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All Journal The Indonesian Journal of Communication Studies JRK (Jurnal Riset Komunikasi) Resona : Jurnal Ilmiah Pengabdian Masyarakat JURNAL PENDIDIKAN TAMBUSAI Journal on Education Perspektif Komunikasi; Jurnal Ilmu Komunikasi dan Komunikasi Bisnis JOURNAL OF INFORMATICS AND COMPUTER SCIENCE Bubungan Tinggi: Jurnal Pengabdian Masyarakat Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Mutakallimin : Jurnal Ilmu Komunikasi COMMICAST As-Sidanah : Jurnal Pengabdian Masyarakat Jurnal Telangke Ilmu Komunikasi (Telangke) At Tawasul: Jurnal Komunikasi dan Penyiaran Islam Jurnal Ilmu Komunikasi Journal of Administrative and Sosial Science (JASS) Journal of Educational and Cultural Studies Jurnal InterAct Jurnal Sarjana Ilmu Komunikasi (J-SIKOM) Jurnal Ilmiah Teknik Informatika dan Komunikasi Tuturan: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Kajian Ilmu Sosial Harmoni: Jurnal Ilmu Komunikasi Dan Sosial Lencana: Jurnal Inovasi Ilmu Pendidikan Journal of Management and Creative Business MEUSEURAYA : JURNAL PENGABDIAN MASYARAKAT Journal of Communication Studies and Society Triwikrama: Jurnal Ilmu Sosial JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah Student Research Journal Saber: Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi Filosofi: Publikasi Ilmu Komunikasi, Desain, Seni Budaya Jurnal Malikussaleh Mengabdi Sosial Simbiosis: Jurnal Integrasi Ilmu Sosial dan Politik Jurnal Mahasiswa Antropologi dan Sosiologi Indonesia(JuMASI) Jurnal Bincang Komunikasi Konsensus: Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi Civilia: Jurnal Kajian Hukum dan Pendidikan Kewarganegaraan Ulil Albab Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi Jurnal Cakrawala Akademika
KN, Jamiati
Universitas Malikussaleh
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Pengaruh Live Streaming Tiktok Sajodo Snack terhadap Keputusan Pembelian: Survei pada Followers Akun Tiktok @Sajodosnack Ayu Putri Mungkasih; Jamiati KN
Konsensus : Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi Vol. 2 No. 4 (2025): Agustus: Konsensus : Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/konsensus.v2i4.1234

Abstract

The number of micro, small, and medium-sized businesses (MSMEs) active on social media is on the increase. Because of this, many Indonesian MSMEs advertise their wares on social media. The snack food MSME industry is one that is seeing expansion. In recent times, TikTok has gained popularity as a promotional medium that offers cost-effective information delivery. The impact of TikTok on live streaming engagement, which mixes entertainment aspects with commercial messaging, has been the subject of several studies in the marketing literature. The purpose of this research is to find out how much of an effect the TikTok Live streaming account @sajodosnack has on people's inclination to buy. This research used a quantitative technique based on a survey method. The theory utilized includes Live streaming with the dimensions of Perceived Product Quality, Real-Time Interaction, and Host Credibility, and Purchasing Decisions with the dimensions of Problem Recognition, Information Search, Alternative Evaluation, Purchase Decision, and Post-Purchase Behavior. Using a random sample approach, 105 respondents who were fans of the TikTok account @sajodosnack were given questionnaires to fill out in order to gather data. According to the findings, those who participated in the study agreed with the claims made about the TikTok live streaming variable (X). On top of that, all statements pertaining to the purchase choice variable (Y) in the survey were met with favorable responses from respondents. The impact of TikTok live streaming on purchase choices for Sajodo Snack is strongly correlated (r=0.710); live streaming accounts for 50.3% of the total, while other variables account for the remaining 49.7%.
Kampanye Kreatif Calon Presiden Anis Baswedan pada Media Sosial TikTok Nazma, Asa Afifatun; KN, Jamiati
ULIL ALBAB : Jurnal Ilmiah Multidisiplin Vol. 3 No. 3: Februari 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jim.v3i3.2938

Abstract

In the era of rapidly developing social media, political campaigns have experienced changes in approach and strategy. Social media is an online medium where users can easily participate, share, create content, which includes blogs, social networks, forums, and virtual worlds. Political campaigns have experienced significant changes on social media, especially on the popular TikTok platform. This research aims to analyze the creative campaign strategy of presidential candidate Anis Baswedan on TikTok. Anis Baswedan's campaign on TikTok succeeded in creating interesting, creative content and interacting with the audience effectively. With an innovative approach, this campaign was able to expand the reach of political messages and gain significant support from young voters. It is important to adapt political campaign strategies to the latest social media trends to achieve success in political communication in the digital era. With a focus on the case study of presidential candidate Anis Baswedan's creative campaign on the TikTok platform, literature analysis was used to investigate literature related to research methods relevant to political campaigns and social media. The research results provide insight into the strategies, tactics, and impact of political campaigns on social media and facilitate a better understanding of interactions between candidates and voters in a digital context.
Flexing sebagai Strategi Representasi Diri di Media Sosial: Studi Fenomenologis pada Mahasiswa Ilmu Komunikasi Universitas Malikussaleh Syarifah Chairunnisak; Sayed Ludhfi; Depita Kardiati; Fitria Akmal; Yuli Santri Isma; Jamiati KN; Sarrah Kurnia Fadhillah
Jurnal Ilmiah Teknik Informatika dan Komunikasi Vol. 5 No. 1 (2025): Maret-Juni : Jurnal Ilmiah Teknik Informatika dan Komunikasi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/juitik.v5i1.1189

Abstract

The phenomenon of flexing on social media is increasingly developing as a form of self-image, especially among students. Flexing is a behavior that displays certain achievements, wealth, or lifestyles with the aim of gaining social validation. This study aims to explore the subjective meaning of the flexing phenomenon on social media and its impact on the digital identity and social relations of Communication Science students at Malikussaleh University. Using a qualitative approach and phenomenological method, this study serves the experiences and meanings of students purposively from Communication Science students of the 2022 intake who actively use social media. The data collection technique was carried out through in-depth interviews, which were then analyzed thematically. The results of the study showed that students interpreted flexing as part of personal branding but also as a form of social pressure. Flexing can increase self-confidence and motivation, but also cause anxiety and feelings of insecurity due to social comparison. In the context of social interaction, flexing has ambivalent impacts, such as expanding social networks but can also create social distance. This study emphasizes the importance of digital literacy and reflective awareness in using social media in a healthy way.
Sistem Kerja Organisasi Mradio Dalam Meningkatkan Efektivitas Kerja Demi Mencapai Tujuan Bersama Amanda Zafira Wijaya; Dinda Nuraini; Zakiyyah Tsurayya Salim; Farhan Yut Wijaya; Jamiati Jamiati 
Student Research Journal Vol. 2 No. 1 (2024): Februari : Student Research Journal
Publisher : Sekolah Tinggi Ilmu Administrasi (STIA) Yappi Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/srjyappi.v2i1.954

Abstract

Mradio is a radio community under the auspices of the Faculty of Social and Political Sciences, Muhammadiyah University, Jakarta, which aims to be a forum for students to deepen their skills in the field of broadcasting. There is a work system within Mradio which was deliberately created to improve performance and reduce the possibility of repeating errors for each member within it, where a clearer and neater work flow can be created, so that work effectiveness can be established there. The bureaucratic system is used to achieve work effectiveness at radio because it makes communication more structured by relying on multilevel levels starting from the head of management to members of each departementon. This research aims to determine the organizational performance system of Mradio, as well as to determine whether or not there is an influence of the organizational work system on the performance of Mradio members. The approach used in this research uses a qualitative approach which emphasizes the meaning, reasoning, definition of a particular situation. The type of research method used in this research is the descriptive method.
Strategi Komunikasi Pemasaran PT Citiasia Internasional dalam Mengembangkan Aplikasi Inidesaku Nida Nabila Putri; Jamiati KN
MUKASI: Jurnal Ilmu Komunikasi Vol. 2 No. 3 (2023): Agustus 2023
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v2i3.1627

Abstract

Indonesia has entered the digitalization era by utilizing technology. However, the gap in understanding between urban and rural communities is one of the obstacles to technological development in this country. PT Citiasia Internasional created the Inidesaku application which is aimed at building village communities so that they can compete in this era. In marketing the application, a marketing communication strategy is needed to achieve company goals. This made researchers interested in conducting research with the title "Marketing Communication Strategy of PT Citiasia Internasional in Developing Inidesaku Applications". The theory used is a marketing communication strategy by Kohler & Smith (Banjarnahor, et all, 2021), namely advertising, sales promotion, public relations & publicity, personal selling, direct marketing, sponsorship, corporate identity, packaging, point of sale & merchandising , as well as word of mouth. The results showed that PT Citiasia Internasional used 9 (nine) of 10 (ten) marketing communication strategies in accordance with the theory used. As for 1 (one) of 10 (ten) strategies that are not used is sponsorship, because it is not specifically on behalf of the Inidesaku application. The results of the study also state that personal selling (direct sales) is most effectively used in promoting the Inidesaku application to get clients.
Hypercommodification in Indonesian Mass Media and its Impact on Society: A Study and Suggestions Muzhaffar Shidqi, Raihan; KN, Jamiati
COMMUSTY Journal of Communication Studies and Society Vol. 1 No. 2 (2022)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38043/commusty.v1i2.4136

Abstract

This research focuses on increasing the commodification of media products, the proliferation of consumerist values, and their impact on media content, ownership, and political discourse. The findings show that the hyper-commodification of society in Indonesia has led to significant changes in the mass media industry, focusing on profit-driven media products and decreasing independent and diverse media content. This research also highlights the need for media literacy and education initiatives to counteract the effects of consumerism and to promote critical and informed media consumption. Overall, this research sheds light on the complex and interrelated processes of commodification, consumerism and mass media, and their impact on Indonesian society and culture.
INOVASI PENDAMPINGAN FOTOGRAFI PRODUK BERBASIS SMARTPHONE UNTUK TRANSFORMASI VISUAL MARKETING UMKM DI DESA MEKAR JAYA Jamiati KN; Nida Handayani; Sarrah Kurnia Fadhillah
As-Sidanah Vol 7 No 1 (2025): APRIL
Publisher : LP2M Universitas Ibrahimy

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35316/assidanah.v7i1.216-242

Abstract

The transformation toward digital marketing has become a critical challenge for rural micro, small, and medium enterprises (MSMEs) in the era of technological disruption, yet limited knowledge and infrastructure often hinder adaptation. This study aims to identify the effectiveness of product photography mentoring using smartphones as an innovative and affordable solution for developing visual marketing among MSMEs in Mekar Jaya Village. The community service program adopted a Community Development approach and participatory training methods involving 50 local MSME actors. Implementation was conducted in three stages: (1) preparation and needs analysis, (2) intensive training and hands-on practice, and (3) mixed-method evaluation and monitoring. Results indicated a significant improvement in participants’ skills, with a 77% average increase based on pre- and post-test evaluations. Product photo quality improved across lighting (50%), composition (50%), focus (35%), and background (45%). Economically, 40% of participants secured new customers, achieving an average monthly revenue increase of 32% one month post-program. The program’s success validated the Low-Cost High-Impact Visual Marketing model, which leverages community-owned technological resources, offering a cost-effective empowerment strategy compared to expensive equipment investments or professional outsourcing.
Pemanfaatan Instagram Sebagai Media Promosi Wisata Kota Tuo Pasar Bengkulu Fadhillah, Sarrah Kurnia; Akmal, Fitria; KN, Jamiati; Isma, Yuli Santri; Husna, Amaul; Chairuunisak, Syarifah; Kardiati, Depita; Kartika, Yeni
MEUSEURAYA - Jurnal Pengabdian Masyarakat Vol. 4 No. 2 (Desember 2025)
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat STAIN Teungku Dirundeng Meulaboh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47498/meuseuraya.v4i2.6325

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk mengoptimalkan pemanfaatan Instagram sebagai media promosi Wisata Kota Tuo Pasar Bengkulu. Kelompok Pemanfaatan dan Pemeliharaan (KPP) Kawasan Wisata Kota Tuo menghadapi tantangan dalam memanfaatkan media sosial untuk menarik minat wisatawan dan mempromosikan potensi wisata lokal. Melalui pendekatan partisipatif, program ini memberikan pelatihan strategi media sosial, teknik fotografi dan videografi, serta desain grafis untuk pembuatan konten Instagram yang menarik. Kegiatan dilaksanakan pada Januari-Februari 2023, melibatkan anggota KPP yang aktif menggunakan media sosial dan berusia di bawah empat puluh tahun. Metode yang digunakan meliputi ceramah interaktif, workshop, pelatihan praktis, dan pendampingan pengelolaan akun Instagram. Hasil kegiatan menunjukkan peningkatan pemahaman tentang pentingnya media sosial dalam promosi wisata, peningkatan keterampilan produksi konten (foto dan video), serta terwujudnya akun Instagram resmi Wisata Kota Tuo. Program ini berhasil memberdayakan masyarakat dalam pemasaran digital dan diharapkan dapat meningkatkan kunjungan wisatawan ke Kota Tuo Pasar Bengkulu.
PENGARUH BRAND ACTIVATION TRI INDONESIA DI INSTAGRAM TERHADAP MINAT BELI PERDANA H3RO Putri, Bias Agprisyanda; KN, Jamiati
Jurnal Bincang Komunikasi Vol. 1 No. 1 (2023)
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24853/jbk.1.1.2023.21-28

Abstract

Salah satu perusahaan telekomunikasi yang memberikan layanan khusus untuk bermain game mobile, yaitu Tri Indonesia dengan mengeluarkan perdana H3RO. Tujuan dari penelitian ini untuk mengukur brand activation yang dilakukan Tri Indonesia di Instagram pada followers Tri Indonesia, minat beli perdana H3RO pada followers akun Instagram Tri Indonesia, pengaruh brand activation di Instagram Tri Indonesia terhadap minat beli perdana H3RO. Teori yang digunakan adalah brand activation meliputi sense, feel/relate, think, dan act serta minat beli meliputi transaksional, referensial, preferensial, dan eksploratif. Pendekatan dalam penelitian ini adalah kuantitatif dengan metode survey. Teknik pengumpulan data dengan menyebarkan kuesioner yang diberikan kepada 95 responden pada followers akun Instagram @triindonesia. Pengambilan sampel menggunakan teknik probability sampling dengan metode simple random sampling. Hasil dari penelitian ini menunjukkan bahwa pengaruh Brand Activation Tri Indonesia di Instagram secara keseluruhan responden merespon setuju, serta peengaruh Brand Activation terhadap Minat Beli secara keseluruhan responden merespon setuju dari semua pernyataan variabel Y di kuesioner penelitian, dan besarnya pengaruh Brand Activation Tri Indonesia di Instagram memiliki hubungan positif dan kuat sebesar 0,663 terhadap minat beli perdana H3RO pada followers Instagram @triindonesia dengan presentase Brand Activation mempengaruhi Minat Beli sebesar 44% dan sementara sisanya 56% dipengaruhi oleh faktor lain.
PENGARUH KESADARAN MEREK TERHADAP KEPUTUSAN PEMBELIAN KOPI KENANGAN (Survey Pada Mahasiswa Ilmu Komunikasi Universitas Muhammadiyah Jakarta 2017) Saputra, Doni Fransiska Dwi; KN, Jamiati
Jurnal Bincang Komunikasi Vol. 1 No. 1 (2023)
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24853/jbk.1.1.2023.61-69

Abstract

Perkembangan industri kuliner saat ini sangat berkembang pesat, terutama pada kategori industry minuman. Salah satu merek dalam kategori minuman yang sedang naik daun yaitu Kopi Kenangan. Eksistensi merek kopi kenangan memiliki kekuatan untuk mempengaruhi konsumen melakukan keputusan pembelian. Penelitian ini bertujuan untuk mengetahui Kesadaran Merek Kopi Kenangan, Keputusan Pembelian Kopi Kenangan, dan seberapa besar dan adakah pengaruh dari Kesadaran Merek terhadap Keputusan Pembelian Kopi Kenangan pada konsumen. Penelitian ini menggunakan 2 (dua) variabel yaitu Kesadaran Merek (Keller, 2013) dan Keputusan Pembelian (Kotler dan Keller, 2016). Dimensi Kesadaran Merek terdiri dari Unware of Brand, Brand Recognition, Brand Recall, dan Top of Mind. Sedangkan untuk dimensi Keputusan Pembelianm terdiri dari Problem Recognition, Information Search, Evalution of Alternative, Purchase Decision, dan Postpurchase Behavior. Penelitian ini merupakan penelitian kuantitatif. Populasi dari penelitian ini adalah mahasiswa fakultas Ilmu Komunikasi Universitas Muhammadiyah Jakarta 2017, dan sampel dari penelitian ini berjumlah 73 orang. Dari hasil perhitungan untuk mengetahui pengaruh Kesadaran Merek terhadap Keputusan Pembelian Kopi Kenangan, dapat diketahui, nilai 0,725 menyatakan bahwa tingkat pengaruh variabel independent dikatakan “tinggi” terhadap variabel dependent. Lalu nilai R Square 0,526 menyatakan bahwa pengaruh variabel independent terhadap variabel dependent adalah 52,6%. Hasil uji hipotesis dengan taraf signifikansi 5% adalah 1,993. Karena nilai t hitung (8,826) > t tabel (1,993). Kesimpulan dari penelitian ini adalah kekuatan dari Kesadaran Merek dapat dikatekorikan tinggi dalam mempengaruhi Keputusan Pembelian Kopi Kenangan pada konsumen. Hal ini dapat dilihat dari hasil perhitungan yang telah dilakukan.
Co-Authors Abdul Aziz Pamungkas Agung Firmansyah Akmal, Fitria Amanda Zafira Wijaya Aminah Swarnawati Ananda Devina Putri Andhika Prasetya Tamtama Putra Andika Arief Rachman Suharyadi Andriyani, Lusi Anjeli, Najwa Asa Afifatun Nazma Ashri Lutfia Ayu Putri Mungkasih Chairuunisak, Syarifah Daniel Handok Darma Tri Putra Darma Tri Putra Della Fitria Deni Arya Saputra Depita Kardiati Dewi Suryaningsih Dinda Nuraini Divania Yovina Putri Elmalia Putri Fajarini, Sri Dwi Farhan Yut Wijaya Fina Abiyya Agustin Mubarokah Firyal Aqila Fitria Rosmi Hafiz, Abdul Hamzali, Said Handoko, Daniel Harinawati Hasanah Hasanah Hasna, Sofia Hawa Arofah Qudsy Himas Alhani Husna, Amaul Iga Desara Indriawan, Indriawan Ismail, Muchlis Ismianti, Rahma Kamaruddin Hasan Kartika, Yeni Lailynisa Fadilla Iswadi Lilik Sumarni Lilik Sumarni Luqman Hakim Lutfia, Ashri Maretha Azzuhriyah Maura Azzakiyah Basya Maysya Tri Putri Mirna Kamisabila Muchlis, Muchlis Mufidatunnisa, Nisrina Muhammad Badri, Muhammad Muhammad Naufal Zundan Muhammad Nevo Bizaro Muhammad Rizky Ramadhan Muslem Muslem Muzhaffar Shidqi, Raihan Nadira Rachmadina Naila Waliya Hamima Nazma, Asa Afifatun Nida Handayani Nida Handayani Nida Nabila Putri NUR HAMIDAH Nur, Fauziah Nurpahmi, Siti nuzhatussholehah, Nuzhatussholehah Oktaviana Anggraini Oktaviana Anggraini Oktaviana Purnamasari Oktaviana Purnamasari Oktaviana Purnamasari Prihastuti, Apsari Putri, Ananda Devina Putri, Bias Agprisyanda Putri, Elmalia Qorie Isnaen Fadilla Rahim, Norhayati Rafida Abdul Rahman Djalun Rianti julianah Rima Damayanti Rivan Rio Saputra Sabrina Humaira Darmawy Said Hamzali Salsabila Saputra, Doni Fransiska Dwi Sarah Jovita Sarrah Kurnia Fadhillah Satrio Pambudi Sayed Ludhfi Selfiana Khoirunnisa Setia Amelia Shafa Khoirunnisa Sheilla Claudy Agatha Simbolon, Mario Kristian Siti Hafnidar Harun Siti Nur Afina Syarifah Chairunnisak Syifa Astasia Utari Syifa Astasia Utari Tarisya Utami Putri Taufiqqurahman, Muhammad Theofanny Trinita Aulia Zahra Untari Salsabila, Kania Uus Khusnul Khotimah Velda Ardia Velda Murdiana Vinca Melati Wadkhulli Jannati Priyoko Waliya Hamima, Naila Widya Maulya Winarsih Winarsih Winda Dwi Astuti Zebua Yuli Santri Isma YULIA RAHMAWATI Yurika Dita Pratiwi Zakiyyah Tsurayya Salim