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All Journal The Indonesian Journal of Communication Studies JRK (Jurnal Riset Komunikasi) Resona : Jurnal Ilmiah Pengabdian Masyarakat JURNAL PENDIDIKAN TAMBUSAI Journal on Education Perspektif Komunikasi; Jurnal Ilmu Komunikasi dan Komunikasi Bisnis JOURNAL OF INFORMATICS AND COMPUTER SCIENCE Bubungan Tinggi: Jurnal Pengabdian Masyarakat Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Mutakallimin : Jurnal Ilmu Komunikasi COMMICAST As-Sidanah : Jurnal Pengabdian Masyarakat Jurnal Telangke Ilmu Komunikasi (Telangke) At Tawasul: Jurnal Komunikasi dan Penyiaran Islam Jurnal Ilmu Komunikasi Journal of Administrative and Sosial Science (JASS) Journal of Educational and Cultural Studies Jurnal InterAct Jurnal Sarjana Ilmu Komunikasi (J-SIKOM) Jurnal Ilmiah Teknik Informatika dan Komunikasi Tuturan: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Kajian Ilmu Sosial Harmoni: Jurnal Ilmu Komunikasi Dan Sosial Lencana: Jurnal Inovasi Ilmu Pendidikan Journal of Management and Creative Business MEUSEURAYA : JURNAL PENGABDIAN MASYARAKAT Journal of Communication Studies and Society Triwikrama: Jurnal Ilmu Sosial JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah Student Research Journal Saber: Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi Filosofi: Publikasi Ilmu Komunikasi, Desain, Seni Budaya Jurnal Malikussaleh Mengabdi Sosial Simbiosis: Jurnal Integrasi Ilmu Sosial dan Politik Jurnal Mahasiswa Antropologi dan Sosiologi Indonesia(JuMASI) Jurnal Bincang Komunikasi Konsensus: Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi Civilia: Jurnal Kajian Hukum dan Pendidikan Kewarganegaraan Ulil Albab Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi Jurnal Cakrawala Akademika
KN, Jamiati
Universitas Malikussaleh
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Strategi Komunikasi Organisasi Dalam Meningkatkan Kinerja BPH di MRadio FISIP UMJ Wadkhulli Jannati Priyoko; Rivan Rio Saputra; Andika Arief Rachman Suharyadi; Theofanny; Jamiati, Jamiati
Harmoni: Jurnal Ilmu Komunikasi dan Sosial Vol. 2 No. 1 (2024): Maret : Harmoni : Jurnal Ilmu Komunikasi dan Sosial
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/harmoni-widyakarya.v2i1.2670

Abstract

This research was conducted to find out the organizational communication strategy in MRadio. This research used qualitative method by interviewing the Station Manager of MRadio. Qualitative method is a method that emphasized descriptive or analytical, qualitative method is a subject perspective that is highly emphasized and the theory base used by researchers as a guide that aims for a research process that is in accordance with field facts. The results of this study use behavioral communication theory to improve the performance of MRadio’S BPH is very important in doing work, reducing conflict, understanding organizational goals, can improve communication skills to improve the quality that exists in organization
Makna Logo Kementerian Hukum Dan Ham RI : Analisis Semiotika Peirce Rahman Djalun; Jamiati KN
Harmoni: Jurnal Ilmu Komunikasi dan Sosial Vol. 2 No. 2 (2024): Juni : Harmoni : Jurnal Ilmu Komunikasi dan Sosial
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/harmoni-widyakarya.v2i2.3240

Abstract

Basically, the term semiotics comes from the Greek word Semeion which means sign. The sign itself can be interpreted as something on the basis of a previously created social agreement that can be considered to represent something else. Previously, a sign could be interpreted as something that referred to the existence of another thing. Semiotic analysis here is an attempt to do something with the aim of feeling the presence or existence of something strange and foreign, something that we need to question more deeply when we observe the surrounding environment, read a text or certain narrative/discourse, observe the signs around us. We. Semiotics is also a scientific study which basically aims to understand and understand the existence of signs in human life. This can be interpreted as meaning that we must give everything that is in human life a meaning because we can see things related to human life as signs that have a meaning that has its own philosophical nature.
PENINGKATAN KETERAMPILAN SOCIAL MEDIA MARKETING UNTUK MENINGKATKAN PENJUALAN PRODUK UMKM TEGAL WARU BOGOR KN, Jamiati; Hasanah, Hasanah; Utari, Syifa Astasia; Hamzali, Said
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 4 No. 6 (2023): Volume 4 Nomor 6 Tahun 2023
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v4i6.22961

Abstract

Sentra UMKM Tegal Waru Bogor diharapkan dapat menjadi sarana bagi para pelaku UMKM untuk memamerkan produk unggulan mereka kepada para pengunjung. Program ini juga bertujuan untuk membuat UMKM mandiri secara ekonomi sehingga dapat go digital, terutama kebutuhan untuk meningkatkan keterampilan mereka dalam menggunakan media sosial dan cara membuat foto produk menggunakan smartphone. Program juga diharapjan membantu meningkatkan perekonomian masyarakat setempat, salah satunya dengan menjual produk yang dihasilkan dari usaha rumahan yang diberdayakan dengan menggunakan media sosial, sehingga semua orang di tanah air dapat membeli dan memesan produk dan menghasilkan banyak pemasukan Pelaku UMKM. Metode pelatihan dimulai dengan perencanaan, pelaksanaan dan tahap akhir mengikuti dua topik pertama pelatihan peningkatan keterampilan penggunaan social media marketing (Instagram, tiktok) dan pelatihan fotografi sederhana dengan smarphone sekaligus editing memasukkan watermak dalam foto sehingga tidak terjadi pencuarian foto produk. Hasil yang didapat dari pengabdian ini merupakan mengembangkan kompetensi dan pemahaman tentang tujuan pemasaran media sosial, yaitu manfaat penggunaan pemasaran media sosial, jenis-jenis media pemasaran media sosial, dan kecepatan penggunaannya hal ini sejalan dengan teknik tersebut, para pelaku UMKM meyakini bahwa media sosial dapat meningkatkan penjualan produk. Pelatihan pengeditan sederhana untuk menyisipkan watermac ke dalam foto dan pelatihan pembuatan foto memungkinkan peserta untuk mengunggahnya ke media sosial.
Peran Komunikasi Organisasi Lembaga MPF Analog Dalam Membangun Relasi Antar Organisasi LAIN Tarisya Utami Putri; Nadira Rachmadina; Andhika Prasetya Tamtama Putra; Himas Alhani; Jamiati KN
SABER : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi Vol. 2 No. 1 (2024): Januari : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/saber.v2i1.851

Abstract

This research discusses the role of organizational communication in MPF Analog institutions in building relationships between other organizations with the aim of exploring the role that affects the success or failure of organizational communication in building relationships or relationships with other organizations. This research uses the literature review method (library research). The quotations in this paper are based on expert opinions and the results of previous research on organizational communication. This research provides insight into how organizational communication can be used as an effective tool for building relationships between organizations and identifies areas for improvement. It includes recommendations for improving communication strategies and the development of stronger inter-organizational interactions.
Penerapan Personal Selling PT.PGN Area Bekasi Dalam Menarik Minat Beli Pelanggan Rumah Tangga Abdul Aziz Pamungkas; Jamiati KN
SABER : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi Vol. 2 No. 3 (2024): Juli : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/saber.v2i3.1474

Abstract

In the world of marketing, the high level of marketing of diverse products is a problem or challenge for the marketing division in every company in terms of market competition. The research entitled "Application of Personal Selling PT. PGN Bekasi Area in Attracting the Interest of Household Customers" has the aim of applying personal selling, inhibiting and supporting factors, and stages of personal selling PT. PGN Bekasi Area in attracting the interest of household customers. The theories used in this research are marketing communication theory, marketing communication mix, personal selling and buying interest, where this research uses descriptive methods with qualitative research and data collection techniques using structured interviews, observation and data triangulation. When the data obtained has been collected, it is then analyzed by reducing the data, presenting it, and verifying or checking again. From the research stages carried out, the results of the research can be seen that the application of personal selling carried out by PT. PGN Area Bekasi in attracting customer interest starts from approaching areas that have natural gas pipeline infrastructure, making it available to local regional heads (RW) to socialize natural gas, then carry out personal selling which is packaged in a natural gas socialization. Natural gas socialization stages include approach, presentation, overcoming objections, closing the sale and follow-up. The factors that can attract customer interest include product quality factors, brand factors, packaging factors, price factors, product availability factors and promotional factors.
Pengaruh Fitur Aplikasi Tiktok Jharna Bhagwani terhadap Keputusan Penggunaan Produk Make Up Nurpahmi, Siti; KN, Jamiati
Jurnal InterAct Vol. 12 No. 1 (2023): Jurnal InterAct
Publisher : School of Communication - Atma Jaya Catholic University of Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25170/interact.v12i1.4093

Abstract

As of the first quarter of 2022, there are 1.39 billion monthly active users of the Tiktok app globally. When compared to a year ago, this number is still rising and now stands at 72.17 percent. It was mentioned that there were still 812 million active monthly users in the first quarter of 2021. Video shows are one of the most popular services offered by the Tiktok program since they can motivate users to create films and offer both fun and knowledge. The goal of this study is to determine and quantify how employing Tiktok Jharna Bhagwani application features affects usage decisions. employing a quantitative strategy and an explanatory survey technique. The sample size for this study is the 255 respondents who follow the Tiktok account @JharnaBhagwani, which is only allowed to contain one post. A sample of 72 respondents was created by applying the slovin technique formula to take the sample. The Simple Random Sampling Technique is employed in the sampling process. employing questionnaires for data collecting and simple linear regression analysis for data analysis. The study's findings indicate that the use of the Tiktok application features has a t count value (13.443) > t table (1.667), and that H 0 is rejected and H 1 is accepted, indicating that there is an impact between the use of the Tiktok application features developed by Jharna Bhagwani and the choice to use cosmetics. The utilization of the Tiktok Jharna Bhagwani Application Features, which is the X variable, has an influence on the Y variable, according to the coefficient of determination results, which had a R square value of 0.72. The decision to use makeup products is impacted by other factors outside of this study for 72% and by other factors for the remaining 28%.
Analysis of Violations of the Advertising Code of Ethics in Advertising Spotify “Listening Is Everything” Ismianti, Rahma; Putri, Elmalia; Lutfia, Ashri; KN, Jamiati
Educationist: Journal of Educational and Cultural Studies Vol. 1 No. 3 (2023): Journal of Educational and Cultural Studies
Publisher : PT Literasi Nusantara Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

As the development of media and technology has placed it as the leading media in transformation and communication, advertising has also increased, one of which is in advertisements that air through TVC media. Spotify is a company that makes advertisements through TVC with the title "Listening is Everything" for 15 seconds. Spotify's goal in airing the ad is to increase brand awareness and attract the attention and interest of audiences who have not used Spotify as an application to listen to songs. But in the ad, some scenes violated the code of ethics in the Indonesian Pariwara Ethics. So, in this study, researchers will discuss the Spotify ad version "Listening is Everything" according to the ethics of advertising and the Indonesian Pariwara Ethics because ethics have a vital role in communication. The methods used are observation and documentation. The findings of the research on Spotify advertisements in 2022, which are 15 seconds long, show two scenes that violate Indonesian Advertising Ethics. An advertisement must be based on Indonesian Advertising Ethics so the ad is produced correctly.
Implementasi Customer Experience PT PGN Area Bekasi Dalam Membangun Brand Awareness Yurika Dita Pratiwi; Jamiati KN
Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya Vol. 1 No. 3 (2024): Agustus : Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya
Publisher : Asosiasi Seni Desain dan Komunikasi Visual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/filosofi.v1i3.161

Abstract

People today form their opinions based on their experiences interacting with brands. Experience is the main aspect to win the hearts of consumers. The aim of this research is to find out how the implementation of Customer Experience through the City Gas Tour event carried out by PT Perusahaan Gas Negara Bekasi Area builds brand awareness. As well as to find out the inhibiting and supporting factors in the City Gas Tour event in building brand awareness. Using Pelsmacker, Geuen, Van De Bergh's brand activation dimension theory. Using a Qualitative Approach with Descriptive methods. Data collection techniques through Semi-Structured Interviews. Test the validity of the data using the Source Triangulation technique for participants attending the 2022 City Gas Tour event and also Customer Experience Specialists. The results of the research are that the dimensions that play an important role are Sense, Think and Act. The sense dimension by taking a direct approach through various striking facilities; dimensions related to activating Instagram social media and making broadcasts via WhatsApp blast to local residents at the event point; think by inviting participants to think from staff explanations through the question and answer booth provided; Take action by taking direct action to experience the facilities. The inhibiting factors are the underutilization of social media and the lack of conduciveness to the event due to interference with vehicle traffic and the volume of people's voices. The supporting factor is natural gas products from PGN which guarantee that the gas will be distributed 24 hours. Also, the location where the event takes place, by holding an event in the middle of a crowd, you can attract people to visit this event.
Strategi Social Media Marketing USS Feed Dalam Membangun Social Media Engagement Darma Tri Putra; Jamiati KN
Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya Vol. 1 No. 3 (2024): Agustus : Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya
Publisher : Asosiasi Seni Desain dan Komunikasi Visual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/filosofi.v1i3.170

Abstract

The creative industry is changing the way people communicate from physical contact to using internet technology. A strategy that utilizes social media as a means of growing social media engagement. The aim of this research is to explain USS Feed's social media marketing strategy in building social media engagement. This research uses a qualitative approach, with descriptive methods and to obtain research data using observation, documentation and in-depth interviews. Next, it is analyzed by reducing the data, presenting the data, and making a summary by drawing conclusions. The theory used. Social media strategy, namely business goals: building a company image, target audience: millennial generation and gen-z, social analysis gathering information that is developing among gen-z and millennials, planning and brainstorming big ideas about things that are currently happening to create a content, human integrity advertising and social media: promotional strategies on other social media platforms, platform implementation: designing the flow and content of content so that it provides appeal. The theory of social media engagement is: the content resonates with them, originates from a source the trust, reflects something about themselves, other responds, you respond, you give benefits. Research shows that the strategy implemented by USS Feed has accommodated all elements of social media marketing and social media engagement strategies well so that it can increase social media engagement.
Analisis Potensi Pelanggaran Iklan Shopee 11.11 Big Sale Versi Tukul Arwana Firyal Aqila; Oktaviana Anggraini; Uus Khusnul Khotimah; Jamiati KN; Velda Ardia Murdiana
Civilia: Jurnal Kajian Hukum dan Pendidikan Kewarganegaraan Vol. 1 No. 1 (1): Civilia: Jurnal Kajian Hukum dan Pendidikan Kewarganegaraan
Publisher : Civilia: Jurnal Kajian Hukum dan Pendidikan Kewarganegaraan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.572349/civilia.v2i1.211

Abstract

Mengiklankan produk dipasaran dalam jangkauan yang sangat luas. Kini iklan dapat kita temukan diberbagai macam platform. Iklan-iklan yang dinilai kontroversial sering kali dibuat untuk membentuk identitas produk dimasyarakat, agar produk tersebut mendapat perhatian dari masyarakat. Salah satunya Shopee, Shopee yang merupakan e-commerce di Indonesia mempromosikan brand-nya melalui iklan yang dianggap kontroversial. Pada tahun 2020 lalu, shopee sempat mengiklankan brand atau produknya di televisi dengan bertajuk 11.11 Big Sale yang dibintangi oleh salah satu artis atau pelawak Indonesia yaitu Tukul arwana. Namun karena iklan tersebut yang kontroversial dan dianggap telah melanggar etika penyiaran Indonesia, akhirnya iklan tersebut harus diturunkan. Tujuan dari survei ini adalah untuk mengkaji iklan yang melanggar etika periklanan dan menerapkan prinsip tersebut pada iklan Big Sale Shopee 11.11 versi Tukul Arwana. Adapun tujuan dari penelitian ini adalah untuk mengkaji masalah etika seputar iklan Shopee 11.11 Big Sale untuk Tukul Arwana. Jenis penelitian terapan ini menggunakan teknik deskriptif kualitatif. Peneliti mencari beberapa referensi untuk mendukung penelitiannya dan mengikuti proses dokumentasi, observasi, dan analisis untuk memperoleh data.
Co-Authors Abdul Aziz Pamungkas Agung Firmansyah Akmal, Fitria Amanda Zafira Wijaya Aminah Swarnawati Ananda Devina Putri Andhika Prasetya Tamtama Putra Andika Arief Rachman Suharyadi Andriyani, Lusi Anjeli, Najwa Asa Afifatun Nazma Ashri Lutfia Ayu Putri Mungkasih Chairuunisak, Syarifah Daniel Handok Darma Tri Putra Darma Tri Putra Della Fitria Deni Arya Saputra Depita Kardiati Dewi Suryaningsih Dinda Nuraini Divania Yovina Putri Elmalia Putri Fajarini, Sri Dwi Farhan Yut Wijaya Fina Abiyya Agustin Mubarokah Firyal Aqila Fitria Rosmi Hafiz, Abdul Hamzali, Said Handoko, Daniel Harinawati Hasanah Hasanah Hasna, Sofia Hawa Arofah Qudsy Himas Alhani Husna, Amaul Iga Desara Indriawan, Indriawan Ismail, Muchlis Ismianti, Rahma Kamaruddin Hasan Kartika, Yeni Lailynisa Fadilla Iswadi Lilik Sumarni Lilik Sumarni Luqman Hakim Lutfia, Ashri Maretha Azzuhriyah Maura Azzakiyah Basya Maysya Tri Putri Mirna Kamisabila Muchlis, Muchlis Mufidatunnisa, Nisrina Muhammad Badri, Muhammad Muhammad Naufal Zundan Muhammad Nevo Bizaro Muhammad Rizky Ramadhan Muslem Muslem Muzhaffar Shidqi, Raihan Nadira Rachmadina Naila Waliya Hamima Nazma, Asa Afifatun Nida Handayani Nida Handayani Nida Nabila Putri NUR HAMIDAH Nur, Fauziah Nurpahmi, Siti nuzhatussholehah, Nuzhatussholehah Oktaviana Anggraini Oktaviana Anggraini Oktaviana Purnamasari Oktaviana Purnamasari Oktaviana Purnamasari Prihastuti, Apsari Putri, Ananda Devina Putri, Bias Agprisyanda Putri, Elmalia Qorie Isnaen Fadilla Rahim, Norhayati Rafida Abdul Rahman Djalun Rianti julianah Rima Damayanti Rivan Rio Saputra Sabrina Humaira Darmawy Said Hamzali Salsabila Saputra, Doni Fransiska Dwi Sarah Jovita Sarrah Kurnia Fadhillah Satrio Pambudi Sayed Ludhfi Selfiana Khoirunnisa Setia Amelia Shafa Khoirunnisa Sheilla Claudy Agatha Simbolon, Mario Kristian Siti Hafnidar Harun Siti Nur Afina Syarifah Chairunnisak Syifa Astasia Utari Syifa Astasia Utari Tarisya Utami Putri Taufiqqurahman, Muhammad Theofanny Trinita Aulia Zahra Untari Salsabila, Kania Uus Khusnul Khotimah Velda Ardia Velda Murdiana Vinca Melati Wadkhulli Jannati Priyoko Waliya Hamima, Naila Widya Maulya Winarsih Winarsih Winda Dwi Astuti Zebua Yuli Santri Isma YULIA RAHMAWATI Yurika Dita Pratiwi Zakiyyah Tsurayya Salim