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PERBANDINGAN FRAMING MEDIA ONLINE DALAM PEMBERITAAN TARIF IMPOR AMERIKA SERIKAT TERHADAP INDONESIA Akmal, Fitria; Isma, Yuli Santri; KN, Jamiati; Chairunnisak, Syarifah; Kardiati, Depita; Fadhillah, Sarrah Kurnia
AT-TAWASUL Vol 4 No 2 (2025): At Tawasul
Publisher : Program Studi Komunikasi dan Penyiaran Islam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51192/ja.v4i2.2124

Abstract

The United States' import tariff policy against Indonesia in 2025 has sparked diplomatic dynamics and public debate, particularly after President Donald Trump announced a tariff reduction from 32% to 19%, accompanied by Indonesia's commitment to purchase Boeing aircraft, energy, and agricultural commodities from the United States. This study aims to compare the news framing of this policy in four national online media outlets: Kompas.com, Liputan6.com, CNBC Indonesia, and CNN Indonesia. The method used is Robert N. Entman's framing analysis, focusing on four framing elements: defining problems, diagnosing causes, making moral judgments, and suggesting remedies. The results show differences in perspective: Liputan6.com emphasizes diplomatic achievements, CNBC Indonesia links tariff reductions to trade-offs regarding purchasing obligations, Kompas.com emphasizes risks to industry and trade imbalances, while CNN Indonesia highlights four conditions for policy implementation. The study's conclusion confirms that media use framing to direct public interpretation, ranging from policy legitimacy to criticism of sovereignty, and confirms the relevance of Entman's model for analyzing political-economic issues in Indonesia
TANDA,PESAN DAN MAKNA IKLAN GOJEK VERSI ” CERDIKIAWAN” SEMIOTIKA CHARLES SANDER PIERCE Ardia, Velda; Indriawan, Indriawan; Jamiati, Jamiati
Kajian Ilmu Sosial (KAIS) Vol. 1 No. 2 (2020): KAIS Kajian Ilmu Sosial
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1002.855 KB) | DOI: 10.24853/kais.1.2.71-79

Abstract

Saat ini dunia periklanan semakin modern dan kreatif dan televisi masih menjadi media favorit untuk sarana beriklan. Sarana ini pula yang kemudian dimanfaatkan oleh pengiklan seperti perusahaan transportasi jasa online untuk beriklan ditelevisi seperti iklan Gojek versi “Cerdikiawan”. Iklan seringkali menggunakan simbol atau tanda dalam memaparkan produknya, pesan didalam iklan berupa teks dan visual. Terkait hal tersebut tujuan penelitian ini bertujuan untuk menganalisis Sign, Object, Interpretant serta pesan dan makna dalam iklan Gojek versi “Cerdikiawan. Teori yang digunakan yang dianggap relevan dengan menggunakan teori iklan, teori televisi, tehnik pengambilan gambar, konsep warna, teori makna, teori semiotika, semiotika model Charles Sander Pierce, teori konstruksi realitas. Metode penelitian dengan menggunakan pendekatan kualitatif yang bersifat deskriptif, penelitian ini menggunakan semiotika sebagai sebuah analisis, dengan pengumpulan data primer dan data sekunder, selanjutnya dalam penelitian ini menggunakan uji keabsahan data triangulasi sumber dengan dua informan Penelitian ini menggunakan metode analisis dengan analisis semiotika model Charles Sander Pierce. Penelitian ini menganalisis makna iklan Gojek yang dikaji dengan Triangle of meaning yaitu sign, object, dan interpretant. Dengan hasil yaitu mengindikasikan iklan ini adalah aplikasi alternative yang cerdik karena mampu membuat solusi bagi setiap permasalahan yang selalu terselesaikan dengan kreatif yang setiap scene dari iklan Gojek versi Cerdikiawan ini tayangkan. Pesan verbal yang ditunjukan dari narasi suara Najwa Syihab. Sedangkan pesan nonverbalnya adalah semua aktivitas yang ditunjukan dari iklan ini ekspresi dan setting lokasi pada 11 scene. Makna pada iklan Gojek versi “Cerdikiawan” memuat makna tentang aplikasi alternative yang cerdik. Kesimpulannya yaitu iklan Gojek versi “Cerdikiawan” ini merupakan salah satu iklan yang mengajak masyarakat menjadi sosok Cerdikiawan, yang terdapat pesan dan makna dari iklan ini juga digunakan untuk membranding Gojek sebagai aplikasi cerdik dan mampu menjawab segala bentuk permasalahan kehidupan dengan kreatif dan sederhana
Pengaruh Live Streaming Tiktok Sajodo Snack terhadap Keputusan Pembelian: Survei pada Followers Akun Tiktok @Sajodosnack Ayu Putri Mungkasih; Jamiati KN
Konsensus : Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi Vol. 2 No. 4 (2025): Agustus: Konsensus : Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/konsensus.v2i4.1234

Abstract

The number of micro, small, and medium-sized businesses (MSMEs) active on social media is on the increase. Because of this, many Indonesian MSMEs advertise their wares on social media. The snack food MSME industry is one that is seeing expansion. In recent times, TikTok has gained popularity as a promotional medium that offers cost-effective information delivery. The impact of TikTok on live streaming engagement, which mixes entertainment aspects with commercial messaging, has been the subject of several studies in the marketing literature. The purpose of this research is to find out how much of an effect the TikTok Live streaming account @sajodosnack has on people's inclination to buy. This research used a quantitative technique based on a survey method. The theory utilized includes Live streaming with the dimensions of Perceived Product Quality, Real-Time Interaction, and Host Credibility, and Purchasing Decisions with the dimensions of Problem Recognition, Information Search, Alternative Evaluation, Purchase Decision, and Post-Purchase Behavior. Using a random sample approach, 105 respondents who were fans of the TikTok account @sajodosnack were given questionnaires to fill out in order to gather data. According to the findings, those who participated in the study agreed with the claims made about the TikTok live streaming variable (X). On top of that, all statements pertaining to the purchase choice variable (Y) in the survey were met with favorable responses from respondents. The impact of TikTok live streaming on purchase choices for Sajodo Snack is strongly correlated (r=0.710); live streaming accounts for 50.3% of the total, while other variables account for the remaining 49.7%.
Kampanye Kreatif Calon Presiden Anis Baswedan pada Media Sosial TikTok Nazma, Asa Afifatun; KN, Jamiati
ULIL ALBAB : Jurnal Ilmiah Multidisiplin Vol. 3 No. 3: Februari 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jim.v3i3.2938

Abstract

In the era of rapidly developing social media, political campaigns have experienced changes in approach and strategy. Social media is an online medium where users can easily participate, share, create content, which includes blogs, social networks, forums, and virtual worlds. Political campaigns have experienced significant changes on social media, especially on the popular TikTok platform. This research aims to analyze the creative campaign strategy of presidential candidate Anis Baswedan on TikTok. Anis Baswedan's campaign on TikTok succeeded in creating interesting, creative content and interacting with the audience effectively. With an innovative approach, this campaign was able to expand the reach of political messages and gain significant support from young voters. It is important to adapt political campaign strategies to the latest social media trends to achieve success in political communication in the digital era. With a focus on the case study of presidential candidate Anis Baswedan's creative campaign on the TikTok platform, literature analysis was used to investigate literature related to research methods relevant to political campaigns and social media. The research results provide insight into the strategies, tactics, and impact of political campaigns on social media and facilitate a better understanding of interactions between candidates and voters in a digital context.
Flexing sebagai Strategi Representasi Diri di Media Sosial: Studi Fenomenologis pada Mahasiswa Ilmu Komunikasi Universitas Malikussaleh Syarifah Chairunnisak; Sayed Ludhfi; Depita Kardiati; Fitria Akmal; Yuli Santri Isma; Jamiati KN; Sarrah Kurnia Fadhillah
Jurnal Ilmiah Teknik Informatika dan Komunikasi Vol. 5 No. 1 (2025): Maret-Juni : Jurnal Ilmiah Teknik Informatika dan Komunikasi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/juitik.v5i1.1189

Abstract

The phenomenon of flexing on social media is increasingly developing as a form of self-image, especially among students. Flexing is a behavior that displays certain achievements, wealth, or lifestyles with the aim of gaining social validation. This study aims to explore the subjective meaning of the flexing phenomenon on social media and its impact on the digital identity and social relations of Communication Science students at Malikussaleh University. Using a qualitative approach and phenomenological method, this study serves the experiences and meanings of students purposively from Communication Science students of the 2022 intake who actively use social media. The data collection technique was carried out through in-depth interviews, which were then analyzed thematically. The results of the study showed that students interpreted flexing as part of personal branding but also as a form of social pressure. Flexing can increase self-confidence and motivation, but also cause anxiety and feelings of insecurity due to social comparison. In the context of social interaction, flexing has ambivalent impacts, such as expanding social networks but can also create social distance. This study emphasizes the importance of digital literacy and reflective awareness in using social media in a healthy way.
Sistem Kerja Organisasi Mradio Dalam Meningkatkan Efektivitas Kerja Demi Mencapai Tujuan Bersama Amanda Zafira Wijaya; Dinda Nuraini; Zakiyyah Tsurayya Salim; Farhan Yut Wijaya; Jamiati Jamiati 
Student Research Journal Vol. 2 No. 1 (2024): Februari : Student Research Journal
Publisher : Sekolah Tinggi Ilmu Administrasi (STIA) Yappi Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/srjyappi.v2i1.954

Abstract

Mradio is a radio community under the auspices of the Faculty of Social and Political Sciences, Muhammadiyah University, Jakarta, which aims to be a forum for students to deepen their skills in the field of broadcasting. There is a work system within Mradio which was deliberately created to improve performance and reduce the possibility of repeating errors for each member within it, where a clearer and neater work flow can be created, so that work effectiveness can be established there. The bureaucratic system is used to achieve work effectiveness at radio because it makes communication more structured by relying on multilevel levels starting from the head of management to members of each departementon. This research aims to determine the organizational performance system of Mradio, as well as to determine whether or not there is an influence of the organizational work system on the performance of Mradio members. The approach used in this research uses a qualitative approach which emphasizes the meaning, reasoning, definition of a particular situation. The type of research method used in this research is the descriptive method.
Strategi Komunikasi Pemasaran PT Citiasia Internasional dalam Mengembangkan Aplikasi Inidesaku Nida Nabila Putri; Jamiati KN
MUKASI: Jurnal Ilmu Komunikasi Vol. 2 No. 3 (2023): Agustus 2023
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v2i3.1627

Abstract

Indonesia has entered the digitalization era by utilizing technology. However, the gap in understanding between urban and rural communities is one of the obstacles to technological development in this country. PT Citiasia Internasional created the Inidesaku application which is aimed at building village communities so that they can compete in this era. In marketing the application, a marketing communication strategy is needed to achieve company goals. This made researchers interested in conducting research with the title "Marketing Communication Strategy of PT Citiasia Internasional in Developing Inidesaku Applications". The theory used is a marketing communication strategy by Kohler & Smith (Banjarnahor, et all, 2021), namely advertising, sales promotion, public relations & publicity, personal selling, direct marketing, sponsorship, corporate identity, packaging, point of sale & merchandising , as well as word of mouth. The results showed that PT Citiasia Internasional used 9 (nine) of 10 (ten) marketing communication strategies in accordance with the theory used. As for 1 (one) of 10 (ten) strategies that are not used is sponsorship, because it is not specifically on behalf of the Inidesaku application. The results of the study also state that personal selling (direct sales) is most effectively used in promoting the Inidesaku application to get clients.
Hypercommodification in Indonesian Mass Media and its Impact on Society: A Study and Suggestions Muzhaffar Shidqi, Raihan; KN, Jamiati
COMMUSTY Journal of Communication Studies and Society Vol. 1 No. 2 (2022)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38043/commusty.v1i2.4136

Abstract

This research focuses on increasing the commodification of media products, the proliferation of consumerist values, and their impact on media content, ownership, and political discourse. The findings show that the hyper-commodification of society in Indonesia has led to significant changes in the mass media industry, focusing on profit-driven media products and decreasing independent and diverse media content. This research also highlights the need for media literacy and education initiatives to counteract the effects of consumerism and to promote critical and informed media consumption. Overall, this research sheds light on the complex and interrelated processes of commodification, consumerism and mass media, and their impact on Indonesian society and culture.
Co-Authors Abdul Aziz Pamungkas Agung Firmansyah Akmal, Fitria Amanda Zafira Wijaya Aminah Swarnawati Ananda Devina Putri Andhika Prasetya Tamtama Putra Andika Arief Rachman Suharyadi Andriyani, Lusi Anjeli, Najwa Asa Afifatun Nazma Ashri Lutfia Ayu Putri Mungkasih Bias Agprisyanda Putri Daniel Handok Darma Tri Putra Darma Tri Putra Della Fitria Deni Arya Saputra Depita Kardiati Dewi Suryaningsih Dinda Nuraini Divania Yovina Putri Doni Fransiska Dwi Saputra Elmalia Putri Fajarini, Sri Dwi Farhan Yut Wijaya Fina Abiyya Agustin Mubarokah Firyal Aqila Fitria Rosmi Hafiz, Abdul Hamzali, Said Handoko, Daniel Harinawati Hasanah Hasanah Hasna, Sofia Hawa Arofah Qudsy Himas Alhani Iga Desara Indradewa, Rhian Indriawan, Indriawan Ismail, Muchlis Ismianti, Rahma Kamaruddin Hasan Kurnia Fadhillah, Sarrah Lailynisa Fadilla Iswadi Lilik Sumarni Lilik Sumarni Luqman Hakim Lutfia, Ashri Maretha Azzuhriyah Maura Azzakiyah Basya Maysya Tri Putri Mirna Kamisabila Muchlis, Muchlis Mufidatunnisa, Nisrina Muhammad Badri, Muhammad Muhammad Naufal Zundan Muhammad Nevo Bizaro Muhammad Rizky Ramadhan Muslem Muslem Muzhaffar Shidqi, Raihan Nadira Rachmadina Naila Waliya Hamima Nazma, Asa Afifatun Nida Handayani Nida Nabila Putri NUR HAMIDAH Nur, Fauziah Nurpahmi, Siti nuzhatussholehah, Nuzhatussholehah Oktaviana Anggraini Oktaviana Anggraini Oktaviana Purnamasari Oktaviana Purnamasari Oktaviana Purnamasari Prihastuti, Apsari Putri, Ananda Devina Putri, Elmalia Qorie Isnaen Fadilla Rahim, Norhayati Rafida Abdul Rahman Djalun Rianti julianah Rima Damayanti Rivan Rio Saputra Sabrina Humaira Darmawy Said Hamzali Salsabila Sarah Jovita Sarrah Kurnia Fadhillah Satrio Pambudi Sayed Ludhfi Selfiana Khoirunnisa Setia Amelia Shafa Khoirunnisa Sheilla Claudy Agatha Simbolon, Mario Kristian Siti Hafnidar Harun Siti Nur Afina Syamsiar, Syamsiar Syarifah Chairunnisak Syifa Astasia Utari Syifa Astasia Utari Tarisya Utami Putri Taufiqqurahman, Muhammad Theofanny Trinita Aulia Zahra Untari Salsabila, Kania Uus Khusnul Khotimah Velda Ardia Velda Murdiana Vinca Melati Wadkhulli Jannati Priyoko Waliya Hamima, Naila Widya Maulya Winarsih Winarsih Winda Dwi Astuti Zebua Yuli Santri Isma YULIA RAHMAWATI Yurika Dita Pratiwi Zakiyyah Tsurayya Salim