopi Kenangan pada konsumen. Penelitian ini menggunakan 2 (dua) variabel yaitu Kesadaran Merek (Keller, 2013) dan Keputusan Pembelian (Kotler dan Keller, 2016). Dimensi Kesadaran Merek terdiri dari Unware of Brand, Brand Recognition, Brand Recall, dan Top of Mind. Sedangkan untuk dimensi Keputusan Pembelianm terdiri dari Problem Recognition, Information Search, Evalution of Alternative, Purchase Decision, dan Postpurchase Behavior. Penelitian ini merupakan penelitian kuantitatif. Populasi dari penelitian ini adalah mahasiswa fakultas Ilmu Komunikasi Universitas Muhammadiyah Jakarta 2017, dan sampel dari penelitian ini berjumlah 73 orang. Dari hasil perhitungan untuk mengetahui pengaruh Kesadaran Merek terhadap Keputusan Pembelian Kopi Kenangan, dapat diketahui, nilai 0,725 menyatakan bahwa tingkat pengaruh variabel independent dikatakan “tinggi” terhadap variabel dependent. Lalu nilai R Square 0,526 menyatakan bahwa pengaruh variabel independent terhadap variabel dependent adalah 52,6%. Hasil uji hipotesis dengan taraf signifikansi 5% adalah 1,993. Karena nilai t hitung (8,826) > t tabel (1,993). Kesimpulan dari penelitian ini adalah kekuatan dari Kesadaran Merek dapat dikatekorikan tinggi dalam mempengaruhi Keputusan Pembelian Kopi Kenangan pada konsumen. Hal ini dapat dilihat dari hasil perhitungan yang telah dilakukan.
Digital Marketing Strategies by Utilizing Google Trend Data Analysis on Increasing the Income of Micro, Small and Medium Enterprises (MSMEs) in Sawang, Aceh Utara Nanda Ameliany; Nursakinah Ritonga; Muchlis Muchlis; Dedi Feriadi Dedi Feriadi; Jamiati KN5
Proceedings of Malikussaleh International Conference on Multidisciplinary Studies (MICoMS) Vol. 4 (2024): Proceedings of Malikussaleh International Conference on Multidisciplinary Studies (MI
Publisher : LPPM Universitas Malikussaleh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/micoms.v4i.960

Abstract

This research is motivated by the importance of optimizing digital marketing strategies for MSMEs in the digital era, especially in Sawang District, North Aceh. By utilizing Google Trends as a data analysis tool, the research aims to optimize digital[1]based marketing strategies for MSMEs in the region. The research method includes three main stages: 1) Data collection through surveys and short interviews with MSME players and data retrieval from Google Trends; 2) Data analysis using statistical techniques using population and sample size; 3) Development and implementation of digital marketing strategies based on the analysis results. The targeted outputs include an effective digital marketing strategy model for MSMEs, scientific publications, and improved digital marketing skills of MSME players. This research is at Technology Readiness Level (TKT) 6, where the model or design has been tested in a relevant environment. In this context, the developed digital marketing strategy will be tested and implemented on several MSMEs in Sawang Sub-district as samples, to validate its effectiveness and readiness for implementation on a wider scale. Keywords: Data analysis, Google Trends, Digital marketing strategy, MSMEs
Representasi Kelas Pekerja dalam Ilustrasi Digital Hari Buruh 1 Mei 2026 pada Akun Resmi Muhammadiyah di Platform X Sarrah Kurnia Fadhillah; Depita Kardiati; Fitria Akmal; Syarifah Chairunnisak; Yuli Santri Isma; Jamiati KN
Jurnal Kajian dan Penelitian Umum Vol. 4 No. 3 (2026): Juni: Jurnal Kajian dan Penelitian Umum
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/jkpu-nalanda.v4i3.2350

Abstract

A digital illustration by Muhammadiyah themed around May Day 2026, published on the X platform, has become an intriguing phenomenon in visual communication because it blends social criticism, Islamic values, and references to popular culture within a single compositional frame. This study aims to analyze the representation of the working class in these illustrations through three focuses: identifying denotative and connotative signs, uncovering the myths and ideologies at play, and understanding how Muhammadiyah constructs labor discourse through digital visual language. The study employs a qualitative approach using Roland Barthes’ semiotic analysis method, which encompasses three levels of signification: denotation, connotation, and myth. The findings reveal that at the denotative level, the illustrations depict everyday objects of the urban working class arranged in a bird’s-eye-view composition. At the connotative level, these signs construct layered representations encompassing dignified poverty, labor market exploitation, the hybridity of urban Muslim identity, theological legitimization through Quranic Surah At-Taubah 105, and a fundamental longing for a life of sufficiency without overtime. At the mythical level, the illustrations simultaneously operate four ideological discourses that are hegemonic, ambivalent, and resistant in nature. Overall, Muhammadiyah constructs an affirmative-empathic labor discourse by leveraging the digital aesthetics of the younger generation, yet does not explicitly advocate for structural transformation. These findings contribute to the study of Islamic communication semiotics and research on worker representation in Indonesian digital media.
Smart Governance dan Tantangan Pelayanan Publik Inklusif bagi Kelompok Rentan Yuli Santri Isma; Pangeran Putra Perkasa Alam Nasution; Fitria Akmal; Jamiati KN; Sarrah Kurnia Fadhilah
Jurnal Kajian dan Penelitian Umum Vol. 4 No. 3 (2026): Juni: Jurnal Kajian dan Penelitian Umum
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/jkpu-nalanda.v4i3.2424

Abstract

Smart governance has become a primary instrument for governments to enhance efficiency and effectiveness in public service delivery. However, the rapid migration of public services to digital platforms carries a risk of excluding vulnerable groups, including the elderly, persons with disabilities, marginalized women, the poor, and communities living in remote areas. This article aims to analyze the development of smart governance in public services, identify challenges faced by vulnerable groups in accessing digital services, and formulate strategies to strengthen inclusive smart governance. Employing a systematic literature review approach, this study synthesizes findings from academic articles, policy documents, and international organization reports published between 2018 and 2025. The analysis reveals a fundamental paradox: while digital transformation of governance has improved service efficiency for those with adequate digital access and literacy, it simultaneously creates new barriers for vulnerable groups. Three main challenges are identified: limited digital infrastructure access, low digital literacy, and service design that has not fully adopted universal accessibility principles. Digital exclusion not only harms social justice but also threatens the legitimacy of democratic governance and accelerates existing social inequalities. This article proposes a multidimensional strategy comprising equitable infrastructure expansion, universal design implementation, community-based digital literacy programs, participatory co-production mechanisms, responsible data governance, and ongoing inclusive impact evaluations. This article contributes to the development of digital governance that is not solely oriented toward technological efficiency but also toward social justice and inclusive public services.
Edukasi Anti-Bullying bagi Siswa Sekolah Dasar sebagai Upaya Menciptakan Lingkungan Belajar yang Aman dan Inklusif Depita Kardiati; Risna Dewi; Ferizaldi Ferizaldi; Syarifah Chairunnisak; Jamiati KN
Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia Vol. 5 No. 2 (2026): Juni : Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jppmi.v5i2.2604

Abstract

A safe and inclusive learning environment is an important factor in supporting the educational process. However, various forms of bullying behavior, such as teasing, giving negative nicknames, and social exclusion, are still found in schools and may hinder the creation of a comfortable and child-friendly learning environment. This community service activity aimed to improve students’ understanding of bullying and its impacts, as well as to instill the values of mutual respect as an effort to create a safe and inclusive learning environment. The activity was conducted at SD Negeri 2 Muara Batu, Aceh Utara Regency, through the XXXVIII Community Service and Empowerment Program (KKN-PPM) of Malikussaleh University in 2026. The methods used were educational and participatory approaches implemented through preparation, implementation, and evaluation stages. The activities were carried out through socialization sessions, discussions, question-and-answer sessions, simulations, and educational games. The results showed an improvement in students’ understanding of the forms, causes, and impacts of bullying, including verbal, physical, and social bullying. In addition, students demonstrated more positive attitudes, such as increased awareness of respecting differences, treating peers with respect, reducing teasing behavior, and developing empathy and concern for others. The activity also received positive responses from the school, as it was considered supportive of character education and the creation of a more conducive learning atmosphere. Therefore, anti-bullying education through educational and participatory approaches can serve as an effective strategy for creating a safe, comfortable, and inclusive learning environment for elementary school students.
INTEGRASI TEKNOLOGI INFORMASI DALAM SISTEM PEMERINTAHAN BERBASIS ELEKTRONIK: STUDI EVALUASI PADA DINAS KOMUNIKASI, INFORMATIKA DAN PERSANDIAN ACEH Depita Kardiati; Abdul Hafiz; Jamiati KN; Yuli Santri Isma; Syarifah Chairunnisak; Sarrah Kurnia Fadhillah; Fitria Akmal
JOURNAL OF INFORMATICS AND COMPUTER SCIENCE Vol. 11 No. 1 (2025): APRIL 2025
Publisher : Ubudiyah Indonesia University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33143/jics.v11i1.4836

Abstract

Perkembangan teknologi informasi dan komunikasi telah mendorong transformasi digital dalam tata kelola pemerintahan, termasuk penerapan Sistem Pemerintahan Berbasis Elektronik (SPBE). Pemerintah Aceh, melalui Dinas Komunikasi, Informatika, dan Persandian Aceh, berupaya mengimplementasikan SPBE guna meningkatkan efisiensi, transparansi, dan akuntabilitas pelayanan publik. Namun, dalam penerapannya, masih terdapat kendala seperti keterbatasan sumber daya manusia, infrastruktur teknologi yang belum optimal, serta belum terintegrasinya berbagai aplikasi yang digunakan. Penelitian ini bertujuan untuk mengevaluasi implementasi SPBE di Dinas Komunikasi, Informatika, dan Persandian Aceh, mengidentifikasi hambatan yang dihadapi, serta memberikan rekomendasi strategis untuk meningkatkan efektivitas sistem pemerintahan berbasis elektronik di tingkat daerah. Penelitian ini menggunakan pendekatan deskriptif kualitatif. Data dikumpulkan melalui wawancara dan observasi langsu. Hasil penelitian menunjukkan bahwa implementasi SPBE di Dinas Komunikasi, Informatika, dan Persandian Aceh masih menghadapi beberapa kendala utama, di antaranya: keterbatasan sumber daya manusia dengan kompetensi teknis yang sesuai, belum optimalnya infrastruktur jaringan dan kapasitas bandwidth, serta kurangnya integrasi antar aplikasi pemerintahan yang menyebabkan duplikasi data dan ketidakefektifan layanan. Rekomendasi untuk meningkatkan efektivitas SPBE, direkomendasikan adanya penguatan kapasitas SDM melalui pelatihan berkala, peningkatan infrastruktur teknologi informasi, serta integrasi sistem dan aplikasi guna menciptakan layanan digital yang lebih efisien dan responsif terhadap kebutuhan masyarakat. 
Co-Authors Abdul Aziz Pamungkas Agung Firmansyah Akmal, Fitria Amanda Zafira Wijaya Amaul Husna Aminah Swarnawati Ananda Devina Putri Andhika Prasetya Tamtama Putra Andika Arief Rachman Suharyadi Anjeli, Najwa Asa Afifatun Nazma Ashri Lutfia Asmaul Husna Ayu Putri Mungkasih Daniel Handok Daniel Handoko Darma Tri Putra Darma Tri Putra Dedi Feriadi Dedi Feriadi Della Fitria Deni Arya Saputra Depita Kardiati Dewi Suryaningsih Dinda Nuraini Divania Yovina Putri Elmalia Putri Fajarini, Sri Dwi Farhan Yut Wijaya Ferizaldi Ferizaldi Fina Abiyya Agustin Mubarokah Firyal Aqila Fitria Rosmi Hamzali, Said Harinawati Hasanah Hasanah Hasna, Sofia Hawa Arofah Qudsy Himas Alhani Husin Iga Desara Indriawan, Indriawan Ismianti, Rahma Kamaruddin Hasan Lailynisa Fadilla Iswadi Lilik Sumarni Lilik Sumarni Luqman Hakim Lusi Andriyani Lutfia, Ashri Maretha Azzuhriyah Maura Azzakiyah Basya Maysya Tri Putri Mesi Atikah Mirna Kamisabila Muchlis Ismail Muchlis Muchlis Muchlis, Muchlis Mufidatunnisa, Nisrina Muhammad Badri, Muhammad Muhammad Naufal Zundan Muhammad Nevo Bizaro Muhammad Rizky Ramadhan Muzhaffar Shidqi, Raihan Nadira Rachmadina Naila Waliya Hamima Nanda Ameliany Nazma, Asa Afifatun Neima Aulia Nida Handayani Nida Nabila Putri NUR HAMIDAH Nur, Fauziah Nurpahmi, Siti nuzhatussholehah, Nuzhatussholehah Nyimas Aulia Zalma Oktaviana Anggraini Oktaviana Anggraini Oktaviana Purnamasari Oktaviana Purnamasari Pangeran Putra Perkasa Alam Nasution Prihastuti, Apsari Putri, Ananda Devina Putri, Bias Agprisyanda Putri, Elmalia Qorie Isnaen Fadilla Rahim, Norhayati Rafida Abdul Rahman Djalun Rianti julianah Rima Damayanti Risna Dewi Ritonga, Nursakinah Rivan Rio Saputra Sabrina Humaira Darmawy Said Hamzali Salsabila Saputra, Doni Fransiska Dwi Sarah Jovita Sarrah Kurnia Fadhilah Sarrah Kurnia Fadhillah Sarrah Kurnia Fadhillah Satrio Pambudi Sayed Ludhfi Selfiana Khoirunnisa Setia Amelia Shafa Khoirunnisa Sheilla Claudy Agatha Simbolon, Mario Kristian Siti Hafnidar Harun Siti Nur Afina Syarifah Chairunnisak Syarifah Chairuunisak Syifa Astasia Utari Tarisya Utami Putri Taufiqqurahman, Muhammad Theofanny Trinita Aulia Zahra Untari Salsabila, Kania Uus Khusnul Khotimah Velda Ardia Velda Murdiana Vinca Melati Wadkhulli Jannati Priyoko Waliya Hamima, Naila Widya Maulya Winarsih Winarsih Winda Dwi Astuti Zebua Yeni Kartika Yuli Santri Isma YULIA RAHMAWATI Yurika Dita Pratiwi Zakiyyah Tsurayya Salim